{"id":142527,"date":"2022-05-27T03:27:26","date_gmt":"2022-05-27T08:27:26","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=142527"},"modified":"2025-07-21T11:10:47","modified_gmt":"2025-07-21T16:10:47","slug":"small-business-marketing-tools","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/small-business-marketing-tools\/","title":{"rendered":"20 Marketing Tools for a Small Business &amp; Their Best Feature"},"content":{"rendered":"\n<div class=\"intro-txt\">There&nbsp;are thousands of marketing tools, but only a few fit the bill for small businesses. Some you may already know; others you should consider using.<\/div>\n\n\n\n<p>We\u2019ll outline how to use the best feature of each tool so that you can get started on delivering some real marketing success today.<\/p>\n\n\n\n<p>Sounds good? Let\u2019s get into&nbsp;it.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.bdiy5hhe90ty\">1. View monthly comparison reports with Google Analytics on your&nbsp;phone<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/#\/provision\">Google Analytics<\/a>&nbsp;is a free tool that provides a 360-degree view of the performance of your website.<\/p>\n\n\n\n<p>It is suitable for tracking sales, conversions, the best source of visitor traffic, how people interact with your website, and insights into your audience.<\/p>\n\n\n\n<p>The mobile app provides these reports instantly in the palm of your&nbsp;hand.<\/p>\n\n\n\n<p>With Google sunsetting the old version of Google Analytics, here\u2019s a <a href=\"https:\/\/ahrefs.com\/blog\/how-to-use-google-analytics\/\">beginner\u2019s guide to setting up GA4<\/a>.<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p><div class=\"recommendation\"><div class=\"recommendation-title\">Out now: Ahrefs Web Analytics<\/div><div class=\"recommendation-content\">\n<p><span style=\"font-weight: 400;\">Ahrefs<\/span><a href=\"https:\/\/ahrefs.com\/web-analytics\"> <span style=\"font-weight: 400;\">Web Analytics<\/span><\/a><span style=\"font-weight: 400;\"> is a simple Google Analytics alternative. Fast, privacy-friendly, and free for up to 1 million events per month per&nbsp;site.<\/span><\/p>\n<p><a href=\"https:\/\/ahrefs.com\/web-analytics\"><span style=\"font-weight: 400;\">Learn more<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.d4lq6ihm0hpp\">Pricing<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Price: $0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.9x3cl6z55ki\">How to view monthly comparison reports with Google Analytics<\/h3>\n\n\n\n<p>Follow these&nbsp;steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Download the app on App Store or Google Play<\/li>\n<li>Log in and select your property<\/li>\n<li>Select the date range in the upper&nbsp;left<\/li>\n<li>Select month &gt; Last 30 days &gt; Compare &gt; Preceding period &gt;&nbsp;Save<\/li>\n<\/ol>\n\n\n\n<p>This view ensures you compare all metrics with the previous time period.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-142518\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/1-ga-monthly-comparison-reports.jpg\" alt=\"Google Analytics monthly comparison reports\" width=\"450\" height=\"800\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/1-ga-monthly-comparison-reports.jpg 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/1-ga-monthly-comparison-reports-239x425.jpg 239w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/1-ga-monthly-comparison-reports-768x1365.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/1-ga-monthly-comparison-reports-864x1536.jpg 864w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\"><\/p>\n\n\n\n\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.iwlwrt8gufl5\">2. Use Intercom\u2019s convert feature to grow your sales funnel<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/www.intercom.com\/customer-acquisition\">Intercom<\/a>&nbsp;is an all-in-one marketing platform that helps businesses build, automate, and scale customer relationships. It includes email marketing, chatbots, social media management, and CRM features.<\/p>\n\n\n\n<p>Intercom is suitable if you\u2019re looking to answer visitors\u2019 questions via live chat, keep them interested in your products or services, and turn them into customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.ufm0vpxc1e71\">Pricing<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Price range: from $74 per&nbsp;month<\/li>\n<li>Free tier:&nbsp;yes<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.20rl7vx803n3\">How to use&nbsp;it<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Select Operator<\/li>\n<li>Select Qualification<\/li>\n<li>Choose data fields<\/li>\n<li>Add response rules<\/li>\n<\/ol>\n\n\n\n<p>\n<\/p><div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-a3x3uehdgbe\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-a3x3uehdgbe\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/a3x3uEHdGbE?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/a3x3uEHdGbE?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.i5dx4lz581ah\">3. Add visitor segmentation and CTA using ConvertFlow<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/www.convertflow.com\/\">ConvertFlow<\/a> is an online marketing platform that helps you convert website visitors using CTAs, landing pages, forms, quizzes, surveys, and personalization.<\/p>\n\n\n\n<p>It is suitable for most websites, including e-commerce, service, and software businesses.<\/p>\n\n\n\n<p>According to<a href=\"https:\/\/www.statista.com\/statistics\/1106713\/global-conversion-rate-by-industry-and-device\/\">&nbsp;Statista<\/a>, e-commerce conversion rates vary between 0.6% and 5.5%\u2014or expressed differently, around 94% of website visitors leave without taking any action.<\/p>\n\n\n\n<p>You can use visitor segmentation to help you identify who visits your site, ask them one or two questions to determine what they\u2019re interested in, and provide them with a CTA to encourage them to enter your sales funnel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.vr5qte5jbnye\">Pricing<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Price range: $0\u2013$300 per&nbsp;month<\/li>\n<li>Free tier:&nbsp;yes<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.n48kipto3uqe\">How to use visitor segmentation and a&nbsp;CTA<\/h3>\n\n\n\n<p>Before getting started, ensure the ConvertFlow script is added to your website\u2019s &lt;head&gt; section.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Add your website<\/li>\n<li>Go to Dashboard<\/li>\n<li>Create a&nbsp;CTA<\/li>\n<li>Choose a template, e.g., visitor segmentation, sticky bar, pop-up<\/li>\n<li>Preview and use template<\/li>\n<li>Name it and create CTA<\/li>\n<li>Customize<\/li>\n<li>Add a form to step #2<\/li>\n<li>Connect step #1 to step #2 using confirmation actions<\/li>\n<li>Save, publish, and preview<\/li>\n<li>Launch<\/li>\n<\/ol>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/2-convertflow-visitor-segmentation-and-cta.png\" alt=\"ConvertFlow workspace and sidebar on right\"><\/figure>\n<\/div>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.hlxgq5mkjld\">4. Build an email prospect list with ConvertKit\u2019s landing page builder<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/convertkit.com\/\">ConvertKit<\/a>&nbsp;is an easy-to-use online marketing platform that helps small businesses and individuals grow their audiences using email marketing, forms, and landing pages.<\/p>\n\n\n\n<p>Its landing page feature works well for small creative businesses, such as those run by marketers, coaches, writers, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.6mrhyivfrdnb\">Pricing<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Price range: $15\u2013$2,599 per month, depending on the number of subscribers<\/li>\n<li>Free tier:&nbsp;yes<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.6cmmx9novi6z\">How to use&nbsp;it<\/h3>\n\n\n\n<p>To use the landing page feature, follow these&nbsp;steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Grow &gt; Landing Pages &gt; Create New<\/li>\n<li>Landing Page<\/li>\n<li>Filter by Profile<\/li>\n<li>Choose any profile template<\/li>\n<li>Click each component and customize<\/li>\n<li>Click Publish and add to your social media profile or embed the page in your WordPress site<\/li>\n<\/ol>\n\n\n\n<p>\n<\/p><div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-g6fy9ixldas\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-g6fy9ixldas\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/g6fy9ixlDAs?start=88&amp;feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/g6fy9ixlDAs?start=88&amp;feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.nlj9kw1h1szs\">5. Use Calendly<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/calendly.com\/\">Calendly<\/a>&nbsp;is an online scheduling tool that allows business owners to create appointments, meetings, and events, send invitations, and manage bookings.<\/p>\n\n\n\n<p>Calendly is ideal for those who provide professional, IT, recruitment, beauty, and marketing services.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.tqtk2a4fr9k\">Pricing<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Price range: $0\u2013$20 per user, per&nbsp;month<\/li>\n<li>Free tier:&nbsp;yes<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.3m2hjb6n6umj\">How to use&nbsp;it<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Log in<\/li>\n<li>Create &gt; Event&nbsp;Type<\/li>\n<li>Create a one-on-one or group&nbsp;event<\/li>\n<li>Provide event name, location, and instructions<\/li>\n<li>Set the event date, time, and schedule<\/li>\n<li>Set additional options such as invitee questions, workflows, notifications, and confirmation page<\/li>\n<li>Turn the event&nbsp;on<\/li>\n<li>Select Account &gt; Share your links &gt; Choose the option to email or embed on your website<\/li>\n<\/ol>\n\n\n\n<p>https:\/\/www.youtube.com\/watch?v=Sd8qzy0UUXc<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.f62t4h1hec4b\">6. Grow an email prospect list on Twitter with&nbsp;Revue<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/www.getrevue.co\/\">Revue<\/a>&nbsp;is an editorial newsletter service owned by Twitter itself.<\/p>\n\n\n\n<p>Connecting Twitter with Revue is suitable for any business that wants to encourage users or followers to subscribe to its additional content by clicking its profile and the \u201csubscribe\u201d button.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.6xw1rxgoyq9\">Pricing<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Price: $0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.bik6giquoc45\">How to use&nbsp;it<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Sign in to Revue with your Twitter login<\/li>\n<li>Select Account Settings &gt; Integrations &gt; Connect Now (under the Twitter logo)<\/li>\n<li>Click Create and write out a subject line for your first newsletter<\/li>\n<li>Copy\/paste or write the body copy of your email newsletter<\/li>\n<li>Preview it<\/li>\n<li>Schedule it<\/li>\n<li>Share it<\/li>\n<li>Repeat steps #4 to #8<\/li>\n<\/ol>\n\n\n\n<p>https:\/\/twitter.com\/revue\/status\/1451564116007657472?lang=en-GB<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.qkxrp8w1a4ur\">7. Use TryInteract\u2019s quizzes to grow your email list and prospects<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/www.tryinteract.com\/\">TryInteract<\/a>&nbsp;is an interactive marketing tool that helps you create online quizzes that generate new subscribers and leads, segment your audience, and drive website traffic.<\/p>\n\n\n\n<p>TryInteract is best suited for those building brand awareness or have pages with less commercial inten\u00adt that don\u2019t get any conversions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.lp17g1dzna9n\">Pricing<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Price range: $29\u2013$209 per&nbsp;month<\/li>\n<li>Free tier:&nbsp;no<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.lg4ye4etkxvj\">How to use&nbsp;it<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Create New&nbsp;Quiz<\/li>\n<li>Select a category from the filter<\/li>\n<li>Hover over template &gt; Preview &gt; Use Template<\/li>\n<li>Customize the quiz&nbsp;color<\/li>\n<li>Change the quiz questions and answers<\/li>\n<li>Click the Lead Generation option to connect quiz respondents and answers with your CRM or marketing platform<\/li>\n<li>Choose Publish<\/li>\n<li>You can share the quiz link in an email campaign, in a social post, or as a website post or announcement bar<\/li>\n<\/ol>\n\n\n\n<p>\n<\/p><div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-5d_qyhlowlg\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-5d_qyhlowlg\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/5d_QYhloWLg?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/5d_QYhloWLg?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.eevolkye5uyc\">8. Use Ahrefs\u2019 Keywords Explorer to find easy-to-rank keyword opportunities<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> identifies millions of keywords and topics, their ranking difficulty, and their traffic potential.<\/p>\n\n\n\n<p>It is suitable for small businesses that wish to find and target low-competition and easy-to-rank opportunities that drive more organic search traffic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.phshbav5zqwa\">Pricing<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Price range: $99\u2013$999 per&nbsp;month<\/li>\n<li>Free tier:&nbsp;no<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.8mc2goitc15j\">How to use&nbsp;it<\/h3>\n\n\n\n<p>This involves quite a few steps and requires an understanding of some concepts and metrics. Your best bet is to follow this step-by-step video tutorial:<\/p>\n\n\n\n<p>\n<\/p><div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-s7hr-i6go4c\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-s7hr-i6go4c\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/s7hR-i6Go4c?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/s7hR-i6Go4c?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.h541vhcq83j7\">9. Build a calculator to collect leads with Calculoid<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/www.calculoid.com\/\">Calculoid<\/a>&nbsp;lets you build and add calculators to your website with little technical know-how.<\/p>\n\n\n\n<p>Its calculator templates suit businesses that require custom quote&nbsp;forms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.3hyzs0vd2tip\">Pricing<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Price range: $0\u2013$99 per&nbsp;month<\/li>\n<li>Free tier:&nbsp;yes<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.xm18mvlwnnm0\">How to use&nbsp;it<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ol>\n<li>Open <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n<li>Search for \u201ccalculator\u201d<\/li>\n<li>Go to the <strong>Matching terms<\/strong>&nbsp;report and apply filters (words related to your business, KD,&nbsp;etc)<\/li>\n\n\n<div class=\"wp-block-image\"><\/div><\/ol>\n<\/li>\n<\/ol>\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/3-matching-terms-report.png\" alt=\"Matching terms report results for &quot;calculator&quot; \"><\/figure>\n<ol>\n<li>Get relevant ideas for calculators<\/li>\n<li>Sign in to Calculoid<\/li>\n<li>Create a new calculator<\/li>\n<li>Choose a relevant template<\/li>\n<li>Customize the fields and calculations<\/li>\n<li>Add submission form (if you wish to capture leads)<\/li>\n<li>Publish to your webpage using the embed code or WordPress plugin<\/li>\n<\/ol>\n\n\n\n<p>\n<\/p><div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-c3_iyuuh5hm\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-c3_iyuuh5hm\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/C3_iYuUh5HM?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/C3_iYuUh5HM?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.qm6f4k2vavid\">10. Use Ahrefs\u2019 Content Explorer to earn links naturally<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a>&nbsp;is a search engine containing billions of pages, all with SEO and social metrics.<\/p>\n\n\n\n<p>The Content Explorer feature is suitable for small businesses that wish to earn backlinks without investing in email outreach campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.nc4k7k80amyv\">Pricing<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Price range: $99\u2013$999 per&nbsp;month<\/li>\n<li>Free tier:&nbsp;no<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.3ttg1xq274ux\">How to use&nbsp;it<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/app.ahrefs.com\/content-explorer\/results\/en\/refdomains_desc?field=title&amp;topic=seo%20AND%20(%22statistics%22%20OR%20%22checklist%22)&amp;one-article-per-domain=1&amp;exclude-homepages=1&amp;filter-broken-pages=all&amp;publish_type=all&amp;published=all&amp;first_seen=123&amp;filter-refdomains=10-&amp;filter-domain_rating=-70&amp;chart-range=last_6_months&amp;page=1&amp;results-per-page=50&amp;report-languages=1%2CtotalTraffic%2Cdesc&amp;report-websites=1%2CtotalTraffic%2Cdesc&amp;report-authors=1%2CtotalTraffic%2Cdesc&amp;safe-search=1\">Use this report link<\/a>&nbsp;or go to <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a>, enter <code>keyword AND (\u201cstatistics\u201d OR \u201cchecklist\u201d)<\/code>, and select \u201cIn title\u201d; remember to replace \u201ckeyword\u201d with a seed keyword<\/li>\n<li>Sort by Referring Domains<\/li>\n<li>Select Exclude Homepages<\/li>\n<li>Use any other filters, e.g., I filtered by DR 20\u201330 and found 111 referring domains to an \u201cSEO checklist for lawyers\u201d<\/li>\n<li>Identify a common theme among&nbsp;pages<\/li>\n<li>Create page content containing the most frequent statistics or checklist items (refer to Canva checklist instructions below)<\/li>\n<\/ol>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/4-content-explorer-results.png\" alt=\"Content Explorer search results \"><\/figure>\n<\/div>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.4cy1grmf6jsk\">11. Use Trello to manage marketing campaigns<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/trello.com\/home\">Trello<\/a>&nbsp;is a project management platform similar to Basecamp or Asana. It lets you create boards with lists, add cards to those lists, assign tasks to other users, track progress, and collaborate with others.<\/p>\n\n\n\n<p>It is suitable for anyone who manages or is involved in digital marketing or SEO campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.d74w2jypn6ma\">Pricing<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Price range: $0\u2013$17.50 per user, per&nbsp;month<\/li>\n<li>Free tier:&nbsp;yes<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.e3ubqqwyp9go\">How to use&nbsp;it<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Register or log&nbsp;in<\/li>\n<li>Create a new&nbsp;board<\/li>\n<li>Customize the&nbsp;board<\/li>\n<li>Add colleagues or clients<\/li>\n<li>Build a workflow<\/li>\n<li>Add tasks and to-do&nbsp;items<\/li>\n<li>Set deadlines<\/li>\n<li>Repeat for the next project<\/li>\n<\/ol>\n\n\n\n<p>\n<\/p><div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-l3f3l3psqxy\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-l3f3l3psqxy\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/l3F3l3psqXY?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/l3F3l3psqXY?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.vuhueu4j80ip\">12. Schedule social media posts with Canva Calendar<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Canva is an online tool where you can create images without being a graphic designer.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.canva.com\/planner\">Content Planner tool from Canva<\/a>&nbsp;allows you to create and schedule posts ahead of time for your social channels from within its design platform.<\/p>\n\n\n\n<p>This is ideal for companies that want to <a href=\"https:\/\/ahrefs.com\/blog\/repurposing-content\/\">repur\u00adpose their website content<\/a>&nbsp;or simply grow their social media presence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.uacd25xcbbdi\">Pricing<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Price range: $0\u2013$12.99 per&nbsp;month<\/li>\n<li>Free tier:&nbsp;yes<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.gioaips4bj3q\">How to use&nbsp;it<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Canva Content Planner<\/li>\n<li>Press \u201c+\u201d next to a&nbsp;date<\/li>\n<li>Select a graphic you have already created or create a design<\/li>\n<li>Choose a destination, e.g., Twitter, LinkedIn, Facebook, etc<\/li>\n<li>Write a caption<\/li>\n<li>Schedule post<\/li>\n<li>Repeat<\/li>\n<\/ol>\n\n\n\n<p>\n<\/p><div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-ebqqpnmezwk\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-ebqqpnmezwk\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/ebqqPnMEZwk?start=328&amp;feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/ebqqPnMEZwk?start=328&amp;feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.swzq61f7aii8\">13. Use Microsoft Clarity&nbsp;heatmaps for improved website and user experience<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/clarity.microsoft.com\/\">Microsoft Clarity<\/a>, similar to Crazy Egg and Hotjar, is a free online tool that helps you analyze, understand, and improve your site performance and user experience using heatmaps and user recordings.<\/p>\n\n\n\n<p>It helps website owners understand how users found their websites, what they did, what they did next, and why they left the website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.1jkcrexdiggg\">Pricing<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Price: $0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.xq1m9bao5gyr\">How to use&nbsp;it<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Sign up or log&nbsp;in<\/li>\n<li>Go to settings, copy the code, and add it to your website\u2019s &lt;head&gt; section<\/li>\n<li>Leave for a few days until data has been collected and return to Clarity<\/li>\n<li>Look at the heatmaps of top pages and see how far users scroll down the page or compare different page versions and see how users scroll and&nbsp;click<\/li>\n<li>Share with your web team or developers and ask them to implement solutions to any identified problems<\/li>\n<\/ol>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/5-microsoft-clarity.jpg\" alt=\"Example of heatmap on Clarity\"><\/figure>\n<\/div>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.kk56nxufgjw3\">14. Use Grammarly to improve your existing content<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/www.grammarly.com\/\">Grammarly<\/a>&nbsp;is an online grammar checker, spell checker, and plagiarism detector; it can also help with your writing style, sentence structure, and word choice.<\/p>\n\n\n\n<p>Grammarly is useful for people who want their website copy to be clear and well written.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.h2p1go7k6jb0\">Pricing<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Price range: $0\u2013$12.50 per user, per&nbsp;month<\/li>\n<li>Free tier:&nbsp;yes<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.uhxc8dh2lfdr\">How to use&nbsp;it<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Create a Grammarly account or log&nbsp;in<\/li>\n<li>Select Apps<\/li>\n<li>Click the <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/grammarly-grammar-checker\/kbfnbcaeplbcioakkpcpgfkobkghlhen?hl=en\">Chrome Store link<\/a>&nbsp;and install the extension<\/li>\n<li>Click the icon in your browser and change the settings to&nbsp;suit<\/li>\n<li>Go to the program where you have written your content<\/li>\n<li>Click the icon and action the suggestions<\/li>\n<\/ol>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/6-grammarly-extension.jpg\" alt=\"Grammarly extension in a Google Doc\"><\/figure>\n<\/div>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.rfutl8u1urno\">15. Use Wordable for WordPress to publish content faster<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/wordable.io\/\">Wordable<\/a>&nbsp;is a tool that allows you to export your content created in Google Docs to your WordPress or HubSpot website, which has saved Ahrefs a ton of&nbsp;time.<\/p>\n\n\n\n<p>https:\/\/twitter.com\/timsoulo\/status\/1481635394965975043<\/p>\n\n\n\n<p>It is suitable for anyone who regularly produces and publishes blog posts and articles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.faiqufqgvt9b\">Pricing<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Price range: $49\u2013$999 per&nbsp;month<\/li>\n<li>Free tier:&nbsp;no<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.galdpsixzkf7\">How to use&nbsp;it<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Log in and connect to Google Docs<\/li>\n<li>Connect your website<\/li>\n<li>Import and export your documents<\/li>\n<\/ol>\n\n\n\n<p><\/p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">\u2705 Clean HTML, remove &lt;span&gt; &amp; &lt;font&gt; tags<br>\u2705 Auto Table of Contents anchor ID links<br>\u2705 Resize, compress, and upload images<br>\u2705 Optimize image file names &amp; alt text attributes <br>\u2705 Nofollow and\/or open links in a new tab <br>\u2705 Bulk exports in 1-click<br>\u2705 <a href=\"https:\/\/t.co\/rz0qsumZ4t\">https:\/\/t.co\/rz0qsumZ4t<\/a> <a href=\"https:\/\/t.co\/FqxDwtuyMu\">pic.twitter.com\/FqxDwtuyMu<\/a><\/p>\u2014 wordable (@wordable_io) <a href=\"https:\/\/twitter.com\/wordable_io\/status\/1522718306821545985?ref_src=twsrc%5Etfw\">May 6,&nbsp;2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.xa7be136ntg7\">16. Interview customers to create better service page copy with Otter.ai<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/otter.ai\/\">Otter.ai<\/a> records and transcribes audio conversations and meetings on your desktop or mobile device by using artificial intelligence.<\/p>\n\n\n\n<p>Interviewing and recording customer interviews have helped me write better copy for the customers\u2019 service pages.<\/p>\n\n\n\n<p>Otter.ai provides better playback and editing features than \u201cvoice typing\u201d with Google Docs; you can press the \u201cplay\u201d button to listen back and edit any copy errors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.wd250a1stiqa\">Pricing<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Price range: $12.99\u2013$30 per&nbsp;month<\/li>\n<li>Free tier:&nbsp;yes<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.owq9bubjhpt7\">How to use&nbsp;it<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Log in or register<\/li>\n<li>Select Record<\/li>\n<li>Press the \u201cstop\u201d button when you are finished<\/li>\n<li>When the conversation is processed, press the \u201cplay\u201d button to listen back and edit any copy errors<\/li>\n<\/ol>\n\n\n\n<p>\n<\/p><div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-mkf1ce7arte\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-mkf1ce7arte\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/mkF1cE7ARTE?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/mkF1cE7ARTE?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.h16bjok3m2fk\">17. Use Google Forms for market research<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/www.google.co.uk\/forms\/about\/\">Google Forms<\/a>&nbsp;is a useful, free tool for creating survey questions and distributing and analyzing your survey results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.iskto0spryq9\">Pricing<\/h3>\n<ul>\n<li>Price: $0<\/li>\n<\/ul>\n\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.qagwn7w07c7t\">How to use&nbsp;it<\/h3>\n\n\n\n<p>You\u2019ll need a good-sized audience, such as your email list or social media following.<\/p>\n\n\n\n<p>Let\u2019s say you want to survey others about Google Ads. Here\u2019s what to&nbsp;do:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Create a Google Form with your questions<\/li>\n<li>Include fields for the respondent\u2019s name, email address, website, social addresses, and questions you want to&nbsp;ask<\/li>\n<li>Send the Google Form to your social account or email&nbsp;list<\/li>\n<li>Analyze your responses<\/li>\n<\/ol>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/7-google-forms.png\" alt=\"Excerpt of a Google Form\"><\/figure>\n<\/div>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.x3zk9f3knr2b\">18. Use Canva to design checklists for customers<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Canva has hundreds of predesigned checklist templates you can customize for your customers (without being a design expert).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.g99gerwsjsw\">Pricing<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Price range: $0\u2013$12.99 per&nbsp;month<\/li>\n<li>Free tier:&nbsp;yes<\/li>\n<\/ul>\n\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.qfv99k4nj14z\">How to create a linkable asset with&nbsp;Canva<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Visit Canva templates <a href=\"https:\/\/www.canva.com\/checklists\/templates\/\">here<\/a>&nbsp;or <a href=\"https:\/\/www.canva.com\/templates\/?category=tACFahzNhT4&amp;fTheme=THEME_PROCESS\">here<\/a><\/li>\n<li>Use the filters to find a template and open it&nbsp;up<\/li>\n<li>Add your checklist items and descriptions<\/li>\n<li>Change the colors and fonts to match your&nbsp;brand<\/li>\n<li>Download, share with customers, or add to your webpage<\/li>\n<\/ol>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/8-canva.png\" alt=\"Example of a Canva template\"><\/figure>\n<\/div>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.kkbexjkdlz6y\">19. Embed YouTube videos for training or educating customers<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>A large part of Ahrefs\u2019 success has been attributed to our educational content.<\/p>\n\n\n\n<p>Our <a href=\"https:\/\/ahrefs.com\/academy\">training academy<\/a>&nbsp;features courses on using Ahrefs, how to grow your traffic, SEO training, and the best of our YouTube videos.<\/p>\n\n\n\n<p>In total, we have over 20 hours of educational content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.s95ab5dp7r9l\">Pricing<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Price: $0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.vdyqj9snxrtk\">How to do&nbsp;it<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Upload your video to your YouTube account<\/li>\n<li>Design and add your thumbnail to your video (use a Canva template)<\/li>\n<li>Press the \u201cshare\u201d button underneath the&nbsp;video<\/li>\n<li>Copy the link or the embed&nbsp;code<\/li>\n<li>Add to your webpage<\/li>\n<\/ol>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/9-ahrefs-academy.png\" alt=\"Ahrefs Academy's page with short write-ups on courses; above each write-up is a picture of Sam\"><\/figure>\n<\/div>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.qfrcndz4e5l2\">20. Get more reviews with BrightLocal\u2019s Reputation Manager<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/www.brightlocal.com\/reputation-manager\/\">BrightLocal<\/a>&nbsp;provides a suite of online marketing tools for local businesses that help them rank high on local search results, deliver accurate business information, and generate and manage customer reviews.<\/p>\n\n\n\n<p>The reputation management feature is suitable for any business with a multi-channel presence that wants to generate more positive reviews of its products, services, and&nbsp;brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.9g1ggvl6h54\">Pricing<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Price range: $8\u2013$79 per&nbsp;month<\/li>\n<li>Free tier:&nbsp;no<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.9vtv21vglau0\">How to use the reputation management feature<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Customize your template<\/li>\n<li>Set up email and SMS that go to customers asking for reviews<\/li>\n<li>Add review sites, e.g., Google My Business, Facebook, BBB, TripAdvisor, OpenTable, Yelp, Trustpilot, etc<\/li>\n<li>Import customer details and send email\/SMS to ask for a review<\/li>\n<li>Create a list or carousel widget and add it to your website to display all reviews<\/li>\n<\/ol>\n\n\n\n<p>\n<\/p><div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-8g9bldvaxhg\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-8g9bldvaxhg\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/8G9BLDVAXHg?start=1200&amp;feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/8G9BLDVAXHg?start=1200&amp;feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.rdpv4s68e67g\">Final thoughts<\/h2>\n\n\n\n<p>We\u2019ve chosen ways to help you improve your marketing game; pick the marketing tools that work for you and use our suggestions to implement their best features.<\/p>\n\n\n\n<p>Got any questions about using these tools? Ping me <a href=\"https:\/\/twitter.com\/frasermcculloch\">on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ll outline how to use the best feature of each tool so that you can get started on delivering some real marketing success today. Sounds good? Let\u2019s get into&nbsp;it. Google Analytics&nbsp;is a free tool that provides a 360-degree view of<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":180,"featured_media":142531,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[390],"tags":[],"coauthors":[439],"class_list":["post-142527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>20 Marketing Tools for a Small Business &amp; Their Best Feature<\/title>\n<meta name=\"description\" content=\"There are thousands of marketing tools. But only a few fit the bill for small businesses. Some you may know; others you should consider.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/small-business-marketing-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"20 Marketing Tools for a Small Business &amp; Their Best Feature\" \/>\n<meta property=\"og:description\" content=\"Power up your marketing tool stack.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/small-business-marketing-tools\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-27T08:27:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-21T16:10:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/fb_marketing_tools_for_small_business.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Fraser McCulloch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Power up your marketing tool stack.\" \/>\n<meta name=\"twitter:creator\" content=\"@FraserMcCulloch\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/small-business-marketing-tools\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/small-business-marketing-tools\\\/\"},\"author\":{\"name\":\"Fraser McCulloch\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/6241588e6d7465901fc8e9c211f45c2b\"},\"headline\":\"20 Marketing Tools for a Small Business &amp; Their Best Feature\",\"datePublished\":\"2022-05-27T08:27:26+00:00\",\"dateModified\":\"2025-07-21T16:10:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/small-business-marketing-tools\\\/\"},\"wordCount\":2622,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/small-business-marketing-tools\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/fb_marketing_tools_for_small_business.png\",\"articleSection\":[\"General Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/small-business-marketing-tools\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/small-business-marketing-tools\\\/\",\"name\":\"20 Marketing Tools for a Small Business & Their Best Feature\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/small-business-marketing-tools\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/small-business-marketing-tools\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/fb_marketing_tools_for_small_business.png\",\"datePublished\":\"2022-05-27T08:27:26+00:00\",\"dateModified\":\"2025-07-21T16:10:47+00:00\",\"description\":\"There are thousands of marketing tools. 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