{"id":137834,"date":"2024-07-30T05:44:30","date_gmt":"2024-07-30T10:44:30","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=137834"},"modified":"2024-10-16T15:02:19","modified_gmt":"2024-10-16T20:02:19","slug":"competitor-analysis-tools","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/competitor-analysis-tools\/","title":{"rendered":"10 Best Competitor Analysis Tools Under $300"},"content":{"rendered":"\n
Looking for a competitor analysis tool that does it all? Well, they\u2019re a bit pricey. They can cost about $1000 per seat or $10000 per annual contract, plus set-up fees apply in some cases. I\u2019m sure these tools are great, and that price tag is perfectly reasonable for enterprise-level businesses, but for many businesses out there, that\u2019s out of reach. <\/div>\n\n\n\n

So what are the competitor analysis tools for the \u201crest of us\u201d? Here\u2019s a selection of excellent tools that offer the same functionalities as these enterprise-level solutions, and more, for under $300 each or even for free:<\/p>\n\n\n\n

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  1. Competitors App<\/a><\/strong> \u2014 best budget tool for all-in-one competitor monitoring. This tool will keep you notified of content published by your competitors, and all content about your competitors, all in one place. Price: $19.9\/mo.<\/li>\n\n\n\n
  2. Ahrefs<\/a><\/strong> \u2014 best for SEO and SEM competitor tracking and analysis. Use it for a deep dive into SEO and search ad analysis and steal traffic from your competitors\u2019 most successful content. Price: $129\/mo (Starter plan available at $29).<\/li>\n\n\n\n
  3. Visualping<\/a><\/strong> \u2014 best UX, CRO, and website competitor monitoring. Whenever the competitor changes something on their site, you\u2019ll be the first to know. Price: $10\/mo (free plan available).<\/li>\n\n\n\n
  4. Brand24<\/a><\/strong> \u2014 best for social media competitive tracking and analysis. See what people like and dislike about your competitors and use it to make improvements in your product or service. Price: $99\/mo.<\/li>\n\n\n\n
  5. SparkToro<\/a><\/strong> \u2014 best for competitor audience analysis. If you want to reach your competitors\u2019 audience, this is how you\u2019ll find them. Price: $50\/mo, free plan available.<\/li>\n\n\n\n
  6. Mailcharts<\/a><\/strong> \u2014 best for email and SMS competitor monitoring. Copy competitors\u2019 best ideas for newsletters, email workflows, and email blasts, and make your work easier. Price: $149\/mo.<\/li>\n\n\n\n
  7. vidIQ<\/a><\/strong> \u2014 best for YouTube competitor analysis. Grow your YouTube channel by reverse-engineering your competitors\u2019 success. Pricing: $10\/mo, free plan available.<\/li>\n\n\n\n
  8. Official ad libraries<\/strong> \u2014 best for social media PPC competitor intelligence<\/a>. Snoop on your competitors\u2019 campaigns to make your ads stand out. Free.<\/li>\n\n\n\n
  9. BuiltWith<\/a><\/strong> \u2014 best for website tech stack analysis tool. Interestingly, you can also see who uses your competitors and get a list of potential leads. Price: $295\/mo.<\/li>\n\n\n\n
  10. ChatGPT<\/a><\/strong> \u2014 does the heavy lifting of data analysis, data cleaning & visualization for reports and analyzing competitors\u2019 content. Can compensate for some AI features of enterprise solutions. Price: 20$, free plan available.<\/li>\n<\/ol>\n\n\n\n

    <\/a>How I tested the tools<\/h2>\n\n\n\n

    I wanted to find the best tools for small and medium businesses (i.e., affordable and flexible pricing) and, at the same time, collate a list of tools that cover all marketing channels you may want to monitor (SEO, social media, email, etc.).<\/p>\n\n\n\n

    I personally also tested all of these tools to see if they live up to their promise and some I\u2019ve been relying on for years. So in the remaining part of the article, I\u2019ll share a few solid ideas on how to make good use of these tools and highlight one handpicked awesome feature from each.<\/p>\n\n\n\n

    Finally, I update this article from time to time to see if there new tools, better tools, updated pricing, or new noteworthy features. So, what you see is the latest version of this evolving guide.<\/p>\n\n\n\n

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