{"id":139159,"date":"2022-02-24T01:00:16","date_gmt":"2022-02-24T06:00:16","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=139159"},"modified":"2022-10-23T13:21:47","modified_gmt":"2022-10-23T18:21:47","slug":"topic-clusters","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/topic-clusters\/","title":{"rendered":"How to Build a Topic Cluster in 10 Minutes"},"content":{"rendered":"\n<div class=\"intro-txt\">How do you know an SEO is into topic clusters?<\/div>\n\n\n\n<p>Don\u2019t worry, they\u2019ll tell&nbsp;you.<\/p>\n\n\n\n<p>Lots of SEOs seem to be raving about the benefits of topic clusters at the moment. But do topic clusters live up to the hype, or are they just another buzzword?<\/p>\n\n\n\n<p>In this guide, you\u2019ll learn the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#1-what-are-topic-clusters\">What topic clusters are<\/a>&nbsp;<\/li>\n<li><a href=\"#2-why-do-they-matter\">Why they are important for&nbsp;SEO<\/a><\/li>\n<li><a href=\"#3-three-examples\">Examples of real clusters for inspiration<\/a><\/li>\n<li><a href=\"#4-create-topic-cluster-in-10-minutes\">How to create topic clusters<\/a><\/li>\n<li><a href=\"#5-topic-cluster-faq\">Topic cluster FAQs<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What are topic clusters?\" data-section=\"1-what-are-topic-clusters\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-topic-clusters\">What are topic clusters?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Topic clusters are interlinked pages about a particular subject.<\/p>\n\n\n\n<p>People often get confused by the name variations. If there\u2019s one thing SEOs love to do, it\u2019s to create multiple terms for the same&nbsp;thing:<\/p>\n\n\n\n<p>Topic clusters, <a href=\"https:\/\/ahrefs.com\/blog\/content-hub\/\">content hubs<\/a>, <a href=\"https:\/\/ahrefs.com\/blog\/pillar-page-examples\/\">pillar pages<\/a>, hub and spoke. <em>W<\/em>hatever you call them, they are all essentially the same thing: <strong>topically grouped pages designed to cover a subject and rank<\/strong>.<\/p>\n\n\n\n<p>Simply put, a topic cluster consists of three components:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>A page focused on a&nbsp;topic.<\/li>\n<li>A \u201ccluster\u201d of pages covering related subtopics in more&nbsp;depth.<\/li>\n<li>Internal linking between all of the&nbsp;pages.<\/li>\n<\/ol>\n\n\n\n<p>If you nail those three elements, you have a topic cluster.<\/p>\n\n\n\n<p>Most people\u2019s first encounter with topic clusters is via this graphic from <a href=\"https:\/\/blog.hubspot.com\/marketing\/topic-clusters-seo\" target=\"_blank\" rel=\"noopener\">Hubspot<\/a>&nbsp;that illustrates the setup of a cluster:<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/02\/1-topic-cluster-graphic.png\" alt=\"Infographic showing how topic clusters are arranged and how they link to the pillar content \"><\/figure>\n<\/div>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Why do topic clusters matter for SEO?\" data-section=\"2-why-do-they-matter\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-do-topic-clusters-matter-for-seo\">Why do topic clusters matter for&nbsp;SEO?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Topic clusters help search engines better understand the hierarchy of your website. As such, they <em>may<\/em>&nbsp;help search engines see your site as an authority on a specific subject.<\/p>\n\n\n\n<p>Basically, a topic cluster is just another way of laying out your <a href=\"https:\/\/ahrefs.com\/blog\/website-structure\/\">website\u2019s architecture<\/a>.<\/p>\n\n\n\n<p>However, it\u2019s worth pointing out here that Google has never specifically said to use topic clusters or mentioned anything about their benefits. The closest SEOs get to an official comment on topic clusters is this part from <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/webmaster-guidelines?hl=en&amp;visit_id=637752842666872957-3507234572&amp;rd=1\" target=\"_blank\" rel=\"noopener\">Google\u2019s Webmaster Guidelines<\/a>:<\/p>\n\n\n\n<blockquote>\n<p>Design your site to have a clear conceptual page hierarchy.<\/p>\n<\/blockquote>\n\n<p>This is open to interpretation. Like most things in SEO, topic clusters are a framework created by SEOs (not Google) to help get stuff&nbsp;done.<\/p>\n\n\n\n<p>Topic clusters are effective for SEO because they:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Group relevant content together so that it is easier to find (for users and search engines).<\/li>\n<li>May help to build topical relevance\/authority for your site by fully covering a&nbsp;topic.<\/li>\n<li>Help to create relevant internal links naturally.<\/li>\n<\/ul>\n\n\n\n<p>So what do topic clusters actually look&nbsp;like?<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Three examples of topic clusters in the wild\" data-section=\"3-three-examples\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"three-examples-of-topic-clusters-in-the-wild\">Three examples of topic clusters in the&nbsp;wild<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Below you will find three examples of topic clusters across different niches.<\/p>\n\n\n\n<p>If you want more examples, check out Kane Jamison\u2019s awesome <a href=\"https:\/\/www.contentharmony.com\/blog\/content-hubs\/\" target=\"_blank\" rel=\"noopener\">30+ content hub examples<\/a>&nbsp;or look through <a href=\"https:\/\/ahrefs.com\/seo\">Ahrefs\u2019 Beginner\u2019s Guide to SEO<\/a>&nbsp;for inspiration.<\/p>\n\n\n\n<p>All these examples below have the ingredients of a good topic cluster:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Page focused on a high-level topic (online courses, wines, workouts)<\/li>\n<li>Related subtopics that go into greater detail<\/li>\n<li>Internal linking between all of the&nbsp;pages<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"example-1-podia-s-guide-to-selling-a-profitable-online-course\">Example 1 \u2013&nbsp;Podia\u2019s guide to selling a profitable online course<\/h3>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/02\/2-podia-guide.jpg\" alt=\"Excerpt of Podia's guide; title on top and video below\"><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Topic:<\/strong>&nbsp;Online course<\/li>\n<li><strong>Title:<\/strong>&nbsp;How to create, sell, and profit from an online course in&nbsp;2021<\/li>\n<li><strong>URL:<\/strong>&nbsp;<a href=\"https:\/\/www.podia.com\/how-to-create-sell-profitable-online-course\" target=\"_blank\" rel=\"noopener\">https:\/\/www.podia.com\/how-to-create-sell-profitable-online-course<\/a>&nbsp;<\/li>\n<li><strong>Number of pages in the cluster:<\/strong>&nbsp;Eight<\/li>\n<\/ul>\n\n\n\n<p>This is a classic example of a topic cluster: one main page linking out to subpages (or chapters, in this case). Most of this content is <a href=\"https:\/\/ahrefs.com\/blog\/evergreen-content\/\">evergreen<\/a>, so the subpages don\u2019t need to be updated too&nbsp;often.<\/p>\n\n\n\n<p>The best way to think of this cluster is as a long-form guide split into bite-sized chunks. In fact, that\u2019s how Podia described it:<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/02\/3-podia-cluster.png\" alt=\"8 lines, each summarizing a step; each line is linked to another article with more details \"><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"example-2-wine-folly-s-beginner-s-guide-to-wine\">Example 2 \u2013&nbsp;Wine Folly\u2019s beginner\u2019s guide to&nbsp;wine<\/h3>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/02\/4-wine-folly-guide.png\" alt=\"Excerpt of Wine Folly's guide \"><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Topic:<\/strong>&nbsp;Wine<\/li>\n<li><strong>Title:<\/strong>&nbsp;Wine Basics \u2013&nbsp;A Beginner\u2019s Guide to Drinking Wine<\/li>\n<li><strong>URL:<\/strong>&nbsp;<a href=\"https:\/\/winefolly.com\/wine-basics-beginners-guide\/\" target=\"_blank\" rel=\"noopener\">https:\/\/winefolly.com\/wine-basics-beginners-guide\/<\/a>&nbsp;<\/li>\n<li><strong>Number of pages in the cluster:<\/strong>&nbsp;40+<\/li>\n<\/ul>\n\n\n\n<p>This content cluster is another overview page linking to evergreen resources. But this time, it lists out many supporting articles (each grouped under a subtopic).<\/p>\n\n\n\n<p>As compared to Podia, which split its cluster into chapters, Wine Folly chose to group its keywords under subtopics and even created supporting text for&nbsp;each:<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/02\/5-wine-basics.jpg\" alt=\"Excerpt of guide. Pictures of grapes and wine in glasses on left; text on right\"><\/figure>\n<\/div>\n\n\n<p>This format works really well when covering a large topic (like wine). There are lots of different subtopics and keywords with different intents, so it makes sense to split the content this&nbsp;way.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"example-3-muscle-and-strength-s-workout-database\">Example 3 \u2013&nbsp;Muscle and Strength\u2019s workout database<\/h3>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/02\/6-muscle-and-strength-database.jpg\" alt=\"Excerpt of M&amp;S' page about free workouts. Man is lifting weights in background image\"><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Topic:<\/strong>&nbsp;Workouts<\/li>\n<li><strong>Title:<\/strong>&nbsp;Workout Routines Database: 1000+ Free Workout Plans<\/li>\n<li><strong>URL: <\/strong><a href=\"https:\/\/www.muscleandstrength.com\/workout-routines\" target=\"_blank\" rel=\"noopener\">https:\/\/www.muscleandstrength.com\/workout-routines<\/a>&nbsp;<\/li>\n<li><strong>Number of pages in the cluster:<\/strong>&nbsp;700+&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>This cluster is massive. It\u2019s set up like a visual database made up of hundreds of pages that are sortable and filterable (to an extent).<\/p>\n\n\n\n<p>Each page is labeled and grouped under a relevant category (e.g., Workouts For Men, Workouts For Women, Chest Workouts, etc.). And on the main page itself, you can immediately see what each category is&nbsp;about.<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/02\/7-workout-sections.jpg\" alt=\"3 pictures of different programs side by side, corresponding text below \"><\/figure>\n<\/div>\n\n\n<p>And it looks like it\u2019s working in terms of&nbsp;SEO:<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/02\/8-lots-of-traffic.png\" alt=\"List of URLs with corresponding traffic \"><\/figure>\n<\/div>\n\n\n<p>As you can see, there are different ways to build your topic clusters. The important thing is to pick the format you think will best display your content for Google and&nbsp;users.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to create a topic cluster in 10 minutes\" data-section=\"4-create-topic-cluster-in-10-minutes\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-create-a-topic-cluster-in-10-minutes\">How to create a topic cluster in 10 minutes<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Most articles about building topic clusters look like&nbsp;this\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Step 1: Choose the topic you want to rank&nbsp;for<\/li>\n<li>Step 2: Select your content clusters<\/li>\n<li>Step 3: Review your existing content<\/li>\n<li>Step 4: Link your content together<\/li>\n<li>Step 5: Profit?<\/li>\n<\/ul>\n\n\n\n<p>But this article is going to be a bit different.<\/p>\n\n\n\n<p>The following guide will walk you through how to use free tools and Ahrefs to go from zero to a fully planned out topic cluster strategy in 10 minutes. Oh\u2014and in a niche you know <strong>nothing<\/strong>&nbsp;about.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\"><strong>DISCLAIMER:<\/strong><\/div><div class=\"recommendation-content\">\n\n\n\n<p>If you want to build a comprehensive topic cluster, there\u2019s no substitute for doing proper research. But that\u2019s not always possible due to a lack of budget or time. So treat this method as minimum viable niche research.<\/p>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Let\u2019s get started.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-1-choose-a-topic-to-build-a-cluster-around\">Step 1. Choose a topic (to build a cluster around)<\/h3>\n\n\n\n<p>You need to pick a topic before you can start building a cluster.<\/p>\n\n\n\n<p>Whatever topic you pick, it needs to be tight enough so that it focuses on a single concept. But it also must be broad enough so that you\u2019re not limiting the amount of content you can produce.<\/p>\n\n\n\n<p>Don\u2019t overcomplicate it. The key here is to start thinking in terms of topics and not just keywords.<\/p>\n\n\n\n<p>Here are some criteria that will help you make good choices. Topics should:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Satisfy informational <a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">search intent<\/a>.<\/li>\n<li>Have search traffic potential (just don\u2019t get hung up on search volume).<\/li>\n<li>Be broad enough to generate subtopics.<\/li>\n<\/ul>\n\n\n\n<p>Struggling for ideas? Head over to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, search for a niche-related term, and go to the <strong>Overview<\/strong>&nbsp;report.<\/p>\n\n\n\n<p>You can now look at <strong>Keyword ideas<\/strong>&nbsp;for\u2014well, keyword ideas. This is a good place to start picking a topic to build a cluster around.<\/p>\n\n\n\n<p>Just don\u2019t use terms that are too narrow here.<\/p>\n\n\n\n<p>For example, if you drop in a keyword like \u201cpersonal injury lawyer for prisoners,\u201d the results are not useful for the purpose of building a topic cluster:<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/02\/9-keyword-ideas.png\" alt=\"List of keyword ideas\"><\/figure>\n<\/div>\n\n\n<p>However, if you go a bit broader and drop in the keyword \u201cpersonal injury lawyer,\u201d you\u2019ll get some good&nbsp;terms:<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/02\/10-keyword-ideas-broad.png\" alt=\"List of keyword ideas on left; list of &quot;question&quot; searches on right\"><\/figure>\n<\/div>\n\n\n<p>These terms (in the \u201cQuestions\u201d section) fit our criteria: informational, search traffic potential, and&nbsp;broad.<\/p>\n\n\n\n<p>However, the <strong>Terms match<\/strong>&nbsp;ideas are more like commercial investigation intent keywords. So we may want to go broader and use \u201clawyer\u201d&nbsp;as a seed keyword instead.<\/p>\n\n\n\n<p>Why?<\/p>\n\n\n\n<p>Because I don\u2019t think you\u2019d use keywords such as \u201cbest personal injury lawyer\u201d and \u201catlanta personal injury lawyer\u201d to build a topic cluster\u2014much less an informational topic cluster.<\/p>\n\n\n\n<p>Here\u2019s what we get using the seed keyword \u201clawyer\u201d instead:<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/02\/11-keyword-ideas-broader.png\" alt=\"List of keyword ideas on left; list of &quot;question&quot; searches on right\"><\/figure>\n<\/div>\n\n\n<p>Once more, these terms fit our three criteria (and our original term \u201cpersonal injury lawyer\u201cshows up&nbsp;again).<\/p>\n\n\n\n<p>The key here is to pick a topic that has the potential to unlock more supporting topics. If you pick topics that are too narrow, you\u2019ll not have enough keywords to choose from. Too broad and you\u2019ll have to filter through many unrelated terms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-2-do-topical-keyword-research-with-wikipedia\">Step 2. Do topical keyword research with Wikipedia<\/h3>\n\n\n\n<p>In this section, we will walk through how to use Wikipedia to understand the common talking points of a topic so that you can do better, more informed keyword research.<\/p>\n\n\n\n<p>But first: Why use Wikipedia, though?<\/p>\n\n\n\n<p>Well, because it is the ultimate topic cluster. Every Wikipedia article fully covers a topic and interlinks between supporting subtopics\u2014just like an SEO topic cluster does. Treat it as a guide for choosing topics to pursue.<\/p>\n\n\n\n<p>For this example, let\u2019s build a topic cluster around the topic \u201cpersonal injury lawyer.\u201dWhy this one? It\u2019s because I know absolutely nothing about this industry.<\/p>\n\n\n\n<p>First up, see if there is a Wikipedia page for the topic, which there&nbsp;is.<\/p>\n\n\n\n<p>Now look for subtopics on the page. You can look at the internal links to find indications of subtopics:<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/02\/12-personal-injury-lawyer-wiki-page.png\" alt=\"Wikipage on personal injury lawyer \"><\/figure>\n<\/div>\n\n\n<p>If you want to dig a bit deeper, you can run the URL through Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>. Once you\u2019ve done so,&nbsp;head over to the <strong>Organic Keywords<\/strong>&nbsp;report and review the keywords it ranks&nbsp;for.<\/p>\n\n\n\n<p>(<strong>Hint:<\/strong>&nbsp;look for informational keywords here.)<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/02\/13-organic-keywords-report-results.png\" alt=\"List of keywords with corresponding data\"><\/figure>\n<\/div>\n\n\n<p>You can even repeat the process for all the <a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">internal links<\/a>&nbsp;on the Wikipedia page, as these will typically be related subtopics.<\/p>\n\n\n\n<p>Depending on the page\/topic, you may have enough information to get started on building a topic cluster.<\/p>\n\n\n\n<p>If you don\u2019t, move on to the next section to find more subtopics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-3-find-more-subtopics-if-you-don-t-have-enough\">Step 3. Find more subtopics (if you don\u2019t have enough)<\/h3>\n\n\n\n<p>In this section, we will walk through how to dive deeper into a topic and get more actionable data for building topic clusters.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.textrazor.com\/demo\">TextRazor<\/a> is a great free tool for finding the most important topics and entities on pages. All you need to do is to copy-paste the Wikipedia page content and hit <strong>Analyze<\/strong>.<\/p>\n<p>You\u2019ll get a list of topics:<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-148474\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/02\/textrazor-entity-extraction.png\" alt=\"Finding more subtopics with TextRazor.\" width=\"688\" height=\"892\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/02\/textrazor-entity-extraction.png 688w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/02\/textrazor-entity-extraction-328x425.png 328w\" sizes=\"auto, (max-width: 688px) 100vw, 688px\"><\/p>\n<p>Copy these and save them to your list. You\u2019ll need to clean up the output a little (remove numbers, brackets, etc.). Also, make sure to review this output to remove any generalized terms like \u201cbusiness\u201d that may skew your results.<\/p>\n<p>Once the output is cleaned, you\u2019ll have some additional seed keywords to use in Ahrefs.<\/p>\n\n\n\n<p>Open up Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>.&nbsp;Then paste in the missing topics as seed keywords.<\/p>\n\n\n\n<p>From here, you\u2019ve got a few different methods for finding a bunch of keywords, thanks to Ahrefs\u2019 functionality.<\/p>\n\n\n\n<p>Here are a few methods you can&nbsp;try:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"find-high-volume-question-keywords\">Find high-volume \u201cquestion\u201d keywords:<\/h4>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/02\/17-high-volume-keywords.png\" alt=\"Matching terms report results \"><\/figure>\n<\/div>\n\n\n<ol class=\"wp-block-list\">\n<li>Toggle the <strong>Questions<\/strong>&nbsp;tab<\/li>\n<li>Select <strong>Terms match<\/strong><\/li>\n<li>Set a minimum <strong>volume*<\/strong>&nbsp;<\/li>\n<\/ol>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> <strong>*Volume:<\/strong>&nbsp;Feel free to change this based on your topic\/preference. Sometimes, you may need to set a minimum search volume for a client. Or maybe you only want to target keywords that get 100+ searches. Either way, update this accordingly or leave it blank. Do note that by default, Ahrefs sorts results by search volume.<\/div>\n\n\n\n<p>Now you\u2019ll have a list of question-based keywords with a minimum search volume for you to target. Combine this with the <strong>Terms<\/strong>&nbsp;filter, and you can quite easily start building out keyword-focused FAQ pages per&nbsp;term.<\/p>\n\n\n\n<p>For example, filter by \u201ctort,\u201d and you\u2019ll get enough keywords to build a useful informational post.<\/p>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/02\/18-keywords-for-informational-post.png\" alt=\"Matching terms report results filtered by &quot;tort&quot;\"><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"find-specific-content-formats\">Find specific content formats<\/h4>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/02\/19-content-formats.png\" alt=\"Matching terms report results with &quot;Include&quot; filter applied \"><\/figure>\n<\/div>\n\n\n<ol class=\"wp-block-list\">\n<li>Toggle the <strong>All<\/strong>&nbsp;tab<\/li>\n<li>Select <strong>Terms match<\/strong><\/li>\n<li>Add a modifier to the <strong>Include<\/strong>&nbsp;filter<\/li>\n<\/ol>\n\n\n\n<p>By selecting a keyword modifier (\u201cbenefits\u201d in the example above), you can drill down to find specific content formats.<\/p>\n\n\n\n<p>Some modifiers to&nbsp;try:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Benefits<\/li>\n<li>Tips<\/li>\n<li>Best + Review<\/li>\n<li>Examples<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"find-keywords-that-trigger-featured-snippets\">Find keywords that trigger featured snippets<\/h4>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/02\/20-keywords-trigger-feature-snippets.png\" alt=\"Matching terms report results with &quot;SERP features&quot; filter applied  \"><\/figure>\n<\/div>\n\n\n<ol class=\"wp-block-list\">\n<li>Toggle the <strong>All<\/strong>&nbsp;tab<\/li>\n<li>Select <strong>Terms match<\/strong><\/li>\n<li>In&nbsp;\u201cSERP features,\u201d select <strong>Featured snippets<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Given that <a href=\"https:\/\/ahrefs.com\/blog\/featured-snippets\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/find-featured-snippets\/\">featured snippets<\/a>&nbsp;typically show up in informational search results, this can be a quick way to filter out the junk and get to the types of keywords that work well as informational content.<\/p>\n\n\n\n<p>This method is also useful because it shows you informational terms, which you otherwise may have missed, outside of question-based keywords.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-4-putting-together-a-topic-cluster-plan\">Step 4. Putting together a topic cluster plan<\/h3>\n\n\n\n<p>Now you should have a healthy list of keywords on a topic you previously didn\u2019t know anything about.<\/p>\n\n\n\n<p>You\u2019ll probably have a bunch of keywords with similar meanings. So you\u2019ll need to determine if you can target them all with one page or if you\u2019ll need separate pages.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"group-subtopics-with-similar-intent\">Group subtopics with similar intent<\/h4>\n\n\n\n<p>Here\u2019s a quick method using Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Paste the keywords you want to compare into <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n<li>Go to <strong>Traffic share<\/strong>&nbsp;and select <strong>By page<\/strong><\/li>\n<li>Look for pages ranking for multiple terms<\/li>\n<li>Click to examine and look at how much the SERPs overlap<\/li>\n<\/ol>\n\n\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/02\/21-subtopics-similar-intent.png\" alt=\"Traffic share by pages report results \"><\/figure>\n<\/div>\n\n\n<p>(I definitely didn\u2019t steal this tip from <a href=\"https:\/\/twitter.com\/timsoulo\/status\/1326421057222406145\">Tim Soulo<\/a>.)<\/p>\n\n\n\n<p>Once you\u2019ve worked out how many pages you need to create and what keywords to map to them, you\u2019ve got to now create your clusters.<\/p>\n\n\n\n<p>For this stage, you may need a bit more than 10 minutes.<\/p>\n\n\n\n<p>My <a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">keyword research<\/a>&nbsp;process didn\u2019t take too long. It\u2019ll likely be quicker than spending the next week cramming enough information about lawyers (or whatever unfamiliar topic you are researching).<\/p>\n\n\n\n<p>Despite being unfamiliar with this topic, I found a good number of keywords to create content around. When you are working in niches you don\u2019t have a working knowledge of, you don\u2019t know what you don\u2019t&nbsp;know.<\/p>\n\n\n\n<p>That\u2019s where this method can&nbsp;help.<\/p>\n\n\n\n<p>Still have questions about topic clusters? You\u2019ll like the final section:<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Topic cluster FAQs\" data-section=\"5-topic-cluster-faq\">\n\n\n\n<h2 class=\"wp-block-heading\" id=\"topic-cluster-faqs\">Topic cluster FAQs<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Here are answers to a few common questions you may have about topic clusters:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"are-topic-clusters-content-hubs-and-pillar-pages-the-same-thing\">Are \u201ctopic clusters,\u201d \u201ccontent hubs,\u201d and \u201cpillar pages\u201d the same&nbsp;thing?<\/h3>\n\n\n\n<p>However you want to refer to them, topic clusters, content hubs, and pillar pages are all basically the same thing: a single place to house content around a specific topic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-is-a-topic-in-seo\">What is a topic in&nbsp;SEO?<\/h3>\n\n\n\n<p>Google\u2019s main goal is to give people the most relevant answers to their search queries as quickly as possible. As an SEO, your focus should be the&nbsp;same.<\/p>\n\n\n\n<p>Instead of thinking about an article as one that focuses on a keyword, think of keywords as topics.&nbsp;You want to try and cover everything Google expects to see within that topic in your content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-many-pages-should-you-have-in-a-cluster\">How many pages should you have in a cluster?<\/h3>\n\n\n\n<p>Stock SEO answer time: <strong>It depends<\/strong>.<\/p>\n\n\n\n<p>There is no minimum or maximum number of pages you should create per topic cluster. Scroll up to the topic cluster examples. Some of those have a handful of pages, while some have hundreds.<\/p>\n\n\n\n<p>What you should do is create enough to cover the topic fully but not so many that you are potentially <a href=\"https:\/\/ahrefs.com\/blog\/keyword-cannibalization\/\">cannibalizing your rankings<\/a>.<\/p>\n\n\n\n<p>That\u2019s why the last step of the process (grouping subtopics with similar intent) is important. You don\u2019t want to be building a topic cluster full of keywords competing against themselves.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"final-thoughts\">Final thoughts<\/h2>\n\n\n\n<p>There you have it: how to build a topic cluster using Wikipedia, Ahrefs, and some SEO brainpower.<\/p>\n\n\n\n<p>Is this going to be the most comprehensive <a href=\"https:\/\/ahrefs.com\/blog\/content-hub\/\">content hub<\/a>? No. But it\u2019s a starting point. And it only took 10 minutes, which is not bad considering we know nothing about the&nbsp;niche.<\/p>\n\n\n\n<p>Got a question on topic clusters or content strategy? <a href=\"https:\/\/twitter.com\/jsvxc\">Tweet me<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Don\u2019t worry, they\u2019ll tell&nbsp;you. Lots of SEOs seem to be raving about the benefits of topic clusters at the moment. But do topic clusters live up to the hype, or are they just another buzzword? In this guide, you\u2019ll learn<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":140,"featured_media":139163,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[391],"class_list":["post-139159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Build a Topic Cluster in 10 Minutes<\/title>\n<meta name=\"description\" content=\"Topic clusters are interlinked pages about a subject and can help search engines understand your site&#039;s hierarchy and see it as an authority.\" \/>\n<meta name=\"robots\" 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