{"id":142581,"date":"2022-05-30T02:11:24","date_gmt":"2022-05-30T07:11:24","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=142581"},"modified":"2023-02-10T11:08:42","modified_gmt":"2023-02-10T16:08:42","slug":"wirecutter-seo-case-study","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/wirecutter-seo-case-study\/","title":{"rendered":"Wirecutter SEO Case Study: 5 Ways to Win at Affiliate Marketing"},"content":{"rendered":"\n
Wirecutter has to be on every short list of websites that affiliate marketers<\/a> look up to and try to draw inspiration from. Its impact on product choices from its in-depth reviews is so high that there\u2019s even a term called \u201cWirecutter effect<\/a>,\u201d describing recommended products selling out quickly once the review goes live.<\/div>\n\n\n\n

As of May 2022, the website drives almost 12 million organic search clicks in a month (spread across roughly 3,000 pages):<\/p>\n\n\n\n

\"Site

Screenshot from Overview<\/strong> report in Ahrefs\u2019 Site Explorer<\/a>.<\/p><\/div>\n\n\n\n

The website is now part of The New York Times, which acquired Wirecutter in 2016 for about $30 million. The investment most likely paid for itself within three years, as the Times made more than $20 million from Wirecutter<\/a> in 2018 alone.<\/p>\n\n\n\n

Wirecutter is simply a huge affiliate marketing success story that we can all learn from. We\u2019ll go through the following five tips based on Wirecutter\u2019s SEO efforts that you can apply regardless of your affiliate website\u2019s size:<\/p>\n\n\n\n

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  1. Send great E-A-T signals throughout website<\/a><\/li>\n
  2. Provide great user experience<\/a><\/li>\n
  3. Leverage your category pages<\/a><\/li>\n
  4. Keep your content up to date<\/a><\/li>\n
  5. Have a solid content distribution plan<\/a><\/li>\n<\/ol>\n\n\n\n

    Let\u2019s dive in.<\/p>\n

    Looking for more case studies?<\/div>
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    Head over to our list of SEO case studies<\/a>.<\/p>\n

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