{"id":148214,"date":"2022-10-21T01:00:00","date_gmt":"2022-10-21T06:00:00","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=148214"},"modified":"2024-01-30T09:54:53","modified_gmt":"2024-01-30T14:54:53","slug":"zero-volume-keywords","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/zero-volume-keywords\/","title":{"rendered":"Should You Target Zero-Volume Keywords? It Depends"},"content":{"rendered":"\n<div class=\"intro-txt\">If your keyword tool says nobody\u2019s searching for a keyword, should you bother targeting it?<\/div>\n\n\n\n<p>Although the obvious answer is \u201cno,\u201d there\u2019s been a lot of chatter about the benefits of targeting zero-volume keywords among&nbsp;SEOs.<\/p>\n\n\n\n<p>So what gives? Is there any logical reason to do this, or is it just another overhyped SEO&nbsp;trend?<\/p>\n\n\n\n<p>In this post, we\u2019ll discuss four perceived benefits of targeting low-volume keywords and why they\u2019re not always so black and&nbsp;white.&nbsp;<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"They probably get some searches\" data-section=\"real-search-volume-is-higher\">\n\n\n\n<h2 class=\"wp-block-heading\">\u201cThey probably get some searches\u201d<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>It\u2019s no secret that search volumes in keyword research tools aren\u2019t perfect.<\/p>\n\n\n\n<p>For example, the keyword \u201chreflang tag seo\u201d gets an estimated 10 monthly searches in the U.S., according to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1222\" height=\"948\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/1-zero-volume-keyword.png\" alt=\"Estimated U.S. monthly search volume for &quot;hreflang tag seo&quot;\" class=\"wp-image-148228\" style=\"width:611px;height:474px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/1-zero-volume-keyword.png 1222w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/1-zero-volume-keyword-548x425.png 548w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/1-zero-volume-keyword-768x596.png 768w\" sizes=\"auto, (max-width: 1222px) 100vw, 1222px\"><\/figure>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Semrush gave the same search volume estimate.<\/div>\n\n\n\n<p>But as we rank in the top five for this keyword, we can get a more accurate estimation by looking at our impressions in Google Search Console (GSC). If we do that for the last 28 days in the U.S., we see 20 impressions.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1094\" height=\"794\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/2-keyword-real-volume.png\" alt=\"Monthly impressions for the Ahrefs Blog for &quot;hreflang tag seo&quot;\" class=\"wp-image-148229\" style=\"width:821px;height:596px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/2-keyword-real-volume.png 1094w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/2-keyword-real-volume-586x425.png 586w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/2-keyword-real-volume-768x557.png 768w\" sizes=\"auto, (max-width: 1094px) 100vw, 1094px\"><\/figure>\n\n\n\n<p>Based on this data, we can see 2X more searches for this keyword during the period than what Ahrefs or Semrush estimated. This seems to back up the idea that zero-volume keywords probably get some searches and are worth targeting.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Is it really this simple?<\/h3>\n\n\n\n<p>Not quite. Most zero-volume keywords get <em>some<\/em> searches. But expecting tons of traffic from one is a bit like expecting rain when the forecast says sunny skies. It can happen, but it probably won\u2019t.<\/p>\n\n\n\n<p>That said, I think most advocates of zero-volume keywords are aware of this fact. They simply don\u2019t care, as they don\u2019t need a 100% hit rate. They just need a percentage of those they target to outperform estimates.&nbsp;<\/p>\n\n\n\n<p>In theory, that makes sense. But how decent is the hit rate likely to&nbsp;be?<\/p>\n\n\n\n<p>To help find out, I ran a (very) small experiment.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>I found all \u201ctop five\u201d keyword rankings for the Ahrefs Blog that had an estimated monthly search volume of 10 or lower in the U.S. I used the <strong>Organic keywords<\/strong> report in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> to do&nbsp;this.<\/li>\n\n\n\n<li>I compared those search volume estimates to impressions data in Google Search Console for the last 28 days in the U.S.<\/li>\n<\/ol>\n\n\n\n<p>The result? Most of the keywords drove the same or fewer impressions than their estimated search volumes in Ahrefs. Even worse, less than 1% of them drove more than 100 impressions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"2146\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/3-zero-volume-keyword-impressions.png\" alt=\"Very few zero-volume keywords drive more than 100 monthly impressions\" class=\"wp-image-148230\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/3-zero-volume-keyword-impressions.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/3-zero-volume-keyword-impressions-356x425.png 356w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/3-zero-volume-keyword-impressions-768x916.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/3-zero-volume-keyword-impressions-1288x1536.png 1288w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/3-zero-volume-keyword-impressions-1718x2048.png 1718w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\"><\/figure>\n\n\n\n<p>This means the chance of a low- or zero-volume keyword getting significantly more searches than estimated is extremely low.&nbsp;<\/p>\n\n\n\n<p>In fact, on average, each keyword drove 11.3 impressions.&nbsp;<\/p>\n\n\n\n<p>That\u2019s a super interesting number because it\u2019s pretty much dead-on the average monthly search volumes of these keywords. In other words, the data seems to indicate that, on average, low- and zero-volume keywords get very close to the number of monthly searches Ahrefs predicts.&nbsp;<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">disclaimer<\/div><div class=\"recommendation-content\"> These findings are based on quite a small sample size, so take them with a grain of salt. They may not be representative of every industry or group of topics.<\/div><\/div>\n\n\n\n<p>Given this revelation, you may ask yourself, \u201cWhy do I keep seeing claims of zero-volume keywords driving lots of traffic?\u201d&nbsp;<\/p>\n\n\n\n<p>From what I\u2019ve seen, it\u2019s almost always a result of people conflating traffic from a single keyword with a page\u2019s overall traffic.<\/p>\n\n\n\n<p>Here\u2019s just one example I saw in <a href=\"https:\/\/thegray.company\/blog\/zero-search-volume-keywords-research-implementation\">this excellent post<\/a> by <a href=\"https:\/\/twitter.com\/torylynne?lang=en-GB\">Tory Gray<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1008\" height=\"1344\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/4-zero-volume-linkedin.jpg\" alt=\"LinkedIn post about zero-volume keywords\" class=\"wp-image-148231\" style=\"width:504px;height:672px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/4-zero-volume-linkedin.jpg 1008w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/4-zero-volume-linkedin-319x425.jpg 319w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/4-zero-volume-linkedin-768x1024.jpg 768w\" sizes=\"auto, (max-width: 1008px) 100vw, 1008px\"><\/figure>\n\n\n\n<p>I wouldn\u2019t like to say for definite, but my guess is that the zero-volume keyword this person is referring to is just an unpopular way of searching for something popular.<\/p>\n\n\n\n<p>For example, Ahrefs estimates that the keyword \u201csubmit domain to search engines\u201d gets 10 monthly searches in the U.S. Yet <a href=\"https:\/\/ahrefs.com\/blog\/submit-website-to-search-engines\/\">our search engine submission guide<\/a> gets an estimated 3.8K monthly search visits.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1135\" height=\"954\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/5-submit-domain-to-search-engines.png\" alt=\"Estimated U.S. monthly search volume for &quot;submit domain to search engines&quot;\n\" class=\"wp-image-148232\" style=\"width:568px;height:477px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/5-submit-domain-to-search-engines.png 1135w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/5-submit-domain-to-search-engines-506x425.png 506w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/5-submit-domain-to-search-engines-768x646.png 768w\" sizes=\"auto, (max-width: 1135px) 100vw, 1135px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1558\" height=\"676\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/6-submit-website-to-search-engines-traffic.png\" alt=\"Estimated monthly U.S. search traffic for our post about submitting your site to search engines\n\" class=\"wp-image-148233\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/6-submit-website-to-search-engines-traffic.png 1558w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/6-submit-website-to-search-engines-traffic-680x295.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/6-submit-website-to-search-engines-traffic-768x333.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/6-submit-website-to-search-engines-traffic-1536x666.png 1536w\" sizes=\"auto, (max-width: 1558px) 100vw, 1558px\"><\/figure>\n\n\n\n<p>This happens because \u201csubmit domain to search engines\u201d is an unpopular way of searching for a popular topic. It\u2019s just that everyone types slightly different things into Google, so individual search volumes are&nbsp;low.<\/p>\n\n\n\n<p>Our page gets lots of search traffic because it ranks for hundreds of long-tail keywords that all mean pretty much the same&nbsp;thing.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1288\" height=\"1084\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/7-submit-to-search-engines-keywords.png\" alt=\"Some of the many keywords our post about submitting a website to search engines ranks on the first page of Google for\" class=\"wp-image-148234\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/7-submit-to-search-engines-keywords.png 1288w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/7-submit-to-search-engines-keywords-505x425.png 505w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/7-submit-to-search-engines-keywords-768x646.png 768w\" sizes=\"auto, (max-width: 1288px) 100vw, 1288px\"><\/figure>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">key takeaway<\/div><div class=\"recommendation-content\"> Most low- and zero-volume keywords get roughly the same number of monthly searches as estimated. There are just some outliers. Many claims of pages targeting zero-volume keywords getting lots of traffic likely happen because the keyword is a long-tail variation of a popular topic.&nbsp;<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"They\u2019re easier to rank for\" data-section=\"easier-to-rank-for\">\n\n\n\n<h2 class=\"wp-block-heading\">\u201cThey\u2019re easier to rank&nbsp;for\u201d<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Given that most SEOs target high-volume keywords, it\u2019s pretty obvious that low- or zero-volume keywords will be less competitive on the&nbsp;whole.<\/p>\n\n\n\n<p>For example, according to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, the keyword \u201clink building\u201d gets an estimated 14K monthly searches in the U.S. So it\u2019s no surprise that it\u2019s also extremely competitive, with a Keyword Difficulty (KD) score of&nbsp;87.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1101\" height=\"950\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/8-link-building-search-volume.png\" alt=\"Estimated U.S. monthly search volume for &quot;link building&quot;\n\" class=\"wp-image-148235\" style=\"width:551px;height:475px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/8-link-building-search-volume.png 1101w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/8-link-building-search-volume-493x425.png 493w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/8-link-building-search-volume-768x663.png 768w\" sizes=\"auto, (max-width: 1101px) 100vw, 1101px\"><\/figure>\n\n\n\n<p>Compare this to a zero-volume keyword about a similar topic, \u201clink building for roofers,\u201d and it\u2019s a completely different story. Its KD score is&nbsp;0.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1101\" height=\"950\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/9-link-building-for-roofers-zero-volume.png\" alt=\"Estimated U.S. monthly search volume for &quot;link building for roofers&quot;\n\" class=\"wp-image-148236\" style=\"width:551px;height:475px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/9-link-building-for-roofers-zero-volume.png 1101w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/9-link-building-for-roofers-zero-volume-493x425.png 493w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/9-link-building-for-roofers-zero-volume-768x663.png 768w\" sizes=\"auto, (max-width: 1101px) 100vw, 1101px\"><\/figure>\n\n\n\n<p>Given this observation, it seems clear that low- and zero-volume keywords are easier to rank&nbsp;for.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Is it really this simple?&nbsp;<\/h3>\n\n\n\n<p>Not quite. Although many low- or zero-volume keywords are indeed much easier to rank for, many of them are unpopular ways of searching for something popular.<\/p>\n\n\n\n<p>The keyword we discussed before, \u201csubmit domain to search engines,\u201d is a perfect example of this. It only gets an estimated 10 monthly searches, but it\u2019s no easier to rank for when compared to a more popular way of searching for the same&nbsp;thing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"852\" height=\"226\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/10-long-tail-keyword-difficulty.png\" alt=\"Keyword Difficulty (KD) scores for two similar keywords, one of which is a low-volume keyword\n\" class=\"wp-image-148237\" style=\"width:511px;height:136px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/10-long-tail-keyword-difficulty.png 852w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/10-long-tail-keyword-difficulty-680x180.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/10-long-tail-keyword-difficulty-768x204.png 768w\" sizes=\"auto, (max-width: 852px) 100vw, 852px\"><\/figure>\n\n\n\n<p>This happens because Google understands that both of these queries mean the same thing, so it ranks an almost identical set of search results for both queries.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1560\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/11-serp-showing-similarity.png\" alt=\"Most of the top-ranking pages for &quot;submit domain to search engines&quot; and &quot;submit website to search engines&quot; are the same\" class=\"wp-image-148422\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/11-serp-showing-similarity.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/11-serp-showing-similarity-490x425.png 490w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/11-serp-showing-similarity-768x666.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/11-serp-showing-similarity-1536x1331.png 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\"><\/figure>\n\n\n\n<p>In Ahrefs, there are a couple of metrics you can use to help figure out whether a zero-volume keyword is its own topic or a long-tail variation of a popular keyword.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Keyword Difficulty (KD)<\/strong> \u2013 Keywords with high KD scores have top-ranking pages with many backlinks. Given that this isn\u2019t usually the case for unpopular topics, a zero-volume keyword with a low KD score likely represents its own&nbsp;topic.<\/li>\n\n\n\n<li><strong>Traffic Potential (TP) score <\/strong>\u2013 Traffic Potential is the estimated monthly search traffic to the current top-ranking page for a keyword. If this is much higher than a keyword\u2019s estimated search volume, it shows there are other more popular ways of searching for the same&nbsp;thing.<\/li>\n<\/ol>\n\n\n\n<p>Here\u2019s an example of Traffic Potential in action:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1606\" height=\"944\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/12-traffic-potential.png\" alt=\"Estimated U.S. Traffic Potential for &quot;submit domain to search engines&quot;\n\" class=\"wp-image-148240\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/12-traffic-potential.png 1606w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/12-traffic-potential-680x400.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/12-traffic-potential-768x451.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/12-traffic-potential-1536x903.png 1536w\" sizes=\"auto, (max-width: 1606px) 100vw, 1606px\"><\/figure>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">key takeaway<\/div><div class=\"recommendation-content\"> Not all zero-volume keywords are easy to rank for. If they\u2019re less popular ways of searching for something popular, they\u2019re probably no easier to rank for than their \u201chead\u201d terms.&nbsp;<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"They\u2019re easier to create content for\" data-section=\"easier-to-create-content-for\">\n\n\n\n<h2 class=\"wp-block-heading\">\u201cThey\u2019re easier to create content for\u201d<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Most high-volume keywords are quite broad, which makes it hard to create content around them to please all searchers.&nbsp;<\/p>\n\n\n\n<p>For example, take the keyword \u201c<a href=\"https:\/\/ahrefs.com\/blog\/ecommerce-seo\/\">ecommerce SEO<\/a>.\u201d Judging by the SERP, the broad intent behind this keyword seems obvious: Searchers want a guide that teaches them how to get more traffic to their stores.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1388\" height=\"886\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/13-ecommerce-seo-intent.png\" alt=\"People searching for &quot;ecommerce seo&quot; want a guide\n\" class=\"wp-image-148241\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/13-ecommerce-seo-intent.png 1388w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/13-ecommerce-seo-intent-666x425.png 666w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/13-ecommerce-seo-intent-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/13-ecommerce-seo-intent-768x490.png 768w\" sizes=\"auto, (max-width: 1388px) 100vw, 1388px\"><\/figure>\n\n\n\n<p>But unfortunately, it\u2019s hard to give SEO advice that applies to all searchers because the query doesn\u2019t tell us enough about their situation. There are too many variables, such&nbsp;as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Are they setting up their store, or is it already live?<\/li>\n\n\n\n<li>Are they selling branded or non-branded products?<\/li>\n\n\n\n<li>Are they using Shopify, WooCommerce, or something else?<\/li>\n<\/ul>\n\n\n\n<p>Compare this to a zero-volume keyword about a similar topic like \u201chow to structure an ecommerce site for SEO.\u201d Here, the searcher is trying to achieve a much more specific goal, which makes this (and other low-volume keywords) easier to answer with content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Is it really this simple?<\/h3>\n\n\n\n<p>Kind of. Assuming the zero-volume keyword represents its own topic and isn\u2019t just a less popular way of searching for something popular, I\u2019d say it\u2019s almost always quite specific and easier to create content around.&nbsp;<\/p>\n\n\n\n<p>That said, specificity isn\u2019t exactly a unique quality of low- or zero-volume keywords. There are plenty of high-volume keywords with very specific and obvious intents too; they\u2019re just less common.&nbsp;<\/p>\n\n\n\n<p>For example, take the keyword \u201csubmit website to search engines.\u201d Despite a monthly search volume of 450, it\u2019s pretty obvious from the SERP and the query itself that searchers want to learn how to submit their sites to search engines.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1386\" height=\"1148\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/14-submit-to-search-engines-intent.png\" alt=\"People searching for &quot;submit website to search engines&quot; want to know how to submit their websites\n\" class=\"wp-image-148242\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/14-submit-to-search-engines-intent.png 1386w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/14-submit-to-search-engines-intent-513x425.png 513w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/14-submit-to-search-engines-intent-768x636.png 768w\" sizes=\"auto, (max-width: 1386px) 100vw, 1386px\"><\/figure>\n\n\n\n<p>Given that the process of submitting to search engines is the same for every website, it\u2019s easy to create content that will please almost all searchers.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">key takeaway<\/div><div class=\"recommendation-content\"> Most zero-volume keywords that represent their own topics are quite specific and easy to create content around. But that\u2019s also true of some higher-volume keywords.&nbsp;<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"They convert better\" data-section=\"better-conversions\">\n\n\n\n<h2 class=\"wp-block-heading\">\u201cThey convert better\u201d<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Not only is it easier to create content for more specific searches, but they also often convert better.<\/p>\n\n\n\n<p>For example, take a keyword like \u201cbroken link building.\u201d Even though this isn\u2019t a particularly high-volume keyword, it\u2019s clear from the SERP that intent is informational. Most searchers want to learn how to use this technique, not buy broken link building services.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1382\" height=\"916\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/15-broken-link-building-intent.png\" alt=\"People searching for &quot;broken link building&quot; want to learn\n\" class=\"wp-image-148244\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/15-broken-link-building-intent.png 1382w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/15-broken-link-building-intent-641x425.png 641w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/15-broken-link-building-intent-768x509.png 768w\" sizes=\"auto, (max-width: 1382px) 100vw, 1382px\"><\/figure>\n\n\n\n<p>Compare this to a zero-volume keyword about the same topic like \u201cbuy broken link building services,\u201d and it\u2019s a different story. Searchers are clearly looking to buy, not&nbsp;learn.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1394\" height=\"806\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/16-broken-link-building-services-intent.png\" alt=\"People searching for &quot;buy broken link building services&quot; want to buy\n\" class=\"wp-image-148245\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/16-broken-link-building-services-intent.png 1394w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/16-broken-link-building-services-intent-680x393.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/16-broken-link-building-services-intent-768x444.png 768w\" sizes=\"auto, (max-width: 1394px) 100vw, 1394px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Is it really this simple?&nbsp;<\/h3>\n\n\n\n<p>Not quite. Although low- and zero-volume keywords are perhaps more likely to be BoFu, it\u2019s not a given. Plenty of zero-volume keywords are far from lucrative.&nbsp;<\/p>\n\n\n\n<p>For example, take the zero-volume keyword \u201chow to copy a picture on facebook without tagging.\u201d Even if actual search volume is way higher than estimated, you\u2019re hardly going to drive conversions from this keyword.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">key takeaway<\/div><div class=\"recommendation-content\"> Not all low- and zero-volume keywords convert well. It depends on the intent behind them.&nbsp;<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>It doesn\u2019t make much sense to hunt down and target \u201czero-volume keywords\u201d when there are plenty with search volumes ripe for the taking.&nbsp;<\/p>\n\n\n\n<p>However, there are a couple of times when targeting a zero-volume keyword may make&nbsp;sense:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>You come across a trending topic that you think has legs <\/strong>\u2013 Even if there\u2019s no reported search volume yet, it\u2019s often worth creating a page to get in&nbsp;first.<\/li>\n\n\n\n<li><strong>You come across a lucrative topic with the potential to convert visitors<\/strong> \u2013 Even a few visits from these keywords can be worth $$$$, so why not create a page around it and see what happens?&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>Got questions? Disagree with me? Ping me <a href=\"https:\/\/twitter.com\/joshuachardwick?lang=en\">on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Although the obvious answer is \u201cno,\u201d there\u2019s been a lot of chatter about the benefits of targeting zero-volume keywords among&nbsp;SEOs. So what gives? Is there any logical reason to do this, or is it just another overhyped SEO&nbsp;trend? In this<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":114,"featured_media":148248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[328],"tags":[],"coauthors":[336],"class_list":["post-148214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-keyword-research","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Should You Target Zero-Volume Keywords? It Depends<\/title>\n<meta name=\"description\" content=\"Many people say that searching for and targeting zero-volume keywords is a surefire way to get more traffic, but is it true?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/zero-volume-keywords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Should You Target Zero-Volume Keywords? It Depends\" \/>\n<meta property=\"og:description\" content=\"It\u2019s not always black and white.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/zero-volume-keywords\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-21T06:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-30T14:54:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/fb_zero-volume_keywords-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joshua Hardwick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"It\u2019s not always black and white.\" \/>\n<meta name=\"twitter:creator\" content=\"@JoshuaCHardwick\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/zero-volume-keywords\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/zero-volume-keywords\\\/\"},\"author\":{\"name\":\"Joshua Hardwick\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e6a89cbde8e750d22996aa26e213e712\"},\"headline\":\"Should You Target Zero-Volume Keywords? It Depends\",\"datePublished\":\"2022-10-21T06:00:00+00:00\",\"dateModified\":\"2024-01-30T14:54:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/zero-volume-keywords\\\/\"},\"wordCount\":1831,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/zero-volume-keywords\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/fb_zero-volume_keywords-1.png\",\"articleSection\":[\"Keyword Research\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/zero-volume-keywords\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/zero-volume-keywords\\\/\",\"name\":\"Should You Target Zero-Volume Keywords? It Depends\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/zero-volume-keywords\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/zero-volume-keywords\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/fb_zero-volume_keywords-1.png\",\"datePublished\":\"2022-10-21T06:00:00+00:00\",\"dateModified\":\"2024-01-30T14:54:53+00:00\",\"description\":\"Many people say that searching for and targeting zero-volume keywords is a surefire way to get more traffic, but is it true?\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ahrefs.com\\\/blog\\\/zero-volume-keywords\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/zero-volume-keywords\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/fb_zero-volume_keywords-1.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/fb_zero-volume_keywords-1.png\",\"width\":1200,\"height\":630},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"name\":\"SEO Blog by Ahrefs\",\"description\":\"Link Building Strategies &amp; SEO Tips\",\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\",\"name\":\"Ahrefs\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/ahrefs-logo.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/ahrefs-logo.png\",\"width\":2048,\"height\":768,\"caption\":\"Ahrefs\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Ahrefs\\\/\",\"https:\\\/\\\/x.com\\\/ahrefs\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ahrefs\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/ahrefscom\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e6a89cbde8e750d22996aa26e213e712\",\"name\":\"Joshua Hardwick\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/meme.jpg109e89523fcea81015d3cc08c79f9036\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/meme.jpg\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/meme.jpg\",\"caption\":\"Joshua Hardwick\"},\"description\":\"Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC).\",\"sameAs\":[\"https:\\\/\\\/x.com\\\/JoshuaCHardwick\"],\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/author\\\/joshua-hardwick\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Should You Target Zero-Volume Keywords? It Depends","description":"Many people say that searching for and targeting zero-volume keywords is a surefire way to get more traffic, but is it true?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ahrefs.com\/blog\/zero-volume-keywords\/","og_locale":"en_US","og_type":"article","og_title":"Should You Target Zero-Volume Keywords? It Depends","og_description":"It\u2019s not always black and white.","og_url":"https:\/\/ahrefs.com\/blog\/zero-volume-keywords\/","og_site_name":"SEO Blog by Ahrefs","article_publisher":"https:\/\/www.facebook.com\/Ahrefs\/","article_published_time":"2022-10-21T06:00:00+00:00","article_modified_time":"2024-01-30T14:54:53+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/fb_zero-volume_keywords-1.png","type":"image\/png"}],"author":"Joshua Hardwick","twitter_card":"summary_large_image","twitter_description":"It\u2019s not always black and white.","twitter_creator":"@JoshuaCHardwick","twitter_site":"@ahrefs","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ahrefs.com\/blog\/zero-volume-keywords\/#article","isPartOf":{"@id":"https:\/\/ahrefs.com\/blog\/zero-volume-keywords\/"},"author":{"name":"Joshua Hardwick","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/e6a89cbde8e750d22996aa26e213e712"},"headline":"Should You Target Zero-Volume Keywords? It Depends","datePublished":"2022-10-21T06:00:00+00:00","dateModified":"2024-01-30T14:54:53+00:00","mainEntityOfPage":{"@id":"https:\/\/ahrefs.com\/blog\/zero-volume-keywords\/"},"wordCount":1831,"publisher":{"@id":"https:\/\/ahrefs.com\/blog\/#organization"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/zero-volume-keywords\/#primaryimage"},"thumbnailUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/fb_zero-volume_keywords-1.png","articleSection":["Keyword Research"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ahrefs.com\/blog\/zero-volume-keywords\/","url":"https:\/\/ahrefs.com\/blog\/zero-volume-keywords\/","name":"Should You Target Zero-Volume Keywords? It Depends","isPartOf":{"@id":"https:\/\/ahrefs.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ahrefs.com\/blog\/zero-volume-keywords\/#primaryimage"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/zero-volume-keywords\/#primaryimage"},"thumbnailUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/fb_zero-volume_keywords-1.png","datePublished":"2022-10-21T06:00:00+00:00","dateModified":"2024-01-30T14:54:53+00:00","description":"Many people say that searching for and targeting zero-volume keywords is a surefire way to get more traffic, but is it true?","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ahrefs.com\/blog\/zero-volume-keywords\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/zero-volume-keywords\/#primaryimage","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/fb_zero-volume_keywords-1.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/fb_zero-volume_keywords-1.png","width":1200,"height":630},{"@type":"WebSite","@id":"https:\/\/ahrefs.com\/blog\/#website","url":"https:\/\/ahrefs.com\/blog\/","name":"SEO Blog by Ahrefs","description":"Link Building Strategies &amp; SEO Tips","publisher":{"@id":"https:\/\/ahrefs.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ahrefs.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ahrefs.com\/blog\/#organization","name":"Ahrefs","url":"https:\/\/ahrefs.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png","width":2048,"height":768,"caption":"Ahrefs"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Ahrefs\/","https:\/\/x.com\/ahrefs","https:\/\/www.linkedin.com\/company\/ahrefs\/","https:\/\/www.youtube.com\/c\/ahrefscom"]},{"@type":"Person","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/e6a89cbde8e750d22996aa26e213e712","name":"Joshua Hardwick","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/meme.jpg109e89523fcea81015d3cc08c79f9036","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/meme.jpg","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/meme.jpg","caption":"Joshua Hardwick"},"description":"Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC).","sameAs":["https:\/\/x.com\/JoshuaCHardwick"],"url":"https:\/\/ahrefs.com\/blog\/author\/joshua-hardwick\/"}]}},"as_json":null,"_links":{"self":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts\/148214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/users\/114"}],"replies":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/comments?post=148214"}],"version-history":[{"count":0,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts\/148214\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/media\/148248"}],"wp:attachment":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/media?parent=148214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/categories?post=148214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/tags?post=148214"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/coauthors?post=148214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}