{"id":143152,"date":"2022-06-21T03:28:28","date_gmt":"2022-06-21T08:28:28","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=143152"},"modified":"2024-06-16T17:11:41","modified_gmt":"2024-06-16T22:11:41","slug":"technical-seo-audit","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/technical-seo-audit\/","title":{"rendered":"How to Complete a Technical SEO Audit in 8&nbsp;Steps"},"content":{"rendered":"\n<div class=\"intro-txt\">For someone performing their first technical SEO audit, the results can be both overwhelming and intimidating. Often, you can\u2019t see the wood for the trees and have no idea how to fix things or where to even&nbsp;begin.<\/div>\n\n\n\n<p>After years of working with clients, especially as the head of tech SEO for a U.K. agency, I\u2019ve found technical SEO audits to be a near-daily occurrence. With that, I know how important it is, especially for newer SEOs, to understand what each issue is and why it is important.<\/p>\n\n\n\n<p>Understanding issues found within a technical audit allows you to analyze a site fully and come up with a comprehensive strategy.<\/p>\n\n\n\n<p>In this guide, I am going to walk you through a step-by-step process for a successful tech audit but also explain what each issue is and, perhaps more importantly, where it should lie on your priority list.<\/p>\n\n\n\n<p>Whether it\u2019s to make improvements on your own site or recommendations for your first client, this guide will help you to complete a technical SEO audit successfully and confidently in eight&nbsp;steps.<\/p>\n\n\n\n<p>But first, let\u2019s clarify some basics.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Looking for a basic SEO audit template?<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Check out our <a href=\"https:\/\/ahrefs.com\/blog\/seo-audit-template\/\">free SEO audit template<\/a>. It covers technical, content, and link-related issues.<\/p>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What is a technical SEO audit?\" data-section=\"definition\">\n\n\n\n<h2 class=\"wp-block-heading\">What is a technical SEO&nbsp;audit?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Technical SEO is the core foundation of any website. A technical SEO audit is an imperative part of site maintenance to analyze the technical aspects of your website.<\/p>\n\n\n\n<p>An audit will check if a site is optimized properly for the various search engines, including Google, Bing, Yahoo, etc.<\/p>\n\n\n\n<p>This includes ensuring there are no issues related to crawlability and indexation that prevent search engines from allowing your site to appear on the search engine results pages (SERPs).<\/p>\n\n\n\n<p>An audit involves analyzing all elements of your site to make sure that you have not missed out on anything that could be hindering the optimization process. In many cases, some minor changes can improve your ranking significantly.<\/p>\n\n\n\n<p>Also, an audit can highlight technical problems your website has that you may not be aware of, such as <a href=\"https:\/\/ahrefs.com\/blog\/hreflang-tags\/\">hreflang errors<\/a>, <a href=\"https:\/\/ahrefs.com\/blog\/canonicalization\/\">canonical issues<\/a>, or mixed content problems.<\/p>\n\n\n\n<p><strong>Recommended reading:<\/strong><em> <\/em><a href=\"https:\/\/ahrefs.com\/seo\/technical-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/technical-seo\/\"><em>The Beginner\u2019s Guide to Technical SEO<\/em><\/a><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"When should you perform a technical SEO audit?\" data-section=\"when-to-perform\">\n\n\n\n<h2 class=\"wp-block-heading\">When should you perform a technical SEO&nbsp;audit?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Generally speaking, I always like to do an initial audit on a new site\u2014whether that is one I just built or one I am seeing for the first time from a client\u2014and then on a quarterly basis.<\/p>\n\n\n\n<p>I think it is advisable to get into good habits with regular audits as part of ongoing site maintenance. This is especially if you are working with a site that is continuously publishing new content.<\/p>\n\n\n\n<p>It is also a good idea to perform an SEO audit when you notice that your rankings are stagnant or declining.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What do you need from a client before completing a technical audit?<\/h3>\n\n\n\n<p>Even if a client comes to me with goals that are not necessarily \u201ctech SEO focused,\u201d such as <a href=\"https:\/\/ahrefs.com\/seo\/link-building\" data-ahr=\"https:\/\/ahrefs.com\/blog\/link-building\/\">link building<\/a> or <a href=\"https:\/\/ahrefs.com\/blog\/content-creation\/\">creating content<\/a>, it is important to remember that any technical issue can impede the success of the work we do going forward.<\/p>\n\n\n\n<p>It is always important to assess the technical aspects of the site, offer advice on how to make improvements, and explain how those<strong> <\/strong>technical issues may impact the work we intend to do together.<\/p>\n\n\n\n<p>With that said, if you intend on performing a technical audit on a website that is not your own, at a minimum, you will need access to the Google Search Console and Google Analytics accounts for that&nbsp;site.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to perform a technical SEO audit\" data-section=\"how-to-perform\">\n\n\n\n<h2 class=\"wp-block-heading\">How to perform a technical SEO audit in eight&nbsp;steps<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>For the most part,<strong> <\/strong>technical SEO audits are not easy. Unless you have a very small, simple business site that was perfectly built by an expert SEO, you\u2019re likely going to run into some technical issues along the&nbsp;way.<\/p>\n\n\n\n<p>Often, especially with more complex sites, such as those with a large number of pages or those in multiple languages, audits can be like an ever-evolving puzzle that can take days or even weeks to&nbsp;crack.<\/p>\n\n\n\n<p>Regardless of whether you are looking to audit your own small site or a large one for a new client, I\u2019m going to walk you through the eight steps that will help you to identify and fix some of the most common technical issues.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1. Crawl your website<\/h3>\n\n\n\n<p>All you need to get started here is to set up a project in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>, which you can even access for free as part of <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a>.<\/p>\n\n\n\n<p>This tool scans your website to check how many URLs there are, how many are indexable, how many are not, and how many have issues.<\/p>\n\n\n\n<p>From this, the audit tool creates an in-depth report on everything it finds to help you identify and fix any issues that are hindering your site\u2019s performance.<\/p>\n\n\n\n<p>Of course, more advanced issues may need further investigation that involves other tools, such as Google Search Console. But our audit tool does a great job at highlighting key issues, especially for beginner SEOs.<\/p>\n\n\n\n<p>First, to run an audit with <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>, you will need to ensure your website is connected to your Ahrefs account as a project. The easiest way to do this is via Google Search Console, although you can verify your ownership by adding a DNS record or HTML&nbsp;file.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1417\" height=\"646\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/1-ahrefs-project-settings-5.png\" alt=\"Verifying ownership in Ahrefs' Site Audit\" class=\"wp-image-143223\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/1-ahrefs-project-settings-5.png 1417w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/1-ahrefs-project-settings-5-680x310.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/1-ahrefs-project-settings-5-768x350.png 768w\" sizes=\"auto, (max-width: 1417px) 100vw, 1417px\"><\/figure>\n\n\n\n<p>Once your ownership is verified, it is a good idea to check the Site Audit settings before running your first crawl. If you have a bigger site, it is always best to increase the crawl speed before you&nbsp;start.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1412\" height=\"632\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/2-site-audit-crawl-settings-3.png\" alt=\"Changing crawl settings in Ahrefs' Site Audit\" class=\"wp-image-143224\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/2-site-audit-crawl-settings-3.png 1412w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/2-site-audit-crawl-settings-3-680x304.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/2-site-audit-crawl-settings-3-768x344.png 768w\" sizes=\"auto, (max-width: 1412px) 100vw, 1412px\"><\/figure>\n\n\n\n<p>There are a number of standard settings in place. For a small, personal site, these settings may be fine as they are. However, settings like the maximum number of pages crawled under \u201cLimits\u201d is something you may want to alter for bigger projects.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1410\" height=\"500\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/3-limits-1.png\" alt=\"Setting the maximum number of pages crawled in Ahrefs' Site Audit\" class=\"wp-image-143225\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/3-limits-1.png 1410w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/3-limits-1-680x241.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/3-limits-1-768x272.png 768w\" sizes=\"auto, (max-width: 1410px) 100vw, 1410px\"><\/figure>\n\n\n\n<p>Also, if you are looking for in-depth insight on <a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals\/\">Core Web Vitals (CWV)<\/a>, you may want to add your Google API key here&nbsp;too.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1410\" height=\"462\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/4-add-google-api-1.png\" alt=\"Core Web Vitals settings in Ahrefs' Site Audit\" class=\"wp-image-143226\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/4-add-google-api-1.png 1410w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/4-add-google-api-1-680x223.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/4-add-google-api-1-768x252.png 768w\" sizes=\"auto, (max-width: 1410px) 100vw, 1410px\"><\/figure>\n\n\n\n<p>Once happy with the settings, you can run a new crawl under the \u201cSite Audit\u201d tab.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1410\" height=\"717\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/5-site-audit-crawl-1.png\" alt=\"Running a crawl in Ahrefs' Site Audit\" class=\"wp-image-143227\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/5-site-audit-crawl-1.png 1410w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/5-site-audit-crawl-1-680x346.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/5-site-audit-crawl-1-768x391.png 768w\" sizes=\"auto, (max-width: 1410px) 100vw, 1410px\"><\/figure>\n\n\n\n<p>Initially, after running the audit, you will be directed to the \u201cOverview\u201d page. This will give you a top-level view of what the tool has found, including the number of indexable vs. non-indexable pages, top issues, and an overall website health score out of&nbsp;100.<\/p>\n\n\n\n<p>This will give you a quick and easy-to-understand proxy metric to the overall website health.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1416\" height=\"722\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/6-site-audit-overview-1.png\" alt=\"Health score metric in Ahrefs' Site Audit\" class=\"wp-image-143228\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/6-site-audit-overview-1.png 1416w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/6-site-audit-overview-1-680x347.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/6-site-audit-overview-1-768x392.png 768w\" sizes=\"auto, (max-width: 1416px) 100vw, 1416px\"><\/figure>\n\n\n\n<p>From here, you can head over to the \u201cAll issues\u201d tab. This breaks down all of the problems the crawler has found, how much of a priority they are to be fixed, and how to fix&nbsp;them.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1114\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/7-all-issues-1.jpg\" alt=\"All issues tab in Ahrefs' Site Audit\" class=\"wp-image-143229\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/7-all-issues-1.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/7-all-issues-1-680x379.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/7-all-issues-1-768x428.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/7-all-issues-1-1536x856.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>This report, alongside other tools, can help you to start identifying the issues that may be hindering your performance on the&nbsp;SERPs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2. Spotting crawlability and indexation issues<\/h3>\n\n\n\n<p>If your site has pages that can\u2019t be crawled by search engines, your website may not be indexed correctly, if at all. If your website does not appear in the index, it cannot be found by&nbsp;users.<\/p>\n\n\n\n<p>Ensuring that <a href=\"https:\/\/ahrefs.com\/blog\/googlebot\/\">search bots<\/a> can crawl your website and collect data from it correctly means search engines can accurately place your site on the SERPs and you can rank for those all-important keywords.<\/p>\n\n\n\n<p>There are a few things you need to consider when looking for crawlability issues:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Indexation errors<\/li>\n\n\n\n<li>Robots.txt errors<\/li>\n\n\n\n<li>Sitemap issues<\/li>\n\n\n\n<li>Optimizing the crawl budget<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Identifying indexation issues<\/h4>\n\n\n\n<p><strong><em>Priority: High<\/em><\/strong><\/p>\n\n\n\n<p>Ensuring your pages are indexed is imperative if you want to appear anywhere on Google.<\/p>\n\n\n\n<p>The simplest way to check how your site is indexed is by heading to Google Search Console and checking the Coverage report. Here, you can see exactly which pages are indexed, which pages have warnings, as well as which ones are excluded and&nbsp;why:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"943\" height=\"617\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/8-coverage-report-1.jpg\" alt=\"Coverage report in Google Search Console\" class=\"wp-image-143230\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/8-coverage-report-1.jpg 943w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/8-coverage-report-1-650x425.jpg 650w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/8-coverage-report-1-768x502.jpg 768w\" sizes=\"auto, (max-width: 943px) 100vw, 943px\"><\/figure>\n\n\n\n<p>Note that pages will only appear in the search results if they are indexed without any issues.<\/p>\n\n\n\n<p>If your pages are not being indexed, there are a number of issues that may be causing this. We will take a look at the top few below, but you can also <a href=\"https:\/\/ahrefs.com\/blog\/google-index\/\">check our other guide<\/a> for a more in-depth walkthrough.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Checking the robots.txt file<\/h4>\n\n\n\n<p><strong><em>Priority: High<\/em><\/strong><\/p>\n\n\n\n<p>The robots.txt file is arguably the most straightforward file on your website. But it is something that people consistently get wrong. Although you may advise search engines on how to crawl your site, it is easy to make errors.<\/p>\n\n\n\n<p>Most search engines, especially Google, like to abide by the rules you set out in the robots.txt file. So if you tell a search engine not to crawl and\/or index certain URLs or even your entire site by accident, that\u2019s what will happen.<\/p>\n\n\n\n<p>This is what the robots.txt file, which tells search engines <strong>not<\/strong> to crawl any pages, looks&nbsp;like:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"772\" height=\"102\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/9-robots.txt-1.png\" alt=\"Disallowing search engines via robots.txt\" class=\"wp-image-143231\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/9-robots.txt-1.png 772w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/9-robots.txt-1-680x90.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/9-robots.txt-1-768x101.png 768w\" sizes=\"auto, (max-width: 772px) 100vw, 772px\"><\/figure>\n\n\n\n<p>Often, these instructions are left within the file even after the site goes live, preventing the site from being crawled. This is a rare easy fix that acts as a panacea to your&nbsp;SEO.<\/p>\n\n\n\n<p>You can also check whether a single page is accessible and indexed by typing the URL into the Google Search Console search bar. If it\u2019s not indexed yet and it\u2019s accessible, you can \u201cRequest Indexing.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1558\" height=\"272\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/10-url-inspection-tool-message-2.jpg\" alt=\"Requesting indexing in Google Search Console\" class=\"wp-image-143232\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/10-url-inspection-tool-message-2.jpg 1558w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/10-url-inspection-tool-message-2-680x119.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/10-url-inspection-tool-message-2-768x134.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/10-url-inspection-tool-message-2-1536x268.jpg 1536w\" sizes=\"auto, (max-width: 1558px) 100vw, 1558px\"><\/figure>\n\n\n\n<p>The Coverage report in Google Search Console can also let you know if you\u2019re blocking certain pages in robots.txt despite them being indexed:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"958\" height=\"254\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/11-coverage-report-2-1.jpg\" alt=\"Pages blocked via robots.txt in Google Search Console\" class=\"wp-image-143233\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/11-coverage-report-2-1.jpg 958w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/11-coverage-report-2-1-680x180.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/11-coverage-report-2-1-768x204.jpg 768w\" sizes=\"auto, (max-width: 958px) 100vw, 958px\"><\/figure>\n\n\n\n<p><strong>Recommended reading:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/robots-txt\/\"><em>Robots.txt and SEO: Everything You Need to&nbsp;Know<\/em><\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Robots meta&nbsp;tags<\/h4>\n\n\n\n<p><strong><em>Priority: High<\/em><\/strong><\/p>\n\n\n\n<p>A robots meta tag is an HTML snippet that tells search engines how to crawl or index a certain page. It\u2019s placed into the &lt;head&gt; section of a webpage and looks like&nbsp;this:<\/p>\n\n\n\n<p><code>&lt;meta name=\"robots\" content=\"noindex\" \/&gt;<\/code><\/p>\n\n\n\n<p>This <em>noindex <\/em>is the most common one. And as you\u2019ve guessed, it tells search engines not to index the page. We also often see the following robots meta tag on pages across whole websites:<\/p>\n\n\n\n<p><code>&lt;meta name=\"robots\" content=\u201dmax-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/&gt;<\/code><\/p>\n\n\n\n<p>This tells Google to use any of your content freely on its SERPs. The Yoast SEO plugin for WordPress adds this by default unless you add <em>noindex<\/em> or <em>nosnippet directives<\/em>.<\/p>\n\n\n\n<p>If there are no robots meta tags on the page, search engines consider that as <em>index, follow<\/em>, meaning that they can index the page and crawl all links on&nbsp;it.<\/p>\n\n\n\n<p>But <em>noindex<\/em> actually has a lot of&nbsp;uses:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Thin pages with little or no value for the&nbsp;user<\/li>\n\n\n\n<li>Pages in the staging environment<\/li>\n\n\n\n<li>Admin and thank-you pages<\/li>\n\n\n\n<li>Internal search results<\/li>\n\n\n\n<li>PPC landing pages<\/li>\n\n\n\n<li>Pages about upcoming promotions, contests, or product launches<\/li>\n\n\n\n<li>Duplicate content (use <a href=\"https:\/\/ahrefs.com\/blog\/canonical-tags\/\">canonical tags<\/a> to suggest the best version for indexing)<\/li>\n<\/ul>\n\n\n\n<p>But improper use also happens to be a top indexability issue. Using the wrong attribute accidentally can have a detrimental effect on your presence on the SERPs, so remember to use it with&nbsp;care.<\/p>\n\n\n\n<p><strong>Recommended reading: <\/strong><a href=\"https:\/\/ahrefs.com\/blog\/meta-robots\/\"><em>Robots Meta Tag &amp; X-Robots-Tag: Everything You Need to&nbsp;Know<\/em><\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Checking the sitemap<\/h4>\n\n\n\n<p><strong><em>Priority: High<\/em><\/strong><\/p>\n\n\n\n<p>An XML sitemap helps Google to navigate all of the important pages on your website. Considering crawlers can\u2019t stop and ask for directions, a sitemap ensures Google has a set of instructions when it comes to crawling and indexing your website.<\/p>\n\n\n\n<p>But much like crawlers can be accidentally blocked via the robots.txt file, pages can be left out of the<em> <\/em>sitemap, meaning they likely won\u2019t get prioritized for crawling.<\/p>\n\n\n\n<p>Also, by having pages in your sitemap that shouldn\u2019t be there, such as broken pages, you can confuse crawlers and affect your crawl budget (more on that&nbsp;next).<\/p>\n\n\n\n<p>You can check sitemap issues in <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>: <em>Site Audit &gt; All issues &gt; Other<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"548\" height=\"482\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/12-other-issues-1.jpg\" alt=\"Sitemap issues in Ahrefs' Site Audit\" class=\"wp-image-143234\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/12-other-issues-1.jpg 548w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/12-other-issues-1-483x425.jpg 483w\" sizes=\"auto, (max-width: 548px) 100vw, 548px\"><\/figure>\n\n\n\n<p>The main thing here is to ensure that all of the important pages that you want to have indexed are within your sitemap and avoid including anything else.<\/p>\n\n\n\n<p><strong>Recommended reading:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/how-to-create-a-sitemap\/\"><em>How to Create an XML Sitemap (And Submit It to Google)<\/em><\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Checking the crawl budget<\/h4>\n\n\n\n<p><strong><em>Priority: High (for large websites)<\/em><\/strong><\/p>\n\n\n\n<p>A crawl budget refers to how many pages and how rapidly a search engine can&nbsp;crawl.<\/p>\n\n\n\n<p>A variety of things influence the crawl budget. These include the number of resources on the website, as well as how valuable Google deems your indexable pages to&nbsp;be.<\/p>\n\n\n\n<p>Having a big crawl budget does not guarantee that you will rank at the top of the SERPs. But if all of your critical pages are not crawled due to crawl budget concerns, it is possible that those pages may not be indexed.<\/p>\n\n\n\n<p>Your pages are likely being scanned as part of your daily crawl budget if they are popular, receive organic traffic and links, and are well-linked internally across your&nbsp;site.<\/p>\n\n\n\n<p>New pages\u2014as well as those that are not linked internally or externally, e.g., those found on newer sites\u2014may not be crawled as frequently, if at&nbsp;all.<\/p>\n\n\n\n<p>For larger sites with millions of pages or sites that are often updated, crawl budget can be an issue. In general, if you have a large number of pages that aren\u2019t being crawled or updated as frequently as you want, you should think about looking to speed up crawling.<\/p>\n\n\n\n<p>Using the <a href=\"https:\/\/search.google.com\/search-console\/settings\/crawl-stats\">Crawl Stats report<\/a> in Google Search Console can give you insight into how your site is being crawled and any issues that may have been flagged by the Googlebot.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"928\" height=\"1600\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/13-crawl-stats-report-1.png\" alt=\"Crawling insights via Google Search Console\" class=\"wp-image-143235\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/13-crawl-stats-report-1.png 928w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/13-crawl-stats-report-1-247x425.png 247w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/13-crawl-stats-report-1-768x1324.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/13-crawl-stats-report-1-891x1536.png 891w\" sizes=\"auto, (max-width: 928px) 100vw, 928px\"><\/figure>\n\n\n\n<p>You will also want to look into any <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9679690?hl=en\">flagged crawl statuses<\/a> like the ones shown&nbsp;here:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"936\" height=\"690\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/14-bad-response-codes-1.png\" alt=\"Crawl status codes you might seen in Google Search Console\" class=\"wp-image-143236\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/14-bad-response-codes-1.png 936w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/14-bad-response-codes-1-577x425.png 577w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/14-bad-response-codes-1-768x566.png 768w\" sizes=\"auto, (max-width: 936px) 100vw, 936px\"><\/figure>\n\n\n\n<p><strong>Recommended reading:<\/strong><em> <\/em><a href=\"https:\/\/ahrefs.com\/blog\/crawl-budget\/\"><em>What Is Crawl Budget and Should SEOs Worry About&nbsp;It?<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3. Checking technical on-page elements<\/h3>\n\n\n\n<p>It is important to check your on-page fundamentals. Although many SEOs may tell you that on-page issues like those with meta descriptions aren\u2019t a big deal, I personally think it is part of good SEO housekeeping.<\/p>\n\n\n\n<p>Even Google\u2019s John Mueller <a href=\"https:\/\/www.seroundtable.com\/google-h1-tags-23699.html\">previously stated<\/a> that having multiple <a href=\"https:\/\/ahrefs.com\/blog\/h1-tag\/\">H1 tags<\/a> on a webpage isn\u2019t an issue. However, let\u2019s think about SEO as a points system.<\/p>\n\n\n\n<p>If you and a competitor have sites that stand shoulder to shoulder on the SERP, then even the most basic of issues could be the catalyst that determines who ranks at the top. So in my opinion, even the most basic of housekeeping issues should be addressed.<\/p>\n\n\n\n<p>So let\u2019s take a look at the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Page titles and title&nbsp;tags<\/li>\n\n\n\n<li>Meta descriptions<\/li>\n\n\n\n<li>Canonical tags<\/li>\n\n\n\n<li>Hreflang tags<\/li>\n\n\n\n<li>Structured data<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Page titles and title&nbsp;tags<\/h4>\n\n\n\n<p><strong><em>Priority: Medium<\/em><\/strong><\/p>\n\n\n\n<p>Title tags have a lot more value than most people give them credit for. Their job is to let Google and site visitors know what a webpage is about\u2014like this:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1202\" height=\"224\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/15-title-tag.jpg\" alt=\"Title tag in Google search\" class=\"wp-image-143237\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/15-title-tag.jpg 1202w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/15-title-tag-680x127.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/15-title-tag-768x143.jpg 768w\" sizes=\"auto, (max-width: 1202px) 100vw, 1202px\"><\/figure>\n\n\n\n<p>Here\u2019s what it looks like in raw HTML format:<\/p>\n\n\n\n<p><code>&lt;title&gt;How to Craft the Perfect SEO Title Tag (Our 4-Step Process)&lt;\/title&gt;<\/code><\/p>\n\n\n\n<p>In recent years, title tags have sparked a lot of debate in the SEO world. Google, it turns out,<strong> <\/strong>is <a href=\"https:\/\/ahrefs.com\/blog\/title-tags-study\/\">likely to modify your title tag<\/a> if it doesn\u2019t like&nbsp;it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1446\" height=\"1600\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/16-google-rewrites-title-tags.png\" alt=\"Google rewrites around a third of title tags\" class=\"wp-image-143287\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/16-google-rewrites-title-tags.png 1446w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/16-google-rewrites-title-tags-384x425.png 384w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/16-google-rewrites-title-tags-768x850.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/16-google-rewrites-title-tags-1388x1536.png 1388w\" sizes=\"auto, (max-width: 1446px) 100vw, 1446px\"><\/figure>\n\n\n\n<p>One of the biggest reasons Google rewrites title tags is that they are simply too long. This is one issue that is highlighted within <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"817\" height=\"566\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/17-content-issues.jpg\" alt=\"Title tag rewrites highlighted in Ahrefs' Site Audit\" class=\"wp-image-143288\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/17-content-issues.jpg 817w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/17-content-issues-613x425.jpg 613w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/17-content-issues-768x532.jpg 768w\" sizes=\"auto, (max-width: 817px) 100vw, 817px\"><\/figure>\n\n\n\n<p>In general, it is good practice to ensure all of your pages have title tags, none of which are longer than 60 characters.<\/p>\n\n\n\n<p><strong>Recommended reading: <\/strong><a href=\"https:\/\/ahrefs.com\/blog\/title-tag-seo\/\"><em>How to Create the Perfect SEO Title&nbsp;Tag<\/em><\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Meta descriptions<\/h4>\n\n\n\n<p><strong><em>Priority: Low<\/em><\/strong><\/p>\n\n\n\n<p>A meta description is an HTML attribute that describes the contents of a page. It may be displayed as a snippet under the title tag in the search results to give further context.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1196\" height=\"230\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/18-meta-description.jpg\" alt=\"Title tag in Google search\" class=\"wp-image-143290\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/18-meta-description.jpg 1196w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/18-meta-description-680x131.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/18-meta-description-768x148.jpg 768w\" sizes=\"auto, (max-width: 1196px) 100vw, 1196px\"><\/figure>\n\n\n\n<p>More visitors will click on your website in the search results if it has a captivating meta description. Even though Google only provides meta descriptions <a href=\"https:\/\/ahrefs.com\/blog\/meta-description-study\/\">37% of the time<\/a>, it is still important to ensure your most important pages have great&nbsp;ones.<\/p>\n\n\n\n<p>You can find out if any meta descriptions are missing, as well as if they are too long or too&nbsp;short.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/20-content-issues-2-1.jpg\" alt=\"Missing meta descriptions via Ahrefs' Site Audit\" class=\"wp-image-143241\"><\/figure>\n\n\n\n<p>But writing meta descriptions is more than just filling a space. It\u2019s about enticing potential site visitors.<\/p>\n\n\n\n<p><strong>Recommended reading:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/meta-description\/\"><em>How to Write the Perfect Meta Description<\/em><\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Check canonical tags<\/h4>\n\n\n\n<p><strong><em>Priority: High<\/em><\/strong><\/p>\n\n\n\n<p>A canonical tag (rel=\u201ccanonical\u201d) specifies the primary version for duplicate or near-duplicate pages. To put it another way, if you have about the same content available under several URLs, you should be using canonical tags to designate which version is the primary and should be indexed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"674\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/21-canonicals-1.png\" alt=\"How canonicalisation works\" class=\"wp-image-143334\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/21-canonicals-1.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/21-canonicals-1-568x425.png 568w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/21-canonicals-1-768x575.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/figure>\n\n\n\n<p>Canonical tags are an important part of SEO, mainly because Google doesn\u2019t like duplicate content. Also, using canonical tags incorrectly (or not at all) can seriously affect your crawl budget.<\/p>\n\n\n\n<p>If spiders are wasting their time crawling duplicate pages, it can mean that valuable pages are being missed.<\/p>\n\n\n\n<p>You can find duplicate content issues in <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>: <em>Site Audit &gt; Reports &gt; Duplicates &gt; Issues<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"712\" height=\"473\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/22-duplicate-issues-2.jpg\" alt=\"Duplicate pages without canonical via Ahrefs' Site Audit\" class=\"wp-image-143326\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/22-duplicate-issues-2.jpg 712w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/22-duplicate-issues-2-640x425.jpg 640w\" sizes=\"auto, (max-width: 712px) 100vw, 712px\"><\/figure>\n\n\n\n<p><strong>Recommended reading:<\/strong><em> <\/em><a href=\"https:\/\/ahrefs.com\/blog\/canonical-tags\/\"><em>Canonical Tags: A Simple Guide for Beginners<\/em><\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">International SEO: hreflang tags<\/h4>\n\n\n\n<p><strong><em>Priority: High<\/em><\/strong><\/p>\n\n\n\n<p>Although hreflang is seemingly yet another simple HTML tag, it is possibly the most complex SEO element to get your head around.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/twitter.com\/johnmu\/status\/965507331369984002\n<\/div><\/figure>\n\n\n\n<p>The hreflang tag is imperative for sites in multiple languages. If you have many versions of the same page in a different language or target different parts of the world\u2014for example, one version in English for the U.S. and one version in French for France\u2014you need hreflang tags.<\/p>\n\n\n\n<p>Translating a website is time consuming and costly\u2014because you\u2019ll need to put in effort and ensure all versions show up in the relevant search results. But it does give a better user experience by catering to different users who consume content in different languages.<\/p>\n\n\n\n<p>Plus, as clusters of multiple-language pages share each other\u2019s ranking signals, using hreflang tags correctly can have a direct impact as a ranking factor. This is alluded to by Gary Illyes from Google in <a href=\"https:\/\/youtu.be\/6ewntnqltI4?t=335\">this video<\/a>.<\/p>\n\n\n\n<p>You can find hreflang tag issues in <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a> under localization: <em>Site Audit &gt; All issues &gt; Localization<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"536\" height=\"548\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/24-localization-issues.jpg\" alt=\"Localization issues via Ahrefs' Site Audit\" class=\"wp-image-143188\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/24-localization-issues.jpg 536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/24-localization-issues-416x425.jpg 416w\" sizes=\"auto, (max-width: 536px) 100vw, 536px\"><\/figure>\n\n\n\n<p><strong>Recommended reading:<\/strong><em> <\/em><a href=\"https:\/\/ahrefs.com\/blog\/hreflang-tags\/\"><em>Hreflang: The Easy Guide for Beginners<\/em><\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Structured data<\/h4>\n\n\n\n<p><strong><em>Priority: High<\/em><\/strong><\/p>\n\n\n\n<p>Structured data, often referred to as schema markup, has a number of valuable uses in&nbsp;SEO.<\/p>\n\n\n\n<p>Most prominently, structured data is used to help get rich results or features in the Knowledge Panel. Here\u2019s a great example: When working with recipes, more details are given about each result, such as the rating.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"913\" height=\"580\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/25-google-serp-cookie-recipe.png\" alt=\"Recipe results with structured data\" class=\"wp-image-143189\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/25-google-serp-cookie-recipe.png 913w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/25-google-serp-cookie-recipe-669x425.png 669w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/25-google-serp-cookie-recipe-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/25-google-serp-cookie-recipe-768x488.png 768w\" sizes=\"auto, (max-width: 913px) 100vw, 913px\"><\/figure>\n\n\n\n<p>You also get a feature in the Knowledge Panel that shows what a chocolate chip cookie is (along with some nutritional information):<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"423\" height=\"684\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/26-feature-in-knowledge-panel.png\" alt=\"Knowledge card in Google search\" class=\"wp-image-143190\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/26-feature-in-knowledge-panel.png 423w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/26-feature-in-knowledge-panel-263x425.png 263w\" sizes=\"auto, (max-width: 423px) 100vw, 423px\"><\/figure>\n\n\n\n<p>Because structured data helps Google better understand not only your website but also detailed information such as authors, structured data can help both<em> <\/em><a href=\"https:\/\/ahrefs.com\/blog\/semantic-search\/\">semantic search<\/a> and improve <a href=\"\/blog\/eeat-seo\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/eat-seo\/\">expertise, authoritativeness, and trustworthiness, aka E-A-T<\/a>.<\/p>\n\n\n\n<p>Nowadays, JSON-LD is the preferred format for structured data, so keep it that way if possible. But you can also encounter Microdata and&nbsp;RDFa.<\/p>\n\n\n\n<p>As part of your technical audit, you should be testing your structured data. A great tool for this is the <a href=\"https:\/\/classyschema.org\/Visualisation\">Classy Schema<\/a> testing tool.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1592\" height=\"726\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/27-classy-schema-tool.png\" alt=\"Schema markup testing tool\" class=\"wp-image-143191\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/27-classy-schema-tool.png 1592w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/27-classy-schema-tool-680x310.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/27-classy-schema-tool-768x350.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/27-classy-schema-tool-1536x700.png 1536w\" sizes=\"auto, (max-width: 1592px) 100vw, 1592px\"><\/figure>\n\n\n\n<p>You can also check your eligibility for rich results with Google\u2019s <a href=\"https:\/\/search.google.com\/test\/rich-results\">Rich Results Test<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1539\" height=\"624\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/28-rich-results-test-1.png\" alt=\"Google's Rich Results testing tool\" class=\"wp-image-143336\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/28-rich-results-test-1.png 1539w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/28-rich-results-test-1-680x276.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/28-rich-results-test-1-768x311.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/28-rich-results-test-1-1536x623.png 1536w\" sizes=\"auto, (max-width: 1539px) 100vw, 1539px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/schema-markup\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/structured-data\/\">What Is Structured Data? And Why Should You Implement It?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/schema-markup\/\">What Is Schema Markup? How to Use It for&nbsp;SEO<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/rich-snippets\/\">Rich Snippets: What Are They and How Do You Get&nbsp;Them?<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4. Identifying image issues<\/h3>\n\n\n\n<p>Image optimization is often overlooked when it comes to SEO. However, image optimization has a number of benefits that include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improved load&nbsp;speed.<\/li>\n\n\n\n<li>More traffic you can get from Google Images.<\/li>\n\n\n\n<li>More engaging user experience.<\/li>\n\n\n\n<li>Improved accessibility.<\/li>\n<\/ul>\n\n\n\n<p>Image issues can be found in the main audit report: <em>Site Audit &gt; Reports &gt; Images<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"566\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/29-image-issues-2.png\" alt=\"Image issues via Ahrefs' Site Audit\" class=\"wp-image-143250\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/29-image-issues-2.png 697w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/29-image-issues-2-523x425.png 523w\" sizes=\"auto, (max-width: 697px) 100vw, 697px\"><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Broken images<\/h4>\n\n\n\n<p><strong><em>Priority: High<\/em><\/strong><\/p>\n\n\n\n<p>Broken images cannot be displayed on your website. This makes for a bad user experience in general but can also look spammy, giving visitors the impression that the site is not well maintained and professional.<\/p>\n\n\n\n<p>This can be especially problematic for anyone who monetizes their website, as it can make the website seem less trustworthy.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Image file size too&nbsp;large<\/h4>\n\n\n\n<p><strong><em>Priority: High<\/em><\/strong><\/p>\n\n\n\n<p>Large images on your website can seriously impact your site speed and performance. Ideally, you want to display images in the smallest possible size and in an appropriate format, such as&nbsp;WebP.<\/p>\n\n\n\n<p>The best option is to optimize the image file size before uploading the image to your website. Tools like <a href=\"https:\/\/tinyjpg.com\/\">TinyJPG<\/a> can optimize your images before they\u2019re added to your&nbsp;site.<\/p>\n\n\n\n<p>If you are looking to optimize existing images, there are tools available, especially for more popular content management systems (CMSs) like WordPress. Plugins such as <a href=\"http:\/\/imagify.io\">Imagify<\/a> or <a href=\"https:\/\/wordpress.org\/plugins\/wp-optimize\/\">WP-Optimize<\/a> are great examples.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">HTTPS page links to HTTP&nbsp;image<\/h4>\n\n\n\n<p><strong><em>Priority: Medium<\/em><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/what-is-https\/\">HTTPS pages<\/a> that link to HTTP images cause what is called \u201cmixed content issues.\u201d This means that a page is loaded securely via HTTPS. But a resource it links to, such as an image or video, is on an insecure HTTP connection.<\/p>\n\n\n\n<p>Mixed content is a security issue. For those who monetize sites with display ads, it can even prevent ad providers from allowing ads on your site. It also degrades the user experience of your website.<\/p>\n\n\n\n<p>By default, certain browsers restrict unsafe resource requests. If your page relies on these vulnerable resources, it may not function correctly if they are banned.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Missing alt&nbsp;text<\/h4>\n\n\n\n<p><strong><em>Priority: Low<\/em><\/strong><\/p>\n\n\n\n<p>Alt text, or alternative text, describes an image on a website. It is an incredibly important part of image optimization, as it improves accessibility on your website for millions of people throughout the world who are visually impaired.<\/p>\n\n\n\n<p>Often, those with a visual impairment use screen readers, which convert images into audio. Essentially, this is describing the image to the site visitor. Properly optimized alt text allows screen readers to inform site users with visual impairments exactly what they are seeing.<\/p>\n\n\n\n<p>Alt text can also serve as anchor text for image links, help you to rank on Google Images, and improve topical relevance.<\/p>\n\n\n\n<p><strong>Recommended reading:<\/strong><em> <\/em><a href=\"https:\/\/ahrefs.com\/blog\/alt-text\"><em>Alt Text for SEO: How to Optimize Your Images<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 5. Analyzing internal links<\/h3>\n\n\n\n<p>When most people think of \u201clinks\u201d for SEO, they think about backlinks. How to build them, how many they should have, and so&nbsp;on.<\/p>\n\n\n\n<p>What many people don\u2019t realize is the sheer importance of internal linking. In fact, internal links are like the jelly to backlinks\u2019 peanut butter. Can you have one without the other? Sure. Are they always better together? You&nbsp;bet!<\/p>\n\n\n\n<p>Not only do internal links help your external link building efforts, but they also make for a better website experience for both search engines and&nbsp;users.<\/p>\n\n\n\n<p>The proper siloing of topics using internal linking creates an easy-to-understand topical roadmap for everyone who comes across your site. This has a number of benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creates relevancy for keywords<\/li>\n\n\n\n<li>Helps ensure all content is crawled<\/li>\n\n\n\n<li>Makes it easy for visitors to find relevant content or products<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3500\" height=\"2196\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/28-silos-for-fitness-website.png\" alt=\"Example of siloing on fitness website\" class=\"wp-image-143306\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/28-silos-for-fitness-website.png 3500w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/28-silos-for-fitness-website-677x425.png 677w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/28-silos-for-fitness-website-768x482.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/28-silos-for-fitness-website-1536x964.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/28-silos-for-fitness-website-2048x1285.png 2048w\" sizes=\"auto, (max-width: 3500px) 100vw, 3500px\"><\/figure>\n\n\n\n<p>Of course, when done right, all of this makes sense. But internal links should be audited when you first get your hands on a site because things may not be as orderly as you\u2019ll want.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/ahrefs.com\/blog\/http-status-codes\/\">4xx status codes<\/a><\/h4>\n\n\n\n<p><strong><em>Priority: High<\/em><\/strong><\/p>\n\n\n\n<p>Go to <em>Site Audit &gt; Internal pages &gt; Issues tab &gt; 4XX page<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"716\" height=\"402\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/29-internal-pages-issues.jpg\" alt=\"4XX page errors via Ahrefs' Site Audit\" class=\"wp-image-143307\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/29-internal-pages-issues.jpg 716w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/29-internal-pages-issues-680x382.jpg 680w\" sizes=\"auto, (max-width: 716px) 100vw, 716px\"><\/figure>\n\n\n\n<p>Here, you can see all of your site\u2019s broken internal pages.<\/p>\n\n\n\n<p>These are problematic because they waste \u201clink equity\u201d and provide users with a negative experience.<\/p>\n\n\n\n<p>Here are a few options for dealing with these issues:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bring back the broken page at the same address (if deleted by accident)<\/li>\n\n\n\n<li>Redirect the broken page to a more appropriate location; all internal links referring to it should be updated or removed<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Orphan pages<\/h4>\n\n\n\n<p><strong><em>Priority: High<\/em><\/strong><\/p>\n\n\n\n<p>Go to <em>Site Audit &gt; Links &gt; Issues tab &gt; Orphan page (has no incoming internal links)<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"725\" height=\"422\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/32-link-issues-3.png\" alt=\"Orphan page issues via Ahrefs' Site Audit\" class=\"wp-image-143337\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/32-link-issues-3.png 725w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/32-link-issues-3-680x396.png 680w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\"><\/figure>\n\n\n\n<p>Here, we highlight pages that have zero internal links pointing to&nbsp;them.<\/p>\n\n\n\n<p>There are two reasons why indexable pages should not be orphaned:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Internal links will not pass <a href=\"https:\/\/ahrefs.com\/blog\/google-pagerank\/\">PageRank<\/a> because there are&nbsp;none.<\/li>\n\n\n\n<li>They won\u2019t be found by Google (unless you upload your sitemap through Google Search Console or there are backlinks from several other websites\u2019 crawled pages, they won\u2019t be&nbsp;seen).<\/li>\n<\/ul>\n\n\n\n<p>If your website has multiple orphaned pages, filter the list from high to low for organic traffic. If internal links are added to orphaned pages still receiving organic traffic, they\u2019ll certainly gain far more traffic.<\/p>\n\n\n\n<p><strong>Recommended reading:<\/strong><em> <\/em><a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\"><em>Internal Links for SEO: An Actionable Guide<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 6. Checking external links<\/h3>\n\n\n\n<p>External links are hyperlinks within your pages that link to another domain. That means all of your backlinks\u2014the links to your website from another one\u2014are someone else\u2019s external links.<\/p>\n\n\n\n<p><em>See how the magic of the internet is invisibly woven together? *mind-blown emoji*<\/em><\/p>\n\n\n\n<p>External links are often used to back up sources in the form of citations. For example, if I am writing a blog post and discussing metrics from a study, I\u2019ll externally link to where I found that authoritative source.<\/p>\n\n\n\n<p>Linking to credible sources makes your own website more credible to both visitors and search engines. This is because you show that your information is backed up with sound research.<\/p>\n\n\n\n<p>Here\u2019s what John <a href=\"https:\/\/www.youtube.com\/watch?v=58zaiOx7TM4&amp;feature=emb_title\">said about external links<\/a>:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p>Linking to other websites is a great way to provide value to your users. Often times, links help users to find out more, to check out your sources and to better understand how your content is relevant to the questions that they&nbsp;have.<\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"John Mueller\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/john-mueller.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">John Mueller,<\/span> <span class=\"quote-author-job\">Search Advocate <a href=\"https:\/\/www.google.com\/\" target=\"_blank\">Google<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<p>As always, just like anything else, external links can cause issues. These can be found in the audit report (similar to internal links): <em>Site Audit &gt; All issues &gt; Links<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"722\" height=\"629\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/31-link-issues-2.jpg\" alt=\"External link issues via Ahrefs' Site Audit\" class=\"wp-image-143309\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/31-link-issues-2.jpg 722w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/31-link-issues-2-488x425.jpg 488w\" sizes=\"auto, (max-width: 722px) 100vw, 722px\"><\/figure>\n\n\n\n<p>As you can see from the image above, links are broken down into <em>indexable<\/em> and <em>not indexable <\/em>and you can find the same issues across both categories. However, each issue has a different predetermined importance level\u2014depending on whether the link is indexable or&nbsp;not.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Page has links to broken page<\/h4>\n\n\n\n<p><strong><em>Priority: High (if indexable)<\/em><\/strong><\/p>\n\n\n\n<p>This issue can refer to both internal and external links and simply means that the URLs linked to are returning a 4XX return code. These links damage the user experience for visitors and can impair the credibility of your&nbsp;site.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Page has no outgoing links<\/h4>\n\n\n\n<p><strong><em>Priority: High (if indexable)<\/em><\/strong><\/p>\n\n\n\n<p>Again, this issue refers to both internal and external links and essentially means a page has no links from it at all. This means the page is a \u201cdead end\u201d for your site visitors and search engines. Bummer.<\/p>\n\n\n\n<p>But in regards to external links specifically, if your page has no outgoing links, it affects all of the benefits of external links as discussed above.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 7. Site speed and performance<\/h3>\n\n\n\n<p>Site speed has become quite a hot topic among the SEO community in recent times, especially after Google announced that <a href=\"https:\/\/webmasters.googleblog.com\/2018\/01\/using-page-speed-in-mobile-search.html\">mobile speed is indeed a ranking factor<\/a>.<\/p>\n\n\n\n<p>Since May 2021, speed metrics known as Core Web Vitals (CWV) have been utilized by Google to rank pages. They use<strong> <a href=\"https:\/\/ahrefs.com\/blog\/largest-contentful-paint-lcp\/\">Largest Contentful Paint (LCP)<\/a><\/strong> to assess visual load, <strong><a href=\"https:\/\/ahrefs.com\/blog\/cumulative-layout-shift-cls\/\">Cumulative Layout Shift (CLS)<\/a><\/strong> to test visual stability, and <strong><a href=\"https:\/\/ahrefs.com\/blog\/first-input-delay-fid\/\">First Input Delay (FID)<\/a><\/strong> to measure interactivity.<\/p>\n\n\n\n<p>Google\u2019s goal is to <a href=\"https:\/\/developers.google.com\/search\/blog\/2020\/05\/evaluating-page-experience?hl=en\">improve user experience<\/a> because, let\u2019s face it, <em>no one<\/em> likes a slow website. In today\u2019s society, the need for instant gratification encourages site visitors to leave before they finish what they intend to&nbsp;do.<\/p>\n\n\n\n<p>Although sites with only minor speed issues will probably not see any <a href=\"https:\/\/webmasters.googleblog.com\/2018\/01\/using-page-speed-in-mobile-search.html\">improvement in rankings from speed optimization<\/a>, <a href=\"https:\/\/wpostats.com\/\">studies show<\/a> that very slow sites can likely see improvements in organic traffic, click-through rates, and&nbsp;more.<\/p>\n\n\n\n<p>Within the Ahrefs audit report, you can find information about site speed: <em>Site Audit &gt; Reports &gt; Performance &gt; Overview<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1485\" height=\"699\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/32-site-speed-overview.png\" alt=\"Performance report via Ahrefs' Site Audit\" class=\"wp-image-143310\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/32-site-speed-overview.png 1485w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/32-site-speed-overview-680x320.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/32-site-speed-overview-768x362.png 768w\" sizes=\"auto, (max-width: 1485px) 100vw, 1485px\"><\/figure>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Recommendation<\/div><div class=\"recommendation-content\">You can get detailed page speed data from <a href=\"https:\/\/ahrefs.com\/blog\/pagespeed-insights\/\" google pagespeed a> if you enable Core Web Vitals in the Crawl settings.<\/a><\/div><\/div>\n\n\n\n<p>There are also a number of excellent speed testing tools available, including <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\">PageSpeed Insights<\/a><em> <\/em>from Google and my personal favorite, <a href=\"https:\/\/gtmetrix.com\/\">GTmetrix<\/a><em>.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"623\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/38-gtmetrix-performance-report.png\" alt=\"GTMetrix\" class=\"wp-image-142776\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/38-gtmetrix-performance-report.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/38-gtmetrix-performance-report-680x265.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/38-gtmetrix-performance-report-768x299.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/38-gtmetrix-performance-report-1536x598.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Speed optimization for sites that are very slow can be a complex process. However, for beginners, it is advisable to use one of the available tools such as <a href=\"https:\/\/wp-rocket.me\/\">WPRocket<\/a> or <a href=\"https:\/\/nitropack.io\/\">NitroPack<\/a> (both paid) to significantly improve site&nbsp;speed.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/advanced-pagespeed-guide\">How to Improve Page Speed From Start to Finish<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals\/\">What Are Core Web Vitals &amp; How Can You Improve Them?<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Step 8. Ensuring your site is mobile-friendly<\/h3>\n\n\n\n<p>In the world we now live, more individuals than ever before are continuously utilizing mobile devices. For example, mobile shopping currently has 60% of the market, according to <a href=\"https:\/\/datareportal.com\/reports\/digital-2022-global-overview-report\">Datareportal\u2019s 300-page study<\/a>.<\/p>\n\n\n\n<p>It is no wonder that over the last few years, Google has looked to switch to mobile-first indexing.<\/p>\n\n\n\n<p>From a technical standpoint, it is good practice to run a second audit on your site using Ahrefs\u2019 mobile crawler. As a standard, Ahrefs\u2019 audit tool uses a desktop crawl to audit your site; however, this can easily be changed under \u201cCrawl Settings\u201d within your \u201cProject Settings.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"952\" height=\"228\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/37-project-settings-1.png\" alt=\"User agent selection in Ahrefs' Site Audit\" class=\"wp-image-143331\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/37-project-settings-1.png 952w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/37-project-settings-1-680x163.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/37-project-settings-1-768x184.png 768w\" sizes=\"auto, (max-width: 952px) 100vw, 952px\"><\/figure>\n\n\n\n<p>Our comparison function will compare your mobile and desktop sites and inform you what has changed or if any \u201cnew\u201d issues have arisen once you have crawled your site a second time, e.g., problems that exist only on mobile.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"844\" height=\"672\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/35-all-issues.jpg\" alt=\"Issue changes between crawls in Ahrefs' Site Audit\" class=\"wp-image-143313\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/35-all-issues.jpg 844w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/35-all-issues-534x425.jpg 534w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/35-all-issues-768x611.jpg 768w\" sizes=\"auto, (max-width: 844px) 100vw, 844px\"><\/figure>\n\n\n\n<p>From here, you can select any of the \u201cNew,\u201d \u201cAdded,\u201d or \u201cRemoved\u201d numbers to determine what has changed with respect to each problem.<\/p>\n\n\n\n<p><strong>Recommended reading:<\/strong><em> <\/em><a href=\"https:\/\/ahrefs.com\/blog\/mobile-first-indexing\/\"><em>Mobile-First Indexing: What You Need to&nbsp;Know<\/em><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>In all honesty, this is just scratching the surface when it comes to performing a technical SEO audit. Each of the points above can easily have an entire blog post about it and additional, more advanced issues like <a href=\"https:\/\/ahrefs.com\/blog\/rel-prev-next-pagination\/\">paginations<\/a>, <a href=\"https:\/\/ahrefs.com\/blog\/log-file-analysis\/\">log file analysis<\/a>, and <a href=\"https:\/\/ahrefs.com\/blog\/website-structure\/\">advanced site architecture<\/a>.<\/p>\n\n\n\n<p>However, for someone looking to learn where to get started in order to successfully complete a technical SEO audit, this is a great place to&nbsp;begin.<\/p>\n\n\n\n<p>Whenever you perform a technical SEO audit, you\u2019ll always have tons to fix. The important thing is to get your priorities straight first. Luckily, Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a> gives you a predefined priority rating for each&nbsp;issue.<\/p>\n\n\n\n<p>One thing to keep in mind, though, is that regardless of the issue, its importance depends on the website or page you\u2019re working on. For example, the main pages you want to rank will always take priority over pages you don\u2019t want to&nbsp;index.<\/p>\n\n\n\n<p>As always, if you have any questions, feel free to ping me <a href=\"http:\/\/www.twitter.com\/seowithjenny\/\">on Twitter<\/a><em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After years of working with clients, especially as the head of tech SEO for a U.K. agency, I\u2019ve found technical SEO audits to be a near-daily occurrence. With that, I know how important it is, especially for newer SEOs, to<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":179,"featured_media":143214,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[329],"tags":[],"coauthors":[438],"class_list":["post-143152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technical-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Complete a Technical SEO Audit in 8 Steps<\/title>\n<meta name=\"description\" content=\"A technical SEO audit is an imperative part of site maintenance in order to analyze the technical aspects of your website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/technical-seo-audit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Complete a Technical SEO Audit in 8 Steps\" \/>\n<meta property=\"og:description\" content=\"Build a strong SEO foundation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/technical-seo-audit\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-21T08:28:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-16T22:11:41+00:00\" \/>\n<meta property=\"og:image\" 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