{"id":137257,"date":"2021-12-08T07:22:32","date_gmt":"2021-12-08T12:22:32","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=137257"},"modified":"2024-01-10T12:48:22","modified_gmt":"2024-01-10T17:48:22","slug":"keyword-cannibalization","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/keyword-cannibalization\/","title":{"rendered":"Keyword Cannibalization: What It (Really) Is &amp; How to Fix&nbsp;It"},"content":{"rendered":"\n<div class=\"intro-txt\">Many people believe that having multiple pages about the same thing confuses search engines and leads them to rank the \u201cwrong\u201d page.<\/div>\n\n\n\n<p>In the words of Patrick Stox, this whole idea is \u201c<a href=\"https:\/\/searchengineland.com\/what-people-get-wrong-about-keyword-cannibalization-292148\">preposterous<\/a>.\u201d<\/p>\n\n\n\n<p>He\u2019s right. Having multiple pages about the same thing <em>can<\/em> lead to unexpected or undesirable rankings, but it doesn\u2019t always mean that something\u2019s wrong or needs fixing. However, it can occasionally signal an opportunity to consolidate content to improve rankings and organic performance.<\/p>\n\n\n\n<p>In this guide, you\u2019ll learn:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#keyword-cannibalization-definition\">What keyword cannibalization is<\/a><\/li>\n<li><a href=\"#why-keyword-cannibalization-is-bad\">Why keyword cannibalization is&nbsp;bad<\/a><\/li>\n<li><a href=\"#finding-keyword-cannibalization\">How to find keyword cannibalization issues<\/a><\/li>\n<li><a href=\"#fixing-keyword-cannibalization\">How to fix keyword cannibalization issues<\/a><\/li>\n<li><a href=\"#bad-keyword-cannibalization-solutions\">Bad keyword cannibalization solutions<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What is keyword cannibalization?\" data-section=\"keyword-cannibalization-definition\">\n\n\n\n<h2 class=\"wp-block-heading\">What is keyword cannibalization?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Keyword cannibalization is an SEO issue that happens when multiple pages on a website target the same or similar keywords. This leads to a situation where the site\u2019s pages compete against each other for search engine rankings. This can dilute the website\u2019s ability to rank effectively for targeted keywords.<\/p>\n\n\n\n<p>For example, let\u2019s say we have two pages about <a href=\"https:\/\/ahrefs.com\/seo\/technical-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/technical-seo\/\">technical SEO<\/a>. If we could get more organic traffic overall by combining the two pages into one, that\u2019s a cannibalization issue. The existence of those two pages is eating away at our organic performance.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Is keyword cannibalization bad?\" data-section=\"why-keyword-cannibalization-is-bad\">\n\n\n\n<h2 class=\"wp-block-heading\">Is keyword cannibalization bad?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Keyword cannibalization <em>is<\/em> bad. But it\u2019s crucial to remember that you only have a real cannibalization issue when multiple pages target the same keyword and hurt a site\u2019s organic performance.<\/p>\n\n\n\n<p>Given that <a href=\"https:\/\/ahrefs.com\/blog\/also-rank-for-study\/\">pages tend to rank for many keywords<\/a>, that\u2019s not always the&nbsp;case.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/keyword_cannibalization_1.png\" alt=\"Data on how many keywords a top 10 ranking page ranks for\"><\/figure>\n\n\n\n<p>For example, let\u2019s say that we have two pages targeting the same keyword. One of them ranks #1, but the other page (that we\u2019d prefer to rank) is nowhere to be seen. You could argue that this is textbook keyword cannibalization because one page is seemingly \u201ccannibalizing\u201d traffic to the other&nbsp;page.<\/p>\n\n\n\n<p>But even if that\u2019s true for traffic from this keyword, what if these pages each rank for hundreds of other keywords?<\/p>\n\n\n\n<p>In that case, why worry about traffic from just <em>one<\/em> keyword?<\/p>\n\n\n\n<p>The reality is that we don\u2019t have a real cannibalization issue here because the existence of these two pages likely isn\u2019t harming our site\u2019s overall organic performance. If we were to merge or delete one of them, we\u2019d likely lose some of our other keyword rankings and see a net drop in traffic.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to find keyword cannibalization\" data-section=\"finding-keyword-cannibalization\">\n\n\n\n<h2 class=\"wp-block-heading\">How to find keyword cannibalization issues<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>The trick to finding real cannibalization issues is to look for pages that target the same keywords <em>and<\/em> fulfill the same or very similar <a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">intent<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/keyword_cannibalization_2.png\" alt=\"How to fix keyword cannibalization issues\"><\/figure>\n\n\n\n<p>The reason for this is that if the intent is the same, each page is unlikely to be ranking for lots of different <a href=\"https:\/\/ahrefs.com\/blog\/long-tail-keywords\/\">long-tail keyword variations<\/a>. So there\u2019s usually more to gain than lose by consolidating the&nbsp;pages.<\/p>\n\n\n\n<p>Let\u2019s look at a few ways to identify these&nbsp;pages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Option 1. Do a content audit<\/h3>\n\n\n\n<p>Unless your site is huge, cannibalization issues should be relatively easy to spot during a <a href=\"https:\/\/ahrefs.com\/blog\/content-audit\/\">content audit<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Option 2. Look at historic rankings<\/h3>\n\n\n\n<p>This works best when you want to check for cannibalization issues for a specific keyword.<\/p>\n\n\n\n<p>Here\u2019s how to it in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter your domain<\/li>\n<li>Go to the <strong>Organic keywords<\/strong>&nbsp;report<\/li>\n<li>Filter for the keyword you want to investigate<\/li>\n<li>Click the ranking history dropdown<\/li>\n<\/ol>\n\n\n\n<p>For example, if we look at Moz\u2019s historical rankings for \u201ckeyword cannibalization,\u201d we see three pages ranking in the last six months\u2014none of which ranked higher than position #8:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/1-historical-rankings-keyword-cannibalization.png\" alt=\"Finding keyword cannibalization issues by looking at historic rankings\"><\/figure>\n\n\n\n<p>Let\u2019s take a closer look at two of those&nbsp;URLs:<\/p>\n\n\n\n<p><code>\/blog\/identify-and-tackle-keyword-cannibalisation-in-2019<\/code><\/p>\n\n\n\n<p><code>\/blog\/how-to-solve-keyword-cannibalization<\/code><\/p>\n\n\n\n<p>Here\u2019s what they tell us about the&nbsp;pages:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>They\u2019re both blog&nbsp;posts.<\/li>\n<li>They\u2019re both about the same thing (i.e., tackling\/solving keyword cannibalization).<\/li>\n<li>The first one is outdated (it has \u201c2019\u201d in the&nbsp;URL).<\/li>\n<\/ol>\n\n\n\n<p>So <em>this<\/em> is almost certainly a cannibalization issue. The pages fulfill the same intent and compete against each other. Moz\u2019s overall organic performance could likely be improved by consolidating them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Option 3. Run a site: search<\/h3>\n\n\n\n<p>Head to Google and search for <code>site:yourwebsite.com \"topic\"<\/code>. You\u2019ll see all the pages on your site related to that&nbsp;topic.<\/p>\n\n\n\n<p>If we do this for <code>site:moz.com \"keyword cannibalization\"<\/code>, you can see that the first three results are the ones we previously discovered in <a href=\"https:\/\/ahrefs.com\/de\/site-explorer\">Site Explorer<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/2-site-search-keyword-cannibalization.png\" alt=\"Finding keyword cannibalization issues with a Google site: search\"><\/figure>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">TIP<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Be careful with this tactic, as Google returns every vaguely matching result. For example, you can see above that there are 661 results for our search. Moz may very well have a keyword cannibalization issue here, but not all of these pages are problematic. Most are targeting completely different keywords.<\/p>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Option 4. Run a Google search and remove host clustering<\/h3>\n\n\n\n<p>Running a site: search can help you to find potential cannibalization issues. The only issue is that the results lack a sense of place, making it hard to know how to tackle the&nbsp;issue.<\/p>\n\n\n\n<p>If you look at the previous example, you\u2019ll see that it probably makes sense for Moz to merge three of their pages. But how exactly should they merge them? Which pages should be redirected, and which should they keep? Is this even likely to improve things?<\/p>\n\n\n\n<p>You can often find answers to these questions by running a regular Google search and removing host clustering\u2014which is where Google excludes similar pages from the same host from the search results.<\/p>\n\n\n\n<p>For example, if we search for \u201ckeyword cannibalization\u201d in Google, we only see one result from Moz in the top&nbsp;20:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/3-google-search-filtered.png\" alt=\"Filtered Google results\"><\/figure>\n\n\n\n<p>But if we append <code>&amp;filter=0<\/code> to the Google search URL, it removes host clustering and reveals three results from Moz in the top&nbsp;20:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/4-google-search-filtered.png\" alt=\"Unfiltered Google results\"><\/figure>\n\n\n\n<p>This is useful because it gives each URL a sense of&nbsp;place.<\/p>\n\n\n\n<p>In this example, we see Moz\u2019s 2019 post ranking in position #6 and the other two posts ranking in positions #12 and #13, respectively.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/5-keyword-cannibalization-google-search-results.jpg\" alt=\"Unfiltered Google results for 'keyword cannibalization' \"><\/figure>\n\n\n\n<p>So we know now Moz could rank higher than position #6 by combining some of these pages and redirecting. It\u2019s also evident that Google currently considers the page in position #6 the most relevant result for this keyword. Thus, it probably makes sense to work primarily with that page and redirect the other pages&nbsp;there.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Option 5. Check for multiple ranking URLs<\/h3>\n\n\n\n<p>If Google ranks multiple URLs for a keyword, that can be a sign of a cannibalization issue.<\/p>\n\n\n\n<p>Here\u2019s how to find these keywords in <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter your domain<\/li>\n<li>Go to the<strong>&nbsp;Organic keywords<\/strong>&nbsp;report<\/li>\n<li>Toggle \u201cMultiple URLs&nbsp;only\u201d<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/6-multiple-urls-ranking.png\" alt=\"Finding keyword cannibalization issues by looking for multiple ranking URLs\"><\/figure>\n\n\n\n<p>You can see that when we do this for Moz, <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> finds the same issue for the term \u201ckeyword cannibalization\u201d as we found earlier using method #2.<\/p>\n\n\n\n<p>Just be aware that this doesn\u2019t always work, as Google tends not to rank multiple pages (in \u201cregular\u201d positions) from the same host, as discussed previously. But as it\u2019s super quick to do in <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>, it\u2019s still worth a quick&nbsp;check.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">IMPORTANT<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Not all of the keywords that show up here will reflect \u201ccannibalization\u201d issues. You should always check the SERP and ranking history to ensure you have a real cannibalization issue on your&nbsp;hands.<\/p>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to fix keyword cannibalization\" data-section=\"fixing-keyword-cannibalization\">\n\n\n\n<h2 class=\"wp-block-heading\">How to fix keyword cannibalization issues<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If you\u2019re confident that you have a cannibalization issue on your hands, you can often improve organic performance by consolidating the pages. That may mean redirecting an old, outdated page to something more relevant that you already have or combining multiple pages into something new.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/keyword_cannibalization_3.png\" alt=\"How to fix keyword cannibalization issues\"><\/figure>\n\n\n\n<p>Either option will usually have a positive impact because they consolidate known <a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">ranking signals<\/a> like <a href=\"https:\/\/ahrefs.com\/blog\/what-are-backlinks\/\">backlinks<\/a> and <a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">internal links<\/a> into one page rather than diluting them across multiple pages.<\/p>\n\n\n\n<p>We saw success by doing this in 2018 for two guides about <a href=\"https:\/\/ahrefs.com\/blog\/broken-link-building\/\">broken link building<\/a>.<\/p>\n\n\n\n<p>Here\u2019s what we&nbsp;did:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>We wrote a new guide consolidating the knowledge from both guides.<\/li>\n<li>We published the new guide at one of the existing URLs.<\/li>\n<li>We deleted the old guide and redirected it to the new&nbsp;guide.<\/li>\n<\/ol>\n\n\n\n<p>You can probably tell when we did this in the graph below, which shows our historical rankings for \u201cbroken link building\u201d:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/7-broken-link-building-consolidation.png\" alt=\"Effect of consolidating two cannibalizing pages on rankings\"><\/figure>\n\n\n\n<p>Our historical estimated organic traffic to these two pages also shows the positive change (the arrow marks the consolidation date):<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/8-broken-link-building-organic-traffic-change.png\" alt=\"Effect of consolidating two cannibalizing pages on traffic\"><\/figure>\n\n\n\n<p>Until the redirect in 2018, both pages were getting a bit of traffic. After consolidating and redirecting, only one gets traffic\u2026 but it gets way more traffic than both pages (combined) did beforehand.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">TIP<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Remember that it\u2019s always a best practice to swap out any <a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">internal links<\/a> after implementing redirects. You can use the <strong>Link Explorer<\/strong> tool in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a> to do&nbsp;this:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Crawl your site with <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a><\/li>\n<li>Go to the <strong>Link Explorer<\/strong>&nbsp;tool<\/li>\n<li>Click <strong>Advanced filter<\/strong><\/li>\n<li>Click <strong>+Rule<\/strong><\/li>\n<li>Change the new rule from \u201cIs source internal\u201d to \u201cTarget URL\u201d<\/li>\n<li>Enter the old redirected URL<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/9-internal-links.png\" alt=\"Finding internal link opportunities in Ahrefs' Site Audit\"><\/figure>\n\n\n\n<p>You\u2019ll then see a list of pages internally linking to this URL, along with the <a href=\"https:\/\/ahrefs.com\/blog\/anchor-text\/\">anchor text<\/a> of the link and other details.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/10-internal-link-opportunity.png\" alt=\"An internal link opportunity in Ahrefs' Site Audit\"><\/figure>\n\n\n\n<p><strong>Learn more:<\/strong> <em><a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">Internal Links for SEO: An Actionable Guide<\/a><\/em><\/p>\n\n\n\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Is the solution really this simple?<\/h2>\n\n\n\n<p>Most of the time, yes. But as our more experienced readers will know, there\u2019s a lot of \u201cit depends\u201d in SEO, so there are times when things are a bit more nuanced.<\/p>\n\n\n\n<p>For example, we have two very similar guides:<\/p>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/submit-website-to-search-engines\/\">How to Submit Your Website to Search Engines<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/submit-website-to-google\/\">How to Submit Your Website to Google<\/a><\/p>\n\n\n\n<p>Both of these pages fulfill very similar intent, despite targeting slightly different keywords. And if we look at their estimated organic traffic, we see that one page\u2019s traffic pales in comparison to the&nbsp;other:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/11-two-page-traffic-comparison.png\" alt=\"Traffic to two similar pages\"><\/figure>\n\n\n\n<p>So this looks like a cannibalization issue, and we should probably merge the pages. Right?<\/p>\n\n\n\n<p>Perhaps. But then again, our guide to submitting websites to search engines couldn\u2019t be performing any better in organic search right&nbsp;now.<\/p>\n\n\n\n<p>It ranks #1 for its primary target keyword\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-137263\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/12-number-one-ranking-1.png\" alt width=\"495\" height=\"119\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/12-number-one-ranking-1.png 660w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/12-number-one-ranking-1-650x158.png 650w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\"><\/figure>\n\n\n\n<p>\u2026 and seems to have pretty much maxed out its \u201ctraffic potential\u201d (it\u2019s getting more traffic than every other similar guide):<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/13-traffic-potential.jpg\" alt=\"Estimated traffic to our guide on submitting your website to search engines, via Ahrefs' Keywords Explorer\"><\/figure>\n\n\n\n<p>So is this really a cannibalization issue? Is there really anything to be gained by merging these pages? Probably not. And consolidating the posts into one would probably cause us to lose the small amount of organic traffic that the other guide currently gets. So why bother?<\/p>\n\n\n\n<p>Another example of a nuanced scenario is targeting the same keyword on multiple pages that fulfill different intents. This is fine if the keyword has mixed intent, and this usually isn\u2019t a real cannibalization issue. Sure, you may see some keyword overlap or periodic rank swaps. But each page will usually get traffic from its own bucket of <a href=\"https:\/\/ahrefs.com\/blog\/long-tail-keywords\/\">long-tail keywords<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/keyword_cannibalization_4.png\" alt=\"What targeting the same keywords with pages fulfilling different intents looks like\"><\/figure>\n\n\n\n<p><em>(Again, this is why it doesn\u2019t usually make much sense to focus on \u201cfixing\u201d cannibalization at the keyword level. You risk losing traffic from long-tails.)<\/em><\/p>\n\n\n\n<p>But what if your analytics tell you that one of these pages has little or no&nbsp;value?<\/p>\n\n\n\n<p>For example, perhaps one is a super ToFu blog post, and the other is a BoFu landing page.<\/p>\n\n\n\n<p>In this case, as long as you\u2019re <strong>100% certain <\/strong>that the low-value blog post has no value to your business, you can delete the page and redirect it to the landing page to consolidate \u201cauthority.\u201d<\/p>\n\n\n\n<p>This will likely cause you to lose some organic traffic overall. But it shouldn\u2019t matter, as you identified that traffic as having no value to your business.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Bad keyword cannibalization solutions\" data-section=\"bad-keyword-cannibalization-solutions\">\n\n\n\n<h2 class=\"wp-block-heading\">Keyword cannibalization solutions we rarely (or never) recommend<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>People often try to solve cannibalization at the keyword level with seemingly logical solutions that are fundamentally flawed in practice. Let\u2019s take a closer look at these, so you know what not to&nbsp;do.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Delete the&nbsp;page<\/h3>\n\n\n\n<p>This is rarely a good solution unless the page has no value for your business (discussed previously) or ranks for only the \u201ccannibalizing\u201d keyword. Both of these scenarios are pretty unlikely, so this is a rare thing to do in the face of cannibalization.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Noindex the&nbsp;page<\/h3>\n\n\n\n<p>Noindexing causes search engines to drop the page from their index, meaning it won\u2019t rank for anything. This is a terrible way to fix cannibalization and, again, highlights the reason why tackling cannibalization at the keyword level is almost always a bad&nbsp;idea.<\/p>\n\n\n\n<p><strong>Recommended reading<\/strong>: <em><a href=\"https:\/\/ahrefs.com\/blog\/meta-robots\/\">Robots Meta Tag &amp; X\u2011Robots-Tag: Everything You Need to&nbsp;Know<\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Canonicalize the&nbsp;page<\/h3>\n\n\n\n<p>This is only a viable solution when dealing with multiple pages that are near or exact duplicates, otherwise known as <a href=\"https:\/\/ahrefs.com\/blog\/duplicate-content\/\">duplicate content<\/a>. <a href=\"https:\/\/ahrefs.com\/blog\/canonicalization\/\">Canonicalization<\/a> is not a way to fix keyword cannibalization.<\/p>\n\n\n\n<p><strong>Recommended reading: <\/strong><em><a href=\"https:\/\/ahrefs.com\/blog\/canonical-tags\/\">Canonical Tags: A Simple Guide for Beginners<\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">De-optimize the&nbsp;page<\/h3>\n\n\n\n<p>This one kind of makes sense in theory but is fundamentally flawed because you can\u2019t de-optimize a page for just one keyword. Things don\u2019t work that way. For example, removing all <a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">internal links<\/a> with the cannibalizing keyword as the anchor is likely to affect the page\u2019s rankings for other keywords too. The same is true for removing mentions of the cannibalizing keyword from the&nbsp;page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>Keyword cannibalization isn\u2019t really a thing\u2014at least not in the way most people understand it. Google doesn\u2019t get \u201cconfused\u201d by multiple pages about similar things or pages targeting the same keywords. It knows what\u2019s on those pages and ranks them accordingly.<\/p>\n\n\n\n<p>Does that mean Google will always rank the page you want it to rank? Of course not. But that doesn\u2019t mean that it\u2019s \u201cranking the wrong page\u201d or that drastic action is required to \u201cfix\u201d the problem. Many common \u201csolutions\u201d to keyword cannibalization do more harm than&nbsp;good.<\/p>\n\n\n\n<p>Got questions? Disagree with me? Ping me <a href=\"https:\/\/twitter.com\/joshuachardwick?lang=en\">on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the words of Patrick Stox, this whole idea is \u201cpreposterous.\u201d He\u2019s right. Having multiple pages about the same thing can lead to unexpected or undesirable rankings, but it doesn\u2019t always mean that something\u2019s wrong or needs fixing. However, it<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":114,"featured_media":137258,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[329],"tags":[],"coauthors":[336],"class_list":["post-137257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technical-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Keyword Cannibalization: What It (Really) Is &amp; How to Fix It<\/title>\n<meta name=\"description\" content=\"Keyword cannibalization is when multiple pages on a website target the same or similar keywords and compete against each other to hurt the site&#039;s organic performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/keyword-cannibalization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keyword Cannibalization: What It (Really) Is &amp; 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