{"id":148167,"date":"2024-05-29T01:00:00","date_gmt":"2024-05-29T06:00:00","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=148167"},"modified":"2024-05-29T05:31:36","modified_gmt":"2024-05-29T10:31:36","slug":"how-to-promote-your-blog","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/how-to-promote-your-blog\/","title":{"rendered":"How to Promote Your Blog (There Are Only Three&nbsp;Ways)"},"content":{"rendered":"\n<div class=\"intro-txt\">After half a decade of blogging experience, I\u2019ve learned that when it comes to promoting your blog, there are only three&nbsp;ways.<\/div>\n\n\n\n<p>No matter how many listicles you browse, every tactic you see falls into one of these three categories.<\/p>\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Build your audience\" data-section=\"build-your-audience\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175335-_j66k0a7t6sg0\"><\/a>1. Build your audience<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Imagine being able to share your content with hundreds or thousands of people with one click. That\u2019s the power of building an audience.<\/p>\n\n\n\n<p>Building an audience means getting people to follow you so you can reach them at any time. For example, Gaetano is subscribed to our newsletter. We can reach him whenever we want by sending an&nbsp;email.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"822\" height=\"542\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/a-reply-from-one-of-our-subscribers.png\" alt=\"A reply from one of our subscribers\" class=\"wp-image-175336\" style=\"width:497px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/a-reply-from-one-of-our-subscribers.png 822w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/a-reply-from-one-of-our-subscribers-645x425.png 645w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/a-reply-from-one-of-our-subscribers-768x506.png 768w\" sizes=\"auto, (max-width: 822px) 100vw, 822px\"><\/figure>\n\n\n\n<p>How can you build an audience from scratch? Here are some tactics you can&nbsp;use:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175335-_ngr6pk6nljod\"><\/a>Get email subscribers with lead magnets<\/h3>\n\n\n\n<p>If there was one audience-building channel I suggest you invest in, it would be your email&nbsp;list.<\/p>\n\n\n\n<p>The reason: Your email list will always belong to you. You can contact your audience anytime as long as they allow you&nbsp;to.<\/p>\n\n\n\n<p>To build an email list, you need to give your blog visitors a reason to subscribe. Most blogs use lead magnets\u2014a free resource in exchange for the visitor\u2019s email address. For example, personal finance blogger Nick Maggiulli gives away the first chapter of his&nbsp;book:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1470\" height=\"1956\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/nick-maggiulli-gives-away-the-first-chapter-of-his.jpg\" alt=\"Nick Maggiulli gives away the first chapter of his book as a lead magnet\" class=\"wp-image-175337\" style=\"width:544px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/nick-maggiulli-gives-away-the-first-chapter-of-his.jpg 1470w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/nick-maggiulli-gives-away-the-first-chapter-of-his-319x425.jpg 319w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/nick-maggiulli-gives-away-the-first-chapter-of-his-768x1022.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/nick-maggiulli-gives-away-the-first-chapter-of-his-1154x1536.jpg 1154w\" sizes=\"auto, (max-width: 1470px) 100vw, 1470px\"><\/figure>\n\n\n\n<p>You don\u2019t have to be an author to entice people to sign up. Anything can be a lead magnet as long as it\u2019s valuable to your audience. You can even have more than one type of lead magnet. It could be an eBook, course, template, checklist, report, or anything else you can dream up. Check out our <a href=\"https:\/\/ahrefs.com\/blog\/lead-magnet\/\">post on more lead magnet ideas<\/a> you can&nbsp;use.<\/p>\n\n\n\n<p>Once you have your lead magnet, you\u2019ll want to promote it as much as possible (but not so much that it ruins your blog\u2019s reading experience). For example, we have a simple \u201csign up for our newsletter\u201d call-to-action (CTA). We\u2019ve added this CTA at the top of our blog posts and as a sticky opt-in box at the&nbsp;side.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1832\" height=\"1016\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/an-opt-in-box-at-the-top-of-our-blog.png\" alt=\"An opt-in box at the top of our blog\" class=\"wp-image-175338\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/an-opt-in-box-at-the-top-of-our-blog.png 1832w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/an-opt-in-box-at-the-top-of-our-blog-680x377.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/an-opt-in-box-at-the-top-of-our-blog-768x426.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/an-opt-in-box-at-the-top-of-our-blog-1536x852.png 1536w\" sizes=\"auto, (max-width: 1832px) 100vw, 1832px\"><figcaption class=\"wp-element-caption\">\u201cSubscribe\u201d CTA in our menu&nbsp;bar<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1190\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/an-opt-in-box-on-the-sidebar-of-our-blog.jpg\" alt=\"An opt-in box on the sidebar of our blog\" class=\"wp-image-175339\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/an-opt-in-box-on-the-sidebar-of-our-blog.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/an-opt-in-box-on-the-sidebar-of-our-blog-680x395.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/an-opt-in-box-on-the-sidebar-of-our-blog-768x446.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/an-opt-in-box-on-the-sidebar-of-our-blog-1536x893.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><figcaption class=\"wp-element-caption\">Sticky opt-in box in our sidebar<\/figcaption><\/figure>\n\n\n\n<p>Once you start building your email list, keep in touch with them frequently. You can send an email whenever you publish something new (as we used to do) or collate them into a cadence you\u2019re comfortable with. For example, we send a <a href=\"https:\/\/ahrefs.com\/newsletter\">newsletter every week<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1232\" height=\"702\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/our-free-weekly-newsletter.png\" alt=\"Our free weekly newsletter\" class=\"wp-image-175340\" style=\"width:556px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/our-free-weekly-newsletter.png 1232w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/our-free-weekly-newsletter-680x387.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/our-free-weekly-newsletter-768x438.png 768w\" sizes=\"auto, (max-width: 1232px) 100vw, 1232px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/grow-email-list\/\">8 Easy (But Effective) Ways to Grow Your Email&nbsp;List<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175335-_k9q537js3wo1\"><\/a>Start a private community on Facebook<\/h3>\n\n\n\n<p>Anyone can start a group on Facebook. It\u2019s free and easy to set up, and anyone with a Facebook account can join your group immediately. You can also leverage the Facebook algorithm to promote your&nbsp;group.<\/p>\n\n\n\n<p>For example, <a href=\"https:\/\/www.facebook.com\/groups\/1576497699334353\/\">SEO Signals Lab<\/a> is one of the most popular <a href=\"https:\/\/ahrefs.com\/blog\/facebook-seo-groups\/\">SEO Facebook groups<\/a>, with more than 75,000 members.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1144\" height=\"606\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/seo-signals-lab-is-a-facebook-group-with-75k-membe.jpg\" alt=\"SEO Signals Lab is a Facebook group with 75K members\" class=\"wp-image-175341\" style=\"width:738px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/seo-signals-lab-is-a-facebook-group-with-75k-membe.jpg 1144w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/seo-signals-lab-is-a-facebook-group-with-75k-membe-680x360.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/seo-signals-lab-is-a-facebook-group-with-75k-membe-768x407.jpg 768w\" sizes=\"auto, (max-width: 1144px) 100vw, 1144px\"><\/figure>\n\n\n\n<p>You can then promote your blog by posting a link to your new posts or posting ideas from your post natively, like what this person did:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"843\" height=\"2048\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-of-a-piece-of-content-posted-natively-in-a.png\" alt=\"Example of a piece of content posted natively in a Facebook group\" class=\"wp-image-175342\" style=\"width:579px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-of-a-piece-of-content-posted-natively-in-a.png 843w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-of-a-piece-of-content-posted-natively-in-a-175x425.png 175w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-of-a-piece-of-content-posted-natively-in-a-768x1866.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-of-a-piece-of-content-posted-natively-in-a-632x1536.png 632w\" sizes=\"auto, (max-width: 843px) 100vw, 843px\"><\/figure>\n\n\n\n<p>When it comes to communities, <strong>more is not necessarily better<\/strong>. Facebook groups suffer badly from the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Tragedy_of_the_commons\">tragedy of the commons<\/a>\u2014unfettered access tends to destroy them due to spam, grifting, and all sorts of poor Internet behavior.<\/p>\n\n\n\n<p>So, I highly recommend making your group private and gatekeeping potential members. For example, one of the reasons why <a href=\"https:\/\/www.facebook.com\/groups\/ahrefsinsider\">Ahrefs Insider<\/a>, our private Facebook group, is high-quality is because we only allow our customers to join. We ensure this by making everyone submit the email address tagged to their Ahrefs account.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1054\" height=\"762\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/the-question-we-ask-every-potential-member-to-answ.png\" alt=\"The question we ask every potential member to answer to join our FB group\" class=\"wp-image-175343\" style=\"width:553px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/the-question-we-ask-every-potential-member-to-answ.png 1054w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/the-question-we-ask-every-potential-member-to-answ-588x425.png 588w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/the-question-we-ask-every-potential-member-to-answ-768x555.png 768w\" sizes=\"auto, (max-width: 1054px) 100vw, 1054px\"><\/figure>\n\n\n\n<p>That said, you\u2019ll still need to invest in moderation. Just because someone has skin in the game doesn\u2019t mean they won\u2019t grift. You\u2019ll need to step in regularly to delete unsavory posts, remove abominable comments, and ban spammers.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=48C-KNdzDeU\">How We Built A Facebook Community Of 11,000+ Members<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175335-_w5051u9451e6\"><\/a>Build a following on X (formerly Twitter) or LinkedIn<\/h3>\n\n\n\n<p>I recommend X and LinkedIn because these are the likely places that will drive traffic to your blog. (I mean, people on YouTube and TikTok want to watch videos, right?)<\/p>\n\n\n\n<p>Here\u2019s the thing, though: Unlike the good old days, you can\u2019t just post links to your blog and expect clicks. Social media platforms want to keep you on their grounds, so they\u2019ve taken to throttling the reach of posts with&nbsp;links.<\/p>\n\n\n\n<p>Look at this <a href=\"https:\/\/twitter.com\/siquanong\/status\/1775298163575853268\">tweet<\/a> of mine. It only got 189 views and a pathetic 8 clicks:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1466\" height=\"1254\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/analytics-of-my-tweet-with-a-link.png\" alt=\"Analytics of my tweet with a link\" class=\"wp-image-175344\" style=\"width:582px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/analytics-of-my-tweet-with-a-link.png 1466w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/analytics-of-my-tweet-with-a-link-497x425.png 497w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/analytics-of-my-tweet-with-a-link-768x657.png 768w\" sizes=\"auto, (max-width: 1466px) 100vw, 1466px\"><\/figure>\n\n\n\n<p>If you want to build a following on X or LinkedIn, I recommend creating <a href=\"https:\/\/sparktoro.com\/blog\/zero-click-content-the-counterintuitive-way-to-succeed-in-a-platform-native-world\/\">zero-click content<\/a>. This is content that offers valuable, standalone insights without the need to click. You don\u2019t have to do this from scratch either\u2014just <a href=\"https:\/\/ahrefs.com\/blog\/repurposing-content\/\">repurpose<\/a> the tips, insights, and tactics you have from your existing content.<\/p>\n\n\n\n<p>For example, I re-posted each lesson from <a href=\"https:\/\/ahrefs.com\/blog\/100-blog-posts\/\">this post<\/a> as individual ones on X and LinkedIn:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">When a student approaches a mentor with problems, the mentor doesn\u2019t lay out 200+ suggestions. It\u2019s not helpful and causes decision paralysis. <br><br>Instead, the mentor points out the exact problem and offers one or two specific pieces of advice to help the student get over&nbsp;the\u2026<\/p>\u2014 Si Quan Ong \u738b\u601d\u6743\/\u601d\u6b0a (@siquanong) <a href=\"https:\/\/twitter.com\/siquanong\/status\/1752668495299699018?ref_src=twsrc%5Etfw\">January 31,&nbsp;2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1094\" height=\"530\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-29-at-11.09.28.png\" alt=\"My post on LinkedIn\" class=\"wp-image-175367\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-29-at-11.09.28.png 1094w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-29-at-11.09.28-680x329.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-29-at-11.09.28-768x372.png 768w\" sizes=\"auto, (max-width: 1094px) 100vw, 1094px\"><\/figure>\n\n\n\n<p>From there, you can add a link back to your blog post at the end of the thread or in the comments. You can even drive them to your email list, like what Justin Welsh&nbsp;does:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"992\" height=\"2036\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/justin-welsh-asks-his-followers-to-subscribe-to-hi.jpg\" alt=\"Justin Welsh asks his followers to subscribe to his email list\" class=\"wp-image-175345\" style=\"width:549px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/justin-welsh-asks-his-followers-to-subscribe-to-hi.jpg 992w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/justin-welsh-asks-his-followers-to-subscribe-to-hi-207x425.jpg 207w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/justin-welsh-asks-his-followers-to-subscribe-to-hi-768x1576.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/justin-welsh-asks-his-followers-to-subscribe-to-hi-748x1536.jpg 748w\" sizes=\"auto, (max-width: 992px) 100vw, 992px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Borrow an audience\" data-section=\"borrow-an-audience\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175335-_93rdes15wru2\"><\/a>2. Borrow an audience<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>You know the meme about how you need experience to get a job but you also need a job to get experience?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"562\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/meme-about-work-and-experience.jpg\" alt=\"Meme about work and experience\" class=\"wp-image-175346\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/meme-about-work-and-experience.jpg 500w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/meme-about-work-and-experience-378x425.jpg 378w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\"><\/figure>\n\n\n\n<p>Blogging is similar\u2014You need visitors to build an audience, but you need an audience to get visitors. Unlike the job conundrum, you can fix this by \u2018borrowing\u2019 audiences.<\/p>\n\n\n\n<p>Borrowing an audience means finding places where your target audience already hangs out online and getting your content in front of&nbsp;them.<\/p>\n\n\n\n<p>Here are some tactics you can use to do&nbsp;this:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175335-_cp3eqwux7qv7\"><\/a>Optimize your content to rank in Google<\/h3>\n\n\n\n<p>Google is the best place to borrow an audience. Search traffic is <a href=\"https:\/\/ahrefs.com\/blog\/why-seo-is-important\/\">predictable, compounding, cheap, and targeted<\/a>.<\/p>\n\n\n\n<p>To get traffic from Google, you can\u2019t write about random topics. You need to write about topics people are searching for.<\/p>\n\n\n\n<p>Here\u2019s how to find topics people are searching on Google:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n\n\n\n<li>Enter a topic relevant to your blog (e.g., if you own a blog about the ketogenic diet, enter \u2018keto\u2019)<\/li>\n\n\n\n<li>Go to the <strong>Matching terms <\/strong>report<\/li>\n\n\n\n<li>Switch the tab to <strong>Questions<\/strong><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1426\" height=\"1444\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/matching-terms-report.jpg\" alt=\"Matching terms report\" class=\"wp-image-175347\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/matching-terms-report.jpg 1426w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/matching-terms-report-420x425.jpg 420w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/matching-terms-report-768x778.jpg 768w\" sizes=\"auto, (max-width: 1426px) 100vw, 1426px\"><\/figure>\n\n\n\n<p>Look through the list and see if there are any potential keywords you could target.<\/p>\n\n\n\n<p>Once you\u2019ve selected the topics, you\u2019ll want to figure out why the searcher is looking for the particular keyword. Knowing this \u2018why\u2019, aka <a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">search intent<\/a>, can help you create content that the searcher wants to&nbsp;see.<\/p>\n\n\n\n<p>You can figure out search intent by looking at what\u2019s already ranking on Google. The easiest way is to enter your target keyword into <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, scroll down to the SERP Overview, and click <strong>Identify intents<\/strong>. For example, if we do this for the topic \u201cwhat to eat on keto diet\u201d, we can see that searchers want a list of allowed foods on the&nbsp;diet.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1025\" height=\"518\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-intent-for-what-to-eat-on-keto-diet.png\" alt=\"Search intent for &quot;what to eat on keto diet&quot;\" class=\"wp-image-175348\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-intent-for-what-to-eat-on-keto-diet.png 1025w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-intent-for-what-to-eat-on-keto-diet-680x344.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-intent-for-what-to-eat-on-keto-diet-768x388.png 768w\" sizes=\"auto, (max-width: 1025px) 100vw, 1025px\"><\/figure>\n\n\n\n<p>So, when writing our article, we\u2019ll want to align our blog post to answer the questions searchers have about this&nbsp;topic.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/seo\">The Beginner\u2019s Guide to&nbsp;SEO<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175335-_2tih1g2vje7s\"><\/a>Offer to update other people\u2019s posts<\/h3>\n\n\n\n<p>If you can find posts on other websites that are declining in search traffic, it might only take an update to reclaim rankings and traffic. By offering to do these updates for them\u2014and subtly linking to your content within the updated post\u2014you can promote your blog to potentially thousands of people every&nbsp;month.<\/p>\n\n\n\n<p>Here\u2019s how you can find content that\u2019s declining in organic traffic:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a><\/li>\n\n\n\n<li>Search for your&nbsp;topic<\/li>\n\n\n\n<li>Set a minimum <strong>Page traffic filter<\/strong> (&gt;500) so you can only target pages worth your&nbsp;while<\/li>\n\n\n\n<li>Toggle Filter explicit results<\/li>\n\n\n\n<li>Set a <strong>Language<\/strong> filter to your target language<\/li>\n\n\n\n<li>Check <strong>Exclude homepages<\/strong> and <strong>subdomains<\/strong><\/li>\n\n\n\n<li>Set the <strong>Trends<\/strong> dropdown to Last&nbsp;year<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2030\" height=\"708\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/finding-content-that-is-declining-in-organic-traff.png\" alt=\"Finding content that is declining in organic traffic in Content Explorer\" class=\"wp-image-175349\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/finding-content-that-is-declining-in-organic-traff.png 2030w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/finding-content-that-is-declining-in-organic-traff-680x237.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/finding-content-that-is-declining-in-organic-traff-768x268.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/finding-content-that-is-declining-in-organic-traff-1536x536.png 1536w\" sizes=\"auto, (max-width: 2030px) 100vw, 2030px\"><\/figure>\n\n\n\n<p>Go through the list and look out for pages with declining page traffic.<\/p>\n\n\n\n<p>For example, this article from PureWow looks like a good candidate:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"428\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/this-article-from-purewow-is-declining-in-organic.png\" alt=\"This article from PureWow is declining in organic traffic\" class=\"wp-image-175350\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/this-article-from-purewow-is-declining-in-organic.png 1900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/this-article-from-purewow-is-declining-in-organic-680x153.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/this-article-from-purewow-is-declining-in-organic-768x173.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/this-article-from-purewow-is-declining-in-organic-1536x346.png 1536w\" sizes=\"auto, (max-width: 1900px) 100vw, 1900px\"><\/figure>\n\n\n\n<p>Reach out to the editor and see if they\u2019d be interested in updating the post. Sweeten the deal by offering to do the work for them and optimizing it to rank higher on Google, like what <a href=\"https:\/\/twitter.com\/irinamaltseva\">Irina Maltseva<\/a>, the former head of marketing at Hunter did:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1066\" height=\"1184\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/an-email-sent-by-irina-maltseva-to-offer-to-update.png\" alt=\"An email sent by Irina Maltseva to offer to update someone's blog post\" class=\"wp-image-175351\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/an-email-sent-by-irina-maltseva-to-offer-to-update.png 1066w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/an-email-sent-by-irina-maltseva-to-offer-to-update-383x425.png 383w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/an-email-sent-by-irina-maltseva-to-offer-to-update-768x853.png 768w\" sizes=\"auto, (max-width: 1066px) 100vw, 1066px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175335-_5npl3rep39i9\"><\/a>Share barebones posts on Reddit<\/h3>\n\n\n\n<p>There is a subreddit for almost anything. If you do it right, you can borrow Reddit\u2019s massive audience and drive lots of visitors to your&nbsp;blog.<\/p>\n\n\n\n<p>But you can\u2019t just waltz in, drop a link, and expect to get a flood of traffic. Redditors hate advertising and marketing more than anything. If they catch a whiff of self-promotion, they will not hesitate to throw you out and ban&nbsp;you.<\/p>\n\n\n\n<p>However, Reddit does love useful content. So, to bypass the hate brigade Redditors may deliver your way, share a barebones version of your content. Strip everything out, especially your internal and external links. Leave only a link back to your original post at the bottom, so anyone who\u2019s interested can check it&nbsp;out.<\/p>\n\n\n\n<p>For example, here\u2019s what our Chief Marketing Officer (CMO) Tim Soulo <a href=\"https:\/\/www.reddit.com\/r\/bigseo\/comments\/k18gm2\/beginners_guide_to_keyword_research_by_ahrefs_tldr\/\">did on r\/bigSEO<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1612\" height=\"2048\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/tims-barebones-post-on-reddit.jpg\" alt=\"Tim's barebones post on Reddit\" class=\"wp-image-175352\" style=\"width:609px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/tims-barebones-post-on-reddit.jpg 1612w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/tims-barebones-post-on-reddit-335x425.jpg 335w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/tims-barebones-post-on-reddit-768x976.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/tims-barebones-post-on-reddit-1209x1536.jpg 1209w\" sizes=\"auto, (max-width: 1612px) 100vw, 1612px\"><\/figure>\n\n\n\n<p>Four years later, this post is still one of the top posts of all time in the subreddit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175335-_u62ibvpu2jwu\"><\/a>Build relationships with amplifiers<\/h3>\n\n\n\n<p>Influencers, podcasters, YouTubers, journalists, and newsletter writers will have significant audiences you can borrow.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/your-content-audience-falls-into-four-groups.png\" alt=\"Your content audience falls into four groups\" class=\"wp-image-175353\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/your-content-audience-falls-into-four-groups.png 1024w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/your-content-audience-falls-into-four-groups-680x383.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/your-content-audience-falls-into-four-groups-768x433.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><figcaption class=\"wp-element-caption\">Source: <a href=\"http:\/\/Sparktoro\">Sparktoro<\/a><\/figcaption><\/figure>\n\n\n\n<p>But these people have an audience for one reason: They consistently share interesting and quality content\u2014not just anything from anyone and everyone.<\/p>\n\n\n\n<p>So, to \u2018borrow\u2019 their audience, you need to cultivate good relationships with these people. You need to practice what my friend Visakan calls \u2018good reply&nbsp;game\u2019.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">There is an art to replying and commenting, and probably like 60-70% of people I\u2019ve seen on the internet fail at it. The important thing is not to speak your mind, but to \u201csupport\u201d the OP. You can support them by disagreeing well &amp; you can \u201cmis-support\u201d  them by agreeing stupidly<\/p>\u2014 Visakan Veerasamy (@visakanv) <a href=\"https:\/\/twitter.com\/visakanv\/status\/1039420186586038273?ref_src=twsrc%5Etfw\">September 11,&nbsp;2018<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>You want to support their work: by consuming, sharing, and complimenting. But you don\u2019t want to fawn over them (everyone does this) or sound like an&nbsp;AI.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1014\" height=\"1330\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/me-identifying-obvious-ai-replies-on-linkedin.jpg\" alt=\"Me identifying obvious AI replies on LinkedIn\" class=\"wp-image-175354\" style=\"width:568px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/me-identifying-obvious-ai-replies-on-linkedin.jpg 1014w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/me-identifying-obvious-ai-replies-on-linkedin-324x425.jpg 324w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/me-identifying-obvious-ai-replies-on-linkedin-768x1007.jpg 768w\" sizes=\"auto, (max-width: 1014px) 100vw, 1014px\"><\/figure>\n\n\n\n<p>In fact, if you disagree and share your opinion intelligently but not belligerently, you will catch their attention.<\/p>\n\n\n\n<p>Building a friendship with amplifiers doesn\u2019t mean expecting them to share every article you publish. That\u2019s transactional and people can smell it from far away. It\u2019s a surefire way to lose friends.<\/p>\n\n\n\n<p>You\u2019ll want to share only your best work with them. Do that with no expectations. If your work is good, you\u2019ll find that they\u2019ll naturally share it with their audience, just like Rand Fishkin did unprompted when we published our <a href=\"https:\/\/ahrefs.com\/blog\/podcast-advertising\/\">article on podcast advertising<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Superb post on podcast advertising - the ups and downs of *real life* process from <a href=\"https:\/\/twitter.com\/itsrbek?ref_src=twsrc%5Etfw\">@itsrbek<\/a>: <a href=\"https:\/\/t.co\/6DHzboqU6X\">https:\/\/t.co\/6DHzboqU6X<\/a><\/p>\u2014 Rand Fishkin (follow @randderuiter on Threads) (@randfish) <a href=\"https:\/\/twitter.com\/randfish\/status\/1065292728689295360?ref_src=twsrc%5Etfw\">November 21,&nbsp;2018<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Buy an audience\" data-section=\"buy-an-audience\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175335-_hb4u59iacuyq\"><\/a>3. Buy an audience<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If you have enough money to solve a problem, then the problem doesn\u2019t exist.<\/p>\n\n\n\n<p>So, reaching an audience is not a issue if you have the budget. You can pay for eyeballs via Google Ads, social media ads (e.g., Facebook, X, Instagram, TikTok), or newsletter ads.<\/p>\n\n\n\n<p>If you\u2019re new to blogging, you may think this is out of your reach and you don\u2019t have any budget for paid advertising. But don\u2019t forget: No tactic is truly free. Even if you\u2019re not using money to execute, you\u2019re using time. And time <strong>is <\/strong>money.<\/p>\n\n\n\n<p>Think about it: If you could spend $100 on an ad and drive a guaranteed 1,000 clicks, would you do it? Compare that to spending 10 hours repurposing your content for LinkedIn and leaving your fate to the algorithms. Sometimes, it makes more sense to run the ad and use your valuable time to do other things for your&nbsp;blog.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/online-advertising\/\">All You Need to Know About Online Advertising (Done Simply)<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175335-_ymb134wki4hn\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>In blogging, all roads lead to Rome. And the \u201cRome\u201d in the blogging world is owning your audience.<\/p>\n\n\n\n<p>When you own your audience, you can reach them anytime. You\u2019re no longer reliant on the whims and fancies of other people or algorithms.<\/p>\n\n\n\n<p>So, even if you\u2019re borrowing or paying for an audience, make sure to funnel those efforts into building your own audience.<\/p>\n\n\n\n<p>Got questions? Ping me on <a href=\"https:\/\/linkedin.com\/in\/si-quan-ong\">LinkedIn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No matter how many listicles you browse, every tactic you see falls into one of these three categories. Imagine being able to share your content with hundreds or thousands of people with one click. That\u2019s the power of building an<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[73],"tags":[],"coauthors":[339],"class_list":["post-148167","post","type-post","status-publish","format-standard","hentry","category-content-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Promote Your Blog (There Are Only Three Ways)<\/title>\n<meta name=\"description\" content=\"Use these seven tried and tested strategies to promote your blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/how-to-promote-your-blog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Promote Your Blog (There Are Only Three Ways)\" \/>\n<meta property=\"og:description\" content=\"Every tactic falls into one of three categories.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/how-to-promote-your-blog\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-29T06:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-29T10:31:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/a-reply-from-one-of-our-subscribers.png\" \/>\n<meta name=\"author\" content=\"Si Quan Ong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Seven tried and tested strategies for promoting your blog.\" \/>\n<meta name=\"twitter:creator\" content=\"@siquanong\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/how-to-promote-your-blog\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/how-to-promote-your-blog\\\/\"},\"author\":{\"name\":\"Si Quan Ong\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e09e43a1a939a6723fb3c1ebd243f2e7\"},\"headline\":\"How to Promote Your Blog (There Are Only 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