{"id":142146,"date":"2022-05-17T02:37:35","date_gmt":"2022-05-17T07:37:35","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=142146"},"modified":"2023-02-06T08:36:46","modified_gmt":"2023-02-06T13:36:46","slug":"internet-marketing-strategies","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/internet-marketing-strategies\/","title":{"rendered":"11 Internet Marketing Strategies That&nbsp;Work"},"content":{"rendered":"\n<div class=\"intro-txt\">Internet&nbsp;marketing can seem quite daunting and complicated. There are so many possibilities. But which strategies should you start&nbsp;with?<\/div>\n\n\n\n<p>To help answer that, we\u2019ve dissected internet marketing into its most basic strategies. We\u2019ve also simplified them so you can get started right&nbsp;away.<\/p>\n\n\n\n<p>In this article, we\u2019ll cover 11 internet marketing strategies that&nbsp;work:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#1-seo\">Search engine optimization<\/a><\/li>\n<li><a href=\"#2-content-marketing\">Content marketing<\/a><\/li>\n<li><a href=\"#3-ppc-marketing\">PPC marketing<\/a><\/li>\n<li><a href=\"#4-email-marketing\">Email marketing<\/a><\/li>\n<li><a href=\"#5-affiliate-marketing\">Affiliate marketing<\/a><\/li>\n<li><a href=\"#6-influencer-marketing\">Influencer marketing<\/a><\/li>\n<li><a href=\"#7-video-marketing\">Video marketing<\/a><\/li>\n<li><a href=\"#8-social-media-marketing\">Social media marketing<\/a><\/li>\n<li><a href=\"#9-podcasting\">Podcasting<\/a><\/li>\n<li><a href=\"#10-cro\">Conversion rate optimization<\/a><\/li>\n<li><a href=\"#11-reputation-management\">Reputation management<\/a><\/li>\n<\/ol>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Search engine optimization\" data-section=\"1-seo\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.toyz2r3oelm\">1. Search engine optimization<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Search engine optimization (SEO) is the practice of optimizing a website or webpage to increase the quantity and quality of its traffic from a search engine\u2019s organic results. When your pages rank high on the search engines and maintain their positions, you can get almost free, passive traffic to your website consistently.<\/p>\n\n\n\n<div style=\"width: 1610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/1-ahrefs-search-traffic.png\" alt=\"Line graph showing amount of monthly organic traffic to Ahrefs\" width=\"1600\" height=\"591\"><p class=\"wp-caption-text\">The amount of monthly organic traffic coming to Ahrefs.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.16sw1oimue1y\">How to do&nbsp;it<\/h3>\n\n\n\n<p>If you want to rank high on search engines, you have to target topics that your audience is searching for. Finding what these topics are is a process known as <a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">keyword research<\/a>,&nbsp;and the easiest way to begin is to use a keyword research tool like Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>.<\/p>\n\n\n\n<p>Here\u2019s how:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019<a href=\"https:\/\/ahrefs.com\/keywords-explorer\">&nbsp;Keywords Explorer<\/a><\/li>\n<li>Enter one or a few terms relevant to your website or niche (e.g., if you sell coffee equipment, then you may want to enter keywords like coffee, french press, cappuccino, etc)<\/li>\n<li>Go to the <strong>Matching terms <\/strong>report<\/li>\n<\/ol>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/2-keywords-explorer.png\" alt=\"List of keywords with corresponding data such as KD, volume, etc\"><\/figure>\n<\/div>\n\n\n<p>From here, you\u2019ll want to look through the list and pick out relevant topics you wish to target. Generally speaking, the \u201cideal\u201d keywords are those with <strong>high Traffic Potential (TP) <\/strong>and <strong>low Keyword Difficulty (KD)<\/strong>.<\/p>\n\n\n\n<p>You can use the filters to quickly narrow down such topics.<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/3-keywords-filters.png\" alt=\"Keywords Explorer filters\"><\/figure>\n<\/div>\n\n\n<p>Then you\u2019ll want to create a page that deserves to rank for that keyword. There are a few aspects to <a href=\"https:\/\/ahrefs.com\/seo\/on-page-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/on-page-seo\/\">this process<\/a>.&nbsp;But the most important part is to figure out <em>why<\/em>&nbsp;searchers are looking for that topic. This is known as <a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">search intent<\/a>.<\/p>\n\n\n\n<p>You can do this by looking at what\u2019s currently ranking on the search engine results pages (SERPs) for your topic. For example, if we\u2019re targeting the topic \u201cbest frying pans,\u201d we\u2019ll see that most of the top-ranking pages are <strong>blog posts about the best non-stick frying pans<\/strong>.<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/4-best-frying-pans-serps.jpg\" alt=\"Google SERP for &quot;best frying pans&quot;\"><\/figure>\n<\/div>\n\n\n<p>If we want to rank for this keyword, we\u2019ll likely have to follow suit.<\/p>\n\n\n\n<p>Once you\u2019ve created and published that page, you\u2019ll have to build links because they\u2019re an important <a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">Google ranking factor<\/a>. There are many <a href=\"https:\/\/ahrefs.com\/blog\/how-to-get-backlinks\/\">ways to get backlinks<\/a>, so I recommend reading <a href=\"https:\/\/ahrefs.com\/seo\/link-building\" data-ahr=\"https:\/\/ahrefs.com\/blog\/link-building\/\">our guide to link building<\/a>.<\/p>\n\n\n\n<p>Finally, you\u2019ll want to make sure you get the <a href=\"https:\/\/ahrefs.com\/seo\/technical-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/technical-seo\/\">technical aspects of your website<\/a>&nbsp;right. (After all, if Google can\u2019t find and index your pages, it can\u2019t rank them&nbsp;on the SERPs.) The easiest way is to run an audit of your website with Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>. You can do this for free using <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a>.<\/p>\n\n\n\n<p><strong>Recommended reading:<\/strong>&nbsp;<em><a href=\"https:\/\/ahrefs.com\/seo\">SEO: The Complete Guide for Beginners<\/a><\/em>&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Content marketing\" data-section=\"2-content-marketing\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.ozh4lbwtsk6u\">2. Content marketing<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Content marketing is the process of creating and distributing content to attract and retain customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.cu3vxcmjb6hi\">How to do&nbsp;it<\/h3>\n\n\n\n<p>To get started, fill in the <a href=\"https:\/\/ahrefs.com\/blog\/content-marketing-strategy\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/content-strategy\/\">content strategy canvas<\/a>. Your goal is to answer five simple questions:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Who<\/strong>&nbsp;are you creating content for?<\/li>\n<li><strong>Why<\/strong>&nbsp;are you creating content?<\/li>\n<li><strong>What<\/strong>&nbsp;type of content will you create?<\/li>\n<li><strong>Where<\/strong>&nbsp;will you publish the content?<\/li>\n<li><strong>How<\/strong>&nbsp;will you create the content?<\/li>\n<\/ol>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/5-content-strategy-canvas.jpg\" alt=\"A &quot;content strategy canvas&quot; table where the five questions are answered in detail\"><\/figure>\n<\/div>\n\n\n<p>Completing the content strategy canvas should set you on the right path to <a href=\"https:\/\/ahrefs.com\/blog\/content-creation\/\">creating content<\/a>&nbsp;that will improve your business. However, don\u2019t forget to promote your content too.<\/p>\n\n\n\n<p>Promoting content means not waiting for your target audience to discover your content. Instead, it\u2019s about actively putting the content in front of them. Follow the checklist in <a href=\"https:\/\/ahrefs.com\/blog\/content-promotion\/\">this post<\/a>&nbsp;or this video to get more eyeballs on your content:<\/p>\n\n\n\n<p>\n<\/p><div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-povywekh4ck\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-povywekh4ck\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/PoVYweKH4ck?iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/PoVYweKH4ck?iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n\n<p><strong>Recommended reading:<\/strong>&nbsp;<em><a href=\"https:\/\/ahrefs.com\/blog\/content-marketing\/\">Content Marketing: A Comprehensive Guide<\/a><\/em>&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Pay-per-click marketing\" data-section=\"3-ppc-marketing\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.n1ubo2p4uskb\">3. Pay-per-click marketing<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Pay-per-click (PPC) marketing is a form of online advertising where advertisers pay a fee each time someone clicks their&nbsp;ad.<\/p>\n\n\n\n<p>Search engine ads are the most common ad format in PPC marketing. Other formats include display ads on websites and social media ads, such as those you see on Facebook, Instagram, and YouTube.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.bmx84eh6314r\">How to do&nbsp;it<\/h3>\n\n\n\n<p>You\u2019ll first need to choose a platform you want to advertise on. You should only pay for ads on platforms where your audience exists. For example, if you\u2019re selling enterprise software to C-level executives, you may not want to advertise on TikTok. (Of course, if you have data showing these execs in your industry are on TikTok often, then it makes sense to advertise there.)<\/p>\n\n\n\n<p>After that, you should get familiar with the platform. Explore the ad platform by clicking around or take a course. These platforms typically offer educational resources to help you learn how to run ads (here\u2019s <a href=\"https:\/\/skillshop.exceedlms.com\/student\/catalog\/browse\">one from Google<\/a>).<\/p>\n\n\n\n<p>Ads can succeed or fail based on your targeting, so make sure you have data to back up your targeting choices. For example, if you\u2019re running search ads, you\u2019ll need to do keyword research. You\u2019ll need to know what people search for and then how much you\u2019ll be paying for clicks on average.<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/6-ppc-targeting.png\" alt=\"Matching terms report results for term &quot;espresso machine&quot;\"><\/figure>\n<\/div>\n\n\n<p>You should also make sure you\u2019ve set up your <a href=\"https:\/\/support.google.com\/google-ads\/answer\/1722022\">tracking properly<\/a>.<\/p>\n\n\n\n<p>Budget-wise, decide on a daily budget that won\u2019t make a big dent in your overall marketing budget and start with that. Monitor and optimize your campaigns regularly. Once you start getting solid results, you can increase your budget.<\/p>\n\n\n\n<p>Finally, creatives and copy matter too in PPC marketing. Make sure you\u2019re constantly experimenting with different images, videos, headlines, body copies, and more to see what resonates with your audience!<\/p>\n\n\n\n<p><strong>Recommended reading:<\/strong>&nbsp;<em><a href=\"https:\/\/ahrefs.com\/blog\/ppc-marketing\/\">PPC Marketing: Beginner\u2019s Guide to Pay-Per-Click Ads<\/a><\/em>&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Email marketing\" data-section=\"4-email-marketing\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.9kjq8mfrbgw1\">4. Email marketing<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Email marketing is any kind of marketing messaging done through the channel of&nbsp;email.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.mdsytl3wjig8\">How to do&nbsp;it<\/h3>\n\n\n\n<p>Email marketing doesn\u2019t just involve sending emails. It also includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Building an email&nbsp;list.<\/li>\n<li>Designing, writing, and sending emails to the subscribers on your&nbsp;list.<\/li>\n<li>Segmenting the&nbsp;list.<\/li>\n<li>Deciding when to send the&nbsp;email.<\/li>\n<li>Monitoring the results.<\/li>\n<li>Curating the email&nbsp;list.<\/li>\n<\/ul>\n\n\n\n<p>To begin, you\u2019ll need a list of email addresses to send messages to. The easiest way to build this list is to offer an incentive to website visitors in return for subscribing. For example, e-commerce stores tend to offer discount coupons, such as what <a href=\"https:\/\/www.frankbody.com\/\">Frank Body<\/a>&nbsp;does:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/7-frank-body-discount.png\" alt=\"Text field to fill in personal particulars to get discount coupons from Frank Body\" width=\"827\" height=\"658\"><\/figure>\n<\/div>\n\n\n<p>You\u2019ll also need to decide what kind of emails you want to send to your subscribers. At the basic level, you should have a welcome email with the incentive you promised earlier. In Frank Body\u2019s case, its first email features the 10% discount code.<\/p>\n\n\n\n<p>But what should you send from that point onward? Unfortunately, there\u2019s no clear-cut \u201cright\u201d answer. It\u2019ll take a mix of intuition and experimentation to figure out what\u2019s best.<\/p>\n\n\n\n<p>For example, here\u2019s an illustration of a potential email marketing workflow.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-142132\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/8-example-email-workflow.jpg\" alt=\"Flowchart of example email workflow\" width=\"673\" height=\"800\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/8-example-email-workflow.jpg 1346w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/8-example-email-workflow-358x425.jpg 358w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/8-example-email-workflow-768x913.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/8-example-email-workflow-1292x1536.jpg 1292w\" sizes=\"auto, (max-width: 673px) 100vw, 673px\"><\/p>\n\n\n\n\n\n\n\n<p>Even this sample workflow is pretty complex. There are many elements to get right. For us at Ahrefs, we keep things simple\u2014we promise a weekly newsletter, and that\u2019s all we&nbsp;send:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/9-ahrefs-digest.png\" alt=\"Example of Ahrefs' weekly newsletter\"><\/figure>\n<\/div>\n\n\n<p><strong>Recommended reading: <\/strong><em><a href=\"https:\/\/www.drift.com\/books-reports\/ultimate-guide-to-email-marketing\/\">The Ultimate Guide to Email Marketing<\/a><\/em>&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Affiliate marketing\" data-section=\"5-affiliate-marketing\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.xs5mhxsq5lj\">5. Affiliate marketing<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Affiliate marketing is where other people promote your products in return for a commission. For example, if your product costs $100, you can pay an affiliate $10 for each sale they generate for&nbsp;you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.y4pg1fi7dbum\">How to do&nbsp;it<\/h3>\n\n\n\n<p>You\u2019ll first need to create an affiliate program that people can sign up for. This gives them a unique link they can use to promote your product and track the sales they generate.<\/p>\n\n\n\n<p>Then you\u2019ll need to look for people who may want to promote your product.<\/p>\n\n\n\n<p>The easiest way&nbsp;is to look for people who are already promoting competing products.<\/p>\n\n\n\n<p>Here\u2019s how:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n<li>Enter the domain of a competing product<\/li>\n<li>Go to the <strong>Backlinks<\/strong>&nbsp;report<\/li>\n<li>Look for an affiliate footprint in the&nbsp;URL<\/li>\n<\/ol>\n\n\n\n<p>For example, many of the backlinks to bluehost.com go to URLs with <code>\/track\/<\/code> in&nbsp;them:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/10-bluehost-affiliate-links.png\" alt=\"List of referring pages \"><\/figure>\n<\/div>\n\n\n<p>These are most likely affiliate links, so we can find all the websites promoting this product by filtering for backlinks with this footprint (\/track\/) in the target URL and toggling \u201cOne link per domain\u201d:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-142135\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/11-affiliate-footprint-filter.png\" alt=\"Backlinks report with &quot;One link per domain&quot; filter applied\" width=\"359\" height=\"188\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/11-affiliate-footprint-filter.png 718w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/11-affiliate-footprint-filter-680x356.png 680w\" sizes=\"auto, (max-width: 359px) 100vw, 359px\"><\/p>\n\n\n\n\n\n\n\n<p><strong>Recommended reading:<\/strong>&nbsp;<em><a href=\"https:\/\/www.shopify.co.uk\/blog\/53669701-how-to-set-up-an-affiliate-program-for-your-shopify-store\">How to Create a Successful Affiliate Program for Your Business<\/a><\/em>&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Influencer marketing\" data-section=\"6-influencer-marketing\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.pd4w172d1osn\">6. Influencer marketing<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Influencers are people who have an active, sizable audience (usually on social media) and the ability to influence their audience to do something.<\/p>\n\n\n\n<p>Influencer marketing is the practice of working with influencers to promote your brand\u2019s messages, products, or services.<\/p>\n\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CczgSWePhWG\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\">&nbsp;<\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\">&nbsp;<\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">&nbsp;<\/div>\n<\/div>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CczgSWePhWG\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Mongchin Yeoh (@mongabong)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<h3>How to do&nbsp;it<\/h3>\n<p>The easiest way to <a href=\"https:\/\/ahrefs.com\/blog\/find-influencers\/\">find influencers<\/a>&nbsp;is to use existing third-party tools. And there are different tools for the different social media platforms. Here\u2019s a list to look through:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/followerwonk.com\/\">Followerwonk<\/a>&nbsp;(Twitter)<\/li>\n<li><a href=\"https:\/\/www.influenex.com\/\">Influenx<\/a>&nbsp;(YouTube)<\/li>\n<li><a href=\"https:\/\/www.heepsy.com\/\">Heepsy<\/a>&nbsp;(Instagram, YouTube, TikTok, Twitch)<\/li>\n<li><a href=\"https:\/\/www.inbeat.co\/\">inBeat<\/a>&nbsp;(TikTok, Instagram)<\/li>\n<li><a href=\"https:\/\/intellifluence.com\/\">Intellifluence<\/a> (Reddit, SoundCloud, podcasts, Amazon reviews, iOS and Android reviews, Twitch, LinkedIn, Facebook, Pinterest, Instagram, YouTube, Twitter, TikTok)<\/li>\n<li><a href=\"https:\/\/grin.co\/\">Grin<\/a> (Twitch, Facebook, Instagram, YouTube, Twitter, TikTok)<\/li>\n<li><a href=\"https:\/\/influence.co\/\">Influence.co<\/a> (Facebook, Pinterest, Snapchat, Instagram, YouTube, Twitter, blogs)<\/li>\n<li><a href=\"https:\/\/hypeauditor.com\/\">HypeAuditor<\/a>&nbsp;(Instagram, TikTok, YouTube, Twitter, Twitch)&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>When you\u2019ve gathered a list of influencers, don\u2019t reach out just yet. Since social platforms can be gameable, some of these influencers may have tons of fake followers. A certain percentage of fake followers is inevitable, but you don\u2019t want them to be a significant percentage of those influencers\u2019 following.<\/p>\n\n\n\n<p>A quick way to check is to use a tool like SparkToro\u2019s <a href=\"https:\/\/sparktoro.com\/tools\/fake-followers-audit\">Fake Followers Audit<\/a>&nbsp;(Twitter only) or HypeAuditor\u2019s <a href=\"https:\/\/hypeauditor.com\/en\/free-tools\/instagram-audit\/\">Instagram Audit<\/a>.<\/p>\n\n\n\n<p>Beyond the quantity of following, you\u2019ll want to make sure the quality of engagement exists too. If an influencer has a lot of followers but barely gets any comments on their posts, it\u2019s a potential red&nbsp;flag.<\/p>\n\n\n\n<p>The absolute number of likes, comments, retweets, etc., doesn\u2019t matter either. Quality does. Look out for genuine comments or conversations. If an influencer posts something and the comments look like&nbsp;these\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-142136 size-full\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/12-fake-instagram-comments.png\" alt=\"List of Instagram comments with the same few emojis\" width=\"329\" height=\"378\"><\/p>\n\n\n\n\n\n\n\n<p>\u2026 then that\u2019s a potential red&nbsp;flag.<\/p>\n\n\n\n<p>Once you\u2019ve narrowed down the list to those influencers with the amount of reach and resonance you want and made sure that the influencers\u2019 image and reputation represent your brand well, reach out and ask to collaborate.<\/p>\n\n\n\n<p><strong>Recommended reading: <\/strong><em><a href=\"https:\/\/ahrefs.com\/blog\/influencer-marketing\/\">Influencer Marketing: Definition, Examples, and Tactics<\/a><\/em>&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Video marketing\" data-section=\"7-video-marketing\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.xbjf9n9aodyp\">7. Video marketing<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Video marketing is using videos to promote and educate your target audience. It\u2019s also used to <a href=\"https:\/\/ahrefs.com\/blog\/increase-brand-awareness\/\">increase brand awareness<\/a> and social engagement, allowing you to reach new and bigger audiences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.7dgwjcl4et2p\">How to do&nbsp;it<\/h3>\n\n\n\n<p>To begin, you need to know what kind of videos you want to create. There are three main objectives for video marketing: brand awareness, education, or entertainment.<\/p>\n\n\n\n<p>If your goal is to create videos for brand awareness or entertainment, then the good and bad news is there is no template. It all boils down to your creativity.<\/p>\n\n\n\n<p>If your goal is to create educational content, then you can do <a href=\"https:\/\/ahrefs.com\/blog\/youtube-keyword-research\/\">keyword research<\/a>&nbsp;to see what kind of topics or questions people are searching for on YouTube.<\/p>\n\n\n\n<p>Here\u2019s how:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n<li>Switch the tab to <strong>YouTube<\/strong><\/li>\n<li>Enter a relevant keyword or keywords<\/li>\n<li>Go to the <strong>Matching terms<\/strong>&nbsp;report<\/li>\n<li>Switch the tab to <strong>Questions<\/strong><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-142137\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/13-youtube-keyword-research.png\" alt=\"Matching terms report results \" width=\"490\" height=\"498\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/13-youtube-keyword-research.png 980w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/13-youtube-keyword-research-418x425.png 418w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/13-youtube-keyword-research-768x781.png 768w\" sizes=\"auto, (max-width: 490px) 100vw, 490px\"><\/p>\n\n\n\n\n\n\n\n<p>Once you\u2019ve picked out the topics you want to target, create a video that\u2019ll rank for them on YouTube. Watch this video to learn&nbsp;how:<\/p>\n\n\n\n<p>\n<\/p><div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-ny3y0v9udwm\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-ny3y0v9udwm\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/NY3y0V9UDwM?iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/NY3y0V9UDwM?iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n\n<p><strong>Recommended reading: <\/strong><em><a href=\"https:\/\/ahrefs.com\/blog\/video-marketing\/\">The Simple (But Complete) Guide to Video Marketing<\/a><\/em>&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Social media marketing\" data-section=\"8-social-media-marketing\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.2khi1a4d9snb\">8. Social media marketing<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Social media marketing is the use of social media like Facebook, Twitter, or LinkedIn to market a company\u2019s products or services.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-142138\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/14-ahrefs-linkedin-post.jpg\" alt=\"\\Ahrefs' LinkedIn post of a blog article about homepage SEO\" width=\"556.4\" height=\"779\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/14-ahrefs-linkedin-post.jpg 856w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/14-ahrefs-linkedin-post-304x425.jpg 304w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/14-ahrefs-linkedin-post-768x1075.jpg 768w\" sizes=\"(max-width: 856px) 100vw, 856px\"><\/p>\n\n\n\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.9bwghan1dieq\">How to do&nbsp;it<\/h3>\n\n\n\n<p>To begin, you\u2019ll want to have a presence on major social platforms like Facebook, Instagram, Twitter, YouTube, and LinkedIn. Even if you\u2019re not going to be active on those platforms, having a page or brand account offers legitimacy and also protects your brand account from potential squatters.<\/p>\n\n\n\n<p>Social media is all about content. To build a following and gain engagement, you\u2019ll need to post frequently. Understandably, being active on so many different social media platforms can be difficult if you are resource-stretched.<\/p>\n\n\n\n<p>On a basic level, you should be active on the standard social networks: Facebook, LinkedIn, and Twitter.<\/p>\n\n\n\n<p>So if you\u2019re already creating content, you can always share those articles, videos, or podcasts on your social media pages. For example, all we do on our <a href=\"https:\/\/www.facebook.com\/Ahrefs\">Facebook page<\/a>&nbsp;is share our newly published content:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-142139\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/15-ahrefs-facebook-post.jpg\" alt=\"Ahrefs' Facebook post of a blog article about marketing automation\" width=\"589\" height=\"591\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/15-ahrefs-facebook-post.jpg 1178w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/15-ahrefs-facebook-post-424x425.jpg 424w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/15-ahrefs-facebook-post-768x771.jpg 768w\" sizes=\"auto, (max-width: 589px) 100vw, 589px\"><\/p>\n\n\n\n\n\n\n\n<p>Furthermore, you can always <a href=\"https:\/\/ahrefs.com\/blog\/repurposing-content\/\">repurpose content<\/a>&nbsp;on social media. In fact, that\u2019s what we do all the&nbsp;time.<\/p>\n\n\n\n<p>For example, this tweet is an image from our <a href=\"https:\/\/ahrefs.com\/blog\/content-audit\/\">article on doing a content audit<\/a>:<\/p>\n\n\n\n<p>https:\/\/twitter.com\/ahrefs\/status\/1516431536018575374<\/p>\n\n\n\n<p>If there\u2019s a platform you want to invest further in, consider creating custom content for it. Watch how other brands and influencers craft their content, and you\u2019ll get an idea of what works and what doesn\u2019t.<\/p>\n\n\n\n<p>Experimentation is the name of the game. Following tried-and-tested formats is a good idea, but don\u2019t be afraid to try new things.<\/p>\n\n\n\n<p>That was how <a href=\"https:\/\/twitter.com\/Wendys\">Wendy\u2019s did it<\/a>, with a completely different tone, format, and identity compared to other brands at that time. (If you see brand accounts being funny or sarcastic today, you can credit it to Wendy\u2019s.)<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Podcasting\" data-section=\"9-podcasting\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.v22l8n77fl6m\">9. Podcasting<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Podcasting is a type of content marketing that focuses on producing audible content. It is great for brand-building and growing an audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.r2hsm8udpq6\">How to do&nbsp;it<\/h3>\n\n\n\n<p>There are two major strategies when it comes to podcasting:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Start your own podcast<\/li>\n<li>Appear on someone else\u2019s podcast<\/li>\n<\/ol>\n\n\n\n<p>Starting a podcast is an entire topic on its own, so I\u2019ll leave links to resources that you can consume:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.eofire.com\/how-to-podcast\/\">How to Podcast: The Ultimate Guide to Podcasting<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=ymiBDged-eQ&amp;ab_channel=TimFerriss\">How to Start a Business or Podcast From Scratch<\/a><\/li>\n<\/ul>\n\n\n\n<p>At Ahrefs, we do have experience appearing on podcasts. In fact, our chief marketing officer, <a href=\"https:\/\/twitter.com\/timsoulo\">Tim Soulo<\/a>, once <a href=\"https:\/\/medium.com\/swlh\/12-lessons-i-learned-from-doing-20-podcast-interviews-in-4-months-537a3d621e4f\">set a goal to appear on 20 podcasts in a year<\/a>&nbsp;and succeeded.<\/p>\n\n\n\n<p>To appear on podcasts, you need a list of podcasts to be a guest on. Besides Googling for the top industry podcasts, one way to find them is to look for someone in your niche who\u2019s already appearing on&nbsp;them.<\/p>\n\n\n\n<p>Here\u2019s how:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Find someone notable in your niche who has been appearing on podcasts<\/li>\n<li>Enter their domain into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n<li>Set the mode to <strong>Exact URL<\/strong><\/li>\n<li>Go to the <strong>Backlinks<\/strong>&nbsp;report<\/li>\n<\/ol>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/16-find-podcast-interviews.png\" alt=\"List of referring pages \"><\/figure>\n<\/div>\n\n\n<p>Sift through the results for relevant podcasts in your niche. When you have a list, pitch to the&nbsp;shows.<\/p>\n\n\n\n<p>Pitching is pretty straightforward. You either follow a show\u2019s application process\u2026<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/17-podcast-application-instructions-and-submission-form.png\" alt=\"Excerpt of a podcast show's instructions regarding its application process\"><\/figure>\n<\/div>\n\n\n<p>\u2026 or reach out by email and pitch yourself as a guest. First, <a href=\"https:\/\/ahrefs.com\/blog\/find-email-address\/\">find the email address<\/a>. Then in your pitch, try to cover the three&nbsp;Ws:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Who?<\/strong>&nbsp;Explain who you are, who you work for,&nbsp;etc<\/li>\n<li><strong>Why?<\/strong>&nbsp;Explain why you\u2019ll be a good podcast guest, i.e., sell yourself<\/li>\n<li><strong>What?<\/strong>&nbsp;Explain what you want to talk&nbsp;about<\/li>\n<\/ul>\n\n\n\n<p><strong>Recommended reading: <\/strong><em><a href=\"https:\/\/ahrefs.com\/blog\/podcast-link-building\/\">How to Use Podcasts for Link Building<\/a><\/em>&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. Conversion rate optimization\" data-section=\"10-cro\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.zhh80jw2f5a\">10. Conversion rate optimization<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>A conversion is when a website visitor takes an action you want them to take&nbsp;on your website. So conversion rate optimization (CRO) is the process of optimizing your website or its pages to improve or encourage more of the actions you want visitors to&nbsp;take.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.ps8ulp1hqp2i\">How to do&nbsp;it<\/h3>\n\n\n\n<p>Like SEO, CRO is not one and done. You can always optimize more. So rather than being one-off hacks you apply to your website, CRO is a systematic process informed by&nbsp;data.<\/p>\n\n\n\n<p>As CRO expert <a href=\"https:\/\/twitter.com\/bmassey\">Brian Massey<\/a>&nbsp;puts it, CRO&nbsp;is \u201cabout meaningful tests backed by thorough conversion research and executed using a disciplined, step-by-step process.\u201d<\/p>\n\n\n\n<p>It involves understanding user psychology, user experience (UX) and user interface (UI) design, copywriting, persuasion, running A\/B tests, statistics, understanding and analyzing data, and&nbsp;more.<\/p>\n\n\n\n<p>Here\u2019s a simplified example of what CRO may look like. Let\u2019s say we want to improve the conversion rate of the <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools page<\/a>. That is, we want more people who visit the page to sign up for&nbsp;AWT.<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/18-ahrefs-webmaster-tools.png\" alt=\"Excerpt of AWT's landing page\"><\/figure>\n<\/div>\n\n\n<p>To do that, we may want to systematically A\/B test things like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The page design.<\/li>\n<li>The headline.<\/li>\n<li>The sub-headline.<\/li>\n<li>The call-to-action (CTA) button.<\/li>\n<li>Social proof (e.g., testimonials, case studies, etc.).<\/li>\n<\/ul>\n\n\n\n<p>And more.<\/p>\n\n\n\n<p>A note to bear in mind, though: For your A\/B tests to be statistically significant (i.e., prove you can attribute any increase or decline to the change you made and that the change is not by chance), you\u2019ll need a significant amount of traffic coming to your website.<\/p>\n\n\n\n<p>So while CRO is important, it\u2019s not something you do right from the get-go. Focus on using the other internet marketing strategies to <a href=\"https:\/\/ahrefs.com\/blog\/how-to-drive-traffic-to-your-website\/\">drive more traffic to your website<\/a>&nbsp;first before you even consider running split&nbsp;tests.<\/p>\n\n\n\n<p><strong>Recommended reading: <\/strong><em><a href=\"https:\/\/cxl.com\/conversion-rate-optimization\/\">Conversion Rate Optimization Guide by&nbsp;CXL<\/a><\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"11. Reputation management\" data-section=\"11-reputation-management\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.2f5zmrfpd03q\">11. Reputation management<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Online reputation management (ORM) is the practice of using digital <a href=\"https:\/\/ahrefs.com\/blog\/marketing-tactics\/\">marketing tactics<\/a>&nbsp;and <a href=\"https:\/\/ahrefs.com\/blog\/marketing-channels\/\">channels<\/a>&nbsp;to help shape the public perception of a brand, an organization, or an individual online.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.50i5zoi4w426\">How to do&nbsp;it<\/h3>\n\n\n\n<p>Reputation management includes many different activities.&nbsp;For example, it may involve using social media to jump in on conversations and tackle negative or unhappy comments about your company.<\/p>\n\n\n\n<p>https:\/\/twitter.com\/ahrefs\/status\/1516617347251204097<\/p>\n\n\n\n<p>By acknowledging the source of unhappiness and listening to the customer, we were able to deflect anger and improve our relationship with&nbsp;him.<\/p>\n\n\n\n<p>But it\u2019s not just about social media. You can do reputation management in search engines too. For example, you may find articles <a href=\"https:\/\/ahrefs.com\/blog\/how-to-rank-higher-on-google\/\">ranking high on Google<\/a>&nbsp;that speak negatively about your brand or perpetuate a misconception.<\/p>\n\n\n\n<p>If it\u2019s something you can correct, you should try to nip it in the&nbsp;bud.<\/p>\n\n\n\n<p>Here\u2019s how to find such articles:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a><\/li>\n<li>Search for your brand name and exclude your own site [<code>-site:yourdomain.com<\/code>]<\/li>\n<li>Set a <strong>Page traffic <\/strong>filter to something high (e.g., 1,000+ visits per&nbsp;month)<\/li>\n<\/ol>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/19-content-explorer.png\" alt=\"Excerpt of Content Explorer results \"><\/figure>\n<\/div>\n\n\n<p>For example, we found a <a href=\"https:\/\/blog.hubspot.com\/marketing\/digital-marketing-tools\">post by HubSpot<\/a>&nbsp;about the best digital marketing tools. Even though it is a huge compliment about our toolset (thanks, HubSpot!), it mentions something inaccurate about our&nbsp;data:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/20-hubspot-ahrefs-mention.png\" alt=\"Excerpt of HubSpot's article about Ahrefs\"><\/figure>\n<\/div>\n\n\n<p>Instead of \u201c150 million keywords\u201d in the U.S, we actually have <a href=\"https:\/\/ahrefs.com\/big-data\">4.4 billion keywords<\/a>. And instead of 150 countries, we have more than&nbsp;200.<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/21-ahrefs-big-data.png\" alt=\"Excerpt of Ahrefs' &quot;big data&quot; page showing key stats about our toolset\"><\/figure>\n<\/div>\n\n\n<p>Plus, the screenshot of our UI it featured is outdated.<\/p>\n\n\n\n<p>We\u2019re proud of our data, and the ones mentioned by HubSpot are way off from our current state. And it may set up wrong or different expectations from users who discover us via this article.<\/p>\n\n\n\n<p>In this case, we can reach out and ask HubSpot or the author to update these metrics.<\/p>\n\n\n\n<p><strong>Recommended reading: <\/strong><em><a href=\"https:\/\/ahrefs.com\/blog\/online-reputation-management\/\">A 5-Step Online Reputation Management Guide (That ANYONE Can Follow)<\/a><\/em>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.6wwpuyldri0l\">Final thoughts<\/h2>\n\n\n\n<p>This list of internet marketing strategies is by no means exhaustive. But it should have educated you on some of the more popular and timeless ones.<\/p>\n\n\n\n<p>When executed correctly, the strategies work and will continue to&nbsp;work.<\/p>\n\n\n\n<p>Did I miss out on any important internet marketing strategies? Let me know <a href=\"https:\/\/twitter.com\/siquanong\">on Twitter<\/a>.<\/p>\n\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>To help answer that, we\u2019ve dissected internet marketing into its most basic strategies. We\u2019ve also simplified them so you can get started right&nbsp;away. In this article, we\u2019ll cover 11 internet marketing strategies that&nbsp;work: Search engine optimization Content marketing PPC marketing<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":142149,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[390],"tags":[],"coauthors":[339],"class_list":["post-142146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>11 Internet Marketing Strategies That Work<\/title>\n<meta name=\"description\" content=\"Internet marketing can seem daunting. But fret not. Here are 11 effective internet marketing strategies that stand the test of time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/internet-marketing-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"11 Internet Marketing Strategies That Work\" \/>\n<meta property=\"og:description\" content=\"They really work.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/internet-marketing-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-17T07:37:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-06T13:36:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/fb_internet_marketing_strategies.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Si Quan Ong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"They really work.\" \/>\n<meta name=\"twitter:creator\" content=\"@siquanong\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/internet-marketing-strategies\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/internet-marketing-strategies\\\/\"},\"author\":{\"name\":\"Si Quan Ong\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e09e43a1a939a6723fb3c1ebd243f2e7\"},\"headline\":\"11 Internet Marketing Strategies That&nbsp;Work\",\"datePublished\":\"2022-05-17T07:37:35+00:00\",\"dateModified\":\"2023-02-06T13:36:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/internet-marketing-strategies\\\/\"},\"wordCount\":3360,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/internet-marketing-strategies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/fb_internet_marketing_strategies.png\",\"articleSection\":[\"General Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/internet-marketing-strategies\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/internet-marketing-strategies\\\/\",\"name\":\"11 Internet Marketing Strategies That Work\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/internet-marketing-strategies\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/internet-marketing-strategies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/fb_internet_marketing_strategies.png\",\"datePublished\":\"2022-05-17T07:37:35+00:00\",\"dateModified\":\"2023-02-06T13:36:46+00:00\",\"description\":\"Internet marketing can seem daunting. 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