{"id":139827,"date":"2022-03-24T02:00:19","date_gmt":"2022-03-24T07:00:19","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=139827"},"modified":"2023-04-17T04:31:11","modified_gmt":"2023-04-17T09:31:11","slug":"push-vs-pull-marketing","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/push-vs-pull-marketing\/","title":{"rendered":"Push vs. Pull Marketing: Key Differences &amp; How to Use&nbsp;Them"},"content":{"rendered":"\n<div class=\"intro-txt\">Looking to learn the difference between push and pull marketing and when to use them? You\u2019re in right&nbsp;place.<\/div>\n\n\n\n<p>In this guide, you\u2019ll learn some examples of push and pull marketing, which is more effective, and how you can combine both strategies together for your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.88xtbhmxb6dq\">What is pull marketing?<\/h2>\n\n\n\n<p>Pull marketing is a marketing strategy that focuses on helping your target customers to discover your brand, products, and services.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.k9e2io2x624f\">Pull marketing examples<\/h2>\n\n\n\n<p>Here are three examples of pull marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.wh1tuq9de6ew\">1. Search engine optimization (SEO)<\/h3>\n\n\n\n<p>Customers turn to Google whenever they\u2019re looking for answers to a question or solutions to a problem. While searching, they\u2019ll discover brands, products, and services.<\/p>\n<p>You can appear for these queries if you optimize your website and its web pages for search engines. This process is known as&nbsp;SEO.&nbsp;<\/p>\n\n\n\n<p>Broadly speaking, SEO involves:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">Discovering the words and phrases<\/a> your customers use to describe the problems your product solves and find your brand (or products similar to your&nbsp;brand.)<\/li>\n<li><a href=\"https:\/\/ahrefs.com\/seo\/on-page-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/on-page-seo\/\">Optimizing your website and its webpages<\/a>&nbsp;to stand a higher chance of ranking for these keywords.<\/li>\n<li>Getting people to link to your pages, either by <a href=\"https:\/\/ahrefs.com\/seo\/link-building\" data-ahr=\"https:\/\/ahrefs.com\/blog\/link-building\/\">building them<\/a> or earning them organically.<\/li>\n<\/ol>\n<div class=\"further-reading\"><div class=\"reading-title\">Further Reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/academy\/seo-training-course\">SEO Training Course: Learn How to Get Organic Traffic From Search<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/seo\">The Beginner\u2019s Guide to&nbsp;SEO<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<h3 id=\"h.sh1g0t63mf3v\">2. Word of&nbsp;mouth<\/h3>\n\n\n\n<p>Customers who like your product will tell their friends and family. And <a href=\"https:\/\/www.nielsen.com\/us\/en\/press-releases\/2015\/recommendations-from-friends-remain-most-credible-form-of-advertising\/\">research from Nielsen<\/a> shows that 83% of people trust such recommendations.<\/p>\n<p>While getting word-of-mouth is mostly out of your control, you can attempt to influence or encourage your customers to spread the&nbsp;word.<\/p>\n<p>Generally, this means creating a great product, building a likable and well-respected brand, providing amazing customer support, and regularly engaging with your customers.<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further Reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/word-of-mouth-marketing\/\">Word-of-Mouth Marketing: A Simple Tried &amp; Tested Guide<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.79w9hyw1a8ue\">3. Social media<\/h3>\n\n\n\n<p>Organic social media is pull marketing. This&nbsp;means:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creating fun, engaging, and helpful content.<\/li>\n<li>Building a following.<\/li>\n<li>Interacting with your audience.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h.vegbme7pxuls\">What is push marketing?<\/h2>\n\n\n\n<p>Push marketing is a marketing strategy that focuses on placing or nudging your products or services in front of your target customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.8xpomug9qa01\">Push marketing examples<\/h2>\n\n\n\n<p>Here are three examples of push marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.kcl3rtzb5r\">1. Cold emailing<\/h3>\n\n\n\n<p>Cold emailing is when you send an email to someone with whom you have no previous relationship. Usually, this is to get something from them, like promoting a new product, acquiring links, and&nbsp;more.<\/p>\n<p>Generally, this is done&nbsp;by:<\/p>\n<ul>\n<li>Building up a list of prospects<\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/find-email-address\/\">Finding their emails<\/a><\/li>\n<li>Doing the actual <a href=\"https:\/\/ahrefs.com\/blog\/outreach\/\">outreach<\/a><\/li>\n<\/ul>\n\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.i5aew6vj9neg\">2. Direct mail<\/h3>\n\n\n\n<p>The offline version of cold outreach. Instead of an email, marketers send physical mail to physical addresses in order to introduce a new product or offering.<\/p>\n<p>While this usually means a simple envelope, other variations like lumpy mails (i.e., mails that are not flat) and mails with actual money have also been sent to grab attention and prevent the mail from being thrown away.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.rur1lxopyfx9\">3. Advertising<\/h3>\n\n\n\n<p>Whether it\u2019s a billboard or an advertisement on Facebook, ads are considered push marketing because they \u201cinterrupt\u201d whatever you\u2019re doing to show you a product or service.<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further Reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/online-advertising\/\">All You Need to Know About Online Advertising (Done Simply)<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/ppc-marketing\/\">PPC Marketing: Beginner\u2019s Guide to Pay-Per-Click Ads<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.ht4qly6q8by\">Pull vs. push marketing<\/h2>\n<p>The main difference between push and pull marketing is that push marketing focuses on pushing a product to customers, whereas pull marketing focuses on getting customers to come to&nbsp;you.<\/p>\n<h3>Is push or pull marketing more effective?<\/h3>\n\n\n\n<p>Neither push nor pull marketing is more effective than the other. Both are legitimate marketing strategies.<\/p>\n\n\n\n<p>Which one you use depends on your customer profile, your goals, and the business stage you\u2019re at.<\/p>\n<p>However, there are some situations where one might it better than the&nbsp;other:<\/p>\n\n\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.uljdw9d3i7pf\">Scenario 1. You\u2019re launching a new product\/startup<\/h4>\n<p>No one knows who you are.&nbsp;You have no brand, no customers, and no content. So, at this stage, you likely have to <a href=\"http:\/\/paulgraham.com\/ds.html\">do things that don\u2019t scale<\/a>. You have to go out there and get customers.<\/p>\n\n\n\n\n\n<p>Typically, these involve push marketing tactics such as cold emailing (Intercom, Birchbox), attending events (Pinterest), going door to door (Airbnb, Alibaba Group), and even flyers (Groupon).<\/p>\n<p>That isn\u2019t to say pull marketing won\u2019t work for a business at this stage. But it takes time for a company to create content and <a href=\"https:\/\/ahrefs.com\/blog\/how-to-rank-higher-on-google\/\">rank high on Google<\/a>&nbsp;for queries that matter.<\/p>\n\n\n\n\n\n<p>Ideally, you should be executing both strategies\u2014acquiring your first customers via push marketing and building your brand for the future via pull marketing. In fact, <a href=\"https:\/\/www.amazon.com\/Long-Short-Balancing-Long-Term-Strategies\/dp\/085294134X\">research shows<\/a> that most companies achieve the greatest marketing effectiveness if they invest around <strong>60% into brand-building and 40% into sales-boosting campaigns<\/strong>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-139846\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/1-effects-of-focused-promotion.png\" alt=\"Line graph showing effects of short- and long-term focused promotion. Line for long-term generally goes up over time. Line for short-term goes up and down repeatedly over time\" width=\"1800\" height=\"1790\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/1-effects-of-focused-promotion.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/1-effects-of-focused-promotion-427x425.png 427w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/1-effects-of-focused-promotion-768x764.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/1-effects-of-focused-promotion-1536x1527.png 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\"><\/p>\n\n\n\n\n\n\n\n<h4 class=\"wp-block-heading\">Scenario 2. You\u2019re promoting a one-time offer\/short-term campaign<\/h4>\n\n\n\n<p>Pull marketing takes time. Your campaign may be over even before its effect kicks&nbsp;in.<\/p>\n\n\n\n<p>In this scenario, push marketing tactics like ads might be preferable.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.mpqgdrgy34k7\">Scenario 3. You\u2019re building for the long&nbsp;term<\/h4>\n\n\n\n<p>Pull marketing tactics tend to compound over time. Take SEO. As long as your articles rank on Google, you\u2019ll receive consistent and passive search traffic.<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/2-passive-traffic.png\" alt=\"Line chart showing spike in traffic followed by passive search traffic\"><\/figure>\n<\/div>\n\n\n<p>The reason is that pull marketing works like a flywheel. In the beginning, you won\u2019t see any huge effects as the flywheel is getting \u201cpushed.\u201d But as you go along, it becomes easier to get results.<\/p>\n\n\n\n<p>Here\u2019s an illustration of how word of mouth works like a flywheel:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/3-wom-flywheel.png\" alt=\"Flywheel cycle: Attract fans, optimize funnel &amp; reward loyal fans, launch media campaigns, build press relationships and get coverage, boost coverage \"><\/figure>\n<\/div>\n\n\n<p>Comparatively, if you\u2019re using a push marketing tactic, like advertising, traffic stops when you turn off the campaign.<\/p>\n\n\n\n<p>Thanks to the compounding effect, pull marketing tactics are often cheaper in the long run. For example, our website gets an estimated 1.6 million monthly search visits.<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-157616\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/ahrefs-search-traffic.png\" alt=\"Search traffic coming to Ahrefs\" width=\"1360\" height=\"516\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/ahrefs-search-traffic.png 1360w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/ahrefs-search-traffic-680x258.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/ahrefs-search-traffic-768x291.png 768w\" sizes=\"auto, (max-width: 1360px) 100vw, 1360px\"><\/figure>\n<\/div>\n\n\n<p>If we had to acquire this traffic via Google Ads, it would <strong>cost us $2.8 million per month<\/strong>. Considering that our content marketing team isn\u2019t paid that amount, we can say pull marketing is a better long-term investment.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.9isl7lifarie\">4 tactics to combine push and pull marketing together<\/h2>\n\n\n\n<p>The best businesses use both pull and push marketing. After all, if both strategies work, why would you want to choose one over the&nbsp;other?<\/p>\n\n\n\n<p>Here are some ways you can combine both pull and push marketing together:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.i0rcjaw4f189\">1. Generate leads with pull marketing and close them with push marketing<\/h3>\n\n\n\n<p>This is a strategy used by many companies. The idea is simple:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Create content that ranks high on search engines for their target queries (pull marketing)<\/li>\n<li>Get these readers to <a href=\"https:\/\/ahrefs.com\/blog\/grow-email-list\/\">sign up for an email list<\/a>, usually via a carrot<\/li>\n<li>Later on, the sales team reaches out to these people via email or phone (push marketing)<\/li>\n<\/ol>\n\n\n\n<p>For example, HubSpot\u2019s post on <a href=\"https:\/\/blog.hubspot.com\/marketing\/email-writing-for-international-teams\">writing an effective email<\/a> gets ~14,000 search visits per month and ranks for over 2,900 organic keywords:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-157617\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/hubspot-search-traffic.png\" alt=\"Search traffic coming to HubSpot's blog post on email writing\" width=\"1354\" height=\"504\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/hubspot-search-traffic.png 1354w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/hubspot-search-traffic-680x253.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/hubspot-search-traffic-768x286.png 768w\" sizes=\"auto, (max-width: 1354px) 100vw, 1354px\"><\/figure>\n<\/div>\n\n\n<p>When someone discovers the article and reads it, HubSpot encourages them to sign up for its email list via a \u201ccontent upgrade\u201d:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-157618\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/hubspot-content-upgrade.png\" alt=\"HubSpot's content upgrade\" width=\"1444\" height=\"634\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/hubspot-content-upgrade.png 1444w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/hubspot-content-upgrade-680x299.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/hubspot-content-upgrade-768x337.png 768w\" sizes=\"auto, (max-width: 1444px) 100vw, 1444px\"><\/figure>\n<\/div>\n\n\n<p>Once the prospect has handed over their email address, HubSpot can now contact them via its sales&nbsp;team.<\/p>\n\n\n\n<p>Of course, its sales team doesn\u2019t reach out to everyone. There are too many people, and not everyone is willing and able to buy. What HubSpot does\u2014and many companies do too\u2014is \u201cscore\u201d these&nbsp;leads.<\/p>\n\n\n\n<p>Basically, each prospect is given a score based on the actions they take. Someone who\u2019s downloading a beginner\u2019s guide is likely new to marketing and not an ideal prospect <em>right now<\/em>. But if they continue to consume HubSpot\u2019s content and download more advanced guides, they may become a good prospect in the future.<\/p>\n\n\n\n<p>Comparatively, someone who opts in for HubSpot\u2019s free marketing dashboard tool is likelier to be a prospect who makes a purchase:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-157619\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/hubspot-analytics-software.jpg\" alt=\"HubSpot's Marketing Analytics &amp; Dashboard Software\" width=\"2026\" height=\"992\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/hubspot-analytics-software.jpg 2026w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/hubspot-analytics-software-680x333.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/hubspot-analytics-software-768x376.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/hubspot-analytics-software-1536x752.jpg 1536w\" sizes=\"auto, (max-width: 2026px) 100vw, 2026px\"><\/figure>\n<\/div>\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further Reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/inbound-marketing\/\">What is Inbound Marketing? A Beginner\u2019s Guide<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.qc4p1nivxxue\">2. Run social ads to promote your content<\/h3>\n\n\n\n<p>Nobody\u2019s going to find your content randomly. You need to help people discover it by putting it in front of them. One reliable way to <a href=\"https:\/\/ahrefs.com\/blog\/content-promotion\/\">promote your content<\/a> is via&nbsp;ads.<\/p>\n<p>This is the reason why we run ads for most of our blog posts.&nbsp;Since we take an average of 10-20 hours to create each piece, it\u2019ll be a waste if no one sees&nbsp;it.<\/p>\n\n\n\n\n\n<p>Here\u2019s one of our Facebook ads promoting our post on the <a href=\"https:\/\/ahrefs.com\/blog\/facebook-marketing-groups\/\">best marketing Facebook groups<\/a>:<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-139820\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/8-ahrefs-fb-ad.jpg\" alt=\"Ahrefs' ad on Facebook \" width=\"385.2\" height=\"710\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/8-ahrefs-fb-ad.jpg 642w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/8-ahrefs-fb-ad-230x425.jpg 230w\" sizes=\"(max-width: 642px) 100vw, 642px\"><\/p>\n\n\n\n\n\n\n\n<p>If Facebook ads are too competitive for you, remember there are also other ad platforms like <a href=\"https:\/\/ahrefs.com\/blog\/quora-ads\/\">Quora ads<\/a> too.<\/p>\n\n\n\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.7wfa4p77ypzg\">3. Target your ads to lookalike audiences built from your \u201cpulled\u201d audience<\/h3>\n\n\n\n<p>If you\u2019re using tactic #2 and want&nbsp;to reach new people who are likely to be interested in your content, you can consider creating a lookalike audience.<\/p>\n\n\n\n<p>A lookalike audience is one that shares similar characteristics with whichever \u201csource audience\u201d you upload on the ad platform.<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/10-lookalike-audience-setup.png\" alt=\"Page to set up lookalike audience \"><\/figure>\n<\/div>\n\n\n<p>Since your \u201cpulled\u201d audience is made up of people who are actively seeking out the <a href=\"https:\/\/ahrefs.com\/blog\/types-of-content-marketing\/\">type of content<\/a> you\u2019re creating, they\u2019re perfect as your \u201csource audience.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.o17xkf22iae5\">4. Send outreach emails to boost awareness of your existing content<\/h3>\n\n\n\n<p>Links are an important <a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">ranking factor<\/a>. And one way to get more of them is to build them. This means reaching out to other websites and persuading them to link to&nbsp;you.<\/p>\n\n\n\n<p>To start, you need a list of websites to reach out to. One way to find these websites is to find ones that cover the same topics as you. Here\u2019s how:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a><\/li>\n<li>Search for a term related to your article<\/li>\n<\/ol>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-157620\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/content-explorer.png\" alt=\"Ahrefs' Content Explorer\" width=\"1628\" height=\"1276\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/content-explorer.png 1628w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/content-explorer-542x425.png 542w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/content-explorer-768x602.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/content-explorer-1536x1204.png 1536w\" sizes=\"auto, (max-width: 1628px) 100vw, 1628px\"><\/figure>\n<\/div>\n\n\n<p>For example, searching for \u201chome workout\u201d gives us &gt;400,000 pages. But that\u2019s too many pages to look through, so let\u2019s add a few filters to narrow things down:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Set <strong>Language <\/strong>filter to English (or the language you write&nbsp;in)<\/li>\n<li>Set a <strong>DR <\/strong>filter to a range of 30-90 (or a range you\u2019re comfortable reaching out&nbsp;to)<\/li>\n<li>Set a <strong>Website traffic <\/strong>filter to&nbsp;500+<\/li>\n<li>Set a <strong>Words <\/strong>filter to&nbsp;500+<\/li>\n<li><strong>Filter explicit results<\/strong>&nbsp;On<\/li>\n<li>Check <strong>Exclude homepages<\/strong><\/li>\n<li>Check <strong>Exclude subdomains<\/strong><\/li>\n<li>Check <strong>One page per domain <\/strong>(we don\u2019t need to reach out to each site more than&nbsp;once)<\/li>\n<\/ul>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-157621\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/content-explorer-filtered.png\" alt=\"Ahrefs' Content Explorer with filters\" width=\"1678\" height=\"1260\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/content-explorer-filtered.png 1678w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/content-explorer-filtered-566x425.png 566w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/content-explorer-filtered-768x577.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/content-explorer-filtered-1536x1153.png 1536w\" sizes=\"auto, (max-width: 1678px) 100vw, 1678px\"><\/figure>\n<\/div>\n\n\n<p>This brings us down to around 10,000 pages. If you want to narrow the list down even further, play around with the filters.<\/p>\n\n\n\n<p>Once you\u2019ve done so, <a href=\"https:\/\/ahrefs.com\/blog\/find-email-address\/\">find the email address<\/a>&nbsp;of the website owner. Then <a href=\"https:\/\/ahrefs.com\/blog\/outreach\/\">reach out<\/a>&nbsp;to them to see if they can link to&nbsp;you.<\/p>\n\n\n\n<p>We have a video that covers the link building process from start to finish, so I recommend watching it:<\/p>\n\n\n\n<p>\n<\/p><div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-c5ddo63khhi\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-c5ddo63khhi\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/C5ddo63kHHI?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/C5ddo63kHHI?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.kfzq7jdr30v1\">Final thoughts<\/h2>\n\n\n\n<p>Neither strategy is better than the other. Depending on the scenario and your goals, one can be <strong>more suitable <\/strong>than the&nbsp;other.<\/p>\n\n\n\n<p>But the best businesses don\u2019t discriminate between the two strategies. Instead, they combine the strategies for greater effectiveness.<\/p>\n\n\n\n<p>Did I miss out on anything about pull marketing? Let me know <a href=\"https:\/\/twitter.com\/siquanong\">on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; In this guide, you\u2019ll learn some examples of push and pull marketing, which is more effective, and how you can combine both strategies together for your business. What is pull marketing? Pull marketing is a marketing strategy that focuses<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":139829,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[390],"tags":[],"coauthors":[339],"class_list":["post-139827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Push vs. Pull Marketing: Key Differences &amp; How to Use Them<\/title>\n<meta name=\"description\" content=\"The main difference is push marketing pushes products to customers and pull marketing gets customers to come to you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/push-vs-pull-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Push vs. Pull Marketing: Key Differences &amp; 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