{"id":144592,"date":"2022-07-28T00:15:00","date_gmt":"2022-07-28T05:15:00","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=144592"},"modified":"2025-10-20T11:23:54","modified_gmt":"2025-10-20T16:23:54","slug":"how-to-promote-your-website","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/how-to-promote-your-website\/","title":{"rendered":"How to Promote Your Website: 18 Tactics Anyone Can Start&nbsp;Today"},"content":{"rendered":"\n<p class=\"whitespace-normal break-words\"><\/p><div class=\"intro-txt\">Getting people to visit your website doesn\u2019t require a marketing degree or a big budget. It just takes the right tactics, applied in the right&nbsp;order.<\/div>\n<p class=\"whitespace-normal break-words\">This guide covers 18 practical ways to promote your website\u2014from simple tweaks you can make today to advanced strategies you can grow into. Most are free. The paid ones (like Google Ads) can start&nbsp;small.<\/p>\n<p class=\"whitespace-normal break-words\">I\u2019ve organized everything for beginners. Start with quick wins on your existing pages, then build content that attracts visitors, engage on social platforms, partner with others, and scale up from&nbsp;there.<\/p>\n<p class=\"whitespace-normal break-words\">Some tactics bring fast results. Others compound over time. Pick what feels manageable, master it, then move to the&nbsp;next.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Polish what you already have: quick SEO wins for existing pages\" data-section=\"seo-for-existing-pages\">\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\">1. Polish what you already have: quick SEO wins for existing pages<\/h2>\n<p>\n\n<\/p>\n<\/div><\/div>\n<p>\n\n<\/p>\n<p>On top of creating new content, you can improve the pages you already have. Sometimes, a few small tweaks can boost your site\u2019s visibility in search engines.<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li>More precise alignment with <a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">search intent<\/a> to better serve the meaning of the search query.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.searchenginejournal.com\/ranking-factors\/fresh-content\/\">Refreshing<\/a> the content, making it more up to&nbsp;date.&nbsp;<\/li>\n\n\n\n<li>Introducing a unique value to show Google and searchers that you have something new to add to the table (to Google, <a href=\"https:\/\/developers.google.com\/search\/docs\/beginner\/seo-starter-guide\">unique content is quality content<\/a>).&nbsp;<\/li>\n\n\n\n<li>Optimizing your title tag to get more clicks from the SERPs (search engine results pages).&nbsp;<\/li>\n\n\n\n<li>Filling content gaps for more topical relevancy.&nbsp;<\/li>\n\n\n\n<li>Adding internal links to distribute link equity.&nbsp;<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<p>At Ahrefs, we do these things to get more traffic regularly. With multiple successes.&nbsp;<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"580\" class=\"wp-image-144611\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/6-search-intent-alignment-results.jpg\" alt=\"Nailed search intent (before and after results shown in line graph)\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/6-search-intent-alignment-results.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/6-search-intent-alignment-results-680x247.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/6-search-intent-alignment-results-768x278.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/6-search-intent-alignment-results-1536x557.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\">\n<figcaption class=\"wp-element-caption\">Here\u2019s how organic traffic to one of our articles grew after we aligned with the search intent.<\/figcaption>\n<\/figure>\n<p>\n\n<\/p>\n<p>You can follow our step-by-step process with this guide: <a href=\"https:\/\/ahrefs.com\/blog\/republishing-content\/\">Republishing Content: How to Update Old Blog Posts for SEO<\/a>&nbsp;<\/p>\n<p>\n\n<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Start with keywords you can actually rank for\" data-section=\"prioritize-easy-keywords-for-seo\">\n\n\n\n<h2 class=\"wp-block-heading\">2. Start with keywords you can actually rank&nbsp;for<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If you\u2019re unfamiliar with SEO, it stands for search engine optimization, and it allows you to get free traffic from search engines like Google. For example, our beginner\u2019s guide on affiliate marketing gets an estimated 24.4K visits from search engines every month with zero ad&nbsp;spend.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\">\n<div id=\"attachment_144602\" style=\"width: 2009px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-144602\" class=\"wp-image-144602\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/1-organic-search-traffic-results.png\" alt=\"Overview of our beginner's guide to affiliate marketing\" width=\"1999\" height=\"522\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/1-organic-search-traffic-results.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/1-organic-search-traffic-results-680x178.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/1-organic-search-traffic-results-768x201.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/1-organic-search-traffic-results-1536x401.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><p id=\"caption-attachment-144602\" class=\"wp-caption-text\">Data via Ahrefs.<\/p><\/div>\n<\/figure>\n\n\n\n<p>One of the easiest ways to get started with SEO is by targeting low-competition keywords. Here\u2019s how you can do it using Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>.&nbsp;<\/p>\n\n\n\n\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter a few broad terms related to your websites (aka <a href=\"https:\/\/ahrefs.com\/blog\/seed-keywords\/\">seed keywords<\/a>).<\/li>\n\n\n\n<li>Go to the matching terms report and choose low competition keywords from filter presets.&nbsp;<\/li>\n<\/ol>\n\n\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-181068\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/ahrefs-low-competition-keywords-scaled.jpg\" alt=\"Ahrefs low competition keywords preset. \" width=\"2560\" height=\"1263\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/ahrefs-low-competition-keywords-scaled.jpg 2560w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/ahrefs-low-competition-keywords-680x335.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/ahrefs-low-competition-keywords-768x379.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/ahrefs-low-competition-keywords-1536x758.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/ahrefs-low-competition-keywords-2048x1010.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\"><\/p>\n<p>In the image above, you can already see some good examples: \u201cwhat does matcha taste like\u201d, \u201cmatcha caffeine\u201d.<\/p>\n<p>Single low-competition keywords may not offer as much traffic potential. But if you pile up a number of pages targeting these keywords, you can end up with serious organic search traffic.&nbsp;<\/p>\n\n\n\n<p>Also, low-competition keywords may convert better than their more generic counterparts if they are specific enough. One of the neat tricks to find keywords that can possibly convert to sales is to check the CPC ad cost to see if people bid for those keywords.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"843\" class=\"wp-image-144607\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/4-keywords-with-transaction-intent.png\" alt=\"Keyword ideas sorted by CPC\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/4-keywords-with-transaction-intent.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/4-keywords-with-transaction-intent-680x287.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/4-keywords-with-transaction-intent-768x324.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/4-keywords-with-transaction-intent-1536x648.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>So what to do with difficult keywords? Of course, you may target them any time you wish, but note that they will probably take more time (and backlinks) to&nbsp;rank.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"891\" class=\"wp-image-144609\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/5-position-history-chart-ahrefs.png\" alt=\"Position history chart for our article on keyword research\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/5-position-history-chart-ahrefs.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/5-position-history-chart-ahrefs-680x303.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/5-position-history-chart-ahrefs-768x342.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/5-position-history-chart-ahrefs-1536x685.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\n<figcaption class=\"wp-element-caption\">Despite many factors in favor of our article&nbsp;on keyword research, it reached #1 in the U.S. only after some four years of content updates&nbsp;and earning backlinks. Even then, it could not hold that position. KD 87 out of 100. Strong brands competing&nbsp;on the same keyword. Data via Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>.<\/figcaption>\n<\/figure>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Recommendation<\/div><div class=\"recommendation-content\">You may also want to try out zero\u2013search volume keywords, as they are usually low-competition too. <a href=\"https:\/\/thegray.company\/blog\/zero-search-volume-keywords-research-implementation\">This article<\/a> will introduce you to the subject and show you the steps. Do note that this tactic doesn\u2019t always bring results and can be a bit more complicated than what you\u2019ve read above. Also, it may be more suitable for some areas (B2B, emerging technologies) than others.<\/div><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Get found in your neighborhood with free local listings\" data-section=\"listed-in-local-directories\">\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\">3. Get found in your neighborhood with free local listings<\/h2>\n<p>\n\n<\/p>\n<\/div><\/div>\n<p>\n\n<\/p>\n<p>If you\u2019re a local business owner, getting listed in local directories is a&nbsp;must.&nbsp;<\/p>\n<p>\n\n<\/p>\n<p>This is because people look for local services on the web all of the time. For this, they use either local service directories or simply plug in a keyword like \u201clawyer near me\u201d in Google. In the latter case, Google will usually point them to a local directory.&nbsp;<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1917\" height=\"1999\" class=\"wp-image-144654\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/29-serp-local-intent.png\" alt=\"SERP for &quot;lawyer near me&quot; dominated by map pack and directories\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/29-serp-local-intent.png 1917w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/29-serp-local-intent-408x425.png 408w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/29-serp-local-intent-768x801.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/29-serp-local-intent-1473x1536.png 1473w\" sizes=\"auto, (max-width: 1917px) 100vw, 1917px\">\n<figcaption class=\"wp-element-caption\">Looking for a lawyer via Google these days? Well, you will see mostly maps and links to directories.<\/figcaption>\n<\/figure>\n<p>\n\n<\/p>\n<p>Creating or claiming your <a href=\"https:\/\/www.google.com\/business\/\">Google Business Profile<\/a> is a good starting point. Setting up the profile is quite straightforward (and free). However, what I recommend here is going a step further and making sure your profile is optimized. <a href=\"https:\/\/ahrefs.com\/blog\/google-my-business\/\">Here\u2019s how to do it in 30 minutes<\/a>.&nbsp;<\/p>\n<p>\n\n<\/p>\n<p>Completing this step will make your business profile (hence, your website) eligible to show up in Google Map Pack (the search result with a map, as seen in the picture above), Google Maps, and a local knowledge panel when someone looks for your&nbsp;brand.&nbsp;<\/p>\n<p>\n\n<\/p>\n<p>Next, add your business to relevant local directories. For example, a lawyer may want to list their service for free with Thervo.com. Just make sure to keep all information consistent across platforms.<\/p>\n<p>\n\n<\/p>\n<p>Once you\u2019re done with adding your business to directories, check out our <a href=\"https:\/\/ahrefs.com\/seo\/local-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/local-seo\/\">guide on local SEO<\/a> to take things a notch higher. Among other things, this guide will show you tactics that can improve your position in the local map pack and how to create content for keywords with local search intent.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Give away something valuable (people will come back for more)\" data-section=\"free-resource\">\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\">4. Give away something valuable (people will come back for&nbsp;more)<\/h2>\n<p>\n\n<\/p>\n<\/div><\/div>\n<p>\n\n<\/p>\n<p>Offering something useful for free is a great way to attract attention.<\/p>\n<p>\n\n<\/p>\n<p>Whether it\u2019s a printable PDF guide or a tutorial series on YouTube, focus on adding value for your audience. You\u2019ll then start seeing the magic of <a href=\"https:\/\/ahrefs.com\/blog\/word-of-mouth-marketing\/\">word of mouth<\/a> at&nbsp;work.<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1096\" class=\"wp-image-144613\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/7-user-feedback-on-our-free-resource.png\" alt=\"Actual user feedback for \u201cBlogging for business\u201d\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/7-user-feedback-on-our-free-resource.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/7-user-feedback-on-our-free-resource-680x373.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/7-user-feedback-on-our-free-resource-768x421.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/7-user-feedback-on-our-free-resource-1536x842.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\n<figcaption class=\"wp-element-caption\">Actual user feedback for \u201c<a href=\"https:\/\/ahrefs.com\/blog\/using-courses-for-marketing\/\">Blogging for business<\/a>,\u201d our free video tutorial course on how to grow your blog past 100K monthly visitors.<\/figcaption>\n<\/figure>\n<p>\n\n<\/p>\n<p>But first, you need a proven topic for your free resource.&nbsp;<\/p>\n<p>\n\n<\/p>\n<p>You can find inspiration for topics manually by visiting social media profiles of authors and magazines in your niche. Looking for these engagement signals: likes, retweets, comments, etc. Additionally, you can browse through online communities and see what resonates with your target audience.&nbsp;<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1314\" height=\"812\" class=\"wp-image-144615\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/8-reddit-top-voted.png\" alt=\"Sample content idea from Reddit\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/8-reddit-top-voted.png 1314w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/8-reddit-top-voted-680x420.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/8-reddit-top-voted-768x475.png 768w\" sizes=\"auto, (max-width: 1314px) 100vw, 1314px\"><\/figure>\n<p>\n\n<\/p>\n<p>But there are also tools that can help you with this&nbsp;job.&nbsp;<\/p>\n<p>\n\n<\/p>\n<p>One tool we recommend quite often for any kind of audience research is SparkToro. Just plug in topics your target audience frequently talks about to discover related topics and hashtags (among many other things).<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1155\" class=\"wp-image-144617\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/9-screenshot-sparktoro.jpg\" alt=\"SparkToro search tool\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/9-screenshot-sparktoro.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/9-screenshot-sparktoro-589x425.jpg 589w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/9-screenshot-sparktoro-768x554.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/9-screenshot-sparktoro-1536x1109.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<p>\n\n<\/p>\n<p>And with an all-in-one SEO toolset like <a href=\"https:\/\/ahrefs.com\/\">Ahrefs<\/a>, you can broaden your options with keyword research.&nbsp;<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1013\" class=\"wp-image-144619\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/10-matching-terms-with-filters.jpg\" alt=\"Matching terms report with applied filters\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/10-matching-terms-with-filters.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/10-matching-terms-with-filters-671x425.jpg 671w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/10-matching-terms-with-filters-260x166.jpg 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/10-matching-terms-with-filters-768x486.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/10-matching-terms-with-filters-1536x972.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<p>\n\n<\/p>\n<p>On top of that, you can reverse engineer what worked for your competitors.&nbsp;<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1103\" class=\"wp-image-144621\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/11-top-pages-report.png\" alt=\"Top pages report in Ahrefs' Site Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/11-top-pages-report.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/11-top-pages-report-617x425.png 617w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/11-top-pages-report-768x529.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/11-top-pages-report-1536x1059.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\">\n<figcaption class=\"wp-element-caption\"><strong>Top pages<\/strong> report in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> will uncover pages with the most organic traffic. You can also filter the results, as in the example&nbsp;above.<\/figcaption>\n<\/figure>\n<p>\n\n<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">Recommendation<\/div><div class=\"recommendation-content\">Consider creating content tailored to platforms with built-in content distribution mechanisms: Udemy, YouTube, Quora and even niche forums (yes, they\u2019re still a thing). For example, you can create a course on a site like Udemy on how to, say, paint Warhammer miniatures and mention that you own a website on the topic with more cool resources.&nbsp;<\/div><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Make simple videos that bring visitors from YouTube\" data-section=\"publish-on-youtube\">\n<h2>5. Make simple videos that bring visitors from YouTube<\/h2>\n<\/div><\/div>\n<p>YouTube is the second-largest search engine, and your videos can show up in both YouTube and Google search results. Every video becomes a permanent way for people to find your website.<\/p>\n<p>You probably have everything you need already: a smartphone, natural light, and basic earbuds. No paid ads required. Start simple and get better as you&nbsp;go.<\/p>\n<p>Video builds trust faster than text. When people see you explaining ideas or demonstrating something, you establish credibility. Plus, some concepts are just easier to show than write about, and video holds people\u2019s attention better.<\/p>\n<p>YouTube can also be a very precise marketing channel, because you can target specific searches. Create videos answering the exact questions your audience is asking. When they find your video, they\u2019re already interested. That\u2019s when they visit your website\u2014not as strangers, but as people who already trust&nbsp;you.<\/p>\n<h3><a id=\"post-144592-_2wa5zhxl3w1d\"><\/a>Step 1: Find topics people are already searching for<\/h3>\n<p><br>Go to YouTube or Google and start typing questions related to your niche. Pay attention to the autocomplete suggestions\u2014they show what people actually want to&nbsp;know.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1231\" class=\"wp-image-192024\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/youtube-autosuggest-.jpg\" alt=\"YouTube autosuggest. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/youtube-autosuggest-.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/youtube-autosuggest--680x409.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/youtube-autosuggest--768x462.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/youtube-autosuggest--1536x923.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<p>Next, you can use our <a href=\"https:\/\/ahrefs.com\/keyword-generator\">free Keyword Generator<\/a> tool to check how popular your chosen keywords are. It\u2019ll show you how often people search for those terms, helping you decide which ones are worth focusing on.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1676\" height=\"1692\" class=\"wp-image-192025\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/free-keyword-generator-by-ahrefs.png\" alt=\"Free keyword generator by Ahrefs\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/free-keyword-generator-by-ahrefs.png 1676w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/free-keyword-generator-by-ahrefs-421x425.png 421w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/free-keyword-generator-by-ahrefs-768x775.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/free-keyword-generator-by-ahrefs-1521x1536.png 1521w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/free-keyword-generator-by-ahrefs-120x120.png 120w\" sizes=\"auto, (max-width: 1676px) 100vw, 1676px\"><\/p>\n<p>For more detailed data and a faster process, tools like <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Ahrefs\u2019 Keywords Explorer<\/a> can help you find questions that already get consistent searches.<\/p>\n<p>Start by entering topics that relate to your website. You can come up with them yourself, use the built-in AI suggestions, or ask your favorite AI assistant for&nbsp;ideas.<\/p>\n<p>The SV (Search Volume) column shows how many people search for each keyword every month in your selected country (the numbers are for Google; you can use them as a proxy of popularity on YouTube). You can change the country anytime using the top-level filter.<\/p>\n<p>Next to the search volume, you\u2019ll see a graph showing how interest in that keyword has changed over time. Use it for a quick visual check, or sort the results by GR (Growth Rate) to see which keywords have been gaining popularity over the last 3, 6, or 12 months.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1353\" class=\"wp-image-192026\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/using-ahrefs-to-see-search-volume.jpg\" alt=\"Using Ahrefs to see search volume \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/using-ahrefs-to-see-search-volume.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/using-ahrefs-to-see-search-volume-643x425.jpg 643w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/using-ahrefs-to-see-search-volume-768x507.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/using-ahrefs-to-see-search-volume-1536x1015.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<h3><a id=\"post-144592-_ejk0dky2unuj\"><\/a>Step 2: Use the \u201cPillar and Atom\u201d approach<\/h3>\n<p>Instead of creating only short clips, start with a single, comprehensive video\u20148 to 15 minutes long\u2014that provides a complete answer to the question. This is your \u201cpillar\u201d video. Use the search phrase directly in your title so it\u2019s easy to&nbsp;find.<\/p>\n<p>Next, break that big video into smaller \u201catoms.\u201d Cut out 3\u20135 short clips (under 60 seconds each) showing key moments or takeaways. Share these as YouTube Shorts, Instagram Reels, or TikToks. These platforms are perfect for reaching new people.<\/p>\n<p>In each short, add a caption that points viewers to your full video on YouTube. That way, people who discover your short clips can easily find your main video\u2014and from there, your website or business.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Start collecting emails\u2014your most valuable marketing asset\" data-section=\"build-email-list\">\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\">6. Start collecting emails\u2014your most valuable marketing asset<\/h2>\n<p>\n\n<\/p>\n<\/div><\/div>\n<p><span style=\"font-weight: 400;\">Promoting a website is not only about bringing traffic to it <\/span><i><span style=\"font-weight: 400;\">once<\/span><\/i><span style=\"font-weight: 400;\">. You need to have a strategy in place to keep in touch with your audience and encourage them to come back. Email marketing is a great way to do&nbsp;this.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/optinmonster.com\/email-marketing-statistics\/\"><span style=\"font-weight: 400;\">billions of email users worldwide<\/span><\/a><span style=\"font-weight: 400;\">, email provides unparalleled reach to connect with your audience. What\u2019s more, by segmenting your email list, you can deliver personalized, relevant content that resonates with specific groups, increasing the chances they will engage with your website.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An email marketing list will easily become one of your most valuable assets. Case in point, <\/span><a href=\"https:\/\/www.axios.com\/2021\/02\/03\/hubspot-acquisition-the-hustle\"><span style=\"font-weight: 400;\">Hubspot paid around $27MM<\/span><\/a><span style=\"font-weight: 400;\"> to acquire a newsletter called the Hustle.&nbsp;<\/span><\/p>\n<p>\n\n<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-174192\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/image_2024-04-10_213003746.jpg\" alt=\"Newsletter example promoting a website - The Hustle \" width=\"1222\" height=\"1046\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/image_2024-04-10_213003746.jpg 1222w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/image_2024-04-10_213003746-497x425.jpg 497w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/image_2024-04-10_213003746-768x657.jpg 768w\" sizes=\"auto, (max-width: 1222px) 100vw, 1222px\"><\/p>\n<p><span style=\"font-weight: 400;\">Email marketing is a very cost-effective channel. It has significantly lower overhead costs than traditional advertising, making it a budget-friendly way to drive website traffic. <\/span><a href=\"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing\"><span style=\"font-weight: 400;\">Some studies<\/span><\/a><span style=\"font-weight: 400;\"> show that the ROI of email marketing can be as high as&nbsp;3600%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s one of the easiest channels to track, too. Every email tool out there allows you to track key metrics like open and click-through rates, which also allows you to optimize your campaigns. Quick tip: if you\u2019re using Google Analytics, make sure to turn on integration in your email marketing tool to automatically track traffic from each campaign (no need to manually add UTM tags&nbsp;then).<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-174200\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/2024-04-11_07-43-41.png\" alt=\"Automatic campaign tracking with GA integration.\" width=\"1838\" height=\"780\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/2024-04-11_07-43-41.png 1838w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/2024-04-11_07-43-41-680x289.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/2024-04-11_07-43-41-768x326.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/2024-04-11_07-43-41-1536x652.png 1536w\" sizes=\"auto, (max-width: 1838px) 100vw, 1838px\"><\/p>\n<p><span style=\"font-weight: 400;\">Speaking of email tools, choosing the one that best fits your budget is fundamental, as costs will rise based on your&nbsp;usage.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are basically two types of pricing models: based on the number of contacts (e.g., Mailchimp) and based on a number of sent emails (e.g., Brevo). If you\u2019re just starting out with this channel, you may want to choose a tool that will allow you to get as many contacts as possible without breaking the&nbsp;bank.&nbsp;<\/span><\/p>\n<p>\n\n<\/p>\n<p>Of course, building an <a href=\"https:\/\/ahrefs.com\/blog\/grow-email-list\/\">email list<\/a> is not that easy. But if email marketing is done in tandem with high quality content marketing, a setup like that puts the process of list-building almost on autopilot. All you need to do is to put up a sign-up form next to your content.&nbsp;<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"900\" class=\"wp-image-144652\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/28-newsletter-subscription.jpg\" alt=\"Email sign-up form displayed next to an article\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/28-newsletter-subscription.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/28-newsletter-subscription-680x306.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/28-newsletter-subscription-768x346.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/28-newsletter-subscription-1536x692.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n<p>\n\n<\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s wrap this section with some tried and tested tips:&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Craft a unique newsletter<\/b><span style=\"font-weight: 400;\">. Differentiate your newsletter with a distinct design, voice, and exclusive content. Incorporating interactive elements or insider insights can make your emails stand out and deepen subscriber engagement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Commit to publishing quality content regularly<\/b><span style=\"font-weight: 400;\">. After all, the content should attract people to your email list. If you feel like you can use a step back to revisit your blogging strategy, check out this list of blogging tips.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Experiment with the form of your newsletter<\/b><span style=\"font-weight: 400;\">. For example, we recently found that Ahrefs\u2019 audience prefers to get a short digest of each article we feature in the email instead of, say, bare links to articles.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Blend promotional and informational content<\/b><span style=\"font-weight: 400;\">. Mix sales messages with informative or entertaining content. For example, a fitness brand could pair product promotions with workout tips, fostering a richer, more engaging subscriber experience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Segment your audience<\/b><span style=\"font-weight: 400;\">. Tailor your emails based on subscriber data like interests and past behaviors. Customized campaigns lead to higher engagement by addressing specific needs and preferences.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conduct A\/B testing<\/b><span style=\"font-weight: 400;\">. Test variations in subject lines, offers, and calls to action to see what resonates best with your audience. This data-driven approach refines your strategy and improves overall performance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Delete inactive email addresses from your list<\/b><span style=\"font-weight: 400;\">. Removing inactive contacts from your email list enhances deliverability and engagement metrics by ensuring messages reach interested subscribers, and helps reduce costs and comply with data protection laws. It also mitigates the risk of sending to spam traps, preserving your sender reputation.<\/span><\/li>\n<\/ul>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Show up on the same social media platforms as your audience\" data-section=\"engage-audience-on-social-media\">\n<h2>7. Show up on the same social media platforms as your audience&nbsp;<\/h2>\n<p>\n\n<\/p>\n<\/div><\/div>\n<p>\n\n<\/p>\n<p>Social media and online communities are great places to find people who are interested in what you offer. The key is to figure out which platforms they use and how you can share something valuable with them. If you share helpful or interesting content, you\u2019ll have plenty of chances to link back to your website and encourage people to&nbsp;visit.<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1455\" height=\"720\" class=\"wp-image-144642\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/22-marketing-on-quora.png\" alt=\"A link to a blog post that's part of a relevant answer on Quora\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/22-marketing-on-quora.png 1455w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/22-marketing-on-quora-680x336.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/22-marketing-on-quora-768x380.png 768w\" sizes=\"auto, (max-width: 1455px) 100vw, 1455px\">\n<figcaption class=\"wp-element-caption\">Example: posting answers on&nbsp;Quora.<\/figcaption>\n<\/figure>\n<p>\n\n<\/p>\n<p>Start by learning more about your audience. For this, I\u2019ll recommend <a href=\"https:\/\/sparktoro.com\">SparkToro<\/a>.&nbsp;<\/p>\n<p>\n\n<\/p>\n<p>Another way to find places that mention topics related to your website (or even your website) is to use a web monitoring tool like Google Alerts or <a href=\"https:\/\/ahrefs.com\/alerts\">Ahrefs Alerts<\/a>.&nbsp;<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-144644\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/23-ahrefs-alert-setup.png\" alt=\"Sample Ahrefs Alert setup\" width=\"500\" height=\"497\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/23-ahrefs-alert-setup.png 1250w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/23-ahrefs-alert-setup-428x425.png 428w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/23-ahrefs-alert-setup-768x763.png 768w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\"><\/figure>\n<p>\n\n<\/p>\n<p>Once you\u2019ve zeroed in on your communities, you may want to approach them with these universal tips in&nbsp;mind:<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Pay attention to what works for each audience<\/strong> \u2013 After joining, read the rules and dedicate some time to researching the group. Look at how the existing members interact. Also, comment on others\u2019 posts while adding value and being helpful.<\/li>\n\n\n\n<li><strong>Post thoughtful, insightful comments<\/strong> \u2013 Others will begin to return the&nbsp;favor.<\/li>\n\n\n\n<li><strong>Start referencing your own website after a while<\/strong> \u2013 Only do so after you\u2019ve spent a good amount of time giving back to the community and making some friends. Even then, try to go about it in a way that doesn\u2019t scream \u201cblatant advertisement.\u201d Asking for opinions or positioning your website as something that may help people out are some ways to go about&nbsp;it.<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">Recommendation<\/div><div class=\"recommendation-content\">You shouldn\u2019t always expect referral traffic from your social posts. Two reasons:\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li>If there\u2019s no natural way to include a link, don\u2019t do it. Otherwise, your content may be seen as a spam policy violation.<\/li>\n\n\n\n<li>Social media platforms seem to prefer native continent, i.e., content that is to be \u201cconsumed\u201d on the spot instead of accessed via a link. This means sometimes you will have to trade links for engagement.&nbsp;<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<p>Case in point. Have you heard about <a href=\"https:\/\/www.miss-excel.com\/\">Miss Excel<\/a>? Her software training business can generate up to six figures per day. Not per month, per day. Even Google Docs tried to correct me on&nbsp;that.<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1492\" height=\"172\" class=\"wp-image-144646\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/24-google-autocomplete-is-wrong.png\" alt=\"Incorrect autocorrect by Google Docs\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/24-google-autocomplete-is-wrong.png 1492w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/24-google-autocomplete-is-wrong-680x78.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/24-google-autocomplete-is-wrong-768x89.png 768w\" sizes=\"auto, (max-width: 1492px) 100vw, 1492px\"><\/figure>\n<p>\n\n<\/p>\n<p>Miss Excel gets customers through social media. But you can rarely come across a direct link to her course in any of her posts. Instead, she directly shares Excel tips on TikTok and Instagram. Here\u2019s a great <a href=\"https:\/\/www.theverge.com\/22807858\/tiktok-influencer-microsoft-excel-instagram-decoder-podcast\">interview<\/a> on how she does what she&nbsp;does.&nbsp;<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1326\" height=\"602\" class=\"wp-image-144647\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/25-miss-excel.png\" alt=\"Instagram intro on Miss Excel's page\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/25-miss-excel.png 1326w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/25-miss-excel-680x309.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/25-miss-excel-768x349.png 768w\" sizes=\"auto, (max-width: 1326px) 100vw, 1326px\"><\/figure>\n<p>\n\n<\/p>\n<\/div><\/div>\n<p>\n\n<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/quora-marketing\/\">Quora Marketing: ~1 Million Views Generated. Here\u2019s How to Replicate Our Success<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/sparktoro.com\/blog\/who-will-amplify-this-and-why\/\">Who Will Amplify This? And Why? - SparkToro<\/a>&nbsp;<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<\/div><\/div>\n<p>\n\n<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Build a community around your topic\" data-section=\"start-own-community\">\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\">8. Build a community around your&nbsp;topic<\/h2>\n<p>\n\n<\/p>\n<\/div><\/div>\n<p>\n\n<\/p>\n<p>And how about creating your own community? Creating your own community\u2014whether it\u2019s a Facebook Group, a LinkedIn Group, or a forum\u2014can help you build a loyal audience and promote your website.<\/p>\n<p>\n\n<\/p>\n<p>It may work&nbsp;if:<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li>People genuinely like to share thoughts on topics related to your website.&nbsp;<\/li>\n\n\n\n<li>You can offer a unique value that will attract and retain your audience.&nbsp;<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-144649\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/26-marketing-solved-community.jpg\" alt=\"Marketing Solved community promoting a free course\" width=\"560\" height=\"534\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/26-marketing-solved-community.jpg 1400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/26-marketing-solved-community-445x425.jpg 445w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/26-marketing-solved-community-768x733.jpg 768w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\">\n<figcaption class=\"wp-element-caption\">Marketing Solved is a popular marketing community run on Facebook. Note the highlight.<\/figcaption>\n<\/figure>\n<p>\n\n<\/p>\n<p>Going further, we can see there are multiple benefits of having a community tied to your website. In terms of promotional aspects, the biggest benefit will likely be <a href=\"https:\/\/ahrefs.com\/blog\/word-of-mouth-marketing\/\">word of mouth<\/a>.&nbsp;<\/p>\n<p>\n\n<\/p>\n<p>Word of mouth is one of the most effective marketing channels. It will start working organically when community members feel like the value inside the community will benefit others. But you can potentially influence word of mouth by giving people a reason to talk, such as a new study you just published.&nbsp;<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-144651\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/27-sharing-study-ahrefs-insider.jpg\" alt=\"Sharing an original research study on Ahrefs Insider\" width=\"534\" height=\"463\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/27-sharing-study-ahrefs-insider.jpg 1334w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/27-sharing-study-ahrefs-insider-490x425.jpg 490w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/27-sharing-study-ahrefs-insider-768x667.jpg 768w\" sizes=\"auto, (max-width: 534px) 100vw, 534px\"><\/figure>\n<p>\n\n<\/p>\n<p>This way, a community can naturally start to attract members and, as a result, promote your website. Just keep in mind that you shouldn\u2019t expect overnight success with this tactic. Treat it, rather, as a long-term investment with dividends paid as you&nbsp;go.&nbsp;<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Turn one piece of content into ten\" data-section=\"repurpose-content-for-other-marketing-channels\">\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\">9. Turn one piece of content into&nbsp;ten<\/h2>\n<p>\n\n<\/p>\n<\/div><\/div>\n<p>\n\n<\/p>\n<p>Repurposing content is about using existing content and \u201crepacking\u201d it for other marketing channels.&nbsp;<\/p>\n<p>\n\n<\/p>\n<p>For example, you can chop a larger article into smaller pieces and use them to promote the original piece via guest blogging. Actually, it\u2019s such a common technique that it has its own name: the \u201cSplintering Technique.\u201d&nbsp;<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-144624\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/13-splintering-technique.png\" alt=\"Splintering technique for content repurposing\" width=\"540\" height=\"574\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/13-splintering-technique.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/13-splintering-technique-400x425.png 400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/13-splintering-technique-768x817.png 768w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\"><\/figure>\n<p>\n\n<\/p>\n<p>Or you can turn an article into a video and take advantage of YouTube\u2019s search engine and content recommendation algorithms.&nbsp;<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"491\" class=\"wp-image-144626\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/14-content-repurposing-example.png\" alt=\"Article repurposed into a video\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/14-content-repurposing-example.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/14-content-repurposing-example-680x209.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/14-content-repurposing-example-768x236.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/14-content-repurposing-example-1536x471.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\">\n<figcaption class=\"wp-element-caption\">Our article on influencer marketing&nbsp;was repurposed into a video and published on YouTube to reach even more people. Of course, it can work the other&nbsp;way around too.<\/figcaption>\n<\/figure>\n<p>\n\n<\/p>\n<p>Or you can take an entire post, strip it down to a tl;dr version, and publish it on Reddit.&nbsp;<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1554\" height=\"1196\" class=\"wp-image-144628\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/15-content-repurposing-example-2.png\" alt=\"Article repurposed into a tl;dr version posted on Reddit\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/15-content-repurposing-example-2.png 1554w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/15-content-repurposing-example-2-552x425.png 552w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/15-content-repurposing-example-2-768x591.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/15-content-repurposing-example-2-1536x1182.png 1536w\" sizes=\"auto, (max-width: 1554px) 100vw, 1554px\">\n<figcaption class=\"wp-element-caption\">This is something we did with our <a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">guide on keyword research<\/a>.<\/figcaption>\n<\/figure>\n<p>\n\n<\/p>\n<p>There are other ways to take advantage of this tactic. Check out our <a href=\"https:\/\/ahrefs.com\/blog\/repurposing-content\/\">complete guide to content repurposing<\/a>, where we share nine ideas for&nbsp;that.&nbsp;<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. Republish your content on platforms with built-in audiences\" data-section=\"syndicate-content\">\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\">10. Republish your content on platforms with built-in audiences<\/h2>\n<p>\n\n<\/p>\n<\/div><\/div>\n<p>Content syndication involves reposting your existing content on other platforms to reach a bigger audience.&nbsp;<\/p>\n<p>\n\n\n\n<\/p>\n<p>Getting started with content syndication is practically the same as guest blogging. You&nbsp;need:&nbsp;<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-write-great-content\/\">Great content<\/a>.&nbsp;<\/li>\n\n\n\n<li>Potential syndicates (websites that can publish your content). You can use the same process and tools as described above. The only thing that changes is your search query. So you can use something like <code>\u201coriginally appeared on\u201d + [topic]<\/code>.<\/li>\n\n\n\n<li>A good pitch to get your foot through the&nbsp;door.&nbsp;<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<p>With syndication comes the option to self-syndicate. So unlike guest blogging, you can self-populate your articles to other platforms like Medium, Reddit, or LinkedIn. These platforms have a large audience and their own distribution mechanism, so you can get in front of people\u2019s eyes for&nbsp;free.&nbsp;<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1526\" height=\"1184\" class=\"wp-image-144638\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/20-content-syndication-example.jpg\" alt=\"Hubspot syndicating article on Medium\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/20-content-syndication-example.jpg 1526w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/20-content-syndication-example-548x425.jpg 548w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/20-content-syndication-example-768x596.jpg 768w\" sizes=\"auto, (max-width: 1526px) 100vw, 1526px\"><\/figure>\n<p>\n\n<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">Recommendation<\/div><div class=\"recommendation-content\">Use a backlink checking tool to see where authors of your choice syndicate their content. In Ahrefs, go to Backlinks report, set the word or phrase filter to \u201cAnchor with surrounding text,\u201d and type \u201coriginally appeared on\u201d inside the input&nbsp;field.<\/div><\/div>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1090\" class=\"wp-image-144640\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/21-content-syndication-competitor-analysis.png\" alt=\"Backlinks profile with Anchor filter applied\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/21-content-syndication-competitor-analysis.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/21-content-syndication-competitor-analysis-680x371.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/21-content-syndication-competitor-analysis-768x419.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/21-content-syndication-competitor-analysis-1536x838.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n<p>&nbsp;<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\"><\/ul>\n<p>\n\n<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"11. Find guest blogging opportunities\" data-section=\"guest-blogging-opportunities\">\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\">11. Write for other websites to reach new readers<\/h2>\n<p>\n\n<\/p>\n<\/div><\/div>\n<p>Guest blogging is the act of writing and publishing an article on someone else\u2019s website or blog. You, the guest blogger, create content for another website, and in return, you get to promote your own website, products, or services to a new audience.<\/p>\n<p>\n\n<\/p>\n<p>How can you promote your website while writing for others?&nbsp;<\/p>\n<p>\n\n<\/p>\n<p>When you publish content for other websites, a number of things happen:&nbsp;<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li>You get a boost to your website traffic (although <a href=\"https:\/\/bloggerjet.com\/guest-post\/\">it\u2019s not the best method<\/a> for consistent traffic).<\/li>\n\n\n\n<li>You expose your brand to a new audience.&nbsp;<\/li>\n\n\n\n<li>The earned link contributes to your backlink profile.&nbsp;<\/li>\n\n\n\n<li>You can make new connections in the industry.&nbsp;<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<p>Apart from preparing a <a href=\"https:\/\/ahrefs.com\/blog\/outreach\/\">pitch<\/a> that stands out from the crowd, the key is to find the right places to publish.&nbsp;<\/p>\n<p>\n\n<\/p>\n<p>For this, you can use Google with search operators. Then you need to vet each page manually. Try our free <a href=\"https:\/\/ahrefs.com\/website-authority-checker\">website authority checker<\/a> for that last&nbsp;part.&nbsp;<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1442\" height=\"1110\" class=\"wp-image-144631\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/16-finding-guest-posting-opportunities-with-google.png\" alt=\"Using Google with search operators to find guest posting opportunities\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/16-finding-guest-posting-opportunities-with-google.png 1442w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/16-finding-guest-posting-opportunities-with-google-552x425.png 552w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/16-finding-guest-posting-opportunities-with-google-768x591.png 768w\" sizes=\"auto, (max-width: 1442px) 100vw, 1442px\"><\/figure>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-144632\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/17-ahrefs-authority-checker.png\" alt=\"Result from screening a website with Ahrefs' free authority checker\" width=\"590\" height=\"633\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/17-ahrefs-authority-checker.png 1180w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/17-ahrefs-authority-checker-396x425.png 396w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/17-ahrefs-authority-checker-768x824.png 768w\" sizes=\"auto, (max-width: 590px) 100vw, 590px\"><\/figure>\n<p>\n\n<\/p>\n<p>With an Ahrefs sub and our <a href=\"https:\/\/ahrefs.com\/seo-toolbar\">SEO Toolbar<\/a>, you can also vet the websites right inside the&nbsp;SERPs.<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-144634\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/18-finding-guest-posting-opportunities-with-google-and-ahrefs.png.png\" alt=\"Using Google with search operators and Ahrefs' SEO Toolbar to find guest posting opportunities\" width=\"720\" height=\"839\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/18-finding-guest-posting-opportunities-with-google-and-ahrefs.png.png 1440w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/18-finding-guest-posting-opportunities-with-google-and-ahrefs.png-365x425.png 365w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/18-finding-guest-posting-opportunities-with-google-and-ahrefs.png-768x895.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/18-finding-guest-posting-opportunities-with-google-and-ahrefs.png-1318x1536.png 1318w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\"><\/figure>\n<p>\n\n<\/p>\n<p>Or use our <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a> to get additional insight to filter for results that meet specific performance criteria.&nbsp;<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1465\" class=\"wp-image-144636\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/19-content-explorer-guest-posting-opportunities.png\" alt=\"Possible guest blogging opportunities filtered by DR and website traffic\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/19-content-explorer-guest-posting-opportunities.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/19-content-explorer-guest-posting-opportunities-580x425.png 580w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/19-content-explorer-guest-posting-opportunities-768x563.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/19-content-explorer-guest-posting-opportunities-1536x1126.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\n<figcaption class=\"wp-element-caption\">Possible guest blogging opportunities filtered by DR and website traffic.<\/figcaption>\n<\/figure>\n<p>\n\n<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/guest-blogging\/\">Guest Blogging for SEO: How to Build High-Quality Links at Scale<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/outreach\/\">I Just Deleted Your Outreach Email Without Reading. And NO, I Don\u2019t Feel Sorry.<\/a>&nbsp;<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<\/div><\/div>\n<p>\n\n<\/p>\n<p>\n\n<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"12. Get listed in 'best of' roundups and review articles\" data-section=\"featured-in-rankings-and-reviews\">\n<h2>12. Get listed in \u201cbest of\u201d roundups and review articles<\/h2>\n<p>\n\n<\/p>\n<\/div><\/div>\n<p>\n\n<\/p>\n<p>The web is full of rankings and reviews. Chances are that some of them are related to what you do. Getting featured (and linked) is a free way to get some direct referral traffic, boost your SEO, and increase your brand awareness.&nbsp;<\/p>\n<p>\n\n<\/p>\n<p>If you\u2019re just starting out, you may want to build some authority before you send your first pitch. Keep in mind that editors will screen your website by a number of different criteria \u2014 from website design, social media following, to even personally testing your products, recipes, strategies, and whatever you offer. Also, they may be actual experts on the&nbsp;topic.&nbsp;<\/p>\n<p>\n\n<\/p>\n<p>So what may help you here is segmenting your outreach prospects based on the authority of the website you\u2019re targeting. What you\u2019ll do then is to start from smaller websites and move your way&nbsp;up.&nbsp;<\/p>\n<p>\n\n<\/p>\n<p>The backlink profile of a website can be a useful, quick proxy for this, so you can use Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a> or the <a href=\"https:\/\/ahrefs.com\/website-authority-checker\">free website authority checker<\/a> if you don\u2019t own a subscription.<\/p>\n<p>\n\n<\/p>\n<p>At all times, check your targets manually. This will help you personalize your pitch and potentially discover additional opportunities, such as a special section for \u201crising stars.\u201d<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1506\" height=\"1270\" class=\"wp-image-144668\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/37-food-blogs-ranking-example.png\" alt=\"&quot;Rising stars&quot; section in a newsletter\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/37-food-blogs-ranking-example.png 1506w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/37-food-blogs-ranking-example-504x425.png 504w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/37-food-blogs-ranking-example-768x648.png 768w\" sizes=\"auto, (max-width: 1506px) 100vw, 1506px\"><\/figure>\n<p>\n\n<\/p>\n<p>Another tip here is to focus on webpages that rank very specific types of websites. They can be easier to reach out to since more niche topics tend to have smaller audiences. So for example, if you\u2019re running a blog that focuses on low FODMAP cooking, look for that kind of opportunity instead of \u201cbest food&nbsp;blogs.\u201d&nbsp;<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\">\n<p class=\"whitespace-normal break-words\">This is also one of the best ways to <a href=\"https:\/\/ahrefs.com\/blog\/ai-visibility\/\">increase your share of voice in AI search<\/a>. When AI tools answer questions about products or services in your category, they often pull from these authoritative roundup articles\u2014so getting featured means you\u2019re more likely to be recommended by AI assistants.<\/p>\n<p>To illustrate, most mentions of Ahrefs in AI assistants like ChatGPT and AI results from Google come from other websites, not&nbsp;ours.&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-191615\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-an-ahrefs-report-listing-the-top-t-1.png\" alt=\"A screenshot of an Ahrefs report listing the top third-party web pages that mention the brand &quot;Ahrefs&quot; in AI responses. The list includes pages from zapier.com, https:\/\/www.google.com\/search?q=google.com, and reddit.com.\" width=\"2048\" height=\"681\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-an-ahrefs-report-listing-the-top-t-1.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-an-ahrefs-report-listing-the-top-t-1-680x226.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-an-ahrefs-report-listing-the-top-t-1-768x255.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/09\/a-screenshot-of-an-ahrefs-report-listing-the-top-t-1-1536x511.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<\/div><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"13. Land a mention in popular newsletters and podcasts\" data-section=\"featured-in-newsletter-or-podcasts\">\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\">13. Land a mention in popular newsletters and podcasts<\/h2>\n<p>\n\n<\/p>\n<\/div><\/div>\n<p>\n\n<\/p>\n<p>Chances are that there is a newsletter in your niche that regularly curates content found on the&nbsp;web.&nbsp;<\/p>\n<p>\n\n<\/p>\n<p>And chances are, if your content is good enough, it can be featured in one of those newsletters.&nbsp;<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1178\" height=\"414\" class=\"wp-image-144664\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/35-newsletter-mention-example.png\" alt=\"One of my articles featured in #SEOFOMO newsletter\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/35-newsletter-mention-example.png 1178w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/35-newsletter-mention-example-680x239.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/35-newsletter-mention-example-768x270.png 768w\" sizes=\"auto, (max-width: 1178px) 100vw, 1178px\">\n<figcaption class=\"wp-element-caption\">One of my articles featured in <a href=\"https:\/\/www.seofomo.co\/\">#SEOFOMO newsletter<\/a> subscribed by +20K&nbsp;SEOs.<\/figcaption>\n<\/figure>\n<p>\n\n<\/p>\n<p>Naturally, a link inside a newsletter won\u2019t count for SEO. But it can lead to links from authors reading that newsletter. And in any case, you\u2019re putting your name on the map and making the newsletter\u2019s subscribers aware of&nbsp;you.&nbsp;<\/p>\n<p>\n\n<\/p>\n<p>What you need to do here is to find relevant newsletters and show your work in a well-thought-out <a href=\"https:\/\/ahrefs.com\/blog\/blogger-outreach\/\">outreach pitch<\/a>:&nbsp;<\/p>\n<p>\n\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1712\" height=\"354\" class=\"wp-image-144666\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/36-google-with-search-operators-finding-newsletters.png\" alt=\"Using Google with search operators to find newsletters\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/36-google-with-search-operators-finding-newsletters.png 1712w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/36-google-with-search-operators-finding-newsletters-680x141.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/36-google-with-search-operators-finding-newsletters-768x159.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/36-google-with-search-operators-finding-newsletters-1536x318.png 1536w\" sizes=\"auto, (max-width: 1712px) 100vw, 1712px\">\n<figcaption class=\"wp-element-caption\">You can use the same process as with any prospecting process explained in this article. Tip: use brackets&nbsp;to group multiple terms.<\/figcaption>\n<\/figure>\n<p>\n\n<\/p>\n<p>Two words of advice:<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Pitch only your best articles<\/strong> \u2013 Remember, you\u2019re pitching to a flesh-and-blood human, and they don\u2019t like spamming.&nbsp;<\/li>\n\n\n\n<li><strong>Don\u2019t worry if your content doesn\u2019t get chosen this time<\/strong> \u2013 Try to reforge that into a relationship with the editor. There will be other chances.&nbsp;<\/li>\n<\/ul>\n<p>\n\n\n\n<\/p>\n<p>&nbsp;<\/p>\n<p>\n\n<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"14. Team up with others for a webinar or course\" data-section=\"joint-course-webinar\">\n\n\n\n<h2 class=\"wp-block-heading\">14. Team up with others for a webinar or course<\/h2>\n\n\n\n<\/div><\/div>\n<p>By partnering with others, you can get your website in front of a new audience \u2014 and they can help promote it&nbsp;too.<\/p>\n\n\n\n<ol>\n<li>Find a business or influencer that targets a similar audience but isn\u2019t a direct competitor.<\/li>\n<li>Reach out to them to discuss creating a joint webinar or course. For example, if you run a fitness blog, you can partner with a nutrition expert to offer a joint class on healthy living.<\/li>\n<li>Promote the event on social media and email newsletters.<\/li>\n<\/ol>\n\n\n\n<p>Here\u2019s an example. A while ago, we worked with Buffer, a social media scheduling tool, to create a webinar titled \u201cHow to Get Website Traffic With Evergreen Content and Social Media Marketing.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"907\" class=\"wp-image-144623\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/12-buffer-ahrefs-joint-webinar.png\" alt=\"Buffer + Ahrefs joint webinar\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/12-buffer-ahrefs-joint-webinar.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/12-buffer-ahrefs-joint-webinar-680x385.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/12-buffer-ahrefs-joint-webinar-768x435.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/12-buffer-ahrefs-joint-webinar-1536x871.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>While the audience was comprised of digital marketers, our products are different enough and do not compete with each&nbsp;other.&nbsp;<\/p>\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"15. Ask others to link to your best content\" data-section=\"outreach-for-link-building\">\n\n\n\n<h2 class=\"wp-block-heading\">15. Ask others to link to your best content<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Outreach done for<a href=\"https:\/\/ahrefs.com\/seo\/link-building\" data-ahr=\"https:\/\/ahrefs.com\/blog\/link-building\/\"> link building<\/a> purposes is a tactic where you get your content in front of bloggers and influencers in your industry. The aim is to get them to talk about you and link to&nbsp;you.<\/p>\n\n\n\n<p>This tactic is mainly utilized to boost the \u201cauthority\u201d of your pages in the eyes of Google so that these pages rank higher and bring more search traffic.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-144656\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/30-traffic-referring-domains-correlation.jpg\" alt=\"Correlation between search traffic and referring domains\" width=\"561\" height=\"700\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/30-traffic-referring-domains-correlation.jpg 1602w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/30-traffic-referring-domains-correlation-341x425.jpg 341w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/30-traffic-referring-domains-correlation-768x958.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/30-traffic-referring-domains-correlation-1231x1536.jpg 1231w\" sizes=\"auto, (max-width: 561px) 100vw, 561px\">\n<figcaption class=\"wp-element-caption\">Our study of 1 billion pages found a strong, positive correlation between the number of websites linking to a page and search traffic from Google.<\/figcaption>\n<\/figure>\n\n\n\n<p>In its simplest form, outreach is the act of reaching out and asking for a link back to your website. And yet, great outreach <em>at scale<\/em> is a lot more than just asking for a backlink. The process involves:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Creating quality content.&nbsp;<\/li>\n\n\n\n<li>Finding prospects.&nbsp;<\/li>\n\n\n\n<li>Segmenting your prospects.&nbsp;<\/li>\n\n\n\n<li>Finding the right contact details.<\/li>\n\n\n\n<li>Crafting your&nbsp;pitch.<\/li>\n\n\n\n<li>Scaling your outreach.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>Sounds easy, right? But there are actually a lot of details involved that can make or break the process. Also, steps like finding prospects or finding the correct emails are too tedious or even impossible without the right&nbsp;tools.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1270\" height=\"513\" class=\"wp-image-144658\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/31-hunter-sheets.gif\" alt=\"Hunter's Sheets add-on filling email addresses the tool can find\"><\/figure>\n\n\n\n<p>The best way to go about your outreach process is to pick up a tried and tested process you can simply follow to a T. Here\u2019s one from us, completely free:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/youtu.be\/C5ddo63kHHI<\/div>\n<\/figure>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Recommendation<\/div><div class=\"recommendation-content\">Some backlinks will have a greater impact on your webpages than others. Learn what <a href=\"https:\/\/ahrefs.com\/seo\/link-building#good-vs-bad-links\" data-ahr=\"https:\/\/ahrefs.com\/blog\/link-building\/#good-vs-bad-links\">makes a good backlink<\/a>.&nbsp;<\/div><\/div>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/find-email-address\/\">6 Ways to Find Anyone\u2019s Email Address (Tried &amp; Tested)<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/youtu.be\/1sCaEIIwMQ4\">Advanced Link Building Course by Ahrefs - Course Overview<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"16. Get featured in online news and blogs (for free)\" data-section=\"free-press-digital-pr\">\n\n\n\n<h2 class=\"wp-block-heading\">16. Get featured in online news and blogs (for&nbsp;free)<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/digital-pr\/\">Digital PR<\/a> (public relations) can do such an amazing thing: carrying your message to your audience <em>for you<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1390\" height=\"396\" class=\"wp-image-144953\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/32-pr-in-la-times.png\" alt=\"Link to a local lawyer's website in a magazine\u2014a PR effort\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/32-pr-in-la-times.png 1390w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/32-pr-in-la-times-680x194.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/32-pr-in-la-times-768x219.png 768w\" sizes=\"auto, (max-width: 1390px) 100vw, 1390px\">\n<figcaption class=\"wp-element-caption\">And now you know a reputable music industry attorney. All thanks to her commentary on an article about&nbsp;NFTs.<\/figcaption>\n<\/figure>\n\n\n\n<p>Promoting your website through digital PR includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Using services like <\/strong><a href=\"https:\/\/helpab2bwriter.com\/\"><strong>Help a B2B Reporter <\/strong><\/a><strong>or <\/strong><a href=\"https:\/\/www.sourcebottle.com\/\"><strong>SourceBottle<\/strong><\/a><strong> to monitor journalist requests<\/strong> \u2013 Sign up and wait for expert commentary requests related to your website or important to your audience. Try also following #journorequest on Twitter.&nbsp;<\/li>\n\n\n\n<li><strong>Newsjacking<\/strong> \u2013 This is about monitoring news to react with expert commentary and thought leadership pieces.&nbsp;<\/li>\n\n\n\n<li><strong>Pitching linkable assets to journalists and bloggers<\/strong> \u2013 You can use something you\u2019ve already created or create something special for that occasion.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>All of the above tactics allow you to benefit in three&nbsp;ways:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Build awareness of your website<\/li>\n\n\n\n<li>Send traffic to your website when people want to learn more about&nbsp;you<\/li>\n\n\n\n<li>Boost SEO if the commentary includes a live link to your website&nbsp;<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"497\" class=\"wp-image-144660\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/33-backlink-from-la-times.png\" alt=\"Backlinks report showing a link from a high-DR website\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/33-backlink-from-la-times.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/33-backlink-from-la-times-680x169.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/33-backlink-from-la-times-768x191.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/33-backlink-from-la-times-1536x382.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\n<figcaption class=\"wp-element-caption\">Being featured in the press is usually a great opportunity for a high-DR link.<\/figcaption>\n<\/figure>\n\n\n\n<p>Here are two free tools from Ahrefs that can help you with your digital PR efforts.&nbsp;<\/p>\n\n\n\n<p>The first one is our aforementioned <a href=\"https:\/\/ahrefs.com\/website-authority-checker\">free website authority checker<\/a>. Thanks to it, you will be able to quickly see the authority of the website.&nbsp;<\/p>\n\n\n\n<p>The second one is our <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a>. You can use it as a free way to monitor backlinks from your PR efforts.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1493\" class=\"wp-image-144662\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/34-backlinks-report-with-filters.png\" alt=\"Backlinks report with DR, anchor, and dofollow filters\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/34-backlinks-report-with-filters.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/34-backlinks-report-with-filters-569x425.png 569w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/34-backlinks-report-with-filters-768x574.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/34-backlinks-report-with-filters-1536x1147.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\n<figcaption class=\"wp-element-caption\">With the <strong>Backlinks<\/strong> report, you can easily filter your backlinks based on properties like DR, type of link, or the text inside the anchor and the surrounding text. In this example, we see links earned by a law firm from publicity around Johnny Depp\u2019s recent trial.<\/figcaption>\n<\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/pr-tactics-examples\/\">9 Great Public Relations Tactics With Campaign Examples<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/haro-link-building\/\">How to Build Backlinks and Get Press Using HARO [Case&nbsp;Study]<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-write-a-press-release\/\">How to Write a Press Release (+ Free Template)<\/a>&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"17. Partner with influencers to borrow their audience\" data-section=\"leverage-influencer-marketing\">\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\">17. Partner with influencers to borrow their audience<\/h2>\n<p>\n\n<\/p>\n<\/div><\/div>\n<p><span style=\"font-weight: 400;\">Influencer marketing for website promotion involves teaming up with popular online personalities to drive traffic to your site. It\u2019s like when Nike partnered with Michael Jordan to skyrocket their sales, but in this case, the goal is to boost website visits.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s reported by marketers to be a very effective strategy \u2013 <\/span><a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report\/\"><span style=\"font-weight: 400;\">85% of Influencer\u2019s Marketing Hub respondents<\/span><\/a><span style=\"font-weight: 400;\"> believe influencer marketing to be an effective form of marketing. And it worked for Ahrefs, too.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-134666\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/07\/1-brian-dean-registrations.png\" alt width=\"1172\" height=\"918\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/07\/1-brian-dean-registrations.png 1172w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/07\/1-brian-dean-registrations-543x425.png 543w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/07\/1-brian-dean-registrations-768x602.png 768w\" sizes=\"auto, (max-width: 1172px) 100vw, 1172px\"><\/p>\n<p><span style=\"font-weight: 400;\">There are many types of influencers, from celebrities with millions of fans to nano-influencers with a few thousand engaged followers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key is to find the right match for your website\u2019s target audience, and aim for vanity metrics like follower count. In fact, even major brands collaborate with micro-influencers. For example, Peugeot, the European automobile maker, brought micro-influencers to the Brussels Motor Show to document and promote their experience with the brand, as highlighted in this <\/span><a href=\"https:\/\/www.influo.com\/blog\/how-peugeot-does-influencer-marketing\/\"><span style=\"font-weight: 400;\">case study<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image2-9.jpg\" alt=\"Micro influencer campaign example\"><\/p>\n<p><span style=\"font-weight: 400;\">Collaboration ideas include having influencers mention your website in their posts, co-creating content that lives on your site, or running contests that direct their followers to your website. Remember to always agree on the partnership details beforehand and give influencers the freedom to maintain their authenticity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Successful collaborations might lead to turning an influencer into a long-term advocate or brand ambassador for your website, continuously driving their audience to your&nbsp;site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To kick off an influencer marketing campaign for your website, follow these four&nbsp;steps.&nbsp;<\/span><\/p>\n<p><b>1. Identify your target audience&nbsp;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Suppose you run a website focused on eco-friendly home products. Your target visitors might be environmentally conscious individuals, aged 25 - 45, who are interested in sustainable living. They likely engage with quality content related to eco-friendly practices, recycling tips, and green products on social media platforms like Instagram and Pinterest.<\/span><\/p>\n<p><b>2. Define what you want to achieve (more visits, sign-ups, etc.)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">For the eco-friendly home products website, the primary goal could be to increase overall site traffic by 30% within three months. Secondary goals might include boosting the newsletter subscription base by 15% and generating a 20% rise in inquiries about featured products.<\/span><\/p>\n<p><b>4. Look for influencers accepting non-cash compensation<\/b><\/p>\n<p><span style=\"font-weight: 400;\">While cash payments are the most common form of influencer compensation, non-cash payments in the form of gifts, free products, and experiences are still widely used, especially for smaller or newer influencers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider performance-based compensation, too \u2013 it doesn\u2019t require any cash upfront, and you basically pay with the money earned by the influencer. This form of marketing is often called <\/span><a href=\"https:\/\/ahrefs.com\/blog\/affiliate-marketing\/\"><span style=\"font-weight: 400;\">affiliate marketing<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use search through social media platforms to find relevant influencers, but using tools like Sparktoro or Modash will give you better results in a shorter time.&nbsp;<\/span><\/p>\n<p><b>5. Track your campaign\u2019s success<\/b><\/p>\n<p><b> <\/b>The tool you\u2019ll use will depend on your goals. For example, you can use Google Analytics to track website traffic conversions, and sales can be measured by a special discount code given to the influencer. Tools like Modash also offer built-in performance analytics so you can keep your entire influencer marketing under \u201cone&nbsp;roof\u201d.<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/influencer-marketing\/\">Influencer Marketing: Definition, Examples, and Tactics<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/find-influencers\/\">Find Influencers: 6 Easy Steps to Choose the Right&nbsp;Ones&nbsp;<\/a><\/li>\n<\/ul>\n<p>\n\n<\/p>\n<\/div><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"18. Start small with targeted, low-cost Google Ads\" data-section=\"targeted-cheap-ppc\">\n\n\n\n<h2 class=\"wp-block-heading\">18. Start small with targeted, low-cost Google Ads<\/h2>\n<\/div><\/div>\n<p>Google Ads can bring visitors to your site the moment your campaign goes live, but they can also be a waste of money if clicks don\u2019t lead to&nbsp;sales.<\/p>\n<p>The key is to narrow your campaign\u2019s focus instead of trying to compete with big brands. Go for a niche approach. Focus on long-tail keywords and create ads that are highly relevant, with a clear and specific offer that speaks directly to your ideal audience.<\/p>\n<p>Tools like Google Keyword Planner or Ahrefs\u2019 Keywords Explorer can help you find long-tail keywords with manageable competition, affordable cost per click, and solid search volume.<\/p>\n<ol>\n<li>Enter seed keywords (again, you can use AI for&nbsp;that).<\/li>\n<li>Go to the matching terms and use these filters: Word count from 3, Cost Per Click (based on your budget). You can also set the Intents filter to Commercial and Transactional if you\u2019re looking to sell specific products or offer services.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1286\" class=\"wp-image-192027\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/using-ahrefs-for-ppc-keyword-researhc-.jpg\" alt=\"Using Ahrefs for PPC keyword researhc. \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/using-ahrefs-for-ppc-keyword-researhc-.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/using-ahrefs-for-ppc-keyword-researhc--677x425.jpg 677w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/using-ahrefs-for-ppc-keyword-researhc--768x482.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/using-ahrefs-for-ppc-keyword-researhc--1536x965.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<p>Another way to find PPC keyword ideas is to check which keywords your competitors bid&nbsp;on.<\/p>\n<ol>\n<li>Plug in your competitors\u2019 domain in <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer <\/a>and go to the Paid keywords 3.0 report.<\/li>\n<li>Apply your max CPC and exclude the competitor\u2019s brand name. Setting a maximum cost-per-click makes sure you\u2019re only seeing keywords that fit your budget. And removing their brand name helps you avoid bidding on terms like \u201cCompetitor X product,\u201d which can be risky and may not convert well. Finally, add a minimum word count of 3 or even higher to get only specific search queries.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1254\" class=\"wp-image-192028\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/word-image-144592-5.jpg\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/word-image-144592-5.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/word-image-144592-5-680x416.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/word-image-144592-5-768x470.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/word-image-144592-5-1536x941.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<p>Finally, two last things: negative keywords and your landing page.<\/p>\n<p>Negative keywords are one of the best ways to avoid wasting money. They tell Google which searches you don\u2019t want your ad to show up for\u2014like \u201cfree,\u201d \u201cDIY,\u201d or \u201cjobs.\u201d By adding these filters, you make sure your budget goes toward reaching real potential customers instead. <a href=\"https:\/\/support.google.com\/google-ads\/answer\/2453972?hl=en\">Here\u2019s Google explaining<\/a> how to use&nbsp;them.<\/p>\n<p>Next, make sure your ad clicks lead to a dedicated landing page, not your homepage. The page should match your ad\u2019s promise. If your ad says \u201cemergency plumber,\u201d the landing page should clearly show 24\/7 service, display a big phone number, and list the problems you&nbsp;solve.<\/p>\n<p>Creating landing pages has never been easier. You can just describe to AI what you want, and it generates the entire page together with content. There are lots of tools you can try for this: Landingi, Unbounce, CodeDesign, and Base44, among others.<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/search-engine-marketing\/\">What Is Search Engine Marketing? The Simple Guide<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/ppc-keyword-research\/\">PPC Keyword Research for Google Ads: A First-Timer\u2019s Guide<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<h2>Final thoughts&nbsp;<\/h2>\n<p>\n\n\n\n<\/p>\n<p>Keep in mind that your marketing tactics don\u2019t need to be truly unique to be effective. One of the best places to find promotion ideas will always be <a href=\"\/blog\/competitive-analysis-guide\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/competitor-analysis\/\">your competition<\/a> and other successful businesses\u2014even if they operate in a different industry.&nbsp;<\/p>\n<p>Last but not least, check out our free <a href=\"https:\/\/ahrefs.com\/web-analytics\">Web Analytics<\/a> tool (part of <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">AWT<\/a>). It provides an easy and privacy-friendly way to monitor your website traffic and assess the performance of each channel, including AI search.<\/p>\n<p>\n\n<\/p>\n<p>Got questions? Ping me <a href=\"https:\/\/www.linkedin.com\/in\/mateusz-makosiewicz-38154b67\/\">on LinkedIn<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This guide covers 18 practical ways to promote your website\u2014from simple tweaks you can make today to advanced strategies you can grow into. Most are free. The paid ones (like Google Ads) can start&nbsp;small. I\u2019ve organized everything for beginners. Start<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":159,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[390],"tags":[],"coauthors":[412],"class_list":["post-144592","post","type-post","status-publish","format-standard","hentry","category-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Promote Your Website: 18 Tactics Anyone Can Start Today<\/title>\n<meta name=\"description\" content=\"From quick SEO wins to content marketing and partnerships\u2014most are free, all include step-by-step instructions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/how-to-promote-your-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Promote Your Website: 18 Tactics Anyone Can Start Today\" \/>\n<meta property=\"og:description\" content=\"Free, easy, and effective. 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