{"id":147325,"date":"2022-09-26T01:00:00","date_gmt":"2022-09-26T06:00:00","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=147325"},"modified":"2022-11-29T09:32:28","modified_gmt":"2022-11-29T14:32:28","slug":"listicle-outreach","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/listicle-outreach\/","title":{"rendered":"Listicle Outreach: How Hunter Built 96 Links in 3 Months (Case&nbsp;Study)"},"content":{"rendered":"\n<div class=\"intro-txt\">Every business wants to be featured in top industry listicles. This gets you more backlinks and visibility from websites that rank well for keywords like \u201cbest X tools\u201d or \u201ctop products for&nbsp;X.\u201d<\/div>\n\n\n\n<p>The problem is that listicle outreach is quite complicated. You need to identify the right listicles, as well as the right prospects to pitch your business to. Your cold email should provide value and be persuasive. Also, the success of your outreach depends a lot on the negotiation tactics you&nbsp;use.<\/p>\n\n\n\n<p>When I worked for <a href=\"https:\/\/hunter.io\/\">Hunter<\/a>, listicle outreach was the link building tactic that brought us the best results. For example, in our last campaign, we achieved these results in less than three months with only one person involved in the process:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>96 new links from 54 domains<\/li><li>33 new mentions in product listicles<\/li><li>17 upgraded positions in other listicles<\/li><\/ul>\n\n\n\n<p>In this guide, I\u2019ll explain how to use this technique to get dozens of links and mentions for your website in no time. I\u2019ll also share some tips on improving your chances of success.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Step 1. Find relevant listicles\" data-section=\"find-relevant-listicles\">\n\n\n\n<h2 class=\"wp-block-heading\">Step 1. Find relevant listicles<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>The first step in the listicle outreach process is to define your targets.<\/p>\n\n\n\n<p>There are three key types of listicles that work well for this tactic. You can pick the one that works the best for you or target many categories at the same time (there are no strict rules):<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Best options <\/strong>\u2013<strong> <\/strong>Lists of products, services, or businesses united by a single topic. It can be <a href=\"https:\/\/ahrefs.com\/blog\/free-seo-tools\/\">a list of best SEO tools<\/a>, top software for recruiters, etc.<\/li><li><strong>Alternative options <\/strong>\u2013 Lists of comparisons focused on a specific industry, topic, or problem. Aura\u2019s <a href=\"https:\/\/www.aura.com\/learn\/lifelock-competitors-alternatives\">listicle on top LifeLock competitors<\/a> is a great example.<\/li><li><strong>Guides that include lists <\/strong>\u2013<strong> <\/strong>People often include lists in guides. For example, <a href=\"https:\/\/ahrefs.com\/blog\/find-email-address\/\">Ahrefs\u2019 guide to finding email addresses<\/a> includes tips on email lookup. One of the tips is to use email lookup services and the author, Nick Churick, shares a list of the best tools he tested.<\/li><\/ol>\n\n\n\n<p>Once you\u2019ve chosen a category (or many), brainstorm keywords and topics you can use to find listicles where your product or service will fit. Then combine them with so-called modifiers (the words commonly used in listicles).<\/p>\n\n\n\n<p>I noticed these modifiers are present in the titles of most listicles: best, top, review, list, tools, free.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1210\" height=\"284\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/1-search-modifiers.png\" alt=\"Examples of search modifiers for finding listicles\n\" class=\"wp-image-147334\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/1-search-modifiers.png 1210w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/1-search-modifiers-680x160.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/1-search-modifiers-768x180.png 768w\" sizes=\"auto, (max-width: 1210px) 100vw, 1210px\"><\/figure>\n\n\n\n<p>Here are a few examples of queries that could&nbsp;work:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Best options listicles: <\/strong>best email finder, best seo tools, top restaurants in new york,&nbsp;etc.<\/li><li><strong>Alternative options listicles: <\/strong>best hunter alternatives, best ahrefs alternatives, etc.<\/li><\/ul>\n\n\n\n<p>Next, search for these terms in Google and use Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/ru\/seo-toolbar\">SEO Toolbar<\/a> to export the results. Repeat the process for the other keywords from your list and then merge all CSVs into&nbsp;one.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"587\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/2-export-serps.jpg\" alt=\"How to export SERPs with Ahrefs' SEO Toolbar\n\" class=\"wp-image-147335\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/2-export-serps.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/2-export-serps-680x200.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/2-export-serps-768x226.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/2-export-serps-1536x451.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>If you like, you can speed this process up using Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>. Just enter your keywords, hit \u201cExport,\u201d and choose the option to \u201cInclude SERPs.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/3-export-serps-ahrefs-keywords-explorer.png\" alt=\"Exporting SERPs in Ahrefs' Keywords Explorer\n\" class=\"wp-image-147337\" width=\"557\" height=\"395\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/3-export-serps-ahrefs-keywords-explorer.png 929w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/3-export-serps-ahrefs-keywords-explorer-600x425.png 600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/3-export-serps-ahrefs-keywords-explorer-768x544.png 768w\" sizes=\"auto, (max-width: 557px) 100vw, 557px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Step 2. Clean and segment prospects\" data-section=\"clean-segment-prospects\">\n\n\n\n<h2 class=\"wp-block-heading\">Step 2. Clean and segment prospects<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>At this stage, you may have hundreds or even thousands of pages in your main CSV. So you need to clean the list so you can focus on pitching to the most relevant and valuable listicles.<\/p>\n\n\n\n<p>You can start with basic cleaning: remove duplicates in bulk and delete all the websites with low DR. In mine, I always remove all the websites with DR 30 and&nbsp;lower.&nbsp;<\/p>\n\n\n\n<p>As the export files from Ahrefs include this data, it\u2019s easy enough to do in Excel or Google Sheets.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/4-clean-prospects.png\" alt=\"Filtering for DR 30+ prospects in Google Sheets\n\" class=\"wp-image-147339\" width=\"559\" height=\"383\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/4-clean-prospects.png 1118w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/4-clean-prospects-620x425.png 620w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/4-clean-prospects-768x526.png 768w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\"><\/figure>\n\n\n\n<p>After that, manually check what\u2019s left: remove pages that are not listicles and also remove listicles that don\u2019t fit your requirements. Optionally, you can delete listicles with low traffic (again, the exports from Ahrefs include this&nbsp;data).<\/p>\n\n\n\n<p>Once you clean the list, it\u2019s time to do segmentation. I suggest adding the following tags to your CSV to segment prospects:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Listicles where your product or service isn\u2019t mentioned.<\/li><li>Your business is mentioned, but without a&nbsp;link.<\/li><li>You\u2019ve got a mention, but it\u2019s below your competitors.<\/li><\/ul>\n\n\n\n<p>Here\u2019s what my file looks like after the segmentation:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1868\" height=\"542\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/5-segmented-prospects.png\" alt=\"Example of segmented prospects\n\" class=\"wp-image-147341\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/5-segmented-prospects.png 1868w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/5-segmented-prospects-680x197.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/5-segmented-prospects-768x223.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/5-segmented-prospects-1536x446.png 1536w\" sizes=\"auto, (max-width: 1868px) 100vw, 1868px\"><\/figure>\n\n\n\n<div class=\"editor-note\"><div class=\"editor-title\">Editor\u2019s Note<\/div><div class=\"editor-content\">\n\n\n\n<p>If you want to speed up and automate this process, consider segmenting during the prospecting stage with <a href=\"https:\/\/ahrefs.com\/blog\/google-advanced-search-operators\/\">Google search operators<\/a>.&nbsp;<\/p>\n\n\n\n<p>For example, adding \u201cproduct name\u201d to your search will find listicles that mention your product already. And adding -\u201cproduct name\u201d will find those that don\u2019t mention your product.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1406\" height=\"376\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/6-search-excluding-mentions.png\" alt=\"Searching for listicles that don't mention Hunter\n\" class=\"wp-image-147343\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/6-search-excluding-mentions.png 1406w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/6-search-excluding-mentions-680x182.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/6-search-excluding-mentions-768x205.png 768w\" sizes=\"auto, (max-width: 1406px) 100vw, 1406px\"><\/figure>\n\n\n\n<\/div><div class=\"editor-info clearfix\"><div class=\"editor-photo\"><img decoding=\"async\" alt=\"Joshua Hardwick\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/09\/me.jpg\"><\/div><div class=\"extra-box\"><div class=\"editor\">Joshua Hardwick<\/div><div class=\"editor-job\">Head of Content<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Step 3. Find contact information\" data-section=\"find-contact-info\">\n\n\n\n<h2 class=\"wp-block-heading\">Step 3. Find contact information<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Now it\u2019s time to find the decision-makers behind the URLs you collected. It\u2019s essential to dedicate enough time to this part of the process since the success of the campaign depends on the people you contact. The formula \u201ccontact the right people, with the right offer, at the right time\u201d still works. And \u201cpeople\u201d play a significant role&nbsp;here.<\/p>\n\n\n\n<p>After sending hundreds of listicle outreach emails, I noticed I got the best response rates from blog editors and content managers. Often, these were the writers who created a specific listicle. So make these positions your key target.<\/p>\n\n\n\n<p>To start, find the full names of your prospects on LinkedIn and add them to your document.<\/p>\n\n\n\n<p>For example, if I were reaching out to Ahrefs, I\u2019d probably reach out to its head of content, Joshua Hardwick.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/7-linkedin-names.jpg\" alt=\"Searching for prospect's name on LinkedIn\n\" class=\"wp-image-147345\" width=\"471\" height=\"319\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/7-linkedin-names.jpg 942w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/7-linkedin-names-628x425.jpg 628w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/7-linkedin-names-768x520.jpg 768w\" sizes=\"auto, (max-width: 471px) 100vw, 471px\"><\/figure>\n\n\n\n<p>After this, if you use Google Sheets, you can use <a href=\"https:\/\/hunter.io\/sheets\">Hunter for Google Sheets<\/a> to automate the email lookup process. All you have to do is feed it the columns with the first and last names, domains, and company names of your prospects, and it\u2019ll do the&nbsp;rest.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1010\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/8-hunter-email-finder.png\" alt=\"Using Hunter's Google Sheets add-on to find email addresses\n\" class=\"wp-image-147347\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/8-hunter-email-finder.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/8-hunter-email-finder-680x344.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/8-hunter-email-finder-768x388.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/8-hunter-email-finder-1536x776.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>If you don\u2019t use Google Sheets, you can use <a href=\"https:\/\/hunter.io\/email-finder\">Bulk Email Finder<\/a> for email lookup. You\u2019ll need to upload a CSV into the app, and then you\u2019ll be able to export the result.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Recommendation<\/div><div class=\"recommendation-content\"> To simplify the process and find the email addresses of only the authors of the listicles, you can use <a href=\"https:\/\/hunter.io\/author-finder\">Author Finder<\/a> in the same add-on or in the app. All you need to find the email address of the listicle author is the URL of the listicle.&nbsp;<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Step 4. Prepare the email copy\" data-section=\"prepare-emails\">\n\n\n\n<h2 class=\"wp-block-heading\">Step 4. Prepare the email&nbsp;copy<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Let me guess: You want a mention in the listicle, more visibility from your prospect\u2019s audience and, on top of that, a backlink.<\/p>\n\n\n\n<p>Remember, asking for a lot without giving anything in return decreases your chances of getting anything.<\/p>\n\n\n\n<p>Before writing something like \u201cHey! I have a great tool to add to your listicle. Can you give me a mention with a backlink?\u201d think about what\u2019s in it for&nbsp;them.<\/p>\n\n\n\n<p>You should bring value. No value = no pitch. These are the rules of the listicle outreach game.<\/p>\n\n\n\n<p>Let me show you two pitch examples and what I mean by providing value.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example #1<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1614\" height=\"1224\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/9-example-outreach-email.jpg\" alt=\"Example outreach email\n\" class=\"wp-image-147348\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/9-example-outreach-email.jpg 1614w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/9-example-outreach-email-560x425.jpg 560w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/9-example-outreach-email-768x582.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/9-example-outreach-email-1536x1165.jpg 1536w\" sizes=\"auto, (max-width: 1614px) 100vw, 1614px\"><\/figure>\n\n\n\n<p>This is one of the templates that helped me generate dozens of mentions. What\u2019s the secret?<\/p>\n\n\n\n<p>Instead of focusing on how fantastic my tool was and describing all the features in detail, I focused on the value. In simple words\u2014what the blog editor would get after featuring my product.<\/p>\n\n\n\n<p>I included three critical benefits in my&nbsp;pitch:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>If the editor accepted my offer, they would automatically become part of our <a href=\"https:\/\/ahrefs.com\/blog\/affiliate-marketing-programs\/\">affiliate program<\/a> and get recurring revenue from this mention.<\/li><li>I offered bloggers a generous pack of Hunter\u2019s free requests that they could use for their cold outreach campaigns.<\/li><li>I offered to help provide information for the listicle. (It\u2019s a fact that many bloggers are busy and often have established content update schedules. If you don\u2019t want to wait a year for the next update, offer to&nbsp;help.)<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Example #2<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1066\" height=\"1184\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/10-example-outreach-email-2.png\" alt=\"Example outreach email\n\" class=\"wp-image-147350\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/10-example-outreach-email-2.png 1066w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/10-example-outreach-email-2-383x425.png 383w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/10-example-outreach-email-2-768x853.png 768w\" sizes=\"auto, (max-width: 1066px) 100vw, 1066px\"><\/figure>\n\n\n\n<p>I sent this template to the blog editor, whose site published an in-depth guide on email lookup. They mentioned our tool without a backlink. Also, the information in that article was a bit outdated.<\/p>\n\n\n\n<p>In this pitch, my key message was focused on helping to update the guide, as the organic traffic had dropped lately. I confirmed my point with a screenshot from Ahrefs.<\/p>\n\n\n\n<p>The value of the offer was to help them get better rankings.<\/p>\n\n\n\n<p>I recommend spending quite a lot of time personalizing your emails on a high level instead of doing generic outreach. The more effort you invest in the email copy, the better results you can achieve.<\/p>\n\n\n\n<p>For this campaign, we used two different approaches:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Fully manual and personalized <\/strong>\u2013 Sometimes, it took up to 30 minutes to write an email. Yes, it\u2019s time consuming, but I found the response rate to be incredibly high (more than&nbsp;50%).<\/li><li><strong>Automated with a personal touch <\/strong>\u2013<strong> <\/strong>We automated some of the email batches with <a href=\"https:\/\/hunter.io\/cold-email-campaigns\">Hunter Campaigns<\/a>, a free tool for cold outreach automation. When segmenting prospects, you\u2019ll notice many similarities between listicles. You can personalize copy at scale with custom attributes and icebreakers for such campaigns.<br><\/li><\/ul>\n\n\n\n<p>Also, don\u2019t forget to send follow-ups. They help to increase the response rate.&nbsp;<\/p>\n\n\n\n<p>Keep your follow-ups short and straight to the point. Don\u2019t send more than two follow-ups to one prospect. This will prevent you from looking desperate and annoying.<\/p>\n\n\n\n<p>You can schedule reminders to send follow-ups in X days directly in your Gmail or set up automated follow-ups with a tool for outreach automation.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Step 5. Negotiate proactively\" data-section=\"negotiate-proactively\">\n\n\n\n<h2 class=\"wp-block-heading\">Step 5. Negotiate proactively<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>In a perfect world, you send your cold pitch and immediately receive, \u201cSounds great, I just updated my article!\u201d&nbsp;<\/p>\n\n\n\n<p>In the real world, things work differently. When cold emailing for link building, guest posts, or listicle placements, remember that you often will be asked to provide an equal value or even more in return.<\/p>\n\n\n\n<p>Some website editors may even ask for payment:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1586\" height=\"936\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/11-outreach-response-fee.png\" alt=\"Example outreach response asking for a fee\n\" class=\"wp-image-147351\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/11-outreach-response-fee.png 1586w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/11-outreach-response-fee-680x401.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/11-outreach-response-fee-768x453.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/11-outreach-response-fee-1536x906.png 1536w\" sizes=\"auto, (max-width: 1586px) 100vw, 1586px\"><\/figure>\n\n\n\n<p>I don\u2019t recommend paying for listicle placements for a few reasons:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>If the editor accepts submission only for the payment, they don\u2019t care about the quality of the products listed. All they care about is quick&nbsp;money.<\/li><li>If your product is already listed and you want to add a backlink, it may be risky. Google explicitly <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/link-schemes\">warns<\/a> that it considers buying links a link scheme. If you\u2019re going to stick to Google\u2019s guidelines 100%, you shouldn\u2019t buy&nbsp;links.<\/li><li>Often, websites ask for the payment repeatedly. This means that they can feature your product or service in a listicle for a limited time. If you want to extend the placement, you need to continue paying.<\/li><\/ol>\n\n\n\n<p>Negotiations are one of the most complex parts of listicle outreach. You invested tons of time into research, prospecting, and sequence preparation. But one wrong word or a lack of flexibility in negotiations can cost you a prospect.&nbsp;<\/p>\n\n\n\n<p>Here are a few tips that helped me close the most difficult negotiations (for example HubSpot, which has pretty high editorial standards):<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Be flexible <\/strong>\u2013 Don\u2019t say no right away; always try to find a middle ground.<\/li><li><strong>Provide fast responses <\/strong>\u2013 You have a high chance of getting featured in the listicles if you respond to your prospects right away or at least on the same day. Don\u2019t wait too&nbsp;long.<\/li><li><strong>Do something for them <\/strong>\u2013<strong> <\/strong>Help spread the word about the updated article, share advice in your area of expertise, provide a backlink from your upcoming guest post,&nbsp;etc.<\/li><li><strong>Always follow up <\/strong>\u2013<strong> <\/strong>People are busy, and they can forget about you\u2014it\u2019s OK. If they showed interest in your offer, don\u2019t hesitate to remind them about yourself.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>Listicle outreach isn\u2019t&nbsp;hard.&nbsp;<\/p>\n\n\n\n<p>Given the number of tips in the article, it may seem like it. But once you get the hang of things, everything usually fits into&nbsp;place.<\/p>\n\n\n\n<p>I\u2019m not saying you can do it with no effort. You still have to do a lot of work to collect high-quality prospects, find decision-makers, prepare a valuable outreach sequence, etc. But it\u2019s not the impossible task that many think it&nbsp;is.<\/p>\n\n\n\n<p>If your campaign goes well, you can make it evergreen by monitoring for new listicles with <a href=\"https:\/\/ahrefs.com\/alerts\">Ahrefs Alerts<\/a>. Here\u2019s an example alert that monitors for new listicles with \u201cbest email finder\u201d in their titles on DR 30+ websites with 1,000+ monthly search visits:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1176\" height=\"584\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/12-ahrefs-alerts.png\" alt=\"Using Ahrefs Alerts to stay in the loop about newly published listicles\n\" class=\"wp-image-147353\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/12-ahrefs-alerts.png 1176w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/12-ahrefs-alerts-680x338.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/12-ahrefs-alerts-768x381.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/12-ahrefs-alerts-400x200.png 400w\" sizes=\"auto, (max-width: 1176px) 100vw, 1176px\"><\/figure>\n\n\n\n<p>Got questions? Ping me <a href=\"https:\/\/www.linkedin.com\/in\/irinamaltseva\/\">on LinkedIn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The problem is that listicle outreach is quite complicated. You need to identify the right listicles, as well as the right prospects to pitch your business to. Your cold email should provide value and be persuasive. Also, the success of<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":190,"featured_media":147355,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[76],"tags":[],"coauthors":[451],"class_list":["post-147325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-link-building","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Listicle Outreach: How Hunter Built 96 Links in 3 Months (Case Study)<\/title>\n<meta name=\"description\" content=\"Learn how Hunter built 96 new backlinks and 33 new mentions in listicles within three months.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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