{"id":139410,"date":"2022-03-14T01:00:52","date_gmt":"2022-03-14T06:00:52","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=139410"},"modified":"2024-02-02T12:25:34","modified_gmt":"2024-02-02T17:25:34","slug":"seo-for-nonprofits","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/seo-for-nonprofits\/","title":{"rendered":"SEO for Nonprofits &amp; Charities: 13 Tips for More Traffic"},"content":{"rendered":"\n<div class=\"intro-txt\">For nonprofits and charities, every penny counts. And so does every source of traffic to their websites, including organic traffic from search engines like Google. So what can these organizations do to increase the influx of visitors (and hopefully donors) arriving through that channel? Of course, the answer is to step up their SEO&nbsp;game.<\/div>\n\n\n\n<p>In this article, we\u2019ll cover some definitions, free tools, and 13&nbsp;SEO tips. You don\u2019t need to be an SEO veteran to apply these tips. Nor do you need to be in the business of generating tons of content like Wikipedia&nbsp;to get people through your door. Ready? Here we&nbsp;go:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#1-seo-for-nonprofits\">What is SEO for nonprofits?<\/a>&nbsp;<\/li>\n<li><a href=\"#2-basic-tools\">Basic tools<\/a>&nbsp;<\/li>\n<li><a href=\"#3-user-friendliness-and-seo-health\">Keep website user friendly and in good SEO health<\/a><\/li>\n<li><a href=\"#4-directories-and-articles\">Get listed in relevant directories and articles<\/a><\/li>\n<li><a href=\"#5-unlinked-mentions\">Look for unlinked mentions of your organization<\/a><\/li>\n<li><a href=\"#6-journo-requests\">Answer journalists\u2019 requests<\/a><\/li>\n<li><a href=\"#7-guest-blogging\">Do guest blogging to earn&nbsp;links<\/a><\/li>\n<li><a href=\"#8-educational-keywords\">Go after educational keywords<\/a><\/li>\n<li><a href=\"#9-statistical-keywords\">Go after statistical keywords<\/a><\/li>\n<li><a href=\"#10-invite-experts\">Invite experts to write for&nbsp;you<\/a><\/li>\n<li><a href=\"#11-translate-content\">Translate content to other languages<\/a><\/li>\n<li><a href=\"#12-leverage-local-seo\">Leverage local&nbsp;SEO<\/a><\/li>\n<li><a href=\"#13-gkp\">Get a Google Knowledge Panel<\/a><\/li>\n<li><a href=\"#14-branded-search\">Optimize for branded search<\/a><\/li>\n<li><a href=\"#15-interlink-content\">Don\u2019t forget to interlink your content<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What is SEO for nonprofits?\" data-section=\"1-seo-for-nonprofits\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.4938jhwbarjd\">What is SEO for nonprofits?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Search engine optimization (SEO) for nonprofits and charities is the process of optimizing websites to increase visibility on search engine results pages (SERPs) when people look for information related to that organization\u2019s cause, e.g., volunteering, fundraising, events, education, etc.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Basic tools (which are free)\" data-section=\"2-basic-tools\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.185uavfbg96z\">Basic tools (which are&nbsp;free)<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>To implement the tips featured in this article, you\u2019ll need a couple of free tools. But don\u2019t hurry to get them now. You can do it later once you choose the tips that you want to&nbsp;use.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a><\/strong>&nbsp;\u2013&nbsp;AWT is our free tool that allows you to improve your website\u2019s SEO performance and get more traffic from search. AWT can show you information like all known keywords your site ranks for, show all backlinks, and perform technical audits automatically, among other things.<\/li>\n<li><strong>A keyword research tool<\/strong>&nbsp;\u2013 Some free ones are Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keyword-generator\">free keyword generator<\/a>, <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/keyword-surfer\/bafijghppfhdpldihckdcadbcobikaca?hl=en\">Keyword Surfer<\/a>, or <a href=\"https:\/\/ahrefs.com\/blog\/google-keyword-planner\/\">Google Keyword Planner<\/a>.<\/li>\n<li><strong><a href=\"https:\/\/ahrefs.com\/blog\/google-advanced-search-operators\/\">Google with search operators<\/a><\/strong>&nbsp;\u2013&nbsp;In case you haven\u2019t had the occasion to use those, search operators allow for customizing search results. For example, you can tell Google to only show mentions of your organization on a particular website.<\/li>\n<\/ul>\n\n\n\n<p>Now that we know what tools to use, let\u2019s look at 13 actionable tips that can boost traffic.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Keep your website user friendly and in good SEO health\" data-section=\"3-user-friendliness-and-seo-health\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.vlredswbiz3t\">1. Keep your website user friendly and in good SEO health<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>First things first. Let\u2019s talk about your website\u2019s technical fundamentals. They may need a little work. But if you don\u2019t get them in order first, you risk undermining your SEO efforts in the long&nbsp;run.<\/p>\n\n\n\n<p>I\u2019m talking about things like issues with crawling and indexing, missing meta tags, slow loading times, and practices that result in bad user experiences (e.g., pop-ups). It happens to everyone, businesses and nonprofits alike.<\/p>\n\n\n\n<p>So before you implement any other SEO tips, do these five things:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Use <\/strong><strong><a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a><\/strong><strong>&nbsp;to monitor your website\u2019s SEO health <\/strong>\u2013 This tool will regularly monitor your website for over 100 SEO health issues. All you need to do is fix the issues that AWT brings to your attention.<\/li>\n<li><strong>Get rid of pop-ups<\/strong>&nbsp;\u2013&nbsp;Or at least <a href=\"https:\/\/www.nngroup.com\/articles\/popups\/\">most of your pop-ups<\/a>. These include sign-up forms, exit forms, etc. Do the same for any banners that shift the layout.<\/li>\n<li><strong>Make sure your website\u2019s layout is clear, consistent, and usable<\/strong><\/li>\n<li><strong>Optimize your website for mobile devices<\/strong>&nbsp;\u2013&nbsp;<a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/\">Over 50% of website traffic comes from mobile devices<\/a>. On top of that, Google indexes and ranks content based on mobile versions of the websites (mobile-first indexing).<\/li>\n<li><strong>Optimize your website for <\/strong><strong>Core Web Vitals<\/strong>&nbsp;<\/li>\n<\/ol>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Pro tip<\/div><div class=\"recommendation-content\">\n\n\n\n<p>For checking multiple webpages\u2019 speed at scale, you can use <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a>&nbsp;too. Apart from showing metrics like Time to First Byte (TTFB), it also supports <a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals\/\">Core Web Vitals<\/a>.<\/p>\n\n\n\n<\/div><\/div>\n\n\n\n<div style=\"width: 1602px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/1-awt-performance-metrics.png\" alt=\"Pie charts showing data on metrics like TTFB, CWV, etc\" width=\"1592\" height=\"1153\"><p class=\"wp-caption-text\">The numbers in blue next to the metrics will direct you to exact pages within a certain category. This way, you will know which pages need attention.<\/p><\/div>\n\n\n\n<p><strong>Recommended reading: <\/strong><em><a href=\"https:\/\/ahrefs.com\/seo\/technical-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/technical-seo\/\">The Beginner\u2019s Guide to Technical SEO<\/a><\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2.  Get listed in directories and articles about nonprofit organizations\" data-section=\"4-directories-and-articles\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.mjs0w79z9vkl\">2. &nbsp;Get listed in directories and articles about nonprofit organizations<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Keywords related to nonprofits and charities can be extremely competitive.<\/p>\n\n\n\n<div style=\"width: 479px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/2-nonprofit-organization-kd.png\" alt=\"Overview of keyword &quot;non profit organization&quot; \" width=\"469\" height=\"353\"><p class=\"wp-caption-text\">Data via Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>.<\/p><\/div>\n\n\n\n<p>In times like these, your best chance to be somehow included in that top 10 is to get listed on the pages that&nbsp;rank.<\/p>\n\n\n\n<p>So if there\u2019s a list of charities ranking in the top 10, that may be your best chance to get a piece of that search demand.&nbsp;<\/p>\n\n\n\n<div style=\"width: 1357px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/3-nonprofit-organization-serp.png\" alt=\"SERP overview for &quot;non profit organization&quot; \" width=\"1347\" height=\"1102\"><p class=\"wp-caption-text\">Notice any nonprofit organizations you know here? Exactly. Most of the search results for the query \u201cnon profit organization\u201d are lists and directories of organizations. As shown above, they are super hard&nbsp;to outrank.<\/p><\/div>\n\n\n\n<p>Moreover, that may be your best shot at credibility. In this case, if the search intent suggests that people are looking for a list of nonprofit organizations, a \u201cnonpartisan\u201d result is likely more credible.<\/p>\n\n\n\n<p>But there\u2019s more to that tactic. Yes, you will get visibility and traffic. But if the site that is going to feature you also links to your website, that will be a new <a href=\"https:\/\/ahrefs.com\/blog\/what-are-backlinks\/\">backlink<\/a>&nbsp;for you. And each additional site that chooses to do things similarly will, of course, give you another backlink.<\/p>\n\n\n\n<p>Why do you need backlinks? Because backlinks are still one of the strongest ranking factors. Generally, the more backlinks a page gets, the higher it ranks and the more traffic it gets (<a href=\"https:\/\/ahrefs.com\/blog\/search-traffic-study\/\">study<\/a>).<\/p>\n\n\n\n<p>You will be able to see all links pointing to your site using <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a>.<\/p>\n\n\n\n<div style=\"width: 1610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/4-oxfam-backlinks-report.jpg\" alt=\"Backlinks report results \" width=\"1600\" height=\"766\"><p class=\"wp-caption-text\">To see all backlinks to your website, open the <strong>Backlinks<\/strong>&nbsp;report in <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a>.<\/p><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Look for unlinked mentions of your organization (and turn them into links)\" data-section=\"5-unlinked-mentions\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.gai0v576log6\">3. Look for unlinked mentions of your organization (and turn them into&nbsp;links)<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Nonprofits and charities commonly use PR. Hence, they get a lot of coverage from the media and partners. Interestingly enough, that tactic can bring SEO benefits too if the organization\u2019s mentions are turned to links. Of course, that is not always the&nbsp;case:<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/5-forbes-unlinked-mentions.jpg\" alt=\"Forbes article showing unlinked mentions of WWF\"><\/figure>\n<\/div>\n\n\n<p>You can find mentions of your organization using Google with the help of <a href=\"https:\/\/ahrefs.com\/blog\/google-advanced-search-operators\/\">search operators<\/a>. That\u2019s exactly how I found the example above.<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/6-google-search-operators.png\" alt=\"Google SERP for WWF mentions on Forbes with search operators applied \"><\/figure>\n<\/div>\n\n\n<p>Of course, you can search the entire indexed internet for any mentions of your organization in any&nbsp;form.<\/p>\n\n\n\n<div style=\"width: 1581px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/7-google-search-operators-2.png\" alt=\"Google SERP for &quot;wwf&quot; or &quot;world wildlife fund&quot; with search operators applied \" width=\"1571\" height=\"789\"><p class=\"wp-caption-text\">The above query goes like this: wwf OR \u201cworld wildlife fund\u201d -site:wwf.* -site:worldwildlife.* This basically means \u201cshow me pages that include \u2018wwf\u2019 or \u2018world wildlife fund\u2019 but exclude any site that starts with \u2018wwf\u2019 or \u2018worldwildlife.\u2019\u201d<\/p><\/div>\n\n\n\n<p>Finding mentions is the first step in the process. You still need to filter those results for <em>unlinked <\/em>mentions. We cover the entire process of finding unlinked mentions for any site in <a href=\"https:\/\/ahrefs.com\/blog\/unlinked-mentions\/\">this tutorial<\/a>.<\/p>\n\n\n\n<p>Once you find your link opportunities, you need to reach out to the authors or site owners and simply ask them to link to&nbsp;you.<\/p>\n\n\n\n<p>Naturally, the best way to get linked mentions is to ask for them upfront. A small \u201cdetail\u201d like this can easily get overlooked in the heat of a PR campaign. Thus, it\u2019s a good idea to include a mention of that in your standard operating procedures.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Answer journalists\u2019 requests\" data-section=\"6-journo-requests\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.v6kdedl47387\">4. Answer journalists\u2019 requests<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Media coverage is the lifeblood of nonprofit organizations. Naturally, it increases brand awareness and shapes PR. And if that coverage is online, it can also help improve rankings on search engines.<\/p>\n\n\n\n<p>For this tip, I want to focus on a well-known SEO tactic: answering journalist requests on sites like HARO, ResponseSource, ProfNet, or SourceBottle. Additionally, you can scan Twitter for hashtags like #journorequest. <span data-preserver-spaces=\"true\">Dot Star Media makes this easier with a&nbsp;<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/dotstar.media\/charities\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">free plan for charities<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/p>\n\n\n\n<p><\/p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/hashtag\/journorequest?src=hash&amp;ref_src=twsrc%5Etfw\">#journorequest<\/a> for a CNN report on the cost of living in the UK. I\u2019m looking to speak to food banks, charities and community groups in London supporting people manage rising energy and food prices.<\/p>\u2014 Anna Cooban (@annacooban) <a href=\"https:\/\/twitter.com\/annacooban\/status\/1490677809680990210?ref_src=twsrc%5Etfw\">February 7,&nbsp;2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<p>The idea is simple:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Sign up for one of the services mentioned above. Don\u2019t forget to subscribe to the type of requests you want to&nbsp;get.<\/li>\n<li>Answer requests that relate to topics you are an expert on as soon as possible.<\/li>\n<li>If a journalist chooses your pitch, you\u2019ll be quoted in their text and will most probably get a link to your organization.<\/li>\n<\/ol>\n\n\n\n<p>Why is this tactic effective for SEO? Because links from the media will usually be some of the most authoritative backlinks you can build to your&nbsp;site.<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/8-forbes-domain-authority.png\" alt=\"Site Explorer overview showing Forbes has high UR and DR\"><\/figure>\n<\/div>\n\n\n<p>While services like HARO make the connection between journalists and sources easier, there is another side of that coin: Journalists get a lot of pitches. It can be quite hard to break through. To increase your chances of being picked by journos, we\u2019ve got just the right guide: <a href=\"https:\/\/ahrefs.com\/blog\/haro-link-building\/\">How to Build Backlinks and Get Press Using HARO [Case Study].<\/a>&nbsp;<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><\/span><\/p><div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/pr-tactics-examples\/\">9 Great Public Relations Tactics With Campaign Examples<\/a>&nbsp;<\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=IBEnDuEbpmo\">How to Get Your First 100 Backlinks<\/a>&nbsp;<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><\/span><\/p><\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Do guest blogging to earn links\" data-section=\"7-guest-blogging\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.k8reom4tl2oq\">5. Do guest blogging to earn&nbsp;links<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>This tip is another way to build backlinks and get more visibility while you\u2019re at&nbsp;it.<\/p>\n\n\n\n<p>Guest blogging is about contributing guest articles on third-party websites (not only blogs). And it\u2019s all over the internet. Here\u2019s an example guest article from the <a href=\"https:\/\/www.nursingworld.org\/\">American Nurses Association<\/a>:<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure class=\"is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/9-guest-blogging-by-nonprofit-organization.jpg\" alt=\"Excerpt of American Nurses Association article; picture of healthcare worker in PPE \" width=\"690\" height=\"800\"><\/figure>\n<\/div>\n\n\n<p>Whether you\u2019re going to pitch articles for links or for the ability to get in front of somebody else\u2019s audience, that\u2019s entirely up to you. Guest blogging is good for both. However you want to approach it, just remember one thing: aim for high-quality websites.<\/p>\n\n\n\n<p>Finding guest blogging opportunities can be as easy as plugging into Google \u201c[your topic] \u2018write for us\u2019\u201d or \u201c[your topic] \u2018guest post.\u2019\u201d But if you want to go pro and find these opportunities at scale (plus effectively filter them), see how we do it in <a href=\"https:\/\/ahrefs.com\/blog\/guest-blogging\/\">this tutorial<\/a>.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Go after educational keywords related to your cause\" data-section=\"8-educational-keywords\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.xi1bqwktis8j\">6. Go after educational keywords related to your&nbsp;cause<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Here\u2019s a great illustration of this tip. It\u2019s called <a href=\"https:\/\/www.wwf.org.uk\/learn\/fascinating-facts\/pandas\">\u201cTop 10 Facts About Pandas<\/a>,\u201d and it\u2019s an article from&nbsp;WWF.<\/p>\n\n\n\n<p>This is how it looks on the front side of things:<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/10-educational-keyword-targeting-page.jpg\" alt=\"Excerpt of WWF article on 10 facts about pandas; picture of panda resting on a rock with lush greenery as a backdrop\"><\/figure>\n<\/div>\n\n\n<p>Ten interesting facts, 10 absolutely cute pictures, and a call to action: adopt a&nbsp;panda.<\/p>\n\n\n\n<p>And here\u2019s what\u2019s happening under the hood\u2014tons of organic traffic each&nbsp;month:<\/p>\n\n\n\n<div style=\"width: 1610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/11-wwf-organic-traffic-report.png\" alt=\"Overview of article &quot;Top 10 facts about Pandas&quot; \" width=\"1600\" height=\"754\"><p class=\"wp-caption-text\">Data via Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>.<\/p><\/div>\n\n\n\n<p>With this article about pandas, WWF targeted an educational keyword to leverage the search potential of this topic\u2014this is what drives all that organic traffic you see above. Notice the \u201ccall to action\u201d button at the top? From 10 facts about pandas to adopting a panda, those are clever ways of increasing awareness about protecting this species.<\/p>\n\n\n\n<p>And by the way, the other button leads to more pages like this. So what we can see here is not just a one-off SEO stunt. It\u2019s an entire strategy.<\/p>\n\n\n\n<p>A fair portion of educational keywords is written as questions, making the keywords easier to find. Google even suggests those in almost every search via the PAA&nbsp;box:<\/p>\n<div id=\"attachment_139409\" style=\"width: 1294px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-139409\" class=\"wp-image-139409 size-full\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/12-paa-box.png\" alt width=\"1284\" height=\"465\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/12-paa-box.png 1284w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/12-paa-box-680x246.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/12-paa-box-768x278.png 768w\" sizes=\"auto, (max-width: 1284px) 100vw, 1284px\"><p id=\"caption-attachment-139409\" class=\"wp-caption-text\">The \u201cPeople also ask\u201d box for the query \u201cclimate change.\u201d<\/p><\/div>\n\n\n\n\n\n\n\n\n\n<p>You can use a keyword tool to get those questions\u2019 SEO metrics and browse them easily:<\/p>\n\n\n\n<div style=\"width: 1558px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/13-keyword-generator-keyword-ideas.png\" alt=\"List of keyword ideas for &quot;climate change&quot; with corresponding data such as KD and volume  \" width=\"1548\" height=\"946\"><p class=\"wp-caption-text\">Data via Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keyword-generator\">keyword generator tool<\/a>.<\/p><\/div>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">Keyword Research: The Beginner\u2019s Guide by Ahrefs<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/people-also-ask\/\">How to Rank in \u2018People Also Ask\u2019 Boxes and if You Should<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Go after statistical keywords related to your charity (and update regularly)\" data-section=\"9-statistical-keywords\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.cqrv69wd2cal\">7. Go after statistical keywords related to your charity (and update regularly)<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Statistical keywords imply the use of statistical data to best serve the intent behind the search.<\/p>\n\n\n\n<p>Why should you go after these keywords? Two reasons. First, if there is search demand for them, they can generate organic traffic to your website and make more people aware of your cause. Secondly, they are great \u201clink earners.\u201d<\/p>\n\n\n\n<p>For example, the keyword \u201chuman rights issues 2020\u201d is something that is best answered by providing the actual statistics for this problem. And some nonprofits do&nbsp;that:<\/p>\n\n\n\n<div style=\"width: 1610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/14-serp-overview-serp-checker.jpg\" alt=\"SERP overview for &quot;human rights issues 2020&quot; \" width=\"1600\" height=\"807\"><p class=\"wp-caption-text\">Data via Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/serp-checker\">free SERP checker<\/a>.<\/p><\/div>\n\n\n\n<p>Let\u2019s take a closer look at the report ranking #1. This report from <a href=\"https:\/\/www.hrw.org\/world-report\/2020\/country-chapters\/united-states\">Human Rights Watch<\/a>&nbsp;(one of the many reports in the series) generates over 2.5K monthly visits and about 2K backlinks.<\/p>\n\n\n\n<div style=\"width: 1610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/15-hrw-organic-traffic-report.png\" alt=\"SE overview of Human Rights Watch's World Report 2020\" width=\"1600\" height=\"770\"><p class=\"wp-caption-text\">Data via Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>.<\/p><\/div>\n\n\n\n<p>The slope of traffic you can see in the graph above is because the report already became outdated in Q1 of&nbsp;2021.<\/p>\n\n\n\n<p>This brings us to another point: The important thing to remember about content targeting statistical keywords (including reports) is to <a href=\"\/blog\/republishing-content\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/content-refresh\/\">keep the content up to date<\/a>.<\/p>\n\n\n\n<p>Do a small test. Google \u201chuman rights issues 2020.\u201d Then \u201chuman rights issues 2021.\u201d Now compare the results. I think you will easily spot the same websites with the same kind of content that\u2019s updated according to the&nbsp;year.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Invite experts to write for you\" data-section=\"10-invite-experts\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.xekzjbajpi9n\">8. Invite experts to write for&nbsp;you<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>There are certain topics that are best covered by experts. It\u2019s true in life and true in SEO too. We\u2019re talking about the so-called YMYL (Your Money or Your Life) topics. According to <a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/en\/\/searchqualityevaluatorguidelines.pdf\">Google\u2019s Quality Raters Guidelines<\/a>, these topics are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>News and current events.<\/li>\n<li>Civics, government, and&nbsp;law.<\/li>\n<li>Finance.<\/li>\n<li>Shopping.<\/li>\n<li>Health and safety.<\/li>\n<li>Groups of people (information about or claims related to groups of people, including but not limited to those grouped on the basis of race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, or gender identity).<\/li>\n<li>Other topics related to big decisions or important aspects of people\u2019s lives that may be considered YMYL. These include fitness and nutrition, housing information, choosing a college, finding a job,&nbsp;etc.<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019re creating informational or educational content related to one of these topics, you may want to consider demonstrating <a href=\"\/blog\/eeat-seo\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/eat-seo\/\">E-A-T<\/a> to improve your rankings on&nbsp;SERPs.<\/p>\n\n\n\n<p>E\u2011A\u2011T stands for expertise, authoritativeness, and trustworthiness. Same as YMYL, this concept comes from Google\u2019s Search Quality Raters Guidelines, a document used by human quality raters to assess the quality of Google\u2019s search results.<\/p>\n\n\n\n<p>To put it simply, it\u2019s best if that type of content is up to date, is accurate, quotes trustworthy sources, and is written or at least reviewed by an expert on the topic (and information on that expert is transparent and clearly displayed on the&nbsp;page).<\/p>\n\n\n\n<p>To illustrate, here\u2019s an example from <a href=\"https:\/\/www.hrw.org\/news\/2022\/01\/24\/afghan-womens-rights-activists-forcibly-disappeared\">Human Rights Watch<\/a>. This is a news article about Afghan women\u2019s rights activists:<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/16-article-from-hrw.jpg\" alt=\"Excerpt of Human Rights Watch article on women's rights in Afghanistan; picture of women holding protest signs about oppression \"><\/figure>\n<\/div>\n\n\n<p>When we click on the author\u2019s bio, we can clearly see that the article was written by someone who is highly knowledgeable about the&nbsp;issue:<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/17-eat-demonstration-example-1.png\" alt=\"Picture of expert guest poster, Patricia Gossman, who is an associate director \"><\/figure>\n<\/div>\n\n\n<p>And here\u2019s an example of how you can demonstrate E-A-T: having a reviewer assess your content. Notice that there\u2019s also a date showing when the review took&nbsp;place:<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/18-eat-demonstration-example-2.png\" alt=\"Excerpt of article on abdominal pain; text shows article was reviewed by a doctor \"><\/figure>\n<\/div>\n\n\n<p><strong>Recommended reading:<\/strong>&nbsp;<em><a href=\"\/blog\/eeat-seo\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/eat-seo\/\">What Is EAT? Why It\u2019s Important for SEO<\/a><\/em>&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Translate your content to other languages (for global nonprofits)\" data-section=\"11-translate-content\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.j0l28jkj0u2m\">9. Translate your content to other languages (for global nonprofits)<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Global charities need global visibility. Organic traffic coming from multiple countries can greatly contribute to that goal. Hence, it\u2019s important to implement some good practices of <a href=\"https:\/\/ahrefs.com\/blog\/international-seo\/\">international SEO<\/a>.<\/p>\n\n\n\n<p>The first thing to note is that ranking high in one country doesn\u2019t necessarily imply getting the same or even similar results in other countries. This is because Google localizes its search results based on the country and language of the&nbsp;query.<\/p>\n\n\n\n<p>Let\u2019s take a look at the results of translating <a href=\"https:\/\/www.oxfam.org\/en\/5-natural-disasters-beg-climate-action\">Oxfam\u2019s article<\/a> about natural disasters. For the English version, the top five countries in terms of keywords and traffic are countries where search queries in English are native or very common:<\/p>\n\n\n\n<div style=\"width: 952px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/19-traffic-share-by-country-1.png\" alt=\"Traffic share by country; list of countries with corresponding data (traffic, share, keywords)\" width=\"942\" height=\"590\"><p class=\"wp-caption-text\">Data via Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>.<\/p><\/div>\n\n\n\n<p>And this is the same chart for the article\u2019s Spanish version. We see Spanish-speaking countries dominating the top&nbsp;five.<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/20-traffic-share-by-country-2.png\" alt=\"Traffic share by country; list of countries with corresponding data (traffic, share, keywords)\"><\/figure>\n<\/div>\n\n\n<p>At the same time, the United States, which ranks #2 for the English version, here ranks #10 with only 76 keywords (and all in Spanish).<\/p>\n\n\n\n<p>Here\u2019s another interesting fact. It will be easier to rank for keywords in some countries than in others. So if you think a keyword will be too hard to target in one language, try another language (provided your organization operates in those countries).<\/p>\n\n\n\n<div style=\"width: 1466px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/21-famine-kd-usa.png\" alt=\"List of keyword ideas for &quot;famine&quot; in U.S.\" width=\"1456\" height=\"736\"><p class=\"wp-caption-text\">The word \u201cfamine\u201d in the U.S. has a KD score of 60. This also means you\u2019ll need backlinks from ~129 websites to rank in the top 10 for this keyword.<\/p><\/div>\n\n\n\n<div style=\"width: 1468px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/22-famine-kd-france.png\" alt=\"List of keyword ideas for &quot;famine&quot; in France  \" width=\"1458\" height=\"730\"><p class=\"wp-caption-text\">The word \u201cfamine\u201d in France has a KD score of 3. We estimate that you\u2019ll need backlinks from ~four websites to rank in the top 10 for this keyword.<\/p><\/div>\n\n\n\n<p>Besides translating content, here are some things you can do to improve your international search rankings:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consider a localized URL structure and use a Content Delivery Network (CDN)<\/li>\n<li>Get links from local sources to your localized content<\/li>\n<li>Link to local sources from your localized content<\/li>\n<li>Keep in mind that Google isn\u2019t the most popular search engine in some countries<\/li>\n<\/ul>\n\n\n\n<p>You will find more details and tips for international SEO in our guides:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/multilingual-seo\/\">Multilingual SEO: Translation and Marketing Guide<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/hreflang-tags\/\">Hreflang: The Easy Guide for Beginners<\/a>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Pro tip<\/div><div class=\"recommendation-content\">\n\n\n\n<p>If you want to easily view depersonalized search results for different countries and different languages, try Ahrefs\u2019 free <a href=\"https:\/\/ahrefs.com\/seo-toolbar\">SEO Toolbar<\/a>.<\/p>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. Leverage local SEO\" data-section=\"12-leverage-local-seo\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.o820ngpdi6ur\">10. Leverage local&nbsp;SEO<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Both locally operating nonprofits and global nonprofits can use <a href=\"https:\/\/ahrefs.com\/seo\/local-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/local-seo\/\">local SEO<\/a>&nbsp;to improve their rankings on search engines. Here\u2019s how they can benefit from&nbsp;that.<\/p>\n\n\n\n<p>When people look for your organization with a keyword containing a specific location, your organization\u2019s branch can show up in the local map pack. Here\u2019s an example for the query \u201cunicef new&nbsp;york\u201d:<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/23-map-pack-example-1.jpg\" alt=\"Google map pack for keyword &quot;unicef new york&quot; \"><\/figure>\n<\/div>\n\n\n<p>So a person searching for this query can use these results to easily locate UNICEF\u2019s branches in this region. But since UNICEF also has a <a href=\"https:\/\/www.unicefusa.org\/supporters\/regional\/northeast\">page<\/a> with information for people interested in the organization\u2019s work in this part of the U.S., searchers can also click on these results:<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/24-localized-landing-page.png\" alt=\"Excerpt of Google SERP showing UNICEF branches \"><\/figure>\n<\/div>\n\n\n<p>Another way local SEO helps to point people in your direction is search results personalized by location, e.g., \u201cnon profit organizations near&nbsp;me\u201d:<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/25-map-pack-example-2.jpg\" alt=\"Google map pack for keyword &quot;non profit organizations near me&quot; \"><\/figure>\n<\/div>\n\n\n<p>In this map pack, we have results that don\u2019t show up on the first page of blue link search results. This means that by being featured in the map pack, these nonprofit organizations got a chance to jump over the other pages (no matter how well they were optimized for Google).<\/p>\n\n\n\n<p>So if your organization has branches in different cities, here are the basic things you can do to leverage local&nbsp;SEO:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get a Google Business Profile and encourage some reviews of your local branches<\/li>\n<li>Create locally optimized landing pages<\/li>\n<li>Get links from local resources (and link to local resources too)<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019d like to learn more on this topic, head over to our guides:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/seo\/local-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/local-seo\/\">Local SEO: A Simple (But Complete) Guide<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/local-seo-solutions\/\">Local SEO Solutions: 8 Tips to Boost Local Rankings<\/a>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"11. Get a Google Knowledge Panel\" data-section=\"13-gkp\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.rw5it2b97dds\">11. Get a Google Knowledge Panel<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>This is a Google Knowledge Panel:<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/26-knowledge-panel.png\" alt=\"Google Knowledge Panel for search term &quot;Great Orchestra of Christmas Charity&quot;\"><\/figure>\n<\/div>\n\n\n<p>You can find panels like this in many searches, not only for organizations or businesses. The knowledge panel is based on information in Google\u2019s Knowledge Graph, a knowledge base of entities and the relationships between them. In this case, the entity is the nonprofit organization, <a href=\"https:\/\/en.wosp.org.pl\/\">Great Orchestra of Christmas Charity<\/a>.<\/p>\n\n\n\n<p>Knowledge panels matter for SEO (and for marketing in general) for a couple of reasons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Having a knowledge graph allows you to \u201cown\u201d more SERP real estate. As you can see, it\u2019s really hard to overlook these panels; these panels give your organization\u2019s brand more visibility.<\/li>\n<li>Aside from visibility, you can benefit from more credibility. If people want to look your organization up online because they want to volunteer or donate, having Google show this feature is almost like saying, \u201cYes, this organization is&nbsp;legit.\u201d<\/li>\n<\/ul>\n\n\n\n<p>Knowledge panels are something that nonprofits and charities should definitely go for. But I must warn you right away. Out of all the tips mentioned here, it\u2019s probably the hardest thing to do. So to increase your chances, see <a href=\"https:\/\/ahrefs.com\/blog\/google-knowledge-graph\/\">this guide<\/a>.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"12. Optimize for branded search\" data-section=\"14-branded-search\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.59r8638u0ptu\">12. Optimize for branded search<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Branded search is any kind of query that contains words and phrases associated with your brand, products, or services.<\/p>\n\n\n\n<p>Here is an example of a page that is partly optimized for branded search. If you Google the query \u201cwwf logo\u201d (the famous panda logo of WWF), you will find <a href=\"https:\/\/help.worldwildlife.org\/hc\/en-us\/articles\/360007905374-WWF-Logo-is-the-Panda\">this page<\/a>:<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/27-wwf-logo-landing-page.png\" alt=\"Excerpt of &quot;WWF Logo is the Panda&quot; article\"><\/figure>\n<\/div>\n\n\n<p>Notice anything strange here? Well, there\u2019s no downloadable logo. If there was a logo on this page that visitors could use, they wouldn\u2019t have to go back to the SERP and get the logo from another site. Wasted opportunity.<\/p>\n\n\n\n<p>Why is this page only partly optimized for branded search? Because it ranks #1 for the query \u201cwwf logo.\u201d But it doesn\u2019t fully serve the <a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">search intent<\/a>&nbsp;behind the query, and that is to get a file with WWF\u2019s&nbsp;logo.<\/p>\n\n\n\n<p>The takeaway is quite simple here:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Discover the branded keywords people look for to find information about your organization<\/li>\n<li>Create content that targets those keywords while serving the search intent<\/li>\n<\/ul>\n\n\n\n<p>You can find your branded keywords using <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a>&nbsp;(or Google Search Console). Just open the <strong>Organic keywords<\/strong>&nbsp;report and filter the results using your organization\u2019s name.<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/28-oxfam-keyword-report.png\" alt=\"Organic Keywords report results  \"><\/figure>\n<\/div>\n\n\n<p>In extreme cases, you won\u2019t rank for some of your branded keywords. To find such instances, you will need to use a keyword research tool, such as the ones I mentioned at the beginning of the article.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"13. Don\u2019t forget to interlink your content\" data-section=\"15-interlink-content\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.8xiwwz3gso1h\">13. Don\u2019t forget to interlink your content<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>So let\u2019s say you already have <a href=\"https:\/\/ahrefs.com\/blog\/how-to-write-great-content\/\">great content<\/a> that attracts some high-quality links. As you should already know, those links definitely help that content rank higher on SERPs. But did you know those same links can help other pieces of content rank as&nbsp;well?<\/p>\n\n\n\n<p>I\u2019m talking about link equity, i.e., the \u201cauthority\u201d that is passed when one page links to another.<\/p>\n\n\n\n<p>You can pass link authority&nbsp;from one page to another if you link them, provided the links are relevant. These kinds of links are called internal links because they point to other pages in the same domain.<\/p>\n\n\n\n<p>For example, here is <a href=\"https:\/\/www.oxfam.org\/en\/press-releases\/six-fold-increase-people-suffering-famine-conditions-pandemic-began\">an article from Oxfam<\/a>&nbsp;about how the pandemic pushed more people into famine-like conditions. Notice how it links to a relevant report on the&nbsp;issue:<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/29-interlinking-example.png\" alt=\"Excerpt of Oxfam article \"><\/figure>\n<\/div>\n\n\n<p>The best way to add relevant internal links is to do that as you write. You can just search through your existing content for articles that target certain keywords and link them to relevant (important!) articles. Or you can do it more strategically by designing a <a href=\"https:\/\/ahrefs.com\/blog\/content-hub\/\">content hub<\/a>.<\/p>\n\n\n\n<p>But if you want to find relevant internal link opportunities to your <em>existing <\/em>content, you can automate the process using <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a>. Just sign up, crawl your site with <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>, and go to the <strong>Link opportunities<\/strong>&nbsp;report. This will show you relevant internal linking opportunities across your&nbsp;site.<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/30-internal-linking-opportunities.png\" alt=\"Link opportunities report results \"><\/figure>\n<\/div>\n\n\n<p><strong>Recommended reading:<\/strong>&nbsp;<em><a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">Internal Links for SEO: An Actionable Guide<\/a><\/em>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.6e23wpytydnw\">Final thoughts<\/h2>\n\n\n\n<p>These 13 tips are by no means an SEO course. Nor are they a&nbsp;complete list of things nonprofits and charities can do for SEO. If you\u2019re an SEO beginner or just want to revise your fundamentals, I highly recommend <a href=\"https:\/\/ahrefs.com\/seo\">Ahrefs\u2019 complete guide to SEO<\/a>. I\u2019m sure that you\u2019ll come up with some more SEO ideas after reading it.<\/p>\n\n\n\n<p>I\u2019d like to conclude with a tip that is partly about SEO. If the competition on the SERPs gets too tough, nonprofits can use <a href=\"https:\/\/www.google.com\/grants\/\">Google Ad Grants<\/a>&nbsp;($10K\/mo) to jump over other search results.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-139419 size-full\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/31-nonprofit-using-google-ad-scaled.jpg\" alt=\"Example of Google ad in SERP\" width=\"2560\" height=\"587\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/31-nonprofit-using-google-ad-scaled.jpg 2560w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/31-nonprofit-using-google-ad-680x156.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/31-nonprofit-using-google-ad-768x176.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/31-nonprofit-using-google-ad-1536x352.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/31-nonprofit-using-google-ad-2048x470.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\"><\/p>\n\n\n\n<p>On top of that, Google Ads is a <a href=\"https:\/\/www.youtube.com\/watch?v=Uz2bGhdnJN0\">tried and tested way<\/a>&nbsp;to get backlinks for some types of content.<\/p>\n\n\n\n<p>Got questions or comments? Ping me <a href=\"https:\/\/twitter.com\/m_makosiewicz\">on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; In this article, we\u2019ll cover some definitions, free tools, and 13&nbsp;SEO tips. You don\u2019t need to be an SEO veteran to apply these tips. Nor do you need to be in the business of generating tons of content like<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":159,"featured_media":139422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[412],"class_list":["post-139410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO for Nonprofits &amp; Charities: 13 Tips for More Traffic<\/title>\n<meta name=\"description\" content=\"Make your nonprofit organization more visible in search engines and generate consistent, passive traffic with these 13 SEO tips.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/seo-for-nonprofits\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO for Nonprofits &amp; Charities: 13 Tips for More Traffic\" \/>\n<meta property=\"og:description\" content=\"Raise more awareness.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/seo-for-nonprofits\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-14T06:00:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-02T17:25:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/03\/fb_seo_for_nonprofits.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mateusz Makosiewicz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Raise more awareness.\" \/>\n<meta name=\"twitter:creator\" content=\"@m_makosiewicz\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-for-nonprofits\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-for-nonprofits\\\/\"},\"author\":{\"name\":\"Mateusz Makosiewicz\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/c7e64c851ecc4eabb77eaefae90a440c\"},\"headline\":\"SEO for Nonprofits &amp; 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