{"id":148258,"date":"2022-10-20T00:05:00","date_gmt":"2022-10-20T05:05:00","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=148258"},"modified":"2024-03-18T07:43:32","modified_gmt":"2024-03-18T12:43:32","slug":"google-ranking-factors","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/","title":{"rendered":"7 Confirmed Google Ranking Factors"},"content":{"rendered":"\n<div class=\"intro-txt\">People say all kinds of things are ranking factors. But the truth is that Google has never confirmed most of&nbsp;them.<\/div>\n\n\n\n<p>This leads to a lot of misinformation and bad advice.<\/p>\n\n\n\n<p>In this guide, we\u2019ll explore seven ranking factors that we <em>know<\/em> Google uses.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Backlinks\" data-section=\"backlinks\">\n\n\n\n<h2 class=\"wp-block-heading\">Backlinks&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Backlinks are clickable links from one website to another.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1112\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/1-backlinks.png\" alt=\"How a backlink works\n\" class=\"wp-image-148276\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/1-backlinks.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/1-backlinks-680x420.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/1-backlinks-768x474.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/1-backlinks-1536x949.png 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\"><\/figure>\n\n\n\n<p>In 2016, Google\u2019s Andrey Lipattsev <a href=\"https:\/\/www.youtube.com\/watch?v=l8VnZCcl9J4&amp;t=1827s\">confirmed<\/a> they\u2019re one of Google\u2019s strongest ranking factors.<\/p>\n\n\n\n<p>But not all backlinks are equal. Some move the needle more than others.<\/p>\n\n\n\n<p>Nobody knows what makes the perfect backlink, but Google says you should build them from other prominent websites on the subject.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-get-backlinks\/\">How to Get Backlinks: 15 Proven Tactics<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/seo\/link-building\" data-ahr=\"https:\/\/ahrefs.com\/blog\/link-building\/\">Link Building: The Beginner\u2019s Guide<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=E3mDlVutW_o\">7 Attributes of High Quality Backlinks [Video]<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Relevance\" data-section=\"relevance\">\n\n\n\n<h2 class=\"wp-block-heading\">Relevance<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Google has <a href=\"https:\/\/www.google.com\/intl\/en_uk\/search\/howsearchworks\/how-search-works\/ranking-results\/\">systems in place<\/a> to help it understand what searchers want.<sup> <\/sup>You, too, need to understand this if you want to&nbsp;rank.<\/p>\n\n\n\n<p>How? There\u2019s no foolproof formula, but the top-ranking results offer&nbsp;clues.&nbsp;<\/p>\n\n\n\n<p>For example, most of the top results for \u201cair fryer\u201d are blog posts with top picks. This indicates that searchers are in research mode, not buying mode. As a result, it probably makes the most sense to target this keyword with a blog post over an e-commerce category page.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1424\" height=\"1466\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/2-search-intent.png\" alt=\"People searching for &quot;air fryer&quot; are in research mode, not buying mode\" class=\"wp-image-148277\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/2-search-intent.png 1424w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/2-search-intent-413x425.png 413w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/2-search-intent-768x791.png 768w\" sizes=\"auto, (max-width: 1424px) 100vw, 1424px\"><\/figure>\n\n\n\n<p>If you then also plug these pages into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-gap\">Content Gap tool<\/a>, you can see their common keyword rankings. These often reveal important subtopics.<\/p>\n\n\n\n<p>For example, five pages ranking for \u201cair fryer\u201d also rank for keywords relating to the best brands.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1504\" height=\"522\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/3-brand-intent-content-gap.png\" alt=\"People searching for &quot;air fryer&quot; also want to learn about the best brands, as indicated by a content gap analysis in Ahrefs\" class=\"wp-image-148278\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/3-brand-intent-content-gap.png 1504w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/3-brand-intent-content-gap-680x236.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/3-brand-intent-content-gap-768x267.png 768w\" sizes=\"auto, (max-width: 1504px) 100vw, 1504px\"><\/figure>\n\n\n\n<p>If you want to rank for this keyword, it probably makes sense to talk about brands in your&nbsp;post.&nbsp;<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">The Beginner\u2019s Guide to Search Intent<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/seo\/seo-content\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-content\/\">How to Create SEO Content<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Freshness\" data-section=\"freshness\">\n\n\n\n<h2 class=\"wp-block-heading\">Freshness<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Freshness is a query-dependent ranking factor. It\u2019s <a href=\"https:\/\/www.google.com\/intl\/en_uk\/search\/howsearchworks\/how-search-works\/ranking-results\/\">stronger for queries that call for fresh results<\/a>. That\u2019s why the top results for \u201cnetflix new shows\u201d are quite new, but the results for \u201chow to solve a rubik\u2019s cube\u201d are&nbsp;old.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1574\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/4-freshness-is-query-dependant.png\" alt=\"Freshness is a query-dependent ranking factor\" class=\"wp-image-148279\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/4-freshness-is-query-dependant.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/4-freshness-is-query-dependant-486x425.png 486w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/4-freshness-is-query-dependant-768x672.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/4-freshness-is-query-dependant-1536x1343.png 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\"><\/figure>\n\n\n\n<p>If freshness is a big deal for your keyword, update your page often or publish new articles to keep up with demand.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/republishing-content\/\">Republishing Content: How to Update Old Blog Posts for&nbsp;SEO<\/a><\/li>\n\n\n\n<li><a href=\"\/blog\/republishing-content\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/content-refresh\/\">Content Refreshing: A Step-by-Step Strategy<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"HTTPS\" data-section=\"https\">\n\n\n\n<h2 class=\"wp-block-heading\">HTTPS<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>HTTPS improves security for your website\u2019s visitors. It\u2019s been a lightweight Google ranking factor <a href=\"https:\/\/webmasters.googleblog.com\/2014\/08\/https-as-ranking-signal.html\">since 2014<\/a>.<\/p>\n\n\n\n<p>If your website doesn\u2019t use HTTPS, you\u2019ll see a \u201cNot Secure\u201d warning in your browser.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"568\" height=\"60\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/5-https.png\" alt=\"&quot;Not Secure&quot; warning in Google Chrome\n\" class=\"wp-image-148281\"><\/figure>\n\n\n\n<p>If it\u2019s an issue, install a TLS certificate.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/what-is-https\/\">What Is HTTPS? Everything You Need to&nbsp;Know<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/searchengineland.com\/http-https-seos-guide-securing-website-246940\">HTTP to HTTPS: An SEO\u2019s Guide to Securing a Website<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Mobile-friendliness\" data-section=\"mobile-friendliness\">\n\n\n\n<h2 class=\"wp-block-heading\">Mobile-friendliness<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Mobile-friendliness has been a ranking factor on mobile <a href=\"https:\/\/webmasters.googleblog.com\/2015\/04\/rolling-out-mobile-friendly-update.html\">since 2015<\/a>. When Google moved to <a href=\"https:\/\/ahrefs.com\/blog\/mobile-first-indexing\/\">mobile-first indexing<\/a> in 2019, it became a ranking factor on desktop too.<\/p>\n\n\n\n<p>Use the <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9063469?hl=en\"><strong>Mobile Usability<\/strong><\/a> report in Google Search Console to see if you have any issues.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1898\" height=\"1150\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/6-mobile-friendliness.png\" alt=\"Mobile Usability report in Google Search Console\n\" class=\"wp-image-148282\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/6-mobile-friendliness.png 1898w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/6-mobile-friendliness-680x412.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/6-mobile-friendliness-768x465.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/6-mobile-friendliness-1536x931.png 1536w\" sizes=\"auto, (max-width: 1898px) 100vw, 1898px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Page speed\" data-section=\"page-speed\">\n\n\n\n<h2 class=\"wp-block-heading\">Page speed<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Page speed has been a ranking factor on desktop <a href=\"https:\/\/webmasters.googleblog.com\/2010\/04\/using-site-speed-in-web-search-ranking.html\">since 2010<\/a> and mobile <a href=\"https:\/\/webmasters.googleblog.com\/2018\/01\/using-page-speed-in-mobile-search.html\">since 2018<\/a>.<\/p>\n\n\n\n<p>Google has used various signals to measure page speed over the years, but John Mueller recently <a href=\"https:\/\/twitter.com\/JohnMu\/status\/1585865608935067648\">confirmed<\/a> that it now only uses Core Web Vitals (CWV).<\/p>\n\n\n\n<p>Core Web Vitals measure a page\u2019s loading performance, interactivity, and visual stability. Google uses three metrics to do this: <a href=\"https:\/\/ahrefs.com\/blog\/largest-contentful-paint-lcp\/\">Largest Contentful Paint (LCP)<\/a>, <a href=\"https:\/\/ahrefs.com\/blog\/first-input-delay-fid\/\">First Input Delay (FID)<\/a>, and <a href=\"https:\/\/ahrefs.com\/blog\/cumulative-layout-shift-cls\/\">Cumulative Layout Shift (CLS)<\/a>.<\/p>\n\n\n\n<p>Here\u2019s a quick way to get a sense of your site\u2019s CWV performance:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Get a free <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools (AWT)<\/a> account<\/li>\n\n\n\n<li>Crawl your website using <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a><\/li>\n\n\n\n<li>Go to the <strong>Performance<\/strong> report<\/li>\n\n\n\n<li>Check the \u201cCore Web Vitals\u201d section<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"972\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/8-core-web-vitals.png\" alt=\"Core Web Vitals in Ahrefs' Site Audit\" class=\"wp-image-148284\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/8-core-web-vitals.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/8-core-web-vitals-680x331.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/8-core-web-vitals-768x373.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/8-core-web-vitals-1536x747.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> The \u201cCore Web Vitals\u201d report in Google Search Console provides a good overview, too.<\/div>\n\n\n\n<p>Keep in mind, however, that when it comes to SEO, the name of the game isn\u2019t to make your site lightning-fast\u2014just fast enough. That\u2019s because Google only demotes pages that deliver the slowest experience to&nbsp;users.&nbsp;<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals\/\">What Are Core Web Vitals &amp; How Can You Improve Them?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals-study\/\">Core Web Vitals Data Study w\/ CrUX &amp; 5.2M&nbsp;Pages<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/speed-up-wordpress\/\">How to Speed Up Your WordPress Website in 20 Minutes<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/advanced-pagespeed-guide\/\">How to Improve Page Speed From Start to Finish<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Intrusive interstitials\" data-section=\"intrusive-interstitials\">\n\n\n\n<h2 class=\"wp-block-heading\">Intrusive interstitials<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Interstitials are page overlays. <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/avoid-intrusive-interstitials\">Google views them as intrusive<\/a> when they obstruct a user\u2019s view of the content. This is because they interrupt and frustrate users, leading to a poor experience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1656\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/9-intrusive-interstitial-examples.png\" alt=\"Examples of intrusive interstitials from Google\n\" class=\"wp-image-148285\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/9-intrusive-interstitial-examples.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/9-intrusive-interstitial-examples-462x425.png 462w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/9-intrusive-interstitial-examples-768x707.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/9-intrusive-interstitial-examples-1536x1413.png 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\"><\/figure>\n\n\n\n<p>Google made intrusive interstitials a negative ranking factor <a href=\"https:\/\/developers.google.com\/search\/blog\/2016\/08\/helping-users-easily-access-content-on\">in 2017<\/a>. Now they\u2019re part of the <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/experience\/page-experience\">Page Experience signals<\/a>.<\/p>\n\n\n\n<p>Here\u2019s Google\u2019s advice when it comes to interstitials:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use banners instead of interstitials.<\/li>\n\n\n\n<li>Don\u2019t obscure the entire page with interstitials.<\/li>\n\n\n\n<li>Don\u2019t redirect the user to a separate page for their consent or&nbsp;input.<\/li>\n<\/ul>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/avoid-intrusive-interstitials\">Avoid Intrusive Interstitials and Dialogs<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/experience\/page-experience\">Understanding Page Experience in Google Search Results<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Keep learning<\/h2>\n\n\n\n<p>Many other things can directly or indirectly affect your site\u2019s ability to show up and rank on Google. Learn more in these guides:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/why-is-my-website-not-showing-up-on-google\/\">9 Reasons Your Website Isn\u2019t Showing Up on Google<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/google-index\/\">10 Ways to Get Google to Index Your&nbsp;Site<\/a><\/li>\n\n\n\n<li><a href=\"\/blog\/eeat-seo\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/eat-seo\/\">What Is E-A-T? Why It\u2019s Important for SEO<\/a>&nbsp;<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This leads to a lot of misinformation and bad advice. In this guide, we\u2019ll explore seven ranking factors that we know Google uses. &nbsp; Backlinks are clickable links from one website to another. In 2016, Google\u2019s Andrey Lipattsev confirmed they\u2019re<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":114,"featured_media":148288,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[336],"class_list":["post-148258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Confirmed Google Ranking Factors<\/title>\n<meta name=\"description\" content=\"Google ranks webpages using more than 200 ranking factors. Nobody knows them all, but we do know the most important ones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Confirmed Google Ranking Factors\" \/>\n<meta property=\"og:description\" content=\"These seven Google ranking factors deserve your attention.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-20T05:05:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-18T12:43:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/fb_google_ranking_factors-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joshua Hardwick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"These seven Google ranking factors deserve your attention.\" \/>\n<meta name=\"twitter:creator\" content=\"@JoshuaCHardwick\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/google-ranking-factors\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/google-ranking-factors\\\/\"},\"author\":{\"name\":\"Joshua Hardwick\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e6a89cbde8e750d22996aa26e213e712\"},\"headline\":\"7 Confirmed Google Ranking Factors\",\"datePublished\":\"2022-10-20T05:05:00+00:00\",\"dateModified\":\"2024-03-18T12:43:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/google-ranking-factors\\\/\"},\"wordCount\":917,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/google-ranking-factors\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/fb_google_ranking_factors-1.png\",\"articleSection\":[\"General SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/google-ranking-factors\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/google-ranking-factors\\\/\",\"name\":\"7 Confirmed Google Ranking Factors\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/google-ranking-factors\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/google-ranking-factors\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/fb_google_ranking_factors-1.png\",\"datePublished\":\"2022-10-20T05:05:00+00:00\",\"dateModified\":\"2024-03-18T12:43:32+00:00\",\"description\":\"Google ranks webpages using more than 200 ranking factors. 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