{"id":144331,"date":"2022-07-18T02:00:00","date_gmt":"2022-07-18T07:00:00","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=144331"},"modified":"2022-10-26T07:22:13","modified_gmt":"2022-10-26T12:22:13","slug":"advanced-keyword-research","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/advanced-keyword-research\/","title":{"rendered":"Advanced Keyword Research: 5 Tips for Finding Untapped Keywords"},"content":{"rendered":"\n<div class=\"intro-txt\">Most people start keyword research by entering a few broad seed keywords into a popular keyword tool, then checking keyword ideas.<\/div>\n\n\n\n<p>There\u2019s nothing wrong with this process because it makes sense to tackle popular keywords. But it does leave some of the less obvious keywords on the&nbsp;table.<\/p>\n\n\n\n<p>In this guide, you\u2019ll learn five advanced keyword research tips for finding untapped keywords.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Find newly published pages with traffic\" data-section=\"1-find-newly-published-pages-with-traffic\">\n\n\n\n<h2 class=\"wp-block-heading\">1. Find newly published pages with traffic<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If you want to find keywords that you can potentially rank for quickly, look for newly published pages that already get traffic from Google. You can do this in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a>.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Enter a broad&nbsp;topic<\/li><li>Switch the search mode to \u201cIn&nbsp;title\u201d<\/li><li>Filter for pages published once within the last 90&nbsp;days<\/li><li>Filter for pages with an estimated 500+ monthly search visits<\/li><li>Filter for pages on sites with a DR less than or equal&nbsp;yours<\/li><li>Exclude results from homepages and subdomains<\/li><\/ol>\n\n\n\n<p>For example, let\u2019s say we\u2019re in the fitness niche. If we search for \u201cprotein\u201d and filter the results, we end up with 10 pages, including this one about the top 20 highest protein nuts and&nbsp;seeds.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1660\" height=\"346\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/1-newly-published-page-with-traffic.png\" alt=\"Recently published page with traffic\" class=\"wp-image-144337\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/1-newly-published-page-with-traffic.png 1660w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/1-newly-published-page-with-traffic-680x142.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/1-newly-published-page-with-traffic-768x160.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/1-newly-published-page-with-traffic-1536x320.png 1536w\" sizes=\"auto, (max-width: 1660px) 100vw, 1660px\"><\/figure>\n\n\n\n<p>If we hit the \u201cDetails\u201d caret and check the page\u2019s traffic, we see it started attracting organic traffic just a few days after publishing. Since then, it\u2019s been consistently getting around 1.1K monthly search visits.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"988\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/2-newly-published-page-traffic-over-time.jpg\" alt=\"Recently published page's traffic over time\" class=\"wp-image-144339\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/2-newly-published-page-traffic-over-time.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/2-newly-published-page-traffic-over-time-680x336.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/2-newly-published-page-traffic-over-time-768x380.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/2-newly-published-page-traffic-over-time-1536x759.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>If we switch to the \u201cOrganic keywords\u201d tab, we see that it\u2019s getting most of this traffic from keyword rankings in the U.S.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"504\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/3-1-keyword-rankings-for-newly-published-page.png\" alt=\"Recently published page's keyword rankings\n\" class=\"wp-image-144341\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/3-1-keyword-rankings-for-newly-published-page.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/3-1-keyword-rankings-for-newly-published-page-680x171.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/3-1-keyword-rankings-for-newly-published-page-768x194.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/3-1-keyword-rankings-for-newly-published-page-1536x387.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Most of these keywords also have reasonably low Keyword Difficulty (KD) scores.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"504\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/3-2-keyword-rankings-for-newly-published-page.png\" alt=\"Most of the keywords the page is ranking for are low difficulty\n\" class=\"wp-image-144343\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/3-2-keyword-rankings-for-newly-published-page.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/3-2-keyword-rankings-for-newly-published-page-680x171.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/3-2-keyword-rankings-for-newly-published-page-768x194.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/3-2-keyword-rankings-for-newly-published-page-1536x387.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Given that this site has no more authority than our hypothetical fitness website (because we filtered by DR), chances are we can also rank for this keyword fairly quickly.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s another page that ranked quickly:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1662\" height=\"344\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/4-newly-published-page.png\" alt=\"Another newly published page that ranked quickly\n\" class=\"wp-image-144345\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/4-newly-published-page.png 1662w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/4-newly-published-page-680x141.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/4-newly-published-page-768x159.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/4-newly-published-page-1536x318.png 1536w\" sizes=\"auto, (max-width: 1662px) 100vw, 1662px\"><\/figure>\n\n\n\n<p>This time, it\u2019s about blueberry Kodiak cake muffins.&nbsp;<\/p>\n\n\n\n<p>If we hit the \u201cDetails\u201d caret again, we see that it was attracting an estimated 963 monthly search visits just two months after publishing. And it\u2019s getting even more traffic now.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"990\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/5-newly-published-page-traffic-over-time.jpg\" alt=\"Traffic to the recently published page over time\n\" class=\"wp-image-144346\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/5-newly-published-page-traffic-over-time.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/5-newly-published-page-traffic-over-time-680x337.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/5-newly-published-page-traffic-over-time-768x380.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/5-newly-published-page-traffic-over-time-1536x761.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>This time, it gets most of its search traffic from the keyword \u201ckodiak cake muffins,\u201d which has a KD score of just&nbsp;12.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1820\" height=\"394\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/6-newly-published-page-keywords.png\" alt=\"Keyword rankings for the newly published page\u2014with most being low difficulty\n\" class=\"wp-image-144348\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/6-newly-published-page-keywords.png 1820w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/6-newly-published-page-keywords-680x147.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/6-newly-published-page-keywords-768x166.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/6-newly-published-page-keywords-1536x333.png 1536w\" sizes=\"auto, (max-width: 1820px) 100vw, 1820px\"><\/figure>\n\n\n\n<p>This could be another good keyword to target for some quick organic traffic.&nbsp;<\/p>\n\n\n\n<p>Keep in mind that this method can unearth pages with short traffic spikes. This can happen when a page jumps in and out of the top 10 for a high-volume keyword or ranks in the \u201cTop Stories\u201d SERP feature.&nbsp;<\/p>\n\n\n\n<p>You should always further investigate where a page gets its traffic from before committing to creating content. You can do this in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Find competitors' low-competition topics\" data-section=\"2-find-competitors-low-competition-topics\">\n\n\n\n<h2 class=\"wp-block-heading\">2. Find competitors\u2019 low-competition topics<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If your competitors are getting search traffic from Google, they\u2019ve probably already done <a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">keyword research<\/a>. This means you can piggyback off their hard work by reverse engineering the low-competition topics they rank&nbsp;for.<\/p>\n\n\n\n<p>Here\u2019s how to do&nbsp;that:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Enter a competitor\u2019s domain into <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li><li>Go to the <strong>Top pages<\/strong> report<\/li><li>Filter for traffic from low-difficulty keywords, say under KD&nbsp;20<\/li><li>Filter for pages with 500+ estimated monthly search visits<\/li><\/ol>\n\n\n\n<p>You\u2019ll now see pages with at least 500 monthly visits from keywords with low KD scores.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1138\" height=\"654\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/7-traffic-from-low-difficulty-keywords.png\" alt=\"Pages with the most traffic from low-difficulty keywords\n\" class=\"wp-image-144350\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/7-traffic-from-low-difficulty-keywords.png 1138w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/7-traffic-from-low-difficulty-keywords-680x391.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/7-traffic-from-low-difficulty-keywords-768x441.png 768w\" sizes=\"auto, (max-width: 1138px) 100vw, 1138px\"><figcaption>The traffic column shows the page\u2019s estimated traffic from keywords with low KD scores.<\/figcaption><\/figure>\n\n\n\n<p>If you see a topic you may want to target, hit the caret next to the URL and compare the URL\u2019s total estimated traffic with the amount of traffic it gets from low-KD terms (the number in the traffic column).&nbsp;<\/p>\n\n\n\n<p>If these two numbers are relatively close, it\u2019s a low-competition topic.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1362\" height=\"284\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/8-low-kd-traffic-vs-total-traffic-ketoasap.png\" alt=\"Low-competition topics have similar total and low-difficulty traffic\n\" class=\"wp-image-144352\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/8-low-kd-traffic-vs-total-traffic-ketoasap.png 1362w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/8-low-kd-traffic-vs-total-traffic-ketoasap-680x142.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/8-low-kd-traffic-vs-total-traffic-ketoasap-768x160.png 768w\" sizes=\"auto, (max-width: 1362px) 100vw, 1362px\"><\/figure>\n\n\n\n<p>If the numbers are vastly different, as is the case for <a href=\"https:\/\/ahrefs.com\/backlink-checker\">our free backlink checker<\/a>, it isn\u2019t. The page just gets some long-tail traffic from low-competition terms.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1174\" height=\"130\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/9-low-kd-traffic-vs-total-traffic-ahrefs.png\" alt=\"High-competition topics have vastly different total and low-difficulty traffic\n\" class=\"wp-image-144354\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/9-low-kd-traffic-vs-total-traffic-ahrefs.png 1174w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/9-low-kd-traffic-vs-total-traffic-ahrefs-680x75.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/9-low-kd-traffic-vs-total-traffic-ahrefs-768x85.png 768w\" sizes=\"auto, (max-width: 1174px) 100vw, 1174px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Find and expand on unique keyword ideas\" data-section=\"3-find-unique-keyword-ideas\">\n\n\n\n<h2 class=\"wp-block-heading\">3. Find and expand on unique keyword ideas<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Keyword modifiers are add-ons to base keywords. Common examples include \u201cbest,\u201d \u201cnear me,\u201d and the current year.<\/p>\n\n\n\n<p>For this use case, we\u2019re looking for modifiers that do two things:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Make sense combined with popular keywords in our&nbsp;niche<\/li><li>Alter the search results&nbsp;<\/li><\/ol>\n\n\n\n<p>For example, if we search for \u201cbest credit cards\u201d and \u201cbest credit cards 2022\u201d (\u201c2022\u201d is the modifier), the search results are nearly identical. This is because both searchers want up-to-date recommendations. In fact, the top result for both queries is the&nbsp;same.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1380\" height=\"360\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/10-best-credit-cards-serp.png\" alt=\"Top result for &quot;best credit cards&quot;\n\" class=\"wp-image-144356\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/10-best-credit-cards-serp.png 1380w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/10-best-credit-cards-serp-680x177.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/10-best-credit-cards-serp-768x200.png 768w\" sizes=\"auto, (max-width: 1380px) 100vw, 1380px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1390\" height=\"364\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/11-best-credit-cards-2022-serp.png.png\" alt=\"Top result for &quot;best credit cards 2022&quot;\n\" class=\"wp-image-144358\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/11-best-credit-cards-2022-serp.png.png 1390w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/11-best-credit-cards-2022-serp.png-680x178.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/11-best-credit-cards-2022-serp.png-768x201.png 768w\" sizes=\"auto, (max-width: 1390px) 100vw, 1390px\"><\/figure>\n\n\n\n<p>But if we search for \u201cbest credit cards\u201d and \u201cbest credit cards for bad credit\u201d (\u201cfor bad credit\u201d is the modifier), the results are completely different. This is what we&nbsp;want.<\/p>\n\n\n\n<p>The best place to look for relevant modifiers is a competitor\u2019s <strong>Top pages<\/strong> report in <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>.<\/p>\n\n\n\n<p>For example, if we do this for ketoasap.com, we see keywords like \u201clow carb mcdonalds\u201d and \u201clow carb at red&nbsp;robin.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1760\" height=\"202\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/12-base-and-modifier-keywords.png\" alt=\"Keyword rankings related to low-carb options at fast-food restaurants for the target site\n\" class=\"wp-image-144360\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/12-base-and-modifier-keywords.png 1760w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/12-base-and-modifier-keywords-680x78.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/12-base-and-modifier-keywords-768x88.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/12-base-and-modifier-keywords-1536x176.png 1536w\" sizes=\"auto, (max-width: 1760px) 100vw, 1760px\"><\/figure>\n\n\n\n<p>Given that people are likely also searching for low-carb options at other fast-food restaurants, we can infer a base keyword and a modifier here:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Base keyword:<\/strong> \u201clow&nbsp;carb\u201d<\/li><li><strong>Modifier:<\/strong> the fast-food restaurant itself&nbsp;<\/li><\/ul>\n\n\n\n<p>Knowing this, we can use Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> to find more similar keywords. All we need to do is enter our base keyword, go to the <strong>Matching terms<\/strong> report, then add other popular modifiers to the \u201cInclude\u201d filter (using the \u201cAny word\u201d option).&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1574\" height=\"840\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/13-keywords-explorer-base-and-modifiers.png\" alt=\"Filtering for &quot;low carb&quot; keywords that mention fast-food restaurants\n\" class=\"wp-image-144363\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/13-keywords-explorer-base-and-modifiers.png 1574w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/13-keywords-explorer-base-and-modifiers-680x363.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/13-keywords-explorer-base-and-modifiers-768x410.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/13-keywords-explorer-base-and-modifiers-1536x820.png 1536w\" sizes=\"auto, (max-width: 1574px) 100vw, 1574px\"><\/figure>\n\n\n\n<p>If we hit \u201cApply,\u201d we end up with dozens of low-competition topics to create content about.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/14-keywords-explorer-base-modifier-results.png\" alt=\"Results of &quot;low carb&quot; keywords for fast-food restaurants\n\" class=\"wp-image-144365\" width=\"351\" height=\"461\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/14-keywords-explorer-base-modifier-results.png 702w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/14-keywords-explorer-base-modifier-results-324x425.png 324w\" sizes=\"auto, (max-width: 351px) 100vw, 351px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Identify uncommon seeds\" data-section=\"4-identify-uncommon-seeds\">\n\n\n\n<h2 class=\"wp-block-heading\">4. Identify uncommon seeds<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Most people do keyword research the same way. They enter a few common broad keywords into a keyword research tool, then sift through the list of ideas for keywords to target.<\/p>\n\n\n\n<p>There\u2019s nothing wrong with this process, but the reality is your competitors are probably doing the same thing with the same seed keywords. This leads to everyone targeting the same keywords and fierce competition.<\/p>\n\n\n\n<p>One solution to this problem is to use less competitive seed keywords to unearth keyword ideas competitors haven\u2019t considered.<\/p>\n\n\n\n<p>Here\u2019s a simple way to find uncommon seeds:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Enter a popular niche website into <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Site Explorer<\/a><\/li><li>Go to the <strong>Organic keywords <\/strong>report<\/li><li>Exclude common seeds<\/li><li>Look for words and phrases that would make good seed keywords<\/li><\/ol>\n\n\n\n<p>For example, let\u2019s say we\u2019re in the fitness niche. If we check the <strong>Organic keywords<\/strong> report for bodybuilding.com, we see lots of keywords that contain common seeds like \u201cworkouts.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/15-common-seed-keywords.png\" alt=\"Common seed keywords in the fitness niche\n\" class=\"wp-image-144367\" width=\"442\" height=\"538\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/15-common-seed-keywords.png 884w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/15-common-seed-keywords-349x425.png 349w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/15-common-seed-keywords-768x935.png 768w\" sizes=\"auto, (max-width: 442px) 100vw, 442px\"><\/figure>\n\n\n\n<p>If we use the \u201cExclude\u201d filter to exclude keywords containing common seeds, we can then sift through the report for less common keywords that make good&nbsp;seeds.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1896\" height=\"752\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/16-excluding-common-keywords-site-explorer.png\" alt=\"Excluding common seed keywords in Site Explorer\n\" class=\"wp-image-144369\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/16-excluding-common-keywords-site-explorer.png 1896w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/16-excluding-common-keywords-site-explorer-680x270.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/16-excluding-common-keywords-site-explorer-768x305.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/16-excluding-common-keywords-site-explorer-1536x609.png 1536w\" sizes=\"auto, (max-width: 1896px) 100vw, 1896px\"><\/figure>\n\n\n\n<p>Here are a few that stand out from this report:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>tdee<\/li><li>russian twist<\/li><li>bcaas<\/li><\/ul>\n\n\n\n<p>If we use these as seed keywords in <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, go to the <strong>Matching terms <\/strong>report, and filter for low-KD keywords, we see plenty of ideas with decent search volumes that competitors probably haven\u2019t considered.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/17-low-difficulty-untapped-keywords.png\" alt=\"Low-difficulty keyword ideas from uncommon seeds\n\" class=\"wp-image-144371\" width=\"358\" height=\"559\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/17-low-difficulty-untapped-keywords.png 716w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/17-low-difficulty-untapped-keywords-272x425.png 272w\" sizes=\"auto, (max-width: 358px) 100vw, 358px\"><\/figure>\n\n\n\n<p>Notice that many of these have low KD scores too. This further indicates that there\u2019s less serious competition for these keywords.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Find affiliate keywords at scale\" data-section=\"5-find-affiliate-keywords\">\n\n\n\n<h2 class=\"wp-block-heading\">5. Find affiliate keywords at&nbsp;scale<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Listicles of the \u201cbest\u201d products are affiliate site owners\u2019 bread and butter. But these aren\u2019t the only lucrative affiliate keywords. You can also target \u201cproduct comparison\u201d and \u201creview\u201d keywords.&nbsp;<\/p>\n\n\n\n<p>Examples of these may be \u201cairpods pro vs airpods max\u201d or \u201cairpods pro review.\u201d&nbsp;<\/p>\n\n\n\n<p>These keywords are great because the people searching for them are close to buying. They\u2019ve already done their research and narrowed their choices down. And because you\u2019ll likely be their last touchpoint before they pull the trigger, you\u2019ll get the affiliate commission.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s a simple way to find these keywords at&nbsp;scale:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Enter a few popular brands in your niche into <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li><li>Go to the <strong>Matching terms<\/strong> report<\/li><li>Select the \u201cInclude\u201d filter, click \u201cAny word,\u201d then type \u201creview\u201d and \u201cvs\u201d<\/li><\/ol>\n\n\n\n<p>For example, let\u2019s say we\u2019re in the fitness niche. If we enter popular protein powder brands into <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> and filter for \u201cvs\u201d and \u201creview\u201d keywords, we can see what products people want to see reviews and comparisons for.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/18-affiliate-keyword-modifiers.png\" alt=\"Filtering for &quot;vs&quot; and &quot;review&quot; keywords in Keywords Explorer\" class=\"wp-image-144372\" width=\"565\" height=\"500\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/18-affiliate-keyword-modifiers.png 1130w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/18-affiliate-keyword-modifiers-480x425.png 480w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/18-affiliate-keyword-modifiers-768x680.png 768w\" sizes=\"auto, (max-width: 565px) 100vw, 565px\"><\/figure>\n\n\n\n<p>Because search intent for these keywords is clear, they\u2019re pretty much all great candidates for an affiliate website.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Recommendation<\/div><div class=\"recommendation-content\">\n\n\n\n<p>If you don\u2019t know many brands in your niche, check the brands listed on a popular e-commerce site in your&nbsp;niche.&nbsp;<\/p>\n\n\n\n<p>For example, if we go to the \u201cprotein\u201d category on bodybuilding.com\u2019s store and hit the \u201cbrands\u201d filter, we see a list of popular brands of protein powder.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1130\" height=\"748\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/19-ecommerce-site-brands.png\" alt=\"Finding brands on e-commerce sites\n\" class=\"wp-image-144373\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/19-ecommerce-site-brands.png 1130w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/19-ecommerce-site-brands-642x425.png 642w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/19-ecommerce-site-brands-768x508.png 768w\" sizes=\"auto, (max-width: 1130px) 100vw, 1130px\"><\/figure>\n\n\n\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>Keywords that your competitors haven\u2019t found yet are usually lower competition. Being one of the first to target them is often a much easier way to build search traffic than targeting the same competitive terms as everyone else.&nbsp;<\/p>\n\n\n\n<p>Got questions? Ping me <a href=\"https:\/\/twitter.com\/joshuachardwick?lang=en\">on Twitter<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; There\u2019s nothing wrong with this process because it makes sense to tackle popular keywords. But it does leave some of the less obvious keywords on the&nbsp;table. In this guide, you\u2019ll learn five advanced keyword research tips for finding untapped<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":114,"featured_media":144376,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[328],"tags":[],"coauthors":[336],"class_list":["post-144331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-keyword-research","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Advanced Keyword Research: 5 Tips for Finding Untapped Keywords<\/title>\n<meta name=\"description\" content=\"Build search traffic and rankings by targeting the keywords your competitors haven\u2019t found yet with these five tips.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/advanced-keyword-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advanced Keyword Research: 5 Tips for Finding Untapped Keywords\" \/>\n<meta property=\"og:description\" content=\"Stop targeting the same keywords as everyone else.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/advanced-keyword-research\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-18T07:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-26T12:22:13+00:00\" \/>\n<meta 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