{"id":138131,"date":"2022-01-26T14:22:37","date_gmt":"2022-01-26T19:22:37","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=138131"},"modified":"2023-05-12T08:52:29","modified_gmt":"2023-05-12T13:52:29","slug":"digital-marketing-tips","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/digital-marketing-tips\/","title":{"rendered":"19 Easy (But Effective) Digital Marketing Tips"},"content":{"rendered":"\n<div class=\"intro-txt\">Looking for some simple yet effective digital marketing tips? You\u2019re in the right&nbsp;place.<\/div>\n\n\n\n<p>Get ready to implement the tips below, which will improve your business:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#1-set-smart-marketing-objectives\">Set SMART marketing objectives<\/a><\/li>\n<li><a href=\"#2-track-right-kpis-for-marketing-objectives\">Track the right&nbsp;KPIs<\/a><\/li>\n<li><a href=\"#3-design-simple-logical-website-structure\">Design a simple, logical website structure<\/a><\/li>\n<li><a href=\"#4-create-clear-positioning-statement\">Create a clear positioning statement<\/a><\/li>\n<li><a href=\"#5-create-google-business-profile\">Create a Google Business Profile<\/a><\/li>\n<li><a href=\"#6-target-low-competition-topics\">Target low-competition topics<\/a><\/li>\n<li><a href=\"#7-build-following-on-one-social-network\">Build a following on one social network<\/a><\/li>\n<li><a href=\"#8-build-email-list\">Build a damn email&nbsp;list<\/a><\/li>\n<li><a href=\"#9-target-topics-with-search-traffic-potential\">Target topics with search traffic potential<\/a><\/li>\n<li><a href=\"#10-steal-competitors%E2%80%99-keywords\">\u201cSteal\u201d your competitors\u2019 keywords<\/a><\/li>\n<li><a href=\"#11-create-versus-page\">Create a versus page<\/a><\/li>\n<li><a href=\"#12-make-stats-page\">Make a statistics page<\/a><\/li>\n<li><a href=\"#13-use-haro\">Use HARO<\/a><\/li>\n<li><a href=\"#14-capture-feature-snippets\">Capture featured snippets<\/a><\/li>\n<li><a href=\"#15-rank-videos-on-google\">Rank videos on Google<\/a><\/li>\n<li><a href=\"#16-run-ads-on-less-popular-platforms\">Run ads on less popular platforms<\/a><\/li>\n<li><a href=\"#17-outsource-boring-tasks\">Outsource boring tasks<\/a><\/li>\n<li><a href=\"#18-double-down-on-what%E2%80%99s-working\">Double down on what\u2019s working<\/a><\/li>\n<li><a href=\"#19-be-different\">Be different<\/a><\/li>\n<\/ol>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Set one to two SMART marketing objectives for the year\" data-section=\"1-set-smart-marketing-objectives\">\n\n\n\n<h2 class=\"wp-block-heading\">1. Set one to two SMART marketing objectives for the&nbsp;year<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>What is the first thing you do when you begin planning for a vacation? You decide where to go, aka the destination.<\/p>\n\n\n\n<p>It\u2019s the same for marketing. To head somewhere, you must first decide where you want to go. <strong>You can\u2019t know if you\u2019ve reached your destination if you don\u2019t set one in the first&nbsp;place.&nbsp;<\/strong><\/p>\n\n\n\n<p>That means knowing what marketing objectives you\u2019re trying to achieve.<\/p>\n\n\n\n<p>You can\u2019t be vague too. \u201cIncrease sales by 30%\u201d inspires no one. Instead, you should create objectives that fit the SMART criteria:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Specific<\/strong>&nbsp;\u2013 Clearly state the desirable outcome and explain who, what, when, how much,&nbsp;etc.<\/li>\n<li><strong>Measurable<\/strong>&nbsp;\u2013 Track progress with key performance indicators (KPIs).<\/li>\n<li><strong>Achievable<\/strong>&nbsp;\u2013 Set bold goals, but also be realistic; use the current growth as a benchmark.<\/li>\n<li><strong>Relevant<\/strong>&nbsp;\u2013 Does the objective align with your overall marketing and business strategy?<\/li>\n<li><strong>Timely<\/strong>&nbsp;\u2013 Set up a time frame for achieving the&nbsp;goal.<\/li>\n<\/ul>\n\n\n\n<p>For example, if we were to create a marketing objective for our blog, it might be something like&nbsp;this:<\/p>\n\n\n\n<blockquote>Grow organic traffic from 300K to 700K by the end of&nbsp;2022.<\/blockquote>\n\n<p><strong>Recommended reading:<\/strong>&nbsp;<em><a href=\"https:\/\/ahrefs.com\/blog\/marketing-objectives\/\">Marketing Objectives: How to Set Them Right (With Examples)<\/a><\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Track the right marketing KPIs for your marketing objectives\" data-section=\"2-track-right-kpis-for-marketing-objectives\">\n\n\n\n<h2 class=\"wp-block-heading\">2. Track the right marketing KPIs&nbsp;for your marketing objectives<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Your GPS tells you if you\u2019re going the right way when traveling. But what\u2019s the GPS for your marketing?<\/p>\n\n\n\n<p>Those are your marketing KPIs. After you\u2019ve decided on your objectives (i.e., your destination), these KPIs tell you if you\u2019re going in the right direction.<\/p>\n\n\n\n<p>But not all KPIs are equal. You likely don\u2019t care about how many kilometers you\u2019ve traveled. You just want to know if you\u2019re getting closer or farther away. Same goes for marketing. There are many KPIs you can track, but most are simply vanity metrics.<\/p>\n\n\n\n<p>You only need to track a few to know if you\u2019re going in the right direction. Read the article below to find out which KPIs are worth your&nbsp;time.<\/p>\n\n\n\n<p><strong>Recommended reading:<\/strong>&nbsp;<em><a href=\"https:\/\/ahrefs.com\/blog\/marketing-kpis\/\">7 Marketing KPIs Actually Worth Tracking<\/a><\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Design a simple and logical website structure\" data-section=\"3-design-simple-logical-website-structure\">\n\n\n\n<h2 class=\"wp-block-heading\">3. Design a simple and logical website structure<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>People and search engines may struggle to find pages on a disorganized website. So it\u2019s usually best to use a flat website structure where all pages are no more than a few clicks away from the homepage.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/01\/1-flat-vs-deep-site-architecture.png\" alt=\"Respective flow charts of flat and deep site structures. One shows homepage dropping down to a few layers; the other shows homepage dropping down to many layers\"><\/figure>\n\n\n\n\n\n\n\n\n\n<p>We recommend that most of your pages should be no more than four clicks from the homepage. If there are pages more than six clicks away, consider bringing them closer to your homepage to make it easier for visitors and search engines to find&nbsp;them.<\/p>\n\n\n\n<p><strong>Recommended reading:<\/strong>&nbsp;<em><a href=\"https:\/\/ahrefs.com\/blog\/website-structure\/\">Website Structure: How to Build Your SEO Foundation<\/a><\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Create a clear positioning statement for your business\" data-section=\"4-create-clear-positioning-statement\">\n\n\n\n<h2 class=\"wp-block-heading\">4. Create a clear positioning statement for your business<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Even in tiny Singapore, there are hundreds of gyms and fitness centers. Why should someone choose your business over the others?<\/p>\n\n\n\n<p>They won\u2019t\u2014unless you tell them&nbsp;why.<\/p>\n\n\n\n<p>This is called positioning. And in your positioning statement, you must <strong>clearly <\/strong>explain what your product or service is, why it\u2019s different, and why it matters to your target customers.<\/p>\n\n\n\n<p>It is impossible to teach you how to create one in a blog post (it\u2019d take a book!), so I highly recommend that you read April Dunford\u2019s \u201c<a href=\"https:\/\/www.amazon.co.uk\/Obviously-Awesome-Product-Positioning-Customers\/dp\/1999023005\">Obviously Awesome<\/a>\u201d\u2014a step-by-step guide to creating a positioning statement.<\/p>\n\n\n\n<p>Here\u2019s a quick Cliffs Note:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand who your best customers are<\/li>\n<li>List your competitive alternatives<\/li>\n<li>Figure out the attributes and features that make your product\/service unique<\/li>\n<li>Figure out what these attributes and features do for your customers<\/li>\n<li>Find a target market that cares about these values<\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Create a Google Business Profile\" data-section=\"5-create-google-business-profile\">\n\n\n\n<h2 class=\"wp-block-heading\">5. Create a Google Business Profile<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If you\u2019re a local business serving local customers, you\u2019ll need a Google Business Profile. Claiming this profile helps you rank better on relevant Google searches\u2014both on web search and Google Maps.<\/p>\n\n\n\n<p>Optimizing this is easy with Google My Business and takes only 30 minutes of your time. It\u2019s a low-hanging fruit you should pick.<\/p>\n\n\n\n<p>Follow the guide below to learn how to create an optimized profile.<\/p>\n\n\n\n<p><strong>Recommended reading: <\/strong><em><a href=\"https:\/\/ahrefs.com\/blog\/google-my-business\/\">How to Optimize Google My Business in 30 Minutes<\/a><\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Target low-competition topics\" data-section=\"6-target-low-competition-topics\">\n\n\n\n<h2 class=\"wp-block-heading\">6. Target low-competition topics<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Finance writer Morgan Housel <a href=\"https:\/\/www.collaborativefund.com\/blog\/the-long-run-is-just-a-collection-of-short-runs\/\">writes<\/a>:<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><\/span><\/p><blockquote class=\"small\"><div class=\"quote-content\">The key is recognizing that the long run is just a collection of short runs, and capturing long-term growth means managing the short run effectively enough to ensure you can stick around for a long&nbsp;time.<span style=\"font-weight: 400;\"><\/span><\/div><\/blockquote>\n\n\n\n<p>Simply put, if you can\u2019t survive now, you can\u2019t exist in the long term. So even if you want to rank for the most valuable keywords for your business, that\u2019ll take time. Meanwhile, start ranking for low-competition keywords.<\/p>\n\n\n\n<p>These are keywords you can rank for without much effort. You usually won\u2019t have to build many links or have high <a href=\"https:\/\/www.youtube.com\/watch?v=cl1Ch9ARdQs\">website authority<\/a>&nbsp;to rank for them and get organic traffic for your website.<\/p>\n\n\n\n<p>How do you find these keywords? Watch this video to learn&nbsp;how:<\/p>\n\n\n\n<p>\n<\/p><div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-s7hr-i6go4c\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-s7hr-i6go4c\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/s7hR-i6Go4c?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/s7hR-i6Go4c?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n\n<p><strong>Recommended reading:<\/strong>&nbsp;<em><a href=\"https:\/\/ahrefs.com\/blog\/low-competition-keywords\/\">How to Find Low-Competition Keywords for&nbsp;SEO<\/a><\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Build a following on one social network\" data-section=\"7-build-following-on-one-social-network\">\n\n\n\n<h2 class=\"wp-block-heading\">7. Build a following on one social network<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Should you start shimmying on TikTok or go old-school&nbsp;and stick with Instagram? Perhaps you should create multiple \ud83e\uddf5 on Twitter or <a href=\"https:\/\/contentmarketinginstitute.com\/2020\/11\/avoid-broetry-writing-trend\/\">write broetry on LinkedIn<\/a>. Or maybe you should take a punt on that new, upcoming social platform.<\/p>\n\n\n\n<p>Whatever it is, just choose one. Don\u2019t join a platform just because it\u2019s the latest, shiny&nbsp;tool.<\/p>\n\n\n\n<p>The allure to be present on multiple social media platforms is huge. But don\u2019t give in to that temptation. Doing well on each platform means creating content that fits in natively. That is a lot of time, effort, and resources.<\/p>\n\n\n\n<p>It takes work, even if you\u2019re repurposing content. Sure, Gary Vee may <a href=\"https:\/\/www.garyvaynerchuk.com\/the-garyvee-content-strategy-how-to-grow-and-distribute-your-brands-social-media-content\/\">make it look easy<\/a>, but that\u2019s because he has a team behind him. If you\u2019re a one-person operation, you can\u2019t replicate his efforts overnight.<\/p>\n\n\n\n<p>Which social network should you choose? Well, that goes all the way back to your marketing objective (tip #1). If your target audience is on Twitter and it moves you closer to your goal, then that\u2019s the platform you&nbsp;want.<\/p>\n\n\n\n<p>After you\u2019ve built a strong following, expand to other social media platforms. For example, Instagram has been around since 2010, but we\u2019ve only recently started our <a href=\"https:\/\/www.instagram.com\/ahrefsacademy\/\">Instagram account<\/a>.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Build a damn email list\" data-section=\"8-build-email-list\">\n\n\n\n<h2 class=\"wp-block-heading\">8. Build a damn email&nbsp;list<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Even though we recommend building a following on one platform, you should remember that you\u2019ll never own that audience. You\u2019re \u201cborrowing,\u201d which means you\u2019re always at the mercy of the platform.<\/p>\n\n\n\n<p>If it wants to limit your reach one day, it can. But email is different\u2014you own the list. Nobody can limit your reach. So even though building an email list seems like digital marketing advice from 2005, it\u2019s not bad advice.<\/p>\n\n\n\n<p>Every business should have an email&nbsp;list.<\/p>\n\n\n\n<p>The simplest way to build one is to offer potential subscribers something in exchange for joining the list. This can be anything: an eBook, a course, a discount, or&nbsp;more.<\/p>\n\n\n\n<p>For us at Ahrefs, we have a simple \u201csubscribe\u201d opt-in:<\/p>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/01\/3-subscribe-opt-in-ahrefs.png\" alt=\"Text field for people to enter email address\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Target topics with search traffic potential\" data-section=\"9-target-topics-with-search-traffic-potential\">\n\n\n\n<h2 class=\"wp-block-heading\">9. Target topics with search traffic potential<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If you want to rank on Google, the topic you\u2019re targeting should be one that people are searching for. That makes sense, right? Yet, most businesses begin blogging by creating an article and praying that it&nbsp;ranks.<\/p>\n\n\n\n<p>Hope is not a strategy. We want to get intentional. We want our articles to rank. To do that, we need to target topics with search traffic potential.<\/p>\n\n\n\n<p>How do you find such topics? Here\u2019s how:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n<li>Enter a relevant topic<\/li>\n<li>Go to the <strong>Matching terms<\/strong>&nbsp;report<\/li>\n<li>Switch the tab to <strong>Questions<\/strong><\/li>\n<\/ol>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/01\/4-basketball-keywords-ahrefs.jpg\" alt=\"Matching terms report results for &quot;basketball&quot;\"><\/figure>\n\n\n\n<p>As you can see, there are over 197K topics you could potentially target. Eyeball the list and pick out topics that are relevant.<\/p>\n\n\n\n<p><strong>Recommended reading:<\/strong>&nbsp;<em><a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">Keyword Research: The Beginner\u2019s Guide by Ahrefs<\/a><\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. \u201cSteal\u201d your competitors\u2019 keywords\" data-section=\"10-steal-competitors\u2019-keywords\">\n\n\n\n<h2 class=\"wp-block-heading\">10. \u201cSteal\u201d your competitors\u2019 keywords<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>What if you could figure out which keywords your competitors rank for so that you could replicate their strategy?<\/p>\n\n\n\n<p>Good news: you can. Here\u2019s how:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n<li>Enter a competitor\u2019s domain<\/li>\n<li>Go to the <strong>Top pages<\/strong>&nbsp;report<\/li>\n<\/ol>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/01\/5-top-pages-ahrefs.jpg\" alt=\"Top pages report results \"><\/figure>\n\n\n\n<p>Here, all your competitor\u2019s pages are ranked by the amount of organic traffic they receive, plus the keyword that sends each page the most traffic.<\/p>\n\n\n\n<p>Look through the list and tackle the ones that are most relevant to your business.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"11. Create a versus page\" data-section=\"11-create-versus-page\">\n\n\n\n<h2 class=\"wp-block-heading\">11. Create a versus page<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Your customers want the biggest bang for their buck. So they\u2019ll compare you and your competitors. Once again, rather than leave it to chance, you should take the initiative.<\/p>\n\n\n\n<p>Create a versus page where you compare the pros and cons between your business and a competitor\u2019s.<\/p>\n\n\n\n<p>How do you know who your customers are comparing you with? Here\u2019s how to find&nbsp;out:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n<li>Enter your brand&nbsp;name<\/li>\n<li>Go to the <strong>Matching terms<\/strong>&nbsp;report<\/li>\n<li>Under the <strong>Terms<\/strong>&nbsp;menu, choose \u201cvs\u201d (or some other term that signifies comparison)<\/li>\n<\/ol>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/01\/6-vs-keywords.jpg\" alt=\"Matching terms report results. Sidebar showing &quot;vs&quot; selected \"><\/figure>\n\n\n\n<p>Doing this for our own brand shows that people are comparing us with Moz, SEMRush, and Majestic.<\/p>\n\n\n\n<p>At this point, most businesses will create separate comparison pages for each competitor. However, we decided to do something different and created a <a href=\"https:\/\/ahrefs.com\/vs\">versus page<\/a>&nbsp;that tackled all of them at&nbsp;once.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/01\/7-ahrefs-vs-page.jpg\" alt=\"Excerpt of Ahrefs' &quot;versus&quot; page \"><\/figure>\n\n\n\n<p>One page or a few\u2014the choice is&nbsp;yours.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"12. Make a statistics page\" data-section=\"12-make-stats-page\">\n\n\n\n<h2 class=\"wp-block-heading\">12. Make a statistics page<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Journalists often need to back up their arguments with data. However, they don\u2019t always have access to this information. So they\u2019ll look for data online, then mention and link to that source of&nbsp;data.<\/p>\n\n\n\n<p>For example, in 2020, Ahrefs was mentioned in Bloomberg because of our <a href=\"https:\/\/ahrefs.com\/blog\/top-google-searches\/\">top Google searches data<\/a>.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/01\/8-statistics-page-mention.png\" alt=\"Excerpt of Bloomberg article mentioning Ahrefs \"><\/figure>\n\n\n\n<p>But not everyone has access to unique data. So one way to get around this is to curate a list of statistics for your industry.<\/p>\n\n\n\n<p>That\u2019s what we did when we created our <a href=\"https:\/\/ahrefs.com\/blog\/seo-statistics\/\">SEO statistics page<\/a>. Since then, we\u2019ve ranked #1 for the query \u201cSEO statistics\u201d and have accumulated ~2.4K links from ~1.1K unique websites.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/01\/9-seo-statistics-serp.jpg\" alt=\"SERP overview for &quot;seo statistics&quot; \"><\/figure>\n\n\n\n<p>Learn how we did it&nbsp;here:<\/p>\n\n\n\n<p>\n<\/p><div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-etf6obwidhc\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-etf6obwidhc\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/eTF6OBwidhc?list=PLvJ_dXFSpd2u_ABxIRO6RVK3ucKyzn96Y&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/eTF6OBwidhc?list=PLvJ_dXFSpd2u_ABxIRO6RVK3ucKyzn96Y&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n\n<p><strong>Recommended reading:<\/strong>&nbsp;<em><a href=\"https:\/\/ahrefs.com\/blog\/link-building-case-study\/\">Link Building Case Study: How We Built Backlinks With a \u2018Stats\u2019 Page<\/a><\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"13. Use HARO\" data-section=\"13-use-haro\">\n\n\n\n<h2 class=\"wp-block-heading\">13. Use&nbsp;HARO<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Not only do journalists need data, but they also need expert insights. And <a href=\"https:\/\/www.helpareporter.com\/\">Help a Reporter Out (HARO)<\/a>&nbsp;exists to connect journalists to experts.<\/p>\n\n\n\n<p>If you\u2019re an expert in your industry, you can be that source of information too. Sign up, monitor the requests in your category, and respond with valuable information as soon as possible.<\/p>\n\n\n\n<p>My colleague, <a href=\"https:\/\/twitter.com\/michalpecanek\">Michal Pec\u00e1nek<\/a>, has tons of experience with HARO. Here are some tips from&nbsp;him:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Check the publication <\/strong>\u2013&nbsp;Avoid those that aren\u2019t authoritative.<\/li>\n<li><strong>Be picky <\/strong>\u2013&nbsp;Only respond to requests where you can truly provide great information.<\/li>\n<li><strong>Respond as fast as possible <\/strong>\u2013 Many people are monitoring the same niche as&nbsp;you.<\/li>\n<li><strong>Get help <\/strong>\u2013 Don\u2019t hesitate to bring colleagues on board if they\u2019re more qualified to answer.<\/li>\n<li><strong>Stick to the script <\/strong>\u2013 Don\u2019t deviate from the format the author is requesting.<\/li>\n<\/ul>\n\n\n\n<p><strong>Recommended reading:<\/strong>&nbsp;<em><a href=\"https:\/\/ahrefs.com\/blog\/pr-tactics-examples\/\">9 Great Public Relations Tactics With Campaign Examples<\/a><\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"14. Capture featured snippets\" data-section=\"14-capture-feature-snippets\">\n\n\n\n<h2 class=\"wp-block-heading\">14. Capture featured snippets<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If you\u2019ve searched for something in Google and seen&nbsp;this\u2026<\/p>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/01\/10-featured-snippet.jpg\" alt=\"Ahrefs' featured snippet on Google SERP of &quot;how to do seo&quot;\"><\/figure>\n\n\n\n<p>\u2026 then you\u2019ve seen a featured snippet.<\/p>\n\n\n\n<p>Capturing one means leapfrogging all the other ranking websites and jumping into the first position. And you can do this without having to build links or rewrite your content.<\/p>\n\n\n\n<p>The easiest way to begin is to leverage content you already own. Here\u2019s how to do&nbsp;it:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n<li>Enter your own domain<\/li>\n<li>Go to the <strong>Organic keywords<\/strong>&nbsp;report<\/li>\n<li>Filter for featured snippets (where target doesn\u2019t rank for) using the <strong>SERP features <\/strong>filter<\/li>\n<li>Filter for positions #2-10 using the <strong>Position <\/strong>filter<\/li>\n<\/ol>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/01\/11-featured-snippet-opportunities.png\" alt=\"Organic keywords report results  \"><\/figure>\n\n\n\n<p>You\u2019ll get a list of low-hanging opportunities to steal featured snippets from your competitors.<\/p>\n\n\n\n<p>Then, how do you capture these snippets?<\/p>\n\n\n\n<p>We have a step-by-step guide that shows you how you can rework your content so that you stand the best chance of capturing the snippet. Read it below&nbsp;here.<\/p>\n\n\n\n<p><strong>Recommended reading:<\/strong>&nbsp;<em><a href=\"https:\/\/ahrefs.com\/blog\/featured-snippets\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/find-featured-snippets\/\">How to Optimize for Google\u2019s Featured Snippets<\/a><\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"15. Rank videos on Google\" data-section=\"15-rank-videos-on-google\">\n\n\n\n<h2 class=\"wp-block-heading\">15. Rank videos on Google<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>YouTube videos rank on YouTube. Duh. But did you know YouTube videos rank on Google too?<\/p>\n\n\n\n<p>In fact, our YouTube channel got over 200K views from Google in the past&nbsp;year:<\/p>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/01\/12-ahrefs-youtube-channel.png\" alt=\"Table showing data on Ahrefs' Youtube channel\"><\/figure>\n\n\n\n<p>To do this, you\u2019ll need to rank for topics that have&nbsp;both:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Search traffic potential <\/strong>\u2013&nbsp;People are searching for these topics on YouTube and Google.<\/li>\n<li><strong>Video intent<\/strong>&nbsp;\u2013 People who prefer to watch a video instead of reading.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>Here\u2019s how to find these topics:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a><\/li>\n<li>Run this search: <code>site:youtube.com inurl:watch title:topic<\/code><\/li>\n<li>Sort the results by <strong>Page traffic<\/strong><\/li>\n<\/ol>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/01\/13-content-explorer-video-topics.jpg\" alt=\"Content Explorer search results \"><\/figure>\n\n\n\n<p>This should give you a list of relevant YouTube videos that currently get organic search traffic from Google. Eyeball the list for ones that are relevant to your business, then create a video that&nbsp;ranks:<\/p>\n\n\n\n<p>\n<\/p><div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-bobu_vcwnvy\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-bobu_vcwnvy\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/BObU_VCwnvY?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/BObU_VCwnvY?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n\n<p><strong>Recommended reading:<\/strong>&nbsp;<em><a href=\"https:\/\/ahrefs.com\/blog\/video-seo\/\">Video SEO: How to Rank YouTube Videos on Google<\/a><\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"16. Run ads on less popular platforms\" data-section=\"16-run-ads-on-less-popular-platforms\">\n\n\n\n<h2 class=\"wp-block-heading\">16. Run ads on less popular platforms<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Everyone knows Facebook, Instagram, and Google Ads. Those are the go-tos when it comes to <a href=\"https:\/\/ahrefs.com\/blog\/ppc-marketing\/\">paid advertising<\/a>. But don\u2019t forget that YouTube, Twitter, Quora, and even TikTok have advertising platforms too. If your target audience is on these platforms and they fit your marketing objectives, then they\u2019re worth considering.<\/p>\n\n\n\n<p>For example, we regularly run ads on YouTube.<\/p>\n\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">If you create YT tutorials that feature your product, consider spending \ud83d\udcb0 on ads. Doesn\u2019t have to be a lot. In July, we spent 154.62 SGD (~112.75 USD) for 174.8 hours of watch time (10,488 minutes).<br><br>That\u2019s $0.01\/min or $0.65\/hour. Name a cheaper medium for relevant\/focused attn<\/p>\n\u2014 Sam Oh (@samsgoh) <a href=\"https:\/\/twitter.com\/samsgoh\/status\/1295086793008853003?ref_src=twsrc%5Etfw\">August 16,&nbsp;2020<\/a><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n<p>We also run ads on&nbsp;Quora:<\/p>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/01\/14-ads-on-quora.png\" alt=\"Ahrefs' ads manager on Quora \"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"17. Outsource boring tasks\" data-section=\"17-outsource-boring-tasks\">\n\n\n\n<h2 class=\"wp-block-heading\">17. Outsource boring tasks<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>There\u2019s a common saying that you should never do the same thing twice. If you find yourself doing something over and over again\u2014and you\u2019re not enjoying it at all\u2014then it\u2019s a task you can outsource.<\/p>\n\n\n\n<p>Some tasks can be easily completed with the right tool. For example, instead of \u201ccopy-pasting\u201d drafts to WordPress, we simply upload them by using Wordable.<\/p>\n\n\n\n<p>For other tasks, you may have to hire freelancers or even a full-time staff. Create standard operating procedures (SOPs), hire and train people using those documents, and refine your system.<\/p>\n\n\n\n<p>Learn how to outsource your marketing tasks using the framework below (it\u2019s for SEO but can be generalized across any marketing channels):<\/p>\n\n\n\n<p><strong>Recommended reading:<\/strong>&nbsp;<em><a href=\"https:\/\/ahrefs.com\/blog\/outsource-seo\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-outsourcing\/\">How to Outsource SEO (Simple Framework)<\/a><\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"18. Double down on what\u2019s working\" data-section=\"18-double-down-on-what\u2019s-working\">\n\n\n\n<h2 class=\"wp-block-heading\">18. Double down on what\u2019s working<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>As you\u2019re applying the tips from this post, keep a lookout for what\u2019s working. Do the same for the existing channels and tactics you\u2019ve been&nbsp;using.<\/p>\n\n\n\n<p>Then, double down on them. Invest your resources. Make it generate more returns for&nbsp;you.<\/p>\n\n\n\n<p>That\u2019s what we did at Ahrefs. We started with the blog. And when it was working, we scaled it up by <a href=\"https:\/\/ahrefs.com\/blog\/outsourcing-writers\/\">hiring more writers<\/a>, creating SOPs, etc. And since we knew that <a href=\"https:\/\/ahrefs.com\/blog\/content-marketing\/\">content marketing<\/a>&nbsp;was working for us, we invested in creating more content\u2014this time on <a href=\"https:\/\/www.youtube.com\/c\/AhrefsCom\">YouTube<\/a>.<\/p>\n\n\n\n<p>With an <a href=\"https:\/\/entrepreneurshandbook.co\/how-we-grew-our-8-figure-arr-by-65-two-years-straight-with-a-team-of-30-and-no-vc-8b28146b7960\">eight-figure annual recurring revenue (ARR)<\/a>, our results speak for themselves.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"19. Be different\" data-section=\"19-be-different\">\n\n\n\n<h2 class=\"wp-block-heading\">19. Be different<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Pablo Picasso once said, \u201cGood artists copy, great artists steal.\u201d<\/p>\n\n\n\n<p>Inspired by this quote, marketers started copying each other. If there was a strategy that worked, countless others would follow suit\u2014sometimes without consideration for their own circumstances.<\/p>\n\n\n\n<p>Sometimes, this idea worked. But most of the time, what happened was that the marketplace was glutted with imitations.<\/p>\n\n\n\n<p>https:\/\/twitter.com\/timsoulo\/status\/1149600136932184064<\/p>\n\n\n\n<p>Marketing is about differentiation. That\u2019s why you need a positioning strategy. That\u2019s why you create a comparison page. You want to stand above the competition. But if you are the same as the rest, there\u2019s no reason for others to choose you.<\/p>\n\n\n\n<p>I think there\u2019s nothing wrong with following best practices. But try to add your own twist. For example, look at <a href=\"https:\/\/ahrefs.com\/\">our homepage<\/a>&nbsp;and <a href=\"https:\/\/ahrefs.com\/vs\">our versus page<\/a>.<\/p>\n\n\n\n<p>The tactics we used are not unique, but we\u2019ve always tried to be different.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>I hope you\u2019ve walked away from this post with a handful of actionable digital marketing tips you can test for your business.<\/p>\n\n\n\n<p>Did I miss out on any cool tips? If you have any to share, let me know <a href=\"https:\/\/twitter.com\/siquanong\">on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Get ready to implement the tips below, which will improve your business: Set SMART marketing objectives Track the right&nbsp;KPIs Design a simple, logical website structure Create a clear positioning statement Create a Google Business Profile Target low-competition topics Build<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":138133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[390],"tags":[],"coauthors":[339],"class_list":["post-138131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>19 Easy (But Effective) Digital Marketing Tips<\/title>\n<meta name=\"description\" content=\"Implement these simple yet effective digital marketing tips to improve your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/digital-marketing-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"19 Easy (But Effective) Digital Marketing Tips\" \/>\n<meta property=\"og:description\" content=\"Start implementing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/digital-marketing-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-26T19:22:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-12T13:52:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/01\/fb_digital_marketing_tips.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" 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