{"id":140679,"date":"2022-04-07T00:16:23","date_gmt":"2022-04-07T05:16:23","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=140679"},"modified":"2024-03-28T10:17:59","modified_gmt":"2024-03-28T15:17:59","slug":"content-ideas","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/content-ideas\/","title":{"rendered":"16 Ways to Generate Stellar Content Ideas"},"content":{"rendered":"\n<div class=\"intro-txt\">Sometimes, content ideas flow naturally. Other times, you find yourself staring at a blank page with no idea what to&nbsp;write.<\/div>\n\n\n\n<p>It\u2019s not long before you\u2019re frustrated, thinking of everything else you could have done with your time and, eventually, you give&nbsp;up.<\/p>\n\n\n\n<p>Whether you\u2019re new to content marketing or a veteran, this is an issue everyone faces.<\/p>\n\n\n\n<p>That\u2019s why we created a list of our go-to strategies for content inspiration. These ideas make it easy to uncover stellar topics that will bring your target audience directly to your&nbsp;blog:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#1-trending-topics-reddit\">Find trending topics on Reddit<\/a><\/li>\n<li><a href=\"#2-seo-potential\">Look for easy topics with SEO potential<\/a><\/li>\n<li><a href=\"#3-contrarian-take\">Have a contrarian take on a popular opinion<\/a><\/li>\n<li><a href=\"#4-virtual-lunch\">Host a virtual lunch for your customers<\/a><\/li>\n<li><a href=\"#5-headline-frameworks\">Swipe popular headline frameworks<\/a><\/li>\n<li><a href=\"#6-customer-success-and-sales\">Ask the customer success and sales&nbsp;teams<\/a><\/li>\n<li><a href=\"#7-paa\">Check the \u201cPeople Also Ask\u201d results<\/a><\/li>\n<li><a href=\"#8-pain-points-case-studies\">Look for pain points in case studies<\/a><\/li>\n<li><a href=\"#9-competitors-paid-keywords\">Check your competitors\u2019 paid keywords<\/a><\/li>\n<li><a href=\"#10-who-you%E2%80%99re-compared-to\">Research who your customers compare you&nbsp;to<\/a><\/li>\n<li><a href=\"#11-document-experiences\">Recall experiences to document<\/a><\/li>\n<li><a href=\"#12-highly-shared-content\">Find highly shared content in your industry<\/a><\/li>\n<li><a href=\"#13-competitors-top-ranking-content\">Find your competitors\u2019 top-ranking content<\/a><\/li>\n<li><a href=\"#14-content-idea-generator\">Use a content idea generator<\/a><\/li>\n<li><a href=\"#15-pain-points-business-solves\">List pain points your business solves<\/a><\/li>\n<li><a href=\"#16-update-content\">Update existing content<\/a><\/li>\n<\/ol>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Find trending topics on Reddit\" data-section=\"1-trending-topics-reddit\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.y5omwbwkk79w\">1. Find trending topics on Reddit<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Reddit is a goldmine of content ideas for almost every industry. People actively ask questions and comment, so it\u2019s easy to see what topics are most popular in your industry.<\/p>\n\n\n\n<p>For example, if I sell a keto product, I may head over to a couple of keto subreddits and browse through some of the most popular discussions.<\/p>\n\n\n\n<p>All of these topics will be excellent content ideas:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-140663 size-full\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/1-content-ideas.png\" alt=\"Trending topics on Reddit\" width=\"633\" height=\"633\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/1-content-ideas.png 633w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/1-content-ideas-425x425.png 425w\" sizes=\"auto, (max-width: 633px) 100vw, 633px\"><\/p>\n\n\n\n\n\n\n\n<p>This is a great way to find <a href=\"https:\/\/ahrefs.com\/blog\/trending-topics\/\">trending topics<\/a>, and you can also Google variations of these questions with Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/seo-toolbar\">SEO Toolbar<\/a>&nbsp;to see which keywords drive the most traffic.<\/p>\n\n\n\n<p>For example, the top-ranking page for the keyword \u201ccan you get into ketosis faster by fasting\u201d generates approximately 1,400 monthly visitors.<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/2-google-serp-ketosis-and-fasting.png\" alt=\"Reddit topics search traffic potential\"><\/figure>\n<\/div>\n\n\n<p>To find the best variation of the keyword, you can take the URL, plug it into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>, and click \u201cOrganic Keywords.\u201d<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/3-organic-keywords-report.png\" alt=\"Organic keywords in Site Explorer\"><\/figure>\n<\/div>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Look for easy topics with SEO potential\" data-section=\"2-seo-potential\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.v8s8v8az5gpy\">2. Look for easy topics with SEO potential<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Scrolling through your competitor\u2019s website will probably give you some content ideas. However, many of those topics may be too difficult for you to rank for or may not drive any search traffic.<\/p>\n\n\n\n<p>To solve this, use Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a>&nbsp;to find content in your niche with lots of search traffic and few or no backlinks.<\/p>\n\n\n\n<p>For example, a search for \u201cfitness\u201d across the billions of pages in the <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a>&nbsp;database will provide you with tons of relevant results. You can then filter for pages with 1,000+ monthly organic visits and fewer than five referring domains (linking websites) to find uncompetitive topics.<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/4-content-explorer.png\" alt=\"Content Explorer filters\"><\/figure>\n<\/div>\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">PRO TIP<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Add a Domain Rating (DR) filter to see results from sites with a similar amount of \u201cauthority\u201d to yours. It may be even easier to rank for these topics.<\/p>\n\n\n\n<\/div><\/div>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/5-results-with-domain-rating-filter.jpg\" alt=\"Content Explorer results \"><\/figure>\n<\/div>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Come up with a contrarian take on a popular opinion\" data-section=\"3-contrarian-take\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.waxe5iggnkg6\">3. Come up with a contrarian take on a popular opinion<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>In every industry, there are plenty of standard best practices that are rarely challenged.<\/p>\n\n\n\n<p>Therefore, you can create unlimited content ideas by taking a contrarian stance on some of these best practices.<\/p>\n\n\n\n<p><a href=\"https:\/\/contrarianthinking.co\/rich-dad-poor-dad-was-wrong\/\">Here\u2019s<\/a>&nbsp;an excellent example of a contrarian post:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-140668\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/6-contrarian-post.png\" alt=\"Example of a contrarian post\" width=\"675\" height=\"198\"><\/p>\n\n\n\n\n\n\n\n<p>\u201cRich Dad Poor Dad\u201d is a fairly popular book among many entrepreneurs, so making a bold statement and saying it is wrong will grab a lot of attention.<\/p>\n\n\n\n<p>To develop ideas that you can turn into contrarian posts, think of widely accepted industry advice you\u2019ve executed that produced subpar results.<\/p>\n\n\n\n<p>\u200b\u200bFor example, many SEOs rave about <a href=\"https:\/\/ahrefs.com\/blog\/broken-link-building\/\">broken link building<\/a>. While there are plenty of case studies that show it can work, my personal experience with the tactic is this: Although it generates some links, it\u2019s hard to&nbsp;scale.<\/p>\n\n\n\n<p>Therefore, I quit building links and, instead, focused on creating original data and incorporating it into my blog posts. As a result, writers in need of fresh statistics for their own content found my posts and organically linked to the statistics.<\/p>\n\n\n\n<p>Unlike my first attempts at link building, I found this method enabled me to scale faster with minimal additional effort after my post was published.<\/p>\n\n\n\n<p>In this case, I can write a contrarian post saying why I don\u2019t believe manually building links is an efficient use of resources and why I write data posts instead.<\/p>\n\n\n\n<p>The only caveat with this method is that you really need to have a convincing contrarian standpoint. Otherwise, you may just send a red flag to readers.<\/p>\n\n\n\n<p>For example, if I say that I don\u2019t believe links are valuable and have no convincing counterargument of what you should do instead, I will probably just lose credibility.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Host a virtual lunch for your customers\" data-section=\"4-virtual-lunch\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.lyf5hnsulqqs\">4. Host a virtual lunch for your customers<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Recently, I hosted a lunch for content marketing managers through <a href=\"https:\/\/pro.superpath.co\/community\">Jimmy Daly\u2019s Slack channel<\/a>&nbsp;and asked each person (about 18 people in total) about their top content marketing challenges.<\/p>\n\n\n\n<p>I received answers like hiring freelancers, improving focus, and improving post efficiency. Any of these pain points can easily be turned into&nbsp;posts.<\/p>\n\n\n\n<p>To execute a virtual lunch like this, find an actively engaged Slack or Facebook group (ideally 10+ posts per day) and create a post telling members you are willing to send them free lunch. (I used <a href=\"https:\/\/pizzatime.xyz\/\">pizzatime.xyz<\/a>&nbsp;to do this.) If the group is engaged enough, you\u2019ll probably see decent interest.<\/p>\n\n\n\n<p>For your reference, here\u2019s a screenshot of the exact message I&nbsp;sent:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/7-megans-message.png\" alt=\"Virtual lunch message\"><\/figure>\n<\/div>\n\n\n<p>If you don\u2019t want to connect with people face to face, you can even just DM your audience and ask about their pain points relating to your industry.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Swipe popular headline frameworks\" data-section=\"5-headline-frameworks\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.k2kohpy1ezg6\">5. Swipe popular headline frameworks<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Sometimes, all you need is a headline framework to get you started.<\/p>\n\n\n\n<p>For example, if you want to write about something related to content marketing or SEO but have no idea what to write about, you can always look at popular headlines.<\/p>\n\n\n\n<p>YouTube is one of my favorite places to search for great headlines.<\/p>\n\n\n\n<p>For example, <a href=\"https:\/\/www.youtube.com\/channel\/UC70SrI3VkT1MXALRtf0pcHg\">Thomas DeLauer<\/a>&nbsp;is a health and fitness influencer with many excellent headline frameworks.<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/8-good-headline-framework.jpg\" alt=\"Examples of good headlines\"><\/figure>\n<\/div>\n\n\n<p>If you want to write something about SEO or content marketing, you can take one of these headlines and modify it. For example, here\u2019s how I can modify some headlines:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>I Bought Every NEW Keto Item at TARGET For&nbsp;2022&nbsp;<ul>\n<li>I Tried Every New SEO Tool Launched in 2021 \u2013 Here Are My Top&nbsp;Picks<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>THIS is the BEST Nut for Heart Health&nbsp;<ul>\n<li>These Are the Best Tactics to Improve Your Site&nbsp;Speed<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do This BEFORE a High Carb&nbsp;Meal&nbsp;<ul>\n<li>Five Action Steps Before Hiring an SEO&nbsp;Team<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>As you can see, I moved away from the \u201cclickbaity\u201d style of these headlines, but they still gave me some inspiration to create a framework for my blog&nbsp;posts.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Ask the customer success and sales teams\" data-section=\"6-customer-success-and-sales\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.t5q9iac1doji\">6. Ask the customer success and sales&nbsp;teams<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Customer success and sales teams talk to your customers and prospects daily, so take some time to interview them. Through these interviews, you can uncover exactly what pain points push your customers to purchase your product or service.<\/p>\n\n\n\n<p>Once you know what pain points drive your customers to make a purchase, it\u2019s not too difficult to find a keyword to match a pain point. By using this process, you can always be sure that your content will drive higher-quality traffic.<\/p>\n\n\n\n<p>During these interviews, ask questions like, \u201cIs there an event that typically happens before the customer makes a purchase?\u201d and \u201cWhich features are they most excited about and&nbsp;why?\u201d<\/p>\n\n\n\n<p>For example, I\u2019m working with a coaching platform. And during one of these interviews, I discovered that most people make a purchase not because they want to sell more courses but because they want to improve their NPS scores and course completion rates.<\/p>\n\n\n\n<p>With this pain point in mind, I decided to have the first post target an NPS-related keyword.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Check the \u201cPeople Also Ask\u201d results\" data-section=\"7-paa\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.1hnoal6r09oy\">7. Check the \u201cPeople Also Ask\u201d results<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>\u201cPeople Also Ask\u201d boxes show up in Google search results and answer questions related to the&nbsp;query.<\/p>\n\n\n\n<p>For example, if we search for \u201cbest wine glasses,\u201d we see other related questions that searchers ask:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/9-serp-best-wine-glasses.png\" alt=\"&quot;People also ask&quot; box\"><\/figure>\n<\/div>\n\n\n<p>If you sell wine glasses, some of these are great questions to write blog posts&nbsp;about.<\/p>\n\n\n\n<p>However, what the PAA boxes don\u2019t tell you is how many people are searching for these questions in Google on a monthly basis. That\u2019s important information if you\u2019re writing blog posts with the intention of ranking on Google.<\/p>\n\n\n\n<p>If you want to find questions about a topic that people are actually searching for, you\u2019ll need a keyword research tool like Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>.<\/p>\n\n\n\n<p>Here\u2019s how to do&nbsp;it:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n<li>Enter a broad&nbsp;topic<\/li>\n<li>Go to the <strong>Matching terms<\/strong>&nbsp;report<\/li>\n<li>Toggle the <strong>Questions<\/strong>&nbsp;tab<\/li>\n<\/ol>\n\n\n\n<p>For example, we see over 5,500 keyword ideas containing the term \u201cwine glasses\u201d\u2014complete with their estimated monthly search volumes:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/10-matching-terms-report.png\" alt=\"Keywords ideas in Keywords Explorer\"><\/figure>\n<\/div>\n\n\n<p>Many of these keywords are excellent for an e-commerce store that sells wine glasses.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Look for pain points in case studies\" data-section=\"8-pain-points-case-studies\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.rug7sf9fzxdw\">8. Look for pain points in case studies<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Combing&nbsp;through your existing case studies is another excellent method to uncover customer pain points.<\/p>\n\n\n\n<p>For example, Chili Piper has a <a href=\"https:\/\/www.chilipiper.com\/resources\/case-studies\/kevin-dorsey\">great case study<\/a>&nbsp;about helping a customer improve their pipeline.<\/p>\n\n\n\n<p>This shows us that improving the sales pipeline is a pain point that Chili Piper can solve, so it is wise to search for keywords around improving sales pipelines.<\/p>\n\n\n\n<p>To find these keywords, you can plug \u201csales pipeline\u201d into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>&nbsp;and see what people are searching for around this&nbsp;topic.<\/p>\n<p>The <strong>Matching terms<\/strong>&nbsp;report is particularly useful, as it shows you all keywords that contain \u201csales pipeline.\u201d You can also filter by Traffic Potential, Keyword Difficulty (KD), and&nbsp;more.<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/11-matching-terms-report-2.png\" alt=\"Pain points keyword research\"><\/figure>\n<\/div>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Check your competitors' paid keywords\" data-section=\"9-competitors-paid-keywords\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.7vlh8gnphxi8\">9. Check your competitors\u2019 paid keywords<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If you want to quickly obtain a list of keywords that are likely driving conversions, check out your competitors\u2019 paid keywords.<\/p>\n\n\n\n<p>You can do this in Ahrefs by entering a competitor\u2019s URL into <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>&nbsp;and then clicking on \u201cPaid Keywords.\u201d<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/12-paid-keywords.png\" alt=\"Competitors' paid keywords via Site Explorer\"><\/figure>\n<\/div>\n\n\n<p>From there, you can see which keywords are most valuable to that competitor and swipe them for your own content.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. Research who your customers compare you to\" data-section=\"10-who-you\u2019re-compared-to\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.p02o9hdl9daw\">10. Research who your customers compare you&nbsp;to<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If a person decides to purchase small-business accounting software and is trying to choose between Quickbooks and Freshbooks, they may Google \u201cquickbooks vs freshbooks.\u201d Or if they\u2019re already using Quickbooks and want to switch to something similar, they may Google \u201cquickbooks alternatives.\u201d<\/p>\n\n\n\n<p>Therefore, finding who your customers compare you to and writing a competitor comparison post (Brand A vs. Brand B) or competitor alternative post (Brand A Alternatives) is a great way to capture high-quality traffic.<\/p>\n\n\n\n<p>In fact, if you don\u2019t create content for these keywords, your competitors probably will. So it\u2019s best if you write the post first (or craft a better post that ranks higher) to control the narrative of your&nbsp;brand.<\/p>\n\n\n\n<p>These keyword frameworks also tend to convert, as the searchers are further down the purchase process.<\/p>\n\n\n\n<p>To find these keywords, you can plug your own brand into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>&nbsp;and add \u201cvs\u201d and \u201calternatives\u201d to the filter. Select \u201cany\u201d (rather than \u201call\u201d), and the tool will pull up a list of keywords.<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/13-organic-keywords-2.png\" alt=\"Organic keywords report results\"><\/figure>\n<\/div>\n\n\n<p>This will show you who searchers compare your brand to and other options your potential customers are thinking about.<\/p>\n\n\n\n<p>As you\u2019re creating these posts, be sure to make it a fair comparison. If the post blatantly favors your brand, readers will be able to tell and won\u2019t read&nbsp;it.<\/p>\n\n\n\n<p>If you want to see an example of a quality competitor comparison post, check out ours <a href=\"https:\/\/ahrefs.com\/vs\">here<\/a>.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"11. Recall experiences to document\" data-section=\"11-document-experiences\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.8gj9bx3lpf0e\">11. Recall experiences to document<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>People love to read about others\u2019 adventures and stories. That\u2019s why social media is so popular.<\/p>\n\n\n\n<p>So the next time you\u2019re stuck and can\u2019t think of anything to write about, recall some of your past experiences and document them.<\/p>\n\n\n\n<p>In fact, some of my best posts are stories of how I failed at something, uncovered the problem, and fixed&nbsp;it.<\/p>\n\n\n\n<p>For example, I wrote a post for Single&nbsp;Grain about <a href=\"https:\/\/www.singlegrain.com\/content-marketing-strategy-2\/update-content\/\">content updating<\/a>&nbsp;after:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Realizing that some of my posts didn\u2019t perform very well even after being updated.<\/li>\n<li>Looking through some data to see patterns between data that did and did not perform well.<\/li>\n<li>Compiling the key learnings from the&nbsp;data.<\/li>\n<\/ol>\n\n\n\n<p>The company\u2019s marketing manager later told me that several people reached out to him after reading the post and mentioned that it had a significant impact on&nbsp;them.<\/p>\n\n\n\n<p>Tim Ferriss is also an excellent example of this and even calls himself \u201cthe human guinea pig.\u201d He experiments with diets, productivity routines, businesses, etc., and then documents the journey.<\/p>\n\n\n\n<p>To help you get started, think back to the last failure or success you had that is relevant to your industry and write about what you learned.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"12. Find highly shared content in your industry\" data-section=\"12-highly-shared-content\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.miq63nb7qe5k\">12. Find highly shared content in your industry<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>While <a href=\"https:\/\/ahrefs.com\/blog\/free-keyword-research-tools\/\">keyword research tools<\/a>&nbsp;can show you what people have searched for, social media can show you what people are talking about right&nbsp;now.<\/p>\n\n\n\n<p>For example, if you\u2019re in the crypto space, social media is probably one of the best places to source content ideas because the industry changes so quickly.<\/p>\n\n\n\n<p>One way to do this is to follow hashtags. For example, you can enter a hashtag on Twitter and sort the results to only show people you follow.<\/p>\n\n\n\n<p>https:\/\/twitter.com\/ronaldcoyle\/status\/1467198403503435777<\/p>\n\n\n\n<p>Another way to find the most highly shared content is to use Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a>. You can include your broad keyword in the title and then apply filters to only show the results published in the last 90 days that also have at least 100 Twitter shares.<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/14-content-explorer-2.png\" alt=\"Content Explorer filters\"><\/figure>\n<\/div>\n\n\n<p>As you can see, this pulls up a few different content ideas:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/15-list-of-content-ideas.png\" alt=\"List of content ideas with corresponding data like DR, Ref. domains, etc\"><\/figure>\n<\/div>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"13. Find your competitors' top-ranking content\" data-section=\"13-competitors-top-ranking-content\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.c5elqvdj4nf0\">13. Find your competitors\u2019 top-ranking content<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If your competitors care about SEO, they probably already have content that\u2019s ranking on Google and getting lots of organic traffic. These pages are often sources of <a href=\"https:\/\/ahrefs.com\/blog\/how-to-write-great-content\/\">great content ideas<\/a>.<\/p>\n\n\n\n<p>Here\u2019s how to find your competitors\u2019 top-performing content:<\/p>\n\n\n\n<ol>\n<li>Go to <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n<li>Enter a competitor\u2019s domain<\/li>\n<li>Go to the <strong>Top pages<\/strong>&nbsp;report<\/li>\n<\/ol>\n<p>\n\n<\/p>\n<p>\n\n<\/p>\n\n\n\n<p>For example, if we do this for one of our competitors, we see that they have a page about google search algorithm changes that gets an estimated 8,000 monthly search visits:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/16-top-pages-report.png\" alt=\"List of URLs with corresponding data like Traffic, Keywords, etc\"><\/figure>\n<\/div>\n\n\n<p>This was a potentially great topic for us to write about, so we created a <a href=\"https:\/\/ahrefs.com\/google-algorithm-updates\">Google algorithm updates<\/a> page.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"14. Use a content idea generator\" data-section=\"14-content-idea-generator\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.quzjx95mh8tk\">14. Use a content idea generator<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If you\u2019re feeling really stuck, blog idea generators can also help you get started.<\/p>\n\n\n\n<p>For example, Hubspot has a free <a href=\"https:\/\/www.hubspot.com\/blog-topic-generator\">blog idea generator<\/a>. Just plug in a few different broad keywords, and it will show you a number of&nbsp;ideas:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/17-blog-idea-generator.jpg\" alt=\"Blog ideas in grid format\"><\/figure>\n<\/div>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"15. List pain points your business solves\" data-section=\"15-pain-points-business-solves\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.zd9ftgmcd6tf\">15. List pain points your business solves<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If you have a more complex product or service with multiple features or services, make a list of the pain points each of those features\/services solves.<\/p>\n\n\n\n<p>For example, I worked with a chatbot company that offers an automatic \u201ccomment to message\u201d feature. So essentially, as soon as someone comments on your Facebook post, the bot will send them a chat message.<\/p>\n\n\n\n<p>Therefore, the company created a post on <a href=\"https:\/\/chatfuel.com\/blog\/posts\/how-to-turn-facebook-post-commenters-into-customers\">how to message Facebook commenters<\/a>, and it ultimately generated a 15% conversion rate (visitor to free trial&nbsp;user).<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"16. Update existing content\" data-section=\"16-update-content\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.luq9c8wxiukx\">16. Update existing content<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>While most of us are focused on creating new content consistently, sometimes the best results come from updating content you already have.<\/p>\n\n\n\n<p>I used this strategy to help one client <a href=\"https:\/\/www.singlegrain.com\/content-marketing-strategy-2\/update-content\/\">double their traffic<\/a>&nbsp;to existing blog posts (9,000 monthly visitors to 18,000 monthly visitors).<\/p>\n\n\n\n<p>To maximize your ROI from content updating, prioritize updating posts that previously performed well and have recently lost the most traffic.<\/p>\n\n\n\n<p>You can do this by plugging your URL into Ahrefs, clicking \u201cTop Pages\u201d (under Organic Search), and then setting the comparison date range to the past three or six months.<\/p>\n\n\n\n<p>From there, filter the results by the most traffic loss (click on \u201cChange\u201d so that the tool orders results by posts that have lost the most traffic).<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/18-results-by-most-traffic-loss.png\" alt=\"List of URLs with corresponding data like Traffic, Keywords, etc\"><\/figure>\n<\/div>\n\n\n<p>As these posts have lost significant traffic in recent months, it\u2019s worth investigating further to see if updating them can increase search traffic once&nbsp;more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.ceya7k7vj3f5\">Final thoughts<\/h2>\n\n\n\n<p>The above ideas are our go-to strategies for <a href=\"https:\/\/ahrefs.com\/blog\/content-ideation\/\">generating content ideas<\/a>. The key to generating endless content ideas is to start by understanding your customers\u2019 pain points and then brainstorming ideas that can help them solve those pain points.<\/p>\n\n\n\n<p>If you can also tie the solutions back to your product, you\u2019ll be well on your way to generating a strong ROI from your content efforts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s not long before you\u2019re frustrated, thinking of everything else you could have done with your time and, eventually, you give&nbsp;up. Whether you\u2019re new to content marketing or a veteran, this is an issue everyone faces. That\u2019s why we created<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":171,"featured_media":140681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[73],"tags":[],"coauthors":[433],"class_list":["post-140679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>16 Ways to Generate Stellar Content Ideas<\/title>\n<meta name=\"description\" content=\"Here are 16 strategies for content inspiration, helping you to uncover stellar topics that will bring your audience directly to your blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/content-ideas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"16 Ways to Generate Stellar Content Ideas\" \/>\n<meta property=\"og:description\" content=\"Get content ideas for days.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/content-ideas\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-07T05:16:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-28T15:17:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/fb_content_ideas.png\" \/>\n\t<meta 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