{"id":143527,"date":"2022-06-24T03:24:31","date_gmt":"2022-06-24T08:24:31","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=143527"},"modified":"2025-02-06T16:04:25","modified_gmt":"2025-02-06T21:04:25","slug":"gsc-hidden-terms-study","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/gsc-hidden-terms-study\/","title":{"rendered":"Almost Half of GSC Clicks Go to Anonymous Queries - A Study by Ahrefs"},"content":{"rendered":"\n<div class=\"intro-txt\">Most SEOs consider Google Search Console (GSC) their source of truth and trust the data to be accurate. What if I told you that GSC doesn\u2019t tell you all of the keywords you\u2019re getting traffic from? In fact, the tool doesn\u2019t show a term for nearly half the clicks.<\/div>\n\n\n\n<p>These instances of anonymous queries account for 46.08% of all clicks in our study. The study includes one month of data across 146,741 websites and nearly 9 billion total clicks.<\/p>\n\n\n\n<p>Let\u2019s dive&nbsp;in.&nbsp;<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Breakdown of the data\" data-section=\"1-the data\">\n\n\n\n<h2 class=\"wp-block-heading\">Breakdown of the&nbsp;data<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>First, I want to give a big thanks to Mauricio Fernandez from our backend team for helping me pull this data. Missing is calculated as follows:<br><br>(total clicks - sum of clicks to all keywords) \/ total clicks<\/p>\n\n\n\n<p>This is a scatter plot where each dot represents one of the 146,741 websites. It shows the percentage of clicks that is missing and the overall site traffic.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1199\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/percentage-of-missing-clicks-by-traffic.png\" alt=\"Percentage of missing clicks by traffic in GSC\" class=\"wp-image-143532\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/percentage-of-missing-clicks-by-traffic.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/percentage-of-missing-clicks-by-traffic-638x425.png 638w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/percentage-of-missing-clicks-by-traffic-768x512.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/percentage-of-missing-clicks-by-traffic-1536x1023.png 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\"><figcaption class=\"wp-element-caption\">Scatter plot to show percentage of missing clicks and site traffic.<\/figcaption><\/figure>\n\n\n\n<p>As you can see, some sites have no terms with clicks associated and others have all of their data. Every site is different, and the amount of missing data varies across the dataset.<\/p>\n\n\n\n<p>There are a couple of points here I want to talk about because of their significance. There\u2019s a site (1) with 100 million clicks where 90.3% of the data is missing. There\u2019s another site (2) with 63 million clicks that are missing terms for only 2.27% of their clicks. As you can see, the data varies a&nbsp;lot!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1201\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/percentage-of-missing-clicks-by-traffic-highlights.png\" alt=\"Percentage of missing clicks by traffic in GSC: notable points\" class=\"wp-image-143533\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/percentage-of-missing-clicks-by-traffic-highlights.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/percentage-of-missing-clicks-by-traffic-highlights-637x425.png 637w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/percentage-of-missing-clicks-by-traffic-highlights-768x512.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/percentage-of-missing-clicks-by-traffic-highlights-1536x1025.png 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\"><figcaption class=\"wp-element-caption\">A couple of significant points marked on the scatter plot to show some high and low values.<br><\/figcaption><\/figure>\n\n\n\n<p>Another way to show how much the missing click data varies is to look at the distribution of how much data is missing across the dataset. There are lots of sites in every single bucket. You\u2019ll have a tough time guessing how much data is missing from any one&nbsp;site.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1452\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/percentage-of-missing-clicks-by-site.png\" alt=\"Percentage of missing clicks by site in GSC\" class=\"wp-image-143534\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/percentage-of-missing-clicks-by-site.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/percentage-of-missing-clicks-by-site-527x425.png 527w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/percentage-of-missing-clicks-by-site-768x620.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/percentage-of-missing-clicks-by-site-1536x1239.png 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\"><figcaption class=\"wp-element-caption\">Histogram showing how many sites are missing what percentage of the&nbsp;data.<br><\/figcaption><\/figure>\n\n\n\n<p>You see lots of sites around the middle and a large spike at 95%-100% missing clicks. So many of the sites are missing about half their data, but a large number of sites are missing most of the&nbsp;data.<\/p>\n\n\n\n<p>What I think may be interesting is to bucket the sites by the traffic they receive. In the box plot below, you\u2019ll see that both low-traffic and high-traffic sites tend to be missing more of the data. Sites in the middle buckets tend to have less missing data.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1741\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/percentage-of-missing-clicks-by-traffic-range.png\" alt=\"Percentage of missing clicks by traffic range in GSC\" class=\"wp-image-143535\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/percentage-of-missing-clicks-by-traffic-range.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/percentage-of-missing-clicks-by-traffic-range-439x425.png 439w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/percentage-of-missing-clicks-by-traffic-range-768x743.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/percentage-of-missing-clicks-by-traffic-range-1536x1486.png 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\"><figcaption class=\"wp-element-caption\">Box plot to show how the data varies across different traffic ranges.<\/figcaption><\/figure>\n\n\n\n<p>The data generally gets better with more traffic. But after 10 million or so clicks, the data starts to get considerably worse.<\/p>\n\n\n\n<p>In case you\u2019re seeing box plots for the first time, here\u2019s how you should read&nbsp;them:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"485\" height=\"425\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/09\/how-to-read-box-plots-485x425.png\" alt=\"How to read a box plot\" class=\"wp-image-23033\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/09\/how-to-read-box-plots-485x425.png 485w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/09\/how-to-read-box-plots-768x672.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/09\/how-to-read-box-plots.png 900w\" sizes=\"auto, (max-width: 485px) 100vw, 485px\"><\/figure>\n\n\n\n<p>The small lines on the edges represent the minimum and maximum values. And 50% of all values fall in the highlighted areas. The line in that area is the median value.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to check how much data you\u2019re missing\" data-section=\"2-check-how-data-you\u2019re-missing\">\n\n\n\n<h2 class=\"wp-block-heading\">How to check how much data you\u2019re missing<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>At this point, you may think we\u2019ve made a mistake with the data. That we totaled up only the 1,000 rows shown in the GSC interface that are exportable to get the data, and that\u2019s why so much is missing.&nbsp;<\/p>\n\n\n\n<p>But that\u2019s not the case. We pulled this data via the API, which allows us to get all of the data\u2014and there\u2019s still a lot missing!<\/p>\n\n\n\n<p>I know everyone\u2019s main concern is going to be how much data is missing from their own site, so I want to provide you with a way to check this. The easiest way to see how many clicks go to terms Google doesn\u2019t show you is to use the GSC connector in Google Data Studio.<\/p>\n\n\n\n<p>I made a <a href=\"https:\/\/datastudio.google.com\/reporting\/959ba53f-0642-4b99-8d71-0b67598e58d3\">Data Studio report that you can copy to check the missing data for your own website<\/a>. This uses data for the last 12 months. About half the data is missing for my personal site at the time of writing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1188\" height=\"588\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/1-gsc-data-studio.png\" alt=\"Data Studio report for finding missing data\" class=\"wp-image-143530\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/1-gsc-data-studio.png 1188w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/1-gsc-data-studio-680x337.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/1-gsc-data-studio-768x380.png 768w\" sizes=\"auto, (max-width: 1188px) 100vw, 1188px\"><figcaption class=\"wp-element-caption\">Data from patrickstox.com shows 48.3% of the clicks have no associated terms.<\/figcaption><\/figure>\n\n\n\n<p>Make your own copy of <a href=\"https:\/\/datastudio.google.com\/reporting\/959ba53f-0642-4b99-8d71-0b67598e58d3\">the report<\/a> and add your GSC data as a source. Here\u2019s how:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In the top right, click the three dots and then click \u201cMake a&nbsp;copy.\u201d<\/li>\n\n\n\n<li>In the dropdown for \u201cNew Data Source,\u201d select the GSC data source for the site you\u2019re interested in.<\/li>\n\n\n\n<li>If the site isn\u2019t available, select \u201cCreate data source.\u201d Search for \u201cSearch Console\u201d and click&nbsp;it.<\/li>\n\n\n\n<li>Click the GSC property you want to use &gt;&nbsp; click \u201cSite Impression\u201d &gt; click \u201cWeb.\u201d Then in the upper-right corner, click \u201cConnect.\u201d<\/li>\n\n\n\n<li>In the upper-right corner, click \u201cAdd To Report.\u201d<\/li>\n\n\n\n<li>Click \u201cCopy Report.\u201d&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>I\u2019d love some self-reported user data for this. If you want to share, tweet your \u201cGrand total\u201d numbers from #1 and #2 to <a href=\"https:\/\/twitter.com\/patrickstox\">@patrickstox<\/a> and <a href=\"https:\/\/twitter.com\/ahrefs\">@ahrefs<\/a>. Or just PM me on Twitter, and I\u2019ll aggregate the self-reported data to share here at a later date. I suspect most of the user-reported data corroborates with the data from the study that shows the amount missing varies across sites.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Why Google doesn\u2019t show all the data\" data-section=\"3-why-google-doesn\u2019t-show-all-data\">\n\n\n\n<h2 class=\"wp-block-heading\">Why Google doesn\u2019t show all the&nbsp;data<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Google gives <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7576553\">a few reasons for this discrepancy<\/a>:&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>To protect user privacy, the Performance report doesn\u2019t show all data. For example, we might not track some queries that are made a very small number of times or those that contain personal or sensitive information.<\/p>\n<\/blockquote>\n\n\n\n<p>I don\u2019t believe for a second that nearly half of the searches to all of these sites were private. That leaves the reason that some of the queries are being made a small number of times\u2014often called <a href=\"https:\/\/ahrefs.com\/blog\/long-tail-keywords\/\">long-tail keywords<\/a>. Google may have understated that just a bit. At any rate, 46.08% missing is way higher than I expected.<\/p>\n\n\n\n<p>We know that <a href=\"https:\/\/twitter.com\/Google\/status\/1493681643290300425\">15% of all Google searches have never been seen before<\/a>. I\u2019m sure Google stores these queries. Otherwise, it won\u2019t be able to come up with that statistic.&nbsp;<\/p>\n\n\n\n<p>However, I\u2019d speculate that the team behind GSC has limited resources, and it doesn\u2019t bother to store or expose all of the data. It\u2019s just the extent of the data that\u2019s missing is surprising to me and may come as a shock to&nbsp;you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>You can figure out the kinds of terms that drive traffic to a page by using the Performance report in GSC or by checking the <strong>Organic keywords<\/strong> report in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>. The anonymous queries in GSC likely includes terms that are similar to the terms listed here.<\/p>\n\n\n\n<p>For example, Google is missing data on 35% of the clicks for our post on <a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">keyword research<\/a>. In the U.S., there are 327 terms listed in GSC and 426 in Ahrefs.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1143\" height=\"953\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/2-organic-keywords-report.png\" alt=\"Keyword rankings as reported by Ahrefs' Site Explorer\" class=\"wp-image-143531\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/2-organic-keywords-report.png 1143w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/2-organic-keywords-report-510x425.png 510w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/2-organic-keywords-report-768x640.png 768w\" sizes=\"auto, (max-width: 1143px) 100vw, 1143px\"><figcaption class=\"wp-element-caption\">Screenshot from Ahrefs\u2019 <strong>Organic keywords<\/strong> report.<\/figcaption><\/figure>\n\n\n\n<p>In all, 178 of these are duplicated in the datasets, but that leaves a number of unique terms in each dataset. While we can\u2019t say for sure what the missing terms are, they\u2019re likely similar to the terms included in these reports.<\/p>\n\n\n\n<p>Message me <a href=\"https:\/\/twitter.com\/patrickstox\">on Twitter<\/a> if you have any questions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>These instances of anonymous queries account for 46.08% of all clicks in our study. The study includes one month of data across 146,741 websites and nearly 9 billion total clicks. Let\u2019s dive&nbsp;in.&nbsp; First, I want to give a big thanks<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":150,"featured_media":143538,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[414],"tags":[],"coauthors":[377],"class_list":["post-143527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-studies","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Almost Half of GSC Clicks Go to Anonymous Queries - A Study by Ahrefs<\/title>\n<meta name=\"description\" content=\"GSC doesn&#039;t tell you all the keywords you&#039;re getting traffic from. In fact, the tool doesn\u2019t show a term for nearly half the clicks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/gsc-hidden-terms-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Almost Half of GSC Clicks Go to Anonymous Queries - A Study by Ahrefs\" \/>\n<meta property=\"og:description\" content=\"Missing data galore.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/gsc-hidden-terms-study\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:author\" content=\"patrickstox\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-24T08:24:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-06T21:04:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/fb_GSC_hidden_terms_study.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Patrick Stox\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Missing data galore.\" \/>\n<meta name=\"twitter:creator\" content=\"@patrickstox\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/gsc-hidden-terms-study\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/gsc-hidden-terms-study\\\/\"},\"author\":{\"name\":\"Patrick Stox\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/14bf754248f3c561786477e4e5fd2067\"},\"headline\":\"Almost Half of GSC Clicks Go to Anonymous Queries - A Study by Ahrefs\",\"datePublished\":\"2022-06-24T08:24:31+00:00\",\"dateModified\":\"2025-02-06T21:04:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/gsc-hidden-terms-study\\\/\"},\"wordCount\":1256,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/gsc-hidden-terms-study\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/fb_GSC_hidden_terms_study.png\",\"articleSection\":[\"Data &amp; Studies\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/gsc-hidden-terms-study\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/gsc-hidden-terms-study\\\/\",\"name\":\"Almost Half of GSC Clicks Go to Anonymous Queries - A Study by Ahrefs\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/gsc-hidden-terms-study\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/gsc-hidden-terms-study\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/fb_GSC_hidden_terms_study.png\",\"datePublished\":\"2022-06-24T08:24:31+00:00\",\"dateModified\":\"2025-02-06T21:04:25+00:00\",\"description\":\"GSC doesn't tell you all the keywords you're getting traffic from. 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