{"id":147614,"date":"2022-10-06T01:00:00","date_gmt":"2022-10-06T06:00:00","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=147614"},"modified":"2024-10-04T11:16:18","modified_gmt":"2024-10-04T16:16:18","slug":"how-to-rank-higher-on-google","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/how-to-rank-higher-on-google\/","title":{"rendered":"How to Rank Higher on Google (10&nbsp;Steps)"},"content":{"rendered":"\n<div class=\"intro-txt\">Hundreds of factors could improve your Google rankings. But some are more difficult to influence than others.<\/div>\n\n\n\n<p>For that reason, if you want to rank higher, you need to be methodical. Start by working on the easy things that are within your control, then move on to more challenging things if needed.<\/p>\n\n\n\n<p>Here\u2019s the process:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"4682\" class=\"wp-image-147632\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/1-how-to-rank-higher-on-google.png\" alt=\"How to rank higher on Google\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/1-how-to-rank-higher-on-google.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/1-how-to-rank-higher-on-google-163x425.png 163w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/1-how-to-rank-higher-on-google-768x1998.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/1-how-to-rank-higher-on-google-591x1536.png 591w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/1-how-to-rank-higher-on-google-787x2048.png 787w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\"><\/figure>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Before we get started\u2026<\/div><div class=\"recommendation-content\">\n\n\n\n<p>The process in this guide works best for internal pages. If you want to rank your homepage, read <a href=\"https:\/\/ahrefs.com\/blog\/homepage-seo\/\">our guide to homepage SEO<\/a>. If you run a local business and want to rank in local search, read <a href=\"https:\/\/ahrefs.com\/seo\/local-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/local-seo\/\">our guide to local SEO<\/a>.<\/p>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Choose a keyword\" data-section=\"choose-a-keyword\">\n\n\n\n<h2 class=\"wp-block-heading\">1. Choose a keyword<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If you already know which keyword you want to rank higher for, skip this step. Otherwise, you need to find a page that could rank higher for its target keyword.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s an easy way to do&nbsp;this:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Paste your domain into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n\n\n\n<li>Go to the <strong>Organic keywords<\/strong> report<\/li>\n\n\n\n<li>Filter for rankings in positions 2\u201310<\/li>\n<\/ol>\n\n\n\n<p>You should now see all keywords you rank for on the first page of Google, but not in position #1. All you have to do is choose one.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1534\" height=\"934\" class=\"wp-image-147634\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/2-first-page-keywords.png\" alt=\"Underperforming keyword rankings on the first page of Google, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/2-first-page-keywords.png 1534w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/2-first-page-keywords-680x414.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/2-first-page-keywords-768x468.png 768w\" sizes=\"auto, (max-width: 1534px) 100vw, 1534px\"><\/figure>\n\n\n\n<p>Here\u2019s a tip: look for your main keyword targets for the corresponding page.<\/p>\n\n\n\n<p>For example, <a href=\"https:\/\/ahrefs.com\/blog\/learn-seo\/\">our guide to learning SEO<\/a> ranks in position #10 for \u201chow long does it take to learn SEO.\u201d But this isn\u2019t the primary target keyword for the page, so it\u2019s likely not the best one to try to improve rankings for.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1138\" height=\"132\" class=\"wp-image-147636\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/3-long-tail-keyword-example.png\" alt=\"Example of a long-tail keyword that probably isn't worth trying to improve rankings for\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/3-long-tail-keyword-example.png 1138w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/3-long-tail-keyword-example-680x79.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/3-long-tail-keyword-example-768x89.png 768w\" sizes=\"auto, (max-width: 1138px) 100vw, 1138px\"><\/figure>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Recommendation<\/div><div class=\"recommendation-content\"> If you don\u2019t have any first-page rankings, try to rank higher for keywords on page two or three. It\u2019s usually easier to improve rankings for pages that are already doing quite well. But if you don\u2019t have any, improving rankings on page two or three is your best&nbsp;bet.&nbsp;<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Match search intent\" data-section=\"match-search-intent\">\n\n\n\n<h2 class=\"wp-block-heading\">2. Match search intent<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Search intent is the \u201cwhy\u201d behind the query. It\u2019s why 90% of the top-ranking results for \u201cair fryer\u201d are blog posts and not sales pages. Google understands that searchers aren\u2019t ready to buy. They want to compare products.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1692\" height=\"1292\" class=\"wp-image-147637\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/4-air-fryer-search-intent.jpg\" alt=\"People searching for &quot;air fryer&quot; are looking to compare products, not buy\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/4-air-fryer-search-intent.jpg 1692w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/4-air-fryer-search-intent-557x425.jpg 557w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/4-air-fryer-search-intent-768x586.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/4-air-fryer-search-intent-1536x1173.jpg 1536w\" sizes=\"auto, (max-width: 1692px) 100vw, 1692px\"><\/figure>\n\n\n\n<p>You need to align your page with search intent to stand the best chance at ranking.<\/p>\n\n\n\n<p>We learned this the hard way when trying to rank for \u201cbacklink checker.\u201d&nbsp;<\/p>\n\n\n\n<p>Here\u2019s the page we first created:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1672\" height=\"1096\" class=\"wp-image-147639\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/5-original-backlink-checker.jpg\" alt=\"Our original backlink checker page didn't match search intent\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/5-original-backlink-checker.jpg 1672w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/5-original-backlink-checker-648x425.jpg 648w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/5-original-backlink-checker-768x503.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/5-original-backlink-checker-1536x1007.jpg 1536w\" sizes=\"auto, (max-width: 1672px) 100vw, 1672px\"><\/figure>\n\n\n\n<p>You can see that it explains how to check a site\u2019s backlinks with Ahrefs and offers searchers a free&nbsp;trial.&nbsp;<\/p>\n\n\n\n<p>This performed OK and ranked for years in positions #6\u201310\u2014but it never cracked the top&nbsp;five.<\/p>\n\n\n\n<p>In 2018, we realized this was a search intent issue. All the top-ranking pages for \u201cbacklink checker\u201d were free&nbsp;tools.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-147640\" style=\"width: 514px; height: 295px;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/6-backlink-checker-historic-serp.png\" alt=\"The top-ranking results for &quot;backlink checker&quot; in 2018 were all free tools\n\" width=\"514\" height=\"295\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/6-backlink-checker-historic-serp.png 1028w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/6-backlink-checker-historic-serp-680x390.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/6-backlink-checker-historic-serp-768x441.png 768w\" sizes=\"auto, (max-width: 514px) 100vw, 514px\"><\/figure>\n\n\n\n<p>To solve this, we added a free tool to the page. Almost overnight, the page shot to #1\u2014and it\u2019s been there ever&nbsp;since.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1604\" height=\"768\" class=\"wp-image-147642\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/7-backlink-checker-rankings.png\" alt=\"Our rankings for &quot;backlink checker&quot; over time, via Ahrefs' Rank Tracker\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/7-backlink-checker-rankings.png 1604w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/7-backlink-checker-rankings-680x326.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/7-backlink-checker-rankings-768x368.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/7-backlink-checker-rankings-1536x735.png 1536w\" sizes=\"auto, (max-width: 1604px) 100vw, 1604px\"><\/figure>\n\n\n\n<p>To see how well your page aligns with intent, check the top-ranking pages for the three&nbsp;Cs:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Content type <\/strong>\u2013 Are they mainly blog posts, product, category, landing pages, or something else?&nbsp;<\/li>\n\n\n\n<li><strong>Content format <\/strong>\u2013 Are they mainly tutorials, listicles, how-to guides, recipes, free tools, or something else?<\/li>\n\n\n\n<li><strong>Content angle <\/strong>\u2013 Is there a dominant selling point, like low prices or how easy it&nbsp;is?<\/li>\n<\/ol>\n\n\n\n<p>For example, all the top-ranking pages for \u201cpancake recipe\u201d are blog posts with recipes. And the dominant selling point is how easy they are to&nbsp;make.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1692\" height=\"1316\" class=\"wp-image-147644\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/8-pancake-recipe-search-intent.jpg\" alt=\"People searching for &quot;pancake recipe&quot; clearly want a blog post with an easy recipe\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/8-pancake-recipe-search-intent.jpg 1692w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/8-pancake-recipe-search-intent-546x425.jpg 546w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/8-pancake-recipe-search-intent-768x597.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/8-pancake-recipe-search-intent-1536x1195.jpg 1536w\" sizes=\"auto, (max-width: 1692px) 100vw, 1692px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Cover the topic in full\" data-section=\"cover-the-topic-in-full\">\n\n\n\n<h2 class=\"wp-block-heading\">3. Cover the topic in&nbsp;full<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Even if your content aligns with search intent, you may not be giving searchers everything they want. There may be subtopics they\u2019re looking for and expecting you to&nbsp;cover.<\/p>\n\n\n\n<p>For example, most top-ranking results for \u201chow to write a press release\u201d are how-to blog posts. This paints a clear picture of search intent.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1682\" height=\"654\" class=\"wp-image-147645\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/9-how-to-write-a-press-release-intent.png\" alt=\"People searching for &quot;how to write a press release&quot; clearly want a step-by-step guide\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/9-how-to-write-a-press-release-intent.png 1682w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/9-how-to-write-a-press-release-intent-680x264.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/9-how-to-write-a-press-release-intent-768x299.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/9-how-to-write-a-press-release-intent-1536x597.png 1536w\" sizes=\"auto, (max-width: 1682px) 100vw, 1682px\"><\/figure>\n\n\n\n<p>But if you look at these posts, most of them include a template or links to templates.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1670\" height=\"814\" class=\"wp-image-147646\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/10-template-intent-example.png\" alt=\"Example of a page ranking for &quot;how to write a press release&quot; with a free template\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/10-template-intent-example.png 1670w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/10-template-intent-example-680x331.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/10-template-intent-example-768x374.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/10-template-intent-example-1536x749.png 1536w\" sizes=\"auto, (max-width: 1670px) 100vw, 1670px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1878\" height=\"1052\" class=\"wp-image-147648\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/11-template-intent-example-2.jpg\" alt=\"Example of another page ranking for &quot;how to write a press release&quot; with a free template\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/11-template-intent-example-2.jpg 1878w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/11-template-intent-example-2-680x381.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/11-template-intent-example-2-768x430.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/11-template-intent-example-2-1536x860.jpg 1536w\" sizes=\"auto, (max-width: 1878px) 100vw, 1878px\"><\/figure>\n\n\n\n<p>Google likely knows that searchers value posts with templates more than those without, so you should probably include one if you want to rank higher for this keyword.<\/p>\n\n\n\n<p>Here are a couple of ways to find subtopics to include in your content:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Eyeball the top-ranking pages for commonalities <\/strong>\u2013 Pay particular attention to subheadings.&nbsp;<\/li>\n\n\n\n<li><strong>Find keywords top-ranking pages rank for that you don\u2019t <\/strong>\u2013 These often map to subtopics.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>Here\u2019s how to do the latter in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Paste your page into <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n\n\n\n<li>Go to the <strong>Content Gap<\/strong> report<\/li>\n\n\n\n<li>Paste in a few top-ranking URLs<\/li>\n<\/ol>\n\n\n\n<p>For example, here\u2019s what we get if we plug in our post about creating a <a href=\"https:\/\/ahrefs.com\/blog\/building-a-go-to-market-strategy\/\">go-to-market strategy<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1636\" height=\"828\" class=\"wp-image-147650\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/12-content-gap-keywords.png\" alt=\"Example of subtopics searchers want to see\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/12-content-gap-keywords.png 1636w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/12-content-gap-keywords-680x344.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/12-content-gap-keywords-768x389.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/12-content-gap-keywords-1536x777.png 1536w\" sizes=\"auto, (max-width: 1636px) 100vw, 1636px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Update the page\" data-section=\"update-the-page\">\n\n\n\n<h2 class=\"wp-block-heading\">4. Update the&nbsp;page<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Freshness is a query-dependent <a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">Google ranking factor<\/a>. If searchers are likely to value updated content, Google ranks fresh pages higher.&nbsp;<\/p>\n\n\n\n<p>For example, people value freshness when searching for \u201ctop google searches.\u201d They want the most popular Google searches right now, not 10 years ago. That\u2019s why rankings and traffic for our page drop when the content becomes stale and jump back up when we update the&nbsp;page.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"604\" class=\"wp-image-147652\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/13-organic-keyword-rankings-over-time.png\" alt=\"Keyword ranking fluctuations for our list of top Google searches over time\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/13-organic-keyword-rankings-over-time.png 1440w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/13-organic-keyword-rankings-over-time-680x285.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/13-organic-keyword-rankings-over-time-768x322.png 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\"><\/figure>\n\n\n\n<p>If you\u2019re unsure whether Google values freshness, check the dates on top-ranking pages.&nbsp;<\/p>\n\n\n\n<p>For example, all top-ranking results for \u201cbest headphones\u201d were updated recently. But many top-ranking results for \u201cbest parks in london\u201d haven\u2019t been updated for months or even years. This doesn\u2019t matter because it\u2019s not like new parks are built&nbsp;daily.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1682\" height=\"1114\" class=\"wp-image-147654\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/14-freshness-serp.jpg\" alt=\"The results for &quot;best headphones&quot; are all fresh\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/14-freshness-serp.jpg 1682w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/14-freshness-serp-642x425.jpg 642w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/14-freshness-serp-768x509.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/14-freshness-serp-1536x1017.jpg 1536w\" sizes=\"auto, (max-width: 1682px) 100vw, 1682px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1694\" height=\"698\" class=\"wp-image-147655\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/15-no-freshness-serp.jpg\" alt=\"The results for &quot;best parks in london&quot; aren't particularly fresh\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/15-no-freshness-serp.jpg 1694w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/15-no-freshness-serp-680x280.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/15-no-freshness-serp-768x316.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/15-no-freshness-serp-1536x633.jpg 1536w\" sizes=\"auto, (max-width: 1694px) 100vw, 1694px\"><\/figure>\n\n\n\n<p>If freshness is important for your keyword, you may rank higher by <a href=\"\/blog\/republishing-content\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/content-refresh\/\">refreshing your page<\/a>.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Improve on-page SEO\" data-section=\"improve-on-page-seo\">\n\n\n\n<h2 class=\"wp-block-heading\">5. Improve on-page SEO<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Making the purpose and relevance of your page clear to Google and searchers is the job of on-page SEO. It\u2019s the icing on the cake that highlights the work you put into matching intent and covering the topic in&nbsp;full.<\/p>\n\n\n\n<p>Here are a few simple ways to improve your on-page SEO:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use H1\u2013H6 tags to structure your content hierarchically <\/strong>\u2013 Google <a href=\"https:\/\/developers.google.com\/style\/headings\">recommends this<\/a>. Wrap your title in an H1, subheadings in H2s, sub-subheadings in H3s,&nbsp;etc.<\/li>\n\n\n\n<li><strong>Use a short, descriptive URL <\/strong>\u2013 Google <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/seo-starter-guide?hl=en&amp;visit_id=637949745298957110-1078290145&amp;rd=1#simpleurlsconveyinfo\">says<\/a> simple URLs convey content information.&nbsp;<\/li>\n\n\n\n<li><strong>Write a compelling title tag and meta description<\/strong> \u2013 This may help you get more clicks and send positive signals about your content to Google.<\/li>\n\n\n\n<li><strong>Optimize your images <\/strong>\u2013 Google <a href=\"https:\/\/developers.google.com\/search\/docs\/beginner\/seo-starter-guide?hl=en&amp;visit_id=637949745298957110-1078290145&amp;rd=1#images\">says<\/a> to use brief but descriptive filenames and alt text. It\u2019s also worth compressing images to <a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/advanced-pagespeed-guide\/\">improve page speed<\/a>\u2014which is a ranking factor.<\/li>\n\n\n\n<li><strong>Polish your copy<\/strong> \u2013 Google <a href=\"https:\/\/developers.google.com\/search\/docs\/beginner\/seo-starter-guide?hl=en&amp;visit_id=637949745298957110-1078290145&amp;rd=1#knowyourreaders\">says<\/a> users enjoy content that\u2019s well written and easy to follow. Use short paragraphs, good grammar, and <a href=\"https:\/\/ahrefs.com\/blog\/seo-copywriting\/\">proven copywriting techniques<\/a> to keep readers engaged.<\/li>\n<\/ul>\n\n\n\n<p><strong>Learn more:<\/strong> <a href=\"https:\/\/ahrefs.com\/seo\/on-page-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/on-page-seo\/\"><em>On-Page SEO: Complete Beginner\u2019s Guide<\/em><\/a><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Add internal links\" data-section=\"add-internal-links\">\n\n\n\n<h2 class=\"wp-block-heading\">6. Add internal links<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Internal links are links from one page on your website to another. They\u2019re important because they\u2019re how <a href=\"https:\/\/ahrefs.com\/blog\/google-pagerank\/\">PageRank<\/a> flows around your site. In other words, internal links boost a page\u2019s authority and tell Google it\u2019s important.<\/p>\n\n\n\n<p>Here\u2019s an easy way to find relevant internal link opportunities:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Sign up for a free <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a> account<\/li>\n\n\n\n<li>Crawl your website with <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a><\/li>\n\n\n\n<li>Go to the <strong>Internal link opportunities<\/strong> tool<\/li>\n\n\n\n<li>Set the target URL to the page you want to rank higher<\/li>\n<\/ol>\n\n\n\n<p>This tool takes all the keywords your target page ranks for in the top 100 and finds mentions of them on your site. It then suggests them as contextual internal link opportunities.<\/p>\n\n\n\n<p>For example, suppose we set our guide to <a href=\"https:\/\/ahrefs.com\/blog\/content-marketing-strategy\/\">building a content marketing strategy<\/a> as the target page. In that case, there are 13 potential internal link opportunities.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"667\" class=\"wp-image-147657\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/16-internal-link-opportunities.png\" alt=\"Searching for internal link opportunities in Ahrefs' Site Audit\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/16-internal-link-opportunities.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/16-internal-link-opportunities-680x227.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/16-internal-link-opportunities-768x256.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/16-internal-link-opportunities-1536x513.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Here\u2019s one of&nbsp;them:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1698\" height=\"208\" class=\"wp-image-147658\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/17-internal-link-opportunities-example.png\" alt=\"Example of an internal link opportunity, via Ahrefs' Site Audit\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/17-internal-link-opportunities-example.png 1698w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/17-internal-link-opportunities-example-680x83.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/17-internal-link-opportunities-example-768x94.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/17-internal-link-opportunities-example-1536x188.png 1536w\" sizes=\"auto, (max-width: 1698px) 100vw, 1698px\"><\/figure>\n\n\n\n<p>Here, it\u2019s suggesting that we internally link the phrase \u201ccontent marketing strategy\u201d in our list of <a href=\"https:\/\/ahrefs.com\/blog\/content-marketing-tools\/\">content marketing tools<\/a>.<\/p>\n\n\n\n<p>Internally linking this phrase may help our post to rank higher.&nbsp;<\/p>\n\n\n\n<p>If you don\u2019t see any results in this report, it\u2019s either because:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Your target page doesn\u2019t rank in the top 100 for any keywords.<\/li>\n\n\n\n<li>You don\u2019t mention any of the keywords it ranks for on your&nbsp;site.<\/li>\n<\/ol>\n\n\n\n<p>Either way, you can find opportunities in Google by searching for <code>site:domain.com \"[keyword]\"<\/code>.<\/p>\n\n\n\n<p>For example, there are plenty of mentions of \u201ccontent marketing strategy\u201d on our&nbsp;blog.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1390\" height=\"332\" class=\"wp-image-147660\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/18-google-internal-link-opportunities.png\" alt=\"Searching Google for internal link opportunities\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/18-google-internal-link-opportunities.png 1390w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/18-google-internal-link-opportunities-680x162.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/18-google-internal-link-opportunities-768x183.png 768w\" sizes=\"auto, (max-width: 1390px) 100vw, 1390px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Merge similar pages\" data-section=\"merge-similar-pages\">\n\n\n\n<h2 class=\"wp-block-heading\">7. Merge similar pages<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Having many similar pages about the same thing is shooting yourself in the foot. That\u2019s because backlinks get spread between pages and are a ranking factor. So you can end up with many weak pages instead of one strong enough to&nbsp;rank.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1504\" class=\"wp-image-147662\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/19-strong-pages-rank-higher.png\" alt=\"One strong page about a topic will usually rank higher than multiple weak pages about that topic\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/19-strong-pages-rank-higher.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/19-strong-pages-rank-higher-509x425.png 509w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/19-strong-pages-rank-higher-768x642.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/19-strong-pages-rank-higher-1536x1283.png 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\"><\/figure>\n\n\n\n<p>To solve this problem, redirect weaker pages about a topic to the strongest one. This consolidates backlinks and creates a page more capable of ranking.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1686\" class=\"wp-image-147664\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/20-page-consolidation-through-redirects.png\" alt=\"Redirecting and consolidating pages about the same thing gives you a strong page more capable of ranking\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/20-page-consolidation-through-redirects.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/20-page-consolidation-through-redirects-454x425.png 454w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/20-page-consolidation-through-redirects-768x719.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/20-page-consolidation-through-redirects-1536x1439.png 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\"><\/figure>\n\n\n\n<p>To find pages on your site about the keyword you want to rank higher for, search Google for <code>site:domain.com [keyword]<\/code>.<\/p>\n\n\n\n<p>For example, our site has two very similar pages about <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/meta-keywords\">meta keywords<\/a>. We have a blog post explaining meta keywords and a glossary page that does the same&nbsp;thing.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1410\" height=\"816\" class=\"wp-image-147665\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/21-keyword-cannibalization.png\" alt=\"Example of a possible keyword cannibalization issue\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/21-keyword-cannibalization.png 1410w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/21-keyword-cannibalization-680x394.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/21-keyword-cannibalization-768x444.png 768w\" sizes=\"auto, (max-width: 1410px) 100vw, 1410px\"><\/figure>\n\n\n\n<p>Redirecting one of these to the other to consolidate backlinks may help us rank higher for this keyword. It creates one stronger page from two weaker pages.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Recommendation<\/div><div class=\"recommendation-content\"> Keep search intent in mind when doing this. If your pages fulfill different intents, redirecting may not be the best idea. This tactic is best when pages are very similar.&nbsp;<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Build more backlinks\" data-section=\"build-more-backlinks\">\n\n\n\n<h2 class=\"wp-block-heading\">8. Build more backlinks<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Backlinks are one of Google\u2019s most important ranking factors. Andrey Lipattsev, a search quality senior strategist at Google, <a href=\"https:\/\/www.youtube.com\/watch?v=l8VnZCcl9J4&amp;t=1827s\">confirmed this<\/a> in&nbsp;2016.&nbsp;<\/p>\n\n\n\n<p>Unfortunately, <a href=\"https:\/\/ahrefs.com\/blog\/high-quality-backlinks\/\">building high-quality backlinks<\/a> is one of the most challenging parts of SEO. This is because it\u2019s not something you can fully control. You have to create something worthy of earning backlinks, then convince people to link to&nbsp;you.&nbsp;<\/p>\n\n\n\n<p>This is why it\u2019s the final step in our process.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s a good starting point if you\u2019re new to link building:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Paste a competing page into <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n\n\n\n<li>Go to the <strong>Backlinks<\/strong> report<\/li>\n\n\n\n<li>Look for backlinks you may be able to replicate<\/li>\n<\/ol>\n\n\n\n<p>For example, let\u2019s say we want to build links to our beginner\u2019s guide to SEO. If we search Google for competing pages with the Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/seo-toolbar\">SEO Toolbar<\/a> installed, we\u2019ll find that one has links from over 14K referring domains.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1388\" height=\"518\" class=\"wp-image-147667\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/22-seo-beginners-guide-referring-domains.png\" alt=\"Number of referring domains to Moz's beginner's guide to SEO, via Ahrefs' SEO Toolbar\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/22-seo-beginners-guide-referring-domains.png 1388w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/22-seo-beginners-guide-referring-domains-680x254.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/22-seo-beginners-guide-referring-domains-768x287.png 768w\" sizes=\"auto, (max-width: 1388px) 100vw, 1388px\"><\/figure>\n\n\n\n<p>According to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>, here\u2019s one of the pages it got a backlink from recently:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"164\" class=\"wp-image-147668\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/23-replicable-backlink.png\" alt=\"Example of a potentially replicable backlink via the Backlinks report in Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/23-replicable-backlink.png 950w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/23-replicable-backlink-680x117.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/23-replicable-backlink-768x133.png 768w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\"><\/figure>\n\n\n\n<p>Looking at the referring page, it seems the link comes from a section listing three of the best SEO guides.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1370\" height=\"1164\" class=\"wp-image-147670\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/24-beginners-guide-links.jpg\" alt=\"Example of page linking to competing beginners' guides\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/24-beginners-guide-links.jpg 1370w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/24-beginners-guide-links-500x425.jpg 500w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/24-beginners-guide-links-768x653.jpg 768w\" sizes=\"auto, (max-width: 1370px) 100vw, 1370px\"><\/figure>\n\n\n\n<p>If we reach out to the author and introduce our beginner\u2019s guide to SEO, there\u2019s a chance they may add it to their&nbsp;page.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/seo\/link-building\" data-ahr=\"https:\/\/ahrefs.com\/blog\/link-building\/\">Link Building for SEO: The Beginner\u2019s Guide<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-get-backlinks\/\">How to Get Backlinks: 15 Proven Tactics<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/link-building-strategies\/\">9 Easy Link Building Strategies<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Track rankings\" data-section=\"track-rankings\">\n\n\n\n<h2 class=\"wp-block-heading\">9. Track rankings<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Rank tracking is the only way to know if your efforts to rank higher on Google are working.&nbsp;<\/p>\n\n\n\n<p>Although you can do this for free by searching on Google, it isn\u2019t usually reliable. This is because factors like location and search history can affect where you see a page ranking. Using a rank tracking tool like Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/rank-tracker\">Rank Tracker<\/a> is much more accurate.<\/p>\n\n\n\n<p>You can track 10K keywords in this tool, but you only usually need to track the main keyword for each&nbsp;page.&nbsp;<\/p>\n\n\n\n<p>Hit the graph caret next to any keyword in <a href=\"https:\/\/ahrefs.com\/rank-tracker\">Rank Tracker<\/a> to see its ranking progress over&nbsp;time.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"974\" class=\"wp-image-147672\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/25-rank-tracking.png\" alt=\"Rank tracking in Ahrefs' Rank Tracker\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/25-rank-tracking.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/25-rank-tracking-680x331.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/25-rank-tracking-768x374.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/25-rank-tracking-1536x748.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. Repeat the process\" data-section=\"repeat-the-process\">\n\n\n\n<h2 class=\"wp-block-heading\">10. Repeat the process<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Ranking high on Google for one keyword is great, but ranking high for many keywords is even better. So once you\u2019ve followed this process for one keyword, repeat it for&nbsp;more.<\/p>\n\n\n\n<p>You\u2019ll rank higher for hundreds of keywords and get tons of organic traffic before you know&nbsp;it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>You can do many things to rank higher on Google, but it makes sense to start with the easy ones that are within your control. If those don\u2019t move the needle, invest in more challenging things like link building.<\/p>\n\n\n\n<p>Give me a shout <a href=\"https:\/\/twitter.com\/joshuachardwick?lang=en\">on Twitter<\/a> if you have any questions.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; For that reason, if you want to rank higher, you need to be methodical. Start by working on the easy things that are within your control, then move on to more challenging things if needed. Here\u2019s the process: If<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":114,"featured_media":147674,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[336],"class_list":["post-147614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Rank Higher on Google (10 Steps)<\/title>\n<meta name=\"description\" content=\"Improve your Google rankings in 10 easy steps to get more organic traffic to your website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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