{"id":143703,"date":"2022-06-28T01:59:10","date_gmt":"2022-06-28T06:59:10","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=143703"},"modified":"2023-05-12T09:44:30","modified_gmt":"2023-05-12T14:44:30","slug":"seo-process","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/seo-process\/","title":{"rendered":"The SEO Process in a Nutshell (4&nbsp;Steps)"},"content":{"rendered":"\n<div class=\"intro-txt\">Search engine optimization (SEO) is the practice of growing a website\u2019s traffic from organic search results. <span style=\"font-weight: 400;\">Here are the four general steps of the SEO process:<\/span><\/div>\n\n\n\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Get your technicals right<\/strong> - make sure your website is crawlable and indexable.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Find a keyword to target<\/strong> - the topic of your page and the main source of organic traffic.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Create an optimized page<\/strong> - both users and Google want useful and interesting content.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Build links to the page<\/strong> - links are one of the most important ranking factors.<\/span><\/li>\n<\/ol>\n\n\n\n\n\n<figure class=\"wp-block-image is-resized is-style-default alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/1-seo-process-1.jpg\" alt=\"Infographic showing four steps of the SEO process; each steps leads to a higher point of a mountain\" width=\"539\" height=\"800\"><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">In this article, I\u2019ll explain and demonstrate how this process works using some of the SEO tactics Ahrefs used to grow into a 9-figure SaaS company.<\/span><\/p>\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Get your technicals right\" data-section=\"get-technicals-right\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.ma0gviggt0s3\">1. Get your technicals right<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Technical factors can impact your rankings or even prevent your site from appearing on Google\u2019s search result pages.<\/p>\n\n\n\n<p>To rank your content, Google needs&nbsp;to:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Find and crawl your content <\/strong>\u2013&nbsp;You won\u2019t rank if your content is inaccessible to Google (this may be because of a disallowed <a href=\"https:\/\/ahrefs.com\/blog\/googlebot\/\">Googlebot<\/a>).<\/li>\n\n\n\n<li><strong>Index your content<\/strong> \u2013 We\u2019re talking about the master list of all pages that Google keeps in order to display them for relevant search queries. Google may not to show certain pages if it thinks those pages are not the main version of the content (see <a href=\"https:\/\/ahrefs.com\/blog\/canonicalization\/\">canonicalization<\/a> for more info) or if the Googlebot is blocked.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-146230\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/how-google-builds-its-index.png\" alt=\"How Google builds its index\" width=\"1800\" height=\"942\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/how-google-builds-its-index.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/how-google-builds-its-index-680x356.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/how-google-builds-its-index-768x402.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/how-google-builds-its-index-1536x804.png 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\"><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In most cases, unless you\u2019ve specifically instructed Googlebot not to crawl and\/or index your site, your pages are ready to show up on the search engine results pages (SERPs). Keep in mind that it may take some time before Google indexes your content.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The easiest solution to technical SEO issues is to get SEO auditing tools and fix any problems they report back to&nbsp;you.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Two tools we recommend are <\/span><a href=\"https:\/\/ahrefs.com\/blog\/google-search-console\/\"><span style=\"font-weight: 400;\">Google Search Console<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/ahrefs.com\/webmaster-tools\"><span style=\"font-weight: 400;\">Ahrefs Webmaster Tools<\/span><\/a><span style=\"font-weight: 400;\"> (they\u2019re free). You can also set up <\/span><a href=\"https:\/\/www.bing.com\/webmasters\/about\"><span style=\"font-weight: 400;\">Bing Webmaster Tools<\/span><\/a><span style=\"font-weight: 400;\"> if you want to monitor your performance on&nbsp;Bing.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, to find sitemap issues in Ahrefs Webmaster Tools:&nbsp;<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Open <\/span><b>Site Audit&nbsp;<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to the <\/span><b>All issues<\/b><span style=\"font-weight: 400;\"> report and scroll to the <\/span><b>Sitemap<\/b><span style=\"font-weight: 400;\"> category<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click on the found issues and see the affected pages. You can also see the recommended solution<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-159281\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/sitemap-issues-report-awt.png\" alt=\"Sitemap issues reported by AWT.\" width=\"1940\" height=\"1010\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/sitemap-issues-report-awt.png 1940w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/sitemap-issues-report-awt-680x354.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/sitemap-issues-report-awt-768x400.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/sitemap-issues-report-awt-1536x800.png 1536w\" sizes=\"auto, (max-width: 1940px) 100vw, 1940px\"><\/p>\n\n\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/seo\/how-do-search-engines-work\" data-ahr=\"https:\/\/ahrefs.com\/blog\/how-do-search-engines-work\/\">How Do Search Engines Work? Beginner\u2019s Guide<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/seo\/technical-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/technical-seo\/\">The Beginner\u2019s Guide to Technical SEO<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/seo-issues\/\">9 Common Technical SEO Issues That Actually Matter&nbsp;<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Find a keyword to target\" data-section=\"find-keyword-to-target\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.qedm21n0ux1g\">2. Find a keyword to target<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">To get traffic from search engines, you need to create content about something people search for.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To illustrate, the content on our blog alone brings us an estimated 256.9K organic visits every month. That\u2019s because we create content designed to rank for keywords with search demand.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default alignnone\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/3-organic-traffic-to-ahrefs-blog-1.png\" alt=\"Overview of Ahrefs' blog in Ahrefs' Site Explorer\"><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">This is where keyword research tools, such as Ahrefs\u2019 <\/span><a href=\"https:\/\/ahrefs.com\/keywords-explorer\"><span style=\"font-weight: 400;\">Keywords Explorer<\/span><\/a><span style=\"font-weight: 400;\">, come in. With the help of such tools, you\u2019ll easily find hundreds or even thousands of keyword ideas.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, entering the main focus of our blog, SEO, in <\/span><a href=\"https:\/\/ahrefs.com\/keywords-explorer\"><span style=\"font-weight: 400;\">Keywords Explorer<\/span><\/a><span style=\"font-weight: 400;\"> reveals over 395K keyword ideas.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"994\" class=\"wp-image-143710\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/4-seed-keyword-leads-to-thousands-keyword-ideaas-1.jpg\" alt=\"Matching terms report for &quot;seo&quot; in Ahrefs' Keywords Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/4-seed-keyword-leads-to-thousands-keyword-ideaas-1.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/4-seed-keyword-leads-to-thousands-keyword-ideaas-1-680x338.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/4-seed-keyword-leads-to-thousands-keyword-ideaas-1-768x382.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/4-seed-keyword-leads-to-thousands-keyword-ideaas-1-1536x764.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/4-seed-keyword-leads-to-thousands-keyword-ideaas-1-400x200.jpg 400w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">395K keywords are probably a bit too many to manage, and probably not all of them would be a good fit. So here\u2019s what to consider when prioritizing keywords:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Search traffic potential<\/strong>&nbsp;\u2013 Search traffic potential (not to be confused with search volume) tells you how much traffic you can potentially get from a keyword.<\/li>\n\n\n\n<li><strong>Business potential<\/strong> \u2013 <span style=\"font-weight: 400;\">Topics with high business potential can convert a good portion of your visitors to customers. Topics with low business potential will make it tough for you to feature your product\/service. <\/span><\/li>\n\n\n\n<li><strong>Ranking difficulty<\/strong>&nbsp;\u2013&nbsp;The more backlinks the top-ranking pages have and the more renowned the competing brands are, the harder it will be for you to&nbsp;rank.<\/li>\n\n\n\n<li><strong>Search intent<\/strong>&nbsp;\u2013&nbsp;The reason behind the search. Usually, it\u2019s one of three things: finding a specific website, learning something, or buying something.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example. One of the keyword research methods we use is to look for search demand for specific niches or industries in our area of business. For this, we filter for keywords that include the word \u201cfor.\u201d&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, the ones highlighted display considerable Traffic Potential (TP), have no extreme ranking difficulty (KD), and have high business potential for&nbsp;us.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default alignnone\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/5-keyword-prioritization-example.png\" alt=\"Matching terms report for &quot;seo&quot; in Ahrefs' Keywords Explorer; the word &quot;for&quot; added in Include filter\"><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Keywords that tick all of the four things above are an ideal situation, but that doesn\u2019t happen all of the time. Mostly, SEOs and content marketers need to go for compromises, e.g., targeting a keyword with high business potential but lower traffic potential.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">Keyword Research: The Beginner\u2019s Guide by Ahrefs<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/local-keyword-research\/\">How to Do Local Keyword Research<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/keyword-competitive-analysis\/\">Keyword Competitive Analysis: How to Find Your Competitors\u2019 Keywords&nbsp;<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Create an optimized page\" data-section=\"create-optimized-page\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.3hka48e670es\">3. Create an optimized page<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">The content of a page is something that allows Google to \u201cconnect you\u201d with the searchers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more interesting and useful your content is, the better. And that\u2019s because quality content is something users expect and search engines need to provide. In fact, <\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/beginner\/seo-starter-guide#makesiteinteresting\"><span style=\"font-weight: 400;\">Google admits<\/span><\/a><span style=\"font-weight: 400;\"> that content is the most important ranking signal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How Google exactly ranks content is kept a secret. But they actually <\/span><a href=\"https:\/\/www.google.com\/search\/howsearchworks\/how-search-works\/ranking-results\/#relevance\"><span style=\"font-weight: 400;\">provide a hint <\/span><\/a><span style=\"font-weight: 400;\">on the five things that determine which results will be shown for a given search query:<\/span><\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Meaning<\/strong> \u2013&nbsp;How well a page matches searchers\u2019 expectations.&nbsp;<\/li>\n\n\n\n<li><strong>Relevance<\/strong>&nbsp;\u2013&nbsp;Does a page contain relevant information, e.g., words, phrases, and even pictures and videos relevant to what the searchers are looking for.<\/li>\n\n\n\n<li><strong>Quality<\/strong>&nbsp;\u2013&nbsp;Content also needs to be helpful. To determine content quality, Google will take into account both factors occurring <a href=\"https:\/\/ahrefs.com\/seo\/on-page-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/on-page-seo\/\">on the page<\/a> (e.g., <a href=\"https:\/\/ahrefs.com\/blog\/eeat-seo\/\">E-E-A-T,<\/a> clear and organized form, freshness) and those occurring <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/off-page-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/off-page-seo\/\">outside the page<\/a>&nbsp;(backlinks, which we\u2019ll talk more about&nbsp;later).<\/li>\n\n\n\n<li><strong>Usability<\/strong>&nbsp;\u2013&nbsp;If your pages and your competitors\u2019 are equal in every other way, Google may allocate a higher ranking to pages that it finds more accessible&nbsp;(e.g., mobile-friendly, secured with an SSL, fast loading).<\/li>\n\n\n\n<li><strong>Context and settings<\/strong> \u2013&nbsp;Google may customize search results based on users\u2019 search history and their current whereabouts.&nbsp;<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a look at an example of optimizing a page for search.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the case illustrated below, the search intent seems to favor listicles for the keyword \u201cfree seo tools\u201d. Because of that, we had little chance of ranking with a product landing page, even though we offer free SEO tools. So we decided to target the keyword with a content type more aligned with search intent. It now ranks #1 and brings about 1.3K organic visits each&nbsp;month.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default alignnone\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/6-search-intent-determines-content-format.png\" alt=\"List of results in SERP overview showing Google prefers articles listing free SEO tools\"><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">There are many techniques SEOs and content marketers use to adhere to Google\u2019s guidelines - too many to explain in this short article. If you want to take a moment to learn about them, see the video below. Otherwise, let\u2019s move on to the next point: building links.&nbsp;<\/span><\/p>\n\n\n\n<p>\n<\/p><div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-zwinz-7gz24\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-zwinz-7gz24\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/ZWiNz-7gZ24?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/ZWiNz-7gZ24?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Not all SEO efforts are used for ranking higher in the search results. Some of them optimize elements that are not ranking factors but are visible to the user and can increase the chances of the site getting a click. Examples are the <a href=\"https:\/\/ahrefs.com\/blog\/meta-description\/\">meta description<\/a>, <a href=\"https:\/\/ahrefs.com\/blog\/schema-markup\/\">schema markup<\/a>, etc.<\/div>\n\n\n\n<p><span style=\"font-weight: 400;\"><\/span><\/p><div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/seo\/seo-content\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-content\/\">What Is SEO<\/a><a href=\"https:\/\/ahrefs.com\/seo\/seo-content\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-content\/\"> Cont<\/a><a href=\"https:\/\/ahrefs.com\/seo\/seo-content\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-content\/\">ent?<\/a><a href=\"https:\/\/ahrefs.com\/seo\/seo-content\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-content\/\"> How to Write Content That Ranks<\/a>&nbsp;<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><\/span><\/p><\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Build links to it\" data-section=\"build-links\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.7sm0xmuaod0g\">4. Build links to&nbsp;it<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>You\u2019ll need two types of links: internal links and backlinks. Both are ranking signals, with backlinks being one of the major signals in&nbsp;SEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.uwso4conrlh3\">Internal links<\/h3>\n\n\n\n<p>Internal links&nbsp;are links from other pages on the same website, e.g., a link from one article to another on our&nbsp;blog.<\/p>\n<p>Their main roles in SEO are to help search bots crawl pages more efficiently and pass link equity from linking pages.<\/p>\n\n\n\n<p>Because of the above reasons, you probably won\u2019t find an article on our blog without at least one internal link pointing to another article or a product landing page.<\/p>\n\n\n\n<p>By having internal links, we can create a situation where a page with a lot of backlinks can give a much-needed boost to newer pages (see the <a href=\"https:\/\/ahrefs.com\/blog\/orchard-seo-strategy\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-strategy\/\">middleman method<\/a>&nbsp;for more details).<\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example interlinking tactic. Including a link to our guide on SEO in the blog\u2019s navigation automatically creates an internal link from every blog post to that guide, helping it to rank higher.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default alignnone\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/7-internal-linking-through-navigation-1.png\" alt=\"Link to SEO guide in our blog's navigation \">\n\n<\/figure>\n\n\n\n<figure class=\"wp-block-image is-style-default alignnone\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/8-internal-linking-through-navigation-results-1.png\" alt=\"Internal Backlinks report for Ahrefs' guide to SEO in Ahrefs' Site Explorer\">\n<figcaption class=\"wp-element-caption\">The Internal Backlinks&nbsp;report in Site Explorer shows different articles linking to the SEO guide, and some of them come from navigation of the&nbsp;site.&nbsp;<\/figcaption>\n<\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">Internal Links for SEO: An Actionable Guide<\/a><\/li>\n\n\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.v53g14qn5ulg\">Backlinks<\/h3>\n\n\n\n<p>Backlinks&nbsp;are links from external websites. They act as votes. The more \u201cvotes\u201d you get, the higher your chance of outranking the competition.<\/p>\n<p><span style=\"font-weight: 400;\">Backlinks impact rankings and rankings impact traffic. So, generally speaking, the more backlinks you get, the more organic traffic you can generate.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-146231\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/correlation-between-referring-domains-and-search-traffic.png\" alt=\"Correlation between referring domains and search traffic.\" width=\"1800\" height=\"2197\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/correlation-between-referring-domains-and-search-traffic.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/correlation-between-referring-domains-and-search-traffic-348x425.png 348w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/correlation-between-referring-domains-and-search-traffic-768x937.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/correlation-between-referring-domains-and-search-traffic-1258x1536.png 1258w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/correlation-between-referring-domains-and-search-traffic-1678x2048.png 1678w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\"><\/p>\n\n\n\n<p>The difficulty here is that you can\u2019t fully control backlinks. You can either earn them organically (wait for people to discover you and link to you) or build them (ask people to link to you). Let\u2019s look at that in more detail.<\/p>\n\n\n\n<p>In the picture below, you can see examples of our case studies that continue to earn backlinks organically. Publishing original, unique data is one of the best ways to attract backlinks.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-image is-style-default alignnone\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/9-best-by-links-growth-report-1.jpg\" alt=\"Best by links' growth report for Ahrefs' blog in Ahrefs' Site Explorer \">\n<figcaption class=\"wp-element-caption\">The Best by links growth report in Site Explorer&nbsp;allows you to see content that people like to link to and\/or is a current target of a link building campaign (useful for competitive research).<\/figcaption>\n<\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">And here\u2019s an example of a content piece created specifically for an outreach campaign. Unlike the previous examples, it didn\u2019t need any original studies: <\/span><a href=\"https:\/\/ahrefs.com\/blog\/seo-statistics\/\">63 SEO Statistics<\/a>. Our <a href=\"https:\/\/www.youtube.com\/watch?v=eTF6OBwidhc\">process<\/a>&nbsp;was:<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"1\">\n<li>Researching most cited SEO statistics among the top-ranking articles.<\/li>\n<li>Finding and including their more up-to-date versions in our article.<\/li>\n<li>Asking people who linked to websites with outdated statistics to link to our article instead (that\u2019s the outreach part).<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image is-style-default alignnone\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/10-backlinks-report-1.png\" alt=\"Backlinks report for Ahrefs' blog article on SEO statistics in Ahrefs' Site Explorer\">\n<figcaption class=\"wp-element-caption\">This article got so many backlinks mainly due to an outreach campaign.<\/figcaption>\n<\/figure>\n\n\n\n<p>Regarding backlinks, it\u2019s important to know that not all links will carry the same weight.<\/p>\n\n\n\n<p>Generally speaking, the best links you can get are <a href=\"https:\/\/ahrefs.com\/blog\/nofollow-links\/\">\u201cfollowed\u201d links<\/a>&nbsp;placed within the main content and those that come from relevant, authoritative websites.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-149619\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/3-what-makes-a-good-link.png\" alt=\"What makes a good link\" width=\"1800\" height=\"1857\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/3-what-makes-a-good-link.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/3-what-makes-a-good-link-412x425.png 412w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/3-what-makes-a-good-link-768x792.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/3-what-makes-a-good-link-1489x1536.png 1489w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\"><\/p>\n\n\n\n<p>Head on to the guides listed below if you want to learn more about backlinks and link building.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/seo\/link-building\" data-ahr=\"https:\/\/ahrefs.com\/blog\/link-building\/\">Link Building for SEO: The Beginner\u2019s Guide<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-get-backlinks\/\">How to Get Backlinks: 15 Proven Tactics<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Good to know before you start\" data-section=\"before-starting\">\n<h2>Good to know before you&nbsp;start&nbsp;<\/h2>\n<\/div><\/div>\n<p><span style=\"font-weight: 400;\">Before your jump into the process, it\u2019s good to have realistic expectations in terms of the time and money needed to do SEO successfully.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to the results, SEO is usually a lengthy process. We <\/span><a href=\"https:\/\/ahrefs.com\/blog\/how-long-does-seo-take\/\"><span style=\"font-weight: 400;\">learned from over 4k respondents<\/span><\/a><span style=\"font-weight: 400;\"> that it typically takes between 3 - 6 months.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-145875\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/1-how-long-seo-takes.png\" alt=\"How long does SEO take - poll results.\" width=\"1800\" height=\"2230\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/1-how-long-seo-takes.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/1-how-long-seo-takes-343x425.png 343w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/1-how-long-seo-takes-768x951.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/1-how-long-seo-takes-1240x1536.png 1240w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/08\/1-how-long-seo-takes-1653x2048.png 1653w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\"><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are a couple of other things to know when it comes to the time involved in the process:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crawling a page can take Google anywhere from a few days to a few weeks (<\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/ask-google-to-recrawl\"><span style=\"font-weight: 400;\">source<\/span><\/a><span style=\"font-weight: 400;\">). So it seems that there\u2019s a \u201cnatural delay\u201d in SEO that comes from the technology itself.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">According to <a href=\"\/blog\/how-long-does-it-take-to-rank-in-google-and-how-old-are-top-ranking-pages\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/how-long-does-it-take-to-rank\/\">our study<\/a>, only 5.7% of pages ranked in the top 10 (for at least one keyword) within no longer than one&nbsp;year.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As for the cost of SEO, the least costly option is doing SEO by yourself - all you need is time to learn and experiment and tools that fit your budget.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alternatively, you can consider hiring an agency, a freelancer or a consultant. Read our f<\/span><span style=\"font-weight: 400;\">ull <a href=\"https:\/\/ahrefs.com\/blog\/seo-pricing\/\">study on SEO pricing<\/a><\/span><span style=\"font-weight: 400;\"> to know what costs to expect.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-151594\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/seo-hourly-rates-by-business-type.png\" alt=\"SEO hourly rates by business type.\" width=\"2300\" height=\"1232\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/seo-hourly-rates-by-business-type.png 2300w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/seo-hourly-rates-by-business-type-680x364.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/seo-hourly-rates-by-business-type-768x411.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/seo-hourly-rates-by-business-type-1536x823.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/seo-hourly-rates-by-business-type-2048x1097.png 2048w\" sizes=\"auto, (max-width: 2300px) 100vw, 2300px\"><\/p>\n<h2 class=\"wp-block-heading\" id=\"h.7206lja931y9\">Final thoughts<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Monitor your results on a regular basis because search engine rankings tend to change. For this, it\u2019s best to use a tool that tracks your ranking history and shows how you stack up against competitors (see our <\/span><a href=\"https:\/\/ahrefs.com\/rank-tracker\"><span style=\"font-weight: 400;\">Rank Tracker<\/span><\/a><span style=\"font-weight: 400;\">, for example).&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And because rankings change, be ready to regularly revisit step 3 to improve your content and step 4 to build more&nbsp;links.&nbsp;<\/span><\/p>\n\n\n\n<p>Got questions or comments? Ping me <a href=\"https:\/\/twitter.com\/m_makosiewicz\">on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get your technicals right - make sure your website is crawlable and indexable.&nbsp; Find a keyword to target - the topic of your page and the main source of organic traffic. Create an optimized page - both users and Google<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":159,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[412],"class_list":["post-143703","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The SEO Process in a Nutshell (4 Steps)<\/title>\n<meta name=\"description\" content=\"SEO is the practice of growing a website&#039;s traffic from organic search results. To do it effectively, work on these four things.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/seo-process\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The SEO Process in a Nutshell (4 Steps)\" \/>\n<meta property=\"og:description\" content=\"Essential steps in any SEO process.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/seo-process\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-28T06:59:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-12T14:44:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/1-seo-process-1.jpg\" \/>\n<meta name=\"author\" content=\"Mateusz Makosiewicz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Essential steps in any SEO process.\" \/>\n<meta name=\"twitter:creator\" content=\"@m_makosiewicz\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-process\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-process\\\/\"},\"author\":{\"name\":\"Mateusz Makosiewicz\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/c7e64c851ecc4eabb77eaefae90a440c\"},\"headline\":\"The SEO Process in a Nutshell (4&nbsp;Steps)\",\"datePublished\":\"2022-06-28T06:59:10+00:00\",\"dateModified\":\"2023-05-12T14:44:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-process\\\/\"},\"wordCount\":2042,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-process\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/the-seo-process-in-a-nutshell-by-mateusz-makosiewicz-general-seo.jpg\",\"articleSection\":[\"General SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-process\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-process\\\/\",\"name\":\"The SEO Process in a Nutshell (4 Steps)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-process\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-process\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/1-seo-process-1.jpg\",\"datePublished\":\"2022-06-28T06:59:10+00:00\",\"dateModified\":\"2023-05-12T14:44:30+00:00\",\"description\":\"SEO is the practice of growing a website's traffic from organic search results. 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