{"id":144480,"date":"2022-07-22T02:00:00","date_gmt":"2022-07-22T07:00:00","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=144480"},"modified":"2022-07-24T19:10:22","modified_gmt":"2022-07-25T00:10:22","slug":"how-to-improve-ctr","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/how-to-improve-ctr\/","title":{"rendered":"How to Improve Click-Through Rate (CTR): 9 Tried &amp; Tested Tips"},"content":{"rendered":"\n<div class=\"intro-txt\">You worked hard to get those top keyword rankings. But the work doesn\u2019t end there. If your listing fails to communicate value, you can\u2019t expect many clicks to your website. And every lost click costs you a crucial opportunity to reach your audience.<\/div>\n\n\n\n<p>Optimizing your click-through rate is an overlooked search marketing technique that can have a large impact on your overall site traffic.<\/p>\n\n\n\n<p>In this article, you will learn more about the click-through rate and the nine tried and tested tips to win more clicks by improving it.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<p>But first, let\u2019s make sure we\u2019re on the same page about what CTR is, why it\u2019s important, and set a benchmark for what your CTR should be.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Click-through rate definition\" data-section=\"click-through-rate-definition\">\n\n\n\n<h2 class=\"wp-block-heading\">Click-through rate definition<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Click-through rate (CTR) is the relationship of clicks on your link (clicks) compared to the number of times your listing appeared on a <a href=\"https:\/\/ahrefs.com\/blog\/serps\/\">SERP<\/a> (impressions).<\/p>\n\n\n\n<p>CTR represents how effective your search engine listing is in attracting people to visit your webpage.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/1-formula-to-calculate-ctr.png\" alt=\"How to calculate CTR\" class=\"wp-image-144483\" width=\"540\" height=\"295\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/1-formula-to-calculate-ctr.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/1-formula-to-calculate-ctr-680x371.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/1-formula-to-calculate-ctr-768x419.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/1-formula-to-calculate-ctr-1536x837.png 1536w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\"><\/figure>\n\n\n\n<p>If your CTR is 5%, that means 5 out of every 100 people click through to your website.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Why is CTR important?\" data-section=\"ctr-importance\">\n\n\n\n<h2 class=\"wp-block-heading\">Why is CTR important?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Naturally, CTR is important because the higher it is, the more people visit your website.&nbsp;<\/p>\n\n\n\n<p>And we like when people visit our website because they are that much closer to becoming customers.<\/p>\n\n\n\n<p>CTR is also helpful from a strategy standpoint. It can be used to predict the traffic that organic search improvements bring and help prioritize content optimization.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What is an average CTR?\" data-section=\"average-ctr\">\n\n\n\n<h2 class=\"wp-block-heading\">What is an average CTR?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>When trying to understand if your CTR is good or not, you are likely wondering what an average CTR&nbsp;is.<\/p>\n\n\n\n<p>Below are the <a href=\"https:\/\/www.seoclarity.net\/mobile-desktop-ctr-study-11302\/\">results of a 2021 study<\/a> that looked at 17 billion keywords to create an average CTR based on SERP positions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"599\" height=\"516\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/2-average-ctr-desktop-and-mobile.jpeg\" alt=\"Average CTR on desktop and mobile by seoClarity\" class=\"wp-image-144485\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/2-average-ctr-desktop-and-mobile.jpeg 599w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/2-average-ctr-desktop-and-mobile-493x425.jpeg 493w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\"><\/figure>\n\n\n\n<p>Looking at this graph, you may think your site is so far behind\u2014or that your site is doing amazing, and you can stop here\u2014but stay with&nbsp;me.<\/p>\n\n\n\n<p>Comparing your site\u2019s CTR to a generic benchmark is not very helpful because it can vastly differ from industry to industry. If you want to dive deeper, you can <a href=\"https:\/\/www.seoclarity.net\/mobile-desktop-ctr-study-11302\/\">download<\/a> the full report that includes the data broken down for 13 different industries.<\/p>\n\n\n\n<p>Using the average CTR above as a general frame of reference is OK, but you\u2019ll want to update your benchmark once you dig into your webpage\u2019s statistics.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to find what pages to optimize for CTR\" data-section=\"find-pages-to-optimize-for-ctr\">\n\n\n\n<h2 class=\"wp-block-heading\">How to find what pages to optimize for&nbsp;CTR<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Just as you don\u2019t want to analyze CTR from a general point of view, you don\u2019t want to optimize for CTR as a sitewide sweeping action.<\/p>\n\n\n\n<p>You may have heard marketers refer to CTR optimization as finding the \u201clow-hanging fruit.\u201d<\/p>\n\n\n\n<p>To find what pages to optimize CTR for, sign in to Google Search Console, select your search property, and open the Performance &gt; search results report.<\/p>\n\n\n\n<p>The date range will automatically be set to the last three months. This is fine, but feel free to extend or shorten the duration to account for your site volume and seasonality.<\/p>\n\n\n\n<p>Click to select only the scorecards for \u201ctotal impressions,\u201d \u201caverage CTR,\u201d and \u201caverage position.\u201d&nbsp;<\/p>\n\n\n\n<p>Add filters to drill down to your target country (and content topic) by clicking on the \u201c+\u201d sign with the text \u201cNew.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1136\" height=\"613\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/3-gsc-country-nonbranded-queries-filters.png\" alt=\"Screenshot of GSC filtered by country and excluding non-branded queries\" class=\"wp-image-144486\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/3-gsc-country-nonbranded-queries-filters.png 1136w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/3-gsc-country-nonbranded-queries-filters-680x367.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/3-gsc-country-nonbranded-queries-filters-768x414.png 768w\" sizes=\"auto, (max-width: 1136px) 100vw, 1136px\"><\/figure>\n\n\n\n<p>Optimizing for CTR only comes into play once you\u2019ve made it to the first page\u2014arguably within the top five search results.<\/p>\n\n\n\n<p>In the top-right corner of your search console table are three lines; click these lines to segment your data by \u201cposition smaller than 6\u201d and by \u201cCTR smaller than (insert your average CTR&nbsp;here).\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1057\" height=\"491\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/4-gsc-positon-and-ctr-filters.png\" alt=\"Screenshot of GSC search queries filtered by CTR and position\" class=\"wp-image-144487\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/4-gsc-positon-and-ctr-filters.png 1057w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/4-gsc-positon-and-ctr-filters-680x316.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/4-gsc-positon-and-ctr-filters-768x357.png 768w\" sizes=\"auto, (max-width: 1057px) 100vw, 1057px\"><\/figure>\n\n\n\n<p>In the screenshot above, I chose to segment by target country, remove brand name queries, filter by top rank positions, and sort by impressions to surface the site\u2019s top queries.<\/p>\n\n\n\n<p>Within this table, consider the list of queries in relation to your business objectives. You are looking for a trend or a valuable keyword for the&nbsp;brand.&nbsp;<\/p>\n\n\n\n<p>For this example, we want to look into the query \u201csleep training\u201d because its average position is in the top five and there is a good amount of search impressions. But the CTR is only 1.3%.<\/p>\n\n\n\n<p>Next, we want to check search volume trends and click data. This is easy using Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"939\" height=\"379\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/5-keywords-explorer.png\" alt=\"Overview report of &quot;sleep training&quot; in Ahrefs' Keywords Explorer\" class=\"wp-image-144488\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/5-keywords-explorer.png 939w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/5-keywords-explorer-680x274.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/5-keywords-explorer-768x310.png 768w\" sizes=\"auto, (max-width: 939px) 100vw, 939px\"><\/figure>\n\n\n\n<p>We want to see a positive (or stable) trend in search volume and that organic results are winning a good number of clicks (click distribution).&nbsp;<\/p>\n\n\n\n<p>Because there\u2019s no point in prioritizing a page that rarely results in organic clicks.<\/p>\n\n\n\n<p>Our example keyword, \u201csleep training,\u201d has a stable search trend, and organic results win about 63% of clicks.&nbsp;<\/p>\n\n\n\n<p>Investing time and resources in improving CTR for this webpage will likely increase site traffic.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Nine tips to improve CTR\" data-section=\"nine-tips-improve-ctr\">\n\n\n\n<h2 class=\"wp-block-heading\">Nine tips to improve CTR<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>As we have learned, high rankings don\u2019t guarantee users will click through to your site. It takes a bit more finesse.<\/p>\n\n\n\n<p>Our example shows a site ranking in the top five for a high-value search query with a CTR of 1.2%.<\/p>\n\n\n\n<p>If your page ranks on the first page but has a lower CTR than expected, follow these nine&nbsp;tips.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Match your title tag to your H1&nbsp;tag<\/h3>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/title-tags-study\/\">Ahrefs\u2019 study of 953,276 pages<\/a> found that Google is rewriting <a href=\"https:\/\/ahrefs.com\/blog\/title-tag-seo\/\">title tags<\/a> 33.4% of the&nbsp;time.&nbsp;<\/p>\n\n\n\n<p>We also found that Google is less likely to change your title tag in the search results if it matches the H1 tag on the&nbsp;page.&nbsp;<\/p>\n\n\n\n<p>This tip is really simple. Search engines (and people) prefer the title and H1 tag on the page to reflect the content within the article, so it\u2019s best to have them&nbsp;match.<\/p>\n\n\n\n<p>The <strong>Page Explorer<\/strong> tool in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a> can show you if your titles are being rewritten and if they match your H1&nbsp;tags.<\/p>\n\n\n\n<p>Here\u2019s how to do&nbsp;it.<\/p>\n\n\n\n<p>Open <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a> and then go to the <strong>Page explorer<\/strong> report. Then click \u201cContent\u201d and select \u201cPage and SERP titles do not match\u201d from the drop-down menu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1390\" height=\"453\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/6-page-explorer-report.png\" alt=\"Screenshot of Ahrefs' Page Explorer report filter for &quot;Page and SERP titles do not match&quot;\" class=\"wp-image-144489\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/6-page-explorer-report.png 1390w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/6-page-explorer-report-680x222.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/6-page-explorer-report-768x250.png 768w\" sizes=\"auto, (max-width: 1390px) 100vw, 1390px\"><\/figure>\n\n\n\n<p>Pages, where the title does not match the SERP title, will be displayed in a table. In the top-right corner of that table, click \u201cColumns.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1201\" height=\"541\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/7-columns-page-explorer-tool.png\" alt=\"Screenshot of Ahrefs' Page explorer report option to edit columns\" class=\"wp-image-144490\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/7-columns-page-explorer-tool.png 1201w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/7-columns-page-explorer-tool-680x306.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/7-columns-page-explorer-tool-768x346.png 768w\" sizes=\"auto, (max-width: 1201px) 100vw, 1201px\"><\/figure>\n\n\n\n<p>In the left-hand menu, open \u201cContent\u201d and click to checkmark \u201cH1.\u201d Drag and drop the \u201cH1\u201d widget after the SERP title. Click \u201cApply.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"974\" height=\"617\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/8-add-new-columns.png\" alt=\"Screenshot of adding columns to Ahrefs' Page explorer report\" class=\"wp-image-144492\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/8-add-new-columns.png 974w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/8-add-new-columns-671x425.png 671w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/8-add-new-columns-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/8-add-new-columns-768x487.png 768w\" sizes=\"auto, (max-width: 974px) 100vw, 974px\"><\/figure>\n\n\n\n<p>Now you can see if there are any H1s or title tags you\u2019ll like to update to potentially improve the&nbsp;CTR.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1288\" height=\"209\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/9-mismatched-title-serp-title-h1.png\" alt=\"Screenshot of Ahrefs' Page explorer report displaying mismatching title, SERP title, and H1\" class=\"wp-image-144493\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/9-mismatched-title-serp-title-h1.png 1288w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/9-mismatched-title-serp-title-h1-680x110.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/9-mismatched-title-serp-title-h1-768x125.png 768w\" sizes=\"auto, (max-width: 1288px) 100vw, 1288px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. Create click-worthy titles (not clickbait)<\/h3>\n\n\n\n<p>As clickbait (eye-catching titles attracting attention to shady content) becomes more pervasive, it\u2019s important to write titles that accurately reflect your webpage\u2019s content.&nbsp;<\/p>\n\n\n\n<p>It\u2019s OK for a title to attract attention, but be mindful of doing so in a way that respects the reader\u2019s experience. Because once you lose a reader\u2019s trust, it\u2019s&nbsp;gone.&nbsp;<\/p>\n\n\n\n<p>Check out our article on blog title formulas for <a href=\"https:\/\/ahrefs.com\/blog\/blog-title-formulas\/#blog-title-formulas\">examples of click-worthy blog titles<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Avoid being cut off due to pixel length<\/h3>\n\n\n\n<p>Page titles should be less than 580 pixels (about 50\u201360 characters) to avoid being cut off in the search engine results.&nbsp;<\/p>\n\n\n\n<p>This length will keep your page titles fully visible on desktop and mobile.<\/p>\n\n\n\n<p>You can quickly find the affected pages in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>. Go to the <strong>Page Explorer<\/strong> tool. Select the \u201cContent\u201d drop-down filter and click the option for \u201cTitle too&nbsp;long.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1384\" height=\"505\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/10-page-explorer-tool-2.png\" alt=\"Screenshot of Ahrefs' Page explorer report for &quot;Title too long&quot;\" class=\"wp-image-144495\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/10-page-explorer-tool-2.png 1384w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/10-page-explorer-tool-2-680x248.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/10-page-explorer-tool-2-768x280.png 768w\" sizes=\"auto, (max-width: 1384px) 100vw, 1384px\"><\/figure>\n\n\n\n<p>Use a<a href=\"https:\/\/totheweb.com\/learning_center\/tool-test-google-title-meta-description-lengths\/\"> SERP preview tool<\/a> when creating new pages to help you visualize your title and description so that you can get them&nbsp;right.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Align with search intent (know the&nbsp;why)<\/h3>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">Search intent<\/a> is the <em>why<\/em> behind a search. Why did a user perform this search? What do they expect to&nbsp;find?<\/p>\n\n\n\n<p>Because your search listing is the first thing people see, it needs to communicate how your page fully answers the user\u2019s query.<br><\/p>\n\n\n\n<p>We can adjust our titles with a keyword modifier to better connect with the audience and <a href=\"https:\/\/ahrefs.com\/blog\/meta-description\/\">write meta descriptions<\/a> so your whole SERP snippet can align with the search intent.<\/p>\n\n\n\n<p>To assess what searchers are looking for, scroll down to the bottom to view the keyword\u2019s SERP overview when you check it in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1253\" height=\"724\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/11-keyword-intent-serp-overview.png\" alt=\"Screenshot of Ahrefs SERP overview in Keywords Explorer\" class=\"wp-image-144497\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/11-keyword-intent-serp-overview.png 1253w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/11-keyword-intent-serp-overview-680x393.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/11-keyword-intent-serp-overview-768x444.png 768w\" sizes=\"auto, (max-width: 1253px) 100vw, 1253px\"><\/figure>\n\n\n\n<p>In the \u201csleep training\u201d example, we see that the top keyword and search result titles tell us that people want to know what it is, when, and how to&nbsp;start.&nbsp;<\/p>\n\n\n\n<p>The keyword \u201csleep training\u201d isn\u2019t click-worthy, but we can take it a step further and write, \u201cSleep Training Your Baby: When and How to&nbsp;Start.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Convey what makes your content unique<\/h3>\n\n\n\n<p>Why would a user be interested in reading your article instead of the other listings right in front of&nbsp;them?<\/p>\n\n\n\n<p>The answer may be the depth of coverage or simplicity, freshness, or the brand is well recognized as a subject matter expert.<\/p>\n\n\n\n<p>For example, call out how the article simplifies the task if you have a time-consuming or intimidating technical task.<\/p>\n\n\n\n<p>Something like \u201cBaby Sleep Training for Beginners: A Step by Step&nbsp;Guide.\u201d<\/p>\n\n\n\n<p>If the query demands freshness, such as statistics from a poll, you can highlight the month or year the study was conducted. Example: \u201cThe Most Popular Baby Sleep Training Methods in&nbsp;2022.\u201d<\/p>\n\n\n\n<p>When a well-known brand keyword is at play, use it. Brands bring instant recognition and&nbsp;trust.&nbsp;<\/p>\n\n\n\n<p>For example, \u201ccry it out\u201d was a top keyword in our SERP overview and is a commonly recognized sleep training method.&nbsp;<\/p>\n\n\n\n<p>We can try the title \u201cSleep Training Methods: When Cry It Out Isn\u2019t Working\u201d and expand on it in the meta description.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Go against the grain (counter-narrative)<\/h3>\n\n\n\n<p>Refer to a widely held belief or standard and then turn that idea upside down with an opposing opinion.&nbsp;<\/p>\n\n\n\n<p>Doing so naturally entices the reader to want to know&nbsp;more.<\/p>\n\n\n\n<p>Examples: \u201cHow to Sleep Train Your Baby (The Gentle Way)\u201d or \u201cA Modern Family Guide to Sleep Training (Tears Free).\u201d&nbsp;<\/p>\n\n\n\n<p>Both titles address a counter-narrative to the branded search query \u201ccry it out,\u201d which was a top keyword in our SERP overview.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Share an extra benefit in brackets (draw the&nbsp;eye)<\/h3>\n\n\n\n<p>Adding brackets or parentheses to a title can draw your audience\u2019s eye to an extra benefit. Example: \u201cHow to Sleep Train a Baby (And Save Your Sanity).\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Use a number (readers love&nbsp;lists)<\/h3>\n\n\n\n<p>Headlines with numbers signal to the reader that you\u2019re giving them a list. And readers love lists because they signify that the content is well organized and easy to follow.&nbsp;<\/p>\n\n\n\n<p>\u201cSleep Training\u201d becomes \u201c5 Baby Sleep Training Tips for Better Sleep Tonight.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Add schema markup for rich results (provide more information)<\/h3>\n\n\n\n<p>Okay, the last tip doesn\u2019t have to do with the title tag or meta description. But it is a tried and true way of increasing CTR.<\/p>\n\n\n\n<p>Rich results refer to any type of search result that provides more information pulled from structured data.&nbsp;<\/p>\n\n\n\n<p>Schema markup can be added to your webpage to display additional information like the price, reviews, or cooking times. Doing so helps attract more clicks because it provides potential buyers with additional information that matters to&nbsp;them.&nbsp;<\/p>\n\n\n\n<p>For example, more people may click on a search result displaying a high review rating, as it provides social proof to the potential buyer.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1493\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/12-product-schema-markup-example.png\" alt=\"Screenshot of Google SERP result displaying rich results\" class=\"wp-image-144498\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/12-product-schema-markup-example.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/12-product-schema-markup-example-569x425.png 569w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/12-product-schema-markup-example-768x574.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/12-product-schema-markup-example-1536x1147.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Learn how to get the most out of <a href=\"https:\/\/ahrefs.com\/blog\/rich-snippets\/#how-rich-snippets-help-seo\">rich snippets<\/a> in four simple steps.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>When your site is in a click-through rut, try the tips listed above to improve your&nbsp;CTR.<\/p>\n\n\n\n<p>While finding and fixing \u201clow-hanging fruit\u201d is time intensive, it doesn\u2019t need to be painstaking. Google Search Console and Ahrefs will help streamline your process.<\/p>\n\n\n\n<p>Got questions? Ping me<a href=\"https:\/\/twitter.com\/kaylelarkin?lang=bn\"> on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Optimizing your click-through rate is an overlooked search marketing technique that can have a large impact on your overall site traffic. In this article, you will learn more about the click-through rate and the nine tried and tested tips to<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":160,"featured_media":144501,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[413],"tags":[],"coauthors":[417],"class_list":["post-144480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-page-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Improve Click-Through Rate (CTR): 9 Tried &amp; Tested Tips<\/title>\n<meta name=\"description\" content=\"High rankings don\u2019t guarantee users will click through to your site. 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