{"id":141999,"date":"2022-05-13T03:41:45","date_gmt":"2022-05-13T08:41:45","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=141999"},"modified":"2023-06-26T02:10:14","modified_gmt":"2023-06-26T07:10:14","slug":"lead-magnet","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/lead-magnet\/","title":{"rendered":"Lead Magnets Explained: Definition, Basics &amp; 17 Examples"},"content":{"rendered":"\n<div class=\"intro-txt\"> Wondering how to turn visitors into leads? A good lead magnet can definitely help.&nbsp;<\/div>\n<p>\n\n<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here\u2019s everything you need to know to start creating effective lead magnets, together with seventeen inspiring examples.<\/span><\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What is a lead magnet\" data-section=\"1-lead-magnet-definition\">\n<h2>What is a lead magnet&nbsp;<\/h2>\n<p><span style=\"font-weight: 400;\">A lead magnet is a marketing tactic where a brand offers a free resource (ebook, tool, discount, etc.) in exchange for a visitor\u2019s contact information. The primary goal of lead magnets is to initiate and nurture a relationship with potential customers.<\/span><\/p>\n<\/div><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How lead magnets work\" data-section=\"2-how-lead-magnets-work\">\n<h2>How lead magnets work<\/h2>\n<p><span style=\"font-weight: 400;\">A typical lead magnet works in three stages:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The visitor is attracted to a landing page where they can find a lead capture form to claim the offer. The most common channels used here are <a href=\"https:\/\/ahrefs.com\/blog\/ppc-marketing\/\">ads<\/a>, banners on other pages within the site, social media, and <a href=\"https:\/\/ahrefs.com\/blog\/organic-search\/\">organic search<\/a>.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The visitor fills in contact information in the lead capture form. They become a lead&nbsp;now.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The lead is shown a thank-you page where they can usually claim the offer, for example, download an ebook. Simultaneously, an automated email is sent to the lead with instructions on how to claim the&nbsp;offer.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">After completing all the stages, the lead is usually added to a lead nurturing email workflow or forwarded to the sales&nbsp;reps.<\/span><\/p>\n<\/div><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What makes a good lead magnet\" data-section=\"3-good-lead-magnet\">\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\" id=\"h.32x673majxuz\">What makes a good lead magnet?<\/h2>\n<p>\n\n<\/p>\n<\/div><\/div>\n<p><span style=\"font-weight: 400;\">Six things make lead magnets effective:&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Helpful and actionable<\/strong>. Address a specific problem that your target audience is facing and provide a practical solution that\u2019s within their&nbsp;reach.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Compelling<\/strong>. Offer something unique and irresistible.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Instantly accessible<\/strong>. Your leads should be able to access your resource immediately.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>High-quality<\/strong>. Your resource may be one of the first contacts with your brand - make a good impression.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Relevant to your product or service<\/strong>. This ensures you will get a more qualified audience and possibly higher conversion rates.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Clear conversion path<\/strong>. Typically a lead magnet consists of a landing page with the sign-up form, a thank you page with access to the free resource, and a follow-up message (or a sequence of messages).<\/span><\/li>\n<\/ul>\n\n\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Lead magnet ideas + examples\" data-section=\"4-lead-magnet-ideas-and-examples\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.32x673majxuz\">Lead magnet ideas and examples<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Learn the most popular (and most effective) ways to capture leads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.tqhwurapcevz\">1. Free&nbsp;tools<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">This type of magnet involves creating and offering a tool or service to potential customers at no charge.&nbsp;<\/span><\/p>\n\n\n\n<p>Everyone expects to get something for free on the internet these days. And a lot of companies have been leveraging that expectation to get prospects closer to their&nbsp;brand.<\/p>\n\n\n\n<p>It makes perfect sense when you think about it. If you want people to experience your product and you spend hefty sums to get them to visit your website, why \u201cspoil\u201d everything with any kind of friction?<\/p>\n\n\n\n<p>To reduce friction, you can distribute samples of your product\u2019s functionality as free tools. An example of such a scenario is our very own <a href=\"https:\/\/ahrefs.com\">Ahrefs, the all-in-one SEO toolkit<\/a>. We offer visitors to sign up for the free <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a>&nbsp;if they\u2019re not ready to get the full&nbsp;deal.&nbsp;<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-161814\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/image_2023-06-26_090725018.png\" alt=\"Ahrefs lead magnet example\" width=\"2216\" height=\"902\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/image_2023-06-26_090725018.png 2216w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/image_2023-06-26_090725018-680x277.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/image_2023-06-26_090725018-768x313.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/image_2023-06-26_090725018-1536x625.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/image_2023-06-26_090725018-2048x834.png 2048w\" sizes=\"auto, (max-width: 2216px) 100vw, 2216px\"><\/figure>\n<\/div>\n\n\n<h4>Why it&nbsp;works:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Attracts visitors by offering to solve a problem for free while increasing your brand awareness.<\/li>\n<li>Allows you to show a sneak peek of your product and offer an upgrade.<\/li>\n<li>Puts the lead on a nurturing program.<\/li>\n<li>Decreases friction to your product.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.wq96i2r3l2el\">2. Product trials and samples<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">This type of lead magnet allows users to try a product or service risk-free. Since users usually need to fill in their contact information to get access, you can use that information to get in touch with&nbsp;them.&nbsp;<\/span><\/p>\n<p>You can limit your free trial by making it accessible for a set time and\/or introducing certain features.<\/p>\n\n\n\n\n\n<p>Here, we\u2019ve got examples from two competitors that provide book summary services. Blinkist lets you try its entire product for free for a limited time.<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/2-product-trial.png\" alt=\"CTA to start free trial. On its right, two phones and a pair of earphones\"><\/figure>\n<\/div>\n\n\n<p>A cool takeaway from this example is how it surveys visitors before it lets them in. I mean, why wouldn\u2019t someone \u201cinvest\u201d one minute or even less to fill the survey and get something for&nbsp;free?<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/3-onboarding-survey.jpg\" alt=\"Picture of two columns of books and a lady smiling. Below, the &quot;start the survey&quot; button\"><\/figure>\n<\/div>\n\n\n<p>And below, we have its competitor, Soundview. You can\u2019t get a trial period here. Only a sample of a book summary. Makes sense because one book summary should be enough to get a feel of the quality of Soundview\u2019s product.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-141959\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/4-product-sample.png\" alt=\"Text field where visitors can enter their email address to download the book summary\" width=\"584.5\" height=\"800\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/4-product-sample.png 1169w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/4-product-sample-311x425.png 311w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/4-product-sample-768x1051.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/4-product-sample-1122x1536.png 1122w\" sizes=\"(max-width: 1169px) 100vw, 1169px\"><\/p>\n\n\n\n\n\n\n\n<h4>Why it&nbsp;works:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The user can try your product before they buy&nbsp;it.<\/li>\n<li>While the user signs up for a free trial, you can offer them to sign up for a newsletter (or some kind of lead nurturing flow).<\/li>\n<li>The friction to&nbsp;your product is decreased.<\/li>\n<li>You can survey users during the onboarding to get <a href=\"https:\/\/ahrefs.com\/blog\/market-research\/\">market research<\/a>&nbsp;data.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Early access\/waiting lists<\/h3>\n<p><span style=\"font-weight: 400;\">An early access\/waiting list is a type of lead magnet where you collect contact information in exchange for accessing your product before everyone else.&nbsp;<\/span><\/p>\n<p>This idea might be a good fit for you&nbsp;if:<\/p>\n<ul>\n<li>You\u2019ve got a product idea that needs to see the light of day&nbsp;ASAP.<\/li>\n<li>You want to launch it to a limited number of people before going&nbsp;big.<\/li>\n<li>You want to get feedback from that small group of people before the entire internet sees&nbsp;it.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>In this example, we\u2019ve got Chip, the savings app. It launched its product with this kind of lead magnet. From the look of the <a href=\"https:\/\/www.getchip.uk\/\">website<\/a>&nbsp;now, it must have worked out nicely for the company.<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/5-waiting-list.png\" alt=\"Text field to enter email address to get early access to Chip's product\"><\/figure>\n<\/div>\n\n\n<h4>Why it&nbsp;works:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You can build a list of potential customers even before launching your product.<\/li>\n<li>You can use your list to discuss product functionality. Early birds are often the savvy people within your&nbsp;niche.<\/li>\n<li>It allows you to ship fast to a small\/controlled group.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.3r8u17nop2c2\">4. Discounts and bonuses<\/h3>\n\n\n\n<p>In this type of lead magnet, you offer visitors a discount or a bonus as an incentive to leave their contact information.<\/p>\n<p>It\u2019s a great idea for solving two challenges at the same time: giving people a nudge to shop for your brand and getting a direct marketing channel to people interested in what you&nbsp;offer.&nbsp;<\/p>\n\n\n\n<p>Quiksilver, the clothing brand, offers free shipping and free returns when people sign up for a free account. And it\u2019s probably a win-win. I\u2019m sure that free shipping and returns cost the company less than distributing its goods through other shops. Smart.<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/6-discount-lead-magnet.jpg\" alt=\"Form to add personal details and sign up for a free account\"><\/figure>\n<\/div>\n\n\n<p>WAWWA, another clothing brand, offers 15% off the first order just to get your email address. I guess that tells a lot about the power of having a prospect\u2019s email address.<\/p>\n\n\n\n<p>I love how it promises you a lot of spam. Everybody promises not to spam, but this brand does the opposite. WAWWA will probably send you product deals, which you expect and is what the brand \u201cwarned\u201d you about. Nobody can complain about&nbsp;that.<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/7-newsletter-lead-magnet.png\" alt=\"Text field to enter email address to get discounts and product updates\"><\/figure>\n<\/div>\n\n\n<h4>Why it&nbsp;works:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>People love discounts. Exchanging their email for a discount is quite a fair&nbsp;deal.<\/li>\n<li>Discounts can nudge your visitors toward making a purchase from&nbsp;you.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.ljx5yomovwfm\">5. Product demos<\/h3>\n<p><span style=\"font-weight: 400;\">This idea is about getting a prospect\u2019s contact information while signing them up for a product demo. People interested in a product enough to devote their time to a product demo usually don\u2019t mind sharing more than just their name and&nbsp;email.<\/span><\/p>\n\n\n\n<p>Self-service product trials can be ineffective when you\u2019re dealing with a complex product. In those cases, a prospect is better off with some guidance rather than presented with a mosaic of buttons and dials. This is where guided product demos come&nbsp;in.<\/p>\n\n\n\n<p>Depending on your target audience and market, you can also try other sales materials like comparisons, fact sheets, or third-party reports on your product.<\/p>\n\n\n\n<p>Help Scout has figured out the best way for a newcomer to experience its product (and convert into a happy customer) is to simply learn what the product is all about in a 1:1&nbsp;demo.<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/8-product-demo-lead-magnet.png\" alt=\"Form to fill in personal details to get a demo\"><\/figure>\n<\/div>\n\n\n<p>An interesting solution when it comes to demos is to have a chatbot prequalify&nbsp;the lead and schedule an appointment with them and your sales team. This example is from Metadata.io. &nbsp;<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/9-product-demo-2.png\" alt=\"Chatbot showing a message that a demo has been booked for a visitor\" width=\"1600\" height=\"943\"><\/figure>\n<\/div>\n\n\n<h4>Why it&nbsp;works:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>People who sign up for product demos are usually considering the offer quite seriously.<\/li>\n<li>You can get in direct contact with the lead: answer questions, fight objections, or even show how your features shine.<\/li>\n<li>This is a subtle but effective solution if you\u2019re not comfortable with sharing details about your product on the open internet.<\/li>\n<li>This is a common practice to attract enterprise customers, who usually have high requirements and specific needs.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.2lbmwatqzstg\">6. Free consultation<\/h3>\n<p><span style=\"font-weight: 400;\">Free consultation lead magnets gather contact information in exchange for some kind of service or for the ability to consult a subject matter expert at no cost. <\/span><span style=\"font-weight: 400;\">It\u2019s an ideal solution for all kinds of agencies and service providers.<\/span><\/p>\n\n\n\n\n\n<p>In this example, agency Single Grain offers a free, custom marketing plan. No better \u201cfoot in the door\u201d for a marketing agency than&nbsp;this.<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/10-free-assessment.png\" alt=\"Form to fill in personal details to get a free consultation \" width=\"1600\" height=\"849\"><\/figure>\n<\/div>\n\n\n<h4>Why it&nbsp;works:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get in direct contact with your audience and personalize your message.<\/li>\n<li>Allows you to get your \u201cfoot in the&nbsp;door\u201d.<\/li>\n<li>Potential to create the reciprocity effect.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">7. Courses<\/h3>\n<p>This type of lead magnet requires creating premium educational material to turn your visitors into&nbsp;leads.<\/p>\n<p>Since you\u2019re giving out a lot here, you can ask for more in return. What\u2019s more, education never ends for people serious about their profession so a quality free course can get you a \u201cfoot in the door\u201d to offer paid courses.&nbsp;<\/p>\n<p>Also, you don\u2019t need to create a special course just for lead generation. You can use a part of your premium course or repurpose existing content.&nbsp;<\/p>\n\n\n\n<p>This example from Qlik covers all bases about courses as lead magnets:<\/p>\n<ol>\n<li>Search queries related to data literacy lead to free courses on the platform.<\/li>\n<li>Free courses lead to assessments and paid courses.<\/li>\n<li>Assessments and paid courses lead to submitting contact information.<\/li>\n<\/ol>\n<p>Reading the list from points #1 to #3 gives you the user\u2019s perspective. Reading it from points #3 to #1 shows you the company\u2019s perspective.&nbsp;I think Qlik discovered that the more people know about the role of data in business, the more customers it can&nbsp;have.<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/11-course-lead-magnet.jpg\" alt=\"Summary of courses on data fundamentals and data fluency. Below each summary is a button for visitor to click through to start the course\/register for it\"><\/figure>\n<\/div>\n\n\n\n\n\n\n<h4>Why it&nbsp;works:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Courses are considered premium assets.<\/li>\n<li>You can educate your audience over a longer period.<\/li>\n<li>Courses are a great source of organic traffic.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.mrimfp65nabe\">8. White papers<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">A white paper is a comprehensive report or guide that informs readers concisely about a complex issue or problem and presents the brand\u2019s solution or viewpoint on it. It\u2019s somewhere between a B2B sales pitch and an academic paper.<\/span><\/p>\n\n\n\n<p>In this example, Ultimaker (a 3D printer manufacturer) gathers contact information from an audience interested in the <em>real <\/em>cost of owning a 3D printer. Naturally, one of its products is used as an example here.<\/p>\n\n\n\n<p>I think it\u2019s doing a good job because a) you read about its printer, but it doesn\u2019t feel like product placement, and b) it\u2019s true that other manufacturers don\u2019t always communicate the full cost of owning a 3D printer.<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/12-white-paper.png\" alt=\"Write-up about PDF. Below that, download button for PDF\"><\/figure>\n<\/div>\n\n\n<h4>Why it&nbsp;works:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You can save your most in-depth, expert content for your most qualified audience.<\/li>\n<li>This is a good way to show your expertise.<\/li>\n<li>You can use this opportunity to customize your content for specific market segments.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.hb3ti911xz1o\">9. Ebooks<\/h3>\n\n\n\n<p>Some problems are just too broad to tackle with one blog article. That\u2019s where ebooks come&nbsp;in.<\/p>\n\n\n\n<p>Ebooks are some of the most irresistible lead magnets because they offer free education on complex, professional topics that you\u2019ll find hard to get anywhere else.<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/13-ebooks.jpg\" alt=\"Write-up about DesignOps book. Below that, button to click through and get the book\"><\/figure>\n<\/div>\n\n\n<h4>Why it&nbsp;works:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ebooks attract people who are interested in learning more about your niche. They are likely good candidates in lead nurturing campaigns.<\/li>\n<li>Ebooks are considered premium content.<\/li>\n<li>Ebooks can be a part of a larger content distribution program. They can even be made with repurposed content.<\/li>\n<li>This is a rare opportunity to get someone\u2019s attention for more than five minutes.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.vsnab912e2e0\">10. Webinars\/virtual summits<\/h3>\n\n\n\n\n\n<p><span style=\"font-weight: 400;\">Both webinars and virtual summits are events hosted online but what sets them apart is size. Webinars are smaller and more focused, virtual summits aim to replicate in-person conferences.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are several advantages of this type of lead magnet over those offering text-based content:&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interaction between presenters and the audience.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visual and audio content can provide a more engaging learning experience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Experts draw audience attention and increase the credibility of content.<\/span><\/li>\n<\/ul>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/14-webinar-lead-magnet.jpg\" alt=\"On left, summary about the webinar. On right, text field to enter email address and register for it\"><\/figure>\n<\/div>\n\n\n<h4>Why it&nbsp;works:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Attracts industry professionals.<\/li>\n<li>Doesn\u2019t always require you to create content\u2014the speakers can do&nbsp;that.<\/li>\n<li>Brings invited guests, especially those who are influencers in your industry, closer to your&nbsp;brand.<\/li>\n<li>Live sessions let you communicate with audience.<\/li>\n<li>Can be recorded and used as evergreen content.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.pbrq3p2mcqh2\">11. Reports<\/h3>\n\n\n\n\n\n<p>Reports are usually collated after hundreds of professionals are surveyed. These professionals are often, if not always, the issuer\u2019s customers. Only then can the report be something truly new and unique. So this is not something every company can put together.&nbsp;<\/p>\n\n\n\n<p>But when you do manage to put something like this together, it speaks volumes about the scale of your operation.<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/15-report-lead-magnet.jpg\" alt=\"Write-up on HubSpot report; below that, download button for the report. Next to both is picture of someone typing on a computer \"><\/figure>\n<\/div>\n\n\n<p>An additional bonus of getting leads is that reports tend to naturally earn backlinks, which is one of the most <a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">important success factors in SEO<\/a>.<\/p>\n\n\n\n<div style=\"width: 1610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/16-hubspot-report-backlinks-report.jpg\" alt=\"Backlinks report results\" width=\"1600\" height=\"892\"><p class=\"wp-caption-text\">This one report earned Hubspot over 2k backlinks. Data via Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>.<\/p><\/div>\n\n\n\n<h4>Why it&nbsp;works:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reports are considered premium content.<\/li>\n<li>Reports can be great <a href=\"https:\/\/ahrefs.com\/blog\/link-bait\/\">linkbait<\/a>.&nbsp;<\/li>\n<li>On top of acquiring leads, you can additionally gain brand awareness if your reports get cited online.<\/li>\n<li>Reports usually attract industry professionals. And press&nbsp;too.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.yvxtju28xqj2\">12. Newsletters<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">This form of lead magnets doesn\u2019t really need an introduction. You can find newsletter sign-up forms all over the&nbsp;web.&nbsp;<\/span><\/p>\n\n\n\n<p>Some of those newsletters are just that\u2014a content digest regularly delivered to one\u2019s&nbsp;inbox.<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/17-newsletter-lead-magnet.png\" alt=\"Text field to enter email address to subscribe for Ahrefs' newsletter. Next to text field is our bearded man on a computer\"><\/figure>\n<\/div>\n\n\n<p>And some are a gateway to a lead nurturing program. It\u2019s common to see companies pitching their products or special deals in between the regular news.<\/p>\n\n\n\n<h4>Why it&nbsp;works:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Great way to remain in regular contact with your audience.<\/li>\n<li>Allows you to distribute any kind of content, e.g., educational materials, discounts, special announcements, etc.<\/li>\n<li>Good entry point of marketing automation programs.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.kjtwazg2ks94\">13. Calculators<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">This type of lead magnet utilizes calculators designed to solve specific problems: <\/span><span style=\"font-weight: 400;\">ROI calculators, financial calculators, statistical significance calculators, and so&nbsp;on.<\/span><\/p>\n\n\n\n<p>They are a brilliant way to lure in B2B prospects&nbsp;because a lot of decisions in business need to add up. But they can also work for B2C, e.g., mortgage calculators.<\/p>\n\n\n\n<p>A \u201clead magnet\u201d calculator <em>can<\/em>&nbsp;be directly related to your product, but it doesn\u2019t have to be. It can be about something that your audience cares about. A good example is this customer support hiring calculator from Help&nbsp;Scout:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/18-calculator-lead-magnet.jpg\" alt=\"Text field to enter email address to unlock calculator \"><\/figure>\n<\/div>\n<h4>Why it&nbsp;works:<\/h4>\n<ul>\n<li>This helps to answer any customer\u2019s fundamental questions, e.g., \u201cIs it worth&nbsp;it?\u201d<\/li>\n<li>It\u2019s a good opportunity to pitch your product or service directly.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"h.nys4sbs10jh\">14. Cheat sheets and checklists<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">A checklist is a list of items or tasks that need to be completed, checked, or remembered. While a cheat sheet is a concise set of notes used for quick reference; all the essential information in one&nbsp;place.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Great if your prospects are involved in a lot of repetitive work professionally. They won\u2019t have to look up the same small bits of information or remember all the details that can make or break a complex process.<\/span><\/p>\n\n\n\n<p>No wonder developers love cheat sheets. Here\u2019s an example collection of cheat sheets from Opensource.com. Each one is a lead magnet.<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/19-cheatsheet-lead-magnet.jpg\" alt=\"List of cheat sheets with a summary next to each sheet\"><\/figure>\n<\/div>\n\n\n<p>Here\u2019s another example. <a href=\"https:\/\/ahrefs.com\/blog\/how-to-write-a-press-release\/\">Creating a press release<\/a> can be stressful. You need to work with different stakeholders, get everything absolutely right, and sound interesting to the press at the same time. A \u201cpress release checklist\u201d lead magnet is hard to resist.<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/20-checklist-lead-magnet.jpg\" alt=\"Text field to enter personal details to access the checklist\"><\/figure>\n<\/div>\n\n\n<h4>Why it&nbsp;works:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Great way to attract an audience at the top of the funnel.<\/li>\n<li>Often shared.<\/li>\n<li>Likely to be used multiple times, equating to multiple opportunities for people to remember your&nbsp;brand.<\/li>\n<li>Highly practical: saves people time and unnecessary mistakes, offering positive emotional potential that can be associated with your&nbsp;brand.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.8b3tk515jlc8\">15. Templates<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Along with ebooks and newsletters, free templates are one of the most popular lead magnets.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A template is a pre-formatted file or document that serves as a starting point, eliminating the need to recreate everything from scratch. Your visitors will want to get it to save time, increase efficiency, and maybe even ensure consistency within their&nbsp;team.&nbsp;<\/span><\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/21-templates-lead-magnet.jpg\" alt=\"Types of templates in grid format\" width=\"1600\" height=\"1038\"><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s nothing wrong with using a template at work. A lot of people do that. If they\u2019re not using somebody else\u2019s template, they\u2019re using their own. Templates allow professionals to keep the quality of their work consistent without needing to go over the same problem multiple times.<\/span><\/p>\n\n\n\n<h4>Why it&nbsp;works:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Templates are a practical tool likely used multiple times. This means multiple opportunities for brand exposure.<\/li>\n<li>Templates can be great linkbait.<\/li>\n<li>Adding a template to a blog article can increase your chances of ranking on search engines (if that aligns with the <a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">search intent<\/a>&nbsp;of the&nbsp;query).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.25t5k6nw9w3z\">16. Swipe&nbsp;files<\/h3>\n\n\n\n<p>Looking for inspiration is probably one of the most common reasons to go online. And there\u2019s a special lead magnet for that as&nbsp;well.<\/p>\n<p><span style=\"font-weight: 400;\">In case you haven\u2019t heard about them, a swipe file is a place to store inspirational ideas, successful marketing materials, effective headlines, and&nbsp;more.<\/span><\/p>\n\n\n\n<p>Here, we\u2019ve got Webprofits\u2019 swipe file of handpicked landing page examples from 73 high-growth companies.<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/22-swipe-file-lead-magnet.png\" alt=\"Form to enter personal details to download swipe file\"><\/figure>\n<\/div>\n\n\n<h4>Why it&nbsp;works:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Great for helping people looking for inspiration.<\/li>\n<li>Allows the reader to save time on separating the wheat from the chaff, as swipe files are carefully curated ideas.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.c1owpc3yefzr\">17. Contests, quizzes, and giveaways<\/h3>\n<p><span style=\"font-weight: 400;\">To generate leads for your business you can also hold a contest, quiz, or giveaway.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This type of lead magnet can get you high volumes of leads but it\u2019s a bit tricky to handle.&nbsp;<\/span><\/p>\n\n\n\n<p>Getting a lead from a lead magnet that promises a prize is the easy part. The hard part is to convert that lead later on because you can attract leads not interested in your product (if the prize is something different from your product).<\/p>\n\n\n\n<p>One way is to try and get their attention while they wait for the winner\u2019s announcement. Another way is to point them to your product through a <a href=\"https:\/\/ahrefs.com\/blog\/marketing-automation\/#3-examples-marketing-automation\">drip campaign<\/a>&nbsp;after the whole&nbsp;event.<\/p>\n\n\n\n<p>Here\u2019s an interesting example. It combines a quiz and a contest. First, the visitor completes a personality quiz to reveal their perfect home decor style. Next, they can enter the contest to win furniture in that exact style. You can read the full case study <a href=\"https:\/\/www.shortstack.com\/blog\/how-a-global-furniture-brand-used-a-personality-quiz-to-collect-175000-leads\/\">here<\/a>.<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/23-quiz-lead-magnet.jpg\" alt=\"Form to enter personal details to join the giveaway; on its left is a living room decorated in &quot;urban chic&quot; style\"><\/figure>\n<\/div>\n\n\n<h4>Why it&nbsp;works:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You don\u2019t have to create any special content. You just need to have the budget to sponsor the&nbsp;prize.<\/li>\n<li>This is great for the top of the funnel, as the contest itself can drive awareness of your brand. You don\u2019t have to do anything special other than sponsoring a truly attractive prize.<\/li>\n<\/ul>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to create a lead magnet\" data-section=\"5-create-lead-magnet\">\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\" id=\"h.32x673majxuz\">How to create a lead magnet?<\/h2>\n<\/div><\/div>\n<p><span style=\"font-weight: 400;\">Generally, lead magnets are created in these six&nbsp;steps:&nbsp;<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Find a proven topic<\/strong>. You can find a topic with search potential through <a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">keyword research<\/a>, <a href=\"\/blog\/competitive-analysis-guide\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/competitor-analysis\/\">competitive research<\/a>, or looking for engaging topics on social media.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Choose the best content type<\/strong>. The content type will largely depend on the topic. You don\u2019t need to reinvent the wheel here - choose one of the tried and tested examples explained in this article.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Create your resource<\/strong>. Make sure to check out tools that can help you with that. For example, Teachable will handle all of the technical part of creating an online course, you only need to come up with content.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Publish your lead magnet<\/strong>. Again, using a dedicated tool will save you a lot of time here. For example, ConvertKit can help you set up sign-up forms on your site and deliver your content. Not all lead magnets need a self-hosted landing page. You can also consider using lead capturing tools on social media (e.g.,<a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/native-advertising\/lead-gen-ads\"> LinkedIn\u2019s Lead Gen Forms<\/a>).&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Promote it<\/strong>. Sample ideas: drive organic traffic with relevant <a href=\"https:\/\/ahrefs.com\/blog\/how-to-write-a-blog-post\/\">blog posts<\/a>, link from your high-traffic pages, share on your owned media (e.g., email, social media).&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Follow up<\/strong>. Don\u2019t stop at delivering the content. Follow up with the lead with a simple message to establish a conversation or use a sophisticated lead nurturing campaign.&nbsp;<\/span><\/li>\n<\/ol>\n<p>\n\n<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Tools for creating lead magnets\" data-section=\"6-tools\">\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\" id=\"h.32x673majxuz\">Helpful tools for creating lead magnets (free and&nbsp;paid)<\/h2>\n<\/div><\/div>\n<p><span style=\"font-weight: 400;\">Some of the tools you should find helpful when creating and promoting lead magnets.&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.loom.com\"><span style=\"font-weight: 400;\">Loom<\/span><\/a><span style=\"font-weight: 400;\"> - record your screen for tutorials, how-tos, and other videos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.canva.com\/\"><span style=\"font-weight: 400;\">Canva<\/span><\/a><span style=\"font-weight: 400;\"> - create custom graphics, helpful templates.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"http:\/\/ahrefs.com\"><span style=\"font-weight: 400;\">Ahrefs<\/span><\/a><span style=\"font-weight: 400;\"> - find topics with search demand, analyze your competition.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/sparktoro.com\/\"><span style=\"font-weight: 400;\">Sparktoro<\/span><\/a><span style=\"font-weight: 400;\"> - discover insights about your audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/explodingtopics.com\/\"><span style=\"font-weight: 400;\">Exploding topics<\/span><\/a><span style=\"font-weight: 400;\"> - discover trending topics.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/unsplash.com\/\"><span style=\"font-weight: 400;\">Unsplash<\/span><\/a><span style=\"font-weight: 400;\"> - free stock photography.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/convertkit.com\/\"><span style=\"font-weight: 400;\">ConvertKit<\/span><\/a><span style=\"font-weight: 400;\"> - set up sign-up forms and deliver your resources via&nbsp;email.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.hubspot.com\/products\/marketing\"><span style=\"font-weight: 400;\">Hubspot<\/span><\/a><span style=\"font-weight: 400;\"> - set up sign-up forms, integrate leads in a CRM, send lead nurturing campaigns.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/teachable.com\/\">Teachable<\/a> - create free (and paid) online courses.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.bhi5dr1mco2w\">Final thoughts<\/h2>\n\n\n\n<p>Lead magnets are a double-edged sword. On the one hand, they can help you get visitors\u2019 contact information. On the other, they can create friction for people who want to access something that could help you sell your products or services.<\/p>\n\n\n\n<p>Are leads more important than getting high volumes of organic traffic and, potentially, more brand awareness? This is a decision you need to make on your own. One solution may be to try and get the best of both worlds by getting your lead magnets search engine optimized.<\/p>\n\n\n\n\n\n\n\n<p>Want to learn more about lead generation? Check these&nbsp;out:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/lead-generation\/\">Lead Generation: The Beginner\u2019s Guide<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/lead-generation-tactics\/\">10 Lead Generation Tactics That Work (With Examples)<\/a>&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Got questions or comments? Ping me <a href=\"https:\/\/twitter.com\/m_makosiewicz\">on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s everything you need to know to start creating effective lead magnets, together with seventeen inspiring examples. Six things make lead magnets effective:&nbsp; Helpful and actionable. Address a specific problem that your target audience is facing and provide a practical<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":159,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[390],"tags":[],"coauthors":[412],"class_list":["post-141999","post","type-post","status-publish","format-standard","hentry","category-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lead Magnets Explained: Definition, Basics &amp; 17 Examples<\/title>\n<meta name=\"description\" content=\"Lead magnets need an attractive topic and effective traffic sources. Only then can they bring visitors closer to becoming your customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/lead-magnet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lead Magnets Explained: Definition, Basics &amp; 17 Examples\" \/>\n<meta property=\"og:description\" content=\"Want leads? You\u2019ll need magnets.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/lead-magnet\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-13T08:41:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-26T07:10:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/image_2023-06-26_090725018.png\" \/>\n<meta name=\"author\" content=\"Mateusz Makosiewicz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Want leads? 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