{"id":140997,"date":"2022-04-20T03:55:04","date_gmt":"2022-04-20T08:55:04","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=140997"},"modified":"2024-10-04T11:00:51","modified_gmt":"2024-10-04T16:00:51","slug":"homepage-seo","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/homepage-seo\/","title":{"rendered":"Homepage SEO: Yes, It Exists &amp; Here\u2019s How to Do&nbsp;It"},"content":{"rendered":"\n<div class=\"intro-txt\">Let\u2019s get something straight\u2014homepage SEO exists.<\/div>\n\n\n\n<p>A homepage can rank for relevant non-branded keywords and help other pages on your site to rank too. You can find proof of that all over the web. Here\u2019s one from Squarespace\u2019s homepage:<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/1-nonbranded-keywords-homepage-seo.jpg\" alt=\"List of keywords with corresponding data; notably, Traffic and Position\"><\/figure>\n<\/div>\n\n\n<p>But SEO is not the <em>only <\/em>or <em>primary<\/em> aspect of a homepage. So in this article, you\u2019ll learn how to optimize your homepage for search engines in six steps without undermining your homepage\u2019s primary purpose.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.fpuw8yd6e34u\">How to optimize a homepage for search engines <em>\u2013<\/em> six&nbsp;steps<\/h2>\n\n\n\n<p>Homepage SEO resembles the general flow of optimizing a page for search engines. We have keyword research, creating <a href=\"https:\/\/ahrefs.com\/blog\/seo-writing\/\">SEO content<\/a>, and building links. However, there are some caveats and special considerations. Let\u2019s dig&nbsp;in.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.9p78042d7ort\">1. Choose the target keyword<\/h3>\n\n\n\n<p>Your homepage should clearly \u201ctell\u201d Google and your readers what your product\/service is about. Both parties need to understand the context.<\/p>\n\n\n\n<p>In SEO, this is done mainly by focusing the content of a page on a target keyword. This keyword defines what the page is about. This doesn\u2019t mean that your page will only rank for this keyword alone. It will most certainly rank for tens and even hundreds of related keywords. But first, you need to choose that <em>one<\/em>.<\/p>\n\n\n\n<p>Start by making a list of keywords that best define your product or service. For the sake of our example, let\u2019s assume you\u2019re competing with Intercom in the space of communication tools. Here\u2019s how you can populate your&nbsp;list:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brainstorm<\/strong>&nbsp;\u2013&nbsp;You can do this on your own or in a group. Just create a list of words or phrases that come to your mind. Since you probably already know a great deal about your niche, these words should come quite naturally.<\/li>\n<li><strong>Analyze competitors<\/strong>&nbsp;\u2013&nbsp;Make a list of your competitors and read through their websites to find words that they use to describe their offerings.<\/li>\n<\/ul>\n\n\n\n<p>So let\u2019s say we came up with the following keywords: CRM, communications platform, customer communications platform, customer communications tool, conversational marketing platform, conversational marketing tool, customer messaging tool, conversational relationship platform, and customer service software.<\/p>\n\n\n\n<p>Next, we\u2019ll plug those keywords into an SEO tool. We will need to get the traffic potential of each keyword and understand the search intent behind all of them. You can use any SEO tool you like, but it\u2019s best if you use a <a href=\"https:\/\/ahrefs.com\/blog\/keyword-data-improvements\/\">tool that doesn\u2019t group keywords<\/a>.<\/p>\n\n\n\n<p>If we use Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, here\u2019s what we will&nbsp;see:<\/p>\n<div id=\"attachment_140976\" style=\"width: 586px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-140976\" class=\"wp-image-140976\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/2-keywords-in-ahrefs-keywords-explorer.png\" alt=\"List of keywords with corresponding data like KD, Volume, GV, TP, etc\" width=\"576\" height=\"439\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/2-keywords-in-ahrefs-keywords-explorer.png 1152w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/2-keywords-in-ahrefs-keywords-explorer-558x425.png 558w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/2-keywords-in-ahrefs-keywords-explorer-768x585.png 768w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\"><p id=\"caption-attachment-140976\" class=\"wp-caption-text\">To get a clearer picture of our Traffic Potential here, I\u2019ve ordered our keywords based on this metric (TP).<\/p><\/div>\n\n\n\n\n\n<p>Ahrefs shows data for 6 out of 9 keywords. The remaining three are most likely very low search volume keywords. Because of their low popularity, we won\u2019t bother with them in this article.<\/p>\n\n\n\n<p>Next, we need to analyze the search intent for these keywords.<\/p>\n\n\n\n<p>Search intent stands for the reason behind the search query. Basically, we want to see in the search engine results pages (SERPs) for these keywords the same kind of pages that you want to optimize: homepages.&nbsp;<\/p>\n\n\n\n<p>Additionally, since we can assume our homepage will be describing a product, we can expand our search for landing pages with the same intent. If you want to dive deeper and understand the reasoning behind that, <a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">see our guide on search intent<\/a>.<\/p>\n\n\n\n<p>Moving on. Look at the top 10 pages ranking for those keywords and see if you can spot a homepage or a product page (if your competitors are offering a suite of various tools). In Ahrefs, you can just click on the SERP&nbsp;icon.<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/3-serp-tool.png\" alt=\"SERP icon in the results \"><\/figure>\n<\/div>\n\n\n<p>Below are two instances where we can see such pages for the keywords \u201cCRM\u201d and \u201ccustomer communications platform.\u201d<\/p>\n\n\n\n<div style=\"width: 1192px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/4-serp-overview-for-crm.png\" alt=\"SERP overview for &quot;crm&quot; \" width=\"1182\" height=\"1262\"><p class=\"wp-caption-text\">Here, we can see two product pages dedicated to CRMs\u2014both by companies delivering entire product suites.<\/p><\/div>\n\n\n\n<div style=\"width: 1444px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/5-serp-overview-communications-platform.png\" alt=\"SERP overview for &quot;customer communications platform&quot;\" width=\"1434\" height=\"1514\"><p class=\"wp-caption-text\">For the keyword \u201ccustomer communications platform,\u201d we can see Intercom\u2019s homepage and product pages from Freshdesk and&nbsp;MHC.<\/p><\/div>\n\n\n\n<p>At this stage, you may find yourself in one of these scenarios:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>You\u2019ve found just one matching keyword<\/strong>&nbsp;\u2013&nbsp;You can use that keyword as a target keyword.<\/li>\n<li><strong>You\u2019ve found multiple matching keywords <\/strong>\u2013&nbsp;You still need to choose one primary keyword. You can look at the GV column (Global Volume) to gauge the popularity of the keyword (i.e., the language your target audience uses the&nbsp;most).<\/li>\n<li><strong>You\u2019ve found none<\/strong>&nbsp;\u2013&nbsp;In this case, you should stick to the keyword that best describes your offering. There are two reasons for that: First, your homepage likely serves more purposes than SEO; second, search intent for that keyword may change direction and start showing particular businesses (like&nbsp;yours).<\/li>\n<\/ul>\n\n\n\n<p>What to do with other relevant keywords from this stage? Keep them. You may still need to use them in the copy of your homepage to show its context. Other than that, you may want to use them for other content formats (blog posts, landing pages, free tools, etc.).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.80pbde8qub91\">2. Create content for your homepage<\/h3>\n\n\n\n<p>In this section, we\u2019ll cover crafting the title tag, meta description, main content of your homepage, and addition of schema markup.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.8xhswrks424u\">Title<\/h4>\n\n\n\n<p>The title is one of the things Google will take into account when understanding and ranking your homepage. (Yes, it is a <a href=\"https:\/\/www.searchenginejournal.com\/title-tags-are-tiny-ranking-factor\/425417\/#close\">tiny ranking factor<\/a>.)<\/p>\n\n\n\n<p>That said, the title is not only meant for Google. You still need to make the title attractive enough to make people click.<\/p>\n\n\n\n<p>Here are some good practices for crafting your homepage\u2019s title:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Make it eye-catching and accurate<\/strong>&nbsp;\u2013&nbsp;Write a line that piques users\u2019 interest and accurately describes what\u2019s unique about your&nbsp;offer.<\/li>\n<li><strong>Insert the target keyword in your title<\/strong>&nbsp;\u2013 But remember to make it sound natural.<\/li>\n<li><strong>Insert your brand name<\/strong>&nbsp;\u2013&nbsp;How and where you put it won\u2019t impact rankings (but may impact the user\u2019s choice).&nbsp;<\/li>\n<li><strong>Fit within 60 characters<\/strong>&nbsp;\u2013&nbsp;Otherwise, your description may get truncated, and you\u2019ll increase the chances of <a href=\"https:\/\/ahrefs.com\/blog\/title-tags-study\/\">Google rewriting your title<\/a>.<\/li>\n<\/ul>\n\n\n\n<p>Once you rank in the top 10 for that keyword, it\u2019s the perfect time to start optimizing your title&nbsp;for the click-through rate.<\/p>\n\n\n\n<p><strong>Recommended reading:<\/strong>&nbsp;<em><a href=\"https:\/\/ahrefs.com\/blog\/title-tag-seo\/\">How to Craft the Perfect SEO Title Tag (Our 4-Step Process)<\/a><\/em>&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.hv0vpn1o5gur\">Meta description<\/h4>\n\n\n\n<p>Unlike the title tag, the meta description is not a ranking factor.<\/p>\n\n\n\n<p>Interestingly enough, Google is known for rewriting meta description tags. (According to our study, this happens <a href=\"https:\/\/ahrefs.com\/blog\/meta-description-study\/\">62.78% of the time<\/a>.)<\/p>\n\n\n\n<p>At any rate, a good meta description can interest the searcher enough to enter your homepage. So:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make it compelling enough to make the user&nbsp;click.<\/li>\n<li>Refrain from any \u201cclickbaity\u201d practices. If your page doesn\u2019t pass the <a href=\"https:\/\/www.nngroup.com\/articles\/information-scent\/\">\u201csniff test,\u201d<\/a>&nbsp;the user will simply return to the SERPs and will avoid your page in the future. Or simply, they won\u2019t click in the first&nbsp;place.<\/li>\n<li>Don\u2019t make your description longer than 920 px. Use a tool like <a href=\"https:\/\/www.highervisibility.com\/seo\/tools\/serp-snippet-optimizer\/\">SERPSim<\/a>&nbsp;to make sure your description will&nbsp;fit.<\/li>\n<li>It\u2019s a good idea to treat the title and description as two parts of the same message. The description can be an extension of or support what you claim in the&nbsp;title.<\/li>\n<\/ul>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/6-meta-title-example1.png\" alt=\"Excerpt of a Google SERP\"><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/7-meta-title-example2.png\" alt=\"Excerpt of a Google SERP\"><\/figure>\n<\/div>\n\n\n<p><strong>Recommended reading: <\/strong><em><a href=\"https:\/\/ahrefs.com\/blog\/meta-description\/\">How to Write the Perfect Meta Description<\/a><\/em>&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.wlcx1th2nvqu\">Main content<\/h4>\n\n\n\n<p>First and foremost, think about your brand and your business when creating the main content of the homepage. What do your visitors need to know about your business right off the bat? What makes you unique? What path should the user take on your website? SEO should come second in those considerations.<\/p>\n\n\n\n<p>When it comes to SEO, you need to remember two things when designing your main content:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Matching search intent<\/li>\n<li>Inserting (naturally) your target keyword into the H1&nbsp;tag<\/li>\n<\/ol>\n\n\n\n<p>For the first point (matching search intent),&nbsp;you need to look at the top pages on the SERP for a given keyword and analyze what these pages are talking about and what they&nbsp;offer.<\/p>\n\n\n\n<p>For example, for the keyword \u201cCRM,\u201d a lot of pages offer basic information on CRMs: what is a CRM, benefits, how does a CRM work, features of a CRM,&nbsp;etc.<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/8-search-intent-crm.jpg\" alt=\"Google SERP for &quot;crm&quot; \"><\/figure>\n<\/div>\n\n\n<p>This is an indication that Google \u201cpromotes\u201d pages that offer some kind of education on the topic of CRMs.&nbsp;So it\u2019s probably a good idea to include similar points inside your main content so that Google can \u201csee\u201d your page as something that helps searchers understand the product and learn how they can benefit from&nbsp;it.&nbsp;<\/p>\n\n\n\n<p>You can go a level deeper in picking related terms with the help of Ahrefs\u2019 <strong>Also rank for<\/strong> and <strong>Also talk about<\/strong> reports. Just plug in a keyword into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>&nbsp;and use the said reports to find&nbsp;out:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which keywords the top 10 ranking pages for your target keyword also rank&nbsp;for.<\/li>\n<li>Which other keywords and phrases the top-ranking pages for your target keyword frequently mention.<\/li>\n<\/ul>\n<div id=\"attachment_140983\" style=\"width: 591px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-140983\" class=\"wp-image-140983\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/9-also-talk-about-report.png\" alt=\"List of keywords with corresponding data like KD, Volume, etc\" width=\"581\" height=\"629\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/9-also-talk-about-report.png 1162w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/9-also-talk-about-report-393x425.png 393w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/9-also-talk-about-report-768x831.png 768w\" sizes=\"auto, (max-width: 581px) 100vw, 581px\"><p id=\"caption-attachment-140983\" class=\"wp-caption-text\">Some of the results of the <strong>Also talk about<\/strong> report for the keyword \u201cCRM.\u201d<\/p><\/div>\n\n\n\n\n\n<p>Lastly, however obvious this may sound, you don\u2019t want to forget to mention your brand in the copy. This is still part of search intent, as a lot of searchers will likely land on your homepage through branded keywords.<\/p>\n\n\n\n<p>As for the second point&nbsp;(inserting your target keyword into the H1 tag),&nbsp;it\u2019s another situation when SEO comes last. Inserting the primary keyword into this tag will help Google understand the context. But the H1 tag is also about <a href=\"https:\/\/ahrefs.com\/blog\/h1-tag\/\">improving the user experience and accessibility of a page<\/a>.<\/p>\n\n\n\n<p>On top of that, there\u2019s nothing wrong with making your H1 copy more persuasive than the competition.&nbsp;<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/10-h1-tag-example.jpg\" alt=\"H1 on Hubspot's webpage about its CRM software\"><\/figure>\n<\/div>\n\n\n<p><strong>Recommended reading: <\/strong><em><a href=\"https:\/\/ahrefs.com\/seo\/on-page-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/on-page-seo\/\">On-Page SEO: The Beginner\u2019s Guide<\/a><\/em>&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.4jcop3t0gbxl\">Add schema markup<\/h4>\n\n\n\n<p>Schema markup is code that helps search engines to understand your content and better represent it in the search results.<\/p>\n\n\n\n<p>Adding schema markup can help you gain more visibility on the SERPs by <a href=\"https:\/\/ahrefs.com\/blog\/rich-snippets\/\">displaying rich snippets<\/a>&nbsp;which, in turn, can lead to more traffic.<\/p>\n\n\n\n<p>In practice, adding schema markup to a homepage is comparable to filling out meta tags. You\u2019re filling out some predefined categories with information about your organization, your product, etc.<\/p>\n\n\n\n<p>You can write schema \u201cby hand,\u201d but it\u2019s probably best to generate it using tools like <a href=\"https:\/\/schema.dev\/\">Schema Builder extension<\/a>.<\/p>\n\n\n\n<p>Here\u2019s an example schema markup from Intercom\u2019s homepage. Here, it\u2019s using the \u201corganization\u201d type with two properties (URL and&nbsp;logo):<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/11-schema-example-1.png\" alt=\"Example schema markup on Intercom's page \"><\/figure>\n<\/div>\n\n\n<p>And below, we have an interesting case of multiple schema markup types found on ZOHO\u2019s CRM product page:<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/12-schema-example-2.png\" alt=\"Multiple schema markup types found on ZOHO\u2019s CRM product page\"><\/figure>\n<\/div>\n\n\n<p>And thanks to having this information inside the schema\u2026<\/p>\n\n\n\n<p>&nbsp; <code>\"aggregateRating\": {<\/code><\/p>\n\n\n\n<p>&nbsp; &nbsp; <code>\"@type\": \"AggregateRating\",<\/code><\/p>\n\n\n\n<p>&nbsp; &nbsp; <code>\"ratingValue\": \"4.3\",<\/code><\/p>\n\n\n\n<p>&nbsp; &nbsp; <code>\"reviewCount\": \"5148\"<\/code><\/p>\n\n\n\n<p>&nbsp; <code>}<\/code><\/p>\n\n\n\n<p>\u2026 Google can display the review snippet:<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/13-rich-snippet-1.png\" alt=\"Review snippet on a Google SERP\"><\/figure>\n<\/div>\n\n\n<p>Another interesting example is how HubSpot uses schema markup to show FAQs fitting the informational character of the search intent for the keyword \u201cCRM\u201d:<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/14-rich-snippet-2.png\" alt=\"Excerpt of a Google SERP\"><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/15-schema-example-3.jpg\" alt=\"Schema markup on Hubspot's page \"><\/figure>\n<\/div>\n\n\n<p>The type of schema property that you may want to include on your homepage is the organization. It will help Google understand that your page is about an organization (and not, for example, a type of fruit). This markup can also help you earn a <a href=\"https:\/\/ahrefs.com\/blog\/google-knowledge-graph\/\">knowledge panel<\/a>.<\/p>\n\n\n\n<p>Another often-used feature is the sitelinks search box. Google can display this feature whether you like it or not (based on the utility for the user), <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/structured-data\/sitelinks-searchbox\">but you can have some control of it using schema<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-140987\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/16-sitelinks-search-box.png\" alt=\"Sitelinks search box on Google SERP\" width=\"501.9\" height=\"396\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/16-sitelinks-search-box.png 717w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/16-sitelinks-search-box-538x425.png 538w\" sizes=\"(max-width: 717px) 100vw, 717px\"><\/p>\n\n\n\n\n\n\n\n<p>It\u2019s worth experimenting with other types of properties too: reviews, FAQ, local business, etc. Having multiple schemas on your homepage is OK, as long as you match that with actual content on your homepage and don\u2019t provide conflicting information.<\/p>\n\n\n\n<p><strong>Recommended reading: <\/strong><em><a href=\"https:\/\/ahrefs.com\/blog\/schema-markup\/\">What Is Schema Markup? How to Use It for SEO<\/a><\/em>&nbsp;<\/p>\n<h4>Demonstrate trustworthiness<\/h4>\n<p>Trustworthiness in SEO reflects <a href=\"https:\/\/ahrefs.com\/blog\/eeat-seo\/\">Google\u2019s E-E-A-T<\/a> principle, highlighting the need for a website\u2019s legitimacy, transparency, and accuracy. Showcasing these qualities on your homepage is crucial for standing out as helpful and reliable in Google\u2019s eyes, as it actively seeks to weed out deceptive or harmful pages.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-174178\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/google-eeat-untrustworthy-pages.png\" alt=\"Google EEAT - weeding out untrustworthy pages\" width=\"2118\" height=\"572\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/google-eeat-untrustworthy-pages.png 2118w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/google-eeat-untrustworthy-pages-680x184.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/google-eeat-untrustworthy-pages-768x207.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/google-eeat-untrustworthy-pages-1536x415.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/google-eeat-untrustworthy-pages-2048x553.png 2048w\" sizes=\"auto, (max-width: 2118px) 100vw, 2118px\">Google\u2019s criteria for trust remain somewhat enigmatic, yet the <a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/en\/\/searchqualityevaluatorguidelines.pdf\">Quality Rater Guidelines<\/a> and insights from experts like <a href=\"https:\/\/zyppy.com\/seo\/quality-rating-scorecard\/\">Cyrus Shepard,<\/a> who happens to be a former Google quality rater, offer valuable clues.<\/p>\n<p><span style=\"font-weight: 400;\">To elevate your site\u2019s trust factor in Google\u2019s eyes, consider these homepage design elements:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure your information and visuals are straightforward and informative, giving visitors a clear understanding of your page\u2019s intent through concise product descriptions and genuine imagery.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintain a distinct brand presence.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide accessible contact details or a direct link to a contact page.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Incorporate testimonials from genuine users.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Link to your terms of service and privacy policies.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Highlight data security efforts, including TSL certification and assurances of secure payment methods.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exhibit any recognitions, accreditations, or endorsements you\u2019ve received.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facilitate site navigation with clear links to primary sections.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Connect to your social media platforms.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When referencing data, such as consumer surveys, ensure to cite or mention the source.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In other words, think like someone who\u2019s never seen your site before. What would make them trust you at first&nbsp;click?<\/span><\/p>\n<h3 id=\"h.3insxgh44chc\">3. Build high-quality backlinks<\/h3>\n\n\n\n<p>A homepage, just like any other page, needs <a href=\"https:\/\/ahrefs.com\/blog\/what-are-backlinks\/\">backlinks<\/a>&nbsp;to effectively compete for non-branded keywords in search engines. The more <a href=\"https:\/\/ahrefs.com\/blog\/high-quality-backlinks\/\">good quality backlinks<\/a> you have, the higher the chances of ranking in the top&nbsp;10.<\/p>\n\n\n\n<div style=\"width: 1610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/17-crm-keyword-difficulty.png\" alt=\"Keyword Explorer overview for &quot;crm&quot; \" width=\"1600\" height=\"629\"><p class=\"wp-caption-text\">The competition for this keyword is really tough\u2026<\/p><\/div>\n\n\n\n<p>There are multiple sources where you can get backlinks for your homepage. But not all of them will pass the same link authority. So before you go chasing those links, keep in mind what makes a good (high-quality) backlink:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Relevance<\/strong>&nbsp;\u2013&nbsp;You should aim to get backlinks from websites related to your&nbsp;niche.<\/li>\n<li><strong>Authority<\/strong>&nbsp;\u2013 Backlinks from strong webpages usually transfer more \u201cauthority\u201d than those from weak ones. In addition, links from pages with fewer outbound links will pass more authority.<\/li>\n<li><strong>Traffic<\/strong>&nbsp;\u2013&nbsp;There\u2019s a small but clear correlation between rankings and backlinks from pages with organic search traffic (<a href=\"https:\/\/ahrefs.com\/blog\/links-with-traffic-study\/\">source<\/a>).<\/li>\n<li><strong>Placement<\/strong>&nbsp;\u2013&nbsp;Prominently placed links may pass more authority than others. The general rule of thumb is that the more likely the user is to click a link, the more <a href=\"https:\/\/ahrefs.com\/blog\/google-pagerank\/\">PageRank<\/a>&nbsp;the link will pass. So for example, links within the main copy of the text placed high on the page will pass more authority than links inside the footer placed among many other&nbsp;links.<\/li>\n<li><strong>Anchor<\/strong>&nbsp;\u2013&nbsp;Google reads the surrounding content of a link as a signal for the context of the page. However, according to our study, <a href=\"https:\/\/ahrefs.com\/blog\/anchor-text\/\">the correlation between anchor text and search rankings is weak<\/a>.<\/li>\n<li><strong>Followed vs. nofollowed<\/strong>&nbsp;\u2013&nbsp;Nofollowed backlinks usually don\u2019t influence the linked page\u2019s rankings.<\/li>\n<\/ul>\n\n\n\n<p>Keep in mind, though, that high-quality links are hard to get. More often than not, you will really need to build a strong case to get a site to mention your brand, product, etc.<\/p>\n\n\n\n<p>With that out of the way, let\u2019s take a look at some places where you can get quality backlinks to your homepage.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.2f1ybhbjapqa\">Reviews<\/h4>\n\n\n\n<p>Positive reviews can greatly increase demand for your product or service. But if your reviews can also get you a high-quality backlink, those reviews can help you rank higher on the SERPs and generate additional traffic.<\/p>\n\n\n\n<p>To look for review opportunities, you can analyze your competitors\u2019 backlinks and reach out to the same websites.<\/p>\n\n\n\n<div style=\"width: 1610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/18-backlink-analysis.jpg\" alt=\"Backlinks report results \" width=\"1600\" height=\"1052\"><p class=\"wp-caption-text\">You can look for review opportunities by filtering competitors\u2019 backlinks with words often used in reviews. Examples: best, compare, comparison, alternative, etc.<\/p><\/div>\n\n\n\n<p>Another way to source those opportunities is to use Google to find out who writes reviews in your product category. But if you want to do it more efficiently, you can use Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a>&nbsp;to find these sites and easily filter them based on page traffic, domain authority, etc.<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/19-content-explorer-use-case.png\" alt=\"Content Explorer results for this search: &quot;crm review&quot; OR &quot;best crm&quot;\"><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h.bcay87fgw74i\">Digital PR<\/h4>\n\n\n\n<p>Digital PR is a great opportunity for building links because links from the media will usually be some of the most authoritative backlinks you can&nbsp;get.<\/p>\n\n\n\n<p>Typically there are two ways to do this. You&nbsp;can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Answer journalist requests on sites like <a href=\"https:\/\/ahrefs.com\/blog\/haro-link-building\/\">HARO<\/a>, ProfNet, or SourceBottle. You can also scan Twitter for hashtags like #journorequest.<\/li>\n<li>Write and pitch press releases to reputable and relevant media outlets.<\/li>\n<\/ul>\n\n\n\n<p>If you can provide unique insight on a problem related to your niche or if you\u2019re doing something newsworthy, there is a chance a journalist will use you as a source for their story. As a result, your brand will get exposure and your homepage will get a&nbsp;link.<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/20-pr-link-building-example.jpg\" alt=\"List of referring pages with corresponding data like DR, Domain Traffic, etc \"><\/figure>\n<\/div>\n\n\n<p>Just like reviews, PR can happen \u201corganically\u201d without your input. Will those stories link to you as well? You can find out by looking for unlinked mentions and then trying to turn them into links. &nbsp;We have a full guide on <a href=\"https:\/\/ahrefs.com\/blog\/unlinked-mentions\/\">tackling unlinked brand mentions here<\/a>.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/pr-tactics-examples\/\">9 Great Public Relations Tactics With Campaign Examples<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=IBEnDuEbpmo\">How to Get Your First 100 Backlinks<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.wx377u3guwy7\">Guest posts<\/h4>\n\n\n\n<p>Guest posting is quite a popular phenomenon on the internet. It probably doesn\u2019t need any kind of introduction.<\/p>\n\n\n\n<p>Like reviews, guest posts can benefit a brand and its product or service in many ways: brand awareness, product demand, etc. This tactic is worth pursuing just for the sake of those benefits.<\/p>\n\n\n\n<p>But when SEOs talk about guest posts or guest blogging, there is only one goal on the table: getting a high-quality backlink. One is all you&nbsp;need.<\/p>\n\n\n\n<p>You can look for guest blogging opportunities manually using Google:<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/21-finding-review-opportunities-on-google.png\" alt=\"Google SERP for this search: saas &quot;write for us&quot; \"><\/figure>\n<\/div>\n\n\n<p>Or you can do it at scale with an SEO tool that lets you quickly filter through the results. Here\u2019s a video showing the process using Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a>.<\/p>\n\n\n\n<p>\n<\/p><div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-aqk1vbgb-ry\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-aqk1vbgb-ry\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/aQK1Vbgb-RY?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/aQK1Vbgb-RY?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.e3697i8dyqrg\">Other tactics<\/h4>\n\n\n\n<p>Link building is a broad topic with many tactics and techniques. Some of the other ideas for getting backlinks are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Getting featured in directories and listings, which is especially effective with homepages for <a href=\"https:\/\/ahrefs.com\/blog\/local-seo-solutions\/\">local businesses<\/a>.<\/li>\n<li>Studying your competitors\u2019 backlinks to replicate their links (e.g., from review sites) and spot patterns in the <a href=\"https:\/\/ahrefs.com\/blog\/types-of-backlinks\/\">types of backlinks<\/a>.<\/li>\n<li>Reclaiming lost&nbsp;links.<\/li>\n<li>Adding links to community sites.<\/li>\n<\/ul>\n\n\n\n<p>We cover those and more in our resources on the&nbsp;topic:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/seo\/link-building\" data-ahr=\"https:\/\/ahrefs.com\/blog\/link-building\/\">Link Building for SEO: The Beginner\u2019s Guide<\/a>&nbsp;<\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/link-building-strategies\/\">9 Easy Link Building Strategies (That Anyone Can&nbsp;Use)<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/resource-page-link-building\/\">Resource Page Link Building: The Only Guide You Need<\/a>&nbsp;<\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/white-hat-link-building-techniques\/\">3 White Hat Link Building Techniques That Go Far Beyond Links<\/a>&nbsp;<\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/guest-blogging\/\">Guest Blogging for SEO: How to Build High-Quality Links at Scale<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.ap9oift7ke92\">4. Add internal links<\/h3>\n\n\n\n<p>From an SEO perspective, three things happen when you link internally:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>You help new pages get discovered by search engines<\/strong>&nbsp;\u2013&nbsp;Internal links provide a crawl path to target pages.<\/li>\n<li><strong>You pass link authority between your pages<\/strong>&nbsp;\u2013&nbsp;This way, you can boost other pages you&nbsp;own.<\/li>\n<li><strong>You help search engines understand what a page is about<\/strong>&nbsp;\u2013&nbsp;You need Google to understand the meaning of your content if you want to rank for relevant keywords.<\/li>\n<\/ol>\n\n\n\n<p>Because of the reasons above, you should seek opportunities to link both <em>from <\/em>your homepage and <em>to <\/em>your homepage.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.3p6dqmvw33vq\">Add links from your homepage (to your most important content)<\/h4>\n\n\n\n<p>Homepages are usually pages with the highest number of backlinks. They amass link authority that can be passed to other pages to help them&nbsp;rank.<\/p>\n\n\n\n<p>Here\u2019s how Salesforce uses this technique to boost its page explaining what CRM&nbsp;is:<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/22-links-from-homepage-to-important-content.jpg\" alt=\"Salesforce's homepage showing link to article on &quot;What is CRM&quot;; on right, list of other resources (video, webinar, etc) \"><\/figure>\n<\/div>\n\n\n<p>And it seems to work. That page ranks #1 for the keyword \u201cCRM\u201d:<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/23-serp-overview-crm-2.png\" alt=\"SERP overview for &quot;crm&quot;\"><\/figure>\n<\/div>\n\n\n<p>Another popular way to link to your important content is through the footer of the page. However, based on our knowledge of how links pass authority, this technique will pass less authority compared to Salesforce\u2019s technique.<\/p>\n\n\n\n<div style=\"width: 1176px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/24-links-in-footer-example.png\" alt=\"Links to blog articles in page footer \" width=\"1166\" height=\"794\"><p class=\"wp-caption-text\">Intercom links from the homepage to selected blog posts through the footer of the&nbsp;page.<\/p><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.fjnvsdy1buxm\">Add links to your homepage<\/h4>\n\n\n\n<p>If your resource pages (blog, ebooks, case studies, etc.) link to your homepage through site navigation or even through a logo, those links already pass page authority to your homepage.<\/p>\n\n\n\n<p>However, if you remember from our section about what makes a link high-quality, the placement of the link and its anchor matter as well. The links that a user is more likely to click are likely to pass more authority. And the anchor used in that link helps Google grasp the context of your homepage.<\/p>\n\n\n\n<p>For these reasons, you should also link to your homepage within the main content where it is relevant. So for example, instead of just mentioning your brand or product inside a blog post, include a link to it as well (one per article is probably enough).<\/p>\n\n\n\n<div style=\"width: 1610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/25-linking-from-content-to-homepage.png\" alt=\"Internal Backlinks report results \" width=\"1600\" height=\"1208\"><p class=\"wp-caption-text\">Links from HubSpot\u2019s blog pointing to its homepage are quite common.<\/p><\/div>\n<h3><span style=\"font-weight: 400;\">5. Sort out technical SEO<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Technical SEO is the practice of optimizing your website to help search engines find, crawl, understand, and index your pages. If that aspect of your homepage is broken, it can severely hinder your site\u2019s visibility and rankings, making it difficult for potential visitors to discover your content, regardless of its quality, authority or relevance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The easiest way to do technical SEO is to use a tool like<\/span><a href=\"https:\/\/ahrefs.com\/site-audit\"><span style=\"font-weight: 400;\"> Ahrefs\u2019 Site Audit<\/span><\/a><span style=\"font-weight: 400;\"> (also available for free with <\/span><a href=\"https:\/\/ahrefs.com\/webmaster-tools\"><span style=\"font-weight: 400;\">AWT<\/span><\/a><span style=\"font-weight: 400;\">). The tool will automatically identify technical SEO issues such as rouge noindex tags or slow page speed and explain how to fix&nbsp;them.&nbsp;<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-170372\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/Performance___Ahrefs.jpg\" alt=\"Performance   ahrefs\" width=\"1600\" height=\"1039\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/Performance___Ahrefs.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/Performance___Ahrefs-654x425.jpg 654w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/Performance___Ahrefs-768x499.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/Performance___Ahrefs-1536x997.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p><span style=\"font-weight: 400;\">That said, you probably won\u2019t need to fix <\/span><i><span style=\"font-weight: 400;\">all<\/span><\/i><span style=\"font-weight: 400;\"> issues. Here are the seven most important technical SEO issues that can impact your homepage.&nbsp;<\/span><\/p>\n<ul>\n<li><b>Indexability issues<\/b><span style=\"font-weight: 400;\">: pages might not be found or displayed by search engines, affecting traffic.<\/span><\/li>\n<li aria-level=\"1\"><b>Broken pages: <\/b><span style=\"font-weight: 400;\">a homepage that return errors can\u2019t be indexed, leading to a loss of potential traffic and poor user experience.<\/span><\/li>\n<li aria-level=\"1\"><b>Few or no internal links<\/b><span style=\"font-weight: 400;\">: a lack of internal links can hinder search engines from finding and ranking pages, and limit the flow of PageRank within your&nbsp;site<\/span><\/li>\n<li aria-level=\"1\"><b>Mobile experience issues<\/b><span style=\"font-weight: 400;\">: Non-mobile-friendly pages suffer in rankings and user experience due to Google\u2019s mobile-first indexing<\/span><\/li>\n<li aria-level=\"1\"><b>HTTPS issues<\/b><span style=\"font-weight: 400;\">: Google uses HTTPS encryption as a small ranking signal. This means you can experience lower rankings if you don\u2019t have a TLS certificate to secure your website. Furthermore, if HTTPS is not set properly, it can cause a duplicate content issue making your homepage accessible at more than one&nbsp;URL.<\/span><\/li>\n<li aria-level=\"1\"><b>Poor Core Web Vitals scores<\/b><span style=\"font-weight: 400;\">: Google\u2019s <a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals\/\">Core Web Vitals (CWV)<\/a> are a set of metrics designed to gauge a website\u2019s user experience, mainly in terms of loading and responsiveness speed. They are part of Google\u2019s Page Experience signals, impacting search engine rankings.<\/span><\/li>\n<li aria-level=\"1\"><b>Lack of relevant schema markup<\/b><span style=\"font-weight: 400;\">: schema can\u2019t make you rank higher in text results but it can make your homepage eligible to rank in rich results.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Get tips on how to solve these issues in our guide to the most <\/span><a href=\"https:\/\/ahrefs.com\/blog\/seo-issues\/\"><span style=\"font-weight: 400;\">impactful technical issues<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. Monitor your SEO health and performance&nbsp;<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With your SEO foundations in place, the final step is tracking SEO health and performance to identify when to enhance content, resolve technical glitches, or intensify link-building.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First off, make sure SEO health for your homepage is in good shape by setting up routine site audits, which alert you to new issues through email reports.<\/span><br><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-174179\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/set-up-scheduled-crawls.png\" alt=\"Setting up regular site audits in Ahrefs.\" width=\"1600\" height=\"632\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/set-up-scheduled-crawls.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/set-up-scheduled-crawls-680x269.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/set-up-scheduled-crawls-768x303.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/set-up-scheduled-crawls-1536x607.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<div id=\"attachment_144252\" style=\"width: 739px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-144252\" class=\"wp-image-144252\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/07\/42-sample-email-site-audit-report.png\" alt=\"Example email technical SEO report.\" width=\"729\" height=\"1130\"><p id=\"caption-attachment-144252\" class=\"wp-caption-text\">Example email technical SEO report.<\/p><\/div>\n<p><span style=\"font-weight: 400;\">As for performance, focus on these key metrics:<\/span><\/p>\n<p><b>Keyword Rankings<\/b><span style=\"font-weight: 400;\">. The higher the rankings, the more organic traffic you can get. To start tracking, add your target keyword and any other relevant secondary keywords to <\/span><a href=\"https:\/\/ahrefs.com\/rank-tracker\"><span style=\"font-weight: 400;\">Ahrefs\u2019 Rank Tracker<\/span><\/a><span style=\"font-weight: 400;\"> and choose in which locations you want to track&nbsp;them.&nbsp;<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-174180\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/adding-keywords-to-track.png\" alt=\"Adding keywords to Rank Tracker. \" width=\"1604\" height=\"1176\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/adding-keywords-to-track.png 1604w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/adding-keywords-to-track-580x425.png 580w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/adding-keywords-to-track-768x563.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/adding-keywords-to-track-1536x1126.png 1536w\" sizes=\"auto, (max-width: 1604px) 100vw, 1604px\"><\/p>\n<p><b>Share of voice. <\/b><span style=\"font-weight: 400;\">This metric is the percentage of all possible organic clicks (from SERPs) for the tracked keywords landing on your website. It gives a good sense of how well you\u2019re doing against your competitors. This metric is automatically calculated in Rank Tracker as soon as you add the keywords you want to&nbsp;track.&nbsp;<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-173651\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/ahrefs-share-of-voice-report-.png\" alt=\"Ahrefs - share of voice report.\" width=\"2048\" height=\"1123\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/ahrefs-share-of-voice-report-.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/ahrefs-share-of-voice-report--680x373.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/ahrefs-share-of-voice-report--768x421.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/ahrefs-share-of-voice-report--1536x842.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<p><b>Organic traffic<\/b><span style=\"font-weight: 400;\">. Generally speaking, organic traffic growth is the outcome of effective SEO. You can use <\/span><a href=\"https:\/\/ahrefs.com\/site-explorer\"><span style=\"font-weight: 400;\">Ahrefs\u2019 Site Explorer<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/search.google.com\/search-console?hl=pl\"><span style=\"font-weight: 400;\">Google Search Console<\/span><\/a><span style=\"font-weight: 400;\">. Just make sure you\u2019re looking at page\u2019s traffic (Exact URL mode), not the entire site.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-174181\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/overview-report-Site-Explorer.jpg\" alt=\"Ahrefs Overview Report.\" width=\"2526\" height=\"1654\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/overview-report-Site-Explorer.jpg 2526w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/overview-report-Site-Explorer-649x425.jpg 649w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/overview-report-Site-Explorer-768x503.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/overview-report-Site-Explorer-1536x1006.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/overview-report-Site-Explorer-2048x1341.jpg 2048w\" sizes=\"auto, (max-width: 2526px) 100vw, 2526px\"><\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\">\n<p><span style=\"font-weight: 400;\">Initially, you want to see increase in traffic as your rankings improve. But over time, you might hit a traffic plateau as you maximize the potential of your homepage\u2019s keywords, which is normal. At that point, keep an eye out for bigger drops in traffic (especially sudden ones), as these often can be <\/span><a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-dropped-dramatically\/\"><span style=\"font-weight: 400;\">recovered<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/div><\/div>\n<p><span style=\"font-weight: 400;\">It\u2019s not a bad idea to track <\/span><b>referring domains<\/b><span style=\"font-weight: 400;\">, too. Referring domains are the unique sites that link to your homepage. The more high-quality backlinks from these domains, the higher your chances of ranking. And if you see this metric dropping, you can try to <\/span><a href=\"https:\/\/ahrefs.com\/blog\/link-reclamation\/\"><span style=\"font-weight: 400;\">reclaim lost backlinks<\/span><\/a><span style=\"font-weight: 400;\"> to your homepage. You can see the pace at which your gaining new referring domains in Site Explorer\u2019s Overview report and even benchmark against competitors.&nbsp;<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-174182\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/comparing-referring-domain-growth.png\" alt=\"Comparing referring domain growth.\" width=\"2140\" height=\"936\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/comparing-referring-domain-growth.png 2140w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/comparing-referring-domain-growth-680x297.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/comparing-referring-domain-growth-768x336.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/comparing-referring-domain-growth-1536x672.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/comparing-referring-domain-growth-2048x896.png 2048w\" sizes=\"auto, (max-width: 2140px) 100vw, 2140px\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.xtxzo1f54913\">FAQ<\/h2>\n\n\n\n<p>Here, we\u2019ll answer some frequently asked questions about optimizing a homepage for search engines.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.h9545v88un5k\">Is the homepage most important for&nbsp;SEO?<\/h3>\n\n\n\n<p>Your homepage will likely have the most backlinks and will be the landing page for most branded keywords. However, this doesn\u2019t mean that your SEO efforts should be limited to this page only or that you should be prioritizing this page at all&nbsp;times.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.gbka30hvuxpq\">How long does it take Google to display changes on your homepage?<\/h3>\n\n\n\n<p>Google states that crawling can take anywhere from <a href=\"https:\/\/ahrefs.com\/blog\/submit-website-to-google\/#how-long-indexing-takes\">a few days to a few weeks<\/a>. Make sure your page is crawlable and indexable to Google in the first&nbsp;place.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.s1cajjx5i5k1\">How much text should there be on a homepage?<\/h3>\n\n\n\n<p>There is no definitive answer for this from an SEO perspective. Focus on matching search intent instead and making your copy appealing to the reader.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.47n2o8b3e6ul\">Final thoughts<\/h2>\n\n\n\n<p>Homepages tend to be neglected in SEO strategies. They shouldn\u2019t be. As you can see, they can rank for important keywords and help other pages rank at the same&nbsp;time.<\/p>\n\n\n\n<p>That said, you shouldn\u2019t try to rank a homepage for a given keyword at all costs. There are some scenarios&nbsp;where it\u2019s probably better to <a href=\"https:\/\/ahrefs.com\/blog\/keywords-for-blog\/\">target keywords with blog posts<\/a> or dedicated landing pages. This is true&nbsp;when:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>The content of your homepage won\u2019t be able to match search intent. This shouldn\u2019t dissuade you from using other words or phrases that, in your opinion, best describe your business.<\/li>\n<li>Your offering is so complex that trying to make it all about one topic will hurt your business. See how <a href=\"https:\/\/www.twilio.com\/\">Twilio\u2019s site architecture<\/a>&nbsp;matches the complexity of its business. Expecting its homepage to rank for one non-branded keyword just doesn\u2019t make&nbsp;sense.<\/li>\n<\/ol>\n\n\n\n<p>One thing we need to make clear here is that a homepage is just a page. From an SEO perspective, the same rules apply. And in this game, search intent is still&nbsp;king.<\/p>\n\n\n\n<p>For example, when you Google \u201cspeed test,\u201d you expect to see a free tool for testing internet connection. And this is what the top-ranking websites provide on their homepages right off the&nbsp;bat.<\/p>\n\n\n\n<p>It doesn\u2019t matter what \u201ctricks\u201d you use to rank here; if you don\u2019t provide a tool for that, then game&nbsp;over.<\/p>\n\n\n\n<p>And you can\u2019t wish for a better confirmation of search intent than&nbsp;this:<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/26-search-intent-for-speed-test.png\" alt=\"Google SERP for &quot;speed test&quot; \"><\/figure>\n<\/div>\n\n\n<p>Got questions or comments? Ping me <a href=\"https:\/\/twitter.com\/m_makosiewicz\">on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; A homepage can rank for relevant non-branded keywords and help other pages on your site to rank too. You can find proof of that all over the web. Here\u2019s one from Squarespace\u2019s homepage: But SEO is not the only<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":159,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[412],"class_list":["post-140997","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Homepage SEO: Yes, It Exists &amp; Here&#039;s How to Do It<\/title>\n<meta name=\"description\" content=\"A homepage can rank for relevant non-branded keywords and help other pages on your site to rank too. 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