{"id":140047,"date":"2022-03-27T12:18:32","date_gmt":"2022-03-27T17:18:32","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=140047"},"modified":"2024-05-13T20:43:42","modified_gmt":"2024-05-14T01:43:42","slug":"increase-blog-traffic","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/increase-blog-traffic\/","title":{"rendered":"15 Proven Ways to Increase Blog Traffic"},"content":{"rendered":"\n<div class=\"intro-txt\">Struggling to gain traction on your blog? Consumed tons of \u201cultimate guides\u201d and courses, but traffic didn\u2019t budge?<\/div>\n\n\n\n<p>A few years ago, we found ourselves in the same predicament. Traffic to our blog had plateaued despite us following \u201cblogging best practices.\u201d<\/p>\n\n\n\n<p>But today, we get an estimated 250,000 visits per month\u2014and that\u2019s from Google alone.<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/1-ahrefs-blog-traffic.png\" alt=\"1-ahrefs-blog-traffic\"><\/figure>\n<\/div>\n\n\n<h2>How to increase blog traffic<\/h2>\n\n\n\n<p>Here are 15 tried and tested tactics we used to increase our blog traffic:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#1-topics-people-search\">Write about topics people search for<\/a><\/li>\n<li><a href=\"#2-search-intent\">Make sure you match search intent<\/a><\/li>\n<li><a href=\"#3-email-list\">Build an email&nbsp;list<\/a><\/li>\n<li><a href=\"#4-people-mentioned\">Reach out to people mentioned in your&nbsp;post<\/a><\/li>\n<li><a href=\"#5-internal-links\">Boost important posts with internal links<\/a><\/li>\n<li><a href=\"#6-links\">Build links<\/a><\/li>\n<li><a href=\"#7-promote-content\">Promote content in communities<\/a><\/li>\n<li><a href=\"#8-images\">Create shareable images<\/a><\/li>\n<li><a href=\"#9-reddit\">Share your content on Reddit<\/a><\/li>\n<li><a href=\"#10-refresh-and-republish\">Refresh and republish your content<\/a><\/li>\n<li><a href=\"#11-headlines\">Craft click-worthy headlines<\/a><\/li>\n<li><a href=\"#12-twitter-thread\">Repurpose content into a Twitter thread<\/a><\/li>\n<li><a href=\"#13-newsletters\">Get content included in niche newsletters<\/a><\/li>\n<li><a href=\"#14-research\">Publish original research<\/a><\/li>\n<li><a href=\"#15-ads\">Run ads<\/a><\/li>\n<\/ol>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Write about topics people are searching for\" data-section=\"1-topics-people-search\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.7kdbu7fb5jif\">1. Write about topics people are searching for<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>It can be tempting to write about whatever excites you\u2014the latest industry topic, breaking news, or even just a random rant. But these types of posts have short shelf&nbsp;lives.<\/p>\n\n\n\n<p>You may see a spike in traffic shortly after publishing. But once interest in the news, trend, or fad fades, your blog traffic will dwindle to nothing.<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/2-flatline-of-nope.png\" alt=\"Blog traffic pattern: flatline of nope \" width=\"1600\" height=\"840\"><\/figure>\n<\/div>\n\n\n<p>The solution? Write about evergreen topics that people search for.<\/p>\n\n\n\n<p>For as long as your article <a href=\"https:\/\/ahrefs.com\/blog\/how-to-rank-higher-on-google\/\">ranks on Google<\/a> for relevant search queries, you\u2019ll receive consistent and passive organic search traffic.<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/3-spike-of-hope.png\" alt=\"Increase traffic to blog with passive traffic from SEO optimized articles.\" width=\"1600\" height=\"791\"><\/figure>\n<\/div>\n\n\n<p>This is the foundation of our approach to the Ahrefs blog. Every post we publish targets a term with search traffic potential.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/ahrefs.com\/blog\/lifecycle-marketing\/\">The Beginner\u2019s Guide to Lifecycle Marketing<\/a><\/strong> \u2013 \u201clifecycle marketing\u201d (Traffic Potential: 450)<\/li>\n<li><strong><a href=\"https:\/\/ahrefs.com\/blog\/marketing-plan\/\">The Insanely Simple One-Page Marketing Plan Template<\/a><\/strong> \u2013 \u201cmarketing plan\u201d (Traffic Potential: 4,900)<\/li>\n<li><strong><a href=\"https:\/\/ahrefs.com\/blog\/canonical-tags\/\">Canonical Tags: A Simple Guide for Beginners<\/a><\/strong> \u2013 \u201ccanonical tags\u201d (Traffic Potential: 2,700)<\/li>\n<\/ul>\n\n\n\n<p>The question is, \u201cHow do you find topics that get traffic to your&nbsp;blog?\u201d<\/p>\n\n\n\n<p>The easiest way to start is to enter a relevant keyword into Ahrefs\u2019 free <a href=\"https:\/\/ahrefs.com\/keyword-generator\">keyword generator tool<\/a> and switch the tab to <strong>Questions. <\/strong><\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/4-keyword-generator.png\" alt=\"4-keyword-generator\"><\/figure>\n<\/div>\n\n\n<p>Look through the list of ideas and pick out those that are relevant to your blog. To grow blog traffic, you need to select keywords that you have the capability to rank for. Don\u2019t just go for the ones with the most search volume as they\u2019re often too competitive and out of your reach when stating out.<\/p>\n\n\n\n<p><strong>Recommended reading:<\/strong> <em><a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">Keyword Research: The Beginner\u2019s Guide by Ahrefs<\/a><\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Make sure you\u2019re matching search intent\" data-section=\"2-search-intent\">\n\n\n\n<h2 class=\"wp-block-heading\">2. Make sure you\u2019re matching search intent<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Search intent is the <em>why<\/em> behind a search query.<\/p>\n\n\n\n<p>Why does this matter?<\/p>\n\n\n\n<p>Google aims to provide users with the most relevant results for their queries. So if you want to rank high and get more search traffic, you need to be the most relevant result\u2014and that means creating content that aligns with search intent.<\/p>\n\n\n\n<p>How do you figure out what type of content to create? Do a search in Google for your target keyword, then analyze the top-ranking pages for the three Cs of search intent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.rmckstj6d6tq\">A. Content type<\/h3>\n\n\n\n<p>Content types usually fall into one of five buckets: blog post, product, category, landing page, or&nbsp;video.<\/p>\n\n\n\n<p>For example, if we search for \u201chow to invest,\u201d you\u2019ll notice that the top few results are mostly blog&nbsp;posts.<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/5-how-to-invest-serps.jpg\" alt=\"5-how-to-invest-serps\"><\/figure>\n<\/div>\n\n\n<p>So if you want to rank for this keyword, you\u2019ll likely have to create a blog&nbsp;post.<\/p>\n\n\n\n<p>Another example: If you look at the <a href=\"https:\/\/ahrefs.com\/blog\/serps\/\">SERPs<\/a> for \u201chow to ski,\u201d you\u2019ll see that the top few results are mostly videos.<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/6-how-to-ski-serps.jpg\" alt=\"6-how-to-ski-serps\"><\/figure>\n<\/div>\n\n\n<p>If you want to rank for this topic, it is likely you\u2019ll have to create a&nbsp;video.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.uvzsebtz514v\">B. Content format<\/h3>\n\n\n\n<p>Content format applies mostly to blog posts, as they\u2019re usually either how-tos, listicles, news articles, opinion pieces, or reviews.<\/p>\n\n\n\n<p>For example, the top-ranking results for \u201cbest wireless headphones\u201d are mostly listicles:<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/7-best-wireless-headphones-serps.jpg\" alt=\"7-best-wireless-headphones-serps\"><\/figure>\n<\/div>\n\n\n<p>Whereas the top results for \u201chow to make a tiktok video\u201d are mostly how-tos:<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/8-how-to-make-a-tiktok-video-serps.png\" alt=\"8-how-to-make-a-tiktok-video-serps\"><\/figure>\n<\/div>\n\n\n<p>To stand the best chance of ranking, follow suit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.kj6cnfrb077z\">C. Content angle<\/h3>\n\n\n\n<p>Content angle refers to the main \u201cselling point\u201d of the content. For example, people searching for \u201chow to do a squat\u201d want to do it properly\/correctly:<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/9-how-to-do-a-squat.jpg\" alt=\"9-how-to-do-a-squat\"><\/figure>\n<\/div>\n\n\n<p><strong>Recommended reading:<\/strong> <em><a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">What Is Search Intent? A Complete Guide for Beginners<\/a><\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Build an email list\" data-section=\"3-email-list\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.6478gss9h426\">3. Build an email&nbsp;list<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Every week, we send a newsletter containing all the content we\u2019ve published that week to ~160,000 subscribers.<\/p>\n\n\n\n<p>We can do that because those people have subscribed to our weekly Ahrefs Digest via opt-ins like&nbsp;this:<\/p>\n\n\n\n\n\n<figure class=\"wp-block-image is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/10-opt-in-form.png\" alt=\"10-opt-in-form\" width=\"351\" height=\"420\"><\/figure>\n\n\n\n<p>Why do we still choose email as a communication channel?<\/p>\n\n\n\n<p>The reason is simple: With email, you can communicate with your fans anytime. Other platforms, such as Facebook or Google, can deliberately limit your reach or even remove you from their platforms. Since email is an owned marketing channel, by growing your audience you can drive traffic to your blog without being subject to algorithm changes.<\/p>\n\n\n\n<p>Building a list isn\u2019t complicated. As you can see, we simply offer to deliver a weekly update of all our content. If people enjoy what they read on our blog, they\u2019ll want more of&nbsp;it.<\/p>\n\n\n\n<p>If you want to be a little more aggressive, you can try offering a \u201ccarrot\u201d: a free eBook, course, etc. All these can work&nbsp;well.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Reach out to people mentioned in your post\" data-section=\"4-people-mentioned\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.nbh3xbne0mwe\">4. Reach out to people mentioned in your&nbsp;post<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If you\u2019ve written an in-depth article, chances are you\u2019ve linked to useful resources from other bloggers. Why not reach out and let them&nbsp;know?<\/p>\n\n\n\n<p>It\u2019s the first thing I do when I publish something new.<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/11-outreach-email.jpg\" alt=\"How to get traffic to your blog for free by reaching out to people mentioned in the post.\" width=\"1552\" height=\"890\"><\/figure>\n<\/div>\n\n\n<p>If you\u2019re lucky, they may share it on their social profiles and send some extra traffic your way. It\u2019s one of the easiest ways to increase blog traffic for&nbsp;free.<\/p>\n\n\n\n<p>That said, the primary goal here is to reach out and build a relationship, which may eventually end up as something bigger\u2014links, mentions, business partnerships, and&nbsp;more.<\/p>\n\n\n\n<p>Executing this is pretty simple. Fire up your blog post and look for mentions of bloggers in your&nbsp;space.<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/12-blogger-mention.png\" alt=\"12-blogger-mention\"><\/figure>\n<\/div>\n\n\n<p>Then <a href=\"https:\/\/ahrefs.com\/blog\/find-email-address\/\">find their emails <\/a>and reach out to let them&nbsp;know.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Boost important posts with internal links\" data-section=\"5-internal-links\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.rlf2dk6es4yr\">5. Boost important posts with internal links<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Internal links are links from one page to another within the same domain. And adding internal links from relevant, high-authority pages to those pages that need a boost can help improve their performance in the search engines.<\/p>\n\n\n\n<p>Here\u2019s how to do&nbsp;it:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter your domain into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>&nbsp;(free for your own site in <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a>)<\/li>\n<li>Go to the <strong>Top pages <\/strong>report<\/li>\n<li>Filter for <strong>positions <\/strong>#2-5 (since these pages are near the top, a few good internal links may improve their rankings)<\/li>\n<\/ol>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/13-top-pages.jpg\" alt=\"How to increase blog traffic for free by using Ahrefs' Top Pages report to improve internal linking.\" width=\"1600\" height=\"749\"><\/figure>\n<\/div>\n\n\n<p>Note down these&nbsp;pages.<\/p>\n\n\n\n<p>Next, you\u2019ll need pages to add internal links from. The easiest way to find these is with the <code>site:<\/code> search operator. For example, if I want to add internal links to our guide on online advertising, I\u2019ll search for this in Google:<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/14-site-search.png\" alt=\"14-site-search\"><\/figure>\n<\/div>\n\n\n<p>Then I\u2019ll go through each of these pages and add internal links to the target page with relevant <a href=\"https:\/\/ahrefs.com\/blog\/anchor-text\/\">anchor text<\/a>.<\/p>\n\n\n\n<p>We go through this process every time we publish a new post on the blog. It\u2019s another very effective method to get traffic to your blog for free just by using your existing content.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">Internal Links for SEO: An Actionable Guide<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/prioritize-internal-linking\/\">Here\u2019s Why You Should Prioritize Internal Linking in&nbsp;2022<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Build links\" data-section=\"6-links\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.fnhjz5x936vx\">6. Build&nbsp;links<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Backlinks are an important <a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">Google ranking factor<\/a>. How do we&nbsp;know?<\/p>\n\n\n\n<p>Google\u2019s Andrey Lipattsev <a href=\"https:\/\/www.youtube.com\/watch?v=l8VnZCcl9J4\">said so<\/a> in 2016. Our <a href=\"https:\/\/ahrefs.com\/blog\/search-traffic-study\/\">own study<\/a> of over a billion webpages also confirms the relationship between backlinks and organic traffic:<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/15-referring-domains-vs-traffic.png\" alt=\"15-referring-domains-vs-traffic\"><\/figure>\n<\/div>\n\n\n<p>So how do you get more links to your site? You have to build them. There are tons of <a href=\"https:\/\/ahrefs.com\/blog\/link-building-strategies\/\">link building strategies<\/a> around, but one we\u2019ve used in the past was guest blogging.<\/p>\n\n\n\n<p>Guest blogging is when you write a post for another blog. When that happens, there are usually plenty of opportunities for you to link back to your own blog&nbsp;posts.<\/p>\n\n\n\n<p>How do you find these opportunities? Here\u2019s how:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a><\/li>\n<li>Set it to an<strong>&nbsp;In title<\/strong>&nbsp;search<\/li>\n<li>Enter a term related to your&nbsp;niche<\/li>\n<li>Toggle <strong>Filter explicit results<\/strong><\/li>\n<li>Check <strong>One page per domain <\/strong>(we don\u2019t need to contact a site more than&nbsp;once)<\/li>\n<li>Check <strong>Exclude homepages <\/strong>(we\u2019re looking for content)<\/li>\n<li>Check <strong>Exclude subdomains<\/strong><\/li>\n<li>Set the <strong>Language <\/strong>filter to English (or the language you write&nbsp;in)<\/li>\n<li>Set the <strong>Live\/broken <\/strong>filter to <strong>Only live<\/strong><\/li>\n<\/ol>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/16-content-explorer-1.jpg\" alt=\"Using Ahrefs' Content Explorer to boost blog traffic with guest posting opportunities.\" width=\"1600\" height=\"896\"><\/figure>\n<\/div>\n\n\n<p>You can also use the <strong><a href=\"https:\/\/ahrefs.com\/blog\/ahrefs-seo-metrics\/\">Domain Rating (DR)<\/a><\/strong> filter to narrow the list down to those sites you\u2019re comfortable writing for.<\/p>\n\n\n\n<p>To learn more about guest blogging at scale, watch this&nbsp;video:<\/p>\n\n\n\n<p>\n<\/p><div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-aqk1vbgb-ry\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-aqk1vbgb-ry\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/aQK1Vbgb-RY?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/aQK1Vbgb-RY?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n\n<p><strong>Recommended reading:<\/strong> <em><a href=\"https:\/\/ahrefs.com\/seo\/link-building\" data-ahr=\"https:\/\/ahrefs.com\/blog\/link-building\/\">The Beginner\u2019s Guide to Link Building<\/a><\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Promote content in communities\" data-section=\"7-promote-content\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.1a20jz7ucctl\">7. Promote content in communities<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Online communities like Facebook groups, Slack channels, or Discord servers are great places for promoting content. After all, people who are interested in your niche are all gathered in one place, so all you need to do is to persuade them to check out your&nbsp;blog.<\/p>\n\n\n\n<p>But promoting in online communities doesn\u2019t mean joining a couple of groups and spamming the heck out of them. That\u2019s a big no-no unless you want to get booted and banned.<\/p>\n\n\n\n<p>There is an art to doing this properly, and the <strong>key is preparation<\/strong>.<\/p>\n\n\n\n<p>Before you even think about promoting anything in a group, you should first join it and study its \u201cculture.\u201d Figure out what people typically discuss, what kinds of posts get high engagement, and what posts aren\u2019t allowed.<\/p>\n\n\n\n<p>You should also study the group&nbsp;rules:<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/17-ahrefs-insider-rules.png\" alt=\"17-ahrefs-insider-rules\"><\/figure>\n<\/div>\n\n\n<p>Along the way, you should become an active member. Leave comments, participate in discussions, ask questions, and so&nbsp;on.<\/p>\n\n\n\n<p>If you\u2019re active, the admin\/moderator will notice. Build a relationship with them. Message them and ask how else you can be helpful.<\/p>\n\n\n\n<p>This strategy should get you in good standing with most communities. From there, you\u2019ll be able to share your content without worrying about any backlash. This strategy for boosting blog traffic takes time but it\u2019s well worth it as it connects you directly to your potential audience.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Create shareable images\" data-section=\"8-images\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.elb4dbqcx8gh\">8. Create shareable images<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>At Ahrefs, we enjoy creating unique images to illustrate our concepts or showcase data. Here\u2019s an example:<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/18-pirate-metrics.jpg\" alt=\"Example of a unique image we created explaining pirate metrics as a tactic to attract more blog traffic.\" width=\"1174\" height=\"1600\"><\/figure>\n<\/div>\n\n\n<p>And even in a \u201cboring\u201d niche like <a href=\"https:\/\/ahrefs.com\/blog\/what-is-seo\/\">SEO<\/a>, our images still get tons of engagement on Twitter:<\/p>\n\n\n\n<p><\/p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Looking for a complete SEO checklist for 2021?<br><br>Here\u2019s one you can follow. <a href=\"https:\/\/t.co\/65brjXPBcg\">pic.twitter.com\/65brjXPBcg<\/a><\/p>\u2014 Ahrefs (@ahrefs) <a href=\"https:\/\/twitter.com\/ahrefs\/status\/1426963210528247822?ref_src=twsrc%5Etfw\">August 15,&nbsp;2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<p>We have in-house illustrators who create all our images. But you don\u2019t have to go all fancy like&nbsp;us.<\/p>\n\n\n\n<p>With tools like <a href=\"https:\/\/www.canva.com\/\">Canva<\/a>, creating shareable images isn\u2019t as difficult as it was before. And if you have the budget, you can find good designers on marketplaces like <a href=\"https:\/\/99designs.com\">99Designs<\/a>.<\/p>\n\n\n\n<p>If you\u2019re in a visual-heavy niche like cooking, you don\u2019t even need illustrations. Grab your smartphone, take a few photos, and your social shares may go through the roof\u2014especially on networks like Pinterest.<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/19-recipes-content-explorer.png\" alt=\"Growing blog traffic with visual content on social platforms like Pinterest.\" width=\"1226\" height=\"848\"><\/figure>\n<\/div>\n\n\n<p>If you have absolutely no talent for drawing or designing like me, don\u2019t forget that \u201cugly\u201d artwork can still stand out. Just take a look at Tim Urban\u2019s illustrations from <a href=\"https:\/\/waitbutwhy.com\/\">WaitButWhy<\/a>:<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/20-wait-but-why-illustration.jpg\" alt=\"20-wait-but-why-illustration\"><\/figure>\n<\/div>\n\n\n<p>Will these be on display at the British Museum any time soon? <em>Probably not.<\/em><\/p>\n\n\n\n<p>Are they unique, distinct, and memorable? <em>Definitely.<\/em><\/p>\n\n\n\n<p>Don\u2019t let your individual design skills (or lack thereof) stop you from creating highly shareable images and increasing your blog traffic by sharing them on more visual platforms.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Share your content on Reddit\" data-section=\"9-reddit\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.wfnfxpvtpa1s\">9. Share your content on Reddit<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Unlike most communities, Reddit can be a tough nut to crack. Redditors are notoriously allergic to self-promotion, which results in many bloggers getting called out and even banned.<\/p>\n\n\n\n<p>All that caution aside, it <strong>is <\/strong>possible to do well on Reddit.<\/p>\n\n\n\n<p>First, you should follow tip #7. If you don\u2019t study the culture and understand what Redditors are looking for in different subreddits, you won\u2019t be able to submit a post successfully. If you do not study the rules diligently, you\u2019ll be banned. Simple as&nbsp;that.<\/p>\n\n\n\n<p>Next, check if the subreddit you\u2019re posting in allows link submissions. If it does, then you can simply submit a link to one of your articles. In fact, that was how I kickstarted my now-defunct breakdance blog.<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/21-reddit-post.png\" alt=\"Example of using Reddit to bring traffic to a blog post.\" width=\"1472\" height=\"408\"><\/figure>\n<\/div>\n\n\n<p>If the subreddit doesn\u2019t allow link submissions, then you\u2019ll have to create a text post. Do this by taking content from the blog post, stripping away all links in it, and formatting it appropriately in markdown.<\/p>\n\n\n\n<p>Only at the end do you leave a link back to your original blog&nbsp;post.<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/22-reddit-text-post.png\" alt=\"22-reddit-text-post\"><\/figure>\n<\/div>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. Refresh and republish your content\" data-section=\"10-refresh-and-republish\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.buag37jy63lq\">10. Refresh and republish your content<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>The beauty of blogging is that you can <strong>try again<\/strong>.<\/p>\n\n\n\n<p>If your blog post isn\u2019t ranking, or it\u2019s not matching search intent, or it has outdated content, just rewrite and republish it.<\/p>\n\n\n\n<p>We do this all the time at Ahrefs. In fact, it\u2019s a core part of <a href=\"https:\/\/ahrefs.com\/blog\/content-marketing-strategy\/\">our content marketing strategy<\/a>.<\/p>\n\n\n\n<p>For example, I rewrote <a href=\"https:\/\/ahrefs.com\/blog\/buyers-journey\/\">this post about the buyer\u2019s journey<\/a> recently. Look at the search traffic growth after we republished it:<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/23-search-traffic-growth.png\" alt=\"Reclaiming or boosting blog traffic by updating old content.\" width=\"1600\" height=\"521\"><\/figure>\n<\/div>\n\n\n<p>How do you know which posts to republish? The easiest way is to use our <a href=\"https:\/\/ahrefs.com\/wordpress-seo-plugin\">free WordPress SEO plugin<\/a> to identify underperforming posts.<\/p>\n\n\n\n<p>Then follow the guide below to learn the best way to republish your content.<\/p>\n\n\n\n<p><strong>Recommended reading:<\/strong> <em><a href=\"https:\/\/ahrefs.com\/blog\/republishing-content\/\">Republishing Content: How to Update Old Blog Posts for&nbsp;SEO<\/a><\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"11. Craft \u201cclick-worthy\u201d headlines\" data-section=\"11-headlines\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.jfms36a9xr1o\">11. Craft \u201cclick-worthy\u201d headlines<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>The difference between someone clicking through and reading your post versus them simply skipping it is your headline.<\/p>\n\n\n\n<p>Your headline must capture their attention and compel them to&nbsp;click.<\/p>\n\n\n\n<p>How do you create such a headline?<\/p>\n\n\n\n<p>If you\u2019re matching search intent, then the foundation of your headline is somewhat set. For example, if you\u2019re targeting the topic \u201cbest workout apps,\u201d then it is likely your headline will include things like a particular number and the&nbsp;year.<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/24-best-workout-apps-serps.png\" alt=\"Example of SERPs for &quot;best workout apps&quot; using clickworthy titles to get more blog traffic.\" width=\"1404\" height=\"1596\"><\/figure>\n<\/div>\n\n\n<p>But that in itself is still not compelling. After all, you can see from the SERPs that every site uses nearly the same headline. So you still need to stand out. Otherwise, you can\u2019t get the&nbsp;click.<\/p>\n\n\n\n<p>Use these tips to make your headline more click-worthy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Add concreteness <\/strong>\u2013 Make your headline specific. Instead of <em>\u201cProtein Powders for Weight Gain,\u201d<\/em> try <em>\u201c15 Tasty Protein Powders to Help You Gain 1lb per Week in Muscle.\u201d<\/em><\/li>\n<li><strong>Surprise and delight <\/strong>\u2013 This tip is more for articles not designed to match search intent (e.g., designed for spread on social media). Say something interesting and unusual so that people will be intrigued. For example, a few years back, we used the headline <em>\u201cI Asked 235 People to Tweet My Article and All I Got Is This Cheerless Case&nbsp;Study.\u201d<\/em><\/li>\n<li><strong>Create curiosity gaps <\/strong>\u2013 Don\u2019t give everything away\u2014leave something to be desired in the headline so people want to click. For example, this headline <em>\u201cHow to Craft the Perfect SEO Title Tag\u201d<\/em> is curiosity-inducing. A perfect title tag? Does that exist? Let me check it&nbsp;out.<\/li>\n<\/ul>\n\n\n\n<p><strong>Recommended reading:<\/strong> <em><a href=\"https:\/\/ahrefs.com\/blog\/how-to-write-a-headline\/\">How to Write an Irresistible Headline in 3 Easy&nbsp;Steps<\/a><\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"12. Repurpose your content into a Twitter thread\" data-section=\"12-twitter-thread\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.2ryu8r32cgz5\">12. Repurpose your content into a Twitter thread<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Joshua Hardwick, our head of content, wrote an <a href=\"https:\/\/ahrefs.com\/blog\/keyword-cannibalization\/\">article about keyword cannibalization<\/a>. Later on, he turned it into a Twitter thread:<\/p>\n\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">If you\u2019re trying to solve keyword cannibalization, you might be cutting off your nose to spite your face. \ud83d\udd2a\ud83d\udc43\ud83d\ude31<br><br>Here\u2019s why.<br><br>\/\/THREAD\/\/<\/p>\n\u2014 Joshua Hardwick (@JoshuaCHardwick) <a href=\"https:\/\/twitter.com\/JoshuaCHardwick\/status\/1468581163363188750?ref_src=twsrc%5Etfw\">December 8,&nbsp;2021<\/a><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n<p>Compared to our <a href=\"https:\/\/twitter.com\/ahrefs\/status\/1468943581331300355\">brand account\u2019s tweet<\/a> about the article, it got way more attention.<\/p>\n\n\n\n<p>At Ahrefs, we encourage our authors to turn their posts into Twitter threads so they can get more exposure to their content. Here are a few more examples of threads from my colleagues:<\/p>\n\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">17 (free!) online marketing courses for marketers of all experience levels\u2014each researched and vetted by me. \ud83e\uddf5 <br><br>Psst: Full post on the <a href=\"https:\/\/twitter.com\/ahrefs?ref_src=twsrc%5Etfw\">@ahrefs<\/a> blog!<\/p>\n\u2014 Rebecca\u2019s the name (@RebLiew) <a href=\"https:\/\/twitter.com\/RebLiew\/status\/1467728572920078338?ref_src=twsrc%5Etfw\">December 6,&nbsp;2021<\/a><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Google claims that it uses title tags ~87% of the time after the most recent updates.<br><br>Well, we analyzed 953,276 pages and got a much lower 66.6% match rate \ud83d\ude08<br><br>A few more highlights from our latest <a href=\"https:\/\/twitter.com\/ahrefs?ref_src=twsrc%5Etfw\">@ahrefs<\/a> data study \ud83d\udc47 <a href=\"https:\/\/t.co\/JHn1PkevTm\">pic.twitter.com\/JHn1PkevTm<\/a><\/p>\n\u2014 Michal Pec\u00e1nek (@michalpecanek) <a href=\"https:\/\/twitter.com\/michalpecanek\/status\/1460692564797972485?ref_src=twsrc%5Etfw\">November 16,&nbsp;2021<\/a><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n<p>As you can see, they get a lot of traction.<\/p>\n\n\n\n<p>How do you write a great Twitter thread? I\u2019ll go meta and share a Twitter thread from one of Twitter\u2019s top creators:<\/p>\n\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Twitter threads are the new blogs.<br><br>Over the last 5 weeks, I\u2019ve 32x my Twitter following posting a thread a day.<br><br>These 15 learnings will help your threads go&nbsp;viral&nbsp;\ud83e\uddf5<\/p>\n\u2014 Alex Garcia \ud83d\udd0d (@alexgarcia_atx) <a href=\"https:\/\/twitter.com\/alexgarcia_atx\/status\/1390118212273049606?ref_src=twsrc%5Etfw\">May 6,&nbsp;2021<\/a><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"13. Get your content included in niche newsletters\" data-section=\"13-newsletters\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.22r0mrqvd1gs\">13. Get your content included in niche newsletters<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Like communities, there are plenty of niche-specific newsletters dedicated to sharing the best articles of the week. For example, my colleague, <a href=\"https:\/\/ahrefs.com\/blog\/seo-consultant\/\">Michal Pecanek, wrote an article about hiring SEO consultants<\/a> that was featured on the #SEOForLunch newsletter:<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/25-seo-for-lunch-newsletter.png\" alt=\"How we drive more traffic to blog posts by being featured in newsletters like SEO for Lunch.\" width=\"1166\" height=\"1048\"><\/figure>\n<\/div>\n\n\n<p>In this case, Michal\u2019s article was included organically. But you don\u2019t have to stand by and wait for such a situation to happen. You can reach out and try to get the newsletter editor to include your article too.<\/p>\n\n\n\n<p>Don\u2019t reach out every single time you publish something, though. That can be annoying. Reach out <strong>only with your best articles<\/strong> so you stand the highest chance of getting included.<\/p>\n\n\n\n<p>I recommend following the principles in this <a href=\"https:\/\/ahrefs.com\/blog\/outreach\">article on outreach<\/a> for maximum success.<\/p>\n\n\n\n<p>Even if the editor doesn\u2019t add your article this time around, don\u2019t worry. Use this chance to build a relationship with the editor.<\/p>\n\n\n\n<p>Newsletters are sent on a frequent basis anyway, so there\u2019s always another chance to be included. But this can only happen if you have a good relationship with the editor.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"14. Publish original research\" data-section=\"14-research\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.kfsu7vx5nwsx\">14. Publish original research<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Bloggers and journalists are constantly looking for statistics to back up claims in their articles. When they find the right statistic from a credible source, they\u2019ll usually link back to the&nbsp;page.<\/p>\n\n\n\n<p>So by publishing original research, you\u2019re creating opportunities for top-tier publications to link to you. In fact, this is how we acquired links from authoritative sites like Inc., TechCrunch, and Search Engine Journal. They all linked to <a href=\"https:\/\/ahrefs.com\/blog\/featured-snippets-study\/\">one of our studies on featured snippets<\/a>:<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/26-links-to-study.jpg\" alt=\"26-links-to-study\"><\/figure>\n<\/div>\n\n\n<p>That said, you can\u2019t just create any random data study and expect journalists to flock to you. It must be something <em>interesting<\/em>\u2014or at least something that journalists want answers to.<\/p>\n\n\n\n<p>If you\u2019re in the industry, you already know what those questions are. For example, in the SEO industry, plenty of people ask the question, \u201cHow long does it take to rank on Google?\u201d So we <a href=\"\/blog\/how-long-does-it-take-to-rank-in-google-and-how-old-are-top-ranking-pages\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/how-long-does-it-take-to-rank\/\">created a study<\/a> to try and answer the question objectively.<\/p>\n\n\n\n<p>The result? We acquired ~2,700 backlinks from ~1,600 unique websites:<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/27-how-long-does-it-take-to-rank-on-google-links.png\" alt=\"27-how-long-does-it-take-to-rank-on-google-links\"><\/figure>\n<\/div>\n\n\n<p>Alternatively, you can simply try to recreate popular but outdated studies. Here\u2019s how to find&nbsp;them:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a><\/li>\n<li>Enter a search term like [industry] + \u201cstudy,\u201d [industry] + \u201csurvey,\u201d [industry] + \u201cresearch,\u201d or [industry] + \u201cdata\u201d<\/li>\n<li>Set the filter to an <strong>In title<\/strong>&nbsp;search<\/li>\n<li>Set the <strong>Published<\/strong>&nbsp;filter to an older date range (e.g., 2010\u20132015)<\/li>\n<li>Sort the results by <strong>referring domains<\/strong><\/li>\n<\/ol>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/28-content-explorer.jpg\" alt=\"28-content-explorer\"><\/figure>\n<\/div>\n\n\n<p>Voila! A list of popular and outdated studies you can recreate.<\/p>\n\n\n\n<p>When you\u2019re done with your study, follow our <a href=\"https:\/\/ahrefs.com\/blog\/blogger-outreach\/\">complete guide to blogger outreach<\/a>. There, you\u2019ll learn the art of promoting your content to people who are interested, improving your blog traffic as a result.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"15. Run ads\" data-section=\"15-ads\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.6llqymxhh22s\">15. Run&nbsp;ads<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>The most direct way to get more traffic to your blog is simply to run ads. Pay a platform, and you\u2019ll get more blog traffic almost instantly.<\/p>\n\n\n\n<p>At Ahrefs, we run ads to every new article we publish:<\/p>\n\n\n\n\n\n<figure class=\"wp-block-image is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/29-fb-ad.jpg\" alt=\"29-fb-ad\" width=\"482\" height=\"888\"><\/figure>\n\n\n\n<p>Facebook isn\u2019t the only platform you can run ads on. Quora, Twitter, or even display advertising can work&nbsp;too.<\/p>\n\n\n\n<p>Find a platform where your audience is, keep your clicks affordable, and you\u2019re ready to get rolling.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/online-advertising\/\">All You Need to Know About Online Advertising (Done Simply)<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/ppc-marketing\/\">PPC Marketing: Beginner\u2019s Guide to Pay-Per-Click Ads<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.vmibs7s9w3y5\">How to increase blog traffic quickly<\/h2>\n\n\n\n<p>Do these tactics work individually? Definitely.<\/p>\n\n\n\n<p>But think about it this&nbsp;way:<\/p>\n\n\n\n<p>When you rank on Google for your target keywords, you get search traffic. If you can then get those people to subscribe to your email list, you can get even more traffic to future posts. And if some of those people then link to your posts, you may rank even higher on Google faster.<\/p>\n\n\n\n<p>Bottom line: If you want to grow traffic to your blog quickly, combine the tactics.<\/p>\n\n\n\n<p>Did I miss anything? Let me know <a href=\"https:\/\/twitter.com\/siquanong\">on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few years ago, we found ourselves in the same predicament. Traffic to our blog had plateaued despite us following \u201cblogging best practices.\u201d But today, we get an estimated 250,000 visits per month\u2014and that\u2019s from Google alone. How to increase<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":140059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[73],"tags":[],"coauthors":[339],"class_list":["post-140047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>15 Proven Ways to Increase Blog Traffic<\/title>\n<meta name=\"description\" content=\"Learn the 15 tried and tested tactics we used to increase our blog traffic to 250,000+ monthly visitors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/increase-blog-traffic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"15 Proven Ways to Increase Blog Traffic\" \/>\n<meta property=\"og:description\" content=\"Learn the tactics we used to grow our blog to 250,000+ monthly visitors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/increase-blog-traffic\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-27T17:18:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-14T01:43:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/fb_increase_blog_traffic.png\" \/>\n\t<meta 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