{"id":146626,"date":"2022-09-12T02:00:00","date_gmt":"2022-09-12T07:00:00","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=146626"},"modified":"2024-10-04T10:08:08","modified_gmt":"2024-10-04T15:08:08","slug":"digital-marketing-tactics","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/digital-marketing-tactics\/","title":{"rendered":"13 Effective and Budget-Friendly Digital Marketing Tactics"},"content":{"rendered":"\n<div class=\"intro-txt\">The web is one of the best places to go if you want to promote a product or service but are on a limited marketing budget.<\/div>\n\n\n\n<p>The two main reasons are a) it offers low-cost or even free traffic and b) there are plenty of occasions to be promoted through other people\u2019s websites and social profiles. Here are 13 digital marketing tactics that will help you tap into that potential.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Ask bloggers and magazines to review your product\" data-section=\"ask-bloggers-magazines-review-product\">\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\">1. Ask bloggers and magazines to review your product<\/h2>\n<p>\n\n<\/p>\n<\/div><\/div>\n<p>\n\n<\/p>\n<p>Chances are, you will find plenty of opportunities to get your product reviewed.<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li>People look for reviews of brands they are interested in or even trust (still, they need someone else\u2019s opinion before they&nbsp;buy).<\/li>\n\n\n\n<li>People look for the best in a given category. Regardless of the&nbsp;brand.<\/li>\n\n\n\n<li>People even ask Google the same questions as they would a real person.&nbsp;<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"926\" height=\"352\" class=\"wp-image-146677\" style=\"width: 463px; height: 176px;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/14-different-ways-to-look-for-smartphone-reviews.png\" alt=\"Different ways of looking for smartphone reviews\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/14-different-ways-to-look-for-smartphone-reviews.png 926w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/14-different-ways-to-look-for-smartphone-reviews-680x258.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/14-different-ways-to-look-for-smartphone-reviews-768x292.png 768w\" sizes=\"auto, (max-width: 926px) 100vw, 926px\"><\/figure>\n<p>\n\n<\/p>\n<p>Aside from simply searching for similar product reviews on Google or YouTube, a good idea is to check where your competitors got their reviews. One reason is that reviewing similar products is a chance for the reviewer to demonstrate neutrality.&nbsp;<\/p>\n<p>\n\n<\/p>\n<p>You can find opportunities that fit the bill by analyzing backlinks:&nbsp;<\/p>\n<p>\n\n<\/p>\n<ol class=\"wp-block-list\">\n<li>Plug in your competitor\u2019s URL in <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n\n\n\n<li>Go to the <strong>Backlinks<\/strong> report<\/li>\n\n\n\n<li>Set the \u201cWord or phrase\u201d filter to Ref. page URL: Contains and type in \u201creview\u201d<\/li>\n\n\n\n<li>Hit \u201cApply\u201d<\/li>\n\n\n\n<li>On the results page, change the mode to \u201cOne link per domain\u201d to get a list of websites featuring your competitor\u2019s products<\/li>\n<\/ol>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1317\" class=\"wp-image-146678\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/15-looking-for-competitor-reviews-in-backlinks-reports.jpg\" alt=\"Looking for links from reviews in Site Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/15-looking-for-competitor-reviews-in-backlinks-reports.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/15-looking-for-competitor-reviews-in-backlinks-reports-645x425.jpg 645w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/15-looking-for-competitor-reviews-in-backlinks-reports-768x506.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/15-looking-for-competitor-reviews-in-backlinks-reports-1536x1012.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n<p>\n\n<\/p>\n<p>Going forward, the crucial part of the process is the pitch itself. Here are a few tips for sending your review pitch. You&nbsp;can:<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li>Send personalized messages.&nbsp;<\/li>\n\n\n\n<li>Tell a bit about your company.<\/li>\n\n\n\n<li>Send requests via the provided contact channel. It\u2019s a sign that you\u2019ve read the review guidelines and respect the reviewers.&nbsp;<\/li>\n\n\n\n<li>Explain who your product is for and why the reviewer\u2019s audience will be interested.&nbsp;<\/li>\n\n\n\n<li>Provide a full media pack with pictures, videos, and tech specs (if applicable). What may also be effective is offering a live online demo.<\/li>\n\n\n\n<li>Show where your product has already been featured. You can also share testimonials from your customers.&nbsp;<\/li>\n<\/ul>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Let affiliates do the work\" data-section=\"affiliate-marketing-for-merchants\">\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\">2. Let affiliates do the&nbsp;work<\/h2>\n<p>\n\n<\/p>\n<\/div><\/div>\n<p>\n\n<\/p>\n<p>In this type of marketing, you let other people (affiliates) promote your product\/service for a share of profits from the sales they helped to generate.<\/p>\n<p>\n\n<\/p>\n<p>Affiliate marketing needs very little upfront investment. Most of the costs are performance-based (you pay only if you make money), so you can start practically risk-free.&nbsp;<\/p>\n<p>\n\n<\/p>\n<p>One of the options is to create your own program. But that may need quite a lot of work and an established brand to attract affiliates.&nbsp;<\/p>\n<p>\n\n<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CgiLvTKvwZE\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\">&nbsp;<\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\">&nbsp;<\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">&nbsp;<\/div>\n<\/div>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CgiLvTKvwZE\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Kat: Chief Excel Officer (@miss.excel)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script src=\"\/\/www.instagram.com\/embed.js\" async><\/script><\/p>\n<p>\n\n<\/p>\n<p>So probably the easiest way to get started with this tactic is to join a network like <a href=\"https:\/\/www.clickbank.com\/sell\/\">ClickBank<\/a>, <a href=\"https:\/\/www.shareasale.com\/info\/merchants\/\">ShareASale<\/a>, or <a href=\"https:\/\/giddyup.io\/\">GiddyUp<\/a>. They provide the tech and affiliates as&nbsp;well.&nbsp;<\/p>\n<p>\n\n<\/p>\n<p>You simply set up your profile, upload your product info, and you\u2019re ready to get discovered by influencers in your niche or select the ones you\u2019ll like to work with (depending on what your network offers).<\/p>\n<p>\n\n<\/p>\n<p>Then affiliates are ready to include your product in their content (if they think it\u2019s worth recommending). For example, <a href=\"https:\/\/www.musicianonamission.com\/home-studio-setup\/\">here\u2019s<\/a> an article on setting up a home recording studio by Musician on a Mission.&nbsp;<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1492\" height=\"510\" class=\"wp-image-146685\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/20-affiliate-marketing-example.png\" alt=\"Example of affiliate marketing in a blog post\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/20-affiliate-marketing-example.png 1492w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/20-affiliate-marketing-example-680x232.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/20-affiliate-marketing-example-768x263.png 768w\" sizes=\"auto, (max-width: 1492px) 100vw, 1492px\">\n<figcaption class=\"wp-element-caption\">The Focusrite 2i2 is an affiliate link. It\u2019s a great product, by the&nbsp;way.<\/figcaption>\n<\/figure>\n<p>\n\n<\/p>\n<p>According to <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>, this article gets an estimated 10K organic visits (and this is probably not the only traffic source to this piece). There\u2019s definitely potential in affiliate marketing.&nbsp;<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1755\" height=\"506\" class=\"wp-image-146687\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/21-organic-traffic-to-article-with-affiliate-links.png\" alt=\"Overview of article on home recording studio setups, via Ahrefs' Site Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/21-organic-traffic-to-article-with-affiliate-links.png 1755w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/21-organic-traffic-to-article-with-affiliate-links-680x196.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/21-organic-traffic-to-article-with-affiliate-links-768x221.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/21-organic-traffic-to-article-with-affiliate-links-1536x443.png 1536w\" sizes=\"auto, (max-width: 1755px) 100vw, 1755px\"><\/figure>\n<p>\n\n<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Create blog posts that rank and convert\" data-section=\"create-blog-posts-rank-and-convert\">\n\n\n\n<h2 class=\"wp-block-heading\">3. Create blog posts that rank and convert&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Blog posts that rank and convert are ones that simultaneously:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rank high in search engines for things people search online<\/strong> \u2013 This is the part that gives you free traffic.&nbsp;<\/li>\n\n\n\n<li><strong>Feature your product\/service as the solution<\/strong> \u2013 This is the part where you can turn website visitors into customers.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>For example, our complete guide on <a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">keyword research<\/a> was designed to explain how to solve the title problem using <a href=\"https:\/\/ahrefs.com\/\">Ahrefs<\/a>. And because it ranks high for relevant terms like \u201chow to do keyword research\u201d and \u201ckeyword analysis in seo,\u201d it brings us free traffic.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1401\" height=\"408\" class=\"wp-image-146655\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/1-organic-traffic-to-keyword-research-article.png\" alt=\"Estimated monthly organic traffic for a guide on keyword research\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/1-organic-traffic-to-keyword-research-article.png 1401w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/1-organic-traffic-to-keyword-research-article-680x198.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/1-organic-traffic-to-keyword-research-article-768x224.png 768w\" sizes=\"auto, (max-width: 1401px) 100vw, 1401px\"><\/figure>\n\n\n\n<p>To get free organic traffic to your website, you need a topic with search traffic potential. You&nbsp;can:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> and type words or phrases relevant to your niche. You can also choose a country where you want to rank and one of 10 search engines.&nbsp;<\/li>\n\n\n\n<li>Go to the <strong>Matching terms<\/strong> report.<\/li>\n\n\n\n<li>Get keyword ideas along with their Traffic Potential (TP).<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1830\" height=\"1397\" class=\"wp-image-146656\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/2-finding-keywords-with-traffic-potential.jpg\" alt=\"Finding topics with search potential\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/2-finding-keywords-with-traffic-potential.jpg 1830w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/2-finding-keywords-with-traffic-potential-557x425.jpg 557w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/2-finding-keywords-with-traffic-potential-768x586.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/2-finding-keywords-with-traffic-potential-1536x1173.jpg 1536w\" sizes=\"auto, (max-width: 1830px) 100vw, 1830px\"><\/figure>\n\n\n\n<p>If the list is too long to manage, you can use filters like Keyword Difficulty (KD) or keywords with informational intent (\u201chow,\u201d \u201cwhat,\u201d \u201cguide,\u201d etc.).&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1175\" height=\"1327\" class=\"wp-image-146658\" style=\"width: 470px; height: 531px;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/3-refining-keyword-list-informational-keywords.png\" alt=\"Using filters to find keywords that mention any of the given words\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/3-refining-keyword-list-informational-keywords.png 1175w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/3-refining-keyword-list-informational-keywords-376x425.png 376w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/3-refining-keyword-list-informational-keywords-768x867.png 768w\" sizes=\"auto, (max-width: 1175px) 100vw, 1175px\"><\/figure>\n\n\n\n<p>Then prioritize your keywords based on the ability to naturally feature your product. Here\u2019s a scoring system you can&nbsp;use:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1565\" height=\"1600\" class=\"wp-image-146660\" style=\"width: 548px; height: 560px;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/4-business-potential-score.png\" alt=\"Business potential scoring system\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/4-business-potential-score.png 1565w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/4-business-potential-score-416x425.png 416w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/4-business-potential-score-768x785.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/4-business-potential-score-1502x1536.png 1502w\" sizes=\"auto, (max-width: 1565px) 100vw, 1565px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Write guest posts\" data-section=\"write-guest-posts\">\n\n\n\n<h2 class=\"wp-block-heading\">4. Write guest&nbsp;posts<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Guest posting is when you publish on other websites. This tactic gives you a couple of benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You get a boost to your website traffic.<\/li>\n\n\n\n<li>You expose your brand to a new audience.&nbsp;<\/li>\n\n\n\n<li>The earned link contributes to your backlink profile and can boost your&nbsp;SEO.&nbsp;<\/li>\n\n\n\n<li>You can make new connections in the industry.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1736\" height=\"758\" class=\"wp-image-146669\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/9-guest-post-on-aws-website.png\" alt=\"Guest post on AWS website\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/9-guest-post-on-aws-website.png 1736w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/9-guest-post-on-aws-website-680x297.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/9-guest-post-on-aws-website-768x335.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/9-guest-post-on-aws-website-1536x671.png 1536w\" sizes=\"auto, (max-width: 1736px) 100vw, 1736px\"><\/figure>\n\n\n\n<p>The other side of the deal gets free quality content for their readers. So you don\u2019t need to feel awkward when pitching your articles.&nbsp;<\/p>\n\n\n\n<p>You can find guest blogging opportunities just by Googling them. You can use <a href=\"https:\/\/ahrefs.com\/blog\/google-advanced-search-operators\/\">search operators<\/a> to get more relevant results, e.g., <code>(blockchain OR crypto) AND (\u201cguest post\u201d OR \u201cguest article\u201d)<\/code>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1420\" height=\"1108\" class=\"wp-image-146671\" style=\"width: 568px; height: 443px;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/10-finding-guest-posting-opportunities-with-google.png\" alt=\"Finding guest post opportunities with Google search operators\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/10-finding-guest-posting-opportunities-with-google.png 1420w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/10-finding-guest-posting-opportunities-with-google-545x425.png 545w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/10-finding-guest-posting-opportunities-with-google-768x599.png 768w\" sizes=\"auto, (max-width: 1420px) 100vw, 1420px\"><\/figure>\n\n\n\n<p>It\u2019s easier with Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/seo-toolbar\">SEO Toolbar<\/a> and any Ahrefs premium plan. You can then vet your opportunities as you Google them with the help of SEO metrics like Domain Rating (DR) or organic website traffic.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1412\" height=\"1414\" class=\"wp-image-146672\" style=\"width: 565px; height: 566px;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/11-finding-guest-posting-opportunities-with-google-and-ahrefs.png\" alt=\"Finding guest post opportunities with Google search operators and Ahrefs' SEO Toolbar\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/11-finding-guest-posting-opportunities-with-google-and-ahrefs.png 1412w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/11-finding-guest-posting-opportunities-with-google-and-ahrefs-424x425.png 424w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/11-finding-guest-posting-opportunities-with-google-and-ahrefs-768x769.png 768w\" sizes=\"auto, (max-width: 1412px) 100vw, 1412px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/guest-blogging\/\">Guest Blogging for SEO: How to Build High-Quality Links at Scale<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/blogger-outreach\/\">Blogger Outreach: How to Do It at Scale (Without Feeling Like a Jerk)<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Pitch to podcasts and newsletters\" data-section=\"pitch-podcasts-and-newsletters\">\n\n\n\n<h2 class=\"wp-block-heading\">5. Pitch to podcasts and newsletters<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Podcasts and newsletters are natural places for businesses to be featured in.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Podcasts often interview business owners, managers, and other professionals.&nbsp;<\/li>\n\n\n\n<li>Newsletters don\u2019t shy away from featuring good articles coming from businesses.<\/li>\n\n\n\n<li>Some of them directly promote tried and tested products.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"836\" class=\"wp-image-146673\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/12-tim-soulo-on-chase-potential.png\" alt=\"Ahrefs' CMO featured on the &quot;Chase Potential&quot; podcast\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/12-tim-soulo-on-chase-potential.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/12-tim-soulo-on-chase-potential-680x284.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/12-tim-soulo-on-chase-potential-768x321.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/12-tim-soulo-on-chase-potential-1536x642.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>You can find podcasts and newsletters to pitch the same way you\u2019ll look for guest posting opportunities (see section above).<\/p>\n\n\n\n<p>Additionally, there\u2019s a possibility someone already made a list of places where you send your pitch, so simply try Googling things like <code>\u201cbest [your niche] podcasts\u201d<\/code>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"895\" class=\"wp-image-146675\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/13-serp-results-for-podcasts.png\" alt=\"Keyword &quot;best health podcasts&quot; brings out Google carousel rich result on top of the regular blue links\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/13-serp-results-for-podcasts.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/13-serp-results-for-podcasts-680x304.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/13-serp-results-for-podcasts-768x344.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/13-serp-results-for-podcasts-1536x688.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Being featured on podcasts and newsletters usually won\u2019t cost you anything. But oftentimes, there\u2019s a paid option too.&nbsp;<\/p>\n\n\n\n<p>So depending on your budget, you can sponsor a couple of episodes, and you can do it repeatedly in different places.<\/p>\n\n\n\n<p>We\u2019ve found out that\u2019s an effective tactic for brand awareness that pays off in the long run\u2014you can read about our experiences with podcast advertising <a href=\"https:\/\/ahrefs.com\/blog\/podcast-advertising\/\">in this article<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Answer journalist requests to get free press\" data-section=\"answer-journalist-requests\">\n\n\n\n<h2 class=\"wp-block-heading\">6. Answer journalist requests to get free&nbsp;press<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Have you ever wondered where journalists get all those expert quotes?&nbsp;<\/p>\n\n\n\n<p>Some of them are from services like HARO, where journalists simply post requests for quotes.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1042\" height=\"1234\" class=\"wp-image-146679\" style=\"width: 521px; height: 617px;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/16-request-from-haro.png\" alt=\"Sample journalist request via HARO\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/16-request-from-haro.png 1042w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/16-request-from-haro-359x425.png 359w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/16-request-from-haro-768x910.png 768w\" sizes=\"auto, (max-width: 1042px) 100vw, 1042px\">\n<figcaption class=\"wp-element-caption\">Sample journalist request via&nbsp;HARO.<\/figcaption>\n<\/figure>\n\n\n\n<p>This tactic is your chance to earn a high DR link and even generate awareness for your business for&nbsp;free.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"874\" class=\"wp-image-146681\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/17-high-dr-link-from-press.jpg\" alt=\"Example of a high DR link\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/17-high-dr-link-from-press.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/17-high-dr-link-from-press-680x297.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/17-high-dr-link-from-press-768x336.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/17-high-dr-link-from-press-1536x672.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>All you need to do is sign up for a service like <a href=\"https:\/\/www.helpareporter.com\/\">HARO<\/a>, <a href=\"https:\/\/www.sourcebottle.com\/\">SourceBottle<\/a>, or <a href=\"https:\/\/featured.com\/\">Featured<\/a>. Then provide your best answer ASAP.<\/p>\n\n\n\n<p>While using these services, you\u2019ll likely receive a lot of emails. So a nice little trick here is to use email filters.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"693\" class=\"wp-image-146682\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/18-using-filters-in-gmail.png\" alt=\"Using filters in Gmail to get more relevant requests from HARO\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/18-using-filters-in-gmail.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/18-using-filters-in-gmail-680x295.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/18-using-filters-in-gmail-768x333.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/18-using-filters-in-gmail-1536x665.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p><strong>Learn more:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/digital-pr\/\"><em>Digital PR: The Beginner\u2019s Guide to Making Your Brand Unmissable<\/em><\/a>&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Leverage user-generated content on social media\" data-section=\"leverage-ugc-on-social-media\">\n\n\n\n<h2 class=\"wp-block-heading\">7. Leverage user-generated content on social media<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Social media is awkward for brands. Brands are like that new guy at a party who is told, \u201cJust blend in, and you\u2019ll be fine.\u201d Maybe except for LinkedIn, for obvious reasons.&nbsp;<\/p>\n\n\n\n<p>Sure, brands can run online ads and perform customer service. But the main challenge with social media is having something to say on a consistent, day-to-day basis.&nbsp;<\/p>\n\n\n\n<p>One of the best solutions for that is to feature user-generated content (UGC) from customers.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It\u2019s a natural type of content for all kinds of social marketing platforms. Because social media is supposed to be about people, not businesses.<\/li>\n\n\n\n<li>You can post it regularly.<\/li>\n\n\n\n<li>It\u2019s an effective, non-intrusive form of promotion.<\/li>\n\n\n\n<li>It amplifies <a href=\"https:\/\/ahrefs.com\/blog\/podcast-advertising\/\">word of mouth<\/a> because it provides something to talk about. Authors will tell their friends they\u2019ve been featured by a cool brand. Other users will engage in conversations with the authors.<\/li>\n<\/ul>\n\n\n\n<p>Here are some examples. Notice they all feature the product one way or another:<\/p>\n\n\n\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/tv\/CgR_WeyFwLd\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\">&nbsp;<\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\">&nbsp;<\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">&nbsp;<\/div>\n<\/div>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/tv\/CgR_WeyFwLd\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by GoPro (@gopro)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/www.tiktok.com\/@vans\/video\/7032145833617378565?is_from_webapp=v1&amp;item_id=7032145833617378565<\/div>\n<\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/twitter.com\/Fender\/status\/1561382607228735490<\/div>\n<\/figure>\n\n\n\n<p>A lot of that content will happen organically. Someone will post a photo or video tagging your brand. You can then repost it or ask that person for permission to post on your channel. This way, you may even come across future brand ambassadors.&nbsp;<\/p>\n\n\n\n<p>But you can also encourage UGC:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Run a contest<\/strong> \u2013 It can be a regular contest where the author of the best picture wins (likes from other users can be treated as&nbsp;votes).&nbsp;<\/li>\n\n\n\n<li><strong>Launch an official hashtag&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>Offer something in return <\/strong>\u2013 Examples: a freebie, a discount code,&nbsp;etc.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"938\" height=\"436\" class=\"wp-image-146684\" style=\"width: 563px; height: 262px;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/19-gopro-ugc-contest.png\" alt=\"GoPro's photo contest as a way to attract UGC\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/19-gopro-ugc-contest.png 938w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/19-gopro-ugc-contest-680x316.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/19-gopro-ugc-contest-768x357.png 768w\" sizes=\"auto, (max-width: 938px) 100vw, 938px\"><\/figure>\n\n\n\n<p>The general rule here is that your social media content has to have a human face. So here are some alternative options.&nbsp;<\/p>\n\n\n\n<p>Option 1. Show the people behind the company and their work. This works great for craftsmen, artisans, and artists.&nbsp;<\/p>\n\n\n\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CgOCeatjEN6\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\">&nbsp;<\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\">&nbsp;<\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">&nbsp;<\/div>\n<\/div>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/CgOCeatjEN6\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Robert Dudzic (@robertdudzic)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n\n\n\n<p>Option 2. Give your social media account a personality. Don\u2019t be just another boring company.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/twitter.com\/Wendys\/status\/1554843608225927169<\/div>\n<\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/twitter.com\/Wendys\/status\/1554848371533283329<\/div>\n<\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/twitter.com\/Wendys\/status\/1554860694411026432<\/div>\n<\/figure>\n<div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Rank videos in search\" data-section=\"rank-videos-in-search\">\n\n\n\n<h2 class=\"wp-block-heading\">8. Rank videos in search&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/seo\">SEO<\/a> and <a href=\"https:\/\/ahrefs.com\/blog\/video-marketing\/\">video marketing<\/a> form a powerful marketing combo\u2014you get one of the most engaging content types with a free traffic source.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1450\" height=\"1446\" class=\"wp-image-146662\" style=\"width: 580px; height: 578px;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/5-yt-videos-ranking-on-google.jpg\" alt=\"Videos from YouTube ranking on the first page of Google\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/5-yt-videos-ranking-on-google.jpg 1450w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/5-yt-videos-ranking-on-google-426x425.jpg 426w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/5-yt-videos-ranking-on-google-768x766.jpg 768w\" sizes=\"auto, (max-width: 1450px) 100vw, 1450px\">\n<figcaption class=\"wp-element-caption\">Videos from YouTube ranking on the first page of Google.<\/figcaption>\n<\/figure>\n\n\n\n<p>For this digital marketing tactic, you need video topic ideas that get search traffic from Google.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Open <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> and type \u201cyoutube.com\u201d<\/li>\n\n\n\n<li>Go to the <strong>Organic keywords<\/strong> report; there, you\u2019ll get keywords where videos from YouTube rank on the SERPs (search engine results pages)&nbsp;<\/li>\n\n\n\n<li>Use filters to find videos relevant to your website&nbsp;<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1865\" height=\"1692\" class=\"wp-image-146664\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/6-yt-videos-ranking-for-phrases-with-guitar.jpg\" alt=\"Finding keywords containing the word &quot;guitar&quot; that YouTube ranks\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/6-yt-videos-ranking-for-phrases-with-guitar.jpg 1865w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/6-yt-videos-ranking-for-phrases-with-guitar-468x425.jpg 468w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/6-yt-videos-ranking-for-phrases-with-guitar-768x697.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/6-yt-videos-ranking-for-phrases-with-guitar-1536x1394.jpg 1536w\" sizes=\"auto, (max-width: 1865px) 100vw, 1865px\"><\/figure>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">PRO TIP<\/div><div class=\"recommendation-content\">\n\n\n\n<p>If you find a topic that you already rank for, that\u2019s even better. You can \u201cdouble dip\u201d on search demand if you manage to rank the video&nbsp;too.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1160\" height=\"1191\" class=\"wp-image-146666\" style=\"width: 580px; height: 596px;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/7-ahrefs-video-and-article-ranking-on-page-1.png\" alt=\"&quot;Double dipping&quot; on search demand\u2014article and video on first page\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/7-ahrefs-video-and-article-ranking-on-page-1.png 1160w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/7-ahrefs-video-and-article-ranking-on-page-1-414x425.png 414w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/7-ahrefs-video-and-article-ranking-on-page-1-768x789.png 768w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\"><\/figure>\n\n\n\n<\/div><\/div>\n\n\n\n<p>&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Create link bait content\" data-section=\"link-bait-content\">\n\n\n\n<h2 class=\"wp-block-heading\">9. Create link bait content&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Not to be confused with clickbait content. Link bait is content designed to attract backlinks. It\u2019s something so valuable and interesting that bloggers and journalists want to link to&nbsp;it.<\/p>\n\n\n\n<p>Example: <a href=\"https:\/\/ahrefs.com\/blog\/zapier-seo-case-study\/\">This report<\/a> on side hustles in America from Zapier. It\u2019s a 637-word research that earned 2K backlinks from 910 domains, including some very high DR&nbsp;ones.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1333\" height=\"1536\" class=\"wp-image-146689\" style=\"width: 533px; height: 614px;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/22-high-dr-domain-linking-to-link-bait.png\" alt=\"Referring domains report showing domains with high DR\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/22-high-dr-domain-linking-to-link-bait.png 1333w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/22-high-dr-domain-linking-to-link-bait-369x425.png 369w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/22-high-dr-domain-linking-to-link-bait-768x885.png 768w\" sizes=\"auto, (max-width: 1333px) 100vw, 1333px\"><\/figure>\n\n\n\n<p>There are two main benefits of link bait content:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>The earned backlinks will help the link bait content rank higher on the SERPs (since backlinks are a key ranking factor).<\/li>\n\n\n\n<li>You can distribute some of the link authority from your link bait to other pages and help them rank higher on the SERPs&nbsp;too.<\/li>\n<\/ol>\n\n\n\n<p>The easiest way to identify link-worthy content is to see which pages attract the most backlinks on renowned websites in your&nbsp;niche.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter your competitor\u2019s domain into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n\n\n\n<li>Go to the <strong>Best by links<\/strong> report<\/li>\n\n\n\n<li>Look for patterns like repeating types of content; you can also look for well-performing content you can recreate<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1542\" height=\"1254\" class=\"wp-image-146690\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/23-ahrefs-best-by-incoming-links.png\" alt=\"Best by links report showing six pages with the most referring domains\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/23-ahrefs-best-by-incoming-links.png 1542w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/23-ahrefs-best-by-incoming-links-523x425.png 523w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/23-ahrefs-best-by-incoming-links-768x625.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/23-ahrefs-best-by-incoming-links-1536x1249.png 1536w\" sizes=\"auto, (max-width: 1542px) 100vw, 1542px\"><\/figure>\n\n\n\n<p>You can dig even deeper and learn which parts of the content attracted the most backlinks.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter the <strong>Anchors<\/strong> report<\/li>\n\n\n\n<li>Look at the anchor that got the most referring domains<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1007\" class=\"wp-image-146691\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/24-ahrefs-anchors-report.png\" alt=\"Anchors report showing most often occurring anchors in linking pages\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/24-ahrefs-anchors-report.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/24-ahrefs-anchors-report-680x343.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/24-ahrefs-anchors-report-768x387.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/24-ahrefs-anchors-report-1536x774.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p><strong>Learn more:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/link-bait\/\"><em>What Is Link Bait? 7 Successful Examples<\/em><\/a>&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. Repurpose your content\" data-section=\"repurpose-content\">\n\n\n\n<h2 class=\"wp-block-heading\">10. Repurpose your content<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Repurposing content allows you to get more mileage from your content by sharing it on other marketing channels and in other formats. It\u2019s a bit like franchising your content; a book becomes a movie, then a video game, then a series on Netflix, and so&nbsp;on.&nbsp;<\/p>\n\n\n\n<p>To illustrate, our blog post on <a href=\"https:\/\/ahrefs.com\/blog\/seo-checklist\/\">SEO checklists<\/a> gets an estimated 7.2K visits from Google each&nbsp;month.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1705\" height=\"523\" class=\"wp-image-146693\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/25-organic-traffic-to-blog-post-on-checklists.png\" alt=\"Estimated monthly organic traffic for a post on SEO checklists\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/25-organic-traffic-to-blog-post-on-checklists.png 1705w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/25-organic-traffic-to-blog-post-on-checklists-680x209.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/25-organic-traffic-to-blog-post-on-checklists-768x236.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/25-organic-traffic-to-blog-post-on-checklists-1536x471.png 1536w\" sizes=\"auto, (max-width: 1705px) 100vw, 1705px\"><\/figure>\n\n\n\n<p>But we didn\u2019t stop there. We repurposed the article into a <a href=\"https:\/\/www.youtube.com\/watch?v=taU9P98zfjk\">video<\/a> that gave us an additional 211K views on YouTube (not to mention likes and comments).&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1246\" height=\"236\" class=\"wp-image-146695\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/26-views-on-yt-to-seo-checklist-video.png\" alt=\"Views on YouTube for a video on SEO checklists\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/26-views-on-yt-to-seo-checklist-video.png 1246w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/26-views-on-yt-to-seo-checklist-video-680x129.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/26-views-on-yt-to-seo-checklist-video-768x145.png 768w\" sizes=\"auto, (max-width: 1246px) 100vw, 1246px\"><\/figure>\n\n\n\n<p>The list of possible content \u201ctransformations\u201d is quite&nbsp;long:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Blog posts into Twitter threads<\/li>\n\n\n\n<li>Blog posts into videos (and vice&nbsp;versa)&nbsp;<\/li>\n\n\n\n<li>Individual videos put together into a complete course<\/li>\n\n\n\n<li>Ebooks into email drip campaigns&nbsp;<\/li>\n\n\n\n<li>Ebook excerpts into guest&nbsp;posts&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>And so&nbsp;on.&nbsp;<\/p>\n\n\n\n<p>We\u2019ve got a <a href=\"https:\/\/ahrefs.com\/blog\/repurposing-content\/\">full guide on content repurposing<\/a>, where you can get some inspiration for this digital marketing tactic.&nbsp;<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">PRO TIP<\/div><div class=\"recommendation-content\">\n\n\n\n<p>When repurposing your text content into video, you can prioritize topics that get your videos search traffic from Google. Here\u2019s how to find&nbsp;them:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> and enter your domain<\/li>\n\n\n\n<li>Go to the <strong>Content Gap<\/strong> report&nbsp;<\/li>\n\n\n\n<li>In the first two input fields, put your domain and youtube.com; then leave the last input&nbsp;blank<\/li>\n\n\n\n<li>Hit \u201cShow keywords\u201d<\/li>\n\n\n\n<li>On the result page, set the filters to two intersections; this way, result page will show keywords where you and YouTube both&nbsp;rank&nbsp;<\/li>\n\n\n\n<li>Feel free to use the filters to get a more refined list, e.g., word count from 2, volume from 500, keywords include \u201cseo\u201d<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1235\" height=\"367\" class=\"wp-image-146697\" style=\"width: 494px; height: 147px;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/27-setting-filters-in-content-gap.png\" alt=\"Setting filters in Content Gap report\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/27-setting-filters-in-content-gap.png 1235w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/27-setting-filters-in-content-gap-680x202.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/27-setting-filters-in-content-gap-768x228.png 768w\" sizes=\"auto, (max-width: 1235px) 100vw, 1235px\"><\/figure>\n\n\n\n<p>To illustrate, the <strong>Content Gap <\/strong>report shows us we can potentially create a video on \u201chow does seo&nbsp;work.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1620\" height=\"122\" class=\"wp-image-146699\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/28-youtube-and-ahrefs-ranking-for-same-keyword.png\" alt=\"Content Gap showing a keyword where YouTube ranks #9 and Ahrefs #34\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/28-youtube-and-ahrefs-ranking-for-same-keyword.png 1620w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/28-youtube-and-ahrefs-ranking-for-same-keyword-680x51.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/28-youtube-and-ahrefs-ranking-for-same-keyword-768x58.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/28-youtube-and-ahrefs-ranking-for-same-keyword-1536x116.png 1536w\" sizes=\"auto, (max-width: 1620px) 100vw, 1620px\"><\/figure>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"11. Amplify your content\" data-section=\"amplify-content\">\n\n\n\n<h2 class=\"wp-block-heading\">11. Amplify your content&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/how-to-write-great-content\/\">Making great content<\/a> is only part of the job. You need to promote it&nbsp;too.<\/p>\n\n\n\n<p>It sounds like obvious advice. But lack of promotion (or distribution channels, for that matter) is a common problem in content marketing. Marketers tend to end up with great content nobody knows&nbsp;about.&nbsp;<\/p>\n\n\n\n<p>Amplifying content effectively relies on catering to the platform you use for promotion (i.e., sharing the type of content that people expect to&nbsp;see).&nbsp;<\/p>\n\n\n\n<p>For example, let\u2019s say you\u2019ve created a paid online course on photography. Here are the steps you can take to amplify that course. You&nbsp;can:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Create a series of SEO blog posts that link to the course so that you can get free traffic from Google. For instance, \u201cbest material backgrounds\u201d or \u201ccar photography.\u201d<\/li>\n\n\n\n<li>Write a guest post for a photography magazine where you mention your course.&nbsp;<\/li>\n\n\n\n<li>Use Instagram and\/or Pinterest to show samples of great pictures taken using techniques explained in the course.&nbsp;<\/li>\n\n\n\n<li>Use TikTok to show highlights of the course, i.e., sharing small, digestible tips that can be demonstrated in a few seconds.&nbsp;<\/li>\n\n\n\n<li>Reinvest some of the course revenue to buy ads on Pinterest. It\u2019s still quite cheap to buy ads there (compared to other big social media platforms), and it\u2019s great for visual content.<\/li>\n\n\n\n<li>Share the beginner part of your course for free on YouTube. You can then amplify that with YouTube ads. Check out the thread below for a cool pro tip for YouTube.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/twitter.com\/samsgoh\/status\/1295086793008853003<\/div>\n<\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u200b\u200b<a href=\"https:\/\/ahrefs.com\/blog\/content-promotion\/\">13 Content Promotion Tactics to Get More Eyeballs on Your Content<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/content-distribution\/\">Content Distribution Guide: What It Is &amp; How to Do&nbsp;It<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"12. Create lead magnets\" data-section=\"create-lead-magnet\">\n\n\n\n<h2 class=\"wp-block-heading\">12. Create lead magnets<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>A lead magnet offers something valuable to a website visitor in exchange for their contact information. When the visitor provides that information, they become a&nbsp;lead.<\/p>\n\n\n\n<p>Some popular examples of lead magnets are free trials, online tools, templates, checklists, ebooks, free consultations, courses, discounts\u2026 you get the&nbsp;idea.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1153\" class=\"wp-image-146702\" style=\"width: 560px; height: 404px;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/29-calculator-lead-magnet.jpg\" alt=\"Example of lead magnet\u2014customer support hiring calculator\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/29-calculator-lead-magnet.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/29-calculator-lead-magnet-590x425.jpg 590w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/29-calculator-lead-magnet-768x553.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/29-calculator-lead-magnet-1536x1107.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Having a lead\u2019s contact information allows you to contact them directly and \u201cnurture\u201d them to become customers or brand fans. It\u2019s a staple marketing tactic for products or services where customers need more time to research their options and make a decision.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1135\" class=\"wp-image-146703\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/30-contact-form-lead-magnet.png\" alt=\"Example free legal consultation form on a law firm's website\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/30-contact-form-lead-magnet.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/30-contact-form-lead-magnet-680x386.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/30-contact-form-lead-magnet-768x436.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/30-contact-form-lead-magnet-1536x872.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\n<figcaption class=\"wp-element-caption\">Example: free legal consultation form on a law firm\u2019s website.<\/figcaption>\n<\/figure>\n\n\n\n<p>The first thing you need to consider is finding a topic for your lead magnet. This can be either something that shows organic traffic potential or otherwise resonates with your audience.&nbsp;<\/p>\n\n\n\n<p>A noteworthy benefit of the first type is that it allows you to get free traffic from search engines. You can find ideas for that with a keyword research tool by adding some common lead magnet types in the filters.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1980\" height=\"1559\" class=\"wp-image-146705\" style=\"width: 594px; height: 468px;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/31-researching-lead-magnet-topics-keywords-explorer.jpg\" alt=\"Using filters in the Matching terms report to find topics for lead magnets\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/31-researching-lead-magnet-topics-keywords-explorer.jpg 1980w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/31-researching-lead-magnet-topics-keywords-explorer-540x425.jpg 540w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/31-researching-lead-magnet-topics-keywords-explorer-768x605.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/31-researching-lead-magnet-topics-keywords-explorer-1536x1209.jpg 1536w\" sizes=\"auto, (max-width: 1980px) 100vw, 1980px\"><\/figure>\n\n\n\n<p>To learn more about researching topics for lead magnets and how to drive traffic to them, check out <a href=\"https:\/\/ahrefs.com\/blog\/lead-magnet\/\">17 Lead Magnet Examples + Tips on Topics &amp; Traffic Sources<\/a>.&nbsp;<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"13. Use email marketing\" data-section=\"keep-email-deliverability-healthy\">\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\">13. Use email marketing (but don\u2019t overdo it)<\/h2>\n<p>\n\n<\/p>\n<\/div><\/div>\n<p>\n\n<\/p>\n<p>These days, one of the best ways to convince someone to join your newsletter is to promise them something like&nbsp;this:&nbsp;<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"964\" height=\"312\" class=\"wp-image-146667\" style=\"width: 482px; height: 156px;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/8-newsletter-signup-form.png\" alt=\"How to convince someone to join your newsletter\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/8-newsletter-signup-form.png 964w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/8-newsletter-signup-form-680x220.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/8-newsletter-signup-form-768x249.png 768w\" sizes=\"auto, (max-width: 964px) 100vw, 964px\"><\/figure>\n<p>\n\n<\/p>\n<p>And the reason is obvious: Email has got a bad rep from all of those decades of spamming and pushy sales techniques.<\/p>\n<p>\n\n<\/p>\n<p>Marketers don\u2019t want to send unwelcome emails too. Because this will hurt their \u201cemail sender\u201d reputation and lead to lower email deliverability. They may even get banned from their email marketing program.&nbsp;<\/p>\n<p>\n\n<\/p>\n<p>To stay on the safe (and effective) side of email marketing, marketers should keep tabs on these metrics:<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li>Number of emails sent<\/li>\n\n\n\n<li>Unsubscribe rate<\/li>\n\n\n\n<li>Spam complaints&nbsp;<\/li>\n\n\n\n<li>Email bounce&nbsp;<\/li>\n\n\n\n<li>Engagement metrics (low open rates, replies, forwards, clicks)<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<p>That\u2019s why some of the best (yet most counterintuitive) pieces of advice on email marketing are&nbsp;to:<\/p>\n<p>\n\n<\/p>\n<ol class=\"wp-block-list\">\n<li><strong>Send fewer emails<\/strong> \u2013 Send only relevant stuff you promised to send as often as you promised. <em>Very <\/em>occasional exceptions are OK. Rarely does anyone go above sending one email per&nbsp;week.&nbsp;<\/li>\n\n\n\n<li><strong>Delete inactive email addresses from your list<\/strong> \u2013 Even though you worked hard to get those emails, you risk low engagement rates and someone eventually unsubscribing.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts&nbsp;<\/h2>\n\n\n\n<p>Some of the best places to look for digital marketing tactics that work are other websites, especially your competitors. Here are a couple of <a href=\"https:\/\/ahrefs.com\/blog\/competitive-intelligence\/\">competitive intelligence<\/a> tools for the&nbsp;job:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/\"><strong>Ahrefs<\/strong><\/a> \u2013 For analyzing any website\u2019s SEO, content marketing, and Google Ads strategies<\/li>\n\n\n\n<li><a href=\"https:\/\/www.mailcharts.com\/\"><strong>MailCharts<\/strong><\/a> \u2013 For email marketing analysis&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/\"><strong>Brand24<\/strong><\/a> \u2013 For social media analysis<\/li>\n\n\n\n<li><a href=\"https:\/\/visualping.io\/\"><strong>Visualping<\/strong><\/a> \u2013 For monitoring website changes<\/li>\n<\/ul>\n\n\n\n<p>PS if you want a more strategic look on digital marketing, check out our article on <a href=\"https:\/\/ahrefs.com\/blog\/digital-marketing-strategies\/\">7 marketing strategies that work<\/a>.<\/p>\n\n\n\n<p>Got questions? Ping me <a href=\"https:\/\/twitter.com\/m_makosiewicz\">on Twitter<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The two main reasons are a) it offers low-cost or even free traffic and b) there are plenty of occasions to be promoted through other people\u2019s websites and social profiles. Here are 13 digital marketing tactics that will help you<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":159,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[390],"tags":[],"coauthors":[412],"class_list":["post-146626","post","type-post","status-publish","format-standard","hentry","category-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>13 Effective and Budget-Friendly Digital Marketing Tactics<\/title>\n<meta name=\"description\" content=\"Using these online marketing tactics, anyone can effectively promote a product or service. Even on a small budget.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/digital-marketing-tactics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"13 Effective and Budget-Friendly Digital Marketing Tactics\" \/>\n<meta property=\"og:description\" content=\"Promote online without breaking the bank.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/digital-marketing-tactics\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-12T07:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-04T15:08:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/14-different-ways-to-look-for-smartphone-reviews.png\" \/>\n<meta name=\"author\" content=\"Mateusz Makosiewicz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Promote online without breaking the bank.\" \/>\n<meta name=\"twitter:creator\" content=\"@m_makosiewicz\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/digital-marketing-tactics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/digital-marketing-tactics\\\/\"},\"author\":{\"name\":\"Mateusz Makosiewicz\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/c7e64c851ecc4eabb77eaefae90a440c\"},\"headline\":\"13 Effective and Budget-Friendly Digital Marketing Tactics\",\"datePublished\":\"2022-09-12T07:00:00+00:00\",\"dateModified\":\"2024-10-04T15:08:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/digital-marketing-tactics\\\/\"},\"wordCount\":3213,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/digital-marketing-tactics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/13-effective-and-budget-friendly-digital-marketing-by-mateusz-makosiewicz-marketing.jpg\",\"articleSection\":[\"General Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/digital-marketing-tactics\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/digital-marketing-tactics\\\/\",\"name\":\"13 Effective and Budget-Friendly Digital Marketing Tactics\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/digital-marketing-tactics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/digital-marketing-tactics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/14-different-ways-to-look-for-smartphone-reviews.png\",\"datePublished\":\"2022-09-12T07:00:00+00:00\",\"dateModified\":\"2024-10-04T15:08:08+00:00\",\"description\":\"Using these online marketing tactics, anyone can effectively promote a product or service. Even on a small budget.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ahrefs.com\\\/blog\\\/digital-marketing-tactics\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/digital-marketing-tactics\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/14-different-ways-to-look-for-smartphone-reviews.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/14-different-ways-to-look-for-smartphone-reviews.png\",\"width\":926,\"height\":352},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"name\":\"SEO Blog by Ahrefs\",\"description\":\"Link Building Strategies &amp; SEO Tips\",\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\",\"name\":\"Ahrefs\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/ahrefs-logo.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/ahrefs-logo.png\",\"width\":2048,\"height\":768,\"caption\":\"Ahrefs\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Ahrefs\\\/\",\"https:\\\/\\\/x.com\\\/ahrefs\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ahrefs\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/ahrefscom\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/c7e64c851ecc4eabb77eaefae90a440c\",\"name\":\"Mateusz Makosiewicz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/mateusz-makosiewicz.png8bf90d5a58159ff233b11073a8215049\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/mateusz-makosiewicz.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/mateusz-makosiewicz.png\",\"caption\":\"Mateusz Makosiewicz\"},\"description\":\"Marketing researcher and educator at Ahrefs. Mateusz has over 15 years of experience in marketing gained in agencies, SaaS and hardware businesses. When not writing, he's composing music or enjoying long walks.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/mateusz-makosiewicz-38154b67\\\/\",\"https:\\\/\\\/x.com\\\/m_makosiewicz\"],\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/author\\\/mateusz-makosiewicz\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"13 Effective and Budget-Friendly Digital Marketing Tactics","description":"Using these online marketing tactics, anyone can effectively promote a product or service. Even on a small budget.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ahrefs.com\/blog\/digital-marketing-tactics\/","og_locale":"en_US","og_type":"article","og_title":"13 Effective and Budget-Friendly Digital Marketing Tactics","og_description":"Promote online without breaking the bank.","og_url":"https:\/\/ahrefs.com\/blog\/digital-marketing-tactics\/","og_site_name":"SEO Blog by Ahrefs","article_publisher":"https:\/\/www.facebook.com\/Ahrefs\/","article_published_time":"2022-09-12T07:00:00+00:00","article_modified_time":"2024-10-04T15:08:08+00:00","og_image":[{"url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/14-different-ways-to-look-for-smartphone-reviews.png","type":"","width":"","height":""}],"author":"Mateusz Makosiewicz","twitter_card":"summary_large_image","twitter_description":"Promote online without breaking the bank.","twitter_creator":"@m_makosiewicz","twitter_site":"@ahrefs","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ahrefs.com\/blog\/digital-marketing-tactics\/#article","isPartOf":{"@id":"https:\/\/ahrefs.com\/blog\/digital-marketing-tactics\/"},"author":{"name":"Mateusz Makosiewicz","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/c7e64c851ecc4eabb77eaefae90a440c"},"headline":"13 Effective and Budget-Friendly Digital Marketing Tactics","datePublished":"2022-09-12T07:00:00+00:00","dateModified":"2024-10-04T15:08:08+00:00","mainEntityOfPage":{"@id":"https:\/\/ahrefs.com\/blog\/digital-marketing-tactics\/"},"wordCount":3213,"publisher":{"@id":"https:\/\/ahrefs.com\/blog\/#organization"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/digital-marketing-tactics\/#primaryimage"},"thumbnailUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/13-effective-and-budget-friendly-digital-marketing-by-mateusz-makosiewicz-marketing.jpg","articleSection":["General Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ahrefs.com\/blog\/digital-marketing-tactics\/","url":"https:\/\/ahrefs.com\/blog\/digital-marketing-tactics\/","name":"13 Effective and Budget-Friendly Digital Marketing Tactics","isPartOf":{"@id":"https:\/\/ahrefs.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ahrefs.com\/blog\/digital-marketing-tactics\/#primaryimage"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/digital-marketing-tactics\/#primaryimage"},"thumbnailUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/14-different-ways-to-look-for-smartphone-reviews.png","datePublished":"2022-09-12T07:00:00+00:00","dateModified":"2024-10-04T15:08:08+00:00","description":"Using these online marketing tactics, anyone can effectively promote a product or service. Even on a small budget.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ahrefs.com\/blog\/digital-marketing-tactics\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/digital-marketing-tactics\/#primaryimage","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/14-different-ways-to-look-for-smartphone-reviews.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/14-different-ways-to-look-for-smartphone-reviews.png","width":926,"height":352},{"@type":"WebSite","@id":"https:\/\/ahrefs.com\/blog\/#website","url":"https:\/\/ahrefs.com\/blog\/","name":"SEO Blog by Ahrefs","description":"Link Building Strategies &amp; SEO Tips","publisher":{"@id":"https:\/\/ahrefs.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ahrefs.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ahrefs.com\/blog\/#organization","name":"Ahrefs","url":"https:\/\/ahrefs.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png","width":2048,"height":768,"caption":"Ahrefs"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Ahrefs\/","https:\/\/x.com\/ahrefs","https:\/\/www.linkedin.com\/company\/ahrefs\/","https:\/\/www.youtube.com\/c\/ahrefscom"]},{"@type":"Person","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/c7e64c851ecc4eabb77eaefae90a440c","name":"Mateusz Makosiewicz","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/06\/mateusz-makosiewicz.png8bf90d5a58159ff233b11073a8215049","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/06\/mateusz-makosiewicz.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/06\/mateusz-makosiewicz.png","caption":"Mateusz Makosiewicz"},"description":"Marketing researcher and educator at Ahrefs. Mateusz has over 15 years of experience in marketing gained in agencies, SaaS and hardware businesses. When not writing, he's composing music or enjoying long walks.","sameAs":["https:\/\/www.linkedin.com\/in\/mateusz-makosiewicz-38154b67\/","https:\/\/x.com\/m_makosiewicz"],"url":"https:\/\/ahrefs.com\/blog\/author\/mateusz-makosiewicz\/"}]}},"_links":{"self":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts\/146626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/users\/159"}],"replies":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/comments?post=146626"}],"version-history":[{"count":0,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts\/146626\/revisions"}],"wp:attachment":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/media?parent=146626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/categories?post=146626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/tags?post=146626"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/coauthors?post=146626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}