{"id":144824,"date":"2022-08-03T01:10:16","date_gmt":"2022-08-03T06:10:16","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=144824"},"modified":"2024-03-18T08:13:11","modified_gmt":"2024-03-18T13:13:11","slug":"relevant-content","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/relevant-content\/","title":{"rendered":"How to Create Relevant Content That&nbsp;Ranks"},"content":{"rendered":"\n<div class=\"intro-txt\">Google aims to rank the most relevant results for searchers. So if your content isn\u2019t relevant, it won\u2019t&nbsp;rank.<\/div>\n\n\n\n<p>But relevance isn\u2019t just about including your keyword a bunch of times. In fact, it isn\u2019t about that at&nbsp;all.<\/p>\n\n\n\n<p>In this guide, you\u2019ll learn how to create relevant content that Google wants to&nbsp;rank.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How does Google determine the relevance of content?\" data-section=\"how-google-determines-content-relevance\">\n\n\n\n<h2 class=\"wp-block-heading\">How does Google determine the relevance of content?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>It does this in a variety of&nbsp;ways.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Does your page mention the search query?<\/h3>\n\n\n\n<p>According to <a href=\"https:\/\/www.google.com\/intl\/en_us\/search\/howsearchworks\/how-search-works\/ranking-results\/#relevance\">Google<\/a>, the most basic relevance signal is whether your content contains the same keywords as the search query.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-144913\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/1-how-search-works-1-1.png\" alt=\"Passage from Google's How Search Works page, explaining how Google analyzes whether a piece of content is relevant\" width=\"1218\" height=\"544\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/1-how-search-works-1-1.png 1218w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/1-how-search-works-1-1-680x304.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/1-how-search-works-1-1-768x343.png 768w\" sizes=\"auto, (max-width: 1218px) 100vw, 1218px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. Does it mention related things?<\/h3>\n\n\n\n<p>Relevance goes beyond simple keyword matching. Google also checks to see if the page contains other relevant keywords.&nbsp;<\/p>\n\n\n\n<p>For example, if a page is about Apple, then the page will also, inevitably, include relevant things like iPhone, iPad, App Store, iOS, MacBook, and so&nbsp;on.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-144914\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/2-how-search-works-1.png\" alt=\"Passage from Google's How Search Works page, explaining how Google analyzes whether a piece of content is relevant\" width=\"1258\" height=\"442\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/2-how-search-works-1.png 1258w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/2-how-search-works-1-680x239.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/2-how-search-works-1-768x270.png 768w\" sizes=\"auto, (max-width: 1258px) 100vw, 1258px\"><\/figure>\n\n\n\n<p><strong>Recommended reading: <\/strong><a href=\"https:\/\/ahrefs.com\/blog\/google-knowledge-graph\/\"><em>Google\u2019s Knowledge Graph Explained: How It Influences SEO<\/em><\/a>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Do searchers seem to find it useful?<\/h3>\n\n\n\n<p>On the same page, Google also mentions this:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-144915\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/3-how-search-works-1.png\" alt=\"Passage from Google's How Search Works page, explaining how Google analyzes whether a piece of content is relevant\" width=\"1198\" height=\"440\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/3-how-search-works-1.png 1198w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/3-how-search-works-1-680x250.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/3-how-search-works-1-768x282.png 768w\" sizes=\"auto, (max-width: 1198px) 100vw, 1198px\"><\/figure>\n\n\n\n<p>This is partly why the top-ranking results for \u201capple\u201d are about the technology company and not the fruit. Google knows from interaction data that most searchers are looking for the maker of the iPhone.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-144837\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/4-serps-for-apple.jpg\" alt=\"Google SERP for the query, &quot;apple&quot;\" width=\"1999\" height=\"995\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/4-serps-for-apple.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/4-serps-for-apple-680x338.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/4-serps-for-apple-768x382.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/4-serps-for-apple-1536x765.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/4-serps-for-apple-400x200.jpg 400w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>In the same vein, this is one reason why <strong>freshness <\/strong>can be important. For queries that are dependent on freshness\u2014for example, football transfers, election results, etc.\u2014searchers want to see the latest news. And Google <a href=\"https:\/\/www.searchenginejournal.com\/google-algorithm-history\/freshness-update\/#close\">prioritizes those results over the rest<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-144839\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/5-serps-for-transfer-news.jpg\" alt=\"Google SERP for the query, &quot;transfer news&quot;\" width=\"1427\" height=\"1085\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/5-serps-for-transfer-news.jpg 1427w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/5-serps-for-transfer-news-559x425.jpg 559w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/5-serps-for-transfer-news-768x584.jpg 768w\" sizes=\"auto, (max-width: 1427px) 100vw, 1427px\"><\/figure>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Recommendation<\/div><div class=\"recommendation-content\">Relevance here does not apply to local queries. While relevance is still important for <a href=\"https:\/\/ahrefs.com\/seo\/local-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/local-seo\/\">local SEO<\/a> (alongside distance and prominence), it means something else entirely.&nbsp;\n\n\n\n<p>According to <a href=\"https:\/\/support.google.com\/business\/answer\/7091?hl=en#zippy=%2Crelevance\">Google<\/a>, relevance (in terms of local rankings) refers to how well a local <a href=\"https:\/\/ahrefs.com\/blog\/google-my-business\/\">business profile<\/a> matches what someone is searching for.<\/p><\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to create relevant content\" data-section=\"how-to-create-relevant-content\">\n\n\n\n<h2 class=\"wp-block-heading\">How to create relevant content<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Relevance is specific to each query. So before you can create \u201crelevant\u201d content, you need to make sure you have keywords you want to target.<\/p>\n\n\n\n<p><\/p><p>If you have not done this step, do it now. You can follow the process in this video to find keywords you want to rank&nbsp;for.<\/p>\n<p>\n<\/p><div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-omjqpqg2uas\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-omjqpqg2uas\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/OMJQPqG2Uas?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/OMJQPqG2Uas?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n\n<p><strong>Recommended reading: <\/strong><a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\"><em>Keyword Research: The Beginner\u2019s Guide by Ahrefs<\/em><\/a>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Figure out search intent<\/h3>\n\n\n\n<p>We\u2019ve established earlier that a key aspect of relevance is whether searchers find the search results useful. That means Google is constantly figuring out <em>why <\/em>searchers are looking for that query, i.e., search intent. Google then serves results it thinks fulfills that intent.<\/p>\n\n\n\n<p>This means if you want to <a href=\"https:\/\/ahrefs.com\/blog\/how-to-rank-higher-on-google\/\">rank high on Google<\/a>, you need to find out what the search intent for your target keyword is. And since Google works to show the most relevant results, we can actually look at the top-ranking pages to figure out the three Cs of search intent:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content type<\/strong> \u2013 Is there a dominant type of content on the SERP, such as blog posts, product pages, videos, or landing pages?<\/li>\n\n\n\n<li><strong>Content format<\/strong> \u2013 Is there a dominant content format on the SERP, such as guides, listicles, news articles, opinion pieces, or reviews?<\/li>\n\n\n\n<li><strong>Content angle<\/strong> \u2013 Is there a dominant angle on the SERP, such as freshly updated content or content aimed at beginners?<\/li>\n<\/ul>\n\n\n\n<p>For example, let\u2019s say we want to rank for \u201cbest frying pans.\u201d Let\u2019s analyze the three Cs for this keyword:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-144843\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/6-serp-overview.png\" alt=\"SERP overview for &quot;best frying pans,&quot; via Ahrefs' Keywords Explorer\" width=\"1758\" height=\"924\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/6-serp-overview.png 1758w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/6-serp-overview-680x357.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/6-serp-overview-768x404.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/6-serp-overview-1536x807.png 1536w\" sizes=\"auto, (max-width: 1758px) 100vw, 1758px\"><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content type<\/strong> \u2013 They\u2019re mostly blog&nbsp;posts.<\/li>\n\n\n\n<li><strong>Content format<\/strong> \u2013 They\u2019re all listicles.<\/li>\n\n\n\n<li><strong>Content angle<\/strong> \u2013 The main angle is 2022, which means freshness is an important angle.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>To rank for this keyword, you\u2019ll likely have to create a \u201cbest frying pan\u201d <a href=\"https:\/\/ahrefs.com\/blog\/listicle\/\">list post<\/a> updated to the current year.<\/p>\n\n\n\n<p><strong>Recommended reading: <\/strong><a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\"><em>What Is Search Intent? A Complete Guide for Beginners<\/em><\/a>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Cover everything the searcher wants to&nbsp;know<\/h3>\n\n\n\n<p>To deserve a place on the first page of Google, you\u2019ll need to cover all the things searchers expect and want to&nbsp;know.<\/p>\n\n\n\n<p>How do you do&nbsp;this?<\/p>\n\n\n\n<p>Again, we\u2019ll turn to relevant top-ranking pages to find out what we should be covering.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Look for common subheadings<\/h4>\n\n\n\n<p>Subheadings offer quick insights into what searchers are looking for, especially if there are the same or similar ones across the top-ranking pages.<\/p>\n\n\n\n<p>For example, if we look at the top-ranking pages for \u201cguest blogging,\u201d it\u2019s likely we\u2019ll have to talk about subtopics like&nbsp;these:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What guest blogging is<\/li>\n\n\n\n<li>Benefits of guest blogging<\/li>\n\n\n\n<li>How to find guest blogging opportunities<\/li>\n<\/ul>\n\n\n\n<p>And more.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-144841\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/6-ahrefs-toolbar-content-report.png\" alt=\"Content report showing headings of an article, via Ahrefs' SEO Toolbar\" width=\"566\" height=\"439\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/6-ahrefs-toolbar-content-report.png 944w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/6-ahrefs-toolbar-content-report-548x425.png 548w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/6-ahrefs-toolbar-content-report-768x596.png 768w\" sizes=\"auto, (max-width: 566px) 100vw, 566px\"><\/figure>\n\n\n\n<p>A quick way to view all the subheadings in a post is to install Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/seo-toolbar\">SEO Toolbar<\/a> and use the free content report (what I did&nbsp;above).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Look for subtopics among keyword rankings<\/h4>\n\n\n\n<p>A page can <a href=\"https:\/\/ahrefs.com\/blog\/also-rank-for-study\/\">rank for hundreds of different keywords<\/a>. Most of them will be different ways of searching for the same topic, whereas some will be important subtopics you\u2019ll want to&nbsp;cover.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how to find these subtopics:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Paste a few top-ranking URLs for your main topic into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-gap\">Content Gap&nbsp;tool<\/a><\/li>\n\n\n\n<li>Leave the bottom section blank<\/li>\n\n\n\n<li>Hit <strong>Show keywords<\/strong><\/li>\n\n\n\n<li>Set the <strong>Intersection <\/strong>filter to <strong>3 <\/strong>and <strong>4 targets<\/strong><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-144845\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/7-content-gap.png\" alt=\"Common keywords a few articles are ranking for, via Ahrefs' Content Gap tool\" width=\"1744\" height=\"950\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/7-content-gap.png 1744w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/7-content-gap-680x370.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/7-content-gap-768x418.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/7-content-gap-1536x837.png 1536w\" sizes=\"auto, (max-width: 1744px) 100vw, 1744px\"><\/figure>\n\n\n\n<p>We can see the pages also rank for subtopics like&nbsp;these:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What are guest&nbsp;posts<\/li>\n\n\n\n<li>What is guest posting<\/li>\n\n\n\n<li>Why guest blogging<\/li>\n\n\n\n<li>Guest blog opportunities<\/li>\n\n\n\n<li>Guest post for&nbsp;SEO<\/li>\n\n\n\n<li>Guest blogging strategy<\/li>\n<\/ul>\n\n\n\n<p>And more.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Look at People Also Ask&nbsp;boxes<\/h4>\n\n\n\n<p>In recent years, Google has introduced the People Also Ask (PAA) box for most queries:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-144847\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/8-people-also-ask.png\" alt=\"People Also Ask box for the query, &quot;guest blogging&quot;\" width=\"1366\" height=\"532\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/8-people-also-ask.png 1366w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/8-people-also-ask-680x265.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/8-people-also-ask-768x299.png 768w\" sizes=\"auto, (max-width: 1366px) 100vw, 1366px\"><\/figure>\n\n\n\n<p>These questions offer insights into other things searchers may want to know. You can use a tool like <a href=\"https:\/\/alsoasked.com\/\">AlsoAsked<\/a> to pull all the PAA questions related to the topic you\u2019re targeting:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-144848\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/9-also-asked.jpg\" alt=\"Results from the tool, AlsoAsked.com\" width=\"1894\" height=\"1052\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/9-also-asked.jpg 1894w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/9-also-asked-680x378.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/9-also-asked-768x427.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/9-also-asked-1536x853.jpg 1536w\" sizes=\"auto, (max-width: 1894px) 100vw, 1894px\"><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Look at the top-ranking pages manually<\/h4>\n\n\n\n<p>Finally, there\u2019s no better substitute than simply going through each page manually to see if you\u2019ve missed out on anything.<\/p>\n\n\n\n<p>Once you\u2019re done with your research, get cracking and create your content.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Other ways to demonstrate content relevance\" data-section=\"other-ways-to-demonstrate-content-relevance\">\n\n\n\n<h2 class=\"wp-block-heading\">Other ways to demonstrate content relevance<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Besides creating content, there are a few more ways to demonstrate to Google that your content is relevant.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Get your basic on-page SEO down&nbsp;pat<\/h3>\n\n\n\n<p>You\u2019ve done the hard part\u2014creating a thorough, relevant piece of content that Google and searchers want to see. Now, it\u2019s time to put the \u201cicing\u201d on the cake and make it doubly clear to Google and searchers your page is relevant.&nbsp;<\/p>\n\n\n\n<p>You\u2019ll do this by optimizing the \u201ctechnical\u201d stuff, i.e., the page\u2019s on-page SEO. Here are the basics you need to&nbsp;do:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Include your keyword in the title<\/strong> \u2013 <a href=\"https:\/\/www.searchenginejournal.com\/google-heading-tags-important\/377592\/\">Google confirmed<\/a> the importance of headings in 2020. If it\u2019s not possible, don\u2019t try to squeeze in the keyword. Use a close variation instead.<\/li>\n\n\n\n<li><strong>Use short, descriptive URLs<\/strong> \u2013 Compared to URLs like <em>ahrefs.com\/blog\/36778<\/em>, the URL <em>ahrefs.com\/blog\/<\/em><strong><em>seo-copywriting<\/em><\/strong> helps searchers to understand what a page is about before clicking.&nbsp;<\/li>\n\n\n\n<li><strong>Write a compelling meta description<\/strong> \u2013 While not a ranking factor, Google does bold words and phrases closely related to the query. It also helps further entice searchers to click on your results.&nbsp;<\/li>\n\n\n\n<li><strong>Optimize your images<\/strong> \u2013 Filenames and <a href=\"https:\/\/ahrefs.com\/blog\/alt-text\/\">alt text<\/a> help Google understand images better. So make sure you name your images appropriately and write alt text that\u2019s descriptive.<\/li>\n\n\n\n<li><strong>Link to relevant internal and external resources<\/strong> \u2013 Linking to relevant internal and external resources helps visitors navigate your website and find more information.<\/li>\n<\/ol>\n\n\n\n<p><strong>Recommended reading: <\/strong><a href=\"https:\/\/ahrefs.com\/seo\/on-page-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/on-page-seo\/\"><em>On-Page SEO: The Beginner\u2019s Guide<\/em><\/a>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Consider building content hubs<\/h3>\n\n\n\n<p>Content hubs (also known as topic clusters) are interlinked collections of content about a similar topic. They consist of three&nbsp;parts:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/pillar-page-examples\/\"><strong>Pillar page<\/strong><\/a> \u2013 A high-level guide about a broad&nbsp;topic.<\/li>\n\n\n\n<li><strong>Subpages<\/strong> \u2013 In-depth guides about parts of the main&nbsp;topic.<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\"><strong>Internal links<\/strong><\/a> \u2013 They connect the pillar page and its subpages in both directions.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-144849\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/10-content-hub.png\" alt=\"Illustration of how a content hub looks like\" width=\"495\" height=\"627\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/10-content-hub.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/10-content-hub-336x425.png 336w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/10-content-hub-768x973.png 768w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\"><\/figure>\n\n\n\n<p>Google looks at links and their <a href=\"https:\/\/ahrefs.com\/blog\/anchor-text\/\">anchor text<\/a> to understand a page\u2019s content and, therefore, relevance.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-144850\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/11-relevant-pages-cast-stronger-votes.png\" alt=\"Illustration of how relevant pages cast stronger votes on a page\" width=\"630\" height=\"459\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/11-relevant-pages-cast-stronger-votes.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/11-relevant-pages-cast-stronger-votes-584x425.png 584w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/11-relevant-pages-cast-stronger-votes-768x559.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/11-relevant-pages-cast-stronger-votes-1536x1118.png 1536w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\"><\/figure>\n\n\n\n<p>For example, if a site about coffee links to your page about coffee, it \u201caffirms\u201d to Google that your page is about coffee. Makes sense, right?&nbsp;<\/p>\n\n\n\n<p>It works the same way for internal links&nbsp;too.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1108\" height=\"664\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/Screenshot-2024-03-18-at-12.18.30.png\" alt=\"John Mueller says anchor text gives additional context\" class=\"wp-image-172946\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/Screenshot-2024-03-18-at-12.18.30.png 1108w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/Screenshot-2024-03-18-at-12.18.30-680x408.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/Screenshot-2024-03-18-at-12.18.30-768x460.png 768w\" sizes=\"auto, (max-width: 1108px) 100vw, 1108px\"><\/figure>\n\n\n\n<p>So by connecting your pages using relevant internal links in a content hub, it helps to build semantic relationships between your content.&nbsp;<\/p>\n\n\n\n<p>Furthermore, because of the perceived value of a hub\u2014as people usually prefer to link to the best, most useful resource on a topic\u2014content hubs tend to attract a lot of backlinks. Not only does this improve relevance, but it can also help to boost rankings (links are an important <a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">Google ranking factor<\/a>!).<\/p>\n\n\n\n<p>I recommend following the guide below to learn more about how to create a content hub.<\/p>\n\n\n\n<p><strong>Recommended reading: <\/strong><a href=\"https:\/\/ahrefs.com\/blog\/content-hub\/\"><em>Content Hubs for SEO: How to Get More Traffic and Links With Topic Clusters<\/em><\/a>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Build&nbsp;links<\/h3>\n\n\n\n<p>If links help to establish relevance, then the logical next step is to build more of&nbsp;them.&nbsp;<\/p>\n\n\n\n<p><\/p><p>Link building is a whole topic on its own, so I recommend watching this video to get started:<\/p>\n<p>\n<\/p><div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-c5ddo63khhi\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-c5ddo63khhi\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/C5ddo63kHHI?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/C5ddo63kHHI?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n\n<p>We have tons of resources about link building on our blog too, so you should check them&nbsp;out:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/seo\/link-building\" data-ahr=\"https:\/\/ahrefs.com\/blog\/link-building\/\">Link Building for SEO: The Beginner\u2019s Guide<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-get-backlinks\/\">How to Get Backlinks: 15 Proven Tactics<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/link-building-strategies\/\">9 Easy Link Building Strategies (That Anyone Can Use)<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Learn more<\/h2>\n\n\n\n<p>Want more resources on how to create great, relevant content that ranks? Check these&nbsp;out:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-write-great-content\/\">How to Create Great Content for Search<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/seo\/seo-content\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-content\/\">What Is SEO Content? How to Write Content That&nbsp;Ranks<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/content-creation\/\">Content Creation: The Complete Guide for Beginners<\/a>&nbsp;&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/seo-writing\/\">SEO Writing: 7 Steps to Create Search-Optimized Content<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Any questions or comments? Let me know <a href=\"https:\/\/twitter.com\/siquanong\">on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>But relevance isn\u2019t just about including your keyword a bunch of times. In fact, it isn\u2019t about that at&nbsp;all. In this guide, you\u2019ll learn how to create relevant content that Google wants to&nbsp;rank. It does this in a variety of&nbsp;ways.&nbsp;<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":144852,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[73,335],"tags":[],"coauthors":[339],"class_list":["post-144824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Create Relevant Content That Ranks<\/title>\n<meta name=\"description\" content=\"Your content won&#039;t rank if it isn&#039;t relevant. 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