{"id":144502,"date":"2022-07-27T02:00:00","date_gmt":"2022-07-27T07:00:00","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=144502"},"modified":"2024-10-17T11:16:36","modified_gmt":"2024-10-17T16:16:36","slug":"seo-wins","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/seo-wins\/","title":{"rendered":"15 Quick SEO Wins (To Improve Your Rankings)"},"content":{"rendered":"\n<div class=\"intro-txt\">Trying to boost your rankings on the SERPs? You\u2019re in the right&nbsp;place.<\/div>\n\n\n\n<p>Implement these 15 quick SEO wins to rank higher on search engines and get more traffic.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<p>You should be able to do each within an&nbsp;hour.<\/p>\n\n\n\n<p>Let\u2019s get to&nbsp;it.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Boost important pages with internal links\" data-section=\"boost-important-pages-with-internal-links\">\n\n\n\n<h2 class=\"wp-block-heading\">1. Boost important pages with internal links<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Internal links are often overlooked. But when used correctly, they can help boost the performance of your pages in Google.<\/p>\n\n\n\n<p>Why are they important? There are two major reasons:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>They aid the flow of <a href=\"https:\/\/ahrefs.com\/blog\/google-pagerank\/\">PageRank<\/a> around your site. And PageRank is a <a href=\"https:\/\/twitter.com\/methode\/status\/829755916895535104\">confirmed Google ranking factor<\/a>.&nbsp;<\/li>\n<li>You direct PageRank to your site by building or earning quality links. But most webmasters will rarely want to link to your most important pages, as they are usually transactional in nature. You can \u201cbypass\u201d this by using the <a href=\"https:\/\/ahrefs.com\/blog\/orchard-seo-strategy\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-strategy\/\">middleman method<\/a>\u2014building links to informational content, then linking to your money pages via internal links.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>How do you do this? First, make a list of all your \u201cmoney\u201d pages, i.e., those pages that make you money. These are likely your product, service, and category pages.&nbsp;<\/p>\n\n\n\n<p>Next, you\u2019ll need to find relevant, contextual internal linking opportunities. The easiest way to do this is to use the <code>site:<\/code> Google search operator. For example, if we want to add internal links to our <a href=\"https:\/\/ahrefs.com\/backlink-checker\">free backlink checker tool<\/a>, we\u2019ll likely search for&nbsp;this:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1426\" height=\"1098\" class=\"wp-image-144520\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/1-site-search.jpg\" alt=\"Site search in Google for the Ahrefs blog\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/1-site-search.jpg 1426w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/1-site-search-552x425.jpg 552w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/1-site-search-768x591.jpg 768w\" sizes=\"auto, (max-width: 1426px) 100vw, 1426px\"><\/figure>\n\n\n\n<p>Then we\u2019ll go through each of these pages and add internal links to our backlink checker with relevant <a href=\"https:\/\/ahrefs.com\/blog\/anchor-text\/\">anchor text<\/a>.&nbsp;<\/p>\n\n\n\n<p>Of course, that won\u2019t be the only search we\u2019re doing. Get creative here and use different searches to surface pages where you can potentially add internal links. As an example, we can search for \u201cbacklinks,\u201d \u201clinks,\u201d \u201clink building,\u201d \u201clink building tools,\u201d etc.&nbsp;<\/p>\n\n\n\n<p>Alternatively, you can simply sign up for the free <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a> (AWT) and run a crawl on your site. When the crawl is done, go to the <strong>Link opportunities <\/strong>report in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1097\" class=\"wp-image-144521\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/2-link-opportunities.png\" alt=\"Link opportunities report in Ahrefs' Site Audit\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/2-link-opportunities.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/2-link-opportunities-680x373.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/2-link-opportunities-768x421.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/2-link-opportunities-1536x843.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>This report will show you relevant link opportunities on your site. Set the filter to <strong>Target page <\/strong>and search for your money&nbsp;pages.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1984\" height=\"894\" class=\"wp-image-144522\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/3-link-opportunities-filtered.png\" alt=\"Target page filter for the Link opportunities report\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/3-link-opportunities-filtered.png 1984w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/3-link-opportunities-filtered-680x306.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/3-link-opportunities-filtered-768x346.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/3-link-opportunities-filtered-1536x692.png 1536w\" sizes=\"auto, (max-width: 1984px) 100vw, 1984px\"><\/figure>\n\n\n\n<p>Then look at the suggested internal link opportunities. Where relevant, add your internal links.&nbsp;<\/p>\n\n\n\n<p><strong>Recommended reading:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\"><em>Internal Links for SEO: An Actionable Guide<\/em><\/a><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Install a caching plugin\" data-section=\"install-caching-plugin\">\n\n\n\n<h2 class=\"wp-block-heading\">2. Install a caching plugin<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Not only is page speed a <a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">Google ranking factor<\/a>, but slow pages are also bad for business. <a href=\"https:\/\/unbounce.com\/page-speed-report\/\">According to Unbounce<\/a>, nearly 70% of consumers admit that page speed impacts their willingness to buy from an online retailer.<\/p>\n\n\n\n<p>One way to improve your website speed is to install a caching plugin. Caching is basically a way to temporarily store copies of files so they can be delivered to visitors in a more efficient way.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re using WordPress, we recommend installing a plugin like <a href=\"https:\/\/wordpress.org\/plugins\/w3-total-cache\/\">W3 Total Cache<\/a> to enable caching.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Reclaim lost links\" data-section=\"reclaim-lost-links\">\n\n\n\n<h2 class=\"wp-block-heading\">3. Reclaim lost&nbsp;links<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If you have a page that\u2019s dead but there are <a href=\"https:\/\/ahrefs.com\/blog\/what-are-backlinks\/\">backlinks<\/a> pointing at it, then those links are wasted. It can\u2019t rank (because it\u2019s dead), and it can\u2019t help your other pages rank better too.&nbsp;<\/p>\n\n\n\n<p>Therefore, you should be fixing these&nbsp;pages.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how to find these pages on your&nbsp;site:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter your domain into Ahrefs\u2019 <a href=\"https:\/\/app.ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n<li>Go to the <strong>Best by links <\/strong>report<\/li>\n<li>Set the <strong>HTTP code filter<\/strong> to <strong>404 not&nbsp;found<\/strong><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"860\" class=\"wp-image-144524\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/4-best-by-links.png\" alt=\"Best by links report, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/4-best-by-links.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/4-best-by-links-680x293.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/4-best-by-links-768x330.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/4-best-by-links-1536x661.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Redirect these pages to the most relevant, current ones. Or consider reviving them (if they\u2019re still relevant).<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Optimize the title tags of your top-ranking pages\" data-section=\"optimize-title-tags-of-top-ranking-pages\">\n\n\n\n<h2 class=\"wp-block-heading\">4. Optimize the title tags of your top-ranking pages<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Google may now <a href=\"https:\/\/developers.google.com\/search\/blog\/2021\/08\/update-to-generating-page-titles\">rely less<\/a> on title tags, but <a href=\"https:\/\/ahrefs.com\/blog\/title-tags-study\/\">our study<\/a> found that Google rewrites title tags only 33.4% of the&nbsp;time.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-144526\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/5-google-rewrites-title-tags-chart.png\" alt=\"Our title tags study showing that Google rewrites title tags only 33.4% of the time\" width=\"506\" height=\"560\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/5-google-rewrites-title-tags-chart.png 1446w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/5-google-rewrites-title-tags-chart-384x425.png 384w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/5-google-rewrites-title-tags-chart-768x850.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/5-google-rewrites-title-tags-chart-1388x1536.png 1388w\" sizes=\"auto, (max-width: 506px) 100vw, 506px\"><\/figure>\n\n\n\n<p>In other words, the title Google shows on the SERPs is the same as the page\u2019s title tag two-thirds of the&nbsp;time.<\/p>\n\n\n\n<p>Translation: You still <strong>need <\/strong>compelling title tags. But let\u2019s prioritize them for pages that are already ranking high.&nbsp;<\/p>\n\n\n\n<p>Why? Because if a page is already ranking high enough (and therefore actually seen by searchers), a compelling title tag can make the difference between searchers clicking your page versus the others.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how to find these&nbsp;pages:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter your domain into Ahrefs\u2019 <a href=\"https:\/\/app.ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n<li>Go to the <strong>Organic keywords<\/strong> report<\/li>\n<li>Set the <strong>Position <\/strong>filter to 2\u20135<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1754\" height=\"978\" class=\"wp-image-144527\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/6-organic-keywords-report.png\" alt=\"Organic keywords report, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/6-organic-keywords-report.png 1754w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/6-organic-keywords-report-680x379.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/6-organic-keywords-report-768x428.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/6-organic-keywords-report-1536x856.png 1536w\" sizes=\"auto, (max-width: 1754px) 100vw, 1754px\"><\/figure>\n\n\n\n<p>Some of these pages can be given a boost with improved title tags. Use these tips to make a title tag more enticing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Add power words<\/strong> \u2013 Power words tap into people\u2019s emotions. Examples include \u201crock-solid,\u201d \u201cremarkable,\u201d and more. <a href=\"https:\/\/smartblogger.com\/power-words\/\">Check this list<\/a> and see if you can add one or two to your title&nbsp;tag.&nbsp;<\/li>\n<li><strong>Add parentheses<\/strong> \u2013 Parentheses work like the final salt sprinkle in your dish. See the title of this blog post for an example.&nbsp;<\/li>\n<li><strong>Use curiosity<\/strong> \u2013 Curiosity makes people want to click and learn more. But don\u2019t overdo it! Clickbait is bad. So is dishonesty.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Recommended reading: <\/strong><a href=\"https:\/\/ahrefs.com\/blog\/title-tag-seo\/\"><em>How to Craft the Perfect SEO Title Tag (Our 4-Step Process)<\/em><\/a><em>&nbsp;<\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Optimize for low-hanging featured snippets\" data-section=\"optimize-for-low-hanging-featured-snippets\">\n\n\n\n<h2 class=\"wp-block-heading\">5. Optimize for low-hanging featured snippets<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Google anything these days, and you\u2019ll likely come across a featured snippet:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1420\" height=\"963\" class=\"wp-image-144529\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/7-featured-snippet.jpg\" alt=\"Featured snippet for the keyword, &quot;top google searches&quot;\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/7-featured-snippet.jpg 1420w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/7-featured-snippet-627x425.jpg 627w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/7-featured-snippet-768x521.jpg 768w\" sizes=\"auto, (max-width: 1420px) 100vw, 1420px\"><\/figure>\n\n\n\n<p>They\u2019re excerpts from top-ranking pages that Google uses to show the \u201canswer\u201d right within the SERPs. The best part? You can often jump ahead to position #1 simply by grabbing the featured snippet.&nbsp;<\/p>\n\n\n\n<p>That\u2019s in theory. In reality, some are easier to win than others, so we\u2019ll want to prioritize those. Specifically, we want to target these opportunities: keywords with decent monthly search volumes where you currently rank in the top 10 and Google already shows a featured snippet.<\/p>\n\n\n\n<p>Here\u2019s how to find these keywords:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enter your domain into Ahrefs\u2019 <a href=\"https:\/\/app.ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n<li>Go to the <strong>Organic keywords<\/strong> report<\/li>\n<li>Set the <strong>Position <\/strong>filter to 1\u201310<\/li>\n<li>Use the <strong>SERP features<\/strong> filter to filter for keywords that trigger featured snippets \u201cwhere target doesn\u2019t rank\u201d<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1938\" height=\"906\" class=\"wp-image-144531\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/8-organic-keywords.png\" alt=\"Organic keywords report, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/8-organic-keywords.png 1938w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/8-organic-keywords-680x318.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/8-organic-keywords-768x359.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/8-organic-keywords-1536x718.png 1536w\" sizes=\"auto, (max-width: 1938px) 100vw, 1938px\"><\/figure>\n\n\n\n<p>Look through the list to find opportunities where you can potentially capture the featured snippet.&nbsp;<\/p>\n\n\n\n<p>Next, check out what the featured snippet is like. See if you can include or change up the content on your page to make it eligible for the featured snippet. For example, we rank #2 for \u201cgoogle operators\u201d after the snippet:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1418\" height=\"1000\" class=\"wp-image-144533\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/9-featured-snippet.png\" alt=\"SERP for the keyword, &quot;google operators&quot;\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/9-featured-snippet.png 1418w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/9-featured-snippet-603x425.png 603w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/9-featured-snippet-768x542.png 768w\" sizes=\"auto, (max-width: 1418px) 100vw, 1418px\"><\/figure>\n\n\n\n<p>We can see that the snippet is a definition, which we didn\u2019t include on <a href=\"https:\/\/ahrefs.com\/blog\/google-advanced-search-operators\/\">our page<\/a>. So we can try adding a definition and hopefully win the featured snippet for ourselves.&nbsp;<\/p>\n\n\n\n<p><strong>Recommended reading: <\/strong><a href=\"https:\/\/ahrefs.com\/blog\/featured-snippets\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/find-featured-snippets\/\"><em>How to Optimize for Google\u2019s Featured Snippets<\/em><\/a>&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Sign up for HARO\" data-section=\"sign-up-for-haro\">\n\n\n\n<h2 class=\"wp-block-heading\">6. Sign up for&nbsp;HARO<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/www.helpareporter.com\/\">Help a Reporter Out (HARO)<\/a> is a free service that matches journalists with experts.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how it&nbsp;works:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>You sign up for&nbsp;HARO.<\/li>\n<li>HARO sends you three emails a day with requests from journalists who are looking for expert quotes.<\/li>\n<li>If a journalist chooses your quote, you\u2019ll (usually) get a mention and a backlink from the&nbsp;site.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>It\u2019s an easy way to get high-quality backlinks from authoritative websites.&nbsp;<\/p>\n\n\n\n<p>However, most of these emails will likely be irrelevant to you, so we recommend setting up some Gmail filters so you see only the relevant ones.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Click the search options filter<\/li>\n<li>Set the \u201cFrom\u201d field to haro@helpareporter.com<\/li>\n<li>Set the \u201cSubject\u201d to \u201c[HARO]\u201d<\/li>\n<li>Set \u201cHas the words\u201d to keywords you want to monitor (you can use the OR operator to list multiple keywords here)<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1466\" height=\"994\" class=\"wp-image-144534\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/10-gmail-filter.png\" alt=\"Example of a Gmail filter to sort out HARO emails\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/10-gmail-filter.png 1466w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/10-gmail-filter-627x425.png 627w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/10-gmail-filter-768x521.png 768w\" sizes=\"auto, (max-width: 1466px) 100vw, 1466px\"><\/figure>\n\n\n\n<p>Once the filter is set up, it\u2019s simply a matter of looking at your inbox and checking to see if there are any stories you can be a source for. Make sure to only respond to queries where you have relevant expertise. That\u2019ll give you the best chance of standing out and being featured on these websites.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Refresh old content by filling content gaps\" data-section=\"refresh-old-content-by-filling-content-gaps\">\n\n\n\n<h2 class=\"wp-block-heading\">7. Refresh old content by filling content gaps<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>To boost the rankings of your content that\u2019s ranking decently but can be better, sometimes all you need to do is to give it a quick refresh by filling content gaps.&nbsp;<\/p>\n\n\n\n<p>What is a content gap? It\u2019s basically keywords that competing pages are ranking for but not yours. And sometimes, they\u2019re important subtopics that you did not include in your original post.<\/p>\n\n\n\n<p>Here\u2019s how to find content gaps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter your domain into Ahrefs\u2019 <a href=\"https:\/\/app.ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n<li>Go to the <a href=\"https:\/\/ahrefs.com\/content-gap\">Content Gap&nbsp;tool<\/a><\/li>\n<li>Add a few competing URLs in the top section<\/li>\n<li>Add the URL of the post you want to boost in the bottom section<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1264\" height=\"864\" class=\"wp-image-144536\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/11-content-gap.png\" alt=\"Content gap tool, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/11-content-gap.png 1264w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/11-content-gap-622x425.png 622w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/11-content-gap-768x525.png 768w\" sizes=\"auto, (max-width: 1264px) 100vw, 1264px\"><\/figure>\n\n\n\n<p>Look through the results and see if there are any subtopics you\u2019ve missed out&nbsp;on.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1630\" height=\"956\" class=\"wp-image-144537\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/12-content-gap-results.png\" alt=\"Results of the Content gap report, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/12-content-gap-results.png 1630w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/12-content-gap-results-680x399.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/12-content-gap-results-768x450.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/12-content-gap-results-1536x901.png 1536w\" sizes=\"auto, (max-width: 1630px) 100vw, 1630px\"><\/figure>\n\n\n\n<p>For example, in <a href=\"https:\/\/ahrefs.com\/blog\/evergreen-content\/\">our post on evergreen content<\/a>, it appears we\u2019ve missed out on two subtopics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Evergreen ads<\/li>\n<li>Evergreen content on social media<\/li>\n<\/ul>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> If your content is not ranking well at all, then you may want to consider <a href=\"https:\/\/ahrefs.com\/blog\/republishing-content\/\">rewriting it<\/a>.<\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Find new content ideas from competitors\" data-section=\"find-new-content-ideas-from-competitors\">\n\n\n\n<h2 class=\"wp-block-heading\">8. Find new content ideas from competitors<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>A <a href=\"https:\/\/ahrefs.com\/blog\/content-gap-analysis\/\">content gap analysis<\/a> isn\u2019t only useful for improving your rankings. It\u2019s also useful for finding keywords your competitors are ranking for but you aren\u2019t.&nbsp;<\/p>\n\n\n\n<p>Do the same as the above tactic. But this time \u2018round, fill in your competitors\u2019 homepages (or blogs if you\u2019re specifically targeting informational content) in the top section and your homepage (or blog) in the bottom section.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1244\" height=\"874\" class=\"wp-image-144539\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/13-content-gap.png\" alt=\"Content gap tool, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/13-content-gap.png 1244w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/13-content-gap-605x425.png 605w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/13-content-gap-768x540.png 768w\" sizes=\"auto, (max-width: 1244px) 100vw, 1244px\"><\/figure>\n\n\n\n<p>Look through the list and see if there are any relevant keywords you can target.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1510\" height=\"960\" class=\"wp-image-144541\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/14-content-gap-results.png\" alt=\"Results of the Content gap report, via Ahrefs' Site Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/14-content-gap-results.png 1510w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/14-content-gap-results-668x425.png 668w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/14-content-gap-results-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/14-content-gap-results-768x488.png 768w\" sizes=\"auto, (max-width: 1510px) 100vw, 1510px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Find low-competition keywords\" data-section=\"find-low-competition-keywords\">\n\n\n\n<h2 class=\"wp-block-heading\">9. Find low-competition keywords<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Because of the presence of competition, some keywords are harder to rank for and some are easier. You should be on the lookout for keywords that have lesser competition so you stand a higher chance of ranking.<\/p>\n\n\n\n<p>Here\u2019s how to find these keywords:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter one or a few relevant keywords into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n<li>Go to the <strong>Matching terms <\/strong>report<\/li>\n<li>Set the <strong>Keyword Difficulty (KD) <\/strong>filter to a maximum of&nbsp;10<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-144545\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/15-matching-terms.png\" alt=\"Matching terms report with KD filter set to a max of 10, via Ahrefs' Keywords Explorer\n\" width=\"981\" height=\"777\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/15-matching-terms.png 1308w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/15-matching-terms-537x425.png 537w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/15-matching-terms-768x608.png 768w\" sizes=\"auto, (max-width: 981px) 100vw, 981px\"><\/figure>\n\n\n\n<p>Look through the list and pick out those that are relevant for your&nbsp;site.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. Get a Google Business Profile\" data-section=\"get-gbp\">\n\n\n\n<h2 class=\"wp-block-heading\">10. Get a Google Business Profile<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>The Google Business Profile is a local listing with information about your business. After claiming it, the information you add can show up in Google\u2019s web search results and in Google Maps.<\/p>\n\n\n\n<p>If you\u2019re a local business, this is especially important. In fact, many SEOs think it\u2019s the most important ranking factor for <a href=\"https:\/\/ahrefs.com\/seo\/local-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/local-seo\/\">local SEO<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1182\" class=\"wp-image-144547\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/16-google-business-profile-survey.png\" alt=\"Bar graph showing percentage of SEOs who think GBP is most important ranking factor for &quot;map pack&quot; and &quot;regular&quot; results, respectively\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/16-google-business-profile-survey.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/16-google-business-profile-survey-575x425.png 575w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/16-google-business-profile-survey-768x567.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/16-google-business-profile-survey-1536x1135.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Claiming your Google Business Profile is pretty easy, and you can do it in 30 minutes (or less). Follow the step-by-step guide&nbsp;below:<\/p>\n\n\n\n<p><strong>Recommended reading: <\/strong><a href=\"https:\/\/ahrefs.com\/blog\/google-my-business\/\"><em>How to Optimize Your Google My Business Listing in 30 Minutes<\/em><\/a>&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"11. Add a table of contents\" data-section=\"add-toc\">\n\n\n\n<h2 class=\"wp-block-heading\">11. Add a table of contents<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>A table of contents links to important subsections of your post and helps visitors find the information they\u2019re looking for.<\/p>\n\n\n\n<p>Here\u2019s an example from our <a href=\"https:\/\/ahrefs.com\/blog\/seo-mistakes\/\">SEO mistakes post<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-144548\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/17-table-of-contents.png\" alt=\"Example of a table of contents\n\" width=\"258\" height=\"498\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/17-table-of-contents.png 516w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/17-table-of-contents-220x425.png 220w\" sizes=\"auto, (max-width: 258px) 100vw, 258px\"><\/figure>\n\n\n\n<p>Adding a table of contents can often trigger <a href=\"https:\/\/ahrefs.com\/blog\/sitelinks\/\">sitelinks<\/a>, which can potentially help you win even more organic clicks.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1210\" height=\"296\" class=\"wp-image-144549\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/18-sitelinks.png\" alt=\"Example of sitelinks in the SERPs\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/18-sitelinks.png 1210w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/18-sitelinks-680x166.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/18-sitelinks-768x188.png 768w\" sizes=\"auto, (max-width: 1210px) 100vw, 1210px\"><\/figure>\n\n\n\n<p>Our table of contents is custom-coded, but yours doesn\u2019t have to be. You can use a free plugin like <a href=\"https:\/\/wordpress.org\/plugins\/easy-table-of-contents\/\">Easy Table of Contents<\/a> to add a table of contents to any of your&nbsp;posts.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-144550\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/19-easy-table-of-contents.png\" alt=\"How the plugin, Easy Table of Contents, looks on a page\n\" width=\"514\" height=\"442\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/19-easy-table-of-contents.png 1028w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/19-easy-table-of-contents-494x425.png 494w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/19-easy-table-of-contents-768x660.png 768w\" sizes=\"auto, (max-width: 514px) 100vw, 514px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"12. Add FAQ sections (to get long-tail traffic)\" data-section=\"add-faq-sections\">\n\n\n\n<h2 class=\"wp-block-heading\">12. Add FAQ sections (to get long-tail traffic)<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>When you\u2019re researching a topic, you\u2019ll probably come up with more related questions you want answers to. Other people are the same as&nbsp;well.<\/p>\n\n\n\n<p>For example, if we search for \u201ckefir grains\u201d in <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> and switch to the <strong>Questions <\/strong>tab, here\u2019s what we&nbsp;see:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-144551\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/20-questions.png\" alt=\"Questions tab in the Matching terms report, via Ahrefs' Keywords Explorer\n\" width=\"287\" height=\"403\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/20-questions.png 574w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/20-questions-303x425.png 303w\" sizes=\"auto, (max-width: 287px) 100vw, 287px\"><\/figure>\n\n\n\n<p>By not answering all of these questions in your post, you\u2019re likely missing out on <a href=\"https:\/\/ahrefs.com\/blog\/long-tail-keywords\/\">long-tail traffic<\/a>. So rather than shoehorn these questions unnaturally in your post, the easiest solution is to add a FAQ section at the end of your&nbsp;post.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-144552\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/21-faq-sections.png\" alt=\"FAQ section in Ahrefs' H1 tag blog post\n\" width=\"524\" height=\"404\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/21-faq-sections.png 1310w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/21-faq-sections-550x425.png 550w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/21-faq-sections-768x593.png 768w\" sizes=\"auto, (max-width: 524px) 100vw, 524px\"><\/figure>\n\n\n\n<p>Because we answered a common question related to H1 tags\u2014the length\u2014we now rank on Google when people are searching for this answer:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1416\" height=\"446\" class=\"wp-image-144553\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/22-number-one-ranking.png\" alt=\"The top-ranking page for the keyword &quot;h1 tag length&quot;\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/22-number-one-ranking.png 1416w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/22-number-one-ranking-680x214.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/22-number-one-ranking-768x242.png 768w\" sizes=\"auto, (max-width: 1416px) 100vw, 1416px\"><\/figure>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Recommendation<\/div><div class=\"recommendation-content\">Mark up your FAQs with structured data, and your page may be eligible for a rich result. This gives you more SERP real estate and may lead to more traffic.<\/div><\/div>\n\n\n\n<p><strong>Recommended reading: <\/strong><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/structured-data\/faqpage\"><em>Mark Up Your FAQs With Structured Data (Google)<\/em><\/a><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"13. Find guest post opportunities fast\" data-section=\"find-guest-post-opportunities-fast\">\n\n\n\n<h2 class=\"wp-block-heading\">13. Find guest post opportunities fast<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/guest-blogging\/\">Guest blogging<\/a> is an important link building technique. In fact, <a href=\"https:\/\/aira.net\/state-of-link-building\/link-building-techniques-and-tools\/\">Aira\u2019s State of Link Building<\/a> report lists guest blogging as the third most popular technique:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1902\" height=\"1182\" class=\"wp-image-144554\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/23-state-of-link-building.png\" alt=\"Aira's State of Link Building report\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/23-state-of-link-building.png 1902w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/23-state-of-link-building-680x423.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/23-state-of-link-building-768x477.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/23-state-of-link-building-1536x955.png 1536w\" sizes=\"auto, (max-width: 1902px) 100vw, 1902px\"><\/figure>\n\n\n\n<p>But finding good guest blogging opportunities can be a chore. So here\u2019s how you can find good ones&nbsp;fast:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Find a prolific guest blogger in your niche and identify their Twitter account<\/li>\n<li>Enter the URL of their Twitter account into Ahrefs\u2019 <a href=\"https:\/\/app.ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n<li>Go to the <strong>Backlinks <\/strong>report<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1814\" height=\"1352\" class=\"wp-image-144555\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/24-twitter-handle-search.png\" alt=\"Backlinks report, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/24-twitter-handle-search.png 1814w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/24-twitter-handle-search-570x425.png 570w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/24-twitter-handle-search-768x572.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/24-twitter-handle-search-1536x1145.png 1536w\" sizes=\"auto, (max-width: 1814px) 100vw, 1814px\"><\/figure>\n\n\n\n<p>This list will show you all the sites that have linked to their Twitter account\u2014some of which are guest blogs. Go through each site and see if it is a relevant guest blogging opportunity for&nbsp;you.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"14. Find easy-to-replicate backlinks\" data-section=\"find-easy-to-replicate-backlinks\">\n\n\n\n<h2 class=\"wp-block-heading\">14. Find easy-to-replicate backlinks<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If a website is linking to a few of your competitors but not you, then it\u2019s reasonable to assume they may be willing to link to you&nbsp;too.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how to find these opportunities:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter your domain into Ahrefs\u2019 <a href=\"https:\/\/app.ahrefs.com\/site-explorer\">Site Explorer<\/a> (set it to <strong>Exact URL<\/strong>)<\/li>\n<li>Go to the <a href=\"https:\/\/ahrefs.com\/link-intersect\">Link Intersect tool<\/a><\/li>\n<li>Add a few competing homepages in the empty fields (set them to <strong>Exact URL <\/strong>too)<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"889\" class=\"wp-image-144557\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/25-link-intersect.jpg\" alt=\"Link intersect tool, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/25-link-intersect.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/25-link-intersect-680x394.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/25-link-intersect-768x445.jpg 768w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\"><\/figure>\n\n\n\n<p>Look through the results to see if there are any links you can potentially replicate.<\/p>\n\n\n\n<p>For example, the website below links to two of our competitors. If we look at the links, we see that they\u2019re both podcast interviews.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"341\" class=\"wp-image-144558\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/26-link-intersect-results.png\" alt=\"Website linking to one of our competitors, but not us\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/26-link-intersect-results.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/26-link-intersect-results-680x151.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/26-link-intersect-results-768x171.png 768w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"339\" class=\"wp-image-144559\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/27-link-intersect-results.png\" alt=\"Website linking to one of our competitors, but not us\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/27-link-intersect-results.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/27-link-intersect-results-680x150.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/27-link-intersect-results-768x170.png 768w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\"><\/figure>\n\n\n\n<p>Given that this host has interviewed two of our competitors, they may be interested in interviewing us&nbsp;too.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"15. Look for long-tail keywords you already rank for (but target them separately)\" data-section=\"look-for-long-tail-keywords-you-already-rank-for\">\n\n\n\n<h2 class=\"wp-block-heading\">15. Look for long-tail keywords you already rank for (but target them separately)<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>According to <a href=\"https:\/\/ahrefs.com\/blog\/also-rank-for-study\/\">our study<\/a>, the average #1 ranking page will also rank in the top 10 for nearly 1,000 other relevant keywords.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-144561\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/28-also-rank-for.png\" alt=\"Chart showing the average number of keywords the top 20 ranking pages also rank for\n\" width=\"900\" height=\"842\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/28-also-rank-for.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/28-also-rank-for-454x425.png 454w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/28-also-rank-for-768x719.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/28-also-rank-for-1536x1437.png 1536w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/figure>\n\n\n\n<p>Most of them will be different ways of searching for the same thing. However, some of them will not be. And if you can target these long-tail keywords with a separate article, you can potentially rank higher for&nbsp;them.&nbsp;<\/p>\n\n\n\n<p>We did this recently on the Ahrefs blog. We noticed that we were ranking for the keyword \u201con page vs off page seo\u201d with our <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/off-page-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/off-page-seo\/\">post on off-page SEO<\/a>. But we were only ranking in the lower positions (30+) for that keyword.<\/p>\n\n\n\n<p>So we decided to create a <a href=\"https:\/\/ahrefs.com\/blog\/on-page-vs-off-page-seo\/\">page more targeted toward the query<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1250\" height=\"576\" class=\"wp-image-144562\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/29-on-page-vs-off-page-seo.png\" alt=\"Our blog post on on-page SEO vs. off-page SEO\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/29-on-page-vs-off-page-seo.png 1250w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/29-on-page-vs-off-page-seo-680x313.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/29-on-page-vs-off-page-seo-768x354.png 768w\" sizes=\"auto, (max-width: 1250px) 100vw, 1250px\"><\/figure>\n\n\n\n<p>Doing that shot us to position #1:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"440\" class=\"wp-image-144564\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/30-rank-tracker.png\" alt=\"Ranking improvements for the keyword &quot;on page vs off page seo,&quot; via Ahrefs' Rank Tracker\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/30-rank-tracker.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/30-rank-tracker-680x150.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/30-rank-tracker-768x169.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/30-rank-tracker-1536x338.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>How do you find these keywords where you should create a better page? Here\u2019s how:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter your domain (or blog) into Ahrefs\u2019 <a href=\"https:\/\/app.ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n<li>Go to the <strong>Organic keywords <\/strong>report<\/li>\n<li>Set the <strong>Position <\/strong>filter to minimum 20<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1744\" height=\"1064\" class=\"wp-image-144566\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/31-organic-keywords.png\" alt=\"Organic keywords report with Position filter selected, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/31-organic-keywords.png 1744w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/31-organic-keywords-680x415.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/31-organic-keywords-768x469.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/31-organic-keywords-1536x937.png 1536w\" sizes=\"auto, (max-width: 1744px) 100vw, 1744px\"><\/figure>\n\n\n\n<p>Look through the report, manually analyze each keyword, and see if you can better target them with a new article.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Learn more<\/h2>\n\n\n\n<p>Looking for more tactics that can boost your rankings on Google but aren\u2019t necessarily \u201cquick\u201d wins? Check out these articles:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-improve-seo\/\">How to Improve SEO: 8 Tactics That Don\u2019t Require New Content<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-rank-higher-on-google\/\">How to Rank Higher on Google (6 Easy&nbsp;Steps)<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/seo-tips\/\">14 SEO Tips for More Traffic in&nbsp;2022<\/a><\/li>\n<\/ul>\n\n\n\n<p>Did I miss out on any quick SEO wins? Let me know <a href=\"https:\/\/twitter.com\/siquanong\">on Twitter<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Implement these 15 quick SEO wins to rank higher on search engines and get more traffic. &nbsp; You should be able to do each within an&nbsp;hour. Let\u2019s get to&nbsp;it.&nbsp; Internal links are often overlooked. But when used correctly, they<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":144568,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[339],"class_list":["post-144502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>15 Quick SEO Wins (To Improve Your Rankings)<\/title>\n<meta name=\"description\" content=\"Implement these 15 quick SEO wins to rank higher on the search engines and get more traffic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/seo-wins\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"15 Quick SEO Wins (To Improve Your Rankings)\" \/>\n<meta property=\"og:description\" content=\"Each takes only an hour.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/seo-wins\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-27T07:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-17T16:16:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/fb_seo_wins.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Si Quan Ong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Each takes only an hour.\" \/>\n<meta name=\"twitter:creator\" content=\"@siquanong\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-wins\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-wins\\\/\"},\"author\":{\"name\":\"Si Quan Ong\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e09e43a1a939a6723fb3c1ebd243f2e7\"},\"headline\":\"15 Quick SEO Wins (To Improve Your Rankings)\",\"datePublished\":\"2022-07-27T07:00:00+00:00\",\"dateModified\":\"2024-10-17T16:16:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-wins\\\/\"},\"wordCount\":2683,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-wins\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/fb_seo_wins.png\",\"articleSection\":[\"General SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-wins\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-wins\\\/\",\"name\":\"15 Quick SEO Wins (To Improve Your Rankings)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-wins\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-wins\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/fb_seo_wins.png\",\"datePublished\":\"2022-07-27T07:00:00+00:00\",\"dateModified\":\"2024-10-17T16:16:36+00:00\",\"description\":\"Implement these 15 quick SEO wins to rank higher on the search engines and get more traffic.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-wins\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-wins\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/fb_seo_wins.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/fb_seo_wins.png\",\"width\":1200,\"height\":630},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"name\":\"SEO Blog by Ahrefs\",\"description\":\"Link Building Strategies &amp; 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