{"id":140490,"date":"2022-04-04T17:31:46","date_gmt":"2022-04-04T22:31:46","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=140490"},"modified":"2022-07-14T13:36:46","modified_gmt":"2022-07-14T18:36:46","slug":"expert-roundups","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/expert-roundups\/","title":{"rendered":"Expert Roundups: Stick a Fork in Them; They\u2019re Done"},"content":{"rendered":"\n<div class=\"intro-txt\">In 2012, Google\u2019s Matt Cutts published <a href=\"https:\/\/www.mattcutts.com\/blog\/guest-blogging\/\">his now-infamous post<\/a> proclaiming that guest blogging for SEO was \u201cdone\u201d because it had \u201cjust gotten too spammy.\u201d<\/div>\n\n\n\n<p>In 2022, I think you can say the same thing about expert roundups.<\/p>\n\n\n\n<p>I\u2019ll explain why below. But first, let\u2019s make sure we\u2019re on the same&nbsp;page\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#1-expert-roundups\">What are expert roundups?<\/a><\/li>\n<li><a href=\"#2-why-create-roundups\">Why people create expert roundups<\/a><\/li>\n<li><a href=\"#3-why-experts-contribute\">Why \u201cexperts\u201d contribute to expert roundups<\/a><\/li>\n<li><a href=\"#4-issues\">What\u2019s the issue with expert roundups?&nbsp;<\/a><\/li>\n<li><a href=\"#5-three-alternatives\">Three better alternatives to expert roundups<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What are expert roundups?\" data-section=\"1-expert-roundups\">\n\n\n\n<h2 class=\"wp-block-heading\">What are expert roundups?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Expert roundups are blog posts that feature quotes from industry experts about a specific topic.<\/p>\n\n\n\n<p>For example, below is a roundup of SEO tips. You can see that it features quotes from 30+ experts, including some extremely well-known faces like Glen Allsopp and our very own Tim&nbsp;Soulo:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/1-expert-roundup-example.png\" alt=\"Expert roundup example\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Why do people create expert roundups?\" data-section=\"2-why-create-roundups\">\n\n\n\n<h2 class=\"wp-block-heading\">Why do people create expert roundups?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>In my opinion, there are three main reasons:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Exposure<\/li>\n<li>Backlinks<\/li>\n<li>Relationships<\/li>\n<\/ol>\n\n\n\n<p>But rather than just share my opinion on the matter, I polled my Twitter followers.<\/p>\n\n\n\n<p>Here are the results of the&nbsp;poll:<\/p>\n\n\n\n<p><\/p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">if you\u2019ve ever produced an expert roundup, what was your primary aim with&nbsp;that?<\/p>\u2014 Joshua Hardwick (@JoshuaCHardwick) <a href=\"https:\/\/twitter.com\/JoshuaCHardwick\/status\/1501584793003253764?ref_src=twsrc%5Etfw\">March 9,&nbsp;2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<p>Let\u2019s take a look at the results in more detail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Backlinks<\/h3>\n\n\n\n<p>According to my poll, backlinks are the top reason for creating an expert roundup\u2014with <strong>43.9%<\/strong> of folks citing it as their primary aim.<\/p>\n\n\n\n<p>The idea here is simple: If an \u201cexpert\u201d is willing to contribute to your roundup, perhaps they\u2019ll also be willing to link to it. This is good for SEO because <a href=\"https:\/\/ahrefs.com\/blog\/what-are-backlinks\/\">backlinks<\/a> are one of <a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">Google\u2019s top-ranking factors<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Building relationships<\/h3>\n\n\n\n<p>Building relationships is the second most popular reason for creating an expert roundup, with <strong>36.8%<\/strong> citing it as their primary aim.<\/p>\n\n\n\n<p>This makes sense, as building relationships with influential and well-connected industry experts can open all kinds of doors. It\u2019s how I managed to get a backlink from <a href=\"https:\/\/twitter.com\/viperchill?lang=en\">Glen Allsopp<\/a> (Detailed) back in the day, and it\u2019s kind of how I landed my job at Ahrefs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Exposure<\/h3>\n\n\n\n<p>Exposure is the least popular reason for creating an expert roundup, with only <strong>19.3%<\/strong> of respondents citing it as their primary aim.<\/p>\n\n\n\n<p>People tend to share content that paints them in a positive light. So the idea with expert roundups is that, once published, many of the featured \u201cexperts\u201d will share the post on social media and your blog will get some nice exposure.<\/p>\n\n\n\n<p>It\u2019s basically <em>egobait<\/em>. You\u2019re literally referring to these people as experts in your content, so why wouldn\u2019t they want to share&nbsp;it?<\/p>\n\n\n\n<p>I also got a reply to my tweet from <a href=\"https:\/\/twitter.com\/JeremyRiveraSEO\">Jeremy Rivera<\/a>, who gave a fourth reason for creating expert roundups: crafting expert-supported content:<\/p>\n\n\n\n<p><\/p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">You forgot a fourth objective; crafting quality expert supported content.<br><br>A well executed roundup can and should actually achieve ALL of these objectives!<\/p>\u2014 Jeremy Rivera (@JeremyRiveraSEO) <a href=\"https:\/\/twitter.com\/JeremyRiveraSEO\/status\/1501593270668902400?ref_src=twsrc%5Etfw\">March 9,&nbsp;2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<p>This makes sense. But personally, I\u2019m not convinced the \u201cexpert roundup\u201d format is usually the best way to do this. <em>(More on this&nbsp;later.)<\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-section=\"3-why-experts-contribute\">\n\n\n\n<h2 class=\"wp-block-heading\">Why do \u201cexperts\u201d contribute to expert roundups?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Given that most \u201cexperts\u201d are already well connected, they\u2019re probably not contributing to roundups to build relationships. They\u2019re almost certainly doing it for backlinks.<\/p>\n\n\n\n<p>But again, let\u2019s not trust my opinion\u2026<\/p>\n\n\n\n<p>I polled my Twitter followers. Here are the results:<\/p>\n\n\n\n<p><\/p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">if you\u2019ve ever *contributed* (i.e., given a quote) to an expert roundup, what was your primary aim with&nbsp;that?<\/p>\u2014 Joshua Hardwick (@JoshuaCHardwick) <a href=\"https:\/\/twitter.com\/JoshuaCHardwick\/status\/1502334769564200965?ref_src=twsrc%5Etfw\">March 11,&nbsp;2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<p>No prizes for guessing the outcome here. I think it\u2019s pretty much what we all expected.<\/p>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> This poll attracted fewer votes than my first, so take the results with a pinch of salt. However, in my opinion, backlinks are the number one reason to get involved in expert roundups.&nbsp;<\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What's the issue with expert roundups?\" data-section=\"4-issues\">\n\n\n\n<h2 class=\"wp-block-heading\">What\u2019s the issue with expert roundups?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Expert roundups have no real downsides for contributors. It rarely takes more than a few minutes to answer the creator\u2019s question and, in return, they get exposure, a backlink, and a nice egoboost.<\/p>\n\n\n\n<p>For example, here\u2019s my contribution to an expert roundup. I was asked to name my top three keyword research tools:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/2-joshua-hardwick-expert-roundup.png\" alt=\"Joshua Hardwick featured in an expert roundup\"><\/figure>\n\n\n\n<p>In this case, replying to an email with six words landed me a mention and backlink on a DR71 site. The post I\u2019m featured in now gets an estimated 284 organic monthly visits:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/3-organic-traffic-expert-roundup.png\" alt=\"Traffic to expert roundup\"><\/figure>\n\n\n\n<p>But for the creators and readers of roundups, there are a few issues\u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. It can be hard to get enough <em>actual<\/em> experts to contribute<\/h3>\n\n\n\n<p>In the early days of expert roundups, someone reaching out and asking for your contribution made you feel special because it didn\u2019t happen often. Now, everyone is creating expert roundups, and genuine experts are inundated with requests.<\/p>\n\n\n\n<p>This means they have to pick and choose which ones to contribute to, making things harder for publishers to get the quotes they&nbsp;need.<\/p>\n\n\n\n<p>As a result, some publishers seem willing to accept quotes from, well, pretty much anyone.<\/p>\n\n\n\n<p>Just look at this <strong>expert<\/strong> quote in a recent roundup I found about link building tactics:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/4-link-building-expert-roundup.png\" alt=\"Bad expert roundup contribution\"><\/figure>\n\n\n\n<p>Really? The best strategy for building backlinks is blog commenting, where 99% of links are nofollowed and almost certainly won\u2019t pass much \u201cauthority\u201d either way?<\/p>\n\n\n\n<p>I can\u2019t imagine anyone close to being a link building expert saying this in the last 10&nbsp;years.<\/p>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> I changed the wording of the quote above slightly, but the gist is the same. I did this because I don\u2019t want to pick on anyone, and I know you savvy SEOs can easily find the exact&nbsp;quote.&nbsp;<\/div>\n\n\n\n<p>Now, I hold no grudges against the person who gave this quote. They were clearly asked and thought \u201cwhy not?\u201d But the reality is that including these kinds of quotes leads to a deterioration in the perceived quality of expert roundups over time\u2014which further dissuades experts from contributing.<\/p>\n\n\n\n<p>It\u2019s a vicious cycle, and it\u2019s why expert roundups have (in my opinion) become so spammy in recent years.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. The format rarely aligns with search intent<\/h3>\n\n\n\n<p>People are typically looking to do one of three things when they type something into Google:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Buy something<\/li>\n<li>Learn something<\/li>\n<li>Get somewhere (i.e., a specific website)<\/li>\n<\/ul>\n\n\n\n<p>You may think that an expert roundup matches <a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">search intent<\/a> when the searcher is looking to learn, but let me ask you this: How often do you really want a list of hundreds of random and potentially opposing opinions when you\u2019re just trying to find the answer to something?<\/p>\n\n\n\n<p>Probably not very often, which is why expert roundups are rarely an optimal content format if you want to rank high on Google.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Experts rarely link to roundups they\u2019re featured in<\/h3>\n\n\n\n<p>If you\u2019re publishing an expert roundup with the aim of attracting backlinks from contributors\u2019 websites, I have bad news: Most experts probably aren\u2019t going to link to your roundup.<\/p>\n\n\n\n<p>How do I know? I cross-referenced the external links and referring domains to an expert roundup we published in 2015 to see how many of the featured experts linked to the roundup. I found the result to be 21%\u2014or roughly 1 in&nbsp;5.<\/p>\n\n\n\n<p>That may not sound too shabby, but you have to remember a few things:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>We published this post when expert roundups were arguably at the height of their popularity.<\/li>\n<li>Pretty much everyone in the SEO industry wants to be featured on the Ahrefs blog, so being featured in our roundup is something to shout&nbsp;about.<\/li>\n<li>We already had relationships with many of the people who linked to&nbsp;us.<\/li>\n<\/ol>\n\n\n\n<p>In other words, in 2022, unless you\u2019re a well-known brand, this number is almost certainly going to be much&nbsp;lower.<\/p>\n\n\n\n<p>My opinion: You may get 1 in 10 contributors to link to you\u2014if you\u2019re lucky.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Experts rarely share roundups they\u2019re featured in<\/h3>\n\n\n\n<p>You\u2019d think that sharing the roundup on Twitter would be a no-brainer for those featured. But it seems that very few do this either. I checked Twitter, and only a handful of those featured in our expert roundup appear to have shared it.<\/p>\n\n\n\n<p>Even if they do, the reality is that their share is unlikely to send much (if any) traffic our&nbsp;way.<\/p>\n\n\n\n<p>Don\u2019t believe me? Here\u2019s the number of link clicks a recent tweet of mine&nbsp;got:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/5-link-clicks-tweet.png\" alt=\"Dire performance on Twitter\"><\/figure>\n\n\n\n<p>Again, the numbers may not look too bad. But here\u2019s what it took to get those clicks:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>8,000+ followers<\/li>\n<li>Retweets from the official Ahrefs account and two of my colleagues, which exposed my tweet to a further 135,000+ people.<\/li>\n<\/ul>\n\n\n\n<p>Of course, true experts tend to have lots of followers too, but they rarely have the amplification of big brands like Ahrefs behind them.<\/p>\n\n\n\n<p>All in all, it\u2019s unlikely that you\u2019ll get more than a handful of clicks from experts sharing your post on social media.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Three better alternatives to expert roundups\" data-section=\"5-three-alternatives\">\n\n\n\n<h2 class=\"wp-block-heading\">Three better alternatives to expert roundups<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Expert roundups may have had their day, but there are still ways to utilize expert contributions to improve content and SEO. You just need to be a little more creative and put in more effort. Let\u2019s look at a few&nbsp;ideas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Interview an expert and write up their insights<\/h3>\n\n\n\n<p>If you want to write about a topic but lack the expertise to do so, consider interviewing an expert and writing up their insights.<\/p>\n\n\n\n<p>This is precisely what we did for <a href=\"https:\/\/ahrefs.com\/blog\/google-penalties\/\">our post about Google penalties<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/6-expert-contribution-google-penalties.png\" alt=\"Interview format is often better than an expert roundup\"><\/figure>\n\n\n\n<p>Having limited experience with Google penalties ourselves, we interviewed three experts on the topic, including <a href=\"https:\/\/twitter.com\/marie_haynes\">Marie Haynes<\/a>. We then compiled their knowledge and insights into a&nbsp;guide.<\/p>\n\n\n\n<p>There are a few benefits to this approach:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>You can still match search intent <\/strong>\u2013&nbsp;As you\u2019re writing up expert insights, you\u2019re free to use any content format you like. If search intent calls for a list of tips, you can write a list of tips. If it calls for a guide, you can write a&nbsp;guide.<\/li>\n<li><strong>You improve E-A-T <\/strong>\u2013 E-A-T stands for expertise, authoritativeness, and trustworthiness. It\u2019s what Google\u2019s human quality raters use to assess the quality of search results. It\u2019s not a direct ranking factor, but improving and demonstrating E-A-T can lead to <a href=\"\/blog\/eeat-seo\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/eat-seo\/\">many SEO benefits<\/a>.<\/li>\n<li><strong>Your expert is arguably more likely to share the content <\/strong>\u2013 Being included in an expert roundup among dozens of others may give you a bit of an egoboost, but having a piece centered&nbsp;almost entirely around your knowledge and insights will surely give you a bigger one. This will, thus, increase the chances of experts sharing the content.<\/li>\n<\/ol>\n\n\n\n<p>If you\u2019re not sure who to interview for your piece, run a search in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a>.<\/p>\n\n\n\n<p>The tool is a searchable database of over 9 billion pages, and it has authorship information for some of them. This means you can run a search to find prolific writers on a&nbsp;topic.<\/p>\n\n\n\n<p>For example, if we want to write a piece about Google\u2019s Knowledge Graph, we can search <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a> for the pages with \u201cknowledge graph\u201d in their titles.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/7-content-explorer-search.png\" alt=\"Search in Content Explorer\"><\/figure>\n\n\n\n<p>If we then go to the \u201cAuthors\u201d tab, we\u2019ll see the names of authors who\u2019ve published the most pages matching our search.<\/p>\n\n\n\n<p>Here, we can see that Aaron Bradley has authored 12 pages with \u201cknowledge graph\u201d in each page\u2019s title:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/8-content-explorer-author.png\" alt=\"Searching for experts in Content Explorer\"><\/figure>\n\n\n\n<p>If we click on the number of pages, we can see everything he\u2019s written on the&nbsp;topic:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/9-pages-author-content-explorer.jpg\" alt=\"Content Explorer results\"><\/figure>\n\n\n\n<p>This guy clearly knows his stuff, so he is a fantastic person to interview for our article.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Poll experts for interesting stats<\/h3>\n\n\n\n<p>People often cite statistics and link to the source. If you don\u2019t believe us, just look at the anchors and surrounding texts of backlinks to <a href=\"https:\/\/ahrefs.com\/blog\/search-traffic-study\/\">our search traffic study<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/10-backlink-anchors.png\" alt=\"Cited statistics leading to links, via Ahrefs Site Explorer\" width=\"465\" height=\"321\"><\/figure>\n\n\n\n<p>You can see that pretty much all of the links are from folks citing statistics on our&nbsp;page.<\/p>\n\n\n\n<p>If you\u2019re lucky enough to have access to unique data and insights as we are, publishing content laden with statistics is easy\u2014and you\u2019ll naturally earn backlinks as a result. But if you don\u2019t have in-house data, a good way to create unique statistics is to poll experts.<\/p>\n\n\n\n<p>This is precisely what Paddy Moogan did for <a href=\"https:\/\/aira.net\/state-of-link-building\/\">Aira\u2019s annual \u201cstate of link building\u201d report<\/a>.<\/p>\n\n\n\n<p>He polled 250 digital marketing professionals and consolidated their responses into graphs like&nbsp;this:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/11-expert-poll.png\" alt=\"Aira state of link building report\"><\/figure>\n\n\n\n<p>The result? Backlinks from 346 referring domains and counting.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/12-expert-roll-backlinks.png\" alt=\"Aira state of link building report backlinks\" width=\"546\" height=\"235\"><\/figure>\n\n\n\n<p>If you\u2019re wondering who to poll for this kind of content, use <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a> to find experts who\u2019ve already written about your&nbsp;topic.<\/p>\n\n\n\n<p>For example, here are a few top authors who\u2019ve written about link building (you may notice a familiar name&nbsp;there!):<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/13-link-building-experts-content-explorer.png\" alt=\"Link building experts via Content Explorer\"><\/figure>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">TIP<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Maximize the link-earning potential of existing posts by adding insights from your poll. For example, we mentioned a statistic from our search traffic study in <a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">our keyword research guide<\/a>, and it earned a few extra backlinks as a result:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/14-expert-quotes-backlinks.jpg\" alt=\"Statistic links via Site Explorer\"><\/figure>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. Poll experts for product recommendations<\/h3>\n\n\n\n<p>Most affiliate websites make their money by ranking for general comparison keywords, i.e., \u201cbest [product category].\u201d<\/p>\n\n\n\n<p>Unfortunately, to create truly useful content for these keywords, you usually have to test and review dozens of products yourself. Not only is this costly, but you\u2019re also basing your recommendations on one person\u2019s opinion\u2014which may not align with the consensus of others.<\/p>\n\n\n\n<p>One solution to this is to poll experts for their recommendations.<\/p>\n\n\n\n<p>This is precisely what Robbie Richards did in his post about the \u201cbest link building tools.\u201d He asked 82 link builders to vote for their favorite link building tool, tallied up the results, and recommended their favorite to his audience:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/15-ahrefs-poll-recommendation.png\" alt=\"15-ahrefs-poll-recommendation\"><\/figure>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">TIP<\/div><div class=\"recommendation-content\">\n\n\n\n<p>You can find general comparison keywords for affiliate sites easily in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>. Just enter a few seed keywords (e.g., product types or brands) and then add the word \u201cbest\u201d to the \u201cInclude\u201d filter.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/16-best-affiliate-keywords.gif\" alt=\"General comparison keywords in Keywords Explorer\"><\/figure>\n\n\n\n<p><strong>Recommended reading:<\/strong> <em><a href=\"https:\/\/ahrefs.com\/blog\/affiliate-keyword-research\/\">How to Do Keyword Research for Affiliate Sites<\/a><\/em><\/p>\n\n\n\n<\/div><\/div>\n\n\n\n<p>You can use this approach for non-affiliate keywords too.<\/p>\n\n\n\n<p>For example, we polled the 10,000+ SEO professionals in <a href=\"https:\/\/www.facebook.com\/groups\/ahrefsinsider\/\">our private Facebook group<\/a> to compile recommendations for <a href=\"https:\/\/ahrefs.com\/blog\/free-seo-tools\/\">our list of the best free SEO tools<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/17-audience-poll-example.png\" alt=\"Expert poll example\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>Expert roundups, in the traditional sense, are dead unless you have clout. And even then, these roundups are less effective than they once were. But by creatively using experts to source information, you can still apply some of the same principles to enhance your content, earn more backlinks, and get organic traffic.<\/p>\n\n\n\n<p>Got questions? Disagree? Let me know <a href=\"https:\/\/twitter.com\/joshuachardwick?lang=en\">on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2022, I think you can say the same thing about expert roundups. I\u2019ll explain why below. But first, let\u2019s make sure we\u2019re on the same&nbsp;page\u2026 What are expert roundups? Why people create expert roundups Why \u201cexperts\u201d contribute to expert<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":114,"featured_media":140491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[336],"class_list":["post-140490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Expert Roundups: Stick a Fork in Them; They&#039;re Done<\/title>\n<meta name=\"description\" content=\"Expert roundups are blog posts that feature quotes from industry experts about a specific topic. But have they had their moment of fame?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/expert-roundups\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expert Roundups: Stick a Fork in Them; They&#039;re Done\" \/>\n<meta property=\"og:description\" content=\"Trust me, I&#039;m an expert.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/expert-roundups\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-04T22:31:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-14T18:36:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/04\/fb_expert_roundups.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joshua Hardwick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Trust me, I&#039;m an expert.\" \/>\n<meta name=\"twitter:creator\" content=\"@JoshuaCHardwick\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/expert-roundups\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/expert-roundups\\\/\"},\"author\":{\"name\":\"Joshua Hardwick\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e6a89cbde8e750d22996aa26e213e712\"},\"headline\":\"Expert Roundups: Stick a Fork in Them; They\u2019re Done\",\"datePublished\":\"2022-04-04T22:31:46+00:00\",\"dateModified\":\"2022-07-14T18:36:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/expert-roundups\\\/\"},\"wordCount\":2359,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/expert-roundups\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/fb_expert_roundups.png\",\"articleSection\":[\"General SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/expert-roundups\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/expert-roundups\\\/\",\"name\":\"Expert Roundups: Stick a Fork in Them; They're Done\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/expert-roundups\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/expert-roundups\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/fb_expert_roundups.png\",\"datePublished\":\"2022-04-04T22:31:46+00:00\",\"dateModified\":\"2022-07-14T18:36:46+00:00\",\"description\":\"Expert roundups are blog posts that feature quotes from industry experts about a specific topic. 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