{"id":140318,"date":"2022-03-30T22:15:50","date_gmt":"2022-03-31T03:15:50","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=140318"},"modified":"2022-08-24T09:33:58","modified_gmt":"2022-08-24T14:33:58","slug":"seed-keywords","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/seed-keywords\/","title":{"rendered":"Seed Keywords: What Are They &amp; 7 Actionable Ways to Find&nbsp;Them"},"content":{"rendered":"\n<div class=\"intro-txt\">Let\u2019s&nbsp;just get this out of the way right now: Seed keywords are not a silver bullet for SEO success.<\/div>\n\n\n\n<p>But they are the foundation of good keyword research.<\/p>\n\n\n\n<p>Spending a bit of time to develop a good seed list often results in better outputs from keyword tools.<\/p>\n\n\n\n<p>In this guide, you will learn the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#1-seeds\">What seed keywords are<\/a><\/li>\n<li><a href=\"#2-importance\">Why they are important&nbsp;<\/a><\/li>\n<li><a href=\"#3-find-keywords\">Seven actionable methods to find&nbsp;them<\/a><\/li>\n<li><a href=\"#4-list\">How to create seed keyword list<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What are seed keywords?\" data-section=\"1-seeds\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.kyho6hz837ya\">What are seed keywords?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Seed keywords are words or phrases that you can use as the starting point in a <a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">keyword research<\/a>&nbsp;process to&nbsp;unlock more keywords. Think of them as the building blocks of keyword research.<\/p>\n\n\n\n<p>For example, if you sell coffee online, then you can use seed keywords like coffee, espresso, cappuccino, French press, percolator, etc.<\/p>\n\n\n\n<p>When you drop these seed phrases into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>&nbsp;and navigate to a keyword ideas report, you\u2019ll generate millions of potential keywords:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/1-matching-terms.png\" alt=\"Matching terms report results \"><\/figure>\n<\/div>\n\n\n<p>After identifying a few relevant seed keywords for your website, you can build on them with modifiers to generate more keyword ideas.<\/p>\n\n\n\n<p>But why is it important to spend time developing a good seed&nbsp;list?<\/p>\n\n\n\n<p>I\u2019m glad you&nbsp;asked.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Why seed keywords are important in the keyword research process (+ examples)\" data-section=\"2-importance\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.gdeyvy8cm5e9\">Why seed keywords are important in the keyword research process (+ examples)<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>The long and short of it is&nbsp;this:<\/p>\n\n\n\n<p><strong>The output is often only as good as the&nbsp;input.<\/strong><\/p>\n\n\n\n<p>This is true when building a keyword list. To get the most from Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>&nbsp;(and most SEO tools, for that matter), you need to have the best inputs.<\/p>\n\n\n\n<p>Identifying seed keywords may also help you build out your <a href=\"https:\/\/ahrefs.com\/blog\/topic-clusters\/\">topic clusters<\/a>&nbsp;by&nbsp;finding new subtopics that you may not be aware&nbsp;of.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.py005axsu4ms\">Seed keyword examples<\/h3>\n\n\n\n<p>Here are the keywords generated if I drop in the seed keyword \u201cmountain bike\u201d:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/2-keyword-ideas-for-mountain-bike.png\" alt=\"List of keywords with corresponding data like KD, Volume, etc\"><\/figure>\n<\/div>\n\n\n<p>In the example above, Ahrefs generated <strong>264,608 keywords <\/strong>from my single seed keyword.<\/p>\n\n\n\n<p>Pretty good. But with more seed keywords, could this be better?<\/p>\n\n\n\n<p>Let\u2019s use a slightly more developed seed list this&nbsp;time:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>[mountain bike]<\/li>\n<li>[mountain biker]<\/li>\n<li>[mountain biking]<\/li>\n<li>[MTB]<\/li>\n<li>[mountain bicycle]<\/li>\n<li>[hardtail]<\/li>\n<\/ul>\n\n\n\n<p>And then run the same process again:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/3-keyword-ideas-of-developed-seed-list.png\" alt=\"List of keywords with corresponding data like KD, Volume, etc\"><\/figure>\n<\/div>\n\n\n<p>This time, Ahrefs generated <strong>519,830 keywords<\/strong>.<\/p>\n\n\n\n<p>That\u2019s (let me just whip out my abacus) <strong>an extra 255,222 keywords, <\/strong>and I did so by just inputting a few more seed keywords.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to find seed keywords (seven methods)\" data-section=\"3-find-keywords\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.8jktiis898wt\">How to find seed keywords (seven methods)<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>A lot of articles about <a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">keyword research<\/a>&nbsp;skip over seed keywords in favor of the more fun and interesting parts of the process.<\/p>\n\n\n\n<p>These articles may offer some vague methods:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Think about&nbsp;terms associated with your product\/service<\/li>\n<li>Explore related terms (like <a href=\"https:\/\/ahrefs.com\/blog\/long-tail-keywords\/\">long-tail keywords<\/a>)<\/li>\n<li>Look at your competitors\u2019 keywords<\/li>\n<\/ul>\n\n\n\n<p>There is nothing wrong with these methods. In fact, some of these I am going to cover in this&nbsp;guide.<\/p>\n\n\n\n<p>But I think my point still stands: These are vague in terms of going from zero to a spreadsheet full of relevant keyword ideas.<\/p>\n\n\n\n<p>So try these (hopefully less vague) seed keyword research methods instead:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.jgff65fewnl4\">1. Brainstorm variations of your target keyword<\/h3>\n\n\n\n<p>Sometimes, the best tool is your&nbsp;brain.<\/p>\n\n\n\n<p>For finding seed keywords, start by creating a list of obvious variations and synonyms of the term you are researching.<\/p>\n\n\n\n<p>This is important because of the way most keyword research tools&nbsp;work.<\/p>\n\n\n\n<p>Here\u2019s an example: If you put \u201cmountain bike\u201d into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>,&nbsp;then you\u2019re not going to see keyword ideas for the plural \u201cmountain bikes.\u201d<\/p>\n\n\n\n<p>You should also look for other industry terms during your hunt for seed keywords. While you are already in <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, you should toggle the \u201cAlso talk about\u201d&nbsp;tab (under <strong>Related terms<\/strong>&nbsp;report):<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/4-related-terms.png\" alt=\"Related terms report results \"><\/figure>\n<\/div>\n\n\n<p>This can be quite useful for finding other industry terms. It shows keywords that the current top-ranking pages mention.<\/p>\n\n\n\n<p>One more simple method for uncovering industry terms is by going to the Wikipedia page that is most closely related to your&nbsp;topic.<\/p>\n\n\n\n<p>Then simply drop that URL into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>. Start reviewing the keywords the page ranks for and then look for potential seeds.&nbsp;I go into more detail about this method in my article on <a href=\"https:\/\/ahrefs.com\/blog\/topic-clusters\/\">topic clusters<\/a>, so go check that out if you&nbsp;want.<\/p>\n\n\n\n<p>Based on these methods, if you sell mountain bikes online, then you\u2019ll likely brainstorm words and phrases such&nbsp;as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>[mountain bike]<\/li>\n<li>[mountain biking]<\/li>\n<li>[MTB]<\/li>\n<li>[mountain bicycle]<\/li>\n<\/ul>\n\n\n\n<p>These methods may be a bit harder if you know nothing about the niche. In which case, you may want to check out competitors to get some&nbsp;ideas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.8s01w772omrq\">2. Reverse engineer competitors with Site Explorer<\/h3>\n\n\n\n<p>If you are less familiar with the industry and need some ideas, look at what keywords related sites are ranking for.<\/p>\n\n\n\n<p>When using Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>&nbsp;for uncovering seed terms, I mainly use the <strong>Organic keywords <\/strong>report&nbsp;and the <strong>Top pages <\/strong>report.<\/p>\n\n\n\n<p>Here\u2019s why:<\/p>\n\n\n\n<p>Looking through the Ahrefs organic keyword data is one of the quickest ways to identify potential seed keywords.<\/p>\n\n\n\n<p>For example, let\u2019s say I want to research the topic \u201cbeards.\u201d<\/p>\n\n\n\n<p>So first, you want to pick a site related to that topic. For the purpose of this example, we\u2019ll go with BeardBrand.<\/p>\n\n\n\n<p>If I look up the organic keywords it is ranking for, I see \u201cmutton chops,\u201d which is a term that doesn\u2019t immediately come to mind when I think of keywords associated with beards:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-140310\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/5-keywords-associated-with-beards.png\" alt=\"List of keywords with corresponding data like SF, Volume, etc\" width=\"641\" height=\"414\"><\/p>\n\n\n\n\n\n\n\n<p>Had I just used the seed \u201cbeards\u201d in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, I would have possibly missed this related term.<\/p>\n\n\n\n<p>Keeping on the topic of \u201cbeards\u201d and staying inside the <strong>Organic keywords<\/strong>&nbsp;report, I\u2019ll also add a filter to remove any keywords that contain the word \u201cbeard\u201d:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/6-organic-keywords.png\" alt=\"Organic keywords report results \"><\/figure>\n<\/div>\n\n\n<p>Why do this? Because I want to see potential keywords I may miss, and this is a good way to speed that&nbsp;up.<\/p>\n\n\n\n<p>There are two great things about using this method:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Your competitors have done the research for you, speeding up your&nbsp;work.<\/li>\n<li>When you run out of ideas, you can use Ahrefs to find <strong>more<\/strong>&nbsp;competitors and go&nbsp;again.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.xex2vupqywck\">3. Look at the SERPs (like PAA boxes and related searches)<\/h3>\n\n\n\n<p>If you are aiming to rank on Google\u2014and let\u2019s be honest, you are\u2014one of the best places to get more information is on the&nbsp;SERPs.<\/p>\n\n\n\n<p>Simply search one of your seed keyword ideas and poke around the pages for inspiration.<\/p>\n\n\n\n<p>Here are some things to look&nbsp;at:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.mm43xdngm44s\">People Also&nbsp;Ask<\/h4>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/people-also-ask\/\">People Also Ask<\/a>&nbsp;(PAA) boxes are a Google SERP feature. They directly answer questions related to a search query. Answers are pulled from webpages, with Google providing a clickable link to the source.<\/p>\n\n\n\n<p>In terms of finding seeds, you can look through PAA boxes for recurring terms:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/7-paa-box.png\" alt=\"PAA boxes showing various queries and answers about mountain bikes \"><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h.d74q2246yk6u\">Related searches<\/h4>\n\n\n\n<p>At the bottom of the SERPs, you\u2019ll find Google\u2019s \u201crelated searches,\u201d showing other potential search terms related to your initial keyword search:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-140313\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/8-related-searches.png\" alt=\"&quot;Related searches&quot; section on Google SERP\" width=\"672\" height=\"246\"><\/p>\n\n\n\n\n\n\n\n<p>For some searches, you\u2019ll even get a list of related brands to potentially use as&nbsp;seeds:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-140314\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/9-related-brands.png\" alt=\"Row of pictures of bikes with brand names\" width=\"671\" height=\"216\"><\/p>\n\n\n\n\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.2hwho26jtq33\">Page titles and meta descriptions<\/h4>\n\n\n\n<p>Every SEO knows (and should put into practice) to add the targeted keyword into a page&nbsp;title.<\/p>\n\n\n\n<p>So it makes sense that title tags can be a great source of seed keywords:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-140315\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/10-seed-keywords-serp.png\" alt=\"Title tags on SERP\" width=\"696\" height=\"589\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/10-seed-keywords-serp.png 696w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/10-seed-keywords-serp-502x425.png 502w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\"><\/p>\n\n\n\n\n\n\n\n<p>Don\u2019t neglect to look at meta descriptions too. These can also contain potential seeds:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-140333 size-full\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/11-seeds-meta-descriptions.png\" alt=\"Meta description on SERP\" width=\"679\" height=\"127\"><\/p>\n\n\n\n\n\n\n\n<p>Of course, if you want to take it a step further, go to those pages and review the subheadings for even more potential seed&nbsp;terms:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/12-seed-subheadings.png\" alt=\"Subheading showing seed keyword &quot;enduro&quot; in an article excerpt \"><\/figure>\n<\/div>\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">PRO TIP<\/div><div class=\"recommendation-content\">\n<p>Blog posts generally work better than e-commerce product pages here, as they are more likely to have multiple keyword-rich subheadings.<\/p>\n\n\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.oro0xyoq1uy3\">4. Review communities and forums<\/h3>\n\n\n\n<p>One of the best sources for finding seed keywords relates to your audience. Specifically, you should look at where they hang out online.<\/p>\n\n\n\n<p>Some places to look online:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Blog comments <\/strong>\u2013 Read any questions and comments left on industry-relevant posts<\/li>\n<li><strong>Social media <\/strong>\u2013&nbsp;Read posts, comments, and polls in niche social media groups<\/li>\n<li><strong>Niche forums <\/strong>\u2013&nbsp;Read what people are talking about\/asking for in forums<\/li>\n<li><strong>Online communities <\/strong>\u2013&nbsp;Read the questions and comments on online communities, e.g., Quora, Reddit<\/li>\n<li><strong>Help and support <\/strong>\u2013&nbsp;Read through help requests and support tickets (if you have access) or even documentation and other support documents<\/li>\n<\/ul>\n\n\n\n<p>I like to focus on Reddit and niche forums (related to the topic I\u2019m researching, obviously).<\/p>\n\n\n\n<p>Below, I\u2019ve detailed more tips for using these to develop a seed&nbsp;list.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.32upxc1rucuf\">Reddit<\/h4>\n\n\n\n<p>Reddit can be a goldmine when doing keyword research. It has a massive (and diverse) audience you can use to determine the population of topics.<\/p>\n\n\n\n<p>For example, search \u201cbbq\u201d in Reddit, and you\u2019ll get a bunch of subreddits to explore:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/13-bbq-subreddits.png\" alt=\"Search results for &quot;bbq&quot; on Reddit\"><\/figure>\n<\/div>\n\n\n<p>Pick a subreddit and then drop the URL into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>.&nbsp;Go to the <strong>Organic keywords <\/strong>reportto see if there are any worthwhile seeds:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/14-organic-keywords-report-results.png\" alt=\"List of keywords with corresponding data like SF, Volume, etc\"><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h.7mtqnwyj2gz\">Forums<\/h4>\n\n\n\n<p>With the rise of Facebook groups, Slack channels, and other online communities, niche forums aren\u2019t used as much anymore. However, they can still be a good source of keyword data.<\/p>\n\n\n\n<p>Popular forums, even if now outdated, will have a bunch of ranking pages that you can look&nbsp;into.<\/p>\n\n\n\n<p>To find niche-relevant forums, you can use these (very) simple <a href=\"https:\/\/ahrefs.com\/blog\/google-advanced-search-operators\/\">Google search operators<\/a>:&nbsp;<\/p>\n\n\n\n<p><strong>[<\/strong><strong>intitle:forum keyword]<\/strong>&nbsp;or <strong>[inurl:forum keyword]<\/strong><\/p>\n\n\n\n<p>Using these, I found this hiking forum, which is another potential \u201cseed keyword\u201d source:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/15-trail-groove.png\" alt=\"TrailGroove forum \"><\/figure>\n<\/div>\n\n\n<p>Take the URL and run it through <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>.&nbsp;Then head over to the <strong>Organic keywords<\/strong>&nbsp;report:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/16-organic-keywords-report-results.png\" alt=\"List of keywords with corresponding data like SF, Volume, etc\"><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h.o6a4md7kyvpr\">5. List out products\/services\/brands associated with your keywords<\/h3>\n\n\n\n<p>Listing products or services associated with your keyword can be a really simple way to find&nbsp;seeds.<\/p>\n\n\n\n<p>Example: For Apple, this can be \u201ciphone,\u201d \u201cipad,\u201d \u201cmac,\u201d etc.<\/p>\n\n\n\n<p>To find products and services associated with your keywords, just start Googling and looking for niche-specific sites with related offerings.<\/p>\n\n\n\n<p>However, this method can be easy or hard, depending on how well you know the niche you are working in.<\/p>\n\n\n\n<p>But don\u2019t worry. Here are some simple methods to gather products\/services\/brands:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>List posts<\/strong>&nbsp;\u2013 Google [seed keyword] + \u201cbrands\u201d and make a note of brand terms in listicles<\/li>\n<li><strong>E-commerce sites<\/strong>&nbsp;\u2013 Go to a site like Amazon (or a niche-relevant store) and look at the facets<\/li>\n<li><strong>Affiliate posts<\/strong>&nbsp;\u2013 Google \u201cbest\u201d [seed keyword] and see what products affiliates are promoting<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s say my search term is <strong>[coffee \u201cbrands\u201d]<\/strong>. Once I have some brand&nbsp;terms, I can copy those, paste them into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>,&nbsp;and go check out the <strong>Matching terms<\/strong>&nbsp;report:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/17-matching-terms-report-results.png\" alt=\"List of keywords with corresponding data like KD, Volume, etc\"><\/figure>\n<\/div>\n\n\n<p>In all, <strong>65,177 keywords<\/strong>&nbsp;are generated from 18 seed keywords. Not bad for an additional 30 seconds of&nbsp;work.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.z1k373wi0hz9\">6. Look at website navigation menus<\/h3>\n\n\n\n<p>Looking at navigation menus works well (especially for e-commerce sites).<\/p>\n\n\n\n<p>For example, let\u2019s say you are doing keyword research for an online bodybuilding store with a focus on whey protein.<\/p>\n\n\n\n<p>If you check out the menus of large e-commerce stores in the space, you\u2019ll find potential seeds:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-140301\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/18-seeds-in-menu.png\" alt=\"Menu on a webpage divided into 3 columns; each shows items that could be potential seeds \" width=\"680\" height=\"354\"><\/p>\n\n\n\n\n\n\n\n<p>Sometimes, \u201cwebsite navigation\u201d menus may not be helpful for finding seed terms. In these cases, it\u2019s worth checking out top-level category pages.<\/p>\n\n\n\n<p>These often list out the droids&nbsp;seeds you are looking for.<\/p>\n\n\n\n<p>For example, if I\u2019m looking for mountain biking seeds, this category page will be useful:<\/p>\n\n\n\n<div style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/19-seeds-in-categories.png\" alt=\"Category page in grid format; each grid is the name of a type of bike\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.rhms699sjik6\">7. Review terms in Google Search Console<\/h3>\n\n\n\n<p>If you are trying to develop a seed keyword list from a site you have access to (aka your site or your clients\u2019), you can and should look at keywords in Google Search Console (GSC).<\/p>\n\n\n\n<p>Here\u2019s how:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Open up GSC and go to <strong>Performance<\/strong><\/li>\n<li>Select <strong>Queries<\/strong><\/li>\n<li>Review the terms you are ranking for<\/li>\n<\/ol>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/20-gsc-performance-report.png\" alt=\"GSC Performance report results \"><\/figure>\n<\/div>\n\n\n<p>You can also use <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs<\/a><a href=\"https:\/\/ahrefs.com\/webmaster-tools\">&nbsp;Webmaster Tools<\/a>&nbsp;here. While GSC shows the top 1,000 keywords your site is ranking for, AWT shows<strong>&nbsp;all known keywords<\/strong>.<\/p>\n\n\n\n<p>Whichever method you choose to use, you should look for keywords you are ranking for but not actively targeting.<\/p>\n\n\n\n<p>Then you can factor these into your keyword research plan or see if there are opportunities to find more terms (using them as&nbsp;seeds).<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to create a seed keyword list\" data-section=\"4-list\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.df9kt9jd3do9\">How to create a seed keyword list<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Think of the methods listed in this article like a buffet menu.<\/p>\n\n\n\n<p>You don\u2019t need to use all these methods every time you do keyword research. You may get enough seed keywords by using just a few methods. Hence, just pick the ones you like and adapt them to your workflow.<\/p>\n\n\n\n<p>Once you\u2019ve settled on the methods you like, it\u2019s time to start pulling them together to create a&nbsp;list.<\/p>\n\n\n\n<p>Putting together a seed keyword list and then using it to do keyword research may look like&nbsp;this:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Find seed keywords using the methods that work for you\/your niche<\/li>\n<li>Plug seeds into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>&nbsp;to generate a list of&nbsp;ideas<\/li>\n<li>Filter down your keyword opportunities into a usable list<\/li>\n<li>Evaluate your choices (based on relevance, intent, volume, difficulty, etc)<\/li>\n<\/ol>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">PRO TIP<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>&nbsp;processes seed keywords 10 at a time. So if you have lots of seeds, you may need to batch them together.<\/p>\n\n\n\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.idv2a8dpu5a5\">Final thoughts<\/h2>\n\n\n\n<p>Building a list of seed keywords gives you a solid foundation to build on as you do your keyword research.<\/p>\n\n\n\n<p>Seed keywords aren\u2019t a substitute for doing good keyword research. But they do increase the chances of you finding more usable terms.<\/p>\n\n\n\n<p>Got a question on developing a seed list or keyword research in general? <a href=\"https:\/\/twitter.com\/jsvxc\">Tweet me<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>But they are the foundation of good keyword research. Spending a bit of time to develop a good seed list often results in better outputs from keyword tools. In this guide, you will learn the following: What seed keywords are<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":140,"featured_media":140319,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[328],"tags":[],"coauthors":[391],"class_list":["post-140318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-keyword-research","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Seed Keywords: What Are They &amp; 7 Actionable Ways to Find Them<\/title>\n<meta name=\"description\" content=\"Seed keywords are words or phrases that you can use as the starting point in a keyword research process to unlock more keywords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/seed-keywords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seed Keywords: What Are They &amp; 7 Actionable Ways to Find Them\" \/>\n<meta property=\"og:description\" content=\"Learn to find them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/seed-keywords\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-31T03:15:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-24T14:33:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/fb-seed_keywords.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jake Sheridan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Learn to find them.\" \/>\n<meta name=\"twitter:creator\" content=\"@jsvxc\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seed-keywords\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seed-keywords\\\/\"},\"author\":{\"name\":\"Jake Sheridan\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/58ac7a2896c09cb634e24a9ff42ac272\"},\"headline\":\"Seed Keywords: What Are They &amp; 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