{"id":147837,"date":"2022-10-11T01:00:00","date_gmt":"2022-10-11T06:00:00","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=147837"},"modified":"2023-08-19T13:55:35","modified_gmt":"2023-08-19T18:55:35","slug":"local-online-marketing","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/local-online-marketing\/","title":{"rendered":"10 Local Online Marketing Tips to Grow Your Business"},"content":{"rendered":"\n<div class=\"intro-txt\">Local online marketing is a set of marketing tactics that use the internet to target potential and existing customers within a business\u2019s physical location.<\/div>\n\n\n\n<p>Online marketing is a crucial aspect of promoting a local business because:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>People look for nearby products and services online.<\/li>\n\n\n\n<li>They use search engines and social media platforms to learn more about local companies.<\/li>\n\n\n\n<li>They look up specific information like opening hours or driving directions.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/1-local-keyword-search-volume.png\" alt=\"Search volume of &quot;lawyer near me&quot;\" class=\"wp-image-147863\" width=\"562\" height=\"357\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/1-local-keyword-search-volume.png 1249w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/1-local-keyword-search-volume-669x425.png 669w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/1-local-keyword-search-volume-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/1-local-keyword-search-volume-768x488.png 768w\" sizes=\"auto, (max-width: 562px) 100vw, 562px\"><figcaption class=\"wp-element-caption\">To illustrate, one of the search queries used to find a nearby lawyer gets 18K monthly&nbsp;searches in the U.S.<\/figcaption><\/figure>\n\n\n\n<p>In this article, we\u2019ll look at 10 ideas that can help you grow your local business through SEO, social media, advertising, and&nbsp;more.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Optimize your Google Business Profile\" data-section=\"optimize-your-gbp\">\n\n\n\n<h2 class=\"wp-block-heading\">1. Optimize your Google Business Profile&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If you haven\u2019t <a href=\"https:\/\/www.google.com\/business\/\">created<\/a> or <a href=\"https:\/\/support.google.com\/business\/answer\/4566671\">claimed<\/a> your Google Business Profile (GBP) yet, make sure you do. Because here\u2019s what people usually see when they look for something in their vicinity\u2014a list of GBPs \u201crecommended\u201d by Google for a given search query.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1825\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/2-gbps-at-the-top-of-serp.png\" alt=\"Google Business Profile at the top of the SERP\" class=\"wp-image-147865\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/2-gbps-at-the-top-of-serp.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/2-gbps-at-the-top-of-serp-466x425.png 466w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/2-gbps-at-the-top-of-serp-768x701.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/2-gbps-at-the-top-of-serp-1536x1402.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>In all, 84% of GBP visits come from discovery searches (<a href=\"https:\/\/www.brightlocal.com\/research\/google-my-business-insights-study\/\">source<\/a>). This means that a striking majority of your potential customers won\u2019t be looking for you. Rather, they\u2019ll be looking for businesses that offer things or services they&nbsp;need.&nbsp;<\/p>\n\n\n\n<p>So what you want here is not just a&nbsp;GBP\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/3-unoptimized-gbp.png\" alt=\"Unoptimized Google Business Profile\" class=\"wp-image-147867\" width=\"385\" height=\"596\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/3-unoptimized-gbp.png 770w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/3-unoptimized-gbp-275x425.png 275w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/3-unoptimized-gbp-768x1189.png 768w\" sizes=\"auto, (max-width: 385px) 100vw, 385px\"><figcaption class=\"wp-element-caption\">It\u2019s not hard to imagine how much this doctor is missing out on when people find this business profile.<\/figcaption><\/figure>\n\n\n\n<p>\u2026 but an optimized GBP. One that shows accurate and helpful information and clear, useful photos. It\u2019s a straightforward process that you can complete in <a href=\"https:\/\/ahrefs.com\/blog\/google-my-business\/\">30 minutes<\/a>, and it has two&nbsp;goals:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ranking higher to be more visible<\/strong> through optimizations that can impact rankings in Google Search and Google Maps&nbsp;<\/li>\n\n\n\n<li><strong>Looking more attractive <\/strong>to people searching for businesses like&nbsp;yours<\/li>\n<\/ul>\n\n\n\n<p>All optimizations can make a business look more attractive to customers, but these few are known to impact its ranking on Google.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Name of the business<\/h3>\n\n\n\n<p>Having a business name consisting of the thing or location people are searching for can impact rankings. I don\u2019t think I have encountered a study of local SEO ranking factors that doesn\u2019t mention this as one of the most important factors.&nbsp;<\/p>\n\n\n\n<p>Fortunately, this doesn\u2019t mean you have to change your business name to something like Dentist Near&nbsp;Me.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/twitter.com\/ctwtn\/status\/1484576953206145028\n<\/div><\/figure>\n\n\n\n<p>This \u201chack\u201d <a href=\"https:\/\/searchengineland.com\/near-me-searches-local-seo-optimize-or-avoid-385227\">doesn\u2019t work anymore<\/a>, at least not in Google Maps.&nbsp;<\/p>\n\n\n\n<p>Nor does it mean that having an SEO-driven name beats every other ranking factor.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1651\" height=\"1531\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/4-business-name-not-top-ranking-factor.jpg\" alt=\"Name of the business is not the top local ranking factor\" class=\"wp-image-147869\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/4-business-name-not-top-ranking-factor.jpg 1651w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/4-business-name-not-top-ranking-factor-458x425.jpg 458w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/4-business-name-not-top-ranking-factor-768x712.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/4-business-name-not-top-ranking-factor-1536x1424.jpg 1536w\" sizes=\"auto, (max-width: 1651px) 100vw, 1651px\"><figcaption class=\"wp-element-caption\">The business name consisting of the search query doesn\u2019t rank #1. Other&nbsp;ranking&nbsp;factors are at play here&nbsp;too.<\/figcaption><\/figure>\n\n\n\n<p>But this means at least two things:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You can report a competitor trying to keyword-stuff their business name on GBP, i.e., use a different name than the registered one. If you feel like doing&nbsp;so.&nbsp;<\/li>\n\n\n\n<li>If for some reason<em>, <\/em>you want to have an SEO-driven name, you probably can expect some uplift from that. I suppose this is something to consider when starting a new business. But if you want to change to an SEO-driven name, you\u2019ll actually have to change the name everywhere, meaning a full rebranding. An SEO-driven name may actually make sense if it\u2019s something that accurately describes your business and helps you stand out. For instance, a car dealership called \u201cBMW of Beverly Hills\u201d since there is more than one BMW dealership in Los Angeles. Or to have both \u201cplumbing\u201d and \u201cheating\u201d in your business name if you\u2019re a plumber specializing in&nbsp;both.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Business categories<\/h3>\n\n\n\n<p>You can help Google understand your business better by selecting up to 10 business categories. And that will most certainly impact your rankings.&nbsp;<\/p>\n\n\n\n<p>Google has thousands of categories to choose from. It seems that the reason behind it is that it wants its results to be as specific as possible. This is something to keep in mind when picking your categories.&nbsp;<\/p>\n\n\n\n<p>Moreover, <a href=\"https:\/\/www.sterlingsky.ca\/google-my-business-category-changes\/\">Google keeps adding new categories every month<\/a>, so it\u2019s a good idea to keep an eye on that and update your GBP accordingly. For example, if you\u2019re a local optician offering glasses repair, you may add that category as of August 2022.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Attributes<\/h3>\n\n\n\n<p>You can think of attributes as labels or tags that convey additional information about the business, which may help searchers find what they need. For example, curbside pickup or Wi-Fi inside.<\/p>\n\n\n\n<p>Some GBP attributes are objective (aka factual), meaning they can be controlled by the GBP manager. For example, \u201cblack owned [business].\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1229\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/5-black-owned-coffee-shop-attribute.png\" alt=\"GBP attributes example\" class=\"wp-image-147871\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/5-black-owned-coffee-shop-attribute.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/5-black-owned-coffee-shop-attribute-680x418.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/5-black-owned-coffee-shop-attribute-768x472.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/5-black-owned-coffee-shop-attribute-1536x944.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Other attributes are subjective. They are sort of earned when a certain feature of your business is often suggested by the customers. For example, \u201ccozy\u201d or \u201cgood for kids.\u201d You can only impact them indirectly by making them part of the experience.&nbsp;<\/p>\n\n\n\n<p>Just as categories, attributes are regularly updated by Google. If you want to learn more about their impact on rankings, check out this <a href=\"https:\/\/www.sterlingsky.ca\/do-google-my-business-identity-attributes-impact-ranking\/\">case study<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reviews<\/h3>\n\n\n\n<p>They greatly impact rankings <em>and <\/em>visibility. While the ones you get on your GBP will likely have the most impact on Google\u2019s services, reviews on third-party websites and even reviews published on your website also count for Google.&nbsp;<\/p>\n\n\n\n<p>Since reviews are quite a nuanced topic, I\u2019ll discuss them in a separate point&nbsp;below.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Earn and manage customer reviews\" data-section=\"earn-and-manage-customer-reviews\">\n\n\n\n<h2 class=\"wp-block-heading\">2. Earn and manage customer reviews<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Everybody relies on online reviews.&nbsp;<\/p>\n\n\n\n<p>Customers rely on them because they make choices more effortless and less risky. And even if not everybody trusts online reviews, plummeting rankings and negative comments never look&nbsp;good.<\/p>\n\n\n\n<p>Online platforms also rely on reviews. Reviews tend to be a fundamental part of ranking and recommendation algorithms so that platforms can suggest the best choices to their users. And it\u2019s true for SEO too. The number and the sentiment of a business\u2019s reviews can impact <a href=\"https:\/\/ahrefs.com\/seo\/local-seo#local-seo-ranking-factors\" data-ahr=\"https:\/\/ahrefs.com\/blog\/local-seo\/#local-seo-ranking-factors\">local rankings in Google<\/a> (although they are probably most important for Google Map Pack and Google Maps).&nbsp;<\/p>\n\n\n\n<p>But let\u2019s address the elephant in the room: Can you pay or otherwise incentivize customers to write <em>any <\/em>kind of reviews?&nbsp;<\/p>\n\n\n\n<p>Generally, it\u2019s a bad idea, and you can get prosecuted for it. Here\u2019s why:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Most countries protect consumers from fake or misleading online reviews. And an incentivized online review can be seen as such. For example, according to the Federal Trade Commission, incentivized reviews must be clearly labeled as such. What\u2019s more, they have to come from real customers and can\u2019t be influenced by the incentive (good luck proving that in court), among other things. So while a review like that may \u201cfly,\u201d you need to ask yourself if it is worth&nbsp;it.&nbsp;<\/li>\n\n\n\n<li>Most third-party websites clearly prohibit incentivizing reviews in any form. Examples: Google Business Reviews, Amazon, Tripadvisor, etc. Some, although probably not many, prohibit even just asking for reviews, like Yelp. While these platforms may not necessarily pursue legal action, banning an account is just a few clicks away for&nbsp;them.&nbsp;<\/li>\n\n\n\n<li>Having said all that, since incentivized reviews are legally allowed in some circumstances, you will find platforms like Capterra, where you can offer something in return for reviews. Then the question is one of ethics and dealing with possible negative outcomes of such reviews (<a href=\"https:\/\/blog.grade.us\/online-review-incentives-2\/\">here<\/a> are three great examples of&nbsp;those).&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.hg.org\/legal-articles\/legality-of-paying-for-online-reviews-44589\">Legality of Paying for Online Reviews - HG.org<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ftc.gov\/business-guidance\/blog\/2019\/04\/its-unwise-incentivize-positive-skewed-reviews\">It\u2019s Unwise to Incentivize Positive Skewed Reviews | Federal Trade Commission<\/a>&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<p>So here\u2019s what to do instead:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Provide a great and memorable experience <\/strong>\u2013 Some customers will leave positive reviews even without you asking. And in any case, you will have the best possible reason to ask for a review (which is perfectly fine outside of the likes of&nbsp;Yelp).&nbsp;<\/li>\n\n\n\n<li><strong>Ask for a review when you have the opportunity<\/strong> \u2013 The best opportunity is when the customer expresses their satisfaction, whether they say it personally or online. But you can also \u201ccreate\u201d that opportunity in a conversation by casually asking something that will lead to a customer sharing their experience. For example, \u201cHave you ever tried a similar product?\u201d<\/li>\n\n\n\n<li><strong>Use tools to gather and manage your reviews<\/strong> \u2013 Check if the platform where you list your business allows for sending review requests. To make your life easier, you can use a tool for both requesting and managing reviews, such as <a href=\"https:\/\/www.podium.com\/\">Podium<\/a> or <a href=\"https:\/\/birdeye.com\/\">Birdeye<\/a>.&nbsp;<\/li>\n\n\n\n<li><strong>Respond to all your comments<\/strong> \u2013 The science behind that is a) according to <a href=\"https:\/\/hbr.org\/2018\/02\/study-replying-to-customer-reviews-results-in-better-ratings\">this study<\/a>, replying to comments can help you get better ratings and fewer short, unconstructive, and negative types of feedback and b) most customers overlook negative comments with adequate responses (<a href=\"https:\/\/searchengineland.com\/9-in-10-customers-more-likely-to-overlook-a-negative-review-if-the-business-responds-adequately-yelp-says-377004\">source<\/a>). By the way, <a href=\"https:\/\/tips.ariyh.com\/p\/-43-stars-sells-more-than-49-stars\">it\u2019s all right to have some negative reviews<\/a>.&nbsp;<\/li>\n\n\n\n<li><strong>Collect the review by using the channel the customer is comfortable with<\/strong> \u2013 Example: It will look awkward if you\u2019ve been talking via Whatsapp so far, but you suddenly send an email with a review request.&nbsp;<\/li>\n\n\n\n<li><strong>Show off your positive testimonials<\/strong> \u2013 After all, they exist to be seen by other customers.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1814\" height=\"166\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/6-google-encouraging-asking-for-reviews.png\" alt=\"Google encourages to ask for reviews\" class=\"wp-image-147873\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/6-google-encouraging-asking-for-reviews.png 1814w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/6-google-encouraging-asking-for-reviews-680x62.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/6-google-encouraging-asking-for-reviews-768x70.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/6-google-encouraging-asking-for-reviews-1536x141.png 1536w\" sizes=\"auto, (max-width: 1814px) 100vw, 1814px\"><\/figure>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> You may come across advice like \u201cinclude keywords when replying to customers\u201d (fortunately, most of them probably don\u2019t work) or \u201csuggest to customers to include certain keywords in their comments\u201d (I haven\u2019t seen any evidence, but some SEOs say this works). Even if you find hard evidence for \u201coptimizations\u201d in this area, be careful because you may easily harm your business\u2019s reputation.<\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Expand service pages with solutions people look for\" data-section=\"expand-service-pages-with-solutions-people-look-for\">\n\n\n\n<h2 class=\"wp-block-heading\">3. Expand service pages with solutions people look&nbsp;for&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Setting up pages describing what you offer and where you offer it is pretty much standard practice. But you can give these pages an additional SEO boost if you use the kind of language searchers use.&nbsp;<\/p>\n\n\n\n<p>To illustrate, let\u2019s say you offer an electronics repair shop specializing in phones, consoles, and computers in the U.K. By doing keyword research in a tool like Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, we can discover how people search for these kinds of services.&nbsp;<\/p>\n\n\n\n<p>The first step is to type in the names of basic services, select the U.K. as the country, and then go to the <strong>Matching terms<\/strong> report.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1075\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/7-entering-seed-keywords.png\" alt=\"Starting keyword research with seed keywords\" class=\"wp-image-147875\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/7-entering-seed-keywords.png 1920w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/7-entering-seed-keywords-680x381.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/7-entering-seed-keywords-768x430.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/7-entering-seed-keywords-1536x860.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\"><\/figure>\n\n\n\n<p>On the results pages, we can see that people use the brand of the hardware they need fixing or the type of damage.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1707\" height=\"765\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/8-keyword-research-hardware-repair-1.png\" alt=\"Example keywords from keyword research\" class=\"wp-image-147877\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/8-keyword-research-hardware-repair-1.png 1707w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/8-keyword-research-hardware-repair-1-680x305.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/8-keyword-research-hardware-repair-1-768x344.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/8-keyword-research-hardware-repair-1-1536x688.png 1536w\" sizes=\"auto, (max-width: 1707px) 100vw, 1707px\"><\/figure>\n\n\n\n<p>An interesting example here is water damage. If your shop offers this service, it will be a good idea to mention it on your website (you can also consider expanding your services with this kind of repair).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1872\" height=\"120\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/9-keyword-research-hardware-repair-2.png\" alt=\"Potential keyword to use\" class=\"wp-image-147879\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/9-keyword-research-hardware-repair-2.png 1872w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/9-keyword-research-hardware-repair-2-680x44.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/9-keyword-research-hardware-repair-2-768x49.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/9-keyword-research-hardware-repair-2-1536x98.png 1536w\" sizes=\"auto, (max-width: 1872px) 100vw, 1872px\"><\/figure>\n\n\n\n<p>From this point, you can go even further into competitive research. By clicking on the SERP button, you can reveal other keywords this page ranks for. Just click on the caret next to the URL and then \u201cOrganic keywords.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1295\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/10-keyword-serp-overview.png\" alt=\"Clicking on the caret in the SERP overview leads to other reports\" class=\"wp-image-147880\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/10-keyword-serp-overview.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/10-keyword-serp-overview-656x425.png 656w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/10-keyword-serp-overview-768x498.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/10-keyword-serp-overview-1536x995.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>You will be directed to a report showing keywords and their SEO metrics.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1061\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/11-organic-keywords-exact-url-mode.png\" alt=\"Organic keywords report with &quot;exact URL&quot; mode\" class=\"wp-image-147882\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/11-organic-keywords-exact-url-mode.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/11-organic-keywords-exact-url-mode-680x361.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/11-organic-keywords-exact-url-mode-768x408.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/11-organic-keywords-exact-url-mode-1536x815.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>You can then change the mode to \u201cSubdomains\u201d to see keywords the entire domain ranks&nbsp;for.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1797\" height=\"655\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/12-organic-keywords-subdomains-mode.png\" alt=\"Organic keywords report with &quot;subdomains&quot; mode\" class=\"wp-image-147884\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/12-organic-keywords-subdomains-mode.png 1797w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/12-organic-keywords-subdomains-mode-680x248.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/12-organic-keywords-subdomains-mode-768x280.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/12-organic-keywords-subdomains-mode-1536x560.png 1536w\" sizes=\"auto, (max-width: 1797px) 100vw, 1797px\"><\/figure>\n\n\n\n<p>And this can lead to other interesting finds:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1559\" height=\"292\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/13-keywords-from-competitive-analysis.png\" alt=\"Keyword ideas from competitive research\" class=\"wp-image-147886\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/13-keywords-from-competitive-analysis.png 1559w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/13-keywords-from-competitive-analysis-680x127.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/13-keywords-from-competitive-analysis-768x144.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/13-keywords-from-competitive-analysis-1536x288.png 1536w\" sizes=\"auto, (max-width: 1559px) 100vw, 1559px\"><\/figure>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Recommendation<\/div><div class=\"recommendation-content\"> If you want to make sure you\u2019re looking at a keyword where people are explicitly looking for local services (according to Google, of course), look for the \u201cLocal pack\u201d feature. These keywords trigger the Google Map Pack with local businesses.\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1883\" height=\"651\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/14-local-pack-feature.png\" alt=\"Local pack feature in SERP overview\" class=\"wp-image-147887\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/14-local-pack-feature.png 1883w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/14-local-pack-feature-680x235.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/14-local-pack-feature-768x266.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/14-local-pack-feature-1536x531.png 1536w\" sizes=\"auto, (max-width: 1883px) 100vw, 1883px\"><\/figure>\n\n\n\n<p>Additionally, you may want to see if a specific service is also a GBP attribute.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1116\" height=\"1036\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/15-gbps-with-fire-damage-attribute.png\" alt=\"GBPs with fire damage cleanup attributes\" class=\"wp-image-147889\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/15-gbps-with-fire-damage-attribute.png 1116w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/15-gbps-with-fire-damage-attribute-458x425.png 458w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/15-gbps-with-fire-damage-attribute-768x713.png 768w\" sizes=\"auto, (max-width: 1116px) 100vw, 1116px\"><\/figure>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Blog with SEO in mind\" data-section=\"blog-with-seo-in-mind\">\n\n\n\n<h2 class=\"wp-block-heading\">4. Blog with SEO in&nbsp;mind<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Just like everybody else, your potential customers look for solutions to their problems online.&nbsp;<\/p>\n\n\n\n<p>Using keyword research, you can learn what those problems are and then address them with helpful blog posts. Result: free traffic from search engines.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1552\" height=\"468\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/16-overview-report-with-traffic-to-a-blog-post.png\" alt=\"Overview report showing organic traffic to a blog post\" class=\"wp-image-147891\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/16-overview-report-with-traffic-to-a-blog-post.png 1552w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/16-overview-report-with-traffic-to-a-blog-post-680x205.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/16-overview-report-with-traffic-to-a-blog-post-768x232.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/16-overview-report-with-traffic-to-a-blog-post-1536x463.png 1536w\" sizes=\"auto, (max-width: 1552px) 100vw, 1552px\"><figcaption class=\"wp-element-caption\">This guide on hiding electric wires out of sight gets 25K visits every month from search.<\/figcaption><\/figure>\n\n\n\n<p>Here are two methods for finding relevant topics with search traffic potential.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">First method \u2013 Explore related terms&nbsp;<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Create a list of things related to your service, i.e., <a href=\"https:\/\/ahrefs.com\/blog\/seed-keywords\/\">seed keywords<\/a>; for example, an electrician may come up with these terms: wall chasing, wires, wall sockets, wiring, appliance, lighting, breaker box,&nbsp;etc<\/li>\n\n\n\n<li>Plug them all at once in <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>&nbsp;<\/li>\n\n\n\n<li>Go to the <strong>Matching terms<\/strong> report and toggle \u201cQuestions\u201d<\/li>\n\n\n\n<li>Look at the results to find the most relevant questions that you can provide answers to via blog&nbsp;posts<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/17-keywords-in-question-form.png\" alt=\"Keyword examples from the Matching terms report\" class=\"wp-image-147893\" width=\"536\" height=\"534\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/17-keywords-in-question-form.png 1071w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/17-keywords-in-question-form-427x425.png 427w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/17-keywords-in-question-form-768x765.png 768w\" sizes=\"auto, (max-width: 536px) 100vw, 536px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Second method \u2013 Analyze competitors (and other content in your&nbsp;niche)<\/h3>\n\n\n\n<p>For this method, you need the URL of a website with content related to your business (likely your competitor) and an SEO tool like Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>.&nbsp;<\/p>\n\n\n\n<p>There\u2019s a report in <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> called <strong>Organic keywords,<\/strong> where you can explore keywords of any website. Along with the keywords, you will see SEO data\u2014such as volume or Keyword Difficulty (KD)\u2014that will help you <a href=\"https:\/\/ahrefs.com\/blog\/how-to-choose-keywords-for-seo\/\">choose the right keywords<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/18-competitive-keyword-research-1.png\" alt=\"Example keywords about electric services via competitive keyword research\" class=\"wp-image-147895\" width=\"667\" height=\"624\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/18-competitive-keyword-research-1.png 1333w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/18-competitive-keyword-research-1-454x425.png 454w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/18-competitive-keyword-research-1-768x718.png 768w\" sizes=\"auto, (max-width: 667px) 100vw, 667px\"><figcaption class=\"wp-element-caption\">Zinsco and Federal Electric panels were commonly installed in the U.S. in the past. Some homeowners still have them today. This electric company&nbsp;from the U.S. uses that fact to create helpful content for thousands of related searches with low Keyword Difficulty (KD).<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1581\" height=\"651\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/19-competitive-keyword-research-1.png.png\" alt=\"More keywords from competitive research\" class=\"wp-image-147897\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/19-competitive-keyword-research-1.png.png 1581w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/19-competitive-keyword-research-1.png-680x280.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/19-competitive-keyword-research-1.png-768x316.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/19-competitive-keyword-research-1.png-1536x632.png 1536w\" sizes=\"auto, (max-width: 1581px) 100vw, 1581px\"><figcaption class=\"wp-element-caption\">And here\u2019s another set of helpful content from D.O.C.<\/figcaption><\/figure>\n\n\n\n<p>If you know what kind of keywords you\u2019re looking for, you can use the provided filters.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1953\" height=\"820\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/20-competitive-keyword-research-2.png\" alt=\"Organic keywords report with applied filters\" class=\"wp-image-147899\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/20-competitive-keyword-research-2.png 1953w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/20-competitive-keyword-research-2-680x286.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/20-competitive-keyword-research-2-768x322.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/20-competitive-keyword-research-2-1536x645.png 1536w\" sizes=\"auto, (max-width: 1953px) 100vw, 1953px\"><figcaption class=\"wp-element-caption\">A search for low-difficulty keywords with at least 100 monthly searches that contain \u201cupgrade\u201d or \u201cinstall\u201d shows us 40 keywords on this&nbsp;site.<\/figcaption><\/figure>\n\n\n\n<p>You can also analyze competitors in bulk, even simultaneously comparing them to your existing content. For this, use Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-gap\">Content Gap tool<\/a> in <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1399\" height=\"961\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/21-content-gap-tool.png\" alt=\"Content Gap tool\" class=\"wp-image-147901\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/21-content-gap-tool.png 1399w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/21-content-gap-tool-619x425.png 619w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/21-content-gap-tool-768x528.png 768w\" sizes=\"auto, (max-width: 1399px) 100vw, 1399px\"><\/figure>\n\n\n\n<p>These are broad, non-local keywords, so not every visitor will come from your area. But some potentially will (or will tell others about you). Plus, you can earn links to your content and boost your&nbsp;SEO.&nbsp;<\/p>\n\n\n\n<p><strong>Recommended reading:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/how-to-write-a-blog-post\/\"><em>How to Write a Blog Post (That People Actually Want to Read) in 9 Steps<\/em><\/a>&nbsp;<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Recommendation<\/div><div class=\"recommendation-content\"> You may be wondering why give out knowledge for free. Consider this:&nbsp;\n\n\n\n<ul class=\"wp-block-list\">\n<li>People will likely remember you for the content and keep you top of mind next time they need help from a professional.&nbsp;<\/li>\n\n\n\n<li>DIY guides about complicated or even risky jobs often have an \u201copposite\u201d effect. Anyone who has ever done kitchen or bathroom remodeling by themselves knows this. You think you can do it yourself, so you Google some tutorials. You read the guide, realize you will break more stuff than fix it and, finally, decide to call a professional.&nbsp;<\/li><\/ul><\/div><\/div>&nbsp;\n\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Build citations (and keep them consistent)\" data-section=\"build-citations\">\n\n\n\n<h2 class=\"wp-block-heading\">5. Build citations (and keep them consistent)&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Citations are online mentions of your business. And let me be blunt here: You need those if you want customers to find you online. And this is because people search for businesses like yours either through search engines like Google or through niche directories and aggregators like Tripadvisor or FindLaw.&nbsp;<\/p>\n\n\n\n<p>Case in point. This is a search result from Google for \u201celectrician near me.\u201d Right below the GBPs, which we have already discussed, we see directories.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1917\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/22-serp-dominated-by-gbps-and-directories.png\" alt=\"Top results on the SERP dominated by Google Map Pack and directories\" class=\"wp-image-147903\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/22-serp-dominated-by-gbps-and-directories.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/22-serp-dominated-by-gbps-and-directories-443x425.png 443w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/22-serp-dominated-by-gbps-and-directories-768x736.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/22-serp-dominated-by-gbps-and-directories-1536x1473.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><figcaption class=\"wp-element-caption\">The \u201clandscape\u201d may slightly differ based on locations and niches. But generally, that\u2019s the kind of results your potential customers will&nbsp;see.<\/figcaption><\/figure>\n\n\n\n<p>On top of this, local citations can help you rank higher in the Google Map Pack (<a href=\"https:\/\/support.google.com\/business\/answer\/7091?hl=en#zippy=%2Cprominence\">source 1<\/a>, <a href=\"https:\/\/ahrefs.com\/seo\/local-seo#local-seo-ranking-factors\" data-ahr=\"https:\/\/ahrefs.com\/blog\/local-seo\/#local-seo-ranking-factors\">source 2<\/a>).<\/p>\n\n\n\n<p>I\u2019m sure you already know some directories in your niche suitable for your business. You can add some more&nbsp;by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Adding your business to big data aggregators<\/strong> \u2013 For example, <a href=\"https:\/\/local-listings.data-axle.com\/search\">Data Axle<\/a> in the U.S. The services distribute information to other websites, so being listed here can generate listings in multiple directories.<\/li>\n\n\n\n<li><strong>Using a citation list <\/strong>\u2013 Like this one from <a href=\"https:\/\/whitespark.ca\/top-local-citation-sources-by-country\/\">Whitespark<\/a> or this from <a href=\"https:\/\/www.brightlocal.com\/resources\/top-business-listings-for-every-industry\/\">BrightLocal<\/a>.&nbsp;<\/li>\n\n\n\n<li><strong>Looking at your competitors\u2019 citations<\/strong> \u2013 This is something you can effortlessly do with Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/link-intersect\">Link Intersect tool<\/a>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1344\" height=\"1028\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/23-link-intersect-1.png\" alt=\"Link Intersect tool\" class=\"wp-image-147905\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/23-link-intersect-1.png 1344w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/23-link-intersect-1-556x425.png 556w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/23-link-intersect-1-768x587.png 768w\" sizes=\"auto, (max-width: 1344px) 100vw, 1344px\"><figcaption class=\"wp-element-caption\">First step: insert competing domains and your domain (in the last&nbsp;field).<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1054\" height=\"604\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/24-link-intersect-2.png\" alt=\"Results from Link Intersect tool\" class=\"wp-image-147906\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/24-link-intersect-2.png 1054w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/24-link-intersect-2-680x390.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/24-link-intersect-2-768x440.png 768w\" sizes=\"auto, (max-width: 1054px) 100vw, 1054px\"><figcaption class=\"wp-element-caption\">Second step\u2014you will see websites that link to everybody else but not to you. Browse through the list and look for local listings.<\/figcaption><\/figure>\n\n\n\n<p>Two important things to remember. You should:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adhere to the guidelines when submitting your listing to directories. Otherwise, you can get banned for something that may seem OK to&nbsp;you.<\/li>\n\n\n\n<li>Keep your citations consistent and accurate.<\/li>\n<\/ul>\n\n\n\n<p>Because of the reasons above, you may want to consider a tool that will help you manage your listing, e.g., <a href=\"https:\/\/www.yext.com\/\">Yext<\/a>, <a href=\"https:\/\/uberall.com\/en-gb\">Uberall<\/a>, etc. Such tools offer additional, useful features like managing reviews, so you can consider the tools as longtime investments.&nbsp;<\/p>\n\n\n\n<p><strong>Recommended reading:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/local-citations\/\"><em>How to Build Local Citations (Complete Guide<\/em>)<\/a>&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Try localized online ads\" data-section=\"try-localized-online-ads\">\n\n\n\n<h2 class=\"wp-block-heading\">6. Try localized online ads&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>According to Facebook, this should be the first thing you do when setting up your&nbsp;ads:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/25-facebooks-ad-advice.png\" alt=\"Facebook's advice about ads\" class=\"wp-image-147908\" width=\"445\" height=\"117\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/25-facebooks-ad-advice.png 890w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/25-facebooks-ad-advice-680x179.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/25-facebooks-ad-advice-768x202.png 768w\" sizes=\"auto, (max-width: 445px) 100vw, 445px\"><\/figure>\n\n\n\n<p>Thing is, nobody really wants to see ads. People want what they came for, and ads are a distraction.&nbsp;<\/p>\n\n\n\n<p>At the same time, online ads are still an effective form of promotion. But making them work is hard because effectiveness relies on so many factors\u2014geographical relevancy being one of them. (Naturally, local businesses can leverage that.)&nbsp;<\/p>\n\n\n\n<p>Apart from the opportunity to attract local customers, ads have the advantage of&nbsp;being:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fast<\/strong> \u2013 You can set them up in minutes and have them reach your audience on the same day, oftentimes in a matter of&nbsp;hours.&nbsp;<\/li>\n\n\n\n<li><strong>Easy to set up<\/strong> \u2013 You don\u2019t need to hire an agency for&nbsp;that.&nbsp;<\/li>\n\n\n\n<li><strong>Easy to measure<\/strong> \u2013 Website visits, ad impressions, ad clicks, and costs are easy to monitor here. Local businesses can use special ad goals like phone calls and driving directions.&nbsp;<\/li>\n\n\n\n<li><strong>Performance-based<\/strong> \u2013 For example, with Google Local Services Ads, you pay only if a customer actually contacts you after seeing an&nbsp;ad.&nbsp;<\/li>\n\n\n\n<li><strong>Easy to scale<\/strong> \u2013 If you want to reach more people, you can simply invest more to reach more locations, target more keywords, or outbid competitors.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Oversimplifying things, there are two types of ad products. You can target:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prospect\u2019s action<\/strong> \u2013 These will be your search engine ads like Google or Bing search ads or services with search engines like Tripadvisor. The searcher enters a search query, and the platform shows them an ad related to that search query. Thanks to these ads, you can reach your audience exactly when they are in the market for a specific product or service. Sometimes (e.g., using Google Ads), you can add another layer of localization\u2014when the user is located in, is regularly in, or showed interest in a particular location.&nbsp;<\/li>\n\n\n\n<li><strong>Prospect\u2019s profile<\/strong> \u2013 These will be your social media ads and ads you can buy in locally focused online magazines. They will have data points that you can use for ad targeting or just the right kind of audience.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1730\" height=\"1598\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/26-top-results-reserved-for-advertisers.jpg\" alt=\"The top spots for this search query are reserved for advertisers\" class=\"wp-image-147909\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/26-top-results-reserved-for-advertisers.jpg 1730w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/26-top-results-reserved-for-advertisers-460x425.jpg 460w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/26-top-results-reserved-for-advertisers-768x709.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/26-top-results-reserved-for-advertisers-1536x1419.jpg 1536w\" sizes=\"auto, (max-width: 1730px) 100vw, 1730px\"><figcaption class=\"wp-element-caption\">The top spots for this search query are reserved for advertisers. Here, you can see two types of ads: Google Local Services ads and typical Google Ads.<\/figcaption><\/figure>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">IMPORTANT<\/div><div class=\"recommendation-content\"> There are certain limitations to geotargeting. At least on Facebook and Google. That is one reason why it\u2019s called geotargeting and not geofencing.\n\n\n\n<p>Geofencing usually refers to drawing a location fence in a small area. Well, the smallest area you can target on Meta\u2019s and Google\u2019s products is 1&nbsp;mile.&nbsp;<\/p>\n\n\n\n<p>So let\u2019s say you run a casino in Paradise and want to show what real fun looks like to the folks who have visited the venue across the street. Unfortunately for you, that casino will be in the same circle as other casinos, a couple of local churches, and Costco.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1714\" height=\"1322\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/27-minimum-geotargeting-radius-facebook.jpg\" alt=\"Geotargeting limited to a 1-mile radius on Facebook\" class=\"wp-image-147911\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/27-minimum-geotargeting-radius-facebook.jpg 1714w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/27-minimum-geotargeting-radius-facebook-551x425.jpg 551w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/27-minimum-geotargeting-radius-facebook-768x592.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/27-minimum-geotargeting-radius-facebook-1536x1185.jpg 1536w\" sizes=\"auto, (max-width: 1714px) 100vw, 1714px\"><\/figure>\n\n\n\n<\/div><\/div>\n\n\n\n<p>The web has plenty of ad options to choose from, and each deserves a dedicated guide. But according to my experience, these rules seem to be universal:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Iterate on your ads <\/strong>\u2013 Aim for a lot of small changes that you can easily introduce and measure.&nbsp;<\/li>\n\n\n\n<li><strong>Refresh your ads regularly <\/strong>\u2013 Ad fatigue affects even the best&nbsp;ads.&nbsp;<\/li>\n\n\n\n<li><strong>If none of your ads work, consider looking into your offer <\/strong>\u2013 You may find that, for example, it\u2019s too expensive or lacks a critical feature.&nbsp;<\/li>\n\n\n\n<li><strong>Start small with geotargeting<\/strong> \u2013 Say targeting by ZIP codes and not the entire city you can potentially serve. This way, you\u2019ll know where your best customers are, and you\u2019ll be able to prioritize your spending.<\/li>\n\n\n\n<li><strong>Learn from your competitors<\/strong> \u2013 See what ads they bid on, what language they use to advertise, and where they send visitors to.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Recommendation<\/div><div class=\"recommendation-content\"> Some SEO tools can help you with ads too. Look for tools that can show you paid keywords of your competitors, their search ads, and the CPC costs while you do keyword research.&nbsp;\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"837\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/28-ahrefs-ads-report.png\" alt=\"Ahrefs Ads report\" class=\"wp-image-147913\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/28-ahrefs-ads-report.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/28-ahrefs-ads-report-680x285.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/28-ahrefs-ads-report-768x322.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/28-ahrefs-ads-report-1536x643.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><figcaption class=\"wp-element-caption\">A screenshot from <strong>Ahrefs Ads<\/strong> report. The report shows Google Ads that the website is running, where the ads lead to, and the bid keyword.<\/figcaption><\/figure>\n\n\n\n<\/div><\/div>\n\n\n\n<p><strong>Recommended reading:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/ppc-marketing\/\"><em>PPC Marketing: Beginner\u2019s Guide to Pay-Per-Click Ads<\/em><\/a>&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Make sure your website is mobile-friendly and fast\" data-section=\"make-sure-your-website-is-mobile-friendly-and-fast\">\n\n\n\n<h2 class=\"wp-block-heading\">7. Make sure your website is mobile-friendly and&nbsp;fast&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>You could go all day listing reasons why your website should be optimized for mobile phone users. Basically, at least half of the people will look up your business on their mobile phones.&nbsp;<\/p>\n\n\n\n<p>If you already have a website, you can check its mobile-friendliness in minutes with a free service like <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\">Google\u2019s Mobile-Friendly Test<\/a>. It allows you to test one page per test, so you may need to run it a few times to test the most important pages on your website (such as homepage, services, locations, contact, etc.).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1542\" height=\"598\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/29-mobile-friendly-test.png\" alt=\"Google's Mobile-Friendly Test\" class=\"wp-image-147915\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/29-mobile-friendly-test.png 1542w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/29-mobile-friendly-test-680x264.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/29-mobile-friendly-test-768x298.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/29-mobile-friendly-test-1536x596.png 1536w\" sizes=\"auto, (max-width: 1542px) 100vw, 1542px\"><\/figure>\n\n\n\n<p>For checking website speed (both mobile and desktop), there is a whole other set of free services, such as the popular <a href=\"https:\/\/ahrefs.com\/blog\/pagespeed-insights\/\">PageSpeed Insights one from Google<\/a>. What\u2019s particularly useful in this test is the use of <a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals\/\">Core Web Vitals<\/a>, which are part of <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/page-experience\">Google\u2019s Page Experience signals<\/a> (a ranking factor).&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1970\" height=\"1044\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/30-page-speed-insights.png\" alt=\"Google's PageSpeed Insights\" class=\"wp-image-147916\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/30-page-speed-insights.png 1970w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/30-page-speed-insights-680x360.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/30-page-speed-insights-768x407.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/30-page-speed-insights-1536x814.png 1536w\" sizes=\"auto, (max-width: 1970px) 100vw, 1970px\"><\/figure>\n\n\n\n<p>Both tests will show you what needs to be fixed in terms of speed and design. If there\u2019s too much to be fixed, it may be better to invest a few bucks into a new website than to spend time fixing holes in the old one. A cost-effective solution here is using a service like Squarespace or Wix. There, you can set up a mobile-friendly, fast website without technical skills.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Use social media to give a taste of your service\/product\" data-section=\"use-social-media-to-give-a-taste-of-your-product-service\">\n\n\n\n<h2 class=\"wp-block-heading\">8. Use social media to give a taste of your service\/product<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>People want to know what it\u2019s like to be your customer. They tend to do a bit of online research to see whether you\u2019re the kind of business or even the kind of person they want to deal&nbsp;with.&nbsp;<\/p>\n\n\n\n<p>So don\u2019t be a stranger and make the research easier for them: show the effects of your work, show how you work, share tips, or even show that comfy chair they can sit in while waiting for the service to get&nbsp;done.&nbsp;<\/p>\n\n\n\n<p>For example, <a href=\"https:\/\/www.nickbundy.co.uk\/\">Nick Bundy<\/a> is one of the many electricians from the U.K.\u2019s Midlands. But what sets him apart from the competition is how much you can learn about the quality of his work before you hire&nbsp;him.&nbsp;<\/p>\n\n\n\n<p>He\u2019s promoting his business on YouTube and Instagram with simple videos that either show how he works or answer questions, such as how to price a house rewire.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div style=\"display: contents;\">\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-5kvv8vuyqq0\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-5kvv8vuyqq0\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/5kVV8VUYqq0?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/5kVV8VUYqq0?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n<\/div><\/figure>\n\n\n\n<p>What may look like content made for other electricians is actually a signal for potential customers that other people trust him. Moreover, he\u2019s so confident about his trade that he shows it publicly (some more \u201cinquisitive\u201d customers can read the comments too).&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"838\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/31-testimonial-mentioning-yt.png\" alt=\"Testimonial on Nick Bundy's website\" class=\"wp-image-147918\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/31-testimonial-mentioning-yt.png 960w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/31-testimonial-mentioning-yt-487x425.png 487w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/31-testimonial-mentioning-yt-768x670.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\"><\/figure>\n\n\n\n<p>And it seems that Nick is very aware of the effect that his videos have. Good for&nbsp;him:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1914\" height=\"224\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/32-electrician-recommending-his-yt-videos.png\" alt=\"Nick recommending YouTube channel, where he shows how he works\" class=\"wp-image-147919\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/32-electrician-recommending-his-yt-videos.png 1914w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/32-electrician-recommending-his-yt-videos-680x80.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/32-electrician-recommending-his-yt-videos-768x90.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/32-electrician-recommending-his-yt-videos-1536x180.png 1536w\" sizes=\"auto, (max-width: 1914px) 100vw, 1914px\"><\/figure>\n\n\n\n<p>He\u2019s also aware that his videos have \u201cwider than local\u201d reach. So he makes a note that, in any case, large jobs outside of his hometown are also welcome.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1318\" height=\"160\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/33-yt-videos-can-have-national-reach.png\" alt=\"YouTube videos have a &quot;wider than local&quot; effect\" class=\"wp-image-147920\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/33-yt-videos-can-have-national-reach.png 1318w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/33-yt-videos-can-have-national-reach-680x83.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/33-yt-videos-can-have-national-reach-768x93.png 768w\" sizes=\"auto, (max-width: 1318px) 100vw, 1318px\"><\/figure>\n\n\n\n<p>Of course, many people realize the boost that social media can give to a small local business, and they use it similarly to Nick. You can find creators like him in probably every&nbsp;niche.&nbsp;<\/p>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> By the way, Nick seems to be quite proficient with the monetization of his work\u2014something you may also want to look into if you decide to create similar content. The same videos that promote his business generate ad revenue from YT (which he talks about in <a href=\"https:\/\/www.youtube.com\/watch?v=HilR07bBF1Q\">this video<\/a>). On top of that, he utilizes sponsorships, does affiliate marketing, and even co-designed a product.<\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Get featured in relevant niche rankings and guides\" data-section=\"get-featured-in-relevant-niche-rankings-and-guides\">\n\n\n\n<h2 class=\"wp-block-heading\">9. Get featured in relevant niche rankings and guides&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Not everyone simply looks for the <code>best bar in [whatever city]<\/code>. Some people want more specific things like \u201crooftop bars,\u201d \u201carcade bars,\u201d&nbsp; \u201cjazz bars,\u201d or even \u201cweird bars.\u201d&nbsp;<\/p>\n\n\n\n<p>Like their more popular counterparts, these niche search queries often have their own rankings and guides. These could be easier to get featured in while still offering a good opportunity to attract customers.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how you can find them. You&nbsp;can:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> and type in keywords that define your business. For example, \u201cbars.\u201d Use the singular form for more results, but the plural form will usually weed out most of the branded keywords (i.e., those including the bar\u2019s&nbsp;name).<\/li>\n\n\n\n<li>Set your country and hit search.&nbsp;<\/li>\n\n\n\n<li>Go to the <strong>Matching terms<\/strong> report after the results load.<\/li>\n\n\n\n<li>Use the <strong>Include<\/strong> filter to type in words that define your location. Enter \u201cSan Francisco, SF\u201d and select \u201cAny word.\u201d Then hit \u201cShow results.\u201d<\/li>\n\n\n\n<li>Pick a keyword and click the SERP icon to see if there are any guides and rankings.&nbsp;<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1075\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/34-bars-keyword-research-1.jpg\" alt=\"Example keywords that show interest in different types of bars in San Francisco\" class=\"wp-image-147922\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/34-bars-keyword-research-1.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/34-bars-keyword-research-1-680x366.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/34-bars-keyword-research-1-768x413.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/34-bars-keyword-research-1-1536x826.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><figcaption class=\"wp-element-caption\">Example keywords that show interest in different types of bars in San Francisco.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1259\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/35-bars-keyword-research-2.png\" alt=\"Clicking on the SERP button shows top-ranking pages\" class=\"wp-image-147924\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/35-bars-keyword-research-2.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/35-bars-keyword-research-2-675x425.png 675w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/35-bars-keyword-research-2-768x484.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/35-bars-keyword-research-2-1536x967.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><figcaption class=\"wp-element-caption\">To see top-ranking pages for a given keyword, just click the SERP button.<\/figcaption><\/figure>\n\n\n\n<p>Once you find them, the last thing to do is to contact these websites and tell them why they should add your business to their&nbsp;lists.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. Build awareness (and links) with free press\" data-section=\"build-awareness-with-free-press\">\n\n\n\n<h2 class=\"wp-block-heading\">10. Build awareness (and links) with free&nbsp;press&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Even small local businesses can get free press. What matters to the press is the attention it can get by telling your story, not necessarily how big or profitable the business is.&nbsp;<\/p>\n\n\n\n<p>And every business has its own story. It can be related to how it started, the unique idea behind the business, the values it lives by, or the unique way it manufactures products.&nbsp;<\/p>\n\n\n\n<p>But you may be wondering how you can actually benefit from&nbsp;that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Press coverage makes readers aware that your business exists<\/strong> \u2013 Or reminds them about it if they have already seen it somewhere. It also creates awareness among journalists; after one story, you may be asked to do another or to provide commentary on another related story.<\/li>\n\n\n\n<li><strong>Stories are powerful message carriers<\/strong> \u2013 Not only will they help people understand what\u2019s unique about your business, but they will also make it easier to remember.&nbsp;<\/li>\n\n\n\n<li><strong>Press coverage acts like a seal of approval <\/strong>\u2013 If you\u2019re wondering whether a company is trustworthy, having seen it in local newspapers tells you that someone has screened it before you.&nbsp;<\/li>\n\n\n\n<li><strong>Last but not least, digital media is great for <\/strong><a href=\"https:\/\/ahrefs.com\/seo\/link-building\" data-ahr=\"https:\/\/ahrefs.com\/blog\/link-building\/\"><strong>link building<\/strong><\/a> \u2013 That means website visitors and an enhancement of your backlink profile, which may lead to higher rankings on the SERPs. Links from media are often sought after because of their strong link profiles.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>You can earn free press typically in one of these two&nbsp;ways.&nbsp;<\/p>\n\n\n\n<p>The first is simply pitching your story to the press. The outcome may be something like this: An interview with a local entrepreneur in a local magazine featuring the story behind creating an ethical and sustainable jewelry business.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1508\" height=\"844\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/36-local-entrepreneur-featured-in-local-magazine.png\" alt=\"Free press example from a local Midwest magazine featuring an entrepreneur from Minneapolis\" class=\"wp-image-147926\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/36-local-entrepreneur-featured-in-local-magazine.png 1508w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/36-local-entrepreneur-featured-in-local-magazine-680x381.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/36-local-entrepreneur-featured-in-local-magazine-768x430.png 768w\" sizes=\"auto, (max-width: 1508px) 100vw, 1508px\"><\/figure>\n\n\n\n<p>Of course, nothing stops you from pitching your story to multiple outlets (also national ones). Here\u2019s another example linking to Fair Anita; it shows a link from a popular local magazine, Star Tribune.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1912\" height=\"1496\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/37-backlink-report-showing-link-from-press.png\" alt=\"Another example of a high-DR link from the press\" class=\"wp-image-147928\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/37-backlink-report-showing-link-from-press.png 1912w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/37-backlink-report-showing-link-from-press-543x425.png 543w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/37-backlink-report-showing-link-from-press-768x601.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/37-backlink-report-showing-link-from-press-1536x1202.png 1536w\" sizes=\"auto, (max-width: 1912px) 100vw, 1912px\"><figcaption class=\"wp-element-caption\">You can see the strength&nbsp;of the profile by looking at the DR column. Star Tribune scores 88\/100, which is a high score. Data via Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>.<\/figcaption><\/figure>\n\n\n\n<p>The second method is providing expert commentary per a journalist\u2019s request. You can monitor relevant requests through services like <a href=\"https:\/\/www.helpareporter.com\/\">HARO<\/a>, <a href=\"https:\/\/www.sourcebottle.com\/\">SourceBottle<\/a>, or <a href=\"https:\/\/terkel.io\/\">Terkel<\/a>. If you answer well enough and quickly enough, your quote may be featured along with a link to your website.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/38-journalist-request-via-haro.png\" alt=\"An example request delivered through email by HARO\" class=\"wp-image-147930\" width=\"500\" height=\"602\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/38-journalist-request-via-haro.png 834w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/38-journalist-request-via-haro-353x425.png 353w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/38-journalist-request-via-haro-768x925.png 768w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\"><figcaption class=\"wp-element-caption\">An example request&nbsp;delivered through&nbsp;email by&nbsp;HARO.<\/figcaption><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/digital-pr\/\">Digital PR: The Beginner\u2019s Guide to Making Your Brand Unmissable<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/haro-link-building\/\">How to Build Backlinks and Get Press Using HARO [Case Study]<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts&nbsp;<\/h2>\n\n\n\n<p>Local online marketing tactics seem to be focused on the promotional aspect. So speaking in terms of the classic <a href=\"https:\/\/ahrefs.com\/blog\/implementing-the-4-ps-of-marketing\">four Ps of marketing<\/a> framework, make sure you don\u2019t neglect the other Ps\u2014 <em>product<\/em> (or service), <em>price<\/em>, and <em>place<\/em>\u2014while doing <em>promotion<\/em>. Promotion is actually the very last step in creating an effective marketing strategy.&nbsp;<\/p>\n\n\n\n<p>Got questions? Ping me <a href=\"https:\/\/twitter.com\/m_makosiewicz\">on Twitter<\/a>.&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Online marketing is a crucial aspect of promoting a local business because: In this article, we\u2019ll look at 10 ideas that can help you grow your local business through SEO, social media, advertising, and&nbsp;more. &nbsp;&nbsp; If you haven\u2019t created<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":159,"featured_media":147932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[390],"tags":[],"coauthors":[412],"class_list":["post-147837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Local Online Marketing Tips to Grow Your Business<\/title>\n<meta name=\"description\" content=\"Online marketing can&#039;t be ignored by local companies these days. Here are 10 ideas to help you grow via SEO, social media, advertising, etc.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/local-online-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Local Online Marketing Tips to Grow Your Business\" \/>\n<meta property=\"og:description\" content=\"The web offers some really good options for a local business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/local-online-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-11T06:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-19T18:55:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/fb_local_online_marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mateusz Makosiewicz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"The web offers some really good options for a local business.\" \/>\n<meta name=\"twitter:creator\" content=\"@m_makosiewicz\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/local-online-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/local-online-marketing\\\/\"},\"author\":{\"name\":\"Mateusz Makosiewicz\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/c7e64c851ecc4eabb77eaefae90a440c\"},\"headline\":\"10 Local Online Marketing Tips to Grow Your Business\",\"datePublished\":\"2022-10-11T06:00:00+00:00\",\"dateModified\":\"2023-08-19T18:55:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/local-online-marketing\\\/\"},\"wordCount\":4956,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/local-online-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/fb_local_online_marketing.png\",\"articleSection\":[\"General Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/local-online-marketing\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/local-online-marketing\\\/\",\"name\":\"10 Local Online Marketing Tips to Grow Your Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/local-online-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/local-online-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/fb_local_online_marketing.png\",\"datePublished\":\"2022-10-11T06:00:00+00:00\",\"dateModified\":\"2023-08-19T18:55:35+00:00\",\"description\":\"Online marketing can't be ignored by local companies these days. 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