{"id":146080,"date":"2022-08-30T00:30:00","date_gmt":"2022-08-30T05:30:00","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=146080"},"modified":"2022-10-18T23:21:29","modified_gmt":"2022-10-19T04:21:29","slug":"small-business-marketing-strategies","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/small-business-marketing-strategies\/","title":{"rendered":"14 Cheap &amp; Effective Small-Business Marketing Strategies"},"content":{"rendered":"\n<div class=\"intro-txt\">Looking for a good marketing strategy that won\u2019t break the&nbsp;bank?<\/div>\n\n\n\n<p>Call them strategies or tactics, but here are 14 ways you can promote your business that a) work, b) don\u2019t require a large budget, and c) won\u2019t hurt your brand in the long&nbsp;run.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Work with your customers to improve your product\/service\" data-section=\"work-with-customers-to-improve-product-service\">\n\n\n\n<h2 class=\"wp-block-heading\">1. Work with your customers to improve your product\/service<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Before pouring resources into any promotion strategies, make sure your clients are happy with your product or service. Otherwise, you may end up with the leaky bucket effect.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/1-leaky-bucket-effect-in-marketing.png\" alt=\"Leaky funnel effect in marketing\" class=\"wp-image-146092\" width=\"540\" height=\"786\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/1-leaky-bucket-effect-in-marketing.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/1-leaky-bucket-effect-in-marketing-292x425.png 292w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/1-leaky-bucket-effect-in-marketing-768x1117.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/1-leaky-bucket-effect-in-marketing-1056x1536.png 1056w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/1-leaky-bucket-effect-in-marketing-1408x2048.png 1408w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\"><\/figure>\n\n\n\n<p>The leaky bucket effect is when you spend resources to bring people to your website, but they don\u2019t perform any action on it and don\u2019t come&nbsp;back.<\/p>\n\n\n\n<p>Usually, it happens when businesses focus only on promotion and forget about the value their offer brings the customer.&nbsp;<\/p>\n\n\n\n<p>Of course, you\u2019ll never be able to turn 100% of website visitors into customers. However, when you\u2019re starting to notice none of your marketing tactics bring results, you need to introduce changes to either how you drive traffic to the website, your pricing, or even what you&nbsp;offer.&nbsp;<\/p>\n\n\n\n<p>This is your chance to ask your customers what they like and what can be improved. You can use that data to improve your marketing communications or even your product because, chances are, other people will like\/dislike the same things.&nbsp;<\/p>\n\n\n\n<p>Also, as you start talking with your customers, you may even come across candidates for brand ambassadors.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to get started&nbsp;<\/h3>\n\n\n\n<p>Reach for some basic <a href=\"https:\/\/ahrefs.com\/blog\/market-research\/\">market research<\/a> tools:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Surveys<\/strong> \u2013 Can be performed 100% online for free with tools like Google Forms or Survicate. You can use them for measuring customer satisfaction.&nbsp;<\/li><li><strong>Interviews<\/strong> \u2013 Allow for face-to-face discussions. Can be performed even without a predefined structure. Often used for exploratory purposes.&nbsp;<\/li><li><strong>Internal data<\/strong> \u2013 Draw conclusions from reported issues and online reviews. If possible, interview your customer-facing employees.&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>Recommended reading: <\/strong><a href=\"https:\/\/ahrefs.com\/blog\/product-market-fit\/\"><em>How to Achieve Product-Market Fit (5 Steps)<\/em><\/a><em> <\/em>&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Get a Google Business Profile (and optimize it)\" data-section=\"get-and-optimize-gbp\">\n\n\n\n<h2 class=\"wp-block-heading\">2. Get a Google Business Profile (and optimize it)<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>In case you haven\u2019t created\/claimed your Google Business Profile yet, make sure you do. It\u2019s one of the most important marketing tools for small businesses operating locally.&nbsp;<\/p>\n\n\n\n<p>Google Business Profile makes your business visible to potential customers in your vicinity in three&nbsp;ways:&nbsp;<\/p>\n\n\n\n<p>1. Google Map&nbsp;Pack:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/2-google-map-pack.jpg\" alt=\"Google Map Pack\" class=\"wp-image-146093\" width=\"545\" height=\"558\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/2-google-map-pack.jpg 1363w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/2-google-map-pack-416x425.jpg 416w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/2-google-map-pack-768x785.jpg 768w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\"><\/figure>\n\n\n\n<p>2. Google Maps:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1061\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/3-gbps-in-google-maps.jpg\" alt=\"Google Business Profiles in Google Maps\" class=\"wp-image-146094\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/3-gbps-in-google-maps.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/3-gbps-in-google-maps-680x361.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/3-gbps-in-google-maps-768x408.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/3-gbps-in-google-maps-1536x815.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>3. Local knowledge panel (when the search query includes your brand\u2019s name):<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1064\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/4-local-knowledge-panel.jpg\" alt=\"Local knowledge panel\" class=\"wp-image-146095\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/4-local-knowledge-panel.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/4-local-knowledge-panel-680x362.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/4-local-knowledge-panel-768x409.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/4-local-knowledge-panel-1536x818.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to get started&nbsp;<\/h3>\n\n\n\n<p>Create or claim (option for already created GBPs) your Google Business Profile for free <a href=\"https:\/\/www.google.com\/business\/\">here<\/a>.<\/p>\n\n\n\n<p>And to make sure your profile is optimized, you can read our <a href=\"https:\/\/ahrefs.com\/blog\/google-my-business\/\">guide on the topic<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. List your business in relevant directories\" data-section=\"relevant-directories\">\n\n\n\n<h2 class=\"wp-block-heading\">3. List your business in relevant directories&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>We\u2019re talking about websites that offer listings of businesses like yours, providing basic information like address, operating hours, contact information, website, etc.&nbsp;<\/p>\n\n\n\n<p>Some directories are free; others are paid. But you may want to consider even the paid ones because directories give you three significant benefits:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>It\u2019s the quickest way to get your business to the first page of Google for competitive keywords.&nbsp;<\/li><li>Your business will show up in search results of those directories.<\/li><li>Citations (mentions of your business) in local directories can increase your chances of showing up in the Google Map&nbsp;Pack.&nbsp;<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/5-serp-local-directories.jpg\" alt=\"SERP dominated by business directories\" class=\"wp-image-146096\" width=\"614\" height=\"533\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/5-serp-local-directories.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/5-serp-local-directories-490x425.jpg 490w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/5-serp-local-directories-768x666.jpg 768w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\"><figcaption>SERPs for keywords with local intent are often dominated by local directories.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to get started&nbsp;<\/h3>\n\n\n\n<p>List your business, starting from:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Big data aggregators like Express Update and Neustar Localeze.<\/li><li>Core platforms like Facebook, Bing Places, Apple Maps, and Better Business Bureau.&nbsp;<\/li><li>Industry and local sites relevant to your business (e.g., FindLaw for lawyers, Tripadvisor for hotels).<\/li><\/ul>\n\n\n\n<p>You can list your business manually or use a submission service to manage your citations from one place. You can also see where your competitors got their citations and go after the same&nbsp;ones.&nbsp;<\/p>\n\n\n\n<p>Two resources that will help you in this process:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Our <a href=\"https:\/\/ahrefs.com\/blog\/local-citations\/\">complete guide<\/a> to building local citations.<\/li><li>This <a href=\"https:\/\/whitespark.ca\/top-local-citation-sources-by-country\/\">list of top local citations <\/a>by country.&nbsp;<\/li><\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Manage your online reputation\" data-section=\"manage-online-reputation\">\n\n\n\n<h2 class=\"wp-block-heading\">4. Manage your online reputation<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>According to a <a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\">study by BrightLocal<\/a>, 91% of people regularly or occasionally read online reviews, and 84% trust online reviews as much as a personal recommendation.<\/p>\n\n\n\n<p>And it makes sense when you think about it. When dozens of people have tried a product before you, it\u2019s hard to completely ignore their opinions.&nbsp;<\/p>\n\n\n\n<p>Moreover, positive reviews <a href=\"https:\/\/ahrefs.com\/seo\/local-seo#local-seo-ranking-factors\" data-ahr=\"https:\/\/ahrefs.com\/blog\/local-seo\/#local-seo-ranking-factors\">can impact rankings<\/a> in the Google Map&nbsp;Pack.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/6-reviews-local-ranking-factor.png\" alt=\"How many SEOs think reviews are most important ranking factor\" class=\"wp-image-146097\" width=\"800\" height=\"591\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/6-reviews-local-ranking-factor.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/6-reviews-local-ranking-factor-576x425.png 576w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/6-reviews-local-ranking-factor-768x567.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/6-reviews-local-ranking-factor-1536x1134.png 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to get started&nbsp;<\/h3>\n\n\n\n<p>Ask your customers to leave online reviews and try to answer all of them (good or bad). This will show existing <em>and <\/em>potential customers that you really care.<\/p>\n\n\n\n<p>You can ask for reviews whenever you get a chance to contact your customers (personally, via email, via text message, in a thank-you note after purchase, etc.). But you can also use tools for generating reviews like <a href=\"https:\/\/support.google.com\/business\/answer\/7035772?hl=en\">this one from Google<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/7-request-reviews-on-google.png\" alt=\"&quot;Request reviews&quot; tool by Google\" class=\"wp-image-146098\" width=\"599\" height=\"394\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/7-request-reviews-on-google.png 1198w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/7-request-reviews-on-google-646x425.png 646w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/7-request-reviews-on-google-768x505.png 768w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\"><\/figure>\n\n\n\n<p>You can easily find online tools for managing your reviews. Some examples are Grade.us, ReviewPush, etc.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Tap into search demand with SEO content\" data-section=\"tap-into-search-demand-with-seo\">\n\n\n\n<h2 class=\"wp-block-heading\">5. Tap into search demand with SEO content&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>SEO content is any kind of content designed to rank in search engines.&nbsp;<\/p>\n\n\n\n<p>When your content ranks, it can drive consistent, organic search traffic without any additional costs. That\u2019s when you tap into search demand.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"573\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/8-seo-content-results.png\" alt=\"Organic traffic to one of our articles\" class=\"wp-image-146099\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/8-seo-content-results.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/8-seo-content-results-680x195.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/8-seo-content-results-768x220.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/8-seo-content-results-1536x440.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><figcaption>One of our blog posts gets an estimated 6.9K traffic from search engines a month. We\u2019d have to spend about $4.7K to get similar traffic through ads.<\/figcaption><\/figure>\n\n\n\n<p>The basis of this strategy is finding relevant keywords with traffic potential. The more relevant the keywords, the higher the chance that the traffic you get will convert into sales or other forms of engagement you&nbsp;need.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/9-organic-keywords-report.jpg\" alt=\"Organic keywords report\" class=\"wp-image-146101\" width=\"540\" height=\"426\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/9-organic-keywords-report.jpg 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/9-organic-keywords-report-539x425.jpg 539w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/9-organic-keywords-report-768x606.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/9-organic-keywords-report-1536x1212.jpg 1536w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\"><figcaption>Ahrefs shows us that this article ranks for 104 keywords in the U.S. But we only had to target one keyword when creating that article.<\/figcaption><\/figure>\n\n\n\n<p>It\u2019s good to keep in mind that even when you rank #1, it\u2019s not forever. You may need to revisit your content and update it when your rankings drop.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to get started&nbsp;<\/h3>\n\n\n\n<p>First, determine if SEO content is right for your business. This is the case if the answer to <em>at least <\/em>one of the below questions is&nbsp;yes:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Are people looking online for what you sell or&nbsp;do?<\/li><li>Are people looking online for solutions to problems your business helps to&nbsp;solve?&nbsp;<\/li><\/ul>\n\n\n\n<p>You can answer that using a keyword tool. You can use our <a href=\"https:\/\/ahrefs.com\/keyword-generator\">free keyword generator<\/a> to look up keywords that pop into your mind. You can even check their search demand in different countries and four different search engines.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/10-free-keyword-generator.jpg\" alt=\"Keyword ideas for handmade soap via Ahrefs' free keyword generator\" class=\"wp-image-146102\" width=\"600\" height=\"470\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/10-free-keyword-generator.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/10-free-keyword-generator-542x425.jpg 542w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/10-free-keyword-generator-768x602.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/10-free-keyword-generator-1536x1205.jpg 1536w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\"><\/figure>\n\n\n\n<p>Once you determine that SEO is worth it for you, use our detailed <a href=\"https:\/\/ahrefs.com\/seo\/seo-content\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-content\/\">step-by-step guide on creating SEO content<\/a>.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Encourage user-generated content\" data-section=\"encourage-ugc\">\n\n\n\n<h2 class=\"wp-block-heading\">6. Encourage user-generated content<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Selling something that looks good in a photo or&nbsp;video?&nbsp;<\/p>\n\n\n\n<p>Ask your customers to share a picture or a short video featuring your product. Happy customers create more happy customers.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/11-ugc-example.jpg\" alt=\"Review with pictures answered by the business owner\" class=\"wp-image-146103\" width=\"718\" height=\"533\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/11-ugc-example.jpg 1436w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/11-ugc-example-573x425.jpg 573w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/11-ugc-example-768x570.jpg 768w\" sizes=\"auto, (max-width: 718px) 100vw, 718px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to get started&nbsp;<\/h3>\n\n\n\n<p>Saying something as plain as \u201cshare your photo with us\u201d may not be enough.&nbsp;<\/p>\n\n\n\n<p>You can encourage more user-generated content (UGC) when you make your request more exciting or offer something in return.<\/p>\n\n\n\n<p>For example, brands like Vans or Apple launched an official hashtag for users and fans. Sharing photos under those hashtags creates a feeling of being part of something bigger and gives people a chance to pay attention to&nbsp;them.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/12-shotoniphone-campaign.png\" alt=\"#shotoniphone social media campaign\" class=\"wp-image-146104\" width=\"458\" height=\"385\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/12-shotoniphone-campaign.png 916w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/12-shotoniphone-campaign-506x425.png 506w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/12-shotoniphone-campaign-768x645.png 768w\" sizes=\"auto, (max-width: 458px) 100vw, 458px\"><\/figure>\n\n\n\n<p>Brands, such as clothing company Pakker Trousers, launch contests where people can win stuff for sharing a photo of themselves using the product.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/13-ugc-example-2.jpg\" alt=\"One of the entries for a contest run by Pakker Trousers\" class=\"wp-image-146105\" width=\"539\" height=\"705\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/13-ugc-example-2.jpg 1078w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/13-ugc-example-2-325x425.jpg 325w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/13-ugc-example-2-768x1004.jpg 768w\" sizes=\"auto, (max-width: 539px) 100vw, 539px\"><figcaption>One of the entries for a contest&nbsp;run by Pakker Trousers.<\/figcaption><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Create a free resource\" data-section=\"free-resource\">\n\n\n\n<h2 class=\"wp-block-heading\">7. Create a free resource<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Sharing a free resource can attract visitors and give them a taste of your offer. Think ebooks, product samples, online calculators, free courses, free consultations, and so&nbsp;on.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1504\" height=\"994\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/14-fragrance-calculator.png\" alt=\"Fragrance Calculator from Nurture Soap\" class=\"wp-image-146107\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/14-fragrance-calculator.png 1504w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/14-fragrance-calculator-643x425.png 643w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/14-fragrance-calculator-768x508.png 768w\" sizes=\"auto, (max-width: 1504px) 100vw, 1504px\"><figcaption>Fragrance Calculator from Nurture Soap, a small company selling soap-making supplies. One of three free resources on its site (all three bring&nbsp;organic traffic).<\/figcaption><\/figure>\n\n\n\n<p>If your business relies on direct contact or has a long sales cycle, you can ask for contact information in return for your free resource. This type of marketing tool is called a <a href=\"https:\/\/ahrefs.com\/blog\/lead-magnet\/\">lead magnet<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"849\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/15-free-consultation-lead-magnet.png\" alt=\"Free consultation lead magnet\" class=\"wp-image-146109\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/15-free-consultation-lead-magnet.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/15-free-consultation-lead-magnet-680x361.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/15-free-consultation-lead-magnet-768x408.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/15-free-consultation-lead-magnet-1536x815.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to get started&nbsp;<\/h3>\n\n\n\n<p>Start with choosing a proven topic for your free resource.&nbsp;<\/p>\n\n\n\n<p>One of the methods is doing keyword research. Not only will you know what actually interests people, but you\u2019ll also have a chance to rank for relevant keywords and drive organic traffic to your resource for&nbsp;free.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how you can do it in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Plug in a topic or thing relevant to your business&nbsp;<\/li><li>Go to the <strong>Matching terms<\/strong> report<\/li><li>Limit the results to some popular resource types, e.g., a calculator&nbsp;<\/li><li>Sort and filter results based on provided SEO metrics, such as search volume, Keyword Difficulty (KD), or Traffic Potential (TP)<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1331\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/16-keyword-ideas-for-soap.png\" alt=\"Matching terms report with applied filter\" class=\"wp-image-146111\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/16-keyword-ideas-for-soap.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/16-keyword-ideas-for-soap-638x425.png 638w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/16-keyword-ideas-for-soap-768x511.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/16-keyword-ideas-for-soap-1536x1023.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>You can also find proven topics by analyzing your competitors and studying your niche. <a href=\"https:\/\/ahrefs.com\/blog\/lead-magnet\/#3-how-to-find-topics-for-lead-magnets\">See this guide for details<\/a>.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Start a video blog (with SEO in mind)\" data-section=\"video-blog\">\n\n\n\n<h2 class=\"wp-block-heading\">8. Start a video blog (with SEO in&nbsp;mind)&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Video marketing is especially good for two things:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>It helps to attract customers<\/strong> \u2013 70% of viewers bought from a brand after seeing it on YouTube (<a href=\"https:\/\/blog.google\/products\/ads\/new-ways-to-drive-action\/\">Google<\/a>).&nbsp;<\/li><li><strong>It helps to educate your audience<\/strong> \u2013 96% of people have watched an explainer video to learn more about a product or service (<a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\">Wyzowl<\/a>).&nbsp;<\/li><\/ul>\n\n\n\n<p>And if you combine video blogging with SEO, you get a highly engaging content format with free distribution.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/17-videos-in-serp.jpg\" alt=\"SERP showing YouTube videos\" class=\"wp-image-146113\" width=\"557\" height=\"447\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/17-videos-in-serp.jpg 1392w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/17-videos-in-serp-529x425.jpg 529w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/17-videos-in-serp-768x617.jpg 768w\" sizes=\"auto, (max-width: 557px) 100vw, 557px\"><figcaption>These videos with matcha cookie recipes show up on the first page for \u201cmatcha cookies\u201d\u2014that\u2019s free traffic.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to get started&nbsp;<\/h3>\n\n\n\n<p>Find video topic ideas with search demand:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> and paste \u201cyoutube.com\u201d as the&nbsp;URL&nbsp;<\/li><li>Go to the <strong>Organic keywords<\/strong> report&nbsp;<\/li><li>In the keyword filter, insert relevant keyword(s) for your business and hit \u201cApply\u201d<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1522\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/18-yt-videos-ranking-for-matcha.jpg\" alt=\"YouTube videos about matcha that get organic traffic from Google\" class=\"wp-image-146114\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/18-yt-videos-ranking-for-matcha.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/18-yt-videos-ranking-for-matcha-558x425.jpg 558w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/18-yt-videos-ranking-for-matcha-768x585.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/18-yt-videos-ranking-for-matcha-1536x1169.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>From that point, you can adjust the filters and sort the results to fine-tune your research.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s move one step back because video blogging is not something everybody \u201cfeels\u201d like&nbsp;doing.&nbsp;<\/p>\n\n\n\n<p>Equipment cost, talent, and a language barrier. These are some common objections to doing video marketing. But based on our experience, they are not deal breakers. Here\u2019s what our video marketing master has to say about&nbsp;that:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div style=\"display: contents;\">\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-qcgdihvfkcm\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-qcgdihvfkcm\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/QCgDIhvFkCM?start=547&amp;feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/QCgDIhvFkCM?start=547&amp;feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n<\/div><\/figure>\n\n\n\n<p><strong>Recommended viewing: <\/strong><a href=\"https:\/\/www.youtube.com\/watch?v=Nh0mDbfEdVA\"><em>YouTube SEO: How to Rank YouTube Videos #1<\/em><\/a><em>&nbsp;<\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Do SEO for your existing content\" data-section=\"seo-for-existing-content\">\n\n\n\n<h2 class=\"wp-block-heading\">9. Do SEO for your existing content<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Sometimes, you don\u2019t need to create <em>new<\/em> content to get more traffic.&nbsp;<\/p>\n\n\n\n<p>Your old content may just need an SEO \u201cdo-over.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"317\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/19-updated-content-results.png\" alt=\"Line graph showing updated content experiences spike in organic traffic\" class=\"wp-image-146115\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/19-updated-content-results.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/19-updated-content-results-680x240.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/19-updated-content-results-768x271.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to get started&nbsp;<\/h3>\n\n\n\n<p>You need to find a good candidate for the do-over. Not every page will be a good&nbsp;fit.<\/p>\n\n\n\n<p>To do this, you will need two things:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-improve-seo\/\"><strong>This guide<\/strong><\/a> \u2013 Go ahead and try everything from this guide, from improving the click-through rate of your top-performing content to going after featured snippets.<\/li><li><strong>SEO tools <\/strong>\u2013 Data on keywords and backlinks from your and your competitors\u2019 sites can come from a tool like Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>. And data on your click-through rates from search engines will need to come from a tool specific to the search engine. For Google, this will be <a href=\"https:\/\/search.google.com\/search-console\/about\">Google Search Console<\/a>. For Bing, it\u2019s <a href=\"https:\/\/www.bing.com\/webmasters\/about\">Bing Webmaster Tools<\/a>.&nbsp;<\/li><\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. Repurpose your existing content\" data-section=\"repurpose-existing-content\">\n\n\n\n<h2 class=\"wp-block-heading\">10. Repurpose your existing content&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Repurposing content is about taking existing content and \u201crepacking\u201d it for other marketing channels.&nbsp;<\/p>\n\n\n\n<p>This simple technique allows you to reach a wider audience without the need to create new content from scratch.&nbsp;<\/p>\n\n\n\n<p>So for example, a blog post can become a video, or a course, or a series of social media posts, and so on and vice&nbsp;versa.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"491\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/20-repurposed-content-example.png\" alt=\"Article repurposed into a video\" class=\"wp-image-146116\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/20-repurposed-content-example.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/20-repurposed-content-example-680x209.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/20-repurposed-content-example-768x236.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/20-repurposed-content-example-1536x471.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><figcaption>On the right is the original article. On the left is the article repurposed into a&nbsp;video.&nbsp;<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to get started&nbsp;<\/h3>\n\n\n\n<p>You can take your best-performing content and repurpose it for other marketing channels. If it worked in one place, it probably would in other places too.&nbsp;<\/p>\n\n\n\n<p>Sometimes, you can repurpose content that didn\u2019t perform well in the past (but you have reasons to think it will work elsewhere). For example, you can take your unique, quality articles that just didn\u2019t get enough <a href=\"https:\/\/ahrefs.com\/blog\/what-are-backlinks\/\">backlinks<\/a> to challenge fierce competition on the SERPs and share them in a different format on social media platforms.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1672\" height=\"501\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/21-organic-traffic-results.png\" alt=\"Influencer marketing article's SEO metrics\" class=\"wp-image-146118\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/21-organic-traffic-results.png 1672w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/21-organic-traffic-results-680x204.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/21-organic-traffic-results-768x230.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/21-organic-traffic-results-1536x460.png 1536w\" sizes=\"auto, (max-width: 1672px) 100vw, 1672px\"><figcaption>Example: Our guide&nbsp;to influencer marketing gets only 26 organic&nbsp;visits a month due to low rankings on the SERPs (high keyword difficulty).<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1266\" height=\"516\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/22-yt-video-metrics.png\" alt=\"Influencer marketing video's video metrics\" class=\"wp-image-146120\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/22-yt-video-metrics.png 1266w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/22-yt-video-metrics-680x277.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/22-yt-video-metrics-768x313.png 768w\" sizes=\"auto, (max-width: 1266px) 100vw, 1266px\"><figcaption>On the other hand, the video repurposed from that article seems to do a lot better on YouTube.<\/figcaption><\/figure>\n\n\n\n<p>For the above techniques, follow our full guide on<a href=\"https:\/\/ahrefs.com\/blog\/repurposing-content\/\"> content repurposing<\/a>.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"11. Get in front of other people\u2019s audience\" data-section=\"get-in-front-of-other-peoples-audience\">\n\n\n\n<h2 class=\"wp-block-heading\">11. Get in front of other people\u2019s audience&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Chances are, your target audience is similar to other websites\u2019 existing target audience. And that\u2019s a good&nbsp;thing.&nbsp;<\/p>\n\n\n\n<p>You may reach somebody else\u2019s audience with your message through:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Getting featured in podcasts and newsletters.<\/li><li>Guest blogging.&nbsp;<\/li><li>Getting featured in relevant rankings and reviews.&nbsp;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/23-list-of-best-home-organization-services.png\" alt=\"Home organization businesses ranking\" class=\"wp-image-146122\" width=\"558\" height=\"511\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/23-list-of-best-home-organization-services.png 1240w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/23-list-of-best-home-organization-services-464x425.png 464w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/23-list-of-best-home-organization-services-768x704.png 768w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\"><\/figure>\n\n\n\n<p>Except for newsletters (without a web format), all of the above are also opportunities for getting a direct link to your website\u2014which may help boost your SEO. And even being featured in a newsletter may indirectly lead to links from newsletter subscribers.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to get started&nbsp;<\/h3>\n\n\n\n<p><strong>Method 1. Use Google with search operators to find opportunities&nbsp;<\/strong><\/p>\n\n\n\n<p>Helpful operators here are: <code>\u201cAND\u201d<\/code>, <code>\u201cOR\u201d<\/code>. You can use them to find websites that meet complex queries instead of just one keyword.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/24-finding-guest-posts-with-google.png\" alt=\"Looking for guest posts using Google\" class=\"wp-image-146124\" width=\"576\" height=\"444\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/24-finding-guest-posts-with-google.png 1442w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/24-finding-guest-posts-with-google-552x425.png 552w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/24-finding-guest-posts-with-google-768x591.png 768w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\"><figcaption>This query with operators means \u201cshow me websites that accept a \u2018guest post\u2019 or \u2018guest article\u2019 and contain the word \u2018blockchain.\u2019&nbsp;\u201d<\/figcaption><\/figure>\n\n\n\n<p>Then, click through the results, find websites that look like a good fit for your business, and pitch to&nbsp;them.<\/p>\n\n\n\n<p><strong>Method 2. Use Ahrefs to find opportunities and get instant performance data&nbsp;<\/strong><\/p>\n\n\n\n<p>Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/seo-toolbar\">SEO Toolbar<\/a> allows you to see performance data of websites as you Google them. So the Google screenshot from above turns into&nbsp;this:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/25-finding-guest-posts-with-ahrefs-seo-toolbar.png\" alt=\"Looking for guest posts using Ahrefs' SEO Toolbar\" class=\"wp-image-146126\" width=\"576\" height=\"671\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/25-finding-guest-posts-with-ahrefs-seo-toolbar.png 1440w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/25-finding-guest-posts-with-ahrefs-seo-toolbar-365x425.png 365w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/25-finding-guest-posts-with-ahrefs-seo-toolbar-768x895.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/25-finding-guest-posts-with-ahrefs-seo-toolbar-1318x1536.png 1318w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\"><figcaption>Highlighted parts show SEO data coming from Ahrefs. You can look at site traffic, page traffic, DR, and others as you search on Google.<\/figcaption><\/figure>\n\n\n\n<p>This way, you can easily filter out websites that don\u2019t get traffic or whose links have the lowest chance of impacting your&nbsp;SEO.&nbsp;<\/p>\n\n\n\n<p>Another method is to see where other websites, such as your competitors, got their links from. This works for any kind of mentions that leaves a trace of a backlink: reviews, rankings, guest blogging, and PR (more on that in the next chapter).&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Go to <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> and paste a URL you want to screen&nbsp;<\/li><li>Go to the <strong>Backlinks<\/strong> report<\/li><li>Search for the kind of backlinks you want to go after; to illustrate, for guest articles, use \u201cAnchor with surrounding text\u201d filter and type the word \u201cauthor\u201d&nbsp;<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1244\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/26-finding-guest-posts-with-backlinks-report.jpg\" alt=\"Looking for guest posts via backlink analysis in Ahrefs\" class=\"wp-image-146128\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/26-finding-guest-posts-with-backlinks-report.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/26-finding-guest-posts-with-backlinks-report-680x423.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/26-finding-guest-posts-with-backlinks-report-768x478.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/26-finding-guest-posts-with-backlinks-report-1536x956.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Then you can pitch the same website with a personalized and relevant message.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/ahrefs.com\/blog\/guest-blogging\/\">Guest Blogging for SEO: How to Build High-quality Links at Scale<\/a>&nbsp;<\/li><li><a href=\"https:\/\/ahrefs.com\/blog\/blogger-outreach\/\">Blogger Outreach: How to Do It at Scale (Without Feeling Like a&nbsp;Jerk)<\/a><\/li><li><a href=\"https:\/\/ahrefs.com\/blog\/outreach\/\">I Just Deleted Your Outreach Email Without Reading. And NO, I Don\u2019t Feel Sorry<\/a>&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"12. Get free press with digital PR\" data-section=\"free-press-with-digital-pr\">\n\n\n\n<h2 class=\"wp-block-heading\">12. Get free press with digital PR<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Public relations is not reserved for big brands with entire PR departments on the payroll. Small businesses can get press too. And they can get it for&nbsp;free.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1805\" height=\"475\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/27-quote-by-relationship-coach.png\" alt=\"One of many quotes from this &quot;love and relationship&quot; coach\" class=\"wp-image-146130\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/27-quote-by-relationship-coach.png 1805w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/27-quote-by-relationship-coach-680x179.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/27-quote-by-relationship-coach-768x202.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/27-quote-by-relationship-coach-1536x404.png 1536w\" sizes=\"auto, (max-width: 1805px) 100vw, 1805px\"><figcaption>One of many quotes from this \u201clove and relationship\u201d coach.<\/figcaption><\/figure>\n\n\n\n<p>There are basically two ways to get free&nbsp;press.&nbsp;<\/p>\n\n\n\n<p>One is to do something extraordinary (maybe your business is already doing it?) and issue a press release about&nbsp;it.&nbsp;<\/p>\n\n\n\n<p>The other is to offer your expert commentary, per the journalist\u2019s request.&nbsp;<\/p>\n\n\n\n<p>It can take some effort, but it\u2019s usually worth&nbsp;it:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>PR increases brand awareness.&nbsp;<\/li><li>News websites and magazines can drive traffic to your website.&nbsp;<\/li><li>Being featured by the press is a great chance to earn a link from a high-authority website (and boost&nbsp;SEO).<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1493\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/28-high-dr-links-from-press.png\" alt=\"Links from magazines with a strong backlink profile (data via Ahrefs)\" class=\"wp-image-146131\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/28-high-dr-links-from-press.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/28-high-dr-links-from-press-569x425.png 569w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/28-high-dr-links-from-press-768x574.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/28-high-dr-links-from-press-1536x1147.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><figcaption>Links from magazines with a strong backlink profile (DR stands for Domain Rating).<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to get started&nbsp;<\/h3>\n\n\n\n<p>If you feel your business is doing something that can make the headlines, tell the press about&nbsp;it.&nbsp;<\/p>\n\n\n\n<p>Use this <a href=\"https:\/\/ahrefs.com\/blog\/how-to-write-a-press-release\/\">guide to write a press release<\/a> and send it to the magazines where the story is most relevant.&nbsp;<\/p>\n\n\n\n<p>An effective tactic may be to start with reputable local media. If your story gets featured, you may use it in your pitch to more prominent media outlets. Additionally, other media may pick up the story organically.<\/p>\n\n\n\n<p>As for monitoring journalist requests, use:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A service like HARO, Terkel, or SourceBottle.&nbsp;<\/li><li>#journorequest on Twitter.&nbsp;<\/li><\/ul>\n\n\n\n<p>These two free tools from Ahrefs can come in handy&nbsp;too:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Our free <a href=\"https:\/\/ahrefs.com\/website-authority-checker\">website authority checker<\/a> will show you the Domain Rating (DR) for any given website. DR is a good proxy for checking the authority of the website and the possible SEO impact of links from&nbsp;it.&nbsp;<\/li><li><a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a> will show all backlinks you got from PR efforts, among other features.&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>Recommended reading: <\/strong><a href=\"https:\/\/ahrefs.com\/blog\/digital-pr\/\"><em>Digital PR: The Beginner\u2019s Guide to Making Your Brand Unmissable<\/em><\/a>&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"13. Let others promote you through affiliate programs\" data-section=\"others-promote-you-through-affiliate-programs\">\n\n\n\n<h2 class=\"wp-block-heading\">13. Let others promote you through affiliate programs&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Affiliate marketing programs allow <a href=\"https:\/\/ahrefs.com\/blog\/influencer-marketing\/\">influencers<\/a>, bloggers, and other kinds of online content creators to promote your products for a commission from&nbsp;sales.<\/p>\n\n\n\n<p>You can find affiliate marketing examples all over the web. Usually, affiliate marketers include links to products inside reviews or some kind of educational content (recipes, tutorials, etc.). Sometimes, they even run their own&nbsp;shops.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/29-shop-with-affiliate-links.jpg\" alt=\"Shop made mostly out of affiliate links\" class=\"wp-image-146132\" width=\"474\" height=\"597\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/29-shop-with-affiliate-links.jpg 1186w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/29-shop-with-affiliate-links-338x425.jpg 338w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/29-shop-with-affiliate-links-768x966.jpg 768w\" sizes=\"auto, (max-width: 474px) 100vw, 474px\"><figcaption>At&nbsp;<a href=\"https:\/\/www.google.com\/url?q=http:\/\/loveandlemons.com&amp;sa=D&amp;source=docs&amp;ust=1661658508360995&amp;usg=AOvVaw2QRe9U-3pmeEeqgWuzrbTF\" target=\"_blank\" rel=\"noreferrer noopener\">loveandlemons.com<\/a>, of the biggest food blogs, you can shop for kitchen&nbsp;essentials and photography equipment. Makes sense because, at one point, the reader will surely wonder what gear its team uses for such great photos.<\/figcaption><\/figure>\n\n\n\n<p>Affiliate marketing is designed to be mutually beneficial. The better affiliates promote, the more you sell, and the more they earn in return.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to get started&nbsp;<\/h3>\n\n\n\n<p>Depends on the <a href=\"https:\/\/ahrefs.com\/blog\/affiliate-marketing-programs\/\">affiliate marketing program<\/a>.<\/p>\n\n\n\n<p>For example, on ClickBank, you list your product on a public marketplace and wait for affiliates to find&nbsp;you.&nbsp;<\/p>\n\n\n\n<p>But on platforms like Impact, you can choose affiliates from the platform\u2019s contact list.&nbsp;<\/p>\n\n\n\n<p>But if you want to spend the least possible time on managing your affiliate program, you can consider a program like GiddyUp. It will even take care of creating banners for you and your affiliates.&nbsp;<\/p>\n\n\n\n<p>As for the costs, there are usually some small up-front costs paid to the affiliate platform. But other than that, everything is performance-based.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"14. See what works for your competitors\" data-section=\"what-works-for-competitors\">\n\n\n\n<h2 class=\"wp-block-heading\">14. See what works for your competitors&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>The oldest advice on the planet, right? Well, it still&nbsp;works.&nbsp;<\/p>\n\n\n\n<p>While following your competitor\u2019s steps may be harder in the \u201coffline\u201d world, it\u2019s much easier (and cheaper) online.&nbsp;<\/p>\n\n\n\n<p>By using <a href=\"https:\/\/ahrefs.com\/blog\/competitor-analysis-tools\/\">competitor analysis tools<\/a>, you can learn things like:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What type of content works for your competition.&nbsp;<\/li><li>What do competitors see as a good advertising investment and how they advertise it.&nbsp;<\/li><li>Where they get their backlinks.&nbsp;<\/li><li>Gaps in your content strategy.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How to get started&nbsp;<\/h3>\n\n\n\n<p>Get a competitor analysis tool designed for the type of marketing you want to analyze. Some examples are:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Ahrefs<\/strong> \u2013 SEO, PPC, and content marketing<\/li><li><strong>Moat<\/strong> \u2013 Digital ads<\/li><li><strong>MailCharts<\/strong> \u2013 Email marketing&nbsp;<\/li><li><strong>Brand24<\/strong> \u2013 Brand monitoring in web and social media<\/li><li><strong>SparkToro<\/strong> \u2013 Audience insight<\/li><li><strong>Visualping<\/strong> \u2013 Webpage monitoring<\/li><\/ul>\n\n\n\n<p>So say you want to see which topics you haven\u2019t blogged about yet compared to your competitors. You can check that quickly by pasting your and your competitors\u2019 URLs in Ahrefs\u2019<a href=\"https:\/\/ahrefs.com\/content-gap\"> Content Gap tool<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1579\" height=\"642\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/30-content-gap-report.png\" alt=\"Content gap analysis\" class=\"wp-image-146134\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/30-content-gap-report.png 1579w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/30-content-gap-report-680x276.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/30-content-gap-report-768x312.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/30-content-gap-report-1536x625.png 1536w\" sizes=\"auto, (max-width: 1579px) 100vw, 1579px\"><figcaption>A quick check comparison of three dog behaviorist and training blogs. Our target blog could consider keywords like \u201cwhat are shock collars\u201d or \u201csecond dog syndrome.\u201d<\/figcaption><\/figure>\n\n\n\n<p>You\u2019ll get keywords your competitors rank for, but you don\u2019t. This way, you\u2019ll save a ton of time on manually going through websites.&nbsp;<\/p>\n\n\n\n<p><strong>Recommended reading: <\/strong><a href=\"\/blog\/competitive-analysis-guide\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/competitor-analysis\/\"><em>How to Conduct a Competitive Analysis (Template Included)<\/em><\/a>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is the best marketing strategy for a small business?&nbsp;<\/h2>\n\n\n\n<p>The best marketing strategy is the one that brings you results. It\u2019s common to see some strategies working for some and not for others.&nbsp;<\/p>\n\n\n\n<p>Although it may sound cliche, it\u2019s crucial to take any advice with a grain of salt and simply test things yourself. The best marketing strategy may be the one you haven\u2019t tried&nbsp;yet.&nbsp;<\/p>\n\n\n\n<p>And when you find a marketing strategy that works for you, double down on&nbsp;it.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts&nbsp;<\/h2>\n\n\n\n<p>As you can see, marketing strategies can be very different from one another. It\u2019s actually kind of mind-boggling to see so many ways of growing a business.&nbsp;<\/p>\n\n\n\n<p>So a good idea is to prioritize.&nbsp;<\/p>\n\n\n\n<p>Try the classic \u201cprioritization matrix.\u201d Take a moment to think about marketing strategies you found in this and other guides and put them in one of the categories based on a) the effort they need and b) the value they&nbsp;give.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/31-prioritization-matrix.png\" alt=\"Prioritization matrix\" class=\"wp-image-146135\" width=\"540\" height=\"496\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/31-prioritization-matrix.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/31-prioritization-matrix-463x425.png 463w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/31-prioritization-matrix-768x706.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/31-prioritization-matrix-1536x1411.png 1536w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\"><\/figure>\n\n\n\n<p>So for example, if getting free press may be low effort <em>and<\/em> high value for you, that will be something to put into action as soon as possible.&nbsp;<\/p>\n\n\n\n<p>Got questions? Ping me <a href=\"https:\/\/twitter.com\/m_makosiewicz\">on Twitter<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Call them strategies or tactics, but here are 14 ways you can promote your business that a) work, b) don\u2019t require a large budget, and c) won\u2019t hurt your brand in the long&nbsp;run. &nbsp; Before pouring resources into any promotion<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":159,"featured_media":146137,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[390],"tags":[],"coauthors":[412],"class_list":["post-146080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>14 Cheap &amp; Effective Small-Business Marketing Strategies<\/title>\n<meta name=\"description\" content=\"Start by making sure you&#039;re not dealing with the leaky bucket effect\u2014and then check out more marketing strategies great for small businesses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/small-business-marketing-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"14 Cheap &amp; Effective Small-Business Marketing Strategies\" \/>\n<meta property=\"og:description\" content=\"And none of them is about spending more on ads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/small-business-marketing-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-30T05:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-19T04:21:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/fb_small_business_marketing_strategies-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mateusz Makosiewicz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"And none of them is about spending more on ads.\" \/>\n<meta name=\"twitter:creator\" content=\"@m_makosiewicz\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/small-business-marketing-strategies\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/small-business-marketing-strategies\\\/\"},\"author\":{\"name\":\"Mateusz Makosiewicz\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/c7e64c851ecc4eabb77eaefae90a440c\"},\"headline\":\"14 Cheap &amp; Effective Small-Business Marketing Strategies\",\"datePublished\":\"2022-08-30T05:30:00+00:00\",\"dateModified\":\"2022-10-19T04:21:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/small-business-marketing-strategies\\\/\"},\"wordCount\":3744,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/small-business-marketing-strategies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/fb_small_business_marketing_strategies-1.png\",\"articleSection\":[\"General Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/small-business-marketing-strategies\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/small-business-marketing-strategies\\\/\",\"name\":\"14 Cheap &amp; Effective Small-Business Marketing Strategies\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/small-business-marketing-strategies\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/small-business-marketing-strategies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/fb_small_business_marketing_strategies-1.png\",\"datePublished\":\"2022-08-30T05:30:00+00:00\",\"dateModified\":\"2022-10-19T04:21:29+00:00\",\"description\":\"Start by making sure you're not dealing with the leaky bucket effect\u2014and then check out more marketing strategies great for small businesses.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ahrefs.com\\\/blog\\\/small-business-marketing-strategies\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/small-business-marketing-strategies\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/fb_small_business_marketing_strategies-1.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/fb_small_business_marketing_strategies-1.png\",\"width\":1200,\"height\":630},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"name\":\"SEO Blog by Ahrefs\",\"description\":\"Link Building Strategies &amp; SEO Tips\",\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\",\"name\":\"Ahrefs\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/ahrefs-logo.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/ahrefs-logo.png\",\"width\":2048,\"height\":768,\"caption\":\"Ahrefs\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Ahrefs\\\/\",\"https:\\\/\\\/x.com\\\/ahrefs\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ahrefs\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/ahrefscom\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/c7e64c851ecc4eabb77eaefae90a440c\",\"name\":\"Mateusz Makosiewicz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/mateusz-makosiewicz.png8bf90d5a58159ff233b11073a8215049\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/mateusz-makosiewicz.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/mateusz-makosiewicz.png\",\"caption\":\"Mateusz Makosiewicz\"},\"description\":\"Marketing researcher and educator at Ahrefs. Mateusz has over 15 years of experience in marketing gained in agencies, SaaS and hardware businesses. When not writing, he's composing music or enjoying long walks.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/mateusz-makosiewicz-38154b67\\\/\",\"https:\\\/\\\/x.com\\\/m_makosiewicz\"],\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/author\\\/mateusz-makosiewicz\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"14 Cheap &amp; Effective Small-Business Marketing Strategies","description":"Start by making sure you're not dealing with the leaky bucket effect\u2014and then check out more marketing strategies great for small businesses.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ahrefs.com\/blog\/small-business-marketing-strategies\/","og_locale":"en_US","og_type":"article","og_title":"14 Cheap &amp; Effective Small-Business Marketing Strategies","og_description":"And none of them is about spending more on ads.","og_url":"https:\/\/ahrefs.com\/blog\/small-business-marketing-strategies\/","og_site_name":"SEO Blog by Ahrefs","article_publisher":"https:\/\/www.facebook.com\/Ahrefs\/","article_published_time":"2022-08-30T05:30:00+00:00","article_modified_time":"2022-10-19T04:21:29+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/fb_small_business_marketing_strategies-1.png","type":"image\/png"}],"author":"Mateusz Makosiewicz","twitter_card":"summary_large_image","twitter_description":"And none of them is about spending more on ads.","twitter_creator":"@m_makosiewicz","twitter_site":"@ahrefs","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ahrefs.com\/blog\/small-business-marketing-strategies\/#article","isPartOf":{"@id":"https:\/\/ahrefs.com\/blog\/small-business-marketing-strategies\/"},"author":{"name":"Mateusz Makosiewicz","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/c7e64c851ecc4eabb77eaefae90a440c"},"headline":"14 Cheap &amp; Effective Small-Business Marketing Strategies","datePublished":"2022-08-30T05:30:00+00:00","dateModified":"2022-10-19T04:21:29+00:00","mainEntityOfPage":{"@id":"https:\/\/ahrefs.com\/blog\/small-business-marketing-strategies\/"},"wordCount":3744,"publisher":{"@id":"https:\/\/ahrefs.com\/blog\/#organization"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/small-business-marketing-strategies\/#primaryimage"},"thumbnailUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/fb_small_business_marketing_strategies-1.png","articleSection":["General Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ahrefs.com\/blog\/small-business-marketing-strategies\/","url":"https:\/\/ahrefs.com\/blog\/small-business-marketing-strategies\/","name":"14 Cheap &amp; Effective Small-Business Marketing Strategies","isPartOf":{"@id":"https:\/\/ahrefs.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ahrefs.com\/blog\/small-business-marketing-strategies\/#primaryimage"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/small-business-marketing-strategies\/#primaryimage"},"thumbnailUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/fb_small_business_marketing_strategies-1.png","datePublished":"2022-08-30T05:30:00+00:00","dateModified":"2022-10-19T04:21:29+00:00","description":"Start by making sure you're not dealing with the leaky bucket effect\u2014and then check out more marketing strategies great for small businesses.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ahrefs.com\/blog\/small-business-marketing-strategies\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/small-business-marketing-strategies\/#primaryimage","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/fb_small_business_marketing_strategies-1.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/fb_small_business_marketing_strategies-1.png","width":1200,"height":630},{"@type":"WebSite","@id":"https:\/\/ahrefs.com\/blog\/#website","url":"https:\/\/ahrefs.com\/blog\/","name":"SEO Blog by Ahrefs","description":"Link Building Strategies &amp; SEO Tips","publisher":{"@id":"https:\/\/ahrefs.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ahrefs.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ahrefs.com\/blog\/#organization","name":"Ahrefs","url":"https:\/\/ahrefs.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png","width":2048,"height":768,"caption":"Ahrefs"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Ahrefs\/","https:\/\/x.com\/ahrefs","https:\/\/www.linkedin.com\/company\/ahrefs\/","https:\/\/www.youtube.com\/c\/ahrefscom"]},{"@type":"Person","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/c7e64c851ecc4eabb77eaefae90a440c","name":"Mateusz Makosiewicz","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/06\/mateusz-makosiewicz.png8bf90d5a58159ff233b11073a8215049","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/06\/mateusz-makosiewicz.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/06\/mateusz-makosiewicz.png","caption":"Mateusz Makosiewicz"},"description":"Marketing researcher and educator at Ahrefs. Mateusz has over 15 years of experience in marketing gained in agencies, SaaS and hardware businesses. When not writing, he's composing music or enjoying long walks.","sameAs":["https:\/\/www.linkedin.com\/in\/mateusz-makosiewicz-38154b67\/","https:\/\/x.com\/m_makosiewicz"],"url":"https:\/\/ahrefs.com\/blog\/author\/mateusz-makosiewicz\/"}]}},"_links":{"self":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts\/146080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/users\/159"}],"replies":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/comments?post=146080"}],"version-history":[{"count":0,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts\/146080\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/media\/146137"}],"wp:attachment":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/media?parent=146080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/categories?post=146080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/tags?post=146080"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/coauthors?post=146080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}