{"id":147572,"date":"2022-10-04T01:00:00","date_gmt":"2022-10-04T06:00:00","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=147572"},"modified":"2026-01-09T15:33:19","modified_gmt":"2026-01-09T20:33:19","slug":"seo-kpis","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/seo-kpis\/","title":{"rendered":"14 SEO KPIs You Should And Shouldn\u2019t Track (Updated for AI&nbsp;SEO)"},"content":{"rendered":"\n<div class=\"intro-txt\">SEO KPIs (key performance indicators) are the most important SEO metrics that are closely tied to business growth. They determine the actions you take, so you should choose the KPIs wisely.<\/div>\n\n\n\n<p>In this article, we\u2019ll go through 14 common SEO KPIs\u2014including newer ones for AI search\u2014and discuss if and how you should track&nbsp;them.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Search visibility\" data-section=\"search-visibility\">\n\n\n\n<h2 class=\"wp-block-heading\">1. Search visibility<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Search visibility measures how visible your brand is in the market. Sometimes also referred to as SERP visibility, it\u2019s the SEO version of one of the most important marketing KPIs: <a href=\"https:\/\/ahrefs.com\/blog\/share-of-voice\/\">share of voice (SOV)<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Should you track it as an SEO&nbsp;KPI?<\/h3>\n\n\n\n<p>Yes. Search visibility is one of the most useful and universally applicable SEO KPIs. In fact, it\u2019s arguably the only non-conversion metric that can be closely tied to your business growth.<\/p>\n\n\n\n<p>That\u2019s because there\u2019s a <a href=\"https:\/\/ahrefs.com\/blog\/share-of-voice\/#why-sov-is-important\">strong relationship<\/a> between SOV and market share. Generally speaking, the higher your SOV, the bigger your share of the&nbsp;pie.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1055\" class=\"wp-image-147588\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/1-sov-som.png\" alt=\"Relationship between share of voice and market share\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/1-sov-som.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/1-sov-som-363x425.png 363w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/1-sov-som-768x900.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to track&nbsp;it<\/h3>\n\n\n\n<p>Paste the keywords that matter to you into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/rank-tracker\">Rank Tracker<\/a>. Note that these should be the main keywords that encompass what your target audience is searching for (don\u2019t bother with <a href=\"https:\/\/ahrefs.com\/blog\/long-tail-keywords\/\">long-tails<\/a>). Add a tag to easily filter them later&nbsp;on:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1638\" height=\"818\" class=\"wp-image-147589\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/2-sov-tracking.png\" alt=\"Adding keywords to track search visibility\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/2-sov-tracking.png 1638w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/2-sov-tracking-680x340.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/2-sov-tracking-768x384.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/2-sov-tracking-1536x767.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/2-sov-tracking-400x200.png 400w\" sizes=\"auto, (max-width: 1638px) 100vw, 1638px\"><\/figure>\n\n\n\n<p>From there, head to the Competitors Overview tab and check the Visibility column:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"730\" class=\"wp-image-147590\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/3-search-visibility.png\" alt=\"Search visibility SEO KPI in Ahrefs' Rank Tracker\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/3-search-visibility.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/3-search-visibility-680x248.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/3-search-visibility-768x280.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/3-search-visibility-1536x561.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Conversions from organic traffic\" data-section=\"conversions-from-organic-traffic\">\n\n\n\n<h2 class=\"wp-block-heading\">2. Conversions from organic traffic<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Conversions are important actions your visitors take on the website, such as checking out, signing up, or subscribing to a service. Tracking these for all your traffic sources, including organic, is something most businesses already do.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Should you track it as an SEO&nbsp;KPI?<\/h3>\n\n\n\n<p>Yes. This is arguably the only indisputable SEO KPI. Conversion tracking is the most straightforward way to tie your marketing efforts to your revenue.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to track&nbsp;it<\/h3>\n\n\n\n<p>Setting up <a href=\"https:\/\/support.google.com\/analytics\/answer\/9267568\">conversion tracking in Google Analytics 4<\/a> isn\u2019t rocket science, even though it may seem daunting at first. You don\u2019t need any coding knowledge to do it. The most important thing here is making sure that you track the right conversions.<\/p>\n\n\n\n<p>If you\u2019re running an e-commerce store, the number of conversions, their value, and your average order value make the most sense for you. You\u2019ll have to <a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/ga4\/ecommerce\">set up specific e-commerce tracking<\/a> to do&nbsp;that.<\/p>\n\n\n\n<p>If you offer subscription-based software like us, your best bet is to track leads, trial sign-ups, paid subscriptions and, eventually, even each tier of new subscriptions.<\/p>\n\n\n\n<p>Got the data collection right? In Google Analytics 4, go to <em>Reports &gt; Engagement &gt; Conversions<\/em> and filter organic traffic sessions using the \u201cEdit comparisons\u201d button:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"899\" class=\"wp-image-147592\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/4-organic-conversions.png\" alt=\"Analyzing organic traffic conversions in Google Analytics 4\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/4-organic-conversions.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/4-organic-conversions-680x382.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/4-organic-conversions-768x432.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/4-organic-conversions-1536x863.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>There\u2019s a lot to be said about the accuracy of conversion reporting and all the nuances regarding the attribution behind it. Generally speaking, you\u2019ll get the most accurate data&nbsp;if:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>You\u2019re using GA4 (you should by&nbsp;now).<\/li>\n\n\n\n<li>You use the data-driven attribution model as the default (check <em>Admin &gt; Attribution settings &gt; Reporting attribution model<\/em>).<\/li>\n\n\n\n<li>You have at least a few hundred conversions a month (to make sure that Google\u2019s black box model has enough data to do its&nbsp;magic).<\/li>\n<\/ol>\n\n\n\n<p>If you don\u2019t have that many conversions on your website yet, it\u2019s a good idea to also check your assisted conversions using different attribution models. Go to <em>Advertising &gt; Attribution &gt; Conversion paths<\/em>, select the conversion event you want to analyze, and check the impact of organic search throughout customer journeys:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1095\" class=\"wp-image-147594\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/5-conversions-paths.png\" alt=\"Analyzing conversion paths in Google Analytics 4\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/5-conversions-paths.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/5-conversions-paths-621x425.png 621w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/5-conversions-paths-768x526.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/5-conversions-paths-1536x1051.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>I recommend checking <a href=\"https:\/\/www.kaushik.net\/avinash\/multi-channel-attribution-modeling-good-bad-ugly-models\/\">this resource about attribution modeling<\/a> if you want to better understand this complex topic.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. SEO ROI\" data-section=\"seo-roi\">\n\n\n\n<h2 class=\"wp-block-heading\">3. SEO&nbsp;ROI<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>SEO ROI (return on investment) estimates the business value of all SEO activities in contrast to their cost. The formula is:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>SEO ROI = (value of organic conversions - cost of SEO investments)\/cost of SEO investments *100<\/p>\n<\/blockquote>\n\n\n\n<p>In other words, you need to divide the SEO profit by the associated SEO costs and then multiply that by 100 to get the ROI percentage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Should you track it as an SEO&nbsp;KPI?<\/h3>\n\n\n\n<p>Only if you\u2019re required to present the ROI by your client, manager, or stakeholders. It\u2019s a great SEO KPI in essence but incredibly difficult to measure properly.<\/p>\n\n\n\n<p>Arguably, the biggest challenge comes to the discrepancy between \u201cinvestment\u201d and \u201creturn\u201d periods. SEO can take a lot of time before the desired results kick in, and you can almost never say with 100% confidence that activity X brought results Y.<\/p>\n\n\n\n<p>However, we can drop the concept of looking at SEO ROI from the whole website perspective. To get as accurate as we can with this metric, we need to get more granular.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to track&nbsp;it<\/h3>\n\n\n\n<p>If possible, measure the ROI on the category, page, or even keyword level. That\u2019s because you can measure well the \u201creturn\u201d of ranking with particular pages and tell the \u201cinvestments\u201d that went into&nbsp;it.<\/p>\n\n\n\n<p>Let\u2019s say you spent $1,000 on paying a content writer who created a nice piece of content meaning to rank and drive conversions. You spent another $1,000 on a link building agency that built a few nice links. You count in $500 by default as your time and the time of your team (e.g., designers, editors) to do the rest of the work. And we\u2019re at $2,500.<\/p>\n\n\n\n<p>After a year, you check Google Analytics and see that this organic landing page drove $5,000 in conversions already. You can already claim 200% ROI on that, and it will likely keep on increasing.<\/p>\n\n\n\n<p>This is a simplified example, of course. If you\u2019re intrigued, head over to my <a href=\"https:\/\/ahrefs.com\/blog\/seo-roi\/\">guide to SEO ROI<\/a>.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. New backlinks\" data-section=\"new-backlinks\">\n\n\n\n<h2 class=\"wp-block-heading\">4. New backlinks<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Backlinks are one of the most <a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">important SEO ranking factors<\/a>.<\/p>\n\n\n\n<p>The number and quality of new backlinks pointing to your website generally reflect your SEO, content marketing, and PR efforts, so this is something most businesses pay close attention to.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Should you track it as an SEO&nbsp;KPI?<\/h3>\n\n\n\n<p>Yes, but it\u2019s only suitable as an SEO KPI if you actively build links and keep track of your <a href=\"https:\/\/ahrefs.com\/blog\/email-outreach\/\">outreach<\/a> success. That\u2019s the only way to take into account only links that are <a href=\"https:\/\/ahrefs.com\/blog\/link-building\/#good-vs-bad-links\">worth pursuing<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to track&nbsp;it<\/h3>\n\n\n\n<p>Tracking your outreach success can\u2019t get easier once you\u2019re done with link prospecting, the process of figuring out what backlinks you want to get. Just add a column, note, or comment into your link prospecting sheet that indicates you either got the link or&nbsp;not.<\/p>\n\n\n\n<p>Here\u2019s an example of what newly built link tracking looked like back when I was doing the outreach myself:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"863\" class=\"wp-image-147596\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/6-link-prospecting-sheet.jpg\" alt=\"New backlinks built tracking in Google Sheets\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/6-link-prospecting-sheet.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/6-link-prospecting-sheet-680x294.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/6-link-prospecting-sheet-768x332.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/6-link-prospecting-sheet-1536x663.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>You\u2019ll either learn that your outreach was successful by receiving a positive reply or discovering a desired backlink in the <strong>Backlinks<\/strong> report in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1036\" class=\"wp-image-147597\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/7-new-backlinks-ahrefs.jpg\" alt=\"Backlinks report in Ahrefs' Site Explorer showing newly added links in the last seven days\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/7-new-backlinks-ahrefs.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/7-new-backlinks-ahrefs-680x352.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/7-new-backlinks-ahrefs-768x398.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/7-new-backlinks-ahrefs-1536x796.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\n<figcaption class=\"wp-element-caption\">You can see new backlinks pointing to the Ahrefs blog discovered in the last seven days on pages that added the link any time after publishing.<\/figcaption>\n<\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Keyword rankings\" data-section=\"keyword-rankings\">\n\n\n\n<h2 class=\"wp-block-heading\">5. Keyword rankings<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Keyword rankings refer to a website\u2019s organic ranking positions in the search results for particular keywords.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Should you track it as an SEO&nbsp;KPI?<\/h3>\n\n\n\n<p>No. Use search visibility as a KPI instead, as it\u2019s a superior metric. But since you need <a href=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">proper keyword research<\/a> to track it properly, ad hoc keyword rankings could serve as a provisional substitute until you get&nbsp;there.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to track&nbsp;it<\/h3>\n\n\n\n<p>Simply paste a bunch of keywords important to you into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/rank-tracker\">Rank Tracker<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1754\" height=\"1178\" class=\"wp-image-147599\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/8-adding-keywords-tracking.png\" alt=\"Adding keywords to Ahrefs' Rank Tracker\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/8-adding-keywords-tracking.png 1754w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/8-adding-keywords-tracking-633x425.png 633w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/8-adding-keywords-tracking-768x516.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/8-adding-keywords-tracking-1536x1032.png 1536w\" sizes=\"auto, (max-width: 1754px) 100vw, 1754px\"><\/figure>\n\n\n\n<p>You can get regular email alerts about the progress of your tracked keywords or just check the <a href=\"https:\/\/ahrefs.com\/rank-tracker\">Rank Tracker<\/a> reports once in a&nbsp;while:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1560\" height=\"1600\" class=\"wp-image-147600\" style=\"width: 390px; height: 400px;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/9-keywords-tracking-ahrefs.png\" alt=\"List of keywords with corresponding position changes\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/9-keywords-tracking-ahrefs.png 1560w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/9-keywords-tracking-ahrefs-414x425.png 414w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/9-keywords-tracking-ahrefs-768x788.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/9-keywords-tracking-ahrefs-1498x1536.png 1498w\" sizes=\"auto, (max-width: 1560px) 100vw, 1560px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Organic traffic\" data-section=\"organic-traffic\">\n\n\n\n<h2 class=\"wp-block-heading\">6. Organic traffic<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Organic traffic represents all non-paid clicks that come from search engines.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Should you track it as an SEO&nbsp;KPI?<\/h3>\n\n\n\n<p>Not unless you\u2019re monetizing your website with display ads. It doesn\u2019t make much sense for other businesses because more traffic won\u2019t necessarily mean more revenue.&nbsp;<\/p>\n\n\n\n<p>For example, HubSpot\u2019s page about typing the \u201cshrug\u201d emoji gets an estimated 65.4K monthly organic visits. But I doubt any of those visits will translate into higher brand awareness, let alone higher sales.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"643\" class=\"wp-image-147601\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/10-shrug-emoji-page-traffic.png\" alt=\"Organic traffic stats overview for HubSpot's page\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/10-shrug-emoji-page-traffic.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/10-shrug-emoji-page-traffic-680x219.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/10-shrug-emoji-page-traffic-768x247.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/10-shrug-emoji-page-traffic-1536x494.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to track&nbsp;it<\/h3>\n\n\n\n<p>The Performance tab in <a href=\"https:\/\/ahrefs.com\/blog\/google-search-console\/\">Google Search Console (GSC)<\/a> is going to give you the most accurate view of your organic traffic over&nbsp;time:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1156\" class=\"wp-image-147602\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/11-organic-traffic-gsc.jpg\" alt=\"Organic traffic overview in Google Search Console\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/11-organic-traffic-gsc.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/11-organic-traffic-gsc-680x393.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/11-organic-traffic-gsc-768x444.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/11-organic-traffic-gsc-1536x888.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Branded vs non-branded traffic\" data-section=\"branded-vs-non-branded traffic\">\n\n\n\n<h2 class=\"wp-block-heading\">7. Branded vs non-branded traffic<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/branded-search\/\">Branded search traffic<\/a> comes from searches that include your brand name (like \u201cAhrefs pricing\u201d or \u201cNike shoes\u201d), while non-branded traffic comes from generic searches (like \u201cSEO tools\u201d or \u201crunning shoes\u201d).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Should you track it as an SEO&nbsp;KPI?<\/h3>\n\n\n\n<p>Yes, especially non-branded traffic. Non-branded traffic is a more precise indicator of your SEO success than total organic traffic because it shows how well you\u2019re capturing demand from people who aren\u2019t already familiar with your&nbsp;brand.<\/p>\n\n\n\n<p>Branded traffic growth typically reflects overall brand awareness efforts across all channels, not just SEO. It\u2019s still worth monitoring, but crediting it entirely to SEO would be misleading.<\/p>\n\n\n\n<p>Think of it this way: if someone searches for \u201cAhrefs blog,\u201d they are likely to find us anyway. But ranking for \u201chow to do keyword research\u201d means we\u2019ve earned visibility for a search where users had many options.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to track&nbsp;it<\/h3>\n\n\n\n<p>In Google Search Console, go to the Performance report, click \u201c+ Add filter,\u201d select \u201cQuery,\u201d and filter queries that contain (or don\u2019t contain) your brand name. Google has recently launched a feature that does this automatically, but not everyone will get it at the time of writing this article (<a href=\"https:\/\/developers.google.com\/search\/blog\/2025\/11\/search-console-branded-filter\">they said<\/a> it\u2019s only for the sites with sufficient \u201cvolume of queries and impressions\u201d).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\">\n<div id=\"attachment_194624\" style=\"width: 1610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-194624\" class=\"wp-image-194624 size-full\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image.png\" alt=\"Google Search Console Performance report showing branded and non-branded query filter options\" width=\"1600\" height=\"1129\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-602x425.png 602w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-768x542.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-1536x1084.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><p id=\"caption-attachment-194624\" class=\"wp-caption-text\">Source: Google<\/p><\/div>\n<\/figure>\n\n\n\n<p>You can also get this data in <a href=\"https:\/\/ahrefs.com\/site-explorer\">Ahrefs\u2019 Site Explorer<\/a>, and there\u2019s a high chance we\u2019re closing that GSC gap for you. Head to the Organic keywords report and use the \u201cBranded\/Non-branded\u201d filter to segment your keyword rankings and traffic by intent type:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-194625\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-1.png\" alt=\"Ahrefs Site Explorer Organic Keywords report with branded\/non-branded filter dropdown menu\" width=\"1600\" height=\"962\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-1-680x409.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-1-768x462.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-1-1536x924.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>You can also use the keyword filter to include\/exclude custom branded terms. First, click on the \u201cAdd filter\u201d button to bring up the filter, first.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-194626\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-2.jpg\" alt=\"Ahrefs keyword filter interface with Add filter button highlighted.\" width=\"1600\" height=\"926\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-2.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-2-680x394.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-2-768x444.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-2-1536x889.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. AI SEO KPIs\" data-section=\"ai-seo-kpis\">\n\n\n\n<h2 class=\"wp-block-heading\">8. AI SEO&nbsp;KPIs<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>AI tools like ChatGPT, Perplexity, and Google\u2019s AI Overviews now answer questions that used to send people to websites. Tracking whether you\u2019re part of those answers is a new SEO consideration.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Should you track&nbsp;it?<\/h3>\n\n\n\n<p>AI search is still a relatively small source of traffic for most websites compared to traditional search. ChatGPT, the biggest chatbot traffic driver, drove only 0.21% of traffic to the <a href=\"https:\/\/chatgpt-vs-google.com\/\">nearly 76k sites we looked at<\/a>, compared to almost 40% by Google.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-194629\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-4.jpg\" alt=\"comparing traffic sources showing Google at 40% versus ChatGPT at 0.21% for 76,000 websites\" width=\"1600\" height=\"799\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-4.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-4-680x340.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-4-768x384.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-4-1536x767.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-4-400x200.jpg 400w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Of course, those proportions might change in the near future. ChatGPT was on the rise most of&nbsp;2025.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-194632\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-5.png\" alt=\"Table showing ChatGPT traffic growth trend throughout 2025\" width=\"1600\" height=\"1064\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-5.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-5-639x425.png 639w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-5-768x511.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-5-1536x1021.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>But traffic alone doesn\u2019t tell the whole&nbsp;story.<\/p>\n\n\n\n<p>AI assistants often answer questions directly, so users don\u2019t always need to click through to a website. Sometimes the AI won\u2019t link to your brand at all. Other times, a user might be influenced by an AI\u2019s recommendation but only visit your site days or weeks later. That\u2019s why it\u2019s important to also track how often AI mentions your brand in the first place\u2014not just the clicks that follow.<\/p>\n\n\n\n<p>All in all, there are four main AI SEO metrics worth considering:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">AI mentions<\/h4>\n\n\n\n<p>This tracks how often AI tools mention your brand in their responses. A mention means the AI is \u201caware\u201d of your brand (it found your brand by crawling the web and\/or you\u2019re present in its training data) and considers it relevant enough to bring up\u2014even without linking to your&nbsp;site.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\">\n<div id=\"attachment_194630\" style=\"width: 1610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-194630\" class=\"wp-image-194630 size-full\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-4.png\" alt=\"Example of AI mention showing brand referenced in AI-generated response. Data via Ahrefs Brand Radar. \n\" width=\"1600\" height=\"908\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-4.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-4-680x386.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-4-768x436.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-4-1536x872.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><p id=\"caption-attachment-194630\" class=\"wp-caption-text\">Data via Ahrefs Brand&nbsp;Radar.<\/p><\/div>\n<\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">AI citations<\/h4>\n\n\n\n<p>This tracks how often AI tools show a link to any page on your site. Getting cited means you\u2019re being recognized as a credible source of information.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\">\n<div id=\"attachment_194634\" style=\"width: 1610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-194634\" class=\"wp-image-194634 size-full\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-6-1.jpg\" alt=\"Example of AI citation showing linked reference to website in AI response. Data via Ahrefs Brand Radar. \" width=\"1600\" height=\"905\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-6-1.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-6-1-680x385.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-6-1-768x434.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-6-1-1536x869.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><p id=\"caption-attachment-194634\" class=\"wp-caption-text\">Data via Ahrefs Brand&nbsp;Radar.<\/p><\/div>\n<\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">AI share of&nbsp;voice<\/h4>\n\n\n\n<p>Similar to traditional search visibility, this measures how often your brand appears in AI-generated responses compared to your competitors. It\u2019s the AI equivalent of the organic share of voice we discussed earlier.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">AI referral traffic<\/h4>\n\n\n\n<p>This measures actual visits to your website that come from AI platforms. Unlike citations, this shows whether AI visibility is translating into tangible traffic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to track&nbsp;it<\/h3>\n\n\n\n<p>Use a tool like <a href=\"https:\/\/ahrefs.com\/brand-radar\">Ahrefs\u2019 Brand Radar<\/a> to keep an eye on brand mentions, citations, and your overall visibility in AI tools. It lets you see how often your brand is mentioned or cited across major AI platforms, based on 217M of prompts. You can also <a href=\"https:\/\/help.ahrefs.com\/en\/articles\/13192745-how-to-set-up-custom-queries-to-track-brand-visibility-in-ai-assistants\">add your own custom prompts<\/a>, compare your AI visibility with competitors, and track how your presence changes over&nbsp;time.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\">\n<div id=\"attachment_194631\" style=\"width: 1610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-194631\" class=\"wp-image-194631 size-full\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-5.jpg\" alt=\"Ahrefs Brand Radar dashboard displaying AI mentions, citations, and share of voice metrics\" width=\"1600\" height=\"909\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-5.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-5-680x386.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-5-768x436.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-5-1536x873.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><p id=\"caption-attachment-194631\" class=\"wp-caption-text\">Brand visibility dashboard with AI share of voice score and bar charts for each analyzed brand in 6 AI indexes.<\/p><\/div>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\">\n<div id=\"attachment_194633\" style=\"width: 1610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-194633\" class=\"wp-image-194633 size-full\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-6.jpg\" alt=\"Ahrefs Brand Radar interface showing competitor comparison and AI visibility trends and brand performance in all AI SEO KPIs over time. \" width=\"1600\" height=\"1477\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-6.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-6-460x425.jpg 460w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-6-768x709.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-6-1536x1418.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><p id=\"caption-attachment-194633\" class=\"wp-caption-text\">Competitor comparison and AI visibility trends, and brand performance in all AI SEO KPIs over&nbsp;time.<\/p><\/div>\n<\/figure>\n\n\n\n<p>In Ahrefs, you\u2019ll also find an additional metric called mention impressions. This estimates how often those mentions reach users by factoring in Google search volume for each prompt. That way, you\u2019ll know which mentions matter most, and how loss\/gain of mentions impacts your&nbsp;reach.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-194627 size-full\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-2.png\" alt width=\"1600\" height=\"677\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-2.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-2-680x288.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-2-768x325.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-2-1536x650.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>For tracking actual traffic from AI platforms, try <a href=\"https:\/\/ahrefs.com\/web-analytics\">Ahrefs\u2019 Web Analytics for free here<\/a>. It shows referral traffic from ChatGPT, Perplexity, and other AI sources in your traffic reports.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"894\" class=\"wp-image-194628\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-3.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-3.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-3-680x380.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-3-768x429.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-3-1536x858.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/ai-visibility\/\">The Complete AI Visibility Guide for SEOs, Marketers, and Site Owners<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Number of indexed pages\" data-section=\"number-of-indexed-pages\">\n\n\n\n<h2 class=\"wp-block-heading\">9. Number of indexed pages<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>This tells you how many of your pages a search engine has in its&nbsp;index.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Should you track it as an SEO&nbsp;KPI?<\/h3>\n\n\n\n<p>It depends. Seeing the number of indexed pages steadily increasing as you publish new content is a solid indicator that Google doesn\u2019t have problems crawling and indexing your website. But most websites don\u2019t have this problem in the first&nbsp;place.<\/p>\n\n\n\n<p>So consider tracking this number as a technical SEO KPI only if you\u2019re likely to have trouble getting your content indexed in a timely manner. That\u2019s usually the case for large and complex websites only.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to track&nbsp;it<\/h3>\n\n\n\n<p>The best way to keep track of the number of your indexed pages is to check the <strong>Pages<\/strong> report in your GSC account. In there, select \u201cAll submitted pages\u201d filter to only show pages from your <a href=\"https:\/\/ahrefs.com\/blog\/how-to-create-a-sitemap\/\">sitemaps<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1368\" class=\"wp-image-147604\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/12-indexed-pages-submitted.png\" alt=\"Page indexing filter in Google Search Console\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/12-indexed-pages-submitted.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/12-indexed-pages-submitted-621x425.png 621w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/12-indexed-pages-submitted-768x526.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/12-indexed-pages-submitted-1536x1051.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>We\u2019re doing this because your sitemaps should only include URLs that you want to have indexed. Analyzing the number of indexed pages in this segment and relating it to \u201cNot indexed\u201d is, therefore, the best choice for this technical SEO&nbsp;KPI:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1202\" class=\"wp-image-147606\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/13-indexed-submitted-pages-report.png\" alt=\"Page indexing report for &quot;All submitted pages&quot; in Google Search Console\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/13-indexed-submitted-pages-report.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/13-indexed-submitted-pages-report-680x409.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/13-indexed-submitted-pages-report-768x462.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/13-indexed-submitted-pages-report-1536x924.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. Website Health Score\" data-section=\"website-health-score\">\n\n\n\n<h2 class=\"wp-block-heading\">10. Website Health Score<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Health Score shows the proportion of internal URLs on your website that don\u2019t have technical SEO errors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Should you track it as an SEO&nbsp;KPI?<\/h3>\n\n\n\n<p>No. It\u2019s a great proxy metric for your overall state of technical SEO, and that\u2019s it. You always need to get more context for any valuable insights. Here\u2019s an example why:<\/p>\n\n\n\n<p>404 <a href=\"https:\/\/ahrefs.com\/blog\/http-status-codes\/\">HTTP status code<\/a> is one of those technical SEO issues that will trigger an error in any crawler. Showing that a resource wasn\u2019t found is usually bad for both visitors and search engines. But there\u2019s a huge difference between having a 404 on a well-converting page with high organic traffic and one that\u2019s not very important.<\/p>\n\n\n\n<p>In essence, some technical SEO errors are much more serious than others, but Health Score doesn\u2019t make a difference there.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to track&nbsp;it<\/h3>\n\n\n\n<p>Most SEO crawlers provide Health Score or some alternative metric with different names.<\/p>\n\n\n\n<p>In the case of Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>, you need to set up a project, start the first crawl, and then check the Health Score in the crawl overview:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"865\" class=\"wp-image-147607\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/14-health-score.jpg\" alt=\"Website Health Score in Ahrefs' Site Audit\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/14-health-score.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/14-health-score-680x294.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/14-health-score-768x332.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/14-health-score-1536x665.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"11. Domain Rating\" data-section=\"domain-rating\">\n\n\n\n<h2 class=\"wp-block-heading\">11. Domain Rating&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/domain-rating\/\">Domain Rating (DR)<\/a> is an Ahrefs metric that shows the relative strength of a website\u2019s backlink profile.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Should you track it as an SEO&nbsp;KPI?<\/h3>\n\n\n\n<p>No. You can use it to gauge a website\u2019s backlink profile strength, but a deeper analysis is always needed to assess it properly. DR is just another useful proxy metric SEOs like to work&nbsp;with.<\/p>\n\n\n\n<p>If you\u2019re looking for a backlinks KPI, scroll back to \u201cnew backlinks.\u201d That\u2019s a much better choice where we can take into account all the important backlink variables.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to track&nbsp;it<\/h3>\n\n\n\n<p>Look up any domain in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>, and you\u2019ll see DR as the first metric in the overview box:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"880\" class=\"wp-image-147608\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/15-domain-rating.png\" alt=\"Domain Rating as a part of the Overview report in Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/15-domain-rating.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/15-domain-rating-680x299.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/15-domain-rating-768x338.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/15-domain-rating-1536x676.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"12. Click-through rate\" data-section=\"click-through-rate\">\n\n\n\n<h2 class=\"wp-block-heading\">12. Click-through rate<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Click-through rate (CTR) shows the proportion of SERP impressions that translated into clicks. CTR represents how effective your search engine listing is in attracting people to visit your webpage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Should you track it as an SEO&nbsp;KPI?<\/h3>\n\n\n\n<p>No. Driving more search traffic by having more engaging SERP listings doesn\u2019t necessarily translate into more sales. Clickbait could do quite the opposite. And yes, Google is far from perfect and still ranks clickbait pages for certain keywords.<\/p>\n\n\n\n<p>Another reason why you shouldn\u2019t obsess over CTR is that many things outside your control can affect that. SERPs are an ever-changing environment.<\/p>\n\n\n\n<p>And last but not least, CTR is useless on an aggregate level of your whole website. It only makes sense to <a href=\"https:\/\/ahrefs.com\/blog\/how-to-improve-ctr\/\">track and optimize CTR<\/a> as a page-level metric because that\u2019s the scope you optimize for.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to track&nbsp;it<\/h3>\n\n\n\n<p>Open up your <strong>Performance<\/strong> report in GSC, switch to the Pages tab, and check the CTRs of your specific pages:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"665\" class=\"wp-image-147610\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/16-ctr-gsc.png\" alt=\"Tracking CTR on a page level in Google Search Console\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/16-ctr-gsc.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/16-ctr-gsc-680x226.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/16-ctr-gsc-768x255.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/16-ctr-gsc-1536x511.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"13. Core Web Vitals\" data-section=\"core-web-vitals\">\n\n\n\n<h2 class=\"wp-block-heading\">13. Core Web Vitals<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals\/\">Core Web Vitals (CWV)<\/a> are a set of three technical SEO metrics related to your website speed and user experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Should you track it as an SEO&nbsp;KPI?<\/h3>\n\n\n\n<p>No. Google has been using <a href=\"https:\/\/developers.google.com\/search\/blog\/2020\/05\/evaluating-page-experience\">CWV as a minor ranking factor<\/a> since June 2021. As the word \u201cminor\u201d implies, you can\u2019t expect any significant ranking boost even if you have perfect CWV scores across your whole website.<\/p>\n\n\n\n<p>Focus on CWV has its place in SEO, but it\u2019s been a bit overhyped. If any or all of those three CWV metrics are very bad, it\u2019s likely a good idea to try and fix them. But they don\u2019t even remotely qualify as an SEO&nbsp;KPI.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to track&nbsp;it<\/h3>\n\n\n\n<p>There are many ways to track CWV, but the most straightforward is to check your GSC account under the <strong>Core web vitals<\/strong> report:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1206\" class=\"wp-image-147611\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/17-cwv-gsc.png\" alt=\"Core web vitals report in Google Search Console\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/17-cwv-gsc.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/17-cwv-gsc-680x410.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/17-cwv-gsc-768x463.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/17-cwv-gsc-1536x927.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>You can also conveniently track Core Web Vitals in Ahrefs\u2019 Site Audit. The tool shows both CrUX data (real user metrics from Chrome users) and Lighthouse scores (lab data), giving you a complete picture of your performance metrics in one&nbsp;place:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-194635 size-full\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-6.png\" alt=\"Ahrefs Site Audit Core Web Vitals dashboard displaying CrUX and Lighthouse scores.\" width=\"1600\" height=\"789\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-6.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-6-680x335.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-6-768x379.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/image-6-1536x757.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"14. Engagement metrics\" data-section=\"engagement-metrics\">\n\n\n\n<h2 class=\"wp-block-heading\">14. Engagement metrics<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Engagement metrics give you an idea of how engaged visitors are with your website. Most people know them from Google Analytics, and they include metrics such as Bounce Rate, Engagement Rate, Time on Page, or Avg. Session Duration.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Should you track it as an SEO&nbsp;KPI?<\/h3>\n\n\n\n<p>No. These metrics usually don\u2019t even reflect on your SEO growth, let alone business growth. But many marketers are obsessed with them for some reason.<\/p>\n\n\n\n<p>In short, here are three reasons why these should only be used as secondary SEO metrics at&nbsp;best:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>They\u2019re easily skewed by inherently flawed tracking in analytics software and mistakes in tracking setups.<\/li>\n\n\n\n<li>The methodology of calculating some of those metrics is rather bad.<\/li>\n\n\n\n<li>They become somewhat useful only after you segment them on a page level for a specific traffic source.<\/li>\n<\/ol>\n\n\n\n<p>If you\u2019re interested in learning more, I dive deeper into all these reasons in our <a href=\"https:\/\/ahrefs.com\/blog\/bounce-rate\/\">guide to interpreting and improving Bounce Rate<\/a>, one of the most commonly used and known engagement metrics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to track&nbsp;it<\/h3>\n\n\n\n<p>Most of your reports in Google Analytics will show these engagement metrics by default. As I mentioned earlier, if you plan to analyze them, it\u2019s best to filter your report to show specific pages for one traffic source:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1134\" class=\"wp-image-147612\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/18-ga4-engagement-metrics.png\" alt=\"Engagement metrics in Google Analytics 4 report\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/18-ga4-engagement-metrics.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/18-ga4-engagement-metrics-680x386.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/18-ga4-engagement-metrics-768x436.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/18-ga4-engagement-metrics-1536x871.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>You can also use <a href=\"https:\/\/ahrefs.com\/web-analytics\">Ahrefs\u2019 Web Analytics<\/a> to track how people engage with your website. It gives you detailed insights into visitor behavior, like how long they stay on your pages, how many pages they view per visit, and your bounce rate.&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-194639\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/2026-01-08_16-40-46.png\" alt=\"Ahrefs Web Analytics dashboard showing engagement metrics including session duration, views per visit, and bounce rate\" width=\"2584\" height=\"1180\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/2026-01-08_16-40-46.png 2584w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/2026-01-08_16-40-46-680x311.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/2026-01-08_16-40-46-768x351.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/2026-01-08_16-40-46-1536x701.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/2026-01-08_16-40-46-2048x935.png 2048w\" sizes=\"auto, (max-width: 2584px) 100vw, 2584px\"><\/p>\n\n\n\n<p>You can even track events and set up conversion funnels\u2014all within the same platform you already use for SEO, but with a simpler, more privacy-friendly setup.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-194640\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/2026-01-09_11-47-37.jpg\" alt=\"Ahrefs Web Analytics funnel and event tracking interface\" width=\"2308\" height=\"1590\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/2026-01-09_11-47-37.jpg 2308w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/2026-01-09_11-47-37-617x425.jpg 617w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/2026-01-09_11-47-37-768x529.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/2026-01-09_11-47-37-1536x1058.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/2026-01-09_11-47-37-2048x1411.jpg 2048w\" sizes=\"auto, (max-width: 2308px) 100vw, 2308px\"><\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>It may have surprised you that only the first two SEO KPIs in this list got an absolute yes from me. Well, choosing the right objectives and respective KPIs is the main part of <a href=\"https:\/\/ahrefs.com\/blog\/marketing-strategy\/\">creating a great marketing strategy<\/a>. And with all things strategy, it\u2019s more about choosing what not to do. In this case, which SEO metrics not to pay too much attention to.<\/p>\n\n\n\n<p>There are uses for all the listed metrics, though. It\u2019s generally a good idea to keep track of them all. Some of them nicely correlate with your chosen KPIs and can even be a better choice for assessing your day-to-day SEO work. Just think twice before giving a certain metric too much importance.<\/p>\n\n\n\n<p>Last but not least, tracking the right KPIs isn\u2019t a panacea for your SEO. You need to learn how to analyze and interpret them to make the most informed decision. Critical thinking, knowledge of your data, and tracking platforms and basic statistics belong to the desired skill set&nbsp;here.<\/p>\n\n\n\n<p>Got any questions? Ping me <a href=\"https:\/\/twitter.com\/michalpecanek\">on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this article, we\u2019ll go through 14 common SEO KPIs\u2014including newer ones for AI search\u2014and discuss if and how you should track&nbsp;them. Search visibility measures how visible your brand is in the market. Sometimes also referred to as SERP visibility,<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":149,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[469,335],"tags":[],"coauthors":[375,412],"class_list":["post-147572","post","type-post","status-publish","format-standard","hentry","category-ai-search","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>14 SEO KPIs You Should And Shouldn&#039;t Track (Updated for AI SEO)<\/title>\n<meta name=\"description\" content=\"SEO KPIs are the metrics that connect your SEO efforts to business growth. Updated with new AI visibility metrics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/seo-kpis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"14 SEO KPIs You Should And Shouldn&#039;t Track (Updated for AI SEO)\" \/>\n<meta property=\"og:description\" content=\"Find out which SEO KPIs are the best for you.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/seo-kpis\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-04T06:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-09T20:33:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/1-sov-som.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"1055\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michal Pec\u00e1nek, Mateusz Makosiewicz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Find out which SEO KPIs are the best for you.\" \/>\n<meta name=\"twitter:creator\" content=\"@michalpecanek\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ahrefs.com\/blog\/seo-kpis\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/seo-kpis\/\"},\"author\":{\"name\":\"Michal Pec\u00e1nek\",\"@id\":\"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/b66ba944c48e71d0abac1af2f11265ec\"},\"headline\":\"14 SEO KPIs You Should And Shouldn\u2019t Track (Updated for AI&nbsp;SEO)\",\"datePublished\":\"2022-10-04T06:00:00+00:00\",\"dateModified\":\"2026-01-09T20:33:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/seo-kpis\/\"},\"wordCount\":3628,\"publisher\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/seo-kpis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/1-sov-som.png\",\"articleSection\":[\"AI Search\",\"General SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ahrefs.com\/blog\/seo-kpis\/\",\"url\":\"https:\/\/ahrefs.com\/blog\/seo-kpis\/\",\"name\":\"14 SEO KPIs You Should And Shouldn't Track (Updated for AI SEO)\",\"isPartOf\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/seo-kpis\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/seo-kpis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/1-sov-som.png\",\"datePublished\":\"2022-10-04T06:00:00+00:00\",\"dateModified\":\"2026-01-09T20:33:19+00:00\",\"description\":\"SEO KPIs are the metrics that connect your SEO efforts to business growth. 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