{"id":143882,"date":"2022-07-05T02:00:00","date_gmt":"2022-07-05T07:00:00","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=143882"},"modified":"2024-09-17T06:27:25","modified_gmt":"2024-09-17T11:27:25","slug":"content-marketing-for-startups","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/content-marketing-for-startups\/","title":{"rendered":"Content Marketing for Startups: A Beginner\u2019s Guide"},"content":{"rendered":"\n<div class=\"intro-txt\">Content marketing has been gaining popularity steadily.<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"941\" class=\"wp-image-143885\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/1-google-trends.png\" alt=\"Google Trends for &quot;content marketing&quot;\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/1-google-trends.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/1-google-trends-680x320.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/1-google-trends-768x362.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/1-google-trends-1536x723.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>More and more companies, e.g., Shopify, Beardbrand, and us too, have succeeded using this type of marketing.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re a startup, you\u2019re probably wondering, \u201cShould I use content marketing? And if I decide to, how do I go about&nbsp;it?\u201d&nbsp;<\/p>\n\n\n\n<p>That\u2019s what we\u2019re answering in this&nbsp;guide.&nbsp;<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Why is content marketing important for startups?\" data-section=\"why-is-content-marketing-important-for-startups\">\n\n\n\n<h2 class=\"wp-block-heading\">Why is content marketing important for startups?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Content marketing is important for startups because it helps them get more customers. It does this by creating brand awareness and teaching potential customers how a business can help solve their problems.&nbsp;<\/p>\n\n\n\n<p>For example, we have a <a href=\"https:\/\/ahrefs.com\/blog\/who-links-to-my-site\/\">blog post about finding out who links to your website<\/a>. It currently holds the <a href=\"https:\/\/ahrefs.com\/blog\/featured-snippets\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/find-featured-snippets\/\">featured snippet<\/a> for the&nbsp;query:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1417\" height=\"676\" class=\"wp-image-143886\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/2-google-search.jpg\" alt=\"Featured snippet for the query &quot;who links to my site&quot;\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/2-google-search.jpg 1417w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/2-google-search-680x324.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/2-google-search-768x366.jpg 768w\" sizes=\"auto, (max-width: 1417px) 100vw, 1417px\"><\/figure>\n\n\n\n<p>Within the article, we show readers how to find out who links to their websites using a couple of tools, one of which is our own <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1322\" height=\"678\" class=\"wp-image-143888\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/3-ahrefs-blog-post.png\" alt=\"Mention of our tool, Site Explorer, in our blog post\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/3-ahrefs-blog-post.png 1322w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/3-ahrefs-blog-post-680x349.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/3-ahrefs-blog-post-768x394.png 768w\" sizes=\"auto, (max-width: 1322px) 100vw, 1322px\"><\/figure>\n\n\n\n<p>So anyone who\u2019s searching for this query will discover our brand and product. They may eventually become customers.&nbsp;<\/p>\n\n\n\n<p>And that\u2019s only one blog post. Compound the effect by the hundreds of pieces of content we\u2019ve produced\u2014articles, videos, social posts, etc.\u2014and you can see how powerful content marketing can&nbsp;be.&nbsp;<\/p>\n\n\n\n<p>Just see how much organic traffic our blog gets from Google alone:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1524\" height=\"440\" class=\"wp-image-143890\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/4-ahrefs-blog-traffic.png\" alt=\"Organic traffic for the Ahrefs blog, via Ahrefs' Site Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/4-ahrefs-blog-traffic.png 1524w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/4-ahrefs-blog-traffic-680x196.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/4-ahrefs-blog-traffic-768x222.png 768w\" sizes=\"auto, (max-width: 1524px) 100vw, 1524px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Getting buy-in for content marketing\" data-section=\"getting-buy-in-for-content-marketing\">\n\n\n\n<h2 class=\"wp-block-heading\">Getting buy-in for content marketing<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Content marketing takes time. It takes time in terms of resources (research, creation, promotion), and it takes time in terms of results.&nbsp;<\/p>\n\n\n\n<p>Because it requires patience, content marketing works well <strong>only <\/strong>if the management team believes in it. That has been my experience so far, and it has been the experience for others too:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/twitter.com\/alfred_lua\/status\/1466014216138240000<\/div>\n<\/figure>\n\n\n\n<p>Unfortunately, not every management team is on board with content marketing right away. For example, some startups have limited resources or C-level executives may be biased toward marketing channels, e.g., paid advertising, that produce \u201cfaster\u201d results.&nbsp;<\/p>\n\n\n\n<p>So if your boss or manager doesn\u2019t give you sufficient time or resources to invest in content marketing, then it cannot work. If you\u2019re in that situation, you\u2019ll need to first spend some time <a href=\"https:\/\/ahrefs.com\/blog\/seo-buy-in\/\">getting buy-in from your managers<\/a>.<\/p>\n\n\n\n<p>Your game plan should involve:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Statistics proving that content marketing works<\/strong> \u2013 Use <a href=\"https:\/\/ahrefs.com\/blog\/content-marketing-statistics\/\">this list of content marketing statistics<\/a> to convince your management team.&nbsp;<\/li>\n\n\n\n<li><strong>Examples of other companies (ideally in your niche) that have found content marketing to work well<\/strong> \u2013 If you\u2019re starting a new beard product company, for example, you\u2019ll want to show your managers how Beardbrand has succeeded with its&nbsp;blog.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>You\u2019ll also want to show them your content marketing plan, so they know how you\u2019ll be executing the strategy and tactics.&nbsp;<\/p>\n\n\n\n<p>You can also use the resources below to learn how to build up your case. While they\u2019re about SEO, the principles can still apply to your situation. (After all, SEO and content marketing suffer from similar management team setbacks.)<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/seomba.substack.com\/p\/how-to-convince-execs-to-care-about?s=r\">How to Convince Execs to Care About&nbsp;SEO<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/justifying-seo\/\">How to Convince Your Boss to Invest in&nbsp;SEO<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Getting started with content marketing for your startup\" data-section=\"getting-started-with-content-marketing-for-your-startup\">\n\n\n\n<h2 class=\"wp-block-heading\">Getting started with content marketing for your startup<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Before you create any content, make sure you have two things down&nbsp;pat.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Your target audience<\/h3>\n\n\n\n<p>The goal of content marketing is to attract more customers to your business. So if you don\u2019t know exactly who you\u2019re targeting, you can\u2019t create the right content to get more of&nbsp;them.<\/p>\n\n\n\n<p>The first step before you do anything is to <strong>be clear on who your target audience is<\/strong>.&nbsp;<\/p>\n\n\n\n<p>We recommend that you create a buyer persona. Read the guide below to learn how to create one for your business.<\/p>\n\n\n\n<p><strong>Recommended reading:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/how-to-create-a-buyer-persona\/\"><em>How to Create a Buyer Persona for Your Business<\/em><\/a>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Get your technical SEO in&nbsp;order<\/h3>\n\n\n\n<p>A big part of <a href=\"https:\/\/ahrefs.com\/blog\/content-marketing-strategy\/\">your content marketing strategy<\/a> will be to rank your content high on Google. But if Google cannot access, crawl, or index your content, then you simply cannot rank.&nbsp;<\/p>\n\n\n\n<p>So it\u2019s important to get the technical aspects of your website right. The easiest way to do this is to sign up for our free <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a> (AWT) and run an <a href=\"https:\/\/ahrefs.com\/blog\/technical-seo-audit\/\">audit of your website<\/a>.&nbsp;<\/p>\n\n\n\n<p>If there are any technical SEO issues with your website, the tool will flag them out for you. It\u2019ll also explain why something is an issue and how you can fix&nbsp;it:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1738\" height=\"868\" class=\"wp-image-143891\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/5-site-audit-issues.png\" alt=\"Issue details and how to fix it, via Ahrefs' Site Audit\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/5-site-audit-issues.png 1738w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/5-site-audit-issues-680x340.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/5-site-audit-issues-768x384.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/5-site-audit-issues-1536x767.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/5-site-audit-issues-400x200.png 400w\" sizes=\"auto, (max-width: 1738px) 100vw, 1738px\"><\/figure>\n\n\n\n<p><strong>Recommended reading: <\/strong><a href=\"https:\/\/ahrefs.com\/seo\/technical-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/technical-seo\/\"><em>The Beginner\u2019s Guide to Technical SEO<\/em><\/a>&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"The two types of content you\u2019ll create\" data-section=\"two-types-of-content-you'll-create\">\n\n\n\n<h2 class=\"wp-block-heading\">The two types of content you\u2019ll create<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Your approach to <a href=\"https:\/\/ahrefs.com\/blog\/content-creation\/\">content creation<\/a> will be two-pronged. Both types of content should be created simultaneously.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Prong 1. \u201cViral\u201d content<\/h3>\n\n\n\n<p>The first part of your content strategy will be to create content that has the potential to attract a lot of attention. You know this as \u201cgoing viral.\u201d&nbsp;<\/p>\n\n\n\n<p>Why do we want to do this? There are a few reasons:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Gaining a lot of attention in the short term for your content can prove to the management that content marketing works <\/strong>\u2013 Metrics like shares may be vanity, but they provide short-term results that can help nudge management toward investing more in content marketing.&nbsp;<\/li>\n\n\n\n<li><strong>Get your brand name out <\/strong>\u2013 One of the biggest challenges for startups is that no one knows who you are. If your content attracts attention, then people will start to notice your&nbsp;brand.&nbsp;<\/li>\n\n\n\n<li><strong>Earn links<\/strong> \u2013 Links are an important <a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">Google ranking factor<\/a>. Since the second part of our strategy will involve ranking high on Google, you should start acquiring links&nbsp;now.&nbsp;<\/li>\n\n\n\n<li><strong>Drive traffic to your website <\/strong>\u2013 Gaining attention means people are checking out your website and its contents.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>Now, take note that we don\u2019t have to reach the level of the most viral meme. We just need people in our niche to know and share about&nbsp;us.<\/p>\n\n\n\n<p>Here\u2019s how to do&nbsp;it:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Find content ideas<\/h4>\n\n\n\n<p>I want to be clear: There are no surefire ways of knowing which content will go viral. If it was so easy, every startup would have a piece of viral content.&nbsp;<\/p>\n\n\n\n<p>What we <strong>can <\/strong>do is improve our chances of success. We can do this by looking at what has been popular and seeing if we can replicate the&nbsp;ideas.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how:<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">1. Look at what has resonated in communities<\/h5>\n\n\n\n<p>Many \u201cviral\u201d pieces of content get their start in niche communities:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Someone shares a piece of content on a forum (e.g., Hacker News) or subreddit.&nbsp;<\/li>\n\n\n\n<li>It generates a lot of upvotes and comments.<\/li>\n\n\n\n<li>It gets picked up by users on other social networks.<\/li>\n\n\n\n<li>The media picks it&nbsp;up.<\/li>\n<\/ol>\n\n\n\n<p>So if you can find these pieces of content, you can consider replicating them.&nbsp;<\/p>\n\n\n\n<p>To find them, go to a forum or community page and find the most popular posts. For example, you can see this easily in any subreddit by setting it to <strong>Top<\/strong> and <strong>All Time<\/strong>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1318\" height=\"882\" class=\"wp-image-143892\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/6-reddit.png\" alt=\"The Top posts of All Time in the subreddit, r\/supplements\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/6-reddit.png 1318w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/6-reddit-635x425.png 635w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/6-reddit-768x514.png 768w\" sizes=\"auto, (max-width: 1318px) 100vw, 1318px\"><\/figure>\n\n\n\n<p>For other forums, you can typically find a <strong>Sort by <\/strong>feature where you can see the most viewed posts:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1958\" height=\"670\" class=\"wp-image-143893\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/7-forums.jpg\" alt=\"The Most Viewed posts in a forum\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/7-forums.jpg 1958w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/7-forums-680x233.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/7-forums-768x263.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/7-forums-1536x526.jpg 1536w\" sizes=\"auto, (max-width: 1958px) 100vw, 1958px\"><\/figure>\n\n\n\n<p>For Hacker News, you can use this <a href=\"https:\/\/hn.algolia.com\/\">\u201csearch engine\u201d<\/a> to look through the archives.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">2. Look at what has been highly shared<\/h5>\n\n\n\n<p>\u201cViral\u201d content doesn\u2019t always get its start on a community forum. Sometimes, it generates its initial spread through a social network itself.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how to find content that\u2019s widely shared:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a><\/li>\n\n\n\n<li>Enter a term relevant to your&nbsp;niche<\/li>\n\n\n\n<li>Set the <strong>Language <\/strong>filter to the language you create content in<\/li>\n\n\n\n<li>Set the <strong>Live\/broken <\/strong>filter to <strong>Only live<\/strong><\/li>\n\n\n\n<li>Set the filter to <strong>Exclude homepages <\/strong>and<strong> subdomains<\/strong><\/li>\n\n\n\n<li>Sort the results by <strong>Twitter <\/strong>or <strong>Pinterest <\/strong>shares (whichever platform you\u2019re interested in)<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1814\" height=\"786\" class=\"wp-image-143895\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/8-content-explorer.png\" alt=\"Most shared content, via Ahrefs' Content Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/8-content-explorer.png 1814w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/8-content-explorer-680x295.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/8-content-explorer-768x333.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/8-content-explorer-1536x666.png 1536w\" sizes=\"auto, (max-width: 1814px) 100vw, 1814px\"><\/figure>\n\n\n\n<p>You can also set the <strong>Publication date <\/strong>filter to a relatively recent period (e.g., one to two years) to see only content that has been highly shared recently.&nbsp;<\/p>\n\n\n\n<p>While <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a> is great for Twitter and Pinterest, it\u2019s still missing a couple of important social networks. If you want to see what\u2019s popular on Facebook and Instagram, you can use the <a href=\"https:\/\/apps.crowdtangle.com\/chrome-extension\">CrowdTangle Chrome extension<\/a> to see how often a link gets shared, who shared it, and what they&nbsp;said.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">3. Look at what people are linking to<\/h5>\n\n\n\n<p>Linking is a form of sharing too. So if a piece of content has acquired a lot of links, it means it has generated a lot of attention.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how to find this content:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a><\/li>\n\n\n\n<li>Enter a term relevant to your&nbsp;niche<\/li>\n\n\n\n<li>Set the <strong>Language <\/strong>filter to the language you create content in<\/li>\n\n\n\n<li>Set the <strong>Live\/broken <\/strong>filter to <strong>Only live<\/strong><\/li>\n\n\n\n<li>Set the filter to <strong>Exclude homepages <\/strong>and<strong> subdomains<\/strong><\/li>\n\n\n\n<li>Set the <strong>Publication date <\/strong>filter to sometime recent (e.g., the past two&nbsp;years)<\/li>\n\n\n\n<li>Sort the results by <strong>Referring domains<\/strong><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1830\" height=\"1068\" class=\"wp-image-143896\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/9-content-explorer.png\" alt=\"Most linked-to content, via Ahrefs' Content Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/9-content-explorer.png 1830w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/9-content-explorer-680x397.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/9-content-explorer-768x448.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/9-content-explorer-1536x896.png 1536w\" sizes=\"auto, (max-width: 1830px) 100vw, 1830px\"><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">4. Share a contrarian opinion<\/h5>\n\n\n\n<p>Hot takes and controversial opinions tend to get a lot of traction on social media. If you have one, you can create a piece of content around it.&nbsp;<\/p>\n\n\n\n<p>For example, since the pandemic began, remote work became championed as the \u201cfuture norm.\u201d Plenty of people seemed happy about it; no one seemed to question it.&nbsp;<\/p>\n\n\n\n<p>Well, Sean Blanda did. He wrote a piece titled, \u201c<a href=\"https:\/\/www.seanblanda.com\/our-remote-work-future-is-going-to-suck\/\">Our remote work future is going to suck<\/a>.\u201d It must have resonated with many people because it has picked up hundreds of shares and&nbsp;links:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1614\" height=\"290\" class=\"wp-image-143897\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/10-blog-post-stats.png\" alt=\"Stats for the post &quot;Our remote work future is going to suck&quot;\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/10-blog-post-stats.png 1614w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/10-blog-post-stats-680x122.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/10-blog-post-stats-768x138.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/10-blog-post-stats-1536x276.png 1536w\" sizes=\"auto, (max-width: 1614px) 100vw, 1614px\"><\/figure>\n\n\n\n<p>There should be plenty of widely accepted ideas, concepts, best practices, and advice in your niche. Share a contrarian opinion that refutes one of them. Even better: make sure you can back it up with actual data or personal experience.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Create the content<\/h4>\n\n\n\n<p>Once you\u2019ve selected a potential list of topics, it\u2019s time to create the content.&nbsp;<\/p>\n\n\n\n<p>Follow the handbook below to learn how to create a great piece of content.&nbsp;<\/p>\n\n\n\n<p><strong>Recommended reading: <\/strong><a href=\"https:\/\/www.julian.com\/guide\/write\/intro\"><em>Writing Handbook by Julian Shapiro<\/em><\/a>&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Promote the content<\/h4>\n\n\n\n<p>Content doesn\u2019t go viral on its own. You\u2019ll need a way to \u201ckickstart\u201d it. You\u2019ll have to <a href=\"https:\/\/ahrefs.com\/blog\/content-promotion\/\">promote your content<\/a>.&nbsp;<\/p>\n\n\n\n<p>Here are some tactics to help promote your content:<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">A. Share your content with your existing audience<\/h5>\n\n\n\n<p>If you have an existing audience on email and\/or social media, make sure you share your newly published content with&nbsp;them.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/twitter.com\/ahrefs\/status\/1539990442019889154<\/div>\n<\/figure>\n\n\n\n<p>If you don\u2019t have an existing audience, it\u2019s a reminder to start building them.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">B. Share content in relevant communities<\/h5>\n\n\n\n<p>You\u2019ve got your ideas from these communities, so it\u2019s a no-brainer to share them&nbsp;there.&nbsp;<\/p>\n\n\n\n<p>For example, when I was working at a startup a few years ago, I made sure to share my content on relevant subreddits. Many of the posts got hundreds and thousands of upvotes and sent a ton of traffic to the website:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"739\" height=\"209\" class=\"wp-image-143899\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/11-reddit.png\" alt=\"Highly upvoted post on r\/bodyweightfitness\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/11-reddit.png 739w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/11-reddit-680x192.png 680w\" sizes=\"auto, (max-width: 739px) 100vw, 739px\"><\/figure>\n\n\n\n<p>Always make sure to study the communities you want to share your content in. Abide by the community rules, learn their culture and lingo, and participate actively. Don\u2019t spam and don\u2019t be there merely to promote\u2014most communities hate that and will ban you in a&nbsp;jiffy.&nbsp;<\/p>\n\n\n\n<p>Only when you\u2019re a trusted member of the community can you start to share some of your content.&nbsp;<\/p>\n\n\n\n<p><strong>Recommended reading:<\/strong> <a href=\"https:\/\/www.growandconvert.com\/marketing\/reddit-marketing\/\"><em>Reddit Marketing: How to Self Promote on Reddit and Get More Traffic<\/em><\/a>&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">C. Outreach<\/h5>\n\n\n\n<p>There are multiple outreach opportunities in every post you publish.&nbsp;<\/p>\n\n\n\n<p>First, if you\u2019ve mentioned anyone or any resources in your content, you should reach out and let them know. Nothing too complicated; just send a simple email&nbsp;like:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Hey [First Name],<\/p>\n\n\n\n<p>I recently published an article on [topic] and linked to [your resource].&nbsp;<\/p>\n\n\n\n<p>Here it is: [Link]\n\n\n\n<\/p><p>Thought you might enjoy the mention.&nbsp;\ud83d\ude42<\/p>\n\n\n\n<p>Cheers,<\/p>\n\n\n\n[Your&nbsp;Name]&nbsp;<\/blockquote>\n\n\n\n<p>Second, if you\u2019ve based your content on highly shared or highly linked-to content, you can see who has shared or linked to the content and reach out. After all, if they\u2019ve shared or linked to a similar piece of content in the past, chances are they\u2019re interested in the topic and will love to see new&nbsp;stuff.&nbsp;<\/p>\n\n\n\n<p>To find these people, click on the <strong>Referring domains<\/strong> column in <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1682\" height=\"1286\" class=\"wp-image-143901\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/12-referring-domains-content-explorer.png\" alt=\"The websites linking to a popular post on Bitcoin, via Ahrefs' Content Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/12-referring-domains-content-explorer.png 1682w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/12-referring-domains-content-explorer-556x425.png 556w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/12-referring-domains-content-explorer-768x587.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/12-referring-domains-content-explorer-1536x1174.png 1536w\" sizes=\"auto, (max-width: 1682px) 100vw, 1682px\"><\/figure>\n\n\n\n<p>If you\u2019re looking for social shares, click on the <strong>Who tweeted <\/strong>tab:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"820\" class=\"wp-image-143902\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/13-who-tweeted.jpg\" alt=\"The people who tweeted a popular post on Bitcoin, via Ahrefs' Content Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/13-who-tweeted.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/13-who-tweeted-680x279.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/13-who-tweeted-768x315.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/13-who-tweeted-1536x630.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>Once you have a list of people, <a href=\"https:\/\/ahrefs.com\/blog\/find-email-address\/\">find their emails<\/a> and <a href=\"https:\/\/ahrefs.com\/blog\/outreach\/\">reach out<\/a> to&nbsp;them.&nbsp;<\/p>\n\n\n\n<p><strong>Recommended reading:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/blogger-outreach\/\"><em>Blogger Outreach: How to Do It at Scale (Without Feeling Like a Jerk)<\/em><\/a>&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">D. Repurpose your content<\/h5>\n\n\n\n<p>Extend the shelf life of each piece of content you create by turning it into different formats. For example, we turned <a href=\"https:\/\/www.youtube.com\/watch?v=W-nbsnXtSZI&amp;ab_channel=Ahrefs\">our video on affiliate marketing<\/a> into a <a href=\"https:\/\/ahrefs.com\/blog\/affiliate-marketing\/\">blog post<\/a>.&nbsp;<\/p>\n\n\n\n<p>We also regularly turn our content into Twitter threads:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/twitter.com\/michalpecanek\/status\/1527213651911909376<\/div>\n<\/figure>\n\n\n\n<p><strong>Recommended reading: <\/strong><a href=\"https:\/\/ahrefs.com\/blog\/repurposing-content\/\"><em>The Complete Guide to Content Repurposing<\/em><\/a>&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">E. Run&nbsp;ads<\/h5>\n\n\n\n<p>If you have the budget, you can always run ads to your content to give it a&nbsp;boost.&nbsp;<\/p>\n\n\n\n<p><strong>Recommended reading:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/ppc-marketing\/\"><em>PPC Marketing: Beginner\u2019s Guide to Pay-Per-Click Ads<\/em><\/a>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Prong 2. SEO content<\/h3>\n\n\n\n<p>The second part of your content strategy will be to focus on <a href=\"https:\/\/ahrefs.com\/blog\/evergreen-content\/\">evergreen content<\/a> that will rank high on Google and generate search traffic.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how to do&nbsp;it:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Find topics with search traffic potential<\/h4>\n\n\n\n<p>If you want to get search traffic, you have to target topics that people are searching for on Google. Finding these topics is a process known as <a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">keyword research<\/a>, and the easiest way to begin is to use a keyword research tool like Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>.<\/p>\n\n\n\n<p>Here\u2019s how:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n\n\n\n<li>Enter one or a few keywords related to your&nbsp;niche<\/li>\n\n\n\n<li>Go to the <strong>Matching terms<\/strong> report<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1194\" height=\"888\" class=\"wp-image-143904\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/14-keywords-explorer.png\" alt=\"The Matching terms report in Ahrefs' Keywords Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/14-keywords-explorer.png 1194w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/14-keywords-explorer-571x425.png 571w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/14-keywords-explorer-768x571.png 768w\" sizes=\"auto, (max-width: 1194px) 100vw, 1194px\"><\/figure>\n\n\n\n<p>Since startups generally have lesser <a href=\"https:\/\/ahrefs.com\/blog\/how-to-increase-website-authority\/\">\u201cwebsite authority,\u201d<\/a> we recommend targeting low-competition keywords in the beginning.&nbsp;<\/p>\n\n\n\n<p>For example, if you\u2019re a social media marketing tool, it will be almost impossible to rank high for \u201csocial media marketing.\u201d Not only does it have a Keyword Difficulty (KD) score of <strong>91<\/strong>, but most of the top-ranking pages are also well-established sites with thousands of backlinks:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1656\" height=\"924\" class=\"wp-image-143905\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/15-serps.png\" alt=\"The SERP overview for &quot;social media marketing,&quot; via Ahrefs' Keywords Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/15-serps.png 1656w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/15-serps-680x379.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/15-serps-768x429.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/15-serps-1536x857.png 1536w\" sizes=\"auto, (max-width: 1656px) 100vw, 1656px\"><\/figure>\n\n\n\n<p>To narrow down the list to only low-competition keywords, you can set the KD filter to a max of something like&nbsp;20.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-143909\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/16-kd-filter-1.png\" alt=\"Keyword Difficulty filter in Ahrefs' Keywords Explorer\n\" width=\"253\" height=\"136\"><\/figure>\n\n\n\n<p>From here, you can look through the list and pick out the keywords that are relevant and can <a href=\"https:\/\/ahrefs.com\/blog\/how-to-promote-your-business\/\">promote your business<\/a>. You can do this by looking at each topic\u2019s business potential:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1565\" height=\"1600\" class=\"wp-image-143907\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/17-business-potential.png\" alt=\"The Ahrefs Business Potential table\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/17-business-potential.png 1565w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/17-business-potential-416x425.png 416w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/17-business-potential-768x785.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/17-business-potential-1502x1536.png 1502w\" sizes=\"auto, (max-width: 1565px) 100vw, 1565px\"><\/figure>\n\n\n\n<p>Ideally, you should focus on creating content for topics that score at least a \u201c2\u201d and above. That way, you can educate searchers who discover your content via search engines about how your product works and why it helps to solve their problems.&nbsp;<\/p>\n\n\n\n<p>This is known as product-led content, and it\u2019s the basis of our entire content strategy.&nbsp;<\/p>\n\n\n\n<p><strong>Recommended reading:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/product-led-content\/\"><em>Product-Led Content: What It Is, Why Use It, and How to Get Started<\/em><\/a>&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Create content<\/h4>\n\n\n\n<p>When you have a list of topics you want to target, it\u2019s time to create content to rank for&nbsp;them.&nbsp;<\/p>\n\n\n\n<p>To rank high on Google, you\u2019ll need to show that your page deserves to be there. One of the most fundamental aspects of this is <strong>relevance.&nbsp;<\/strong><\/p>\n\n\n\n<p>In SEO, relevance means aligning your content with <a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">search intent<\/a>\u2014the <em>why<\/em> behind a search query. We can understand this by looking at what\u2019s ranking on the first page of Google.&nbsp;<\/p>\n\n\n\n<p>But more specifically, what we want is to analyze the three Cs of search intent.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Content type<\/strong> \u2013 Is there a dominant type of content on the SERP, such as blog posts, product pages, videos, or landing pages?<\/li>\n\n\n\n<li><strong>Content format<\/strong> \u2013 Is there a dominant content format on the SERP, such as guides, listicles, news articles, opinion pieces, or reviews?<\/li>\n\n\n\n<li><strong>Content angle<\/strong> \u2013 Is there a dominant angle on the SERP, such as freshly updated content or content aimed at beginners?<\/li>\n<\/ol>\n\n\n\n<p>For example, let\u2019s analyze the three Cs for the keyword, \u201cbest&nbsp;vpn\u201d:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1512\" height=\"1300\" class=\"wp-image-143908\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/18-serps.png\" alt=\"SERP overview for &quot;best vpn,&quot; via Ahrefs' Keywords Explorer\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/18-serps.png 1512w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/18-serps-494x425.png 494w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/18-serps-768x660.png 768w\" sizes=\"auto, (max-width: 1512px) 100vw, 1512px\"><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Content type<\/strong> \u2013 The results are mostly<strong> blog posts<\/strong>.<\/li>\n\n\n\n<li><strong>Content format<\/strong> \u2013 The results are mostly <strong>listicles<\/strong>.<\/li>\n\n\n\n<li><strong>Content angle<\/strong> \u2013 The results are mostly <strong>fresh<\/strong>, i.e., updated to the current year.<\/li>\n<\/ol>\n\n\n\n<p>When you\u2019ve analyzed the search intent for all your target topics, it\u2019s time to create them. I recommend following the process in this video to learn how to create content that\u2019ll rank on Google:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/www.youtube.com\/watch?v=8BdZ0dUu7VQ&amp;ab_channel=Ahrefs<\/div>\n<\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">3. Build&nbsp;links<\/h4>\n\n\n\n<p>Links are an important Google ranking factor. It\u2019s been <a href=\"https:\/\/searchengineland.com\/now-know-googles-top-three-search-ranking-factors-245882\">confirmed by Google reps<\/a>, and studies like our own have found a strong, positive correlation between the number of websites linking to a page and how much search traffic it gets from Google:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-143911\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/19-correlation-search-traffic-referring-domains.jpg\" alt=\"Chart showing the correlation between search traffic and referring domains\n\" width=\"560\" height=\"700\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/19-correlation-search-traffic-referring-domains.jpg 1602w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/19-correlation-search-traffic-referring-domains-341x425.jpg 341w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/19-correlation-search-traffic-referring-domains-768x958.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/19-correlation-search-traffic-referring-domains-1231x1536.jpg 1231w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\"><\/figure>\n\n\n\n<p>Put simply: If you want to rank high on Google, you <strong>need<\/strong> links.&nbsp;<\/p>\n\n\n\n<p>The issue, though, is that as a startup, you probably don\u2019t have many links now. But don\u2019t worry, all\u2019s not lost. There are always \u201ceasy\u201d links you can quickly acquire:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Social profiles <\/strong>\u2013 These days, you should at least have profiles and pages on the common social networks (Facebook, Twitter, Instagram, LinkedIn). You can add links to your website on your&nbsp;pages.&nbsp;<\/li>\n\n\n\n<li><strong>Startup directories <\/strong>\u2013 These are websites or pages that collate a list of startups. You can search for these sites on Google and apply to be on&nbsp;them.&nbsp;<\/li>\n\n\n\n<li><strong>Local directories <\/strong>\u2013 These are websites or pages in your local area that collate a list of startups or products. Search for them and request to be on&nbsp;them.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.producthunt.com\/\"><strong>Product Hunt<\/strong><\/a> \u2013 Product Hunt is a community for new product discovery. The \u201ctrick\u201d is that you can\u2019t submit your own product, so you\u2019ll have to find someone (known as a \u201chunter\u201d) to get them to add your product.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.helpareporter.com\/\"><strong>Help a Reporter Out (HARO)<\/strong><\/a> \u2013 HARO is a site that connects journalists and experts. Sign up and you\u2019ll receive emails from journalists looking for experts to quote. If you\u2019re knowledgeable about a particular niche or industry, you can reply to a journalist and often get a link&nbsp;back.&nbsp;<\/li>\n\n\n\n<li><strong>Product reviews<\/strong> \u2013 Reach out to websites or pages that review products in your niche. You can send them one of your products and get them to write a review about&nbsp;it.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>And more.&nbsp;<\/p>\n\n\n\n<p>Follow this video to acquire your first 100 backlinks:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/www.youtube.com\/watch?v=IBEnDuEbpmo&amp;ab_channel=Ahrefs<\/div>\n<\/figure>\n\n\n\n<p>If you\u2019re doing them right, your \u201cviral\u201d content pieces should have earned you a number of links too (hopefully). Make sure that, where relevant, you add <a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">internal links<\/a> from these attention-grabbing pages to your other important pages.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" class=\"wp-image-143912\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/20-middleman-strategy.gif\" alt=\"Middleman Strategy\n\"><\/figure>\n\n\n\n<p>Beyond that, you should be building links to your important pages consistently. Watch this video to learn how link building works:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/www.youtube.com\/watch?v=C5ddo63kHHI&amp;t=1s&amp;ab_channel=Ahrefs<\/div>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>Here\u2019s what our content creation process looks&nbsp;like:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"912\" class=\"wp-image-143913\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/21-content-creation-process.png\" alt=\"Ahrefs blog content creation process\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/21-content-creation-process.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/21-content-creation-process-680x388.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/21-content-creation-process-768x438.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/21-content-creation-process-1536x876.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Does it look scary and complicated? Maybe.&nbsp;<\/p>\n\n\n\n<p>But we didn\u2019t arrive at this spot right from the get-go. Like you, we were once a small startup. We started with one person creating content, then two, then three, then&nbsp;more.&nbsp;<\/p>\n\n\n\n<p>Even when we were a one-person team, our content was already making an impact on the industry. So don\u2019t be disheartened by the competition you see ahead of you\u2014<a href=\"https:\/\/ahrefs.com\/blog\/how-to-write-great-content\/\">great content<\/a> stands out anywhere.&nbsp;<\/p>\n\n\n\n<p>Content marketing is a marathon, not a sprint. Don\u2019t expect to create hundreds of content in the first month. You\u2019ll need time to execute your strategy, hire people, and get your process right.&nbsp;<\/p>\n\n\n\n<p>Commit to it, follow the strategy I\u2019ve laid out, and refine your process. You can do&nbsp;it!&nbsp;<\/p>\n\n\n\n<p>Any questions or comments about this post? Let me know <a href=\"https:\/\/twitter.com\/siquanong\">on Twitter<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; More and more companies, e.g., Shopify, Beardbrand, and us too, have succeeded using this type of marketing.&nbsp; If you\u2019re a startup, you\u2019re probably wondering, \u201cShould I use content marketing? And if I decide to, how do I go about&nbsp;it?\u201d&nbsp;<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":143916,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[73],"tags":[],"coauthors":[339],"class_list":["post-143882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content Marketing for Startups: A Beginner\u2019s Guide<\/title>\n<meta name=\"description\" content=\"Thinking of doing content marketing for your startup? 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