{"id":140168,"date":"2024-01-25T11:13:21","date_gmt":"2024-01-25T16:13:21","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=140168"},"modified":"2024-10-04T11:09:38","modified_gmt":"2024-10-04T16:09:38","slug":"how-to-get-backlinks","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/how-to-get-backlinks\/","title":{"rendered":"How To Get Backlinks: Add, Ask, Earn,&nbsp;Buy"},"content":{"rendered":"\n<div class=\"intro-txt\">Let\u2019s quickly check out three different examples of random people trying to get a backlink from&nbsp;us.<\/div>\n\n\n\n<p>First, we have someone offering us to pay for&nbsp;it:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1179\" height=\"994\" class=\"wp-image-171289\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-1.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-1.png 1179w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-1-504x425.png 504w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-1-768x647.png 768w\" sizes=\"auto, (max-width: 1179px) 100vw, 1179px\"><\/figure>\n\n\n\n<p>Then there\u2019s someone else, framing their backlink request as a \u201cguest post opportunity\u201d:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1179\" height=\"1198\" class=\"wp-image-171290\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-2.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-2.png 1179w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-2-418x425.png 418w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-2-768x780.png 768w\" sizes=\"auto, (max-width: 1179px) 100vw, 1179px\"><\/figure>\n\n\n\n<p>And finally, here\u2019s the most professional one of the three. This email looks fairly well written, but in essence, it\u2019s offering me a choice between a guest article, a <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/link-exchange\">link exchange<\/a>, and some other form of collaboration <em>(I wonder what could that be, hmmm?)<\/em>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1179\" height=\"1865\" class=\"wp-image-171291\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-3.jpg\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-3.jpg 1179w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-3-269x425.jpg 269w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-3-768x1215.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-3-971x1536.jpg 971w\" sizes=\"auto, (max-width: 1179px) 100vw, 1179px\"><\/figure>\n\n\n\n<p>Bottomline: all these people are looking to get backlinks. And each of them is using a different <a href=\"https:\/\/ahrefs.com\/blog\/link-building-strategies\/\">link building strategy<\/a> to achieve their&nbsp;goal.<\/p>\n\n\n\n<p>But do any of these strategies actually work? And which of them is the most effective?<\/p>\n\n\n\n<p>I know you want to build backlinks to your website. And I want to help you do that. But giving you yet another list with a dozen generic link building strategies won\u2019t be of much help. Trust me. The strategies are secondary. What comes first is your understanding of why people link, and how to persuade them to link to&nbsp;you.<\/p>\n\n\n\n<p>Here\u2019s what you\u2019re about to&nbsp;learn:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How to <strong>drastically increase your chances<\/strong> of getting a link from someone.<\/li>\n\n\n\n<li>My takeaways from <strong>sending 111 outreach emails<\/strong> to get links to my article.<\/li>\n\n\n\n<li>How a marketing agency <strong>got a \u201cfollowed\u201d link<\/strong> from the very homepage of our website.<\/li>\n<\/ul>\n\n\n\n<p>Sounds good? Then let\u2019s dive&nbsp;in!<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"There are only 4 ways to get backlinks\" data-section=\"four-ways-to-get-backlinks\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-171288-_msmfb24wgxkh\"><\/a>There are only 4 ways to get backlinks<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>While I was working on our <a href=\"https:\/\/ahrefs.com\/seo\/link-building\" data-ahr=\"https:\/\/ahrefs.com\/blog\/link-building\/\">Beginner\u2019s Guide To Link Building<\/a> (which I highly recommend that you read, if you\u2019re interested in this topic), I spoke to a few dozen link building practitioners with different backgrounds: marketing agency owners, affiliate marketers, in-house SEOs, freelancers.<\/p>\n\n\n\n<p>And while picking their brain on how they\u2019re building links I noticed a distinct pattern. All link building tactics and strategies actually fall into four very simple buckets: Add, Earn, Ask,&nbsp;Buy.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Add<\/strong>\u2014some websites allow their visitors to add links manually. (Like posting on a&nbsp;forum.)<\/li>\n\n\n\n<li><strong>Earn<\/strong>\u2014that\u2019s when people link to you naturally, without being asked. (Which is the best case scenario.)<\/li>\n\n\n\n<li><strong>Ask<\/strong>\u2014this is when you reach out to a website owner and ask them for a link. (Like in the email screenshots above.)<\/li>\n\n\n\n<li><strong>Buy<\/strong>\u2014you can buy backlinks either directly from website owners or via a third party. (But that\u2019s quite&nbsp;risky!)<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1534\" height=\"702\" class=\"wp-image-171292\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-4.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-4.png 1534w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-4-680x311.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-4-768x351.png 768w\" sizes=\"auto, (max-width: 1534px) 100vw, 1534px\"><\/figure>\n\n\n\n<p>Let\u2019s take a closer look at each of these buckets.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Adding links\" data-section=\"adding-links\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-171288-_g4njwubo3x3f\"><\/a>1. Adding links. Easy, but kinda worthless?<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Certain types of websites allow their visitors to publish content on their pages with little to no moderation. Like discussion boards, for example. You can easily register at a few and post some messages with your links in them.&nbsp;Easy.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1228\" height=\"516\" class=\"wp-image-171293\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-5.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-5.png 1228w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-5-680x286.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-5-768x323.png 768w\" sizes=\"auto, (max-width: 1228px) 100vw, 1228px\"><\/figure>\n\n\n\n<p>But do such links hold any value in the eyes of Google? Not really. If anyone can easily go to a website and place their link there, then links from that website won\u2019t be seen as valuable. Plus most of the websites that allow user-generated content tend to <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/nofollow\">nofollow<\/a> those links anyway.<\/p>\n\n\n\n<p>We recently hosted <a href=\"https:\/\/www.instagram.com\/p\/C0lQJYZSgdH\/\">a link building workshop at Ahrefs HQ<\/a>, and during the Q&amp;A one lady asked me about using some WordPress plugin that automatically created backlinks (at some dubious websites) whenever she published a new post. Well, when backlinks are automatically created for you by some software\u2014that is not link building, it\u2019s just&nbsp;SPAM.<\/p>\n\n\n\n<p>Take my advice and don\u2019t waste your time on these kinds of link building tactics.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Earning links\" data-section=\"earnings-links\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-171288-_c00zuxfsogrj\"><\/a>2. Earning links. Super valuable, but super&nbsp;hard?<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>The links that you earn naturally are generally the best links you can get. And they\u2019re also the hardest to get, because for that to happen you need to create something really notable on your website.<\/p>\n\n\n\n<p>Remember I mentioned how a marketing agency got a link from our very homepage? Well, that\u2019s a 100% earned link. They created a very detailed and thorough industry report by surveying a few hundred top SEO professionals, and some of their findings were so much in favor of Ahrefs that we couldn\u2019t help but brag about them right on our homepage:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"922\" height=\"714\" class=\"wp-image-171294\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-6.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-6.png 922w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-6-549x425.png 549w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-6-768x595.png 768w\" sizes=\"auto, (max-width: 922px) 100vw, 922px\"><\/figure>\n\n\n\n<p>In SEO we call this link building tactic \u201cego bait\u201d\u2014their content appealed to our ego, so we wanted to promote it to more people. But we weren\u2019t the only ones who linked to this page. There were 570 other websites that linked to it too (according to data from Ahrefs):<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"938\" height=\"374\" class=\"wp-image-171295\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-7.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-7.png 938w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-7-680x271.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-7-768x306.png 768w\" sizes=\"auto, (max-width: 938px) 100vw, 938px\"><\/figure>\n\n\n\n<p>That being said, I don\u2019t think that it was their plan to specifically egobait Ahrefs into linking to their report. But it was definitely their plan to create a piece of content so unique and valuable that a lot of people in the SEO industry would naturally link to it (earning them hundreds of <a href=\"https:\/\/ahrefs.com\/blog\/high-quality-backlinks\/\">quality backlinks<\/a>). And if you go and <a href=\"https:\/\/aira.net\/state-of-link-building\/\">study this report<\/a>, you\u2019ll see how much effort went into putting it together.<\/p>\n\n\n\n<p>And that\u2019s the main idea behind earning links. If you create something of high value, there\u2019s a good chance that a lot of people will link to it naturally.<\/p>\n\n\n\n<p>And that \u201cvalue\u201d can take many different forms:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It could be an industry survey (like the one we linked to).<\/li>\n\n\n\n<li>Or an online tool (even if it\u2019s not&nbsp;free).<\/li>\n\n\n\n<li>Or some research with interesting findings.<\/li>\n\n\n\n<li>Or a very thorough tutorial that solves a pressing problem.<\/li>\n\n\n\n<li>Or a piece of&nbsp;news.<\/li>\n<\/ul>\n\n\n\n<p>We published a few articles about <a href=\"https:\/\/ahrefs.com\/blog\/linkable-assets\/\">linkable assets<\/a> and <a href=\"https:\/\/ahrefs.com\/blog\/link-bait\/\">link bait<\/a> which show you what it takes to create resources that people will link to. But I think that is not the advice you\u2019re looking for right&nbsp;now.<\/p>\n\n\n\n<p>It\u2019s likely that you already have a website with many pages, and you need to build links to what you already have. Well, let\u2019s discuss the two remaining buckets: asking for backlinks and buying them.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Asking for backlinks\" data-section=\"asking-backlinks\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-171288-_ebjw882rgkxi\"><\/a>3. Asking for backlinks. How well does it&nbsp;work?<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Let\u2019s scroll back to the three email examples above, where some people asked me for a backlink. Do you think any of them got&nbsp;it?<\/p>\n\n\n\n<p>No.<\/p>\n\n\n\n<p>You can\u2019t just ask a random stranger for a favor and magically get it. You have to offer them something in return. It should be an exchange of value if you want it to work. And unfortunately none of what they were offering was valuable to&nbsp;us.<\/p>\n\n\n\n<p>But that doesn\u2019t mean that \u201casking for backlinks\u201d never works. You just need to work harder to make it worthwhile for the other&nbsp;party.<\/p>\n\n\n\n<p>Offering a guest article is actually a very effective form of link building (when done right), because it\u2019s a rather fair exchange of value: I contribute a great piece of content for your website and you give me a link in return. Sounds quite reasonable, right?<\/p>\n\n\n\n<p>Well, the key to success with guest blogging lies in being able to produce really outstanding content. So if you were planning to outsource it to some cheap writer on Fiverr, or (God forbid) use an AI writing tool to churn it out\u2014you\u2019d have a really, really (really!) hard time finding anyone interested in publishing that lousiness on their website.<\/p>\n\n\n\n<p>We wrote <a href=\"https:\/\/ahrefs.com\/blog\/guest-blogging\/\">a rather detailed guide on how to do guest blogging for SEO<\/a>, which will teach you how to be successful with this tactic.<\/p>\n\n\n\n<p>But the most popular way to ask for links seems to be the <a href=\"https:\/\/ahrefs.com\/blog\/skyscraper-technique\/\">Skyscraper technique<\/a>. That\u2019s where you create the \u201ctallest\u201d (i.e. best) piece of content on a given topic and reach out to relevant websites, asking them to link to this <em>awesomeness<\/em>.<\/p>\n\n\n\n<p>And if you noticed a tinge of sarcasm, it\u2019s because this technique has one gaping flaw\u2014there\u2019s little to no value for the recipient. Yes, you published an awesome piece of content on your website. Good for you. But why should I care? And why should I bother spending my time reviewing it, let alone linking to&nbsp;it?<\/p>\n\n\n\n<p>Some people try to justify their link request with arguments like these&nbsp;ones:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\u201cIt has useful information about {your_topic}.\u201d<\/em><\/li>\n\n\n\n<li><em>\u201cIt would be a great addition to your article.\u201d<\/em><\/li>\n\n\n\n<li><em>\u201cIt will give your readers up-to-date insights and add value to your content.\u201d<\/em><\/li>\n<\/ul>\n\n\n\n<p>All these lines were actually taken from a real link outreach email, that I received the other&nbsp;day:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1179\" height=\"1689\" class=\"wp-image-171296\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-8.jpg\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-8.jpg 1179w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-8-297x425.jpg 297w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-8-768x1100.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-8-1072x1536.jpg 1072w\" sizes=\"auto, (max-width: 1179px) 100vw, 1179px\"><\/figure>\n\n\n\n<p>Does it sound compelling? Would you take the bait? I didn\u2019t.<\/p>\n\n\n\n<p>For this kind of email to work you need to have a <strong>really outstanding<\/strong> piece of content. Or you need to have a lot of authority in the field. Or&nbsp;both.<\/p>\n\n\n\n<p>I mean, <a href=\"https:\/\/ahrefs.com\/blog\/email-outreach\/\">I carried out my own link outreach campaign<\/a> a couple of years ago using that exact tactic. And out of 111 emails I managed to land 19 backlinks. Which was a surprisingly good result\u201417% success rate (usually anything above 10% is considered amazing).<\/p>\n\n\n\n<p>Well, the truth is, most of these links came from people who were fans of Ahrefs.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"234\" class=\"wp-image-171297\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-9.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-9.png 968w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-9-680x164.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-9-768x186.png 768w\" sizes=\"auto, (max-width: 968px) 100vw, 968px\"><\/figure>\n\n\n\n<p>Yes, I had a pretty solid article to promote. I also spent a ton of time finding the most relevant <a href=\"https:\/\/ahrefs.com\/blog\/link-prospecting\/\">link prospects<\/a>. And I carefully <a href=\"https:\/\/ahrefs.com\/blog\/outreach\/\">personalized each of my outreach emails<\/a>.<\/p>\n\n\n\n<p>But at the end of the day it was Ahrefs\u2019 brand that did the bulk of the job. If I was doing it for a new website my success rate would easily be 2-3x&nbsp;lower.<\/p>\n\n\n\n<p>What I\u2019m trying to say is that <em>\u201cmy page is awesome and therefore you should link to it\u201d<\/em> is a pretty weak argument. It\u2019s not an exchange of value, you\u2019re just asking someone for a favor. So you should not expect a high success rate from it. You\u2019re lucky if you get 5 links from 100 emails. It\u2019s basically a hustle.<\/p>\n\n\n\n<p>In that regard, offering a guest post or a link exchange tends to work a lot better. But you should be very careful with those two things, as both of them are listed under <a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies#link-spam\">\u201clink spam\u201d in Google\u2019s guidelines<\/a>.<\/p>\n\n\n\n<p>Some link builders figured out that an \u201cindirect\u201d (also called \u201cthree-way\u201d) link exchange is a much safer tactic than a direct one. But even that can lead you into trouble if you scale it too far and get too many links from dubious websites:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1179\" height=\"1472\" class=\"wp-image-171298\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-10.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-10.png 1179w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-10-340x425.png 340w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-10-768x959.png 768w\" sizes=\"auto, (max-width: 1179px) 100vw, 1179px\">\n<figcaption class=\"wp-element-caption\">An example of someone trying to scale their link exchanges.<\/figcaption>\n<\/figure>\n\n\n\n<p>Publishing some guest posts at top sites in your industry and exchanging some links with your friends and partners is a fairly legit way to land a bunch of quality backlinks. But as soon as you start to scale this you\u2019re risking a Google penalty. So please be careful to not overdo it.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Buying backlinks\" data-section=\"buying-backlinks\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-171288-_v6cy2dfpikza\"><\/a>4. Buying backlinks. Should you risk&nbsp;it?<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Buying backlinks is risky. Here at Ahrefs we generally advise people against buying (or selling) backlinks. And yet many people in the SEO industry do it and manage to get away with&nbsp;it.<\/p>\n\n\n\n<p>That being said, I know from experience that some of you would take the risk and try buying backlinks. So let me give you a few bits of advice, which will help you make better decisions.<\/p>\n\n\n\n<p>First of all, never buy backlinks from those random spam emails. <em>\u201cWe sell quality relevant high-DR backlinks from authority websites\u2026 Bla-bla-bla.\u201d<\/em>\u2014I\u2019m sure you\u2019ve received offers like that. Keep away from&nbsp;them.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1179\" height=\"1696\" class=\"wp-image-171299\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-11.jpg\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-11.jpg 1179w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-11-295x425.jpg 295w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-11-768x1105.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-11-1068x1536.jpg 1068w\" sizes=\"auto, (max-width: 1179px) 100vw, 1179px\"><\/figure>\n\n\n\n<p>Secondly, the safest backlinks to buy are from websites that don\u2019t sell them. If you offer someone to buy a backlink and they easily agree (or even send you a price list with options)\u2014that\u2019s a red flag. Legit sites don\u2019t sell backlinks. And you want to get backlinks from legit sites&nbsp;only.<\/p>\n\n\n\n<p>This means that the backlink should come as a side benefit of some broader business interaction. For example, you sponsor an event and you request to be listed as a sponsor on their website. That\u2019s a legit backlink in my&nbsp;book.<\/p>\n\n\n\n<p>I was recently helping a startup founder whose website SEO traffic tanked to zero. <em>\u201cIt can\u2019t be because of backlinks,\u201d<\/em> he told me. <em>\u201cWe buy only the good ones, the expensive ones. And we added just over a thousand of them last&nbsp;month.\u201d<\/em><\/p>\n\n\n\n<p>Wow! So many red&nbsp;flags!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Buying backlinks?<\/strong> That already can\u2019t be&nbsp;good.<\/li>\n\n\n\n<li><strong>Buying a thousand of them in one month?<\/strong> Getting even&nbsp;worse.<\/li>\n\n\n\n<li><strong>Expensive ones?<\/strong> It turned out they were paying $3 per link. That\u2019s not expensive. Not even dirt cheap. It\u2019s practically peanuts.<\/li>\n<\/ul>\n\n\n\n<p>I\u2019m 99% certain that his website got a penalty because of thousands of spammy backlinks that they bought. When we did <a href=\"https:\/\/ahrefs.com\/blog\/buy-backlinks\/\">some polling of the link industry<\/a>, the average price of a decent backlink hovered around $200\u2013300. And even when you\u2019re paying a premium, there\u2019s no guarantee that you won\u2019t get scammed.<\/p>\n\n\n\n<p>That being said, I\u2019d like to absolve myself of all responsibility for the outcomes of the above advice. Buying links is always risky, and it\u2019s just too easy to buy them from a \u201cbad neighborhood\u201d if you\u2019re not experienced enough. So don\u2019t blame me if you get a penalty from Google.<\/p>\n\n\n\n<p>But there\u2019s one more way to exchange money for backlinks, which is quite safe and effective. <strong>You can pay agencies and freelancers to build them for&nbsp;you.<\/strong><\/p>\n\n\n\n<p>Guest posting, Skyscraper technique, partnerships and link exchanges\u2014all of these things can be done for you by professionals. And if you hire the right folks, they will make sure to avoid anything too risky and keep your website safe. Just make sure you ask them for examples of their previous work and request to talk to their past clients.<\/p>\n\n\n\n<p>Remember I said that earning links is the best strategy of all? Well, a seasoned SEO professional might help you create outstanding content that would attract a lot of backlinks naturally. It can be quite expensive, but it\u2019s totally worth&nbsp;it.<\/p>\n\n\n\n<p>All in all, if you don\u2019t plan to make a career in SEO, it is probably a good idea to outsource link building to professionals, rather than do it yourself.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Start building backlinks in 3 easy steps\" data-section=\"start-building\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-171288-_gkaloog2o5um\"><\/a>Start building backlinks in 3 easy&nbsp;steps<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>So now you know the theory behind building backlinks. But nothing beats rolling up your sleeves and getting your hands dirty. And there\u2019s no better place to start than researching where your competitors got their backlinks from.<\/p>\n\n\n\n<p>For that, you\u2019ll need access to <a href=\"https:\/\/ahrefs.com\/\">Ahrefs<\/a> (or at least our free <a href=\"https:\/\/ahrefs.com\/backlink-checker\">Backlink Checker<\/a> tool).<\/p>\n\n        <div class=\"tool-widget-outer\">\n            <div class=\"tool-widget\">\n                <div class=\"body\">\n                    <div class=\"title\">Backlink Checker<\/div>\n\t\t\t\t\t                        <div class=\"heading\">Check backlinks to any website or webpage<\/div>\n\t\t\t\t\t\t                    <div class=\"icon  icon-backlink-checker\"><\/div>\n                <\/div>\n                <form action=\"https:\/\/ahrefs.com\/backlink-checker\" method=\"GET\">\n                    <div class=\"form\">\n                        <input type=\"text\" class=\"input\" name=\"input\" placeholder=\"Enter domain or URL\" required>\n\t\t\t\t\t\t        <select name=\"mode\" class=\"domains-choice\" required>\n            <option value=\"exact\">Exact URL<\/option>\n            <option value disabled>Path<\/option>\n            <option value disabled>Domain<\/option>\n            <option value=\"subdomains\" selected>Subdomains<\/option>\n        <\/select>\n\t\t                        <button type=\"submit\" class=\"button\">Check backlinks<\/button>\n                    <\/div>\n                <\/form>\n            <\/div>\n        <\/div>\n\t\t\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Study your competitors' homepage links\" data-section=\"study-competitor-links\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-171288-_5dswxbxwg6mz\"><\/a>Step 1. Study your competitors\u2019 homepage links<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>The homepages of your competitors\u2019 websites are a great source of link opportunities (and inspiration).<\/p>\n\n\n\n<p>Just plug your competitor\u2019s homepage URL into Ahrefs <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> (make sure to set it to \u201cExact URL\u201d mode) and navigate to the report called \u201cBacklinks\u201d:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1502\" height=\"968\" class=\"wp-image-171300\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-12.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-12.png 1502w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-12-659x425.png 659w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-12-768x495.png 768w\" sizes=\"auto, (max-width: 1502px) 100vw, 1502px\"><\/figure>\n\n\n\n<p>I did that with the homepage of Convertkit, which is an email marketing software. And the very first link that I saw in the report was quite interesting. It is coming from Carrd\u2014a software for building one-page websites. They seem to be listing all the email tools that they integrate with right on their homepage, and Convertkit is one of&nbsp;them:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"482\" class=\"wp-image-171301\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-13.jpg\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-13.jpg 946w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-13-680x346.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-13-768x391.jpg 768w\" sizes=\"auto, (max-width: 946px) 100vw, 946px\"><\/figure>\n\n\n\n<p>So if I were building links for some email marketing software, I could potentially get listed on the homepage of Carrd, too. But I would need to develop the same kind of integration to make it happen. And from there I could probably look for more integration opportunities with other tools, which might result in more links from other websites.<\/p>\n\n\n\n<p>That\u2019s how you study the homepage links of your competitors and use that information to get the same (or similar) links for your own website.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Study your competitors' most linked pages\" data-section=\"study-most-linked-pages\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-171288-_5dx1ljl4qalw\"><\/a>Step 2. Study your competitors\u2019 most linked pages<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>There\u2019s a good chance that your competitors have a bunch of cool resources on their websites that have earned them thousands of high-quality links.<\/p>\n\n\n\n<p>Well, you can easily see any website\u2019s \u201cmost linked pages\u201d with the help of Ahrefs <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>. The report you\u2019re looking for is called \u201cBest by&nbsp;links\u201d:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1096\" height=\"1036\" class=\"wp-image-171302\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-14.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-14.png 1096w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-14-450x425.png 450w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-14-768x726.png 768w\" sizes=\"auto, (max-width: 1096px) 100vw, 1096px\"><\/figure>\n\n\n\n<p>From the screenshot above you can see that the top three most linked pages on our own website are free online tools. I must say that building free tools is a rather safe bet in terms of creating <a href=\"https:\/\/ahrefs.com\/blog\/linkable-assets\/\">linkable assets<\/a>. People love free tools that help them perform a certain task and they eagerly link to them from their websites.<\/p>\n\n\n\n<p>The next most linked page is a research study. Whenever you can carry out an interesting experiment or get your hands on some unique data and derive useful insights from it, you\u2019ll end up with a pretty compelling linkable asset. (And if you think that you don\u2019t have any interesting data at your disposal, I suggest you read the \u201c<a href=\"https:\/\/priceonomics.com\/the-content-marketing-handbook-2\/\">Content Marketing Handbook by Priceonomics<\/a>\u201d\u2014it should give you some good ideas of where to look for&nbsp;it.)<\/p>\n\n\n\n<p>Creating linkable assets is not easy. But if your competitors have them and you don\u2019t, you\u2019re at a huge disadvantage. As you hustle to get each of your backlinks, they will be getting theirs on near autopilot. So I strongly recommend that you don\u2019t skip this step and invest some effort into creating a few solid linkable assets on your website.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Study the pages you want to outrank\" data-section=\"study-pages-to-outrank\">\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-171288-_nzv8cddv7jz6\"><\/a>Step 3. Study the pages that you want to outrank<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>In the first two steps we focused on building backlinks to your website as a whole. This leads to the boost of your overall \u201c<a href=\"https:\/\/ahrefs.com\/seo\/glossary\/website-authority\">website authority<\/a>\u201d and helps all the pages of your website to rank better in Google.<\/p>\n\n\n\n<p>But eventually you\u2019ll need to shift your attention to a number of very specific pages that you need to rank for very specific keywords. How do you get backlinks to&nbsp;those?<\/p>\n\n\n\n<p>Well, why don\u2019t you look at where the pages that currently rank at the top for your desired keyword got their backlinks from?<\/p>\n\n\n\n<p>Let\u2019s say you want to rank for a search query <em>\u201cbest burgers in Singapore.\u201d<\/em> If you put this keyword in Ahrefs <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, the SERP Overview widget will show you the top-ranking pages and how many backlinks they currently have:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1462\" height=\"706\" class=\"wp-image-171303\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-15.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-15.png 1462w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-15-680x328.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-15-768x371.png 768w\" sizes=\"auto, (max-width: 1462px) 100vw, 1462px\"><\/figure>\n\n\n\n<p>From there you can click on any of these numbers, and you will be redirected to the respective report in <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> with a list of backlinks (or referring domains) for a given&nbsp;page.<\/p>\n\n\n\n<p>I did this with a page that ranks #2 and found a very interesting backlink:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1030\" height=\"838\" class=\"wp-image-171304\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-16.jpg\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-16.jpg 1030w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-16-522x425.jpg 522w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-16-768x625.jpg 768w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\"><\/figure>\n\n\n\n<p>This is a page on the website of a burger joint, where they\u2019re listing all the local websites that featured their burgers:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1368\" height=\"668\" class=\"wp-image-171305\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-17.jpg\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-17.jpg 1368w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-17-680x332.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-17-768x375.jpg 768w\" sizes=\"auto, (max-width: 1368px) 100vw, 1368px\"><\/figure>\n\n\n\n<p>This lead me to think that if I wanted my page to rank in Google for <em>\u201cbest burgers in Singapore,\u201d<\/em> I would probably need to leverage egobait as my primary link building tactic. I would create a bunch of different awards (<em>best burger overall, best wagyu burger, best burger under $15, best burger menu, best chicken burger, best vegan burger,<\/em> etc.) and then I would reach out to respective restaurants and let them know that they won an award in a given category, asking them to mention it somewhere on their website\u2026 and link to my&nbsp;page.<\/p>\n\n\n\n<p>This is a good illustration of how studying the exact pages that you want to outrank can lead to useful insights on how to get links to your own page on the same&nbsp;topic.<\/p>\n\n\n\n<p>And if you\u2019re super new to link building and you struggle to find patterns and come up with ideas\u2014just reach out to websites that link to your competitors and flat-out ask them what made them link to a given page. Maybe there\u2019s some broader partnership happening behind the scenes that you aren\u2019t aware&nbsp;of.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-171288-_as6j2amann1a\"><\/a>Good luck getting backlinks!<\/h2>\n\n\n\n<p>So there it is. As you can probably tell by now, building legit backlinks isn\u2019t easy. But that is actually the whole&nbsp;point.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/twitter.com\/JoshuaCHardwick\/status\/1127962890995142656<\/div>\n<\/figure>\n\n\n\n<p>A lot of people are looking for shortcuts in link building. They\u2019re trying to find ways to get lots of backlinks without investing much effort. But that is only good for getting your website penalized.<\/p>\n\n\n\n<p>You\u2019ll be much better off if you embrace the fact that getting links is not some technical process that can be hacked or exploited. You\u2019re essentially dealing with other humans. So focusing on how to impress them with your content, and how to deserve their praise, is a much healthier mindset than trying to trick them into linking to you when you don\u2019t deserve it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>First, we have someone offering us to pay for&nbsp;it: Then there\u2019s someone else, framing their backlink request as a \u201cguest post opportunity\u201d: And finally, here\u2019s the most professional one of the three. This email looks fairly well written, but in<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":81,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[76],"tags":[],"coauthors":[338],"class_list":["post-140168","post","type-post","status-publish","format-standard","hentry","category-link-building","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Get Backlinks: Add, Ask, Earn, Buy<\/title>\n<meta name=\"description\" content=\"There are only four ways to get backlinks: add, earn, ask, and buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/how-to-get-backlinks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Get Backlinks: Add, Ask, Earn, Buy\" \/>\n<meta property=\"og:description\" content=\"There are only 4 ways to get backlinks.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/how-to-get-backlinks\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:author\" content=\"timsoulo\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-25T16:13:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-04T16:09:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-171288-1.png\" \/>\n<meta name=\"author\" content=\"Tim Soulo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"These link building tactics work.\" \/>\n<meta name=\"twitter:creator\" content=\"@timsoulo\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/how-to-get-backlinks\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/how-to-get-backlinks\\\/\"},\"author\":{\"name\":\"Tim Soulo\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/c0bf22f67b0ff8f8221976119abac64e\"},\"headline\":\"How To Get Backlinks: Add, Ask, Earn,&nbsp;Buy\",\"datePublished\":\"2024-01-25T16:13:21+00:00\",\"dateModified\":\"2024-10-04T16:09:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/how-to-get-backlinks\\\/\"},\"wordCount\":3551,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/how-to-get-backlinks\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/how-to-get-backlinks-add-ask-by-tim-soulo-link-building.jpg\",\"articleSection\":[\"Link Building\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/how-to-get-backlinks\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/how-to-get-backlinks\\\/\",\"name\":\"How To Get Backlinks: Add, Ask, Earn, Buy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/how-to-get-backlinks\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/how-to-get-backlinks\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/word-image-171288-1.png\",\"datePublished\":\"2024-01-25T16:13:21+00:00\",\"dateModified\":\"2024-10-04T16:09:38+00:00\",\"description\":\"There are only four ways to get backlinks: add, earn, ask, and buy.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ahrefs.com\\\/blog\\\/how-to-get-backlinks\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/how-to-get-backlinks\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/word-image-171288-1.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/word-image-171288-1.png\",\"width\":1179,\"height\":994},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"name\":\"SEO Blog by Ahrefs\",\"description\":\"Link Building Strategies &amp; 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