{"id":143983,"date":"2022-07-12T02:00:00","date_gmt":"2022-07-12T07:00:00","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=143983"},"modified":"2022-11-03T12:47:35","modified_gmt":"2022-11-03T17:47:35","slug":"ecommerce-link-building","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/ecommerce-link-building\/","title":{"rendered":"5 Simple E-commerce Link Building Tactics"},"content":{"rendered":"\n<div class=\"intro-txt\">Link building for e-commerce sites is hard. There just aren\u2019t that many obvious opportunities to get links to product and category pages.<\/div>\n\n\n\n<p>But luckily, there are some. And there are plenty of ways to build links to other types of&nbsp;pages.<\/p>\n\n\n\n<p>In this post, you\u2019ll learn how to build links to your e-commerce product pages, homepage, and other content on your&nbsp;site.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Use the product feedback technique\" data-section=\"1-use-the-product-feedback-technique\">\n\n\n\n<h2 class=\"wp-block-heading\">1. Use the product feedback technique<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>The product feedback technique is where you find posts ranking for queries like \u201cbest [product type]\u201d where you\u2019re not featured. Then you offer authors your product in return for feedback.&nbsp;<\/p>\n\n\n\n<p>If they like the product, ask them to consider including you in their article.<\/p>\n\n\n\n<p>More often than not, if they feature you, they\u2019ll link to&nbsp;you.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to do&nbsp;it<\/h3>\n\n\n\n<p>Before you consider this technique, you need to be confident that your product is better than the competition. If bloggers don\u2019t agree with you, they\u2019re not going to feature or link to&nbsp;you.<\/p>\n\n\n\n<p>If you\u2019ve got that part covered, here are the&nbsp;steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Brainstorm product categories of products you&nbsp;sell<\/li><li>Search Google for listicles where you\u2019re not featured<\/li><li>Pitch your product for feedback<\/li><\/ol>\n\n\n\n<p>Brainstorming product categories is easy enough. If you sell smart home products, these will be things like smart thermostats, smart speakers, or smart&nbsp;TVs.&nbsp;<\/p>\n\n\n\n<p>Next, search Google for best product listicles where you\u2019re not featured.<\/p>\n\n\n\n<p>This is as straightforward as searching for <code>best [product category]-brandname<\/code>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1408\" height=\"492\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/1-best-smart-thermostat-serp.png\" alt=\"Searching for relevant product roundup posts\n\" class=\"wp-image-143996\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/1-best-smart-thermostat-serp.png 1408w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/1-best-smart-thermostat-serp-680x238.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/1-best-smart-thermostat-serp-768x268.png 768w\" sizes=\"auto, (max-width: 1408px) 100vw, 1408px\"><\/figure>\n\n\n\n<p>Here\u2019s a listicle that fits the&nbsp;bill:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1543\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/2-best-smart-thermostat-post.png\" alt=\"Example of a product roundup post\n\" class=\"wp-image-143997\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/2-best-smart-thermostat-post.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/2-best-smart-thermostat-post-551x425.png 551w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/2-best-smart-thermostat-post-768x593.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/2-best-smart-thermostat-post-1536x1186.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>For the pitch, don\u2019t straight up offer to send authors your product in return for a backlink. Google sees \u201cexchanging goods or services for links\u201d as a <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/link-schemes\">link scheme<\/a>\u2014so it could get you penalized.&nbsp;<\/p>\n\n\n\n<p>Instead, offer to send them a sample in return for feedback.<\/p>\n\n\n\n<p>Here\u2019s an example outreach email:&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Hey [Name],<\/p><p>Just came across <a href=\"https:\/\/heatable.co.uk\/boiler-advice\/best-smart-thermostats\">your list of the best smart thermostats<\/a> and noticed <a href=\"https:\/\/www.netatmo.com\/en-gb\/energy\/thermostat\">ours<\/a> didn\u2019t make the&nbsp;cut.<\/p><p>I\u2019m wondering if this is because you liked our competitors\u2019 products better or because you haven\u2019t tried our thermostat yet?&nbsp;<\/p><p>I\u2019d love to send you a sample unit to play around with if it\u2019s the latter.<\/p><p>Let me know if you\u2019re up for&nbsp;it.&nbsp;<\/p><p>Cheers,<br>Josh<\/p><\/blockquote>\n\n\n\n<p>If the author responds and says they haven\u2019t tried your product yet, send them one and follow up in a couple of&nbsp;weeks.&nbsp;<\/p>\n\n\n\n<p>If they like the product, ask if they\u2019ll consider adding you to their roundup. If they don\u2019t, consider that valuable product feedback.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Pitch guest post updates\" data-section=\"2-pitch-guest-post-updates\">\n\n\n\n<h2 class=\"wp-block-heading\">2. Pitch guest post updates<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Doing guest post updates is where you ask editors if you can update one of their existing blog&nbsp;posts.&nbsp;<\/p>\n\n\n\n<p>They trump regular guest posts because you can cherry-pick a post that already has backlinks, meaning you end up with a stronger backlink to your&nbsp;site.&nbsp;<\/p>\n\n\n\n<p>You can sometimes use them to build links directly to product pages, but they\u2019re most useful for getting links to blog posts and other informational content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to do&nbsp;it<\/h3>\n\n\n\n<p>You can find guest post update prospects in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a>, a searchable database containing billions of pages of content with SEO metrics. Just search for non-competing, outdated posts mentioning a topic you already have content about.<\/p>\n\n\n\n<p>Here\u2019s how to search for matching pages in <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a>:<\/p>\n\n\n\n<p><code>\"topic\" -title:\"topic\" title:(2020 OR 2019 OR 2018 OR 2017 OR 2016 OR 2015)<\/code><\/p>\n\n\n\n<p>For example, if you sell smart home products and want to build links to a beginner\u2019s guide to HomeKit, you may search for&nbsp;this:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1176\" height=\"176\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/3-guest-post-updates-content-explorer.png\" alt=\"Searching for outdated pages that mentioned HomeKit in Content Explorer\n\" class=\"wp-image-143998\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/3-guest-post-updates-content-explorer.png 1176w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/3-guest-post-updates-content-explorer-680x102.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/3-guest-post-updates-content-explorer-768x115.png 768w\" sizes=\"auto, (max-width: 1176px) 100vw, 1176px\"><\/figure>\n\n\n\n<p>This looks for pages that mention \u201cHomeKit\u201d somewhere on the page but not in the title. In other words, non-competing pages that talk about the topic but aren\u2019t directly about it. It also looks for pages with years 2015 through 2020 in the title, which is a sign of an outdated page.<\/p>\n\n\n\n<p>You can then narrow down the list to focus on what you need by setting a couple of filters:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Referring domains filter to a minimum of 50<\/strong> to find pages with backlinks<\/li><li><strong>Domain Rating (DR) filter to a minimum of 40<\/strong> to exclude pages from new and low-authority sites<\/li><\/ol>\n\n\n\n<p>Here\u2019s one of the results that pops up for our search:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"274\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/4-content-explorer-result.png\" alt=\"Example of a page about home automation with traffic and backlinks\n\" class=\"wp-image-144000\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/4-content-explorer-result.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/4-content-explorer-result-680x93.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/4-content-explorer-result-768x105.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/4-content-explorer-result-1536x211.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>It\u2019s a list of open-source home automation platforms published in October 2019 with 89 referring domains. However, according to <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a>, its search traffic has started to drop in recent months.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1722\" height=\"1002\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/5-content-explorer-traffic.png\" alt=\"Content Explorer shows this page's organic traffic is starting to drop\n\" class=\"wp-image-144001\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/5-content-explorer-traffic.png 1722w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/5-content-explorer-traffic-680x396.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/5-content-explorer-traffic-768x447.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/5-content-explorer-traffic-1536x894.png 1536w\" sizes=\"auto, (max-width: 1722px) 100vw, 1722px\"><\/figure>\n\n\n\n<p>This is good for two reasons:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>It means the page\u2019s backlinks are probably high-quality<\/strong>, so a link from this post will be a strong one. (It\u2019s always worth double-checking this in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> before pitching.)<\/li><li><strong>It gives us added value for our pitch<\/strong>,<strong> <\/strong>which is that having us update the post may help improve its organic rankings and traffic.<\/li><\/ol>\n\n\n\n<p>Here\u2019s an example pitch we can send to the person in charge of this&nbsp;blog:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Hey [Name],<\/p><p>Josh here from [site]. \ud83d\udc4b LinkedIn tells me you\u2019re in charge of the Ubidots blog?<\/p><p>Thought I\u2019ll reach out because I see you haven\u2019t updated your list of open-source home automation platforms since 2019. Some of the listed platforms no longer work, and Ahrefs tells me the post\u2019s organic search traffic is starting to&nbsp;drop.&nbsp;<\/p><p>I think a quick refresh can help improve both of these things. Would you be open to me updating it for you? I sell smart home products, and I\u2019m a big supporter of open-source platforms, so I think I can give the list a pretty nice revamp.<\/p><p>Can we work together on&nbsp;this?&nbsp;<\/p><p>Cheers,<br>Josh<\/p><\/blockquote>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Pursue unlinked mentions\" data-section=\"3-pursue-unlinked-mentions\">\n\n\n\n<h2 class=\"wp-block-heading\">3. Pursue unlinked mentions<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Unlinked mentions are online mentions of your brand or product that don\u2019t link back to your site. For example, a mention of iPhone or AirPods that doesn\u2019t link to apple.com.<\/p>\n\n\n\n<p>You\u2019ll often find easy link opportunities on pages with unlinked mentions for two reasons:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Their authors are already familiar with your brand<\/strong> \u2013 Thus, they\u2019re more likely to give you the time of&nbsp;day.&nbsp;<\/li><li><strong>They already like your product <\/strong>\u2013 This isn\u2019t the case for all unlinked mentions, but it is for&nbsp;many.&nbsp;<\/li><\/ol>\n\n\n\n<p>However, before you can pitch them, you need to find&nbsp;them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to do&nbsp;it<\/h3>\n\n\n\n<p>Finding all of your unlinked mentions can be pretty time consuming and complicated. But you can find a good chunk of them quickly using <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a>.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Search for your brand or product name in quotes<\/li><li>Click \u201cHighlight unlinked\u201d and enter your domain<\/li><li>Filter for \u201cOne page per domain\u201d<\/li><li>Click \u201cExport\u201d and toggle the option for \u201cOnly pages with highlighted domains\u201d<\/li><\/ol>\n\n\n\n<p>Here\u2019s what that may look like for Bellroy:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1740\" height=\"812\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/6-unlinked-mentions.png\" alt=\"Finding unlinked mentions for Bellroy in Content Explorer\n\" class=\"wp-image-144002\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/6-unlinked-mentions.png 1740w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/6-unlinked-mentions-680x317.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/6-unlinked-mentions-768x358.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/6-unlinked-mentions-1536x717.png 1536w\" sizes=\"auto, (max-width: 1740px) 100vw, 1740px\"><\/figure>\n\n\n\n<p>In this example, we end up with thousands of unlinked mentions.&nbsp;<\/p>\n\n\n\n<p>That\u2019s a lot of prospects, so it is worth filtering the export by DR or website traffic to remove the low-value opportunities. You can then sift through the filtered list to look for opportunities that make&nbsp;sense.<\/p>\n\n\n\n<p>Here\u2019s one for Bellroy:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1502\" height=\"478\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/7-unlinked-mention-example.jpg\" alt=\"Example of a page with an unlinked mention for Bellroy\n\" class=\"wp-image-144003\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/7-unlinked-mention-example.jpg 1502w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/7-unlinked-mention-example-680x216.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/7-unlinked-mention-example-768x244.jpg 768w\" sizes=\"auto, (max-width: 1502px) 100vw, 1502px\"><\/figure>\n\n\n\n<p>This author has written a whole blog post about why they love Bellroy, with multiple product mentions and photographs along the way. Yet they haven\u2019t linked to Bellroy once in the post\u2014probably because it was published by a store that stocks their products.<\/p>\n\n\n\n<p>But as the store only has one physical location in Canada, this could be a link opportunity.<\/p>\n\n\n\n<p>Here\u2019s a simple pitch that could win the backlink:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Hey [Name],<\/p><p>Josh here from Bellroy.&nbsp;\ud83d\udc4b&nbsp;<\/p><p>Just wanted to say thank you for your love and kind words in <a href=\"http:\/\/paper-ya.com\/blog-2\/2017\/10\/10\/bellroy\">this post<\/a>. It\u2019s amazing to see our stockists so proud to carry our products.<\/p><p>One quick (mutually beneficial) suggestion: Could you add a link to <a href=\"https:\/\/bellroy.com\/customer-care\/materials\">our materials page<\/a>?<\/p><p>I saw that you talked a lot about our materials in the post (thanks!), but we have more details on that page. Just thinking it may help your customers\/readers decide whether we\u2019re the right brand for&nbsp;them.<\/p><p>Cheers,<br>Josh<\/p><\/blockquote>\n\n\n\n<p>Note how we didn\u2019t just ask them to \u201cmake the link clickable.\u201d That can sometimes work. But it\u2019s quite a generic request, and it only benefits you. Instead, we\u2019re asking for a link to a page that makes contextual sense. Also, we explained why this is useful for their customers as well as&nbsp;us.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-section=\"4-where-to-buy-pages\">\n\n\n\n<h2 class=\"wp-block-heading\">4. Get listed on \u201cwhere to buy\u201d&nbsp;pages<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Stockists or \u201cwhere to buy\u201d pages do what they say on the tin: They list stores that stock and sell a company\u2019s products. If you stock third-party products, it\u2019s worth checking whether those brands have stockist pages and pitching for inclusion if they&nbsp;do.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to do&nbsp;it<\/h3>\n\n\n\n<p>Make a list of brands you stock, then search Google for the following:&nbsp;<\/p>\n\n\n\n<p><code>[brand name] intitle:(\"where to buy\" OR \"stockists\")<\/code><\/p>\n\n\n\n<p>For example, if we run this search for Hive, a popular manufacturer of smart home products in the U.K., we see that it does indeed have a page listing stockists:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1702\" height=\"574\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/8-where-to-buy-pages.png\" alt=\"Searching for &quot;where to buy&quot; and &quot;stockist&quot; pages in Google\n\" class=\"wp-image-144005\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/8-where-to-buy-pages.png 1702w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/8-where-to-buy-pages-680x229.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/8-where-to-buy-pages-768x259.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/8-where-to-buy-pages-1536x518.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/8-where-to-buy-pages-650x220.png 650w\" sizes=\"auto, (max-width: 1702px) 100vw, 1702px\"><\/figure>\n\n\n\n<p>If we look at the page itself, we see that logos link to retailers (even the broken ones):<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1638\" height=\"1216\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/9-where-to-buy-page-example.jpg\" alt=\"Example of a &quot;where to buy&quot; page\n\" class=\"wp-image-144006\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/9-where-to-buy-page-example.jpg 1638w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/9-where-to-buy-page-example-572x425.jpg 572w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/9-where-to-buy-page-example-768x570.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/9-where-to-buy-page-example-1536x1140.jpg 1536w\" sizes=\"auto, (max-width: 1638px) 100vw, 1638px\"><\/figure>\n\n\n\n<p>You can also find stockist pages with <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>. Just enter a competing store\u2019s domain, go to the <strong>Backlinks<\/strong> report, then filter for referring pages with \u201cwhere to buy\u201d or \u201cstockists\u201d in their titles.&nbsp;<\/p>\n\n\n\n<p>For example, if we do this for vesternet.com, a popular e-commerce store selling smart home products, we see a few links from manufacturers\u2019 stockist pages:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"918\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/10-where-to-buy-pages-site-explorer.jpg\" alt=\"Finding &quot;where to buy&quot; and &quot;stockist&quot; pages in Ahrefs' Site Explorer\n\" class=\"wp-image-144008\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/10-where-to-buy-pages-site-explorer.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/10-where-to-buy-pages-site-explorer-680x312.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/10-where-to-buy-pages-site-explorer-768x353.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/10-where-to-buy-pages-site-explorer-1536x705.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Here\u2019s a straightforward pitch to land links on these&nbsp;pages:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Hey [Name],<\/p><p>Josh here from [Store Name].&nbsp;\ud83d\udc4b&nbsp;<\/p><p>Do you have a process for getting listed on <a href=\"https:\/\/www.heltun.com\/where-to-buy\">your \u201cwhere to buy\u201d page<\/a>? We stock and sell your products and will love to be included.&nbsp;<\/p><p>Cheers,<br>Josh<\/p><\/blockquote>\n\n\n\n<p>Keeping things simple is the name of the game here because the value proposition is obvious: Being included on their page helps more people find a place to buy their products.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Publish curated statistics pages\" data-section=\"5-curated-statistics-pages\">\n\n\n\n<h2 class=\"wp-block-heading\">5. Publish curated statistics pages<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Statistics pages list facts and figures about a particular thing. They often attract backlinks because those searching Google for statistics tend to be bloggers and journalists looking for sources for their articles.<\/p>\n\n\n\n<p>For that reason, publishing a list of curated statistics related to what you sell is a simple way to attract relevant backlinks to your&nbsp;site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to do&nbsp;it<\/h3>\n\n\n\n<p>You first need to find what kind of statistics people are searching for. You can do this in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>. Just enter keywords related to your business, go to the <strong>Matching terms<\/strong> report, then add words like \u201cstatistics,\u201d \u201cstats,\u201d \u201cfacts,\u201d and \u201cfigures\u201d to the \u201cInclude\u201d filter.<\/p>\n\n\n\n<p>For example, if we sell smart home products, we can enter keywords like \u201csmart home,\u201d \u201csmart bulbs,\u201d and \u201chome automation.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1308\" height=\"186\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/11-keywords-explorer-product-search.png\" alt=\"Searching for keywords related to home automation in Keywords Explorer\n\" class=\"wp-image-144009\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/11-keywords-explorer-product-search.png 1308w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/11-keywords-explorer-product-search-680x97.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/11-keywords-explorer-product-search-768x109.png 768w\" sizes=\"auto, (max-width: 1308px) 100vw, 1308px\"><\/figure>\n\n\n\n<p>Then we\u2019ll go to the <strong>Matching terms<\/strong> report, add our modifiers to the \u201cInclude\u201d filter, select \u201cAny word,\u201d and hit \u201cApply.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1630\" height=\"826\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/12-filter-for-stats-pages.png\" alt=\"Filtering for keywords related to statistics and facts\n\" class=\"wp-image-144010\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/12-filter-for-stats-pages.png 1630w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/12-filter-for-stats-pages-680x345.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/12-filter-for-stats-pages-768x389.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/12-filter-for-stats-pages-1536x778.png 1536w\" sizes=\"auto, (max-width: 1630px) 100vw, 1630px\"><\/figure>\n\n\n\n<p>It looks like \u201csmart home statistics\u201d is the obvious choice for a statistics page.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"126\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/13-smart-home-statistics-example-680x126.png\" alt=\"Keyword &quot;smart home statistics&quot; is the best fit\" class=\"wp-image-144012\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/13-smart-home-statistics-example-680x126.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/13-smart-home-statistics-example-768x142.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/13-smart-home-statistics-example.png 974w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\"><\/figure>\n\n\n\n<p>Before settling on a topic, hit the SERP caret to see the top-ranking pages. Ideally, you want to see many backlinks to them. This shows people are indeed searching for statistics to include in their articles.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"986\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/14-serp-smart-home-statistics.jpg\" alt=\"The search results for &quot;smart home statistics&quot; have lots of backlinks\" class=\"wp-image-144013\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/14-serp-smart-home-statistics.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/14-serp-smart-home-statistics-680x335.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/14-serp-smart-home-statistics-768x379.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/14-serp-smart-home-statistics-1536x758.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>It\u2019s then simply a case of creating your own statistics page and doing outreach for backlinks.<\/p>\n\n\n\n<p>We did this for <a href=\"https:\/\/ahrefs.com\/blog\/seo-statistics\/\">our SEO statistics page<\/a> and built 37 backlinks.<em> (If you want to know how and follow along, we documented the process step by step in <\/em><a href=\"https:\/\/ahrefs.com\/blog\/link-building-case-study\/\"><em>our link building case study<\/em><\/a><em>.)<\/em><\/p>\n\n\n\n<p>After this, you can use <a href=\"https:\/\/ahrefs.com\/blog\/orchard-seo-strategy\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-strategy\/\">the middleman method<\/a> to send some of that \u201clink equity\u201d to the pages that matter.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>Building links to e-commerce sites is hard. It\u2019s usually easier to build links to your homepage or content than to your product pages themselves and then direct link equity to the pages that matter with <a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">internal links<\/a>.<\/p>\n\n\n\n<p>Got questions? Ping me <a href=\"https:\/\/twitter.com\/joshuachardwick?lang=en\">on Twitter<\/a>.&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>But luckily, there are some. And there are plenty of ways to build links to other types of&nbsp;pages. In this post, you\u2019ll learn how to build links to your e-commerce product pages, homepage, and other content on your&nbsp;site. The product<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":114,"featured_media":144015,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[76],"tags":[],"coauthors":[336],"class_list":["post-143983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-link-building","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Simple E-commerce Link Building Tactics<\/title>\n<meta name=\"description\" content=\"Learn how to get backlinks to your online store\u2019s product pages, homepage, and other content using five simple tactics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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