{"id":137817,"date":"2022-01-12T09:58:28","date_gmt":"2022-01-12T14:58:28","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=137817"},"modified":"2023-05-12T06:08:02","modified_gmt":"2023-05-12T11:08:02","slug":"small-business-marketing","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/small-business-marketing\/","title":{"rendered":"13 Inexpensive Small-Business Marketing Ideas That Actually Work"},"content":{"rendered":"\n<div class=\"intro-txt\">Want to give your small business a marketing boost? Try one of the ideas&nbsp;below.<\/div>\n\n\n\n<p>They\u2019re inexpensive, and they <strong>work. <\/strong><\/p>\n\n\n\n<p>Here\u2019s the&nbsp;list:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#1-set-up-google-business-profile\">Set up your Google Business Profile<\/a><\/li>\n<li><a href=\"#2-featured-on-local-list-posts\">Get featured on local list&nbsp;posts<\/a><\/li>\n<li><a href=\"#3-list-on-directories-and-marketplaces\">Get listed on directories and marketplaces<\/a><\/li>\n<li><a href=\"#4-get-more-reviews\">Get more reviews<\/a><\/li>\n<li><a href=\"#5-target-seasonal-events\">Target seasonal events<\/a><\/li>\n<li><a href=\"#6-do-seo-existing-pages\">Do SEO for your existing pages<\/a><\/li>\n<li><a href=\"#7-run-giveaway-of-product\">Run a giveaway of your product<\/a><\/li>\n<li><a href=\"#8-partner-with-influencers\">Partner with influencers<\/a><\/li>\n<li><a href=\"#9-leverage-existing-pages-and-spaces\">Leverage existing pages and spaces<\/a><\/li>\n<li><a href=\"#10-turn-one-time-purchases-into-subscriptions\">Turn one-time purchases into subscriptions<\/a><\/li>\n<li><a href=\"#11-bundle-your-products\">Bundle your products<\/a><\/li>\n<li><a href=\"#12-create-referral-program\">Create a referral program<\/a><\/li>\n<li><a href=\"#13-set-up-drip-campaign\">Set up drip campaigns<\/a><\/li>\n<\/ol>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Set up your Google Business Profile\" data-section=\"1-set-up-google-business-profile\">\n\n\n\n<h2 class=\"wp-block-heading\">1. Set up your Google Business Profile<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Google Business Profile (formerly Google My Business) is a free tool from Google that allows you to create, manage, and optimize your Google Business Profile.<\/p>\n\n\n\n<p>Basically, doing this will improve your rankings in local search queries and Google Maps.<\/p>\n\n\n\n<p>Setting it up and optimizing it only take 30 minutes\u2014a low-hanging fruit. If you\u2019ve not done it yet, I\u2019ll recommend you do it&nbsp;now.<\/p>\n\n\n\n<p><strong>Recommended reading:<\/strong>&nbsp;<em><a href=\"https:\/\/ahrefs.com\/blog\/google-my-business\/\">How to Optimize Google My Business in 30 Minutes<\/a><\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Get featured on local list posts\" data-section=\"2-featured-on-local-list-posts\">\n\n\n\n<h2 class=\"wp-block-heading\">2. Get featured on local list&nbsp;posts<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>\u201cBest of\u201d lists exist for almost anything in almost any city. You can find the best spas in Singapore:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/1-google-serp-best-spas.jpg\" alt=\"Google SERP of &quot;best spas singapore&quot;\"><\/figure>\n<\/div>\n\n\n<p>Or the best spin studios in London:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/2-google-serp-best-spin-studios.jpg\" alt=\"Google SERP of &quot;best spin studios london&quot;\"><\/figure>\n<\/div>\n\n\n<p>These pages usually get a decent amount of traffic and will expose your business to readers. So your goal is to appear on these pages, which feature lists that fall under topics relevant to your business.<\/p>\n\n\n\n<p>Here\u2019s how to find these pages to&nbsp;pitch:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Install Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/seo-toolbar\">SEO Toolbar <\/a><\/li>\n<li>Search Google for something that\u2019s likely to return relevant lists for your business<\/li>\n<li>Look for blog posts with traffic<\/li>\n<\/ol>\n\n\n\n<p>For example, if you own a ramen restaurant in Singapore, you can search for \u201cbest ramen restaurant singapore.\u201d This gives you a list of \u201cbest of\u201d pages you can pitch to. Use the <a href=\"https:\/\/ahrefs.com\/seo-toolbar\">SEO Toolbar<\/a>&nbsp;to see which of these pages get traffic:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/3-ahrefs-toolbar.jpg\" alt=\"Ahrefs' SEO Toolbar showing data for each result on Google SERP\"><\/figure>\n<\/div>\n\n\n<p>If you find that you\u2019re not featured on any of these pages, find the site owner\u2019s or editor\u2019s email address. Then give a pitch, requesting them to include your business. But don\u2019t expect to be included just like that. You\u2019ll usually have to invite them to sample your product or service.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Pro tip<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Don\u2019t just search for the most obvious terms. Try thinking out of the box too. For example, if you\u2019re a glamping provider, the most obvious term may be \u201cbest glamping Singapore.\u201d<\/p>\n\n\n\n<p>But glamping is an awesome date idea too. So why not pitch to be included in topics like \u201cbest date ideas Singapore\u201d? There are plenty of other ideas too: best outdoor activities in Singapore, best things to do in Singapore, best things to do with kids in Singapore, and so&nbsp;on.<\/p>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Get listed on popular directories and marketplaces\" data-section=\"3-list-on-directories-and-marketplaces\">\n\n\n\n\n\n<h2 class=\"wp-block-heading\">3. Get listed on popular directories and marketplaces<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Google is only one way people find businesses online. There are other directories and marketplaces people use too. For example, they may use Yelp to find restaurants, TripAdvisor to find hotels, or Avvo to find lawyers.<\/p>\n\n\n\n<p>Likewise, your goal is to appear in any relevant directories so that people can easily find your business. To look for suitable directories, Google \u201c[type of business] near me.\u201d Then look for directories in the search results.<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/4-serp-directories.jpg\" alt=\"Google SERP of &quot;italian restaurants near me&quot;\"><\/figure>\n<\/div>\n\n\n<p>Another method is to use Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/link-intersect\">Link Intersect tool<\/a>, which is a tool that shows you who\u2019s linking to multiple competitors, but not you. Here\u2019s how:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <a href=\"https:\/\/ahrefs.com\/link-intersect\">Link Intersect<\/a><\/li>\n<li>Enter a few of your competitors\u2019 homepages in the top section<\/li>\n<li>Enter your website in the bottom section<\/li>\n<\/ol>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/5-link-intersect.png\" alt=\"Link Intersect tool\"><\/figure>\n<\/div>\n\n\n<p>Then, hit \u201cShow link opportunities.\u201d<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/6-link-intersect-results.png\" alt=\"List of domains not linking to yourcafe.com\"><\/figure>\n<\/div>\n\n\n<p>Look through the list and see if there are any directories. For example, this site looks like it is a directory and links to all three competitors\u2019 sites.<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/7-directory.png\" alt=\"Site that links to competitors \"><\/figure>\n<\/div>\n\n\n<p>Go to the website and see how you can be added to the directory.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Get more reviews\" data-section=\"4-get-more-reviews\">\n\n\n\n<h2 class=\"wp-block-heading\">4. Get more reviews<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>In all, <a href=\"https:\/\/www.qualtrics.com\/blog\/online-review-stats\/\">93% of consumers<\/a>&nbsp;say that online reviews have influenced their purchase decisions. So the more positive reviews you have, the likelier it is for someone to buy from your business.<\/p>\n\n\n\n<p>Not only that, typically speaking, if you want to rank higher on directories or marketplaces (#3), it is likely you\u2019ll need more reviews. One thing, though: On most of the major directories, it is against guidelines to offer incentives for reviews. As a result, you may be penalized for doing&nbsp;so.<\/p>\n\n\n\n<p>So how can you get more reviews?<\/p>\n\n\n\n<p>The simplest way is to make it easy for people to review your business. Create a link that your customers can access easily so that they don\u2019t have to figure things out. The fewer hoops to jump through, the more likely customers will leave a review for&nbsp;you.<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/8-google-review.png\" alt=\"&quot;Share review form&quot; button to share Google Business Profile\"><\/figure>\n<\/div>\n\n\n<p>The timing matters too. Ask them to review your business <strong>only if<\/strong>&nbsp;they have expressed satisfaction. It may be after a customer compliments you on the delicious food at your eatery or shares a positive Net Promoter Score (NPS) online.<\/p>\n<p><b>Recommended reading:<\/b> <a href=\"https:\/\/ahrefs.com\/blog\/word-of-mouth-marketing\/\"><i><span style=\"font-weight: 400;\">Word-of-Mouth Marketing: A Simple Tried &amp; Tested Guide<\/span><\/i><\/a><\/p>\n\n\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Target seasonal events\" data-section=\"5-target-seasonal-events\">\n\n\n\n<h2 class=\"wp-block-heading\">5. Target seasonal events<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>No matter which country you reside in, there are plenty of seasonal occasions and events that people are willing to spend good money on. Examples include Valentine\u2019s Day, Black Friday, Cyber Monday, Christmas, and Singles\u2019 Day (Asia).<\/p>\n\n\n\n<p>Your business should capitalize on people\u2019s willingness to&nbsp;spend.<\/p>\n\n\n\n<p>One way you can do this is to find seasonal topics and rank for them. Here\u2019s how you can find these topics:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n<li>Enter a few relevant keywords<\/li>\n<li>Go to the <strong>Matching terms<\/strong>&nbsp;report<\/li>\n<li>In the <strong>Include<\/strong>&nbsp;box, enter a few holiday keywords (e.g., Black Friday, Father\u2019s Day) and choose <strong>Any word<\/strong>.<\/li>\n<\/ol>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/9-matching-terms.jpg\" alt=\"Matching terms report results\"><\/figure>\n<\/div>\n\n\n<p>From here, eyeball the list for relevant topics you can target, then <a href=\"https:\/\/ahrefs.com\/seo\/seo-content\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-content\/\">create content that ranks for it<\/a>.<\/p>\n\n\n\n<p><strong>Recommended viewing:<\/strong>&nbsp;<em><a href=\"https:\/\/www.youtube.com\/watch?v=OJJXxc-9pBs\">Holiday SEO Tips to Maximize Organic Traffic<\/a><\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Do SEO for your existing pages\" data-section=\"6-do-seo-existing-pages\">\n\n\n\n<h2 class=\"wp-block-heading\">6. Do SEO for your existing pages<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Here\u2019s an interesting statistic: <a href=\"https:\/\/ahrefs.com\/blog\/seo-statistics\/\">53.3% of all website traffic<\/a>&nbsp;comes from organic search. Yet, according to <a href=\"https:\/\/ahrefs.com\/blog\/search-traffic-study\/\">our study of 1 billion pages<\/a>, 90.63% of pages get zero traffic from Google.<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/10-no-organic-traffic.png\" alt=\"Pie chart showing 90.63% of pages get no traffic from Google\"><\/figure>\n<\/div>\n\n\n<p>One of the reasons is most of these pages aren\u2019t optimized for <a href=\"https:\/\/ahrefs.com\/blog\/what-is-seo\/\">SEO<\/a>.<\/p>\n\n\n\n<p>If you want to rank high on Google and get passive, organic traffic over time, you have to optimize your pages for&nbsp;SEO.<\/p>\n\n\n\n<p>First, let\u2019s start by identifying pages on your site that do not currently get any search traffic. Here\u2019s how to do&nbsp;this:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n<li>Enter your domain<\/li>\n<li>Go to <strong>Overview 2.0<\/strong>&nbsp;and scroll to the <strong>Organic pages by traffic<\/strong>&nbsp;chart<\/li>\n<\/ol>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/11-organic-pages-by-traffic.png\" alt=\"&quot;Organic pages by traffic&quot; bar chart\"><\/figure>\n<\/div>\n\n\n<p>Click on the \u201c0\u201d bar, and it\u2019ll show you all the pages on your site that do not get any search traffic.<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/12-pages-without-traffic.jpg\" alt=\"List of pages that have no traffic\"><\/figure>\n<\/div>\n\n\n<p>Look through the list and note down those pages that are important to you. They should be your priority. Then follow the guide below on how to improve your pages\u2019 rankings.<\/p>\n\n\n\n<p><strong>Recommended reading:<\/strong>&nbsp;<em><a href=\"https:\/\/ahrefs.com\/blog\/how-to-rank-higher-on-google\/\">How to Rank Higher on Google (6 Easy&nbsp;Steps)<\/a><\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Run a giveaway of your product\" data-section=\"7-run-giveaway-of-product\">\n\n\n\n<h2 class=\"wp-block-heading\">7. Run a giveaway of your product<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Everyone loves freebies. Give away your product\u2014and you\u2019ll get to promote it, raise brand awareness, and even collect email addresses along the&nbsp;way.<\/p>\n\n\n\n<p>Doing a giveaway is pretty easy. Set it up with a free tool like <a href=\"https:\/\/kingsumo.com\/\">KingSumo<\/a>,&nbsp;and you\u2019ll be good to&nbsp;go.<\/p>\n\n\n\n<div style=\"width: 1130px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/13-giveaway.jpg\" alt=\"Contest page showing prize details and text field for participants to enter email address\/FB details\" width=\"1120\" height=\"1348\"><p class=\"wp-caption-text\">An example of a giveaway setup using KingSumo.<\/p><\/div>\n\n\n\n\n\n<p>You can even gamify the giveaway by handing out more entries if participants complete a set of actions. The good news? KingSumo does this automatically for you&nbsp;too:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/14-giveaway-game.jpg\" alt=\"List of actions for participants to complete \"><\/figure>\n<\/div>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Partner with influencers\" data-section=\"8-partner-with-influencers\">\n\n\n\n<h2 class=\"wp-block-heading\">8. Partner with influencers<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>American entrepreneur Tim Ferriss <a href=\"https:\/\/tim.blog\/2016\/04\/25\/my-10-favorite-purchases-in-10-months\/\">sold out wild sardines and Mizzen+Main\u2019s shirts<\/a>&nbsp;after one podcast shout-out. Kpop singer Hwasa <a href=\"https:\/\/www.koreaboo.com\/lists\/5-times-hwasa-effect-sold-everything-mamamoos-hwasa-touches\/\">sold out dishes at a local restaurant in Korea<\/a>&nbsp;after she was filmed eating there.<\/p>\n\n\n\n<p>Work with influencers to tap into their audience. Their followers trust them and are happy to buy whatever the influencer recommends.<\/p>\n\n\n\n<p>This happens at Ahrefs too. Even without an influencer marketing campaign, an endorsement from an industry expert has led to a significant boost in sign-ups:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/15-registrations.png\" alt=\"Ahrefs' inbox with filters applied. Shows over 400 messages related to Backlinko\"><\/figure>\n<\/div>\n\n\n<p>There are plenty of ways you can work with influencers. For example, if you\u2019re a restaurant owner, invite them for a tasting session. Or you can give them your product for&nbsp;free.<\/p>\n\n\n\n<p>However, unpaid engagements mean the influencer may not be inclined to promote you. If you have the budget, you can work with them on a paid basis. You don\u2019t have to work with celebrities. You can always work with nano or micro influencers to reach more people at lower&nbsp;costs.<\/p>\n\n\n\n<p>You can even combine this idea with other ideas in this article. For example, you can get them to join your referral program (idea #12) or partner with them to do a giveaway (idea #7):<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/16-influencer-giveaway.jpg\" alt=\"Mongabong's sponsored Insta post about a giveaway\"><\/figure>\n<\/div>\n\n\n<p><strong>Recommended reading: <\/strong><em><a href=\"https:\/\/ahrefs.com\/blog\/influencer-marketing\/\">Influencer Marketing in 2021: Definition, Examples, and Tactics<\/a><\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Leverage existing (but underutilized) pages and spaces\" data-section=\"9-leverage-existing-pages-and-spaces\">\n\n\n\n<h2 class=\"wp-block-heading\">9. Leverage existing (but underutilized) pages and spaces<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Thank-you pages, cart pages, email confirmation pages, receipts, and more. Most businesses just leave them as is, but they\u2019re actually underutilized real estate.<\/p>\n\n\n\n<p>More can be done with them. You can add upsells, add cross-sells, collect emails, ask for reviews, etc., on these&nbsp;pages.<\/p>\n\n\n\n<p>For example, after you sign up for <a href=\"https:\/\/www.iwillteachyoutoberich.com\/\">Ramit Sethi\u2019s email list<\/a>&nbsp;and click \u201cconfirm,\u201d you\u2019ll be redirected to a page where he offers you a few free downloadable resources and a link to check out his paid course.<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/17-email-confirmation-page.jpg\" alt=\"Part of webpage showing a video and &quot;learn more&quot; link below\"><\/figure>\n<\/div>\n\n\n<p>Other examples include Amazon showing recommended or sponsored products on its cart&nbsp;page:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/18-amazon-sponsored-products.jpg\" alt=\"Cart page showing item added to cart. To the right, a list of sponsored products\"><\/figure>\n<\/div>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. Turn one-time purchases into subscriptions\" data-section=\"10-turn-one-time-purchases-into-subscriptions\">\n\n\n\n<h2 class=\"wp-block-heading\">10. Turn one-time purchases into subscriptions<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Pret A Manger offers a <a href=\"https:\/\/www.pret.co.uk\/en-GB\/pretcoffeesub\">monthly coffee subscription for only \u00a325<\/a>.<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-139903\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/01\/pret-coffee-sub.jpg\" alt width=\"1430\" height=\"944\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/01\/pret-coffee-sub.jpg 1430w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/01\/pret-coffee-sub-644x425.jpg 644w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/01\/pret-coffee-sub-768x507.jpg 768w\" sizes=\"auto, (max-width: 1430px) 100vw, 1430px\"><\/figure>\n<\/div>\n\n\n<p>If you\u2019re a regular coffee drinker, this is an amazing deal. So why would Pret do this? A few reasons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Guaranteed income <\/strong>\u2013&nbsp;A person may not drink Pret\u2019s coffee every day. That represents a \u201cpotential\u201d loss of income. A subscription model gives Pret a fixed amount of sales per&nbsp;month.<\/li>\n<li><strong>Habit building <\/strong>\u2013 There are lots of coffee options in the U.K. Pret is only one of them. But someone with a Pret subscription becomes more likely to get coffee from Pret and, therefore, build a&nbsp;habit.<\/li>\n<\/ul>\n\n\n\n<p>If you have a product or service that is bought regularly, consider asking customers if they want to turn their purchases into a recurring affair. Coffee is one such product, but there are&nbsp;more.<\/p>\n\n\n\n<p>For example, Onnit asks customers if they want to buy supplements on a recurring basis, as opposed to just a one-off:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/20-onnit-subscribe-and-save.jpg\" alt=\"Onnit's Krill Oil purchase page, with dropdown option for repeated purchases  \"><\/figure>\n<\/div>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"11. Bundle your products\" data-section=\"11-bundle-your-products\">\n\n\n\n<h2 class=\"wp-block-heading\">11. Bundle your products<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If providing a subscription is not applicable to your business, then you can always offer customers the option to buy a bundle.<\/p>\n\n\n\n<p>For example, Beardbrand offers customers an option to buy a bundle of three beard oils (with a discount as an incentive):<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/21-beardbrand-bundle.jpg\" alt=\"Beardbrand's copy encouraging customers to get their oils in bundles \"><\/figure>\n<\/div>\n\n\n<p>Frank Body upsells its original coffee scrub by offering a scrub&nbsp;kit:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/22-frank-body-scrub-bundle.png\" alt=\"&quot;Add to cart&quot; option to buy scrub kit\"><\/figure>\n<\/div>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"12. Create a referral program\" data-section=\"12-create-referral-program\">\n\n\n\n<h2 class=\"wp-block-heading\">12. Create a referral program<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Some satisfied customers may naturally recommend your products to their friends. However, most need prodding. This is where you can use a referral program\u2014create incentives that encourage customers to tell their friends about&nbsp;you.<\/p>\n\n\n\n<p>The success of your referral program depends on the incentive. For that, you can either give away a cash or non-cash reward:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cash rewards<\/strong>&nbsp;\u2013&nbsp;For every new customer someone refers, you give them and the person they referred $X. Neobank <a href=\"https:\/\/www.revolut.com\/en-SG\/referral\">Revolut<\/a>&nbsp;is one such example.<\/li>\n<li><strong>Non-cash rewards <\/strong>\u2013&nbsp;For every new customer someone refers, you give them and the person discounts, store credits, free products, or more. For example, MeUndies gives away a <a href=\"https:\/\/www.meundies.com\/invite\">$20 discount off the next purchase<\/a>&nbsp;with every successful referral.<\/li>\n<\/ul>\n\n\n\n<p>Which one should you choose?<\/p>\n\n\n\n<p>If your product is not something customers buy frequently (e.g., a mattress), then a cash reward may be more enticing. If the product is often bought (e.g., clothes), then store credits for the customers\u2019 next purchase may be more exciting.<\/p>\n\n\n\n<p><strong>Recommended reading:<\/strong>&nbsp;<em><a href=\"https:\/\/www.referralcandy.com\/blog\/47-referral-programs\/\">10+ Top E-Commerce Referral Programs to Learn&nbsp;From<\/a><\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"13. Set up drip campaigns\" data-section=\"13-set-up-drip-campaign\">\n\n\n\n<h2 class=\"wp-block-heading\">13. Set up drip campaigns<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>When someone signs up for your email list, they\u2019re starting to like you. They\u2019ve consumed one piece (or a few pieces) of your content, decided they enjoyed it, and signed up for more. But at this point, they may not exactly know what you do or what you&nbsp;sell.<\/p>\n\n\n\n<p>Creating an email drip campaign can help nurture the subscriber, introduce them to your products, and (hopefully) get them to&nbsp;buy.<\/p>\n\n\n\n<p>So what is a drip campaign?<\/p>\n\n\n\n<p>Drip campaigns are a series of emails triggered automatically at specified intervals or after a user completes a specific action that you track. This can be as simple as introducing them to more of your content so that they become familiar with your brand (what we do at Ahrefs):<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/23-ahrefs-newsletter.png\" alt=\"Email from Ahrefs sharing links to more content \"><\/figure>\n<\/div>\n\n\n<p>You can also create a multiday email series\u2014like what Rhonda Patrick does after you sign up for her email list. In her first email, she offers immediate value: a free video and slide deck usually reserved for premium members:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/24-rhonda-patrick-email.jpg\" alt=\"Excerpt of Rhonda's first email\"><\/figure>\n<\/div>\n\n\n<p>She continues to send a few emails that feature premium content, giving subscribers a taste of the incredible value they\u2019ll get:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/25-rhonda-patrick-email-2.jpg\" alt=\"Excerpt of Rhonda's subsequent email\"><\/figure>\n<\/div>\n\n\n<p>Ten days and six emails later, Rhonda finally sends the call to action\u2014sign up for her premium membership:<\/p>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/26-rhonda-patrick-email-3.jpg\" alt=\"Rhonda's 6th email where she sends the CTA\"><\/figure>\n<\/div>\n\n\n<p>By then, you\u2019d have received so much value from her that signing up is a no-brainer.<\/p>\n\n\n\n<p>Think about the objectives you want to achieve with your emails. Then create an email sequence to bring your subscribers closer to that. But always remember to give value first\u2014don\u2019t just ask them to buy something from the get-go.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>You can implement any of these ideas for your small business, but make sure they fit into your overall <a href=\"https:\/\/ahrefs.com\/blog\/marketing-strategy\/\">marketing strategy<\/a>. Don\u2019t chase a tactic for the sake of it. Remember that each one you execute should bring you one step closer to your <a href=\"https:\/\/ahrefs.com\/blog\/marketing-objectives\/\">marketing objectives<\/a>.<\/p>\n\n\n\n<p>Did I miss out on any cool <a href=\"https:\/\/ahrefs.com\/blog\/small-business-marketing-strategies\/\">small-business marketing<\/a>&nbsp;tactics? Let me know <a href=\"https:\/\/twitter.com\/siquanong\">on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>They\u2019re inexpensive, and they work. Here\u2019s the&nbsp;list: Set up your Google Business Profile Get featured on local list&nbsp;posts Get listed on directories and marketplaces Get more reviews Target seasonal events Do SEO for your existing pages Run a giveaway of<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":137819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[390],"tags":[],"coauthors":[339],"class_list":["post-137817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>13 Inexpensive Small-Business Marketing Ideas That Actually Work<\/title>\n<meta name=\"description\" content=\"Give your business a boost by trying one of these tactics. 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