{"id":14254,"date":"2017-02-06T23:27:54","date_gmt":"2017-02-07T07:27:54","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=14254"},"modified":"2021-10-19T02:48:12","modified_gmt":"2021-10-19T07:48:12","slug":"how-long-does-it-take-to-rank","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/how-long-does-it-take-to-rank\/","title":{"rendered":"How long does it take to rank in Google? (A study by Ahrefs)"},"content":{"rendered":"<div class=\"intro-txt\"> If you\u2019re doing client SEO, I guess every new client, without any exceptions, will ask you this question:&nbsp;<\/div>\n<blockquote><p>\u201cHow long till my website (page) ranks <a href=\"https:\/\/ahrefs.com\/blog\/how-to-get-on-top-of-google-search\/\">on top of Google<\/a>?\u201d<\/p><\/blockquote>\n<p>The common response to this question is obviously, \u201cIt depends,\u201d because there are just too many variables to consider: website strength, competition, budget, skills, etc.<\/p>\n<p>But here at Ahrefs, we decided to sift through the petabytes of historical ranking data that we have and give you a slightly more quantifiable answer, something more concrete than simply, \u201cIt depends.\u201d<\/p>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-o75u6p2td9e\" style=\"max-width:900px;\" class=\"arve\">\n<div class=\"arve-inner\">\n<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n<p>\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-o75u6p2td9e\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/O75u6p2tD9E?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/O75u6p2tD9E?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe><\/p><\/div>\n<\/div>\n<\/div>\n<h2>How old are the top-ranking pages?<\/h2>\n<p>For starters, we identified how old the current top-ranking pages&nbsp;are.<\/p>\n<p>We took 2 million random keywords and pulled data on the Top10 ranking pages for each of them. Which resulted in this beautiful graph:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14272\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/02\/01-age-of-page-days-copy.png\" alt width=\"900\" height=\"603\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/02\/01-age-of-page-days-copy.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/02\/01-age-of-page-days-copy-768x515.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/02\/01-age-of-page-days-copy-634x425.png 634w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> The \u201cage\u201d is calculated from the date when Ahrefs crawlers first saw the page. But since we crawl the web at a pretty <a href=\"\/blog\/ahrefs-seo-metrics\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-metrics\/\">staggering speed<\/a>, the actual age of the page should be very close, if not identical, to our records.&nbsp;<\/div>\n<p>As you can tell from this graph, the average Top10 ranking page is 2+ years old. And those that rank at position #1 are almost 3 years old (on average).<\/p>\n<p>In fact, only 22% of pages that currently rank in the Top10 were created within 1&nbsp;year:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14273\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/02\/02-age-buckets-2.png\" alt width=\"900\" height=\"558\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/02\/02-age-buckets-2.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/02\/02-age-buckets-2-768x476.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/02\/02-age-buckets-2-680x422.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>So the next thing we wanted to know is what percentage of pages at each ranking position were less than 1 year&nbsp;old:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14274\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/02\/03-percentage-of-young-pages-2.png\" alt width=\"900\" height=\"603\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/02\/03-percentage-of-young-pages-2.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/02\/03-percentage-of-young-pages-2-768x515.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/02\/03-percentage-of-young-pages-2-634x425.png 634w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>This doesn\u2019t look too promising, right? The <a href=\"https:\/\/ahrefs.com\/blog\/serps\/\">SERP<\/a> is clearly dominated by \u201cold\u201d&nbsp;pages.<\/p>\n<h2>How long does it take for a page to rank in Google?<\/h2>\n<p>To answer this question, we randomly selected 2 million pages that were first seen by Ahrefs crawler a year&nbsp;ago.<\/p>\n<p>We then tracked the position history of each page for any keyword it\u2019s ranked for.<\/p>\n<p>Which resulted in this&nbsp;graph:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14275\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/02\/04-ranking-performance-by-DR-2.png\" alt width=\"900\" height=\"660\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/02\/04-ranking-performance-by-DR-2.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/02\/04-ranking-performance-by-DR-2-768x563.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/02\/04-ranking-performance-by-DR-2-580x425.png 580w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Only 5.7% of all studied pages ranked in the Top10 search results within 1 year for at least 1 keyword.<\/p>\n<p>Pages from websites with a high Domain Rating (DR) performed way better than those with a low DR. Which shouldn\u2019t come as a surprise, because <a href=\"\/blog\/ahrefs-seo-metrics\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-metrics\/\">Ahrefs\u2019 Domain Rating metric<\/a> (shows the strength of a website\u2019s backlink profile) <a href=\"https:\/\/ahrefs.com\/seo\/on-page-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/on-page-seo\/\">correlates well with Google rankings<\/a>.<\/p>\n<p>We then zoomed into these 5.7% of \u201clucky\u201d pages to see how quickly they got from nowhere to the&nbsp;Top10.<\/p>\n<p>The majority of them managed to achieve that in approximately 61-182 days.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14276\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/02\/05-lucky-pages-by-DR-2.png\" alt width=\"900\" height=\"615\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/02\/05-lucky-pages-by-DR-2.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/02\/05-lucky-pages-by-DR-2-768x525.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/02\/05-lucky-pages-by-DR-2-622x425.png 622w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>By looking at this graph, you might think that, on average, it takes a page anywhere from 2-6 months to rank in Google\u2019s Top10.<\/p>\n<p>But that conclusion isn\u2019t valid here, because this data only represents the 5.7% of pages that were lucky enough to rank in the Top10 within a year \u2014 while almost 95% of all the pages we studied didn\u2019t make it to the Top10 within that timeframe.<\/p>\n<p>We also re-calculated the numbers based on monthly search volume of the keywords:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14277\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/02\/06-ranking-performance-by-Volume-2.png\" alt width=\"900\" height=\"711\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/02\/06-ranking-performance-by-Volume-2.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/02\/06-ranking-performance-by-Volume-2-768x607.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/02\/06-ranking-performance-by-Volume-2-538x425.png 538w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Only 0.3% of pages ranked in the Top10 for a high-volume keyword in less than a&nbsp;year.<\/p>\n<p>And here are the dynamics of these 5.7% \u201clucky\u201d pages, broken down by search volume of the keyword that they ranked for:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14278\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/02\/07-lucky-pages-by-Volume-1.png\" alt width=\"900\" height=\"615\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/02\/07-lucky-pages-by-Volume-1.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/02\/07-lucky-pages-by-Volume-1-768x525.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/02\/07-lucky-pages-by-Volume-1-622x425.png 622w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Clearly, you can rank for <a href=\"https:\/\/ahrefs.com\/blog\/long-tail-keywords\/\">low-volume keywords<\/a> in a very short time, while the high-volume ones take almost a year to get into the&nbsp;Top10.<\/p>\n<p>But again, don\u2019t forget that this data only applies to 5.7% of \u201clucky\u201d pages that ranked in the Top10 within a year. The vast majority of pages don\u2019t perform that&nbsp;well.<\/p>\n<h2>What does this all&nbsp;mean?<\/h2>\n<p>Did our study give a definite answer to \u201chow long does it take to rank\u201d question?<\/p>\n<p>No.<\/p>\n<p>But at least we\u2019ve shown that almost 95% of newly published pages don\u2019t get to the Top10 within a&nbsp;year.<\/p>\n<p>And most of the \u201clucky\u201d ones, which do manage to get there, do it in about 2-6 months.<\/p>\n<p>Actually, I shouldn\u2019t be framing these pages as \u201clucky,\u201d because the reason they got to the Top10 in less than a year is most likely hard work and great knowledge of <a href=\"https:\/\/ahrefs.com\/blog\/what-is-seo\/\">SEO<\/a>, not&nbsp;luck.<\/p>\n<p>Check out <a href=\"https:\/\/www.youtube.com\/watch?v=mz0NGqjkx7Y\" target=\"_blank\" rel=\"noopener noreferrer\">these tips<\/a> from Sam Oh if you want to rank #1 in Google quicker:<\/p>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-mz0ngqjkx7y\" style=\"max-width:900px;\" class=\"arve\">\n<div class=\"arve-inner\">\n<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n<p>\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-mz0ngqjkx7y\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/mz0NGqjkx7Y?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/mz0NGqjkx7Y?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe><\/p><\/div>\n<\/div>\n<\/div>\n<p>Here\u2019s to hard work and dedication!<\/p>\n<p><em>PS: let me know what you think about our findings and what else would you like us to&nbsp;study.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cHow long till my website (page) ranks on top of Google?\u201d The common response to this question is obviously, \u201cIt depends,\u201d because there are just too many variables to consider: website strength, competition, budget, skills, etc. But here at Ahrefs,<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":81,"featured_media":15654,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[414],"tags":[],"coauthors":[338],"class_list":["post-14254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-studies","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How long does it take to rank in Google? (A study by Ahrefs)<\/title>\n<meta name=\"description\" content=\"Our research will answer the most popular question in SEO world: &quot;How long does it take to rank in Google?&quot; Another number-driven study from Ahrefs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/how-long-does-it-take-to-rank\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How long does it take to rank in Google? (A study by Ahrefs)\" \/>\n<meta property=\"og:description\" content=\"Our research will answer the most popular question in SEO world: &quot;How long does it take to rank in Google?&quot; Another number-driven study from Ahrefs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/how-long-does-it-take-to-rank\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:author\" content=\"timsoulo\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-07T07:27:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-19T07:48:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/02\/00-FB-how-long-to-rank-in-Google.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"952\" \/>\n\t<meta property=\"og:image:height\" content=\"498\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tim Soulo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@timsoulo\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/how-long-does-it-take-to-rank\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/how-long-does-it-take-to-rank\\\/\"},\"author\":{\"name\":\"Tim Soulo\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/c0bf22f67b0ff8f8221976119abac64e\"},\"headline\":\"How long does it take to rank in Google? 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