{"id":141252,"date":"2022-04-27T03:36:54","date_gmt":"2022-04-27T08:36:54","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=141252"},"modified":"2024-05-13T10:20:43","modified_gmt":"2024-05-13T15:20:43","slug":"types-of-blog-posts","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/types-of-blog-posts\/","title":{"rendered":"10 Types of Blog Posts &amp; How to Use Them Effectively"},"content":{"rendered":"\n<div class=\"intro-txt\">When&nbsp;it comes to writing a blog post, there are multiple formats you can use\u2014and it all depends on the goal of your article and what your audience is looking for.<\/div>\n\n\n\n<p>Here are some popular types of blog posts to know, along with examples of how to use&nbsp;them:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#1-how-to-guides\">How-to guides<\/a><\/li>\n<li><a href=\"#2-content-hubs\">Content hubs<\/a><\/li>\n<li><a href=\"#3-expanded-definition-posts\">Expanded definition posts<\/a><\/li>\n<li><a href=\"#4-listicles\">Listicles, aka list&nbsp;posts<\/a><\/li>\n<li><a href=\"#5-expanded-list-posts\">Expanded list&nbsp;posts<\/a><\/li>\n<li><a href=\"#6-news\">News<\/a><\/li>\n<li><a href=\"#7-data-studies\">Data studies<\/a><\/li>\n<li><a href=\"#8-case-studies\">Case studies<\/a><\/li>\n<li><a href=\"#9-cheat-sheets-and-checklists\">Cheat sheets and checklists<\/a><\/li>\n<li><a href=\"#10-templates\">Templates<\/a><\/li>\n<\/ol>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. How-to guides\" data-section=\"1-how-to-guides\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.8bl9vgjfvsm9\">1. How-to guides<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>A how-to post offers a series of specific, chronological steps on how to achieve a goal. It\u2019s typically structured like&nbsp;so:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-141235\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/1-howto-guide.png\" alt=\"Infographic showing structure of a how-to guide, a common type of blog post format.\" width=\"581\" height=\"1120\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/1-howto-guide.png 830w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/1-howto-guide-220x425.png 220w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/1-howto-guide-768x1480.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/1-howto-guide-797x1536.png 797w\" sizes=\"auto, (max-width: 581px) 100vw, 581px\"><\/p>\n\n\n\n\n\n<p>For instance, <a href=\"https:\/\/ahrefs.com\/blog\/how-to-choose-keywords-for-seo\/\">this post<\/a>&nbsp;is titled \u201cHow to Choose the Right Words for SEO\u201d and shows you how to achieve&nbsp;that goal through a four-step process:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Step 1<\/strong>&nbsp;\u2013&nbsp;Find keywords with search traffic potential<\/li>\n<li><strong>Step 2<\/strong>&nbsp;\u2013&nbsp;Create content that aligns with search intent<\/li>\n<li><strong>Step 3<\/strong>&nbsp;\u2013&nbsp;Ensure the keyword has \u201cbusiness potential\u201d<\/li>\n<li><strong>Step 4<\/strong>&nbsp;\u2013&nbsp;Make sure you can rank for the keyword<\/li>\n<\/ul>\n\n\n\n<p>We then elaborate on each step by showing you how to execute it.<\/p>\n<p>In the case of<strong>&nbsp;step one<\/strong>\u2014finding keywords with search traffic potential\u2014we suggested using keyword research tools such as <a href=\"https:\/\/ahrefs.com\/blog\/google-keyword-planner\/\">Google Keyword Planner<\/a> and Ahrefs\u2019 <a href=\"https:\/\/app.ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> and&nbsp;then elaborated on how each tool&nbsp;works.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/2-keyword-research-tool.png\" alt=\"Excerpt of an Ahrefs article talking about GKP and Ahrefs' Keywords Explorer \"><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h.c93kcz22s7x\">Best practices<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>When chronicling your steps in a how-to type of blog post, be as specific as possible. Consider that your reader may ask, \u201cHow? Why?\u201d and then fill these gaps to make your how-to guide substantial.<\/li>\n<\/ul>\n\n<div class=\"further-reading\">\n<div class=\"reading-title\">More Examples<\/div>\n<div class=\"reading-content\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/content-audit\/\">How to Do a Content Audit in&nbsp;2022<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-use-ahrefs\/\">How to Use Ahrefs: 11 Actionable Use Cases for Beginners<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">How to Do Keyword Research for&nbsp;SEO<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Content hubs\" data-section=\"2-content-hubs\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.6vua1u3vij7g\">2. Content hubs<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>A <a href=\"https:\/\/ahrefs.com\/blog\/content-hub\/\">content hub<\/a> is an interlinked collection of content about a topic. The main value of this type of blog post is in its ability to link to other content on your website.<\/p>\n\n\n\n<p>Sometimes, you may have multiple blog posts on your website about a topic\u2014let\u2019s say SEO\u2014but they aren\u2019t housed in one place. That\u2019s where a content hub comes in: It\u2019s strategically built to boost your <a href=\"https:\/\/ahrefs.com\/blog\/website-structure\/\">site structure<\/a>&nbsp;for more traffic, links, and <a href=\"https:\/\/ahrefs.com\/blog\/topical-authority\/\">topical authority<\/a>.<\/p>\n<p>In simple terms, a content hub comprises three&nbsp;parts:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Your hub page<\/strong>&nbsp;\u2013&nbsp;A high-level guide about the overarching topic (e.g., SEO). It usually includes links to subtopics that are sometimes split into chapters.<\/li>\n<li><strong>Your subpages<\/strong>&nbsp;\u2013&nbsp;These are in-depth guides about parts of the main topic. Each of these guides is split into yet more chapters.<\/li>\n<li><strong>Hyperlinks <\/strong>\u2013&nbsp;These&nbsp;connect the subpages to your hub page. The hub page links to all the subpages, and each subpage links back to the&nbsp;hub.<\/li>\n<\/ol>\n\n\n\n<p>It may be a little confusing, so let\u2019s&nbsp;take the example of our <a href=\"https:\/\/ahrefs.com\/seo\">beginner\u2019s guide to SEO<\/a>. This is our <strong>hub page<\/strong>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-141256\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/3-content-hub.gif\" alt=\"Hub page of beginner\u2019s guide to SEO\" width=\"800\" height=\"547\"><\/p>\n\n\n\n<p>We first give the reader an overview of what SEO is. This is followed by six hyperlinked chapters (with descriptions for each). Clicking on each of these chapters brings you to their respective <strong>subpages<\/strong>.<\/p>\n<p>So if we click on <strong>chapter 1 <\/strong>(How Search Engines Work), the reader is taken to <a href=\"https:\/\/ahrefs.com\/seo\/how-do-search-engines-work\" data-ahr=\"https:\/\/ahrefs.com\/blog\/how-do-search-engines-work\/\">the subpage<\/a>\u2014which is split into yet more chapters so that you can easily hone in on a specific subtopic.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-141232\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/4-subpage-example.gif\" alt=\"Subpage of &quot;How Search Engines Work&quot; \" width=\"800\" height=\"414\"><\/p>\n\n\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/5-seo-guide.png\" alt=\"Link that brings user back to hub page\"><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h.2sx993jqkhfi\">Best practices<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Map out a structure to ensure your content hub is well organized<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-141251\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/6-content-hub.png\" alt=\"Example of content hub in flowchart form: &quot;Keto Dieting&quot; is in the middle and branches out to pictures of different fruits and vegetables \" width=\"450\" height=\"570\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/6-content-hub.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/6-content-hub-336x425.png 336w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/6-content-hub-768x973.png 768w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\"><\/p>\n\n\n\n\n\n\n\n<ul class=\"wp-block-list\">\n<li>If you have a topic in mind but aren\u2019t sure how to structure it, follow these&nbsp;steps:<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a><\/li>\n<li>Enter your search term (e.g., \u201clink building\u201d)<\/li>\n<li>Look at the top results to see how other websites structure their content hubs\/guides<\/li>\n<\/ol>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/7-content-explorer.jpg\" alt=\"Content Explorer search results \"><\/figure>\n<\/div>\n<div class=\"further-reading\">\n<div class=\"reading-title\">More Examples<\/div>\n<div class=\"reading-content\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/seo\/link-building\" data-ahr=\"https:\/\/ahrefs.com\/blog\/link-building\/\">The Beginner\u2019s Guide to Link Building&nbsp;<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Expanded definition posts\" data-section=\"3-expanded-definition-posts\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.4maqkjgd7lte\">3. Expanded definition posts<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Expanded definition posts are somewhat similar to how-to guides. The difference is they start by focusing on the <em>what <\/em>before the <em>how<\/em>\u2014because sometimes, you want to understand a topic in greater depth before getting to the actionable bit (i.e., the how-to).<\/p>\n\n\n\n<p>Here\u2019s how this type of blog post is structured:<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-141234\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/8-expanded-definition.png\" alt=\"Infographic showing structure of an expanded definition post\" width=\"544.6\" height=\"1120\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/8-expanded-definition.png 778w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/8-expanded-definition-207x425.png 207w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/8-expanded-definition-768x1579.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/8-expanded-definition-747x1536.png 747w\" sizes=\"(max-width: 778px) 100vw, 778px\"><\/p>\n\n\n\n\n\n\n\n<p>Our blog post titled \u201c<a href=\"https:\/\/ahrefs.com\/blog\/what-are-backlinks\/\">What Is a Backlink? How to Get More Backlinks<\/a>\u201d is one such example of how this structure can be put to practice:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Introduction<\/strong>, then <strong>table of contents<\/strong>\u2014bulleted summary of what you\u2019ll learn<\/li>\n<li>[H2] <strong>Why<\/strong>&nbsp;backlinks are important&nbsp;<ul>\n<li>[H3] Rankings (elaborate)<\/li>\n<li>[H3] Discoverability (elaborate)<\/li>\n<li>[H3] Referral traffic (elaborate)<\/li>\n<\/ul>\n<\/li>\n<li>[H2] <strong>What<\/strong>&nbsp;makes a good backlink?&nbsp;<ul>\n<li>Elaborate with H3s as&nbsp;above<\/li>\n<\/ul>\n<\/li>\n<li>[H2] <strong>How to check for<\/strong>&nbsp;backlinks&nbsp;<ul>\n<li>Elaborate with H3s as above; add screenshots where necessary<\/li>\n<\/ul>\n<\/li>\n<li>[H2] <strong>How to get<\/strong>&nbsp;<strong>more<\/strong>&nbsp;backlinks&nbsp;<ul>\n<li>Elaborate with H3s as&nbsp;above<\/li>\n<\/ul>\n<\/li>\n<li><strong>Conclusion:<\/strong> Your final thoughts<\/li>\n<\/ul>\n\n\n\n\n\n\n\n\n\n\n\n<p>It\u2019s fairly straightforward. Tell the reader what to expect, explain why the topic is important and what they can do with it, then offer some steps on how to achieve a certain goal around the&nbsp;topic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.1zd7hkoj3hg2\">Best practices<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To build a more compelling piece, use the <a href=\"https:\/\/ahrefs.com\/blog\/seo-copywriting\/#pas-formula\">Problem-Agitate-Solve (PAS) formula<\/a>&nbsp;<\/li>\n<\/ul>\n\n<div class=\"further-reading\">\n<div class=\"reading-title\">More Examples<\/div>\n<div class=\"reading-content\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/buyers-journey\/\">What Is the Buyer\u2019s Journey? How to Create Content for Every&nbsp;Stage<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/googlebot\/\">What Is Googlebot &amp; How Does It Work?<\/a>&nbsp;<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Listicles, aka list posts\" data-section=\"4-listicles\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.cmqsx4n153f\">4. Listicles, aka list&nbsp;posts<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Listicles\u2014also known as list posts\u2014typically feature one tip, technique, or point per paragraph. They\u2019re often used for non-chronological advice but, sometimes, have a poor reputation because many publications use this blog post type for clickbait stories.<\/p>\n<p><a href=\"https:\/\/www.buzzfeed.com\/katyherman\/cheap-treats-march-22?origin=hppin\">This BuzzFeed article<\/a>&nbsp;accurately captures one instance of how the format is&nbsp;used:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/9-buzzfeed.png\" alt=\"Excerpt of a BuzzFeed article titled &quot;32 Cheap Things To Treat Yourself To Right Now&quot;\" width=\"1600\" height=\"492\"><\/figure>\n<\/div>\n\n\n<p>The descriptions below each subheading are kept short so that readers can quickly capture information in a concise manner without having to stay on a page for too long. Listicles may also be image-heavy.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-141239\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/10-buzzfeed-2.jpg\" alt=\"Excerpt of an image-heavy BuzzFeed article as an example of a listicle type of blog post.\" width=\"1448\" height=\"618\"><\/p>\n\n\n\n\n\n\n\n<p><span style=\"font-weight: 400;\">Despite the poor rep that list posts may carry, these types of blog posts can be useful for readers who are looking for quick answers to certain questions\u2014as in the case of <\/span><a href=\"https:\/\/www.searchenginejournal.com\/valuable-web-directories-list\/431921\/\"><span style=\"font-weight: 400;\">this Search Engine Journal blog post<\/span><\/a><span style=\"font-weight: 400;\"> titled \u201c21 Web Directories You\u2019ll Still Want to Use.\u201d This is a good example of how an SEO or marketing listicle should be written:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/11-listicle-sej.jpg\" alt=\"Excerpt of an SEJ article \"><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h.rcr8mjme87e0\">Best practices<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We recommend <strong>not<\/strong>&nbsp;using sensationalist wording in your headline (like <a href=\"https:\/\/www.buzzfeed.com\/meganeliscomb\/petty-office-dramas-reddit?origin=spl\">this BuzzFeed article<\/a>). Instead, ensure your headline captures exactly what the blog post is&nbsp;about.<\/li>\n<li>You can learn more about the best practices of crafting listicles <a href=\"https:\/\/ahrefs.com\/blog\/listicle\/\">here<\/a>.<\/li>\n<\/ul>\n\n<div class=\"further-reading\">\n<div class=\"reading-title\">More Examples<\/div>\n<div class=\"reading-content\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.searchenginejournal.com\/seo-tips\/374673\/\">101 Quick &amp; Actionable Tips to Improve Your&nbsp;SEO<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/best-marketing-newsletters\/\">7 Best Marketing Newsletters (Most Voted&nbsp;For)&nbsp;<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Expanded list posts\" data-section=\"5-expanded-list-posts\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.l681rougwzlp\">5. Expanded list&nbsp;posts<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">An expanded list post mimics the format of a listicle. The difference is this type of blog format is better suited to more complex topics\u2014so each pointer on the list is beefed up to better explain a tip or&nbsp;idea.<\/span><\/p>\n\n\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/12-expanded-list-example.gif\" alt=\"Example of expanded list post about copywriting \"><\/figure>\n<\/div>\n\n\n<p>It\u2019s also why we don\u2019t publish all that many list posts on the Ahrefs blog; SEO is a complex topic to unpack when compared to \u201clighter\u201d content, such as the \u201cbest cafes in Singapore.\u201d&nbsp;<\/p>\n<p>The blog post you\u2019re reading now is also an example of an expanded list&nbsp;post.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.2galiu7updrb\">Best practices<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Since expanded list posts are lengthier than listicles, use images and H3s (a subsection that sits under your subheading) to break your points up. This very subsection is a&nbsp;H3.<\/li>\n<\/ul>\n\n<div class=\"further-reading\">\n<div class=\"reading-title\">More Examples<\/div>\n<div class=\"reading-content\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/seo-tips\/\">14 SEO Tips for More Traffic in&nbsp;2022<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/seo-best-practices\/\">12 SEO Best Practices That Everyone Should Follow<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/best-job-boards-for-marketers\/\">10 Best Job Boards for Marketers (+ Bonus Suggestions)<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. News\" data-section=\"6-news\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.hq60ij83bb1\">6. News<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Newsworthy blog posts contain time-sensitive information that\u2019s relevant to your business and\/or industry. This includes industrywide&nbsp;changes or trends that may affect your readers (or be of interest to them), as well as company or product updates.<\/p>\n\n\n\n<p>Naturally, the piece of news you\u2019d like to share should be disseminated as soon as possible, and, ideally, <em>before <\/em>other publications. This is especially so if you\u2019re covering industrywide changes.<\/p>\n<p>For example, let\u2019s say Apple intends to announce the launch of its Mac Studio and Studio Display via a <a href=\"https:\/\/ahrefs.com\/blog\/how-to-write-a-press-release\/\">press release<\/a>.<\/p>\n<p>That same press release is first shared with multiple publications and kept on embargo (i.e., not to be published until a certain date and time). Based on the information, media outlets can build a story and schedule the news for publication\u2014in the case of \u201cfastest fingers first.\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/13-apple.jpg\" alt=\"Except of Google SERP on Apple's Mac Studio \"><\/figure>\n<\/div>\n\n\n<p>Being quick to publish a newsworthy story also puts you in good standing with your target audience, who may over time regard your blog as a reliable and credible source of information. To achieve this, you need to be consistent in publishing accurate and timely content.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.fj7h35ucv0ku\">Best practices<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>With this type of blog post, use the inverted triangle so your most important information is up&nbsp;top<\/li>\n<\/ul>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/14-inverted-pyramid.jpg\" alt=\"Inverted pyramid. &quot;Need to know&quot; at top, then &quot;nice to know&quot; at bottom\"><\/figure>\n<\/div><!-- \/wp:post-content -->\n<div class=\"further-reading\">\n<div class=\"reading-title\">More Examples<\/div>\n<div class=\"reading-content\"><!-- wp:list -->\n<ul>\n<li><a href=\"https:\/\/www.searchenginejournal.com\/google-page-experience-update-desktop-rollout-complete\/440778\/#close\">Google Page Experience Update - Desktop Rollout Complete<\/a><\/li>\n<\/ul>\n<!-- \/wp:list --><\/div>\n<\/div>\n<!-- wp:paragraph -->\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Data studies\" data-section=\"7-data-studies\">\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":2} -->\n<h2 id=\"h.1lzzb49sf49k\">7. Data studies<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<\/div><\/div>\n<!-- \/wp:paragraph -->\n<p>Data studies are specific types of blog articles that are a great way to <a href=\"https:\/\/ahrefs.com\/blog\/what-are-backlinks\/#how-to-get-more-backlinks\">earn backlinks<\/a>.<\/p>\n<p>At Ahrefs, we\u2019ve run more than a fair number of <a href=\"https:\/\/ahrefs.com\/blog\/category\/data-studies\/\">data studies<\/a> over the years\u2014many of which have brought us traction on our socials.<\/p>\n<p><\/p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">According to our study of 900 million pages, there is a moderate negative correlation between word count and organic traffic for posts longer than 2,000 words.<br><br>In other words, the average 10,000-word post gets less search traffic than the average 2,000-word post. <a href=\"https:\/\/t.co\/Z1a02Epa5u\">pic.twitter.com\/Z1a02Epa5u<\/a><\/p>\u2014 Ahrefs (@ahrefs) <a href=\"https:\/\/twitter.com\/ahrefs\/status\/1483484373710163969?ref_src=twsrc%5Etfw\">January 18,&nbsp;2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<p>But don\u2019t simply cobble data from multiple sources and claim it as yours. Instead, decide on what you want to first&nbsp;study.<\/p>\n<p>One way to do this is by recreating outdated studies, which you can find using Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a>:<\/p>\n<!-- wp:list -->\n<ol>\n<li>In <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a>, enter a search term like <strong>[industry] + \u201cstudy,\u201d<\/strong>&nbsp;<strong>[industry] + \u201csurvey,\u201d [industry] + \u201cresearch,\u201d<\/strong>&nbsp;or <strong>[industry] + \u201cdata\u201d<\/strong><\/li>\n<li>Set the filter to an <strong>In title<\/strong>&nbsp;search<\/li>\n<li>Set the <strong>Published<\/strong>&nbsp;filter to an older date range (e.g., 2010\u20132015)<\/li>\n<li>Sort the results by <strong>referring domains<\/strong><\/li>\n<\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph \/-->\n\n<!-- wp:image -->\n<figure class=\"wp-block-image is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/15-referring-domains.jpg\" alt=\"Content Explorer search results \"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>From here, you can identify popular and\/or outdated studies to recreate and write about as blog&nbsp;posts.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h.ub4lzzyiwryn\">Best practices<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul>\n<li>Create graphs so readers have a concise overview of your findings<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-141245\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/16-title-tag.png\" alt=\"Pie chart showing 7.4% of top-ranking pages have no title tags\" width=\"723\" height=\"800\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/16-title-tag.png 1446w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/16-title-tag-384x425.png 384w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/16-title-tag-768x850.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/16-title-tag-1388x1536.png 1388w\" sizes=\"auto, (max-width: 723px) 100vw, 723px\"><\/p>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph \/-->\n\n<!-- wp:image \/-->\n<div class=\"further-reading\">\n<div class=\"reading-title\">More Examples<\/div>\n<div class=\"reading-content\"><!-- wp:list -->\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/gsc-gkp-search-volume-study\/\">GSC vs. GKP: Comparing Search Volumes for 72K Keywords [A Study by Ahrefs]<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/title-tags-study\/\">6 Important Insights About Title Tags (953,276 Pages Studied)<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/anchor-text\/\">Anchor Text: A Data-Driven Guide (384,614 Web Pages Studied)<\/a><\/li>\n<\/ul>\n<!-- \/wp:list --><\/div>\n<!-- wp:paragraph -->\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Case studies\" data-section=\"8-case-studies\">\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":2} -->\n<h2 id=\"h.dcquj8sdscg8\">8. Case studies<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<\/div><\/div>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Case studies look at real-life experiments or businesses that have succeeded in using certain tactics or strategies. They\u2019re effective because readers are more inclined to buy into information when it\u2019s backed by&nbsp;proof.<\/p>\n<p>In <a href=\"https:\/\/ahrefs.com\/blog\/wise-seo-case-study\/\">this case study<\/a>&nbsp;of fintech company <a href=\"https:\/\/wise.com\/\">Wise<\/a>, we explored five reasons why its SEO strategy is so admirable:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-141249 size-full\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/17-wise.png\" alt=\"Except of an Ahrefs case study type of blog article showing five reasons why Wise's SEO strategy is good.\" width=\"1211\" height=\"388\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/17-wise.png 1211w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/17-wise-680x218.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/17-wise-768x246.png 768w\" sizes=\"auto, (max-width: 1211px) 100vw, 1211px\"><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph \/-->\n\n<!-- wp:image -->\n<p>We also weaved in our product\u2014the Ahrefs toolset\u2014where we&nbsp;could.<\/p>\n<!-- \/wp:image -->\n\n<!-- wp:image -->\n<figure class=\"wp-block-image is-style-default aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/18-ahrefs-tool.jpg\" alt=\"Excerpt of an Ahrefs article talking about content optimization for featured snippets\" width=\"1339\" height=\"1326\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>For your case study to be effective, it has to give the reader some \u201cwins\u201d\u2014clear takeaways that they can apply to their business. Ideally, you should feature a business that\u2019s either well known or has a unique enough selling proposition to entice readers to click on the blog&nbsp;post.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h.fxjvngr0mo4\">Best practices<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul>\n<li>Give readers some clear takeaways (e.g., Oatly&nbsp;SEO Case Study: 5 Lessons You Can Learn From the Oat Drink Giant and Its IPO) so they\u2019re more likely to read your blog&nbsp;post<\/li>\n<\/ul>\n<!-- \/wp:list -->\n<div class=\"further-reading\">\n<div class=\"reading-title\">More Examples<\/div>\n<div class=\"reading-content\"><!-- wp:list -->\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/link-building-case-study\/\">Link Building Case Study: How We Built Backlinks With a \u2018Stats\u2019 Page (And Ranked #1)<\/a><\/li>\n<\/ul>\n<!-- \/wp:list --><\/div>\n<\/div>\n<!-- wp:paragraph -->\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Cheat sheets and checklists\" data-section=\"9-cheat-sheets-and-checklists\">\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":2} -->\n<h2 id=\"h.r5qhh1fpmn1i\">9. Cheat sheets and checklists<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<\/div><\/div>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Cheat sheets and checklists are essentially the same type of blog post format and may include a clear breakdown of the steps required to reach a&nbsp;goal.<\/p>\n<p>Unlike how-to guides, which may sometimes be ambiguous in explaining how something works, checklists and cheat sheets are effective because they tell you <strong>exactly<\/strong>&nbsp;what you need to achieve something.<\/p>\n<p>Here\u2019s a <a href=\"https:\/\/ahrefs.com\/blog\/seo-checklist\/\">concise SEO checklist<\/a>&nbsp;we crafted for a blog post. We later repurposed the checklist <a href=\"https:\/\/twitter.com\/ahrefs\/status\/1426963210528247822\">as a tweet<\/a>:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph \/-->\n\n<!-- wp:paragraph \/-->\n\n<!-- wp:paragraph -->\n<p><\/p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Looking for a complete SEO checklist for 2021?<br><br>Here\u2019s one you can follow. <a href=\"https:\/\/t.co\/65brjXPBcg\">pic.twitter.com\/65brjXPBcg<\/a><\/p>\u2014 Ahrefs (@ahrefs) <a href=\"https:\/\/twitter.com\/ahrefs\/status\/1426963210528247822?ref_src=twsrc%5Etfw\">August 15,&nbsp;2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<p>In the above blog post, we shared that our SEO checklist helped grow our blog to over 640,000 monthly search visits. Then we shared that same checklist with users before going into a breakdown of each of the elements in the cheat&nbsp;sheet.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h.566vrf87cm32\">Best practices<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul>\n<li>Arrange your checklists\/cheat sheets in chronological order so that the reader knows exactly how to reach a&nbsp;goal<\/li>\n<\/ul>\n<!-- \/wp:list -->\n<div class=\"further-reading\">\n<div class=\"reading-title\">More Examples<\/div>\n<div class=\"reading-content\"><!-- wp:list -->\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/content-audit\/\">How to Do a Content Audit in&nbsp;2022<\/a><\/li>\n<\/ul>\n<!-- \/wp:list --><\/div>\n<\/div>\n<!-- wp:paragraph -->\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. Templates\" data-section=\"10-templates\">\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":2} -->\n<h2 id=\"h.iz4h11bwq0zn\">10. Templates<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<\/div><\/div>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Similar to what the name suggests, template blog posts include templates on how to achieve something\u2014as in the case of <a href=\"https:\/\/ahrefs.com\/blog\/marketing-plan\/\">this blog post<\/a> on how to create a one-page marketing plan.<\/p>\n<p>We recommend using this format:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li>What is [topic]?<\/li>\n<li>Why is [topic] important?<\/li>\n<li>How can I make [topic] work for&nbsp;me?<\/li>\n<li>Template<\/li>\n<\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>You can share your template at the start of the article, which is what we normally do, or at the bottom of the blog&nbsp;post.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image -->\n<figure class=\"wp-block-image is-style-default aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/19-template.png\" alt=\"Excerpt of an Ahrefs template type of blog post about a one-page marketing plan.\" width=\"1123\" height=\"1076\"><\/figure>\n<!-- \/wp:image -->\n<p>There are also multiple ways to let readers access your template in these types of blog posts: We usually offer them as a free, copyable template (via Google Docs), but you may decide to create a downloadable template instead.<\/p>\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h.ej84x6b53q1n\">Best practices<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul>\n<li>Keep your template simple and organized, with guiding questions or tips for open-ended fields<\/li>\n<\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph \/-->\n\n<!-- wp:image -->\n<figure class=\"wp-block-image is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/20-template-example.png\" alt=\"Example of a simple and organized template\"><\/figure>\n<!-- \/wp:image -->\n<div class=\"further-reading\">\n<div class=\"reading-title\">More Examples<\/div>\n<div class=\"reading-content\"><!-- wp:list -->\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-write-a-press-release\/\">How to Write a Press Release<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/seo-report-template\/\">Steal Our SEO Report Template (Inspired by SEO Experts)<\/a>&nbsp;<\/li>\n<\/ul>\n<!-- \/wp:list --><\/div>\n<\/div>\n<!-- wp:heading {\"level\":2} -->\n<h2 id=\"h.yp6b73sjiovq\">Final thoughts<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>These types of blog formats are not the be-all and end-all when it comes to writing a good blog&nbsp;post.<\/p>\n<p>Try to mix things up depending on what you think works best. For instance, this guide to <a href=\"https:\/\/ahrefs.com\/blog\/seo-friendly-urls\/\">creating SEO-friendly URLs<\/a> starts with a step-by-step guide, then looks at some best practices in a listicle format.<\/p>\n<p>It\u2019s all about experimenting and figuring out what your readers want, so don\u2019t limit yourself.<\/p>\n<p>Have questions or comments? 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