{"id":14165,"date":"2017-01-31T19:38:39","date_gmt":"2017-02-01T03:38:39","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=14165"},"modified":"2024-02-02T12:31:25","modified_gmt":"2024-02-02T17:31:25","slug":"keyword-ideas","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/keyword-ideas\/","title":{"rendered":"4 Ways to Find Untapped Keyword Ideas With Great Traffic Potential"},"content":{"rendered":"
SEO success relies heavily on the keywords you choose to target. <\/div>\n

But most SEOs\/marketers rely on the same tools (e.g. Google Keyword Planner<\/a>) for keyword ideas and thus, many people often end up targeting the same small group of terms.<\/p>\n

The result? It becomes more difficult to rank for said keywords.<\/p>\n

I\u2019m not saying keyword tools aren\u2019t useful; they can give you almost endless keyword ideas.<\/p>\n

However, they tend to work best when you\u2019re in a broad niche with many subtopics, as each subtopic will contain hundreds of thousands of relevant keywords (e.g. \u201cfitness\u201d may embody \u201cweight loss\u201d and \u201cbodybuilding\u201d).<\/p>\n

But what if your niche is quite narrow? (e.g. \u201cused cars\u201d)<\/p>\n

What if all the juicy keywords typically thrown out by keyword tools have already been nailed by the competition?<\/p>\n

In this case, you\u2019ll need to learn more about your target audience and how they speak. This is the only way to find hidden keyword gems that haven\u2019t already been picked up by your competitors.<\/p>\n

In this post, I\u2019ll outline 4 simple ways to do this. I\u2019ll also explain how to analyze them for traffic potential and ranking difficulty.<\/p>\n

Let\u2019s get started!<\/p>\n

\"Beginner's
New to keyword research? Check out our<\/div>
Beginner\u2019s guide to keyword research<\/a><\/div><\/div>\n

#1 - Get inside the heads of your customers<\/h2>\n

Brainstorming is the quickest and easiest way to get some initial keyword\/topic ideas.<\/p>\n

But, because we\u2019re SEOs, most of us tend to subconsciously try to think of keywords that may have high search volumes.<\/p>\n

This is all fine until you consider the following:<\/p>\n