{"id":142890,"date":"2022-06-08T03:15:45","date_gmt":"2022-06-08T08:15:45","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=142890"},"modified":"2024-03-07T08:14:00","modified_gmt":"2024-03-07T13:14:00","slug":"faq-pages-seo","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/faq-pages-seo\/","title":{"rendered":"FAQ Pages for SEO (+ Examples &amp; Best Practices)"},"content":{"rendered":"\n<div class=\"intro-txt\">FAQ pages (when done well) can be a double win: They provide valuable content that users want to see and Google wants to&nbsp;rank.<\/div>\n\n\n\n<p>However, when rushed, FAQs can easily become lazy data dumps of loosely linked questions and half-baked answers.<\/p>\n\n\n\n<p>Don\u2019t be the latter. Instead, create useful FAQ pages for humans and search engines.<\/p>\n\n\n\n<p>In this guide, you will learn the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#1-what-is-an-faq-page\">What an FAQ page&nbsp;is<\/a><\/li>\n<li><a href=\"#2-five-faq-page-examples\">Five (real) FAQ page examples<\/a><\/li>\n<li><a href=\"#3-three-ways-to-find-questions-for-your-faq-page\">Three ways to find questions for your FAQ&nbsp;page<\/a><\/li>\n<li><a href=\"#4-best-practices-for-seo-friendly-faq-pages\">Best practices for SEO-friendly FAQ&nbsp;pages<\/a><\/li>\n<li><a href=\"#5-how-to-add-faq-schema\">How to add FAQ schema in three&nbsp;steps<\/a><\/li>\n<li><a href=\"#6-common-questions-about-faqs\">Common questions about&nbsp;FAQs<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What is an FAQ page (and why it\u2019s useful for SEO)?\" data-section=\"1-what-is-an-faq-page\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.fo0y9lvjyk67\">What is an FAQ page (and why it\u2019s useful for&nbsp;SEO)?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>An FAQ (frequently asked questions) page is a place on a website where common questions related to your niche can be answered.<\/p>\n\n\n\n<p>It often looks a little something like&nbsp;this:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/1-twitter-faq-page.png\" alt=\"Twitter's FAQ page\"><\/figure>\n<\/div>\n\n\n<p>But they can also look like&nbsp;this:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/2-birds-and-blooms-faq-page.gif\" alt=\"FAQ in a blog post\"><\/figure>\n<\/div>\n\n\n<p>A good FAQ page can help people at different stages of the <a href=\"https:\/\/ahrefs.com\/blog\/buyers-journey\/\">buyer\u2019s journey<\/a>&nbsp;and can act as the first point of contact for potential customers.<\/p>\n\n\n\n<p>But what about SEO? Are FAQ pages beneficial?<\/p>\n\n\n\n<p>I\u2019m glad you&nbsp;asked.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.r66p0dd1126\">Are FAQ pages good for&nbsp;SEO?<\/h3>\n\n\n\n<p>Like 90% of SEO questions, the answer is\u2026 <strong>it depends.<\/strong><\/p>\n\n\n\n<p>A half-thought-out FAQ page that is essentially just a dump of questions exported from a keyword tool and quickly answered on a page may not be the best way to leverage FAQ pages for&nbsp;SEO.<\/p>\n\n\n\n<p>However, when optimized for relevant keywords and well designed in terms of UX, FAQ pages can be great for&nbsp;SEO.<\/p>\n\n\n\n<p>In fact, the goal of an FAQ page is the same as the core goal of SEO: <strong>to provide the best answer to a question<\/strong>.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Five FAQ page examples\" data-section=\"2-five-faq-page-examples\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.2qw2yfkcaz9f\">Five FAQ page examples<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>There are actually quite a few ways to display your FAQ pages, although they all have the same goal: to answer common questions a user may have and present them clearly.<\/p>\n\n\n\n<p>In terms of FAQ pages for SEO, I am going to split them into five different types:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Homepage<\/li>\n<li>Product\/service page<\/li>\n<li>Dedicated FAQ&nbsp;page<\/li>\n<li>Standalone blog&nbsp;post<\/li>\n<li>Within a blog&nbsp;post<\/li>\n<\/ol>\n\n\n\n<p>Let\u2019s take a brief look at each (along with examples):<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.gwfq6mixy4fb\">1. Homepage FAQs<\/h3>\n\n\n\n<p>This is one of the most obvious ones: an FAQ section on the homepage\u2014usually just above the footer:<\/p>\n\n\n\n<div style=\"width: 1550px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/3-faq-on-homepage.jpg\" alt=\"FAQ section on Spruce's homepage\" width=\"1540\" height=\"1250\"><p class=\"wp-caption-text\">Source: <a href=\"https:\/\/takespruce.com\/\">Spruce<\/a>.<\/p><\/div>\n\n\n\n<p>Not only does this add some contextual information to the homepage, but it also creates a useful place to add internal links:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-142889\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/4-internal-links.png\" alt=\"Internal links in the answer to one of the FAQs\" width=\"466\" height=\"419\"><\/p>\n\n\n\n\n\n\n\n<p>Clicking on the question accordion opens up the answer along with internal links to more in-depth answers (via blog&nbsp;posts).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.e7ah9sgi3er4\">2. Product\/service page&nbsp;FAQs<\/h3>\n\n\n\n<p>This time, the FAQ section is added to a product\/service page:<\/p>\n\n\n\n<div style=\"width: 1610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/5-faq-on-product-page.png\" alt=\"FAQ section on a product\/service page\" width=\"1600\" height=\"804\"><p class=\"wp-caption-text\">Source: <a href=\"https:\/\/loganix.com\/seo\/\">Loganix<\/a>.<\/p><\/div>\n\n\n\n<p>These questions are typically related to the offering and are designed to cut down on customer service requests.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.zcwmtlj0o3bx\">3. Dedicated FAQ&nbsp;page<\/h3>\n\n\n\n<p>If you\u2019ve got a lot of questions to cover or just want to keep FAQs separate, you may want to have a dedicated FAQ&nbsp;page:<\/p>\n\n\n\n<div style=\"width: 1610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/6-dedicated-faq-page.jpg\" alt=\"FAQs on a dedicated page\" width=\"1600\" height=\"1012\"><p class=\"wp-caption-text\">Source: <a href=\"https:\/\/magicspoon.com\/pages\/faq\">Magic Spoon<\/a>.<\/p><\/div>\n\n\n\n<p>If you\u2019ve got the design skills, designing a good-looking page <em>can<\/em>&nbsp;be a good link building tactic, as the page <em>can<\/em>&nbsp;get referenced on design blogs:<\/p>\n\n\n\n<div style=\"width: 698px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/7-referring-page.png\" alt=\"One of the referring pages for Magic Spoon's FAQ page has very high DR\" width=\"688\" height=\"283\"><p class=\"wp-caption-text\">Taken from <strong>Backlinks<\/strong>&nbsp;report in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.ja0ja2536auk\">4. Standalone blog post with&nbsp;FAQs<\/h3>\n\n\n\n<p>You can keep it simple and display your FAQs in a blog post format, using subheadings for each question.<\/p>\n\n\n\n<p>Do <a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">keyword research<\/a>&nbsp;to find a list of questions on a topic (more on that later) and publish the questions as their own \u201cFAQ\u201d blog&nbsp;post.<\/p>\n\n\n\n<div style=\"width: 1400px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/8-faq-blog-post.png\" alt=\"FAQs in a blog post\" width=\"1390\" height=\"1028\"><p class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.birdsandblooms.com\/birding\/birding-basics\/attracting-bluebirds-tips-faq\/\">Birds&amp;Blooms<\/a>.<\/p><\/div>\n\n\n\n<p>If you drop that page into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>, you can see it is performing pretty well:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/9-site-explorer-overview.png\" alt=\"Site Explorer overview showing page is performing well\"><\/figure>\n<\/div>\n\n\n<p>This method works better when you have a few questions. If you have a lot of content to cover, it may make more sense not to have a super long FAQ blog post answering everything.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.gd1sjg9hj07r\">5. Dedicated FAQ section at the end of a&nbsp;post<\/h3>\n\n\n\n<p>If you want to go the blog post route, you don\u2019t have to create a new one. You can add the FAQ section to an existing article (if it makes sense to do&nbsp;so):<\/p>\n\n\n\n<div style=\"width: 1396px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/10-faq-in-existing-article.jpg\" alt=\"FAQs added to an existing article\" width=\"1386\" height=\"1306\"><p class=\"wp-caption-text\">Source: <a href=\"https:\/\/ahrefs.com\/blog\/topic-clusters\/\">Ahrefs<\/a>.<\/p><\/div>\n\n\n\n<p>Speaking of topic clusters\u2026 this can also be a natural way of adding more internal links to related content.<\/p>\n\n\n\n<p>Include an FAQ section in your article, answer the questions briefly, and then link out to supporting articles where you go into more detail.<\/p>\n\n\n\n<p>Boom! You\u2019ve just built a useful FAQ page AND a topic cluster at the same time. Go&nbsp;you.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Three ways to find questions for your FAQ page\" data-section=\"3-three-ways-to-find-questions-for-your-faq-page\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.95vl0b3r7kkr\">Three ways to find questions for your FAQ&nbsp;page<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Before you start building your page, you need to know what questions to answer. The aim of an FAQ page is to provide the best answers to these questions.<\/p>\n\n\n\n<p>Here are some methods to find FAQs to answer:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.x207r2eor13t\">1. Research what questions users are asking<\/h3>\n\n\n\n<p>Some of the best sources of questions are NOT keyword tools\u2014but people.<\/p>\n\n\n\n<p>And ideally, that\u2019s people in your audience.<\/p>\n\n\n\n<p>One of the most effective ways of researching what questions to include in an FAQ page is by simply asking your customers\/users\/audience.<\/p>\n\n\n\n<p>Here are some things you can&nbsp;try:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Customer service<\/strong>&nbsp;\u2013 Check in with your customer support\/sales teams and simply ask them about common questions customers keep asking<\/li>\n<li><strong>Site search<\/strong>&nbsp;\u2013 See if your site has an internal search function; if so, check what kind of things people are searching for<\/li>\n<li><strong>Google Search Console<\/strong>&nbsp;\u2013 Look at GSC queries to see what question-based phrases are getting clicks<\/li>\n<li><strong>People Also Ask<\/strong>&nbsp;\u2013 Check related <a href=\"https:\/\/ahrefs.com\/blog\/people-also-ask\/\">PAA boxes<\/a>&nbsp;on the&nbsp;SERPs<\/li>\n<li><strong>Quora and Reddit<\/strong>&nbsp;\u2013 See what common questions are being discussed in online communities in your&nbsp;niche<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.dh0hsve9m9le\">2. Find questions with Ahrefs\u2019 Keywords Explorer<\/h3>\n\n\n\n<p>If you are building an FAQ page for SEO, you really can\u2019t avoid doing keyword research.<\/p>\n\n\n\n<p>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>&nbsp;and drop in a seed keyword. Obviously, you want to pick a seed that relates to the topic you want to answer questions about.<\/p>\n\n\n\n<p>Then go to the <strong>Matching terms<\/strong>&nbsp;report and turn on the <strong>Questions<\/strong>&nbsp;filter:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-142883\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/11-keywords-explorer-search.png\" alt=\"Questions filter turned on in Matching terms report; search term is &quot;pizza&quot;\" width=\"621\" height=\"183\"><\/p>\n\n\n\n\n\n\n\n<p>From here, you\u2019ll have a list of questions related to your seed&nbsp;term.<\/p>\n\n\n\n<p>If you use a broad seed like [pizza], you will generate a lot of potential questions:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/12-keyword-ideas.png\" alt=\"List of keywords with corresponding data like KD, volume, etc\"><\/figure>\n<\/div>\n\n\n<p>If you want to generate more specific questions, just use a more focused seed keyword. For example, if you follow the same method for \u201capple airpod,\u201d you\u2019ll get fewer results but more relevant questions:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/13-keyword-ideas-2.png\" alt=\"List of keywords with corresponding data like KD, volume, etc\"><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h.wev65mnuqhyg\">3. Reverse engineer competitors with Ahrefs\u2019 Site Explorer<\/h3>\n\n\n\n<p>This time, we are going to use competitor sites as a source of questions.<\/p>\n\n\n\n<p>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>, drop in a competitor domain, and then go to the <strong>Organic keywords<\/strong>&nbsp;report:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/14-site-explorer-overview-2.png\" alt=\"Site Explorer's &quot;Overview&quot; page; notably, see &quot;Organic keywords&quot; in sidebar\"><\/figure>\n<\/div>\n\n\n<p>From here, you\u2019ll want to filter out non-question keywords. Using Ahrefs\u2019 built-in filters is pretty easy.<\/p>\n\n\n\n<p>Inside the <strong>Organic keywords<\/strong>&nbsp;report, click on the <strong>Keyword <\/strong>filter and add in some modifiers.<\/p>\n\n\n\n<p><strong>Question modifiers<\/strong>: what, where, when, why, which, who, whose, how,&nbsp;etc.&nbsp;<\/p>\n<p>Make sure the filter is set to <strong>Contains<\/strong>&nbsp;and <strong>Any value.<\/strong>&nbsp;Then click \u201cApply.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-142887\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/15-keyword-filter.png\" alt=\"Options to customize Keyword filter\" width=\"470\" height=\"189\"><\/p>\n\n\n\n\n\n\n\n\n\n<p>Now you\u2019ll have a list of keywords containing the question modifiers from&nbsp;above:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/16-keyword-ideas-3.png\" alt=\"List of keywords with corresponding data like SF, volume, etc\"><\/figure>\n<\/div>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Best practices for SEO-friendly FAQ pages\" data-section=\"4-best-practices-for-seo-friendly-faq-pages\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.bvj3h04fwfu2\">Best practices for SEO-friendly FAQ&nbsp;pages<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Building an SEO-friendly FAQ page is no different from building any content-heavy page.<\/p>\n\n\n\n<p>It needs to be easy to navigate, be quick to load, nail on-page SEO,&nbsp;etc.<\/p>\n\n\n\n<p>That said, here are a few points you should consider when creating your own FAQ&nbsp;page:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Group your questions<\/strong>&nbsp;\u2013 By organizing your questions into categories, you provide a better overall UX.<\/li>\n<li><strong>Avoid jargon<\/strong>&nbsp;\u2013 You should use language your audience will understand.<\/li>\n<li><strong>Use your brand personality\/tone of voice\/style guide <\/strong>\u2013 An FAQ page is no different from any other content on your site, so keep it consistent.<\/li>\n<li><strong>Answer questions clearly and concisely<\/strong>&nbsp;\u2013 Your FAQ page should answer questions quickly. If you want to go into more detail, save that for long-form blog&nbsp;posts.<\/li>\n<li><strong>Keep it updated<\/strong>&nbsp;\u2013 FAQs are not static pages, so be sure to add new questions and update older questions regularly.<\/li>\n<li><strong>Internal linking<\/strong>&nbsp;\u2013 It\u2019s valuable to add internal links to any related content or resources that may lead the user down the <a href=\"https:\/\/ahrefs.com\/blog\/marketing-funnels\/\">conversion funnel<\/a>.<\/li>\n<li><strong>Format for UX<\/strong>&nbsp;\u2013 Good UX makes it easy for users to find the answers they are looking for.<\/li>\n<li><strong>Optimize your title tags<\/strong>&nbsp;\u2013 You can make searchers aware of the&nbsp;FAQ.<\/li>\n<li><strong>Use FAQ schema<\/strong>&nbsp;\u2013 Adding <a href=\"https:\/\/ahrefs.com\/blog\/schema-markup\/\">schema markup<\/a>&nbsp;to your page can help you earn additional SERP real estate.<\/li>\n<\/ul>\n\n\n\n<p>Speaking of FAQ schema\u2026 it\u2019s a point worth expanding on.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to add FAQ schema (in three steps)\" data-section=\"5-how-to-add-faq-schema\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.f3cjtbgdhbpx\">How to add FAQ schema (in three&nbsp;steps)<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>FAQ schema markup is a type of structured data to make your pages eligible to have <a href=\"https:\/\/ahrefs.com\/blog\/rich-snippets\/\">rich snippets <\/a>on the&nbsp;SERPs.<\/p>\n\n\n\n<p>These FAQ rich snippets can help increase click-through rates (<a href=\"https:\/\/searchengineland.com\/lessons-i-have-learned-from-adding-faq-schema-a-test-of-1000-keywords-321535\">source<\/a>), help Google crawl your site, and claim more SERP real estate.<\/p>\n\n\n\n<p>Adding FAQ schema markup to your site is pretty straightforward.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.ureuzskl6di0\">Step 1. Create your&nbsp;FAQs<\/h3>\n\n\n\n<p>First up, you need some actual questions to mark&nbsp;up.<\/p>\n\n\n\n<p>Create a dedicated FAQ page or an FAQ section on one of your pages. Now populate it with questions and then answer them.<\/p>\n\n\n\n<p>When marking up, be sure to follow Google\u2019s guidelines:<\/p>\n\n\n\n<div style=\"width: 759px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/17-google-guidelines.png\" alt=\"Google's guidelines giving examples of valid and invalid use cases\" width=\"749\" height=\"392\"><p class=\"wp-caption-text\">Source: <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/structured-data\/faqpage\">Google<\/a>.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.8s58hbhcoaxi\">Step 2. Write and validate your FAQ schema<\/h3>\n\n\n\n<p>You can use JSON-LD or Microdata to create FAQ markup, but <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/structured-data\/intro-structured-data#markup-formats-and-placement\">Google recommends JSON-LD<\/a>.<\/p>\n\n\n\n<p>If you want to keep things simple, use a free online <a href=\"https:\/\/saijogeorge.com\/json-ld-schema-generator\/faq\/\">FAQ schema generator<\/a>:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/18-faq-schema-generator.png\" alt=\"Example of schema generator showing JSON-LD FAQ schema code\" width=\"1228\" height=\"362\"><\/figure>\n<\/div>\n\n\n<p>Simply copy and paste your questions and answers into the generator, and the FAQ schema code will be automatically generated for&nbsp;you.<\/p>\n\n\n\n<p>Learn from my (many) schema mistakes here: <strong>pay close attention to your code<\/strong>.&nbsp;<\/p>\n\n\n\n<p>The code on your page and the code in your script need to be the same. If they are different (even by one little misplaced comma), then your markup won\u2019t&nbsp;work.<\/p>\n\n\n\n<p>To check your FAQ schema, simply copy and paste the code and run it through Google\u2019s <a href=\"https:\/\/search.google.com\/test\/rich-results\">Rich Results Testing Tool<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.7a944z54o2z3\">Step 3. Implement and validate (again)<\/h3>\n\n\n\n<p>Now you need to implement your markup onto your page. You\u2019ve got a few options here:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Manually add the script into the &lt;head&gt; section of the&nbsp;page<\/li>\n<li>Add via a WordPress plugin (like <a href=\"https:\/\/wordpress.org\/plugins\/insert-headers-and-footers\/\">Insert Headers and Footers<\/a>&nbsp;or <a href=\"https:\/\/rankmath.com\/blog\/schema-markup\/\">RankMath<\/a>)<\/li>\n<li>Add via Google Tag Manager<\/li>\n<li>Add into your WordPress theme\u2019s function.php file<\/li>\n<\/ol>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> If you don\u2019t know what you are doing here, save yourself some potential headaches and go for option #1 or #2.<\/div>\n\n\n\n<p>The final step\u2014once your FAQ schema has been added\u2014is to test if it is working. Copy and paste the URL of your page and run it through Google\u2019s <a href=\"https:\/\/search.google.com\/test\/rich-results\">Rich Results Testing Tool<\/a>. Also, check your page in GSC to verify any errors\/warnings.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">PRO TIP<\/div><div class=\"recommendation-content\">\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.gc7dchoxyro\">Two&nbsp;actionable FAQ schema tips<\/h3>\n\n\n\n<p>Firstly, a big thank you to <a href=\"https:\/\/daveojeda.com\/\">Dave Ojeda<\/a>&nbsp;for reviewing the above schema process and checking for errors.<\/p>\n\n\n\n<p>And if that wasn\u2019t already enough, Dave \u201cSchema Wizard\u201d Ojeda also gave me not one but two actionable FAQ schema tips:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>FAQ answers accept HTML<\/strong>&nbsp;\u2013 This means you can add internal links to your answers and send people to conversion-focused pages or key content pages.<\/li>\n<li><strong>UTM tracking<\/strong>&nbsp;\u2013 When you hyperlink an answer with HTML, you can also add <a href=\"https:\/\/ahrefs.com\/blog\/google-analytics-tracking-mistakes\/#sloppy-utm-parameters\">UTM tracking<\/a>&nbsp;to see who clicks from the&nbsp;SERPs.<\/li>\n<\/ol>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Common questions about FAQs\" data-section=\"6-common-questions-about-faqs\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.sffqpyzb7niu\">Common questions about&nbsp;FAQs<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Now it\u2019s time to get meta. Here are some frequently asked questions about&nbsp;FAQs:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.yy9e1ijvn6ud\">How many questions should an FAQ section have?<\/h3>\n\n\n\n<p>Enough to be useful.<\/p>\n\n\n\n<p>Personally, I believe that your FAQs should try to answer every relevant question.<\/p>\n\n\n\n<p>This is going to depend on a lot of factors, such as the niche you are in. But however many useful questions there are, you should aim to answer them all in your FAQ section.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.2i7wad5cw0tc\">What should be included on an FAQ&nbsp;page?<\/h3>\n\n\n\n<p>Questions\u2014that&nbsp;are asked frequently\u2026 and then answered.<\/p>\n\n\n\n<p>The definition (from the start of this article) is:<\/p>\n\n\n\n<blockquote>An FAQ (frequently asked questions) page is a place on a website where common questions related to your niche can be answered.<\/blockquote>\n\n<p>So that\u2019s what you should include on an FAQ&nbsp;page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.t7ynq8obudo\">What are the benefits of FAQ&nbsp;pages?<\/h3>\n\n\n\n<p>Still not convinced? Here are some more benefits. An FAQ&nbsp;page:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Provides quick and concise answers (for users and Google).<\/li>\n<li>May help push potential customers toward purchasing\/converting.<\/li>\n<li>Helps to build&nbsp;trust.<\/li>\n<li>Decreases the load on customer support (hopefully).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.szboxqejjwm0\">What is the difference between an FAQ and knowledge base?<\/h3>\n\n\n\n<p>FAQ pages generally cover the common questions, whereas a knowledge base covers <strong>everything<\/strong>&nbsp;you need to&nbsp;know.<\/p>\n\n\n\n<p>A knowledge base or <a href=\"https:\/\/help.ahrefs.com\/en\/\">help center<\/a>&nbsp;provides resources for every possible question about your product, service, or website. Examples include billing, troubleshooting, walkthroughs, etc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.tnsflhsvnnml\">Final thoughts<\/h2>\n\n\n\n<p>When you take the time to research questions people are <em>actually<\/em>&nbsp;asking, map them to relevant keywords, and display them on a UX-focused FAQ page, you\u2019ve got a recipe for SEO success.<\/p>\n\n\n\n<p>That may sound like a lot, but it can be neatly summed up like&nbsp;this:<\/p>\n\n\n\n<p>To create a useful FAQ page, answer relevant questions that humans and search engines can understand.<\/p>\n\n\n\n<p>Got a question about building FAQ pages for SEO? <a href=\"https:\/\/twitter.com\/jsvxc\">Tweet me<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>However, when rushed, FAQs can easily become lazy data dumps of loosely linked questions and half-baked answers. Don\u2019t be the latter. Instead, create useful FAQ pages for humans and search engines. In this guide, you will learn the following: What<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":140,"featured_media":142911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[413],"tags":[],"coauthors":[391],"class_list":["post-142890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-page-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FAQ Pages for SEO (+ Examples &amp; Best Practices)<\/title>\n<meta name=\"description\" content=\"FAQ pages (when done well) can be a double win: They provide valuable content that users want to see and Google wants to rank.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/faq-pages-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FAQ Pages for SEO (+ Examples &amp; Best Practices)\" \/>\n<meta property=\"og:description\" content=\"Everything to know about FAQ pages.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/faq-pages-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-08T08:15:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-07T13:14:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/06\/fb_faq_page_templates.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jake Sheridan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Everything to know about FAQ pages.\" \/>\n<meta name=\"twitter:creator\" content=\"@jsvxc\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/faq-pages-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/faq-pages-seo\\\/\"},\"author\":{\"name\":\"Jake Sheridan\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/58ac7a2896c09cb634e24a9ff42ac272\"},\"headline\":\"FAQ Pages for SEO (+ Examples &amp; 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