{"id":141929,"date":"2022-05-11T02:22:56","date_gmt":"2022-05-11T07:22:56","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=141929"},"modified":"2024-12-09T10:27:32","modified_gmt":"2024-12-09T15:27:32","slug":"experiential-marketing","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/experiential-marketing\/","title":{"rendered":"What Is Experiential Marketing? 22 Examples &amp; Takeaways"},"content":{"rendered":"\n<div class=\"intro-txt\">People love to be entertained, as well as learn and experience new things. So let\u2019s use this knowledge to build marketing experiences around our products and services.<\/div>\n\n\n\n<p>These experiences can help us sell our products and services and fulfill&nbsp;specific marketing goals.<\/p>\n\n\n\n<p>In this article, you\u2019ll learn what experiential marketing is all about and how to execute it based on more than 20 examples.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.z913pie3cblg\">What is experiential marketing?<\/h2>\n\n\n\n<p>Experiential marketing is a type of marketing that provides prospects or customers with real-life experiences to raise awareness, build understanding, or increase sales of products or services.<\/p>\n\n\n\n<p>These experiences can be offline, such as live events, trade shows, demo days, etc., or online webinars and conferences.<\/p>\n\n\n\n<p>In recent years, thanks to virtual reality and augmented reality, more and more opportunities for experiential marketing have emerged.<\/p>\n\n\n\n<p>However, according to <a href=\"https:\/\/atneventstaffing.com\/10-experiential-marketing-statistics-you-should-know-in-2022\/\">Experiential Trends<\/a>, 67% of consumers don\u2019t show up for low-cost or free virtual events.<\/p>\n\n\n\n<p>On the other hand, 75% of B2C marketers believe in-person events are vital to their success.<\/p>\n\n\n\n<p>Let\u2019s explore why experiences are important for marketers and brands.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.wmwfp9b7f1ig\">Why is experiential marketing important?<\/h2>\n\n\n\n<p>Experiential marketing has become increasingly important because it allows businesses to connect deeper with customers. The key difference between experiential marketing and <a href=\"https:\/\/ahrefs.com\/blog\/types-of-marketing\/\">other types of marketing<\/a>&nbsp;is that an experience takes place in \u201creal\u201d life.<\/p>\n\n\n\n<p>The main advantages of experiential marketing include the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Raise brand awareness<\/li>\n<li>Create search demand<\/li>\n<li>Create a bond between a brand and its audience<\/li>\n<li>Deliver authentic in-person experiences<\/li>\n<li>Capitalize on the fear of missing out<\/li>\n<li>Boost product or service trial<\/li>\n<li>Drive sales conversions<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.mutng3bx8jg2\">Experiential marketing examples and takeaways<\/h2>\n\n\n\n<p>There are several types of experiential marketing campaigns, and each has its pros and&nbsp;cons.<\/p>\n\n\n\n<p>Some campaigns can be applicable to any business, whereas others can only be applied to certain types of products or services. Besides a good product fit, making the choice between an experiential marketing strategy and a traditional one depends on your budget, goals, and target audience.<\/p>\n\n\n\n<p>Let\u2019s look at the different types of experiential marketing campaigns and see how these 22 examples can be used for inspiration. We\u2019ll go through the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pop-up stores<\/li>\n<li>Co-branding<\/li>\n<li>Solo experiences<\/li>\n<li>Product demos<\/li>\n<li>Product sampling<\/li>\n<li>Tours<\/li>\n<li>Conferences<\/li>\n<li>Classes and workshops<\/li>\n<li>Augmented reality and metaverse<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s dive into&nbsp;it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.wfx89hbeviou\">Pop-up stores<\/h3>\n\n\n\n<p>A pop-up shop is where a company temporarily takes over a physical space for a short time to showcase or sell its goods and services.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.y4i2irx1bl6k\">Hamleys<\/h4>\n\n\n\n<p>Hamleys is a world-famous British toy retailer that opened a pop-up shop in London in the build-up to Christmas trading.<\/p>\n\n\n\n<p>Along with the products it sold, the pop-up store also featured live product demonstrations and special guests.<\/p>\n\n\n\n<div style=\"width: 1345px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/1-hamleys-popup-shop.jpg\" alt=\"Bear mascot, shoppers, and event singers outside a Hamleys store \" width=\"1335\" height=\"868\"><p class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.hamleys.com\/media\/wysiwyg\/Opening_Ceremony_4.jpg\">Hamleys<\/a>.<\/p><\/div>\n\n\n\n<p>To quote <a href=\"https:\/\/www.retailgazette.co.uk\/blog\/2021\/11\/hamleys-pop-up-westfield\/\">Hamleys CEO Sumeet Yadav<\/a>, \u201cHamleys has always been about offering the very best in magical experiences for families, from making life-long memories during the festive period to finding the perfect toy for under the&nbsp;tree.\u201d<\/p>\n\n\n\n<p><strong>Takeaways for marketers<\/strong><\/p>\n\n\n\n<p>There\u2019s an abundance of retail space available in most cities and towns. Contact the management of shopping or town centers&nbsp;to explore retail opportunities.<\/p>\n\n\n\n<p>While the costs for a one-off pop-up store could be high, they can be spread over a series&nbsp;of events and experiences.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.lsklfvatiw7m\">Bowie 75<\/h4>\n\n\n\n<p><a href=\"https:\/\/bowie75.com\/\">Bowie 75<\/a>&nbsp;is a retail experience celebrating legendary musician David&nbsp;Bowie.<\/p>\n\n\n\n<p>A pop-up store opened in London (and New York) to enable fans to experience audio, video, and photography of his art, as well as purchase merchandise.<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/2-bowie-75.jpg\" alt=\"Homepage of the Bowie 75 website; singer David Bowie is featured reaching out to the right \"><\/figure>\n<\/div>\n\n\n\n\n<p><strong>Takeaways for marketers<\/strong><\/p>\n\n\n\n<p>The Bowie 75 website has an event section and sign-up form to help its team build up a database of fans, which it can use to promote future pop-up shop openings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.91okgsiym0x6\">Co-branding<\/h3>\n\n\n\n<p>Co-branding is when two or more companies collaborate to create an experience that jointly benefits both brands.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.pd7i42g5006g\">Zavvi and&nbsp;Lego<\/h4>\n\n\n\n<p>Zavvi is an online entertainment retailer that partnered with supplier Lego, a plastic brick toy&nbsp;brand.<\/p>\n\n\n\n<p>They created a <a href=\"https:\/\/www.retaildestination.co.uk\/zavvi-brings-exclusive-lego-pop-up-store-to-trafford-centre\/\">pop-up store<\/a>&nbsp;in a high-traffic Manchester (U.K.) shopping center for a month that featured Lego products that Zavvi stocked.<\/p>\n\n\n\n<div style=\"width: 750px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/3-zavvi-and-lego.jpg\" alt=\"External facade of the Zavvi and Lego store; Lego figurines can be seen in the glass built-ins  \" width=\"740\" height=\"431\"><p class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.retaildestination.co.uk\/zavvi-brings-exclusive-lego-pop-up-store-to-trafford-centre\/\">Retail Destination<\/a>.<\/p><\/div>\n\n<p><strong>Takeaways for marketers<\/strong><\/p>\n\n\n\n<p>Co-branding is a win-win, especially when a retailer and supplier work together.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.b9jn323yejrl\">Ahrefs and Buffer<\/h4>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/timsoulo\">Tim Soulo<\/a>, CMO of&nbsp;Ahrefs, and <a href=\"https:\/\/twitter.com\/brian_g_peters\">Brian Peters<\/a>&nbsp;from Buffer teamed up to share strategies on getting website traffic through evergreen content (SEO) and social media marketing in a livestream.<\/p>\n\n\n\n<p>Hosted on YouTube, the audience could interact with the hosts using the chat function and use the resources and slides provided.<\/p>\n\n\n\n<p>\n<\/p><div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-xn2xcfqrebu\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-xn2xcfqrebu\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/xn2XCFqREbU?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/xn2XCFqREbU?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n\n<p><strong>Takeaways for marketers<\/strong><\/p>\n\n\n\n<p>Ahrefs and Buffer are a good fit for co-branding because their services don\u2019t compete with each&nbsp;other.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.v7pfgbf1vpu9\">Calvin Klein, Palace Skateboards, Pet Shop Boys, Willem Dafoe, and Joan Collins<\/h4>\n\n\n\n<p>Experiential marketing is about evoking experiences, and this collaboration merges nostalgic brands and products\u2014CK One, Pet Shop Boys, Willem Dafoe, and Joan Collins\u2014with a modern skateboarding brand, Palace.<\/p>\n\n\n\n<p>The campaign features on the websites and social media accounts of Calvin Klein, Palace, and Pet Shop&nbsp;Boys.<\/p>\n\n\n\n<p>\n<\/p><div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-lbkrwfmme20\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-lbkrwfmme20\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/lbKrWFMME20?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/lbKrWFMME20?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n\n<p>Calvin Klein initially launched CK One in the \u201990s, where a \u201cmemory comes with a scent,\u201d and the reimagined product comes in a smaller bottle.<\/p>\n\n\n\n<p>All co-brands will aim to leverage the opportunity to achieve their own marketing goals.<\/p>\n\n\n\n<p><strong>Takeaways for marketers<\/strong><\/p>\n\n\n\n<p>You\u2019ll need a strong brand and big marketing to activate this type of campaign; it\u2019s a risk\u2014but a rewarding one if pulled off successfully.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.e33sd9w3ak8t\">Solo experiences<\/h3>\n\n\n\n<p>A solo event is where a few, rather than many, people experience a brand, product, or service.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.j6yiasolkrbb\">GuitarGuitar<\/h4>\n\n\n\n<p>GuitarGuitar is the largest guitar retailer in the U.K. and provides soundproof booths to allow customers to experience and try out guitars.<\/p>\n\n\n\n<p>Customers can plug the guitar into an amp, close the door, and play as loudly as possible with other customers oblivious to the&nbsp;sound.<\/p>\n\n\n\n<div style=\"width: 590px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/4-guitarguitar.jpg\" alt=\"Soundproof booth with guitars hanging on the wall\" width=\"580\" height=\"387\"><p class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.guitarguitar.co.uk\/stores\/edinburgh\/\">GuitarGuitar<\/a>.<\/p><\/div>\n\n\n\n<p><strong>Takeaways for marketers<\/strong><\/p>\n\n\n\n<p>Solo experiences are ideal for high-ticket products, such as guitars, but probably not very practical for fast-moving consumer goods.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.ipbn7tfxfc4i\">Philadelphia 76ers \u2013 360 Video&nbsp;Booth<\/h4>\n\n\n\n<p>VIP guests were given a <a href=\"https:\/\/www.nycphotoparty.com\/2021\/08\/31\/76ers-vip-fans-360-hd-video-booth-experience\/\">video booth experience<\/a>&nbsp;at a football stadium, which they could share on their social media accounts.<\/p>\n\n\n\n<div style=\"width: 1610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/5-philadelphia-76ers.jpg\" alt=\"Two girls celebrating. One is holding a Philadelphia 76er flag and the other a foam finger\" width=\"1600\" height=\"1191\"><p class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.nycphotoparty.com\/2021\/08\/31\/76ers-vip-fans-360-hd-video-booth-experience\/\">NYC Photo Party<\/a>.<\/p><\/div>\n\n\n\n<p><strong>Takeaways for marketers<\/strong><\/p>\n\n\n\n<p>This experience lends itself well to specific products and industries, such as sport, entertainment, and hospitality, so make sure any experience aligns with your brand values.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.igp664w74hhr\">Product demos<\/h3>\n\n\n\n<p>A product demo is where a company lets customers try its products or services.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.nyzb9odn9ghj\">Wilson Golf<\/h4>\n\n\n\n<p>Wilson is a worldwide golf brand that hosted 95 <a href=\"https:\/\/www.wilson.com\/events\/golf\/en-us\/schedule\/?view=all\">product demo days<\/a>&nbsp;throughout the U.S. in 2022, where golfers can try new golf clubs and balls and have custom-fit equipment.<\/p>\n\n\n\n<div style=\"width: 1210px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/6-wilson-golf.jpg\" alt=\"People gathered outside a product demo booth and trying out golf clubs\" width=\"1200\" height=\"800\"><p class=\"wp-caption-text\">Source: <a href=\"https:\/\/mygolfspy.com\/wilson-staff-2020\/\">MyGolfSpy<\/a>.<\/p><\/div>\n\n\n\n<p><strong>Takeaways for marketers<\/strong><\/p>\n\n\n\n<p>Product demonstration tours like Wilson\u2019s enable manufacturers to put products into the end-users\u2019 hands while supporting their retail customers and&nbsp;sales.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.gdvwz966ioq1\">Apple Genius Bar<\/h4>\n\n\n\n<p>Apple\u2019s Genius Bar is another product demonstration experience where Apple\u2019s technical staff helps customers learn how to use its products.<\/p>\n\n\n\n<p>You\u2019ll find a <a href=\"https:\/\/www.apple.com\/uk\/retail\/glasgow\/\">Genius Bar<\/a>&nbsp;in most Apple retail stores. To meet with a staff member, customers need to book an appointment online.<\/p>\n\n\n\n<div style=\"width: 702px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/7-genius-bar-apple.jpg\" alt=\"Customer talking to a Genius Bar rep while standing in front of iPhones and a computer\" width=\"692\" height=\"556\"><p class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.apple.com\/uk\/retail\/glasgow\/\">Apple<\/a>.<\/p><\/div>\n\n\n\n<p><strong>Takeaways for marketers<\/strong><\/p>\n\n\n\n<p>Genius Bars won\u2019t work for pile-it-high-sell-it-cheap retailers like Tesco or Walmart because Apple has positioned the in-store product experience and Genius Bar appointments as central to its premium brand strategy.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.l68pfzuuavhh\">Ahrefs Enterprise<\/h4>\n\n\n\n<p>Ahrefs provides one-to-one <a href=\"https:\/\/ahrefs.com\/enterprise\">product demonstrations<\/a>,&nbsp;customer support, and other enterprise-level benefits for qualified leads.<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/8-ahrefs-enterprise.png\" alt=\"Form to book a call and learn more about Ahrefs' Enterprise \"><\/figure>\n<\/div>\n\n\n<p><strong>Takeaways for marketers<\/strong><\/p>\n\n\n\n<p>Most enterprise customers have higher expectations and more diverse needs than any other type of customer, so this example is as much about experiential marketing as it is about pricing your services.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.4euez8tffdsp\">Product sampling<\/h3>\n\n\n\n<p>Product sampling is when businesses offer free samples of their products to potential customers to promote brand awareness, generate leads, or increase sales.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.jgeouia76ly5\">Pret a Manger<\/h4>\n\n\n\n<p>Pret a Manger is a <a href=\"https:\/\/ahrefs.com\/blog\/franchise-seo\/\">franchise<\/a> of 460 sandwich and coffee shops throughout the U.K.<\/p>\n\n\n\n<p>To promote its new coffee subscription service, consumers sampled a free flat white coffee.<\/p>\n\n\n\n<p>Staged in a London shopping center, event staff served shoppers coffee from a branded <a href=\"https:\/\/wearepurity.com\/projects\/provamel-pret-a-manger\/\">Piaggio van<\/a>.<\/p>\n\n\n\n<div style=\"width: 1610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/9-pret-a-manger.jpg\" alt=\"Pret's branded Piaggio van dispensing coffee for patrons \" width=\"1600\" height=\"900\"><p class=\"wp-caption-text\">Source: <a href=\"https:\/\/wearepurity.com\/projects\/provamel-pret-a-manger\/\">Purity<\/a>.<\/p><\/div>\n\n\n\n<p><strong>Takeaways for marketers<\/strong><\/p>\n\n\n\n<p>There are no results for this campaign, which suggests it may not have been successful. So if you\u2019re considering this type of campaign, be sure to implement a lead or purchase a tracking system.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.tatc0rf9w1vd\">Ahrefs<\/h4>\n\n\n\n<p>Product sampling works online and in person.<\/p>\n\n\n\n<p>Ahrefs provides <a href=\"https:\/\/ahrefs.com\/free-seo-tools\">several free tools<\/a>&nbsp;that enable non-customers to sample and experience some of its marketing tools.<\/p>\n\n\n\n<div style=\"width: 1610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/10-ahrefs-keyword-generator.png\" alt=\"Ahrefs' free keyword generator tool showing results for &quot;experiential marketing&quot; \" width=\"1600\" height=\"1146\"><p class=\"wp-caption-text\">Screenshot taken from Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keyword-generator\">free keyword generator tool<\/a>.<\/p><\/div>\n\n\n\n<p>But the best example is <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a>,&nbsp;which helps you analyze and review your website performance and rankings while simultaneously allowing you to experience the paid-for tools.<\/p>\n\n\n\n<p><strong>Takeaways for marketers<\/strong><\/p>\n\n\n\n<p>The backlink checker is the second-most linked-to Ahrefs page, and the keyword generator is the 10th most-linked page.<\/p>\n\n\n\n<p>These two tools, combined, have earned around 8,500 unique referring domains.<\/p>\n\n\n\n<div style=\"width: 1129px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/11-best-by-links.png\" alt=\"Best by links report results \" width=\"1119\" height=\"811\"><p class=\"wp-caption-text\">Screenshot taken from <strong>Best by links<\/strong>&nbsp;report in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>.<\/p><\/div>\n\n\n\n<p>Product sampling of online tools is an excellent tactic if you\u2019re looking to <a href=\"https:\/\/ahrefs.com\/blog\/link-bait\/\">earn backlinks<\/a>&nbsp;and new customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.ed9z9zoj6ka9\">Tours<\/h3>\n\n\n\n<p>A tour is when customers get to see a company behind the scenes and, usually, receive product or service samples.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.n7shvh7qtgoa\">Guinness<\/h4>\n\n\n\n<p>The <a href=\"https:\/\/www.guinness-storehouse.com\/en\">Guinness Storehouse<\/a>&nbsp;is a unique brewery experience in Dublin, Ireland, where consumers can tour the brand museum, learn how to pour the perfect pint, and taste the stout beer in the rooftop bars.<\/p>\n<div id=\"attachment_141911\" style=\"width: 550px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-141911\" class=\"wp-image-141911\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/12-guinness.jpg\" alt=\"Exterior of Guinness Storehouse's building \" width=\"540\" height=\"740\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/12-guinness.jpg 1080w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/12-guinness-310x425.jpg 310w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/12-guinness-768x1052.jpg 768w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\"><p id=\"caption-attachment-141911\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.facebook.com\/guinnessstorehouse\/photos\/a.193226204044520\/3899693876731049\">Guinness Storehouse\u2019s Facebook page<\/a>.<\/p><\/div>\n\n\n\n\n\n<p><strong>Takeaways for marketers<\/strong><\/p>\n\n\n\n<p>Brand experiences like these from Guinness and <a href=\"https:\/\/www.nike.com\/retail\/s\/nike-nyc-house-of-innovation-000\">Nike<\/a>&nbsp;are the pinnacle of brand or product category leadership.<\/p>\n\n\n\n<p>If you\u2019re an emerging or challenger&nbsp;brand, this experience may not be a good&nbsp;fit.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.fl9qelozi4c5\">Laphroaig<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.laphroaig.com\/en\/\">Laphroaig<\/a>&nbsp;is a brand of Scottish whiskey distilled on the island of Islay, accessible only by&nbsp;ferry.<\/p>\n\n\n\n<p>Visitors can learn about the history and secrets of distilling whiskey. They can also extract their favorite \u201cdram\u201d from a cask to take home in a branded gift&nbsp;box.<\/p>\n\n\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/13-laphroaig.jpg\" alt=\"Man opening Laphroaig whiskey \" width=\"975\" height=\"662\"><\/figure>\n<\/div>\n\n\n<p><strong>Takeaways for marketers<\/strong><\/p>\n\n\n\n<p>Laphroaig is a nostalgia or destination brand much like the rum brands from Barbados, so these experiences are ideal for tourists and brand enthusiasts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.ruabr57ghe4w\">Conferences<\/h3>\n\n\n\n<p>A conference is an event where people gather to discuss their industry or profession topics.<\/p>\n\n\n\n<p>Conferences enable people to network with other professionals in the same&nbsp;field.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.bbws69529t6f\">BrightonSEO<\/h4>\n\n\n\n<p>BrightonSEO is the world\u2019s most renowned conference for the SEO industry and brings together SEO experts and practicing search marketers.<\/p>\n\n\n\n<p>There are live talks, in-person training, and networking events.<\/p>\n\n\n\n<p><\/p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Who\u2019s attending <a href=\"https:\/\/twitter.com\/hashtag\/brightonSEO?src=hash&amp;ref_src=twsrc%5Etfw\">#brightonSEO<\/a> ? Come say hi to the <a href=\"https:\/\/twitter.com\/ahrefs?ref_src=twsrc%5Etfw\">@ahrefs<\/a> booth! <a href=\"https:\/\/t.co\/Qpofl9l4lA\">pic.twitter.com\/Qpofl9l4lA<\/a><\/p>\u2014 Michal Pec\u00e1nek (@michalpecanek) <a href=\"https:\/\/twitter.com\/michalpecanek\/status\/1511976035621158912?ref_src=twsrc%5Etfw\">April 7,&nbsp;2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<p>For example, in April 2022, besides being a headline sponsor, our own Joshua Hardwick presented the process and challenges of <a href=\"https:\/\/april2022.brightonseo.com\/talks\/why-scaling-great-content-is-bloody-hard\/\">scaling content<\/a>.<\/p>\n\n\n\n<p><strong>Takeaways for marketers<\/strong><\/p>\n\n\n\n<p>Presenting at a conference allows you to share your expertise and educate the audience on your topic experiences.<\/p>\n\n\n\n<p>Having a presence as an exhibitor allows you to create more personal connections with your fans and target audience.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.ipqenbfparfc\">Craft + Commerce<\/h4>\n\n\n\n<p><a href=\"https:\/\/conference.convertkit.com\/\">Craft + Commerce<\/a>&nbsp;is an in-person and virtual three-day conference held by ConvertKit that brings content creators together to experience keynote speeches, workshops, and meetings.<\/p>\n\n\n\n<p>Income is generated from ticket sales and event sponsors.<\/p>\n\n\n\n<div style=\"width: 1250px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/14-craft-plus-commerce.jpg\" alt=\"Man speaking on stage at a Craft + Commerce talk \" width=\"1240\" height=\"527\"><p class=\"wp-caption-text\">Source: <a href=\"https:\/\/community.convertkit.com\/post\/from-craft-commerce-2019-5ee7b230b36ff96c2416444d\">ConvertKit<\/a>.<\/p><\/div>\n\n\n\n<p><strong>Takeaways for marketers<\/strong><\/p>\n\n\n\n<p>ConvertKit markets the conference superbly to its customer base. You\u2019re made aware of the conference on its website and within the application. You\u2019ll also receive regular emails with information on the conference benefits and key speakers.<\/p>\n\n\n\n<p>However, an own-brand conference requires a huge investment in planning, time, and budget.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.76qbplpz4r5n\">Classes and workshops<\/h3>\n\n\n\n<p>A workshop or class is an event hosted anywhere by an expert who teaches a small number of people how to make or do something practical.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.o3zo6g6n7a9n\">Vivrant Winter Camp and J\u00e4germeister<\/h4>\n\n\n\n<p>During lockdown, Swedish record label Vivrant created a \u201cWinter Camp\u201d to connect record label artists with&nbsp;fans.<\/p>\n\n\n\n<p>The online experience provided fans with an insight into the creative process, live Q&amp;As, and live sets from the musicians.<\/p>\n\n\n\n<p>J\u00e4germeister sponsored this experience as part of its \u201cSave The Night\u201d campaign.<\/p>\n\n\n\n<p>The head of the record label explains the experience in this&nbsp;video.<\/p>\n\n\n\n<p>\n<\/p><div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-kw1cuagltok\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-kw1cuagltok\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/KW1cuAgLTok?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/KW1cuAgLTok?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n\n<p><strong>Takeaways for marketers<\/strong><\/p>\n\n\n\n<p>This type of campaign allows your audience (or fans) to get up close and personal and form a close connection with the people behind the&nbsp;brand.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.ipigp5hbdkyd\">Kirstie\u2019s Flowers \u2013 Local florist<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.kirstiesflowers.com\">Kirstie\u2019s Flowers<\/a>&nbsp;is a local florist in my hometown that converted part of its retail space to host flower arrangement evening classes for customers.<\/p>\n\n\n\n<p>These classes don\u2019t cannibalize product sales\u2014quite the opposite. They generate interest and business for flower arrangements required at weddings and large events.<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/15-kirstie-s-flowers.jpg\" alt=\"Exterior of Kirstie's Flowers' shop \"><\/figure>\n<\/div>\n\n\n<p><strong>Takeaways for marketers<\/strong><\/p>\n\n\n\n<p>Even the smallest of businesses can implement experiential marketing, as demonstrated by this local florist.<\/p>\n\n\n\n<p>Use your existing property, leverage your customer base, and create workshops that align with your product or service.<\/p>\n\n\n\n<p>With free booking and appointment tools available from <a href=\"https:\/\/www.google.com\/maps\/reserve\/\">Google<\/a>&nbsp;and <a href=\"https:\/\/calendly.com\/\">Calendly<\/a>,&nbsp;you can gauge interest for a class or workshop before actually staging these events.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.hdeh6ye4nkrp\">SparkToro Office Hours<\/h4>\n\n\n\n<p>An audience research tool, <a href=\"https:\/\/sparktoro.com\/\">SparkToro<\/a>, hosted an online workshop to demonstrate how content marketers could improve their ROI using its software.<\/p>\n\n\n\n<p>In the session, over 1,400 people attended a live workshop where they could ask questions, interact with the hosts, and receive workshop assets such as video recordings, checklists, and presentation slides post-event.<\/p>\n\n\n\n<div style=\"width: 1559px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/16-sparktoro-office-hours.jpg\" alt=\"Two speakers appearing on a SparkToro Office Hours online session \" width=\"1549\" height=\"1306\"><p class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.crowdcast.io\/e\/sparktoro-office-hours-9\/register\">Crowdcast<\/a>.<\/p><\/div>\n\n\n\n<p><strong>Takeaways for marketers<\/strong><\/p>\n\n\n\n<p>This workshop is a lesson for marketers who want to add value beyond a regular webinar.<\/p>\n\n\n\n<p>During the workshop, co-founder <a href=\"https:\/\/twitter.com\/randfish\">Rand Fishkin<\/a>&nbsp;delivered the brand personality as he taught attendees how to use his product.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.urs3n5i7807o\">Augmented reality and metaverse<\/h3>\n\n\n\n<p>Augmented reality (AR) overlays digital information onto real-world environments, such as physical objects or places in&nbsp;space.<\/p>\n\n\n\n<p>AR is used to create interactive experiences where users are immersed within a virtual world.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.mwyrjqivendg\">Shopify and IKEA&nbsp;AR<\/h4>\n\n\n\n<p>Shopify\u2019s AR enables online shoppers to better experience products before purchasing them.<\/p>\n\n\n\n<p>Here\u2019s an example of a <a href=\"https:\/\/shophorne.com\/products\/signal-desk-lamp-si333\">table light using AR<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visit the product page on your mobile phone<\/li>\n<li>Select the AR button<\/li>\n<li>Product appears on your screen<\/li>\n<li>Move the product around and position it next to the computer<\/li>\n<\/ul>\n\n\n\n<p>IKEA AR works similarly, but I did have some trouble positioning this <a href=\"https:\/\/www.ikea.com\/gb\/en\/p\/markus-office-chair-vissle-dark-grey-30261152\/\">office chair<\/a>&nbsp;on my floor and not by the desktop.<\/p>\n\n\n\n<div style=\"width: 1610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/17-shopify-and-ikea-ar.png\" alt=\"Picture split into two sections. On left, a desk lamp; on right, the same desk lamp appearing on a table with help of AR\" width=\"1600\" height=\"1363\"><p class=\"wp-caption-text\">Source: <a href=\"https:\/\/shophorne.com\/products\/signal-desk-lamp-si333\">HORNE<\/a>.<\/p><\/div>\n\n\n\n<p><strong>Takeaways for marketers<\/strong><\/p>\n\n\n\n<p>With the online share of <a href=\"https:\/\/www.retailresearch.org\/online-retail.html\">total retail sales at 28.9%<\/a>&nbsp;in the U.K. and 20.7% in North America, product experience is critical to the purchasing process.<\/p>\n\n\n\n<p>Some products, such as eyewear, are a challenge to experience online. But there\u2019s a bright future for retailers invested in&nbsp;AR.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.cut97nnjldb7\">Travis Scott and Fortnite<\/h4>\n\n\n\n<p>Fortnite is a video game played on popular consoles such as Playstation and&nbsp;Xbox.<\/p>\n\n\n\n<p>Musician Travis Scott collaborated with the game designer to stage a virtual concert for fans of the&nbsp;game.<\/p>\n\n\n\n<p>With an estimated 12 million concert attendees, the musician earned a <a href=\"https:\/\/www.nme.com\/news\/gaming-news\/travis-scott-earned-20million-fortnite-concert-event-2829792\">reputed $20 million<\/a>&nbsp;from the performance.<\/p>\n\n\n\n<div style=\"width: 706px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/18-travis-scott-virtual-concert.jpg\" alt=\"Virtual version of Travis Scott holding up sparkling hands \" width=\"696\" height=\"442\"><p class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.nme.com\/news\/gaming-news\/travis-scott-earned-20million-fortnite-concert-event-2829792\">NME<\/a>.<\/p><\/div>\n\n\n\n<p><strong>Takeaways for marketers<\/strong><\/p>\n\n\n\n<p>Gaming platforms are no different from MTV of yesteryears; it\u2019s where large audiences hang&nbsp;out.<\/p>\n\n\n\n<p>There are vast audiences of gamers who play video games, so give them something to leverage your brand and increase your revenue.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.39okj3zabpdl\">Nikeland<\/h4>\n\n\n\n<p>Roblox is an online platform where people play games created by other&nbsp;users.<\/p>\n\n\n\n<p>Nike created its own game called <a href=\"https:\/\/www.roblox.com\/nikeland\">Nikeland<\/a>&nbsp;for customers and gamers.<\/p>\n\n\n\n<p>To get started, you register and then download or install the&nbsp;app.<\/p>\n\n\n\n<p>Nikeland is a shared digital space where players can create their own personalized avatar, purchase clothing and accessories, participate in community events, and connect to the real world via smartphones.<\/p>\n\n\n\n<p>As a sports brand, Nike wants its users to be active, so players can choose to play the game on their smartphones; an accelerometer in the game will track movement, such as a gamer walking into a real Nike store, where the avatar is rewarded with more superpowers.<\/p>\n\n\n\n<div style=\"width: 1610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/05\/19-nike-land-game.png\" alt=\"Landscape view of Nikeland\" width=\"1600\" height=\"900\"><p class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.roblox.com\/nikeland\">Roblox<\/a>.<\/p><\/div>\n\n\n\n<p><strong>Takeaways for marketers<\/strong><\/p>\n\n\n\n<p>Not only is Nike creating brand awareness and attracting millions of visitors to Nikeland each month, but it\u2019s also connecting the real and online worlds of customers with this unique experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.gkwhhvoukifi\">Final thoughts<\/h2>\n\n\n\n<p>Experiential marketing allows brands to expose customers to products and services through events, activities, and experiences rather than just ad campaigns and content.<\/p>\n\n\n\n<p>These experiences can occur online and offline without large budgets and can build brand awareness, interest, product adoption, and&nbsp;sales.<\/p>\n\n\n\n<p>Got questions? Ping me <a href=\"https:\/\/twitter.com\/FraserMcCulloch\">on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>These experiences can help us sell our products and services and fulfill&nbsp;specific marketing goals. In this article, you\u2019ll learn what experiential marketing is all about and how to execute it based on more than 20 examples. What is experiential marketing?<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":180,"featured_media":141934,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[390],"tags":[],"coauthors":[439],"class_list":["post-141929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is Experiential Marketing? 22 Examples &amp; Takeaways<\/title>\n<meta name=\"description\" content=\"Experiential marketing provides prospects or customers with real-life experiences to achieve various marketing goals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/experiential-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Experiential Marketing? 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