{"id":137706,"date":"2022-01-11T20:07:51","date_gmt":"2022-01-12T01:07:51","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=137706"},"modified":"2024-12-27T05:55:36","modified_gmt":"2024-12-27T10:55:36","slug":"how-to-write-a-press-release","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/how-to-write-a-press-release\/","title":{"rendered":"How to Write a Press Release (+ Free Template)"},"content":{"rendered":"\n<div class=\"intro-txt\">A well-crafted press release can help relationship-building, manage a brand\u2019s image, and improve SEO.<\/div>\n\n\n\n<p>Here\u2019s everything you need to know about press releases, including a step-by-step guide to writing a good&nbsp;one:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#1-what-is-a-press-release\">What a press release is<\/a><\/li>\n\n\n\n<li><a href=\"#2-when-to-use-press-release\">When to use a press release<\/a><\/li>\n\n\n\n<li><a href=\"#3-how-distributed\">How to distribute a press release<\/a><\/li>\n\n\n\n<li><a href=\"#4-what-to-avoid-in-press-release\">What to avoid in a press release<\/a><\/li>\n\n\n\n<li><a href=\"#5-how-to-craft-press-release\">How to craft a press release<\/a><\/li>\n\n\n\n<li><a href=\"#6-track-press-release-performance\">Tracking a press release\u2019s performance<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Press release template<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Do note our template is only a guide. Be sure to consult the style guide your company uses and tweak the template accordingly. <a href=\"https:\/\/docs.google.com\/document\/d\/1RVhoR0MNYfSSnBsCFLVc2TG3xypHybKF67-d3m4S2eI\/copy\">Get the template here<\/a>.<\/p>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What's a press release?\" data-section=\"1-what-is-a-press-release\">\n\n\n\n<h2 class=\"wp-block-heading\">What\u2019s a press release?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>A press release is an official statement delivered to members of the media. It\u2019s commonly used to share something newsworthy that a company has done with the aim of securing media coverage.<\/p>\n<p>It\u2019s typically written:<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li>In-house by the company\u2019s&nbsp;communications team.<\/li>\n\n\n\n<li>By a third-party vendor, such as a hired PR agency.<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"When is a press release used?\" data-section=\"2-when-to-use-press-release\">\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\">When is a press release used?<\/h2>\n<p>\n\n<\/p>\n<\/div><\/div>\n<p>\n\n<\/p>\n<p>Press releases are versatile and are often used to announce:<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li>The&nbsp;launch of a product, service, campaign, event, or business.<\/li>\n\n\n\n<li>Major updates to a company, such as its rebranding, restructuring, or new hires (normally at the exec&nbsp;level).<\/li>\n\n\n\n<li>Information about a crisis.<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How is it distributed?\" data-section=\"3-how-distributed\">\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\">How is it distributed?<\/h2>\n<p>\n\n<\/p>\n<\/div><\/div>\n<p>\n\n<\/p>\n<p>This one\u2019s entirely up to you. In general, there are three ways of distributing a press release: manually, through a syndication service, or by way of a mailing list.<\/p>\n<p>\n\n<\/p>\n<p>Let\u2019s take a closer look at how it is distributed:<\/p>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\">Manually<\/h3>\n<p>\n\n<\/p>\n<p>We\u2019re all for manually distributing your press release. While it may be time-consuming, sending a personalized email (along with the press release) can increase your chances of getting media coverage.<\/p>\n<p>Our CMO, Tim Soulo, can vouch for this, having manually sent out over 100 personalized outreach emails <a href=\"https:\/\/ahrefs.com\/blog\/email-outreach\/\">as part of a link outreach experiment.<\/a><\/p>\n<p>At the risk of sounding stalkerish, it\u2019s also possible to <a href=\"https:\/\/ahrefs.com\/blog\/find-email-address\/\">find anyone\u2019s email address<\/a> today.<\/p>\n<p>Try tailoring your email with these suggestions. You&nbsp;can:<\/p>\n<p>\n\n<\/p>\n<p>&nbsp;<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li>Use an eye-catching email subject line. Editors and journalists receive scores of press releases daily. So make yours stand out with selling points, such as \u201cInterview opportunity with Apple CEO Tim&nbsp;Cook.\u201d<\/li>\n\n\n\n<li>Address your recipient by&nbsp;name.<\/li>\n\n\n\n<li>Briefly tell them why you\u2019re writing.<\/li>\n\n\n\n<li>Tie your message to their publication or business. (Why would this piece of news suit their publication?)<\/li>\n\n\n\n<li>Where relevant, suggest one to two story angles for their consideration. Include available interviewees\u2019 names and designations.<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<p>For the last point, use your discretion to decide if it\u2019s worth pitching story angles in your introductory email.<\/p>\n<p>This really depends on the nature of the news in your press release.<\/p>\n<p>For instance, the launch of a SaaS platform in Southeast Asia may capture the interest of multiple tech publications. To increase your chances of securing coverage, consider preparing one to two story pitches to go along with your email and press release.&nbsp;<\/p>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\">Via&nbsp;a syndication service<\/h3>\n<p>\n\n<\/p>\n<p>Syndication services act on your behalf to distribute press releases and have an extensive network of media contacts.<\/p>\n<p><a href=\"https:\/\/www.prnewswire.com\/\">PR Newswire<\/a>&nbsp;is one widely used option. It can be used to schedule or disseminate news to thousands of news agencies, media publishers, editors, and journalists instantly.<\/p>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\">Via your media contacts list<\/h3>\n<p>\n\n<\/p>\n<p>A press release can also be broadcast via a mailing list, maintained by either a company\u2019s communications team or a hired third-party agency.<\/p>\n<p>In these media contacts lists, you\u2019ll often find members of the media categorized by the publications they write for and the beats they specialize in\u2014such as tech, food and drinks, personal finance, entertainment, and so&nbsp;on.<\/p>\n<p>\n\n<\/p>\n<p>&nbsp;<\/p>\n<p>\n\n<\/p>\n<p>This ensures only relevant press releases are sent their way. It\u2019s a worthy distribution option if you\u2019re short on time <em>and <\/em>have amassed a considerable network of contacts.<\/p>\n<p>\n\n<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What to avoid in a press release\" data-section=\"4-what-to-avoid-in-press-release\">\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\">What to avoid in a press release<\/h2>\n<p>\n\n<\/p>\n<\/div><\/div>\n<p>\n\n<\/p>\n<p>Writing a press release is relatively easy once you get the hang of it. But it can also go very wrong, so take heed of the following:<\/p>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\">Not having a clear point of&nbsp;focus<\/h3>\n<p>\n\n<\/p>\n<p>We can\u2019t emphasize this enough: A press release should have just <strong>one<\/strong> newsworthy idea, whether you\u2019re talking about a product, campaign, service, or&nbsp;event.<\/p>\n<p>The rest of your press release should then complement this piece of information.<\/p>\n<p>If you\u2019re unsure, go back to the drawing board and ask yourself: \u201cWould <em>I <\/em>be interested in reading this and covering it as a news&nbsp;story?\u201d<\/p>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\">Being too&nbsp;wordy<\/h3>\n<p>\n\n<\/p>\n<p>Keep your press release around 400&nbsp;words.<\/p>\n<p>If it runs far longer than that, do a reread to cut out the fluff. Do you really need a whole paragraph detailing your company\u2019s mission and why it ties in with the product\u2019s launch? Is there jargon that may not be easily understood by the layman reader?<\/p>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\">Expressing opinions or sounding too promotional<\/h3>\n<p>\n\n<\/p>\n<p>The <a href=\"https:\/\/www.investopedia.com\/terms\/s\/soft-sell.asp#:~:text=Soft%20sell%20refers%20to%20an,customers%20and%20pushing%20them%20away.\">subtle sell<\/a> can be tricky to achieve, but you\u2019ll be in good stead once you find this balance.<\/p>\n<p>To do this, avoid using promotional words and statements\u2014such as \u201cworld\u2019s best,\u201d \u201cbest in class,\u201d \u201cgroundbreaking,\u201d and \u201cone of a kind,\u201d to name several.<\/p>\n<p>Unless you can back these up or are a leading business in your industry, such phrases could work against you by reducing your credibility.<\/p>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\">Using too many quotes<\/h3>\n<p>\n\n<\/p>\n<p>We recommend using no more than <strong>two<\/strong>&nbsp;quality quotes. What defines a quality quote, then? This brings us to the next&nbsp;point.<\/p>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\">Boring, clunky, or manufactured quotes<\/h3>\n<p>\n\n<\/p>\n<p>Choosing quotes is tricky business. As The Guardian <a href=\"https:\/\/www.theguardian.com\/small-business-network\/2014\/jul\/14\/how-to-write-press-release\">puts it<\/a>, your quotes should offer insight, not information.<\/p>\n<p>In essence, they should complement the facts\u2014rather than reiterate what\u2019s been said in the rest of the press release.<\/p>\n<p>Let\u2019s take a closer look at what makes a poorly written quote:<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li>A <strong>boring quote<\/strong>&nbsp;is one that adds no value to the press release, either by stating the obvious or repeating what\u2019s been said in the rest of the release.<\/li>\n<li>A <strong>clunky quote<\/strong>&nbsp;may use run-on sentences, take too long to get to the point, or use sweeping statements.<\/li>\n<li><strong>Manufactured quotes<\/strong> fall in the same camp as sounding too promotional.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.apple.com\/newsroom\/2021\/10\/introducing-the-next-generation-of-airpods\/\">Here\u2019s one<\/a> that checks all the boxes on this&nbsp;front:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-137694\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/1-clunky-quote.jpg\" alt=\"Clunky Apple quote\" width=\"1600\" height=\"524\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/1-clunky-quote.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/1-clunky-quote-680x223.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/1-clunky-quote-768x252.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/1-clunky-quote-1536x503.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p><em>Groundbreaking<\/em>, <em>incredible<\/em>, <em>magical<\/em>\u2014followed by a loaded, information-heavy quote that should have been paraphrased.<\/p>\n<p>\n\n<\/p>\n<p>&nbsp;<\/p>\n<p>\n\n<\/p>\n<p>Thankfully, Apple gets away with it because the tech major\u2019s success speaks for itself. In any other press release, though, you\u2019d likely cast doubt over the bold claims made.<\/p>\n<p>\n\n<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to craft a press release in 14 steps\" data-section=\"5-how-to-craft-press-release\">\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\">How to craft&nbsp;a press release in 14&nbsp;steps<\/h2>\n<p>\n\n<\/p>\n<\/div><\/div>\n<p>\n\n<\/p>\n<p>Now that we\u2019ve laid out the foundational must-knows, use this step-by-step guide to craft a good press release.<\/p>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\">1. Understand the AP Style guidelines<\/h3>\n<p>\n\n<\/p>\n<p>The Associated Press (AP) is one of the world\u2019s largest news agencies, and <a href=\"https:\/\/www.apstylebook.com\/\">its stylebook<\/a>&nbsp;is used as a reference point by journalists globally. It ensures consistency in your press release content.<\/p>\n<p>\n\n<\/p>\n<p>However, AP doesn\u2019t provide guidelines for formatting press releases. So we\u2019ve put together some general conventions you can&nbsp;use:<\/p>\n<p>\n\n<\/p>\n<h4>Use a common font<\/h4>\n<p>Stick to one commonly used font in your press release, such as Times New Roman or&nbsp;Arial.<\/p>\n<h4>Style your&nbsp;font<\/h4>\n<p>You can vary how your font is stylized throughout the press release\u2014such as bolding your headings and subheadings or italicizing text for image captions. We recommend&nbsp;using the following:<\/p>\n<ul class=\"wp-block-list\">\n<li>Header: 14&nbsp;pt<\/li>\n<li>Subheader: 12&nbsp;pt<\/li>\n<li>Body: 12&nbsp;pt<\/li>\n<li>Image captions: 10&nbsp;pt<\/li>\n<\/ul>\n<h4>Write in third person<\/h4>\n<p>Write in the third person\u2014as in <em>he, she, they<\/em>, etc.&nbsp;This applies to both brand mentions and quotes.<\/p>\n<ul>\n<li><strong>Brand mentions<\/strong><strong><br><\/strong>Apple mentions itself in the third person in all of its press releases, <a href=\"https:\/\/www.apple.com\/newsroom\/2021\/10\/introducing-the-next-generation-of-airpods\/\">including this one<\/a>. So instead of saying, \u201cWe have launched the third generation of AirPods,\u201d the company phrases itself like&nbsp;so:<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-137695\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/2-brand-mentions.png\" alt=\"Quote where Apple mentions itself\" width=\"1600\" height=\"230\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/2-brand-mentions.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/2-brand-mentions-680x98.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/2-brand-mentions-768x110.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/2-brand-mentions-1536x221.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>In quotes<br><\/strong>Another&nbsp;thing to note is, ideally, any featured persons should be quoted in the past tense\u2014so <em>said<\/em>, <em>shared, noted, <\/em>etc<em>.<\/em><strong><br><\/strong><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-137696\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/3-past-tense-quote.png\" alt=\"Quote by Tim Cook\" width=\"1600\" height=\"215\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/3-past-tense-quote.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/3-past-tense-quote-680x91.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/3-past-tense-quote-768x103.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/3-past-tense-quote-1536x206.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\">2. Choose your format<\/h3>\n<p>\n\n<\/p>\n<p>The structure of a press release doesn\u2019t deviate all that much, as you\u2019ll see from our <a href=\"https:\/\/docs.google.com\/document\/d\/1RVhoR0MNYfSSnBsCFLVc2TG3xypHybKF67-d3m4S2eI\/copy\">downloadable template<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>But there are different ways of <em>hosting<\/em>&nbsp;a press release, and you\u2019ll want to decide on this before getting to the actual writing. Here are three common ways of doing&nbsp;so:<\/p>\n<p>\n\n<\/p>\n<h4>In pdf format<\/h4>\n<p>The pdf is typically attached to your introductory email\u2014which we covered under distribution methods above\u2014as well as hosted on the company\u2019s website (usually under a \u201cPress\u201d or \u201cNewsroom\u201d section).<\/p>\n<p>\n\n<\/p><div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/4-press-release-format.jpg\" alt=\"Newsroom section on Apple's webpage\"><\/figure>\n<p><\/p><\/div>\n\n\n<h4>In interactive format<\/h4>\n<p>An interactive press release\u2014or multimedia press release\u2014is one that\u2019s hosted on a company\u2019s site as an article. You\u2019re able to copy and share its elements (e.g., text, images) easily or click on links to visit related pages.<\/p>\n<p><a href=\"https:\/\/www.apple.com\/newsroom\/2021\/10\/introducing-the-next-generation-of-airpods\/\">Here\u2019s<\/a> an example of a multimedia press release featuring Apple\u2019s new AirPods. In addition to hyperlinked text, there are downloadable images located throughout.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-137698\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/5-interactive-format.jpg\" alt=\"Image of girl running with AirPods. Download button at bottom-left corner\" width=\"1116\" height=\"765\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/5-interactive-format.jpg 1116w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/5-interactive-format-620x425.jpg 620w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/5-interactive-format-768x526.jpg 768w\" sizes=\"auto, (max-width: 1116px) 100vw, 1116px\"><\/p>\n<p>You\u2019ll also find these buttons located at the bottom of the press release:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-137699\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/6-interactive-format-buttons.png\" alt=\"Buttons to share article, copy text, and download images \" width=\"1075\" height=\"561\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/6-interactive-format-buttons.png 1075w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/6-interactive-format-buttons-680x355.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/6-interactive-format-buttons-768x401.png 768w\" sizes=\"auto, (max-width: 1075px) 100vw, 1075px\"><\/p>\n<h4>In email<\/h4>\n<p>If you\u2019re opting to manually distribute your press release, another commonly used alternative is to simply paste your formatted press release in the body copy of your&nbsp;email.<\/p>\n<p>This is especially effective for shorter press releases and eliminates the additional step of scrolling to the bottom to retrieve the&nbsp;pdf.<\/p>\n<p>However, editors and journalists generally prefer being able to copy text and download images easily. So do consider hosting your \u201cin email\u201d press release on your website too. (It\u2019ll also help you track your backlinks and mentions more easily.)<\/p>\n<p>\n\n\n\n<\/p>\n<h3 class=\"wp-block-heading\">3. Pick a newsworthy angle<\/h3>\n<p>\n\n<\/p>\n<p>To identify a newsworthy angle, start by thinking about the main idea you want to sell. Could it be the launch of an ecommerce campaign or an announcement of your company\u2019s restructuring exercise?<\/p>\n<p>What\u2019s special about it, and why should readers care?<\/p>\n<p>This angle should be summarized in one sentence for inclusion in your opening paragraph.<\/p>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\">4. Add your release date<\/h3>\n<p>\n\n<\/p>\n<p>Now let\u2019s get to the writing. Start by indicating whether the information contained in the press release can be published immediately or embargoed until a certain date.<\/p>\n<p>It should look like this (delete accordingly):<\/p>\n<p><strong>FOR IMMEDIATE RELEASE <\/strong><strong>or<\/strong><strong>&nbsp;<br>EMBARGOED UNTIL [DATE AND TIME + TIMEZONE]&nbsp;<\/strong><\/p>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\">5. Leave filler text for your headline and summary<\/h3>\n<p>\n\n<\/p>\n<p>We\u2019ll get back to this shortly.<\/p>\n<p>For now, leave several line breaks between your release date and opening paragraph so that you can fill in your headline and summary later.<\/p>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\">6. Write a strong opening paragraph<\/h3>\n<p>\n\n<\/p>\n<p>The most important information should be at the very beginning of your release. To identify what those key facts are, use the <a href=\"https:\/\/ahrefs.com\/blog\/seo-copywriting\/#inverted-pyramid-method\">inverted pyramid<\/a>:<\/p>\n<p>\n\n<\/p><div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/7-inverted-pyramid.png\" alt=\"Inverted pyramid with 3 levels: &quot;need to know&quot; at top and &quot;nice to know&quot; at bottom\"><\/figure>\n<p><\/p><\/div>\n\n\n<p>Think of this in terms of how news articles are structured.<\/p>\n<p>The headline features the most important, eye-catching information of your press release, and the opening paragraph of the release should answer <a href=\"https:\/\/newsmoor.com\/news-writing-process-how-to-write-a-news-5w-and-1h-of-report-writing-in-journalism\/\">the five Ws and one H<\/a>&nbsp;(who, what, when, where, why,&nbsp;how).&nbsp;<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Who: <\/strong>The name of the company releasing the information.<\/li>\n\n\n\n<li><strong>What: <\/strong>The piece of information you\u2019re disseminating. What\u2019s the press release about?<\/li>\n\n\n\n<li><strong>When: <\/strong>The date of this event, whether a campaign launch or new&nbsp;hire.<\/li>\n\n\n\n<li><strong>Where: <\/strong>Where can your readers find out more? You can choose to include a location or links to more information here.<\/li>\n\n\n\n<li><strong>Why: <\/strong>Why this information matters, and why it\u2019s a story worth being&nbsp;told.<\/li>\n\n\n\n<li><strong>How: <\/strong>How the information adds value to the company, its users, or the industry.<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\">7. Body paragraphs<\/h3>\n<p>\n\n<\/p>\n<p>Here, you should elaborate on your introductory paragraphs with supporting details.<\/p>\n<p>Let\u2019s return to our earlier example of <a href=\"https:\/\/www.apple.com\/newsroom\/2021\/10\/introducing-the-next-generation-of-airpods\/\">this Apple press release<\/a>.<\/p>\n<p>It opens by announcing the launch of its updated AirPods. The succeeding paragraphs then discuss the product\u2019s design, audio features, and battery life\u2014each under its own bolded subheading.<\/p>\n<p>\n\n<\/p><div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/8-subheading.png\" alt=\"Excerpt of Apple press release about AirPods' new design \"><\/figure>\n<p><\/p><\/div>\n\n\n<h3 class=\"wp-block-heading\">8. Add relevant quotes<\/h3>\n<p>\n\n<\/p>\n<p>Your press release is taking shape! Review your write-up and beef it up with no more than two quality quotes\u2014and from no more than two people.<\/p>\n<p>These quotes should only come from reputable figures in the company or industry, such as C-level executives or industry representatives.<\/p>\n<p>The first quote is normally added immediately after your opening paragraph; if absolutely necessary, another one may be added further down in the press release.<\/p>\n<p>\n\n<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">Pro tip<\/div><div class=\"recommendation-content\">\n<p>Generally, formal titles of people quoted should be:<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li>Capitalized if you plan to mention the title before the&nbsp;name.&nbsp;<ul class=\"wp-block-list\">\n<li>According to Ahrefs Chief Marketing Officer Tim Soulo, \u201cQuote lorem&nbsp;ipsum.\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li>Lowercased if you plan to mention the title after the&nbsp;name.&nbsp;<ul class=\"wp-block-list\">\n<li>\u201cQuote lorem ipsum,\u201d said Tim Soulo, Ahrefs\u2019 chief marketing officer.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<\/div><\/div>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\">9. Add images<\/h3>\n<p>\n\n<\/p>\n<p>Adding images (along with image descriptions and\/or captions) is optional. But research has shown that a press release with images is <a href=\"https:\/\/www.5wpr.com\/new\/press-release\/\">seven times more likely<\/a> to be read than skimmed.<\/p>\n<p>If you\u2019re launching a product, including hi-res images in your body copy makes for easier reading and paints a stronger visual of what you have to&nbsp;offer.<\/p>\n<p>Remember to include a link to downloadable assets (try using a URL shortener tool like <a href=\"https:\/\/bit.ly\/\">bit.ly<\/a>) at the bottom of your press release.<\/p>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\">10. Craft a compelling headline and summary<\/h3>\n<p>\n\n<\/p>\n<p>Now it\u2019s time to return to your headline and summary.<\/p>\n<p>While it mostly makes sense to write your press release in chronological order, we reckon these two elements should be written only <em>after<\/em> you\u2019re done with the main&nbsp;copy.&nbsp;<\/p>\n<p>Given you would have toiled at the press release to identify the most important information, you would now be able to comfortably craft a headline that\u2019s clean, factual, and&nbsp;fresh.<\/p>\n<p>Below your headline, add a one-sentence summary of what the entire press release is&nbsp;about.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-137692\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/9-compelling-headline.png\" alt=\"Headline and one-sentence summary\" width=\"1558\" height=\"677\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/9-compelling-headline.png 1558w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/9-compelling-headline-680x295.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/9-compelling-headline-768x334.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/9-compelling-headline-1536x667.png 1536w\" sizes=\"auto, (max-width: 1558px) 100vw, 1558px\"><\/p>\n<p>Be mindful that your summary isn\u2019t quite the same as your opening paragraph. It doesn\u2019t have to check off the five Ws and one H but should incite enough curiosity to keep someone reading.<\/p>\n<p>\n\n\n\n<\/p><div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/10-auto-capitalization-tool.png\" alt=\"Buttons for different style guides. Click each one to show text field for adding\/formatting headline \"><\/figure>\n<p><\/p><\/div>\n\n\n<h3 class=\"wp-block-heading\">11. Boilerplate<\/h3>\n<p>\n\n<\/p>\n<p>Your boilerplate comes after the main content of the press release but goes before the contact information. It furnishes readers with some information on the company behind the press release.<\/p>\n<p>This should be a one-paragraph summary of the company\u2019s backstory (where applicable), as well as an overview of its products or services. You can also briefly mention any notable achievements.<\/p>\n<p>Here\u2019s what it may look&nbsp;like:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-137702\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/11-boilerplate.png\" alt=\"Apple's boilerplate\" width=\"1496\" height=\"341\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/11-boilerplate.png 1496w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/11-boilerplate-680x155.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/11-boilerplate-768x175.png 768w\" sizes=\"auto, (max-width: 1496px) 100vw, 1496px\"><\/p>\n<p>\n\n<\/p>\n<p>&nbsp;<\/p>\n<p>\n\n\n\n<\/p>\n<h3 class=\"wp-block-heading\">12. Close your press release<\/h3>\n<p>\n\n<\/p>\n<p>Below your boilerplate, indicate that your press release has ended with the \u201c###\u201d notation.<\/p>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\">13. Press contact details<\/h3>\n<p>\n\n<\/p>\n<p>In a new section, add in the necessary contact details so that journalists and editors can reach out easily.<\/p>\n<p>It\u2019s normally written in this format:<\/p>\n<p><strong>Name (bolded) <br><\/strong>Name of company or PR agency <br>Email address<br>(Country code) contact number<\/p>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\">14. Review your&nbsp;copy<\/h3>\n<p>\n\n<\/p>\n<p>At the final stage, review your press release by revisiting the above&nbsp;steps.<\/p>\n<p>In particular, check for the following:<\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li>Is it objectively written?<\/li>\n\n\n\n<li>Is it newsworthy and succinct?<\/li>\n\n\n\n<li>Does it contain the key details?&nbsp;<ul class=\"wp-block-list\">\n<li>Quotes, images, details on event or launch (time, date, and location), etc.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Are there typos or stylization errors?&nbsp;<ul class=\"wp-block-list\">\n<li>This happens more often than you\u2019d expect, especially when it comes to people\u2019s names.<\/li>\n\n\n\n<li>You should also check for stylization errors. For instance, it\u2019s \u201cAirPods\u201d and not \u201cAir&nbsp;pods.\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\n\n\n\n<\/p>\n<p>Finally, get a second opinion from someone more experienced\u2014this is a crucial step in identifying anything you may have missed.<\/p>\n<p>Once everything\u2019s in order, your press release is ready for distribution.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Tracking the performance of your press release\" data-section=\"6-track-press-release-performance\">\n<p>\n\n<\/p>\n<p>&nbsp;<\/p>\n<p>\n\n<\/p>\n<p>&nbsp;<\/p>\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\">Tracking the performance of your press release<\/h2>\n<p>\n\n<\/p>\n<\/div><\/div>\n<p>\n\n<\/p>\n<p>A natural next step is looking into your press release analytics.<\/p>\n<p>They help you determine your campaign performance, whether the resources spent were justifiable, and if you reached the right audience through the right platforms. It\u2019s also a good way to better understand the overall sentiment toward your press release, which can inform future press releases.<\/p>\n<p>Most distribution services offer basic visibility reports that allow you to review commonly tracked metrics, such as click-through rates, conversion rates, <a href=\"https:\/\/ahrefs.com\/blog\/what-are-backlinks\/\">backlinks<\/a>, and downloads (if you released the press release in pdf&nbsp;form).<\/p>\n<p>The trouble is such services can be expensive, so a free tool like <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a>&nbsp;can help to offset unnecessary costs while allowing you to easily track backlinks and mentions.<\/p>\n<p>\n\n<\/p>\n<p>&nbsp;<\/p>\n<p>\n\n<\/p>\n<h3 class=\"wp-block-heading\">How to track&nbsp;backlinks<\/h3>\n<p>\n\n<\/p>\n<p>First, <a href=\"https:\/\/help.ahrefs.com\/en\/articles\/4455322-setting-up-your-first-project-in-ahrefs-webmaster-tools-awt\">follow this pictorial guide<\/a>&nbsp;to set up your first project on <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a>.<\/p>\n<p>Then, in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>, enter the URL of the page on which your press release is hosted. From here, you\u2019ll be able to see the number of backlinks received.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-137703\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/12-tracking-backlinks-1.png\" alt=\"Site Explorer overview of Apple's press release \" width=\"1579\" height=\"329\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/12-tracking-backlinks-1.png 1579w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/12-tracking-backlinks-1-680x142.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/12-tracking-backlinks-1-768x160.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/12-tracking-backlinks-1-1536x320.png 1536w\" sizes=\"auto, (max-width: 1579px) 100vw, 1579px\"><\/p>\n<p>For a detailed breakdown, head to the panel on the left and go to <em>Backlink profile &gt; Backlinks<\/em><strong>. <\/strong>Here, you can look at \u201clive\u201d backlinks, as well as <a href=\"https:\/\/help.ahrefs.com\/en\/articles\/1293367-what-are-live-recent-and-historical-links\">recent and historical ones<\/a>.<\/p>\n<p>\n\n<\/p>\n<p>&nbsp;<\/p>\n<p>\n\n\n\n<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-137704\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/13-tracking-backlinks-2.jpg\" alt=\"Backlinks report for press release\" width=\"1600\" height=\"547\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/13-tracking-backlinks-2.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/13-tracking-backlinks-2-680x232.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/13-tracking-backlinks-2-768x263.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/13-tracking-backlinks-2-1536x525.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>You can also hover over the tooltip (marked with a tiny \u201ci\u201d) on each metric to get a better idea of what you\u2019re looking at.<\/p>\n<p>If you\u2019re in a hurry or aren\u2019t sure if it\u2019s worth signing up for a free account, try using our <a href=\"https:\/\/ahrefs.com\/backlink-checker\">free backlink checker tool<\/a>&nbsp;instead. The tool provides an overview of the top 100 backlinks for your&nbsp;page.<\/p>\n<p><\/p><div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/12\/14-backlink-checker-tool.jpg\" alt=\"Backlinks overview showing UR, DR, and overview of top 100 backlinks\"><\/figure>\n<p><\/p><\/div>\n\n\n<h3 class=\"wp-block-heading\">How to track mentions<\/h3>\n<p>\n\n<\/p>\n<p>If you\u2019re interested in monitoring the mentions of certain keywords, quotes, or your brand\u2019s latest products, you can set these up in <a href=\"https:\/\/ahrefs.com\/alerts\">Ahrefs Alerts<\/a>. These mentions will be sent to your email inbox at a frequency of your choosing.<\/p>\n<p><a href=\"https:\/\/help.ahrefs.com\/en\/articles\/2349079-how-to-set-up-new-mentions-in-ahrefs-alerts#\">Here\u2019s a step-by-step guide<\/a> on how to do&nbsp;it.<\/p>\n<p>While it may seem similar to <a href=\"https:\/\/www.google.com.sg\/alerts\">Google Alerts<\/a>, <a href=\"https:\/\/ahrefs.com\/alerts\">Ahrefs Alerts<\/a>&nbsp;offers a more comprehensive view of insights, according to our <a href=\"https:\/\/ahrefs.com\/blog\/how-to-set-up-google-alerts\/\">mini study<\/a>&nbsp;of both monitoring tools.<\/p>\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n<p>\n\n<\/p>\n<p>So there you have it\u2014your detailed guide to what a press release is, what to avoid, and how to craft&nbsp;one.<\/p>\n<p>It\u2019s also a good idea to revisit the basics on occasion, just so you don\u2019t lose sight of the foundations of press release writing.<\/p>\n<p>Got something to say? Ping me <a href=\"https:\/\/twitter.com\/RebLiew\">on Twitter<\/a>&nbsp;with your thoughts and suggestions.<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Here\u2019s everything you need to know about press releases, including a step-by-step guide to writing a good&nbsp;one: A press release is an official statement delivered to members of the media. It\u2019s commonly used to share something newsworthy that a<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":164,"featured_media":137710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[390],"tags":[],"coauthors":[425,429],"class_list":["post-137706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Write a Press Release (+ Free Template)<\/title>\n<meta name=\"description\" content=\"Your step-by-step guide to writing a press release, distributing one, and tracking press release analytics. 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