{"id":136910,"date":"2021-11-24T11:00:00","date_gmt":"2021-11-24T16:00:00","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=136910"},"modified":"2024-03-28T10:20:54","modified_gmt":"2024-03-28T15:20:54","slug":"content-marketing-ideas","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/content-marketing-ideas\/","title":{"rendered":"11 Powerful Content Marketing Ideas (With Examples)"},"content":{"rendered":"\n<div class=\"intro-txt\">There\u2019s only so much time in a day, and you want to be sure you\u2019re spending your content efforts wisely.<\/div>\n\n\n\n<p>Here are 11 powerful content marketing ideas you can start&nbsp;today:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#1-publish-10x-guest-post\">Publish a 10X guest&nbsp;post<\/a><\/li>\n<li><a href=\"#2-do-tweetstorm\">Do a tweetstorm<\/a><\/li>\n<li><a href=\"#3-create-newsletter-excites-subscribers\">Create a newsletter that excites subscribers&nbsp;<\/a><\/li>\n<li><a href=\"#4-host-webinar-series\">Host a webinar series<\/a><\/li>\n<li><a href=\"#5-create-checklists-templates-tools\">Create checklists, templates, or&nbsp;tools<\/a><\/li>\n<li><a href=\"#6-give-away-kitchen-sink\">Give away the kitchen sink<\/a><\/li>\n<li><a href=\"#7-publish-original-research\">Publish original research<\/a><\/li>\n<li><a href=\"#8-grow-with-user-generated-content\">Grow with user-generated content<\/a><\/li>\n<li><a href=\"#9-nurture-leads-with-email-course\">Nurture leads with an email course<\/a><\/li>\n<li><a href=\"#10-create-comparison-page\">Create a comparison page<\/a><\/li>\n<li><a href=\"#11-repurpose-your-content\">Repurpose your content<\/a><\/li>\n<\/ol>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Publish a 10X guest post\" data-section=\"1-publish-10x-guest-post\">\n\n\n\n<h2 class=\"wp-block-heading\">1. Publish a 10X guest&nbsp;post<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Guest posting is when you write a post for another blog.<\/p>\n\n\n\n<p>You\u2019ve probably heard of this tactic already, as it\u2019s far from new. But with so many people doing it these days, it\u2019s kind of lost its effectiveness\u2014unless you really make an effort.<\/p>\n\n\n\n<p>That\u2019s where 10X guest blogging comes&nbsp;in.<\/p>\n\n\n\n<p>10X guest blogging is where you write a guest post that\u2019s at least 10 times better than the current top-ranking post about the&nbsp;topic.<\/p>\n\n\n\n<p>Here\u2019s <a href=\"https:\/\/moz.com\/blog\/why-i-stopped-selling-seo-services-and-you-should-too\">an example<\/a> of what we\u2019d consider to be a 10X guest post by Ryan Stewart:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/1-moz-why-I-stopped-selling-seo.jpg\" alt=\"10x guest post by Ryan Stewart\"><\/figure>\n\n\n\n<p>In this post, rather than rehashing general information about selling SEO services like most other posts on the topic, Ryan offers a contrarian viewpoint based on personal experience.<\/p>\n\n\n\n<p>Common benefits of writing a 10X guest post include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Exposure<\/strong> \u2013 People are unlikely to share a post with the same information they\u2019ve read a thousand times, but they are likely to share something \u201c10X\u201d that offers new&nbsp;ideas.<\/li>\n<li><strong>Links<\/strong> \u2013 People rarely link to mediocre content, so your 10X guest post will likely attract more links than a \u201cnormal\u201d guest post. That\u2019s good for your SEO and the site where it\u2019s published.<\/li>\n<li><strong>Rankings<\/strong> \u2013 Your guest post may end up ranking for its target keyword and send a constant stream of leads or customers your&nbsp;way.<\/li>\n<\/ul>\n\n\n\n<p>Ryan\u2019s post achieved all of these benefits.<\/p>\n\n\n\n<p>It got tons of shares:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/2-site-explorer-top-content.png\" alt=\"Social shares to Ryan's post\"><\/figure>\n\n\n\n<p>Tons of backlinks:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/3-moz-article-backlinks.png\" alt=\"Backlinks to Ryan's post\"><\/figure>\n\n\n\n<p>And until recently, it ranked high on the first page of Google for \u201cSEO services\u201d:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/4-site-explorer-organic-keywords.jpg\" alt=\"Ryan's post's keyword rankings\"><\/figure>\n\n\n\n<p>If you fancy giving 10X guest blogging a shot, here\u2019s a simple way to find sites to write&nbsp;for:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a><\/li>\n<li>Enter a similar topic to the one you want to write&nbsp;about<\/li>\n<li>Switch the search mode to <strong>In title<\/strong><\/li>\n<li>Hit <strong>search<\/strong><\/li>\n<li>Filter for results from websites with 10K+ organic visits per&nbsp;month<\/li>\n<li>Check the <strong>Websites<\/strong>&nbsp;tab<\/li>\n<\/ol>\n\n\n\n<p>For example, if you wanted to write a 10X guest post about keyword research, you could search for a similar topic like \u201clink building.\u201d The idea is that these websites will probably be interested in a guest post about a similar topic to one they\u2019ve already covered.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/5-content-explorer-web-traffic.png\" alt=\"Guest post prospects\"><\/figure>\n\n\n\n<p><strong>Recommended reading: <\/strong><em><a href=\"https:\/\/ahrefs.com\/blog\/guest-blogging\/\">Guest Blogging for SEO: How to Build High-quality Links at&nbsp;Scale<\/a><\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Do a tweetstorm\" data-section=\"2-do-tweetstorm\">\n\n\n\n<h2 class=\"wp-block-heading\">2. Do a tweetstorm<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>A tweetstorm is a rapid succession of tweets about a topic that\u2019s usually written as a thread.<\/p>\n\n\n\n<p>Here\u2019s one from our CMO, Tim&nbsp;Soulo:<\/p>\n\n\n\n<p>https:\/\/twitter.com\/timsoulo\/status\/1374242996531597315<\/p>\n\n\n\n<p>Look through popular tweetstorms, and you\u2019ll notice they\u2019re either key takeaways of existing content or expert insights that create a buzz in the community.<\/p>\n\n\n\n<p>So why should you include tweetstorms in your <a href=\"https:\/\/ahrefs.com\/blog\/content-marketing\/\">content marketing<\/a>?<\/p>\n\n\n\n<p>First, they\u2019re insanely easy to create. Draft your thoughts, break them down into chunks, and tweet&nbsp;away.<\/p>\n\n\n\n<p>Secondly, and perhaps more importantly, popular tweetstorms can lead to serious exposure and generate a lot of buzz. This can lead to more followers, customers\u2014all that good&nbsp;stuff.<\/p>\n\n\n\n<p>Here\u2019s a simple way to create a tweetstorm that\u2019s likely to resonate with your audience:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a><\/li>\n<li>Enter site:yourwebsite.com<\/li>\n<li>Sort the results by Twitter shares<\/li>\n<\/ol>\n\n\n\n<p>You\u2019ll now see which of your content already has the most shares on Twitter:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/6-content-explorer-twitter-shares.jpg\" alt=\"Pages with the most social shares on ahrefs.com\"><\/figure>\n\n\n\n<p>All you need to do is distill the key takeaways from these pieces and repurpose them as a tweetstorm.<\/p>\n\n\n\n<p><strong>Recommended reading<\/strong>: <em><a href=\"https:\/\/www.animalz.co\/blog\/how-to-write-a-tweetstorm\/\">How to Write a Tweetstorm<\/a> by Animalz<\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Create a newsletter that excites subscribers\" data-section=\"3-create-newsletter-excites-subscribers\">\n\n\n\n<h2 class=\"wp-block-heading\">3. Create a newsletter that excites subscribers<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Email newsletters have a reputation for being boring. Blame it on marketers who treat this channel as a megaphone for self-serving content.<\/p>\n\n\n\n<p>When you promote content that no one wants to read, you run the risk of people unsubscribing. And yes, this includes your customers.<\/p>\n\n\n\n<p>Low email open rates can signal churn is around the corner. Coupled with <a href=\"https:\/\/www.getapp.com\/resources\/new-research-getdata-why-do-people-unsubscribe-from-email-newsletters\/\">15.8% of people unsubscribing<\/a> because of irrelevant content, it\u2019s fair to say that we need to go beyond promoting our company achievements when using <a href=\"https:\/\/ahrefs.com\/blog\/best-marketing-newsletters\/\">newsletters<\/a> to nurture leads and retain customers.<\/p>\n\n\n\n<p>How can you do&nbsp;this?<\/p>\n\n\n\n<p>Segment your email subscribers based on their behavior and background (e.g., what they read, where they come from, etc.). You can do this automatically in most email marketing software.<\/p>\n\n\n\n<p>Here\u2019s an email <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/34146\/7-excellent-examples-of-email-personalization-in-action.aspx\">HubSpot<\/a> sends to its academy students:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/7-hubspot-email.png\" alt=\"Hubspot email\"><\/figure>\n\n\n\n<p>Do you notice how it\u2019s personalized to the subscriber\u2019s course history?<\/p>\n\n\n\n<p>That\u2019s the kind of personalization you want to create in your email newsletters.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Host a webinar series\" data-section=\"4-host-webinar-series\">\n\n\n\n<h2 class=\"wp-block-heading\">4. Host a webinar series<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If you want to make your content marketing more interactive and potentially improve its cost-effectiveness, try webinars. <a href=\"https:\/\/communications.on24.com\/rs\/848-AHN-047\/images\/on24_benchmarks_assessment.pdf\">80% of marketers<\/a> say that these online events lower their cost-per-lead.<\/p>\n\n\n\n<p>And while you\u2019re at it, invite guests as speakers or co-hosts to boost your webinar distribution.<\/p>\n\n\n\n<p>Wynter, a go-to market research platform, hosts a monthly virtual event series with top professionals in their fields.<\/p>\n\n\n\n<p>Here\u2019s a tweet from founder Peep Laja. Note how he tagged his fellow guests to get the word out about their upcoming sessions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/8-peep-laja-tweet.png\" alt=\"Webinar tweet from Peep Laja\"><\/figure>\n\n\n\n<p>The likes and retweets from his guests and other Twitter users further amplified the&nbsp;reach.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Create checklists, templates, or tools\" data-section=\"5-create-checklists-templates-tools\">\n\n\n\n<h2 class=\"wp-block-heading\">5. Create checklists, templates, or&nbsp;tools<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>When we read massive how-to guides, we often get stuck on what to do&nbsp;next.<\/p>\n\n\n\n<p>This is where checklists, templates, and tools come in handy. They guide your readers to take the next step and stay on top of their action plan.<\/p>\n\n\n\n<p>There are several pros and cons to gating and un-gating these freebies. Gate them, and you can build your email list and segment your subscribers. Un-gate them, and you potentially boost your engagement and organic SEO results.<\/p>\n\n\n\n<p>How do you know what checklists, templates, and tools to create in the first&nbsp;place?<\/p>\n\n\n\n<p>Look for what people are searching for:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>&nbsp;<\/li>\n<li>Enter two to three \u201cseed\u201d keywords related to your industry<\/li>\n<li>Hit <strong>search<\/strong><\/li>\n<li>Go to the <strong>Matching Terms<\/strong>&nbsp;report<\/li>\n<li>Click the <strong>Include<\/strong>&nbsp;filter, add words like \u201ccalculator,\u201d \u201ctool,\u201d and \u201ctemplate,\u201d then toggle \u201cAny&nbsp;word\u201d<\/li>\n<\/ol>\n\n\n\n<p>You\u2019ll then see relevant freebies that people are searching for.<\/p>\n\n\n\n<p>For example, if you sell accounting software, you\u2019ll likely enter \u201cseed\u201d keywords like \u201ctax\u201d and \u201cdividend.\u201d This will reveal keywords like \u201ctax calculator,\u201d \u201cirs tax tool,\u201d and many others that get thousands of monthly searches:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/9-keyword-explorer-dividends-matching-terms.jpg\" alt=\"Keyword ideas in Keywords Explorer\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Give away the kitchen sink\" data-section=\"6-give-away-kitchen-sink\">\n\n\n\n<h2 class=\"wp-block-heading\">6. Give away the kitchen sink<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Imagine telling your target market how to create the product or service you offer step by step for free. You\u2019d surely be out of business within a week,&nbsp;right?<\/p>\n\n\n\n<p>Nope! That\u2019s because most people won\u2019t be willing to make that effort to do the work themselves.<\/p>\n\n\n\n<p>Instead, they\u2019ll probably just hire the company that clearly knows what it\u2019s doing\u2014you.<\/p>\n\n\n\n<p>For example, 99designs has <a href=\"https:\/\/99designs.co.uk\/blog\/logo-branding\/how-to-design-logo\/\">a detailed guide<\/a> explaining how to design a&nbsp;logo:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/P5LTt9ByRwTCTwwy56lAQIuW9kjobAbdqxaVrdOxQ_WtMfHyJH1kNdvglqFxcvh-2kg7fkYKWAQM1wtd3ju0vUwRrlY-zj1rF05_vbZdtxc-tru19IZbRKturYsn7o2vUjbsXG8C\" alt=\"99Designs' detailed guide to creating a logo\"><\/figure>\n\n\n\n<p>This guide ranks #1 for \u201chow to design a logo\u201d and gets an estimated 39.9K monthly visits from organic search, according to <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/11-site-explorer-overview.png\" alt=\"99Designs' guide's estimated monthly traffic in Ahrefs\"><\/figure>\n\n\n\n<p>But while those thousands of readers could follow the guide to a tee and design an eye-catching logo, it would take a lot of time and effort. Most will probably just hire someone to do it for&nbsp;them.<\/p>\n\n\n\n<p>99designs knows this, so it pitches its service at the end of the&nbsp;post:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/12-99designs-service-pitch.png\" alt=\"99Designs' CTA\"><\/figure>\n\n\n\n<p>To replicate this for your business, <a href=\"https:\/\/ahrefs.com\/blog\/how-to-write-a-blog-post\/\">write a blog post<\/a> teaching potential customers how to do what your business does. Then optimize that post to rank high in Google.<\/p>\n\n\n\n<p><strong>Recommended reading:<\/strong> <em><a href=\"https:\/\/ahrefs.com\/blog\/how-to-rank-higher-on-google\/\">How to Rank Higher on Google (6 Easy&nbsp;Steps)<\/a><\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Publish original research\" data-section=\"7-publish-original-research\">\n\n\n\n<h2 class=\"wp-block-heading\">7. Publish original research<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Journalists and bloggers (such as myself) are constantly on the hunt for statistics to back up claims in the articles they write. And when they find a relevant statistic from a credible source, they usually mention and link to the&nbsp;brand.<\/p>\n\n\n\n<p>For example, TechCrunch mentions, quotes, and links to our original research on featured snippets in <a href=\"https:\/\/techcrunch.com\/2021\/06\/21\/how-to-land-the-top-spot-in-google-search-with-featured-snippets-in-2021\/\">this post<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/13-tech-crunch-post.png\" alt=\"Mention and quote on TechCrunch\"><\/figure>\n\n\n\n<p>In fact, this study has over 7K backlinks from 1.64K unique websites (referring domains), according to <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/14-site-explorer-search.png\" alt=\"Backlinks to our study via Site Explorer\"><\/figure>\n\n\n\n<p>Not only do these backlinks likely help to boost our SEO performance, but they also show that thousands of websites are mentioning our brand\u2014all thanks to our original research.<\/p>\n\n\n\n<p>Now, you\u2019re probably wondering, \u201cIs it possible to publish original research with a modest budget?\u201d<\/p>\n\n\n\n<p>The answer is yes, and here are a few cost-effective options for sourcing unique data:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Survey your email subscribers<\/li>\n<li>Poll your audience on Twitter<\/li>\n<li>Poll active communities (e.g., subreddits or Facebook groups)<\/li>\n<li>Collaborate with a non-competing company that shares your target audience<\/li>\n<\/ul>\n\n\n\n<p>If sourcing and publishing original research still seem out of reach, try curating statistics as we did with <a href=\"https:\/\/ahrefs.com\/blog\/seo-statistics\/\">our list of SEO statistics<\/a>. You\u2019ll experience many of the same benefits as publishing original research.<\/p>\n\n\n\n<p><strong>Recommended reading<\/strong>: <em><a href=\"https:\/\/ahrefs.com\/blog\/link-building-case-study\/\">Link Building Case Study: How We Built Backlinks With a \u2018Stats\u2019 Page (And Ranked #1)<\/a><\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Grow with user-generated content\" data-section=\"8-grow-with-user-generated-content\">\n\n\n\n<h2 class=\"wp-block-heading\">8. Grow with user-generated content<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/stackla.com\/resources\/reports\/bridging-the-gap-consumer-marketing-perspectives-on-content-in-the-digital-age\/\">79% of people<\/a> say user-generated content (UGC) highly impacts their purchasing decisions, so you should definitely consider incorporating it into your <a href=\"https:\/\/ahrefs.com\/blog\/content-marketing-strategy\/\">content marketing strategy<\/a>.<\/p>\n\n\n\n<p>Here are a few ways to do&nbsp;that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Share users\u2019 photos on social media<\/li>\n<li>Share case studies with your email&nbsp;list<\/li>\n<li>Share success stories with&nbsp;leads<\/li>\n<li>Share company or product reviews on your website<\/li>\n<\/ul>\n\n\n\n<p>You\u2019ll find one example of UGC on <a href=\"https:\/\/ahrefs.com\/vs\">our \u201cvs\u201d page<\/a> where we share the results of popular industry polls:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/15-latest-seo-industry-polls.jpg\" alt=\"Industry polls from our 'vs' page\"><\/figure>\n\n\n\n<p>As Ahrefs came out on top in all of these polls, this UGC acts as social proof and increases potential customers\u2019 confidence in a key stage of the <a href=\"https:\/\/ahrefs.com\/blog\/buyers-journey\/\">buyers\u2019 journey<\/a>.<\/p>\n\n\n\n<p>However, this isn\u2019t the only way you can use&nbsp;UGC.<\/p>\n\n\n\n<p>For example, Buffer used UGC to grow <a href=\"https:\/\/www.instagram.com\/buffer\/\">its Instagram account<\/a> by almost 400% in a&nbsp;year.<\/p>\n\n\n\n<p><strong>Recommended reading:<\/strong> <em><a href=\"https:\/\/buffer.com\/library\/user-generated-content\/\">How User Generated Content (UGC) Grew Our Instagram Account by 400% in One&nbsp;Year<\/a><\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Nurture leads with an email course\" data-section=\"9-nurture-leads-with-email-course\">\n\n\n\n<h2 class=\"wp-block-heading\">9. Nurture leads with an email course<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Email lists need to be nurtured. One way to do this is with an email course\u2014a series of bite-sized educational emails sent over a few days or&nbsp;weeks.<\/p>\n\n\n\n<p>Here\u2019s <a href=\"https:\/\/outfunnel.com\/b2b-email-marketing-course\/\">an example<\/a> from Outfunnel:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/16-outfunnel-email-course.png\" alt=\"Outfunnel's email marketing course\"><\/figure>\n\n\n\n<p>In this 10-day email course, co-founder and CEO Andrus Purde shares his best tips on B2B email marketing, from setting goals to improving deliverability.<\/p>\n\n\n\n<p>Toward the end of the email course, Andrus directs subscribers to sign up for a consultation call and his monthly email newsletter.<\/p>\n\n\n\n<p>What Andrus is doing here is nurturing potential leads by delivering value upfront. Rather than asking folks to buy from him the second they subscribe, he delivers value and proves his expertise in a free email course.<\/p>\n\n\n\n<p>You can replicate this approach for virtually any product or service in any industry:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>If you\u2019re an accountant,<\/strong> create an email course teaching the newly self-employed how to do taxes theirself.<\/li>\n<li><strong>If you\u2019re a gardener<\/strong>, create an email course teaching local homeowners how to look after their gardens.<\/li>\n<li><strong>If you\u2019re an SEO professional,<\/strong> create an email course teaching business owners how to rank their website higher in Google.<\/li>\n<\/ul>\n\n\n\n<p>The possibilities are endless.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Create a comparison page\" data-section=\"10-create-comparison-page\">\n\n\n\n<h2 class=\"wp-block-heading\">10. Create a comparison page<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>A comparison page compares your product or service to those of your competitors.<\/p>\n\n\n\n<p>Here\u2019s <a href=\"https:\/\/ahrefs.com\/vs\">an example from us<\/a> comparing Ahrefs to two other well-known tools:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/17-ahrefs-comparison.jpg\" alt=\"Our comparison page\"><\/figure>\n\n\n\n<p>Comparison pages are super valuable because the people searching for them are ready to buy. They\u2019re just not sure whether to buy your product or service or your competitors\u2019. So a well-put-together comparison page can swing them in your direction and win the&nbsp;sale.<\/p>\n\n\n\n<p>How do you know which competitors searchers are comparing you&nbsp;to?<\/p>\n\n\n\n<p>Use a <a href=\"https:\/\/ahrefs.com\/blog\/free-keyword-research-tools\/\">keyword research tool<\/a>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter your brand into <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n<li>Go to the <strong>Matching Terms<\/strong>&nbsp;report<\/li>\n<li>Add \u201cvs\u201d to the <strong>Include<\/strong>&nbsp;filter<\/li>\n<\/ol>\n\n\n\n<p>For example, if we do this for Ahrefs, we can see there are two main competitors that searchers are comparing us&nbsp;to:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/18-keywords-explorer-ahrefs-matching-terms.jpg\" alt=\"'Vs' keyword ideas in Ahrefs\"><\/figure>\n\n\n\n<p>These are the competitors we created <a href=\"https:\/\/ahrefs.com\/vs\">our \u201cvs\u201d page<\/a> around.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Repurpose your content\" data-section=\"11-repurpose-your-content\">\n\n\n\n<h2 class=\"wp-block-heading\">11. Repurpose your content<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Just like a product, content isn\u2019t something that\u2019s one and&nbsp;done.<\/p>\n\n\n\n<p>You should further amplify your content\u2019s reach to attract more prospective customers.<\/p>\n\n\n\n<p>Your target audience likely prefers a mix of mediums. While some favor blog posts, others might gravitate toward short videos. So research what your customers like and repurpose your content into their favorite formats.<\/p>\n\n\n\n<p>Grab the key takeaways from <a href=\"https:\/\/ahrefs.com\/blog\/short-form-content\/\">a long-form guide<\/a> and turn them into Instagram posts.<\/p>\n\n\n\n<p>Turn a white paper into a five-day email course or a podcast episode.<\/p>\n\n\n\n<p>Just acquired your highest number of leads from a 20-minute webinar? Then expand and repurpose it into an&nbsp;ebook.<\/p>\n\n\n\n<p>Here at Ahrefs, we repurposed our <a href=\"https:\/\/ahrefs.com\/blog\/low-competition-keywords\/\">low-competition keywords guide<\/a>\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/19-low-competition-keywords-guide.png\" alt=\"Guide that we repurposed\"><\/figure>\n\n\n\n<p>\u2026 into a <a href=\"https:\/\/www.youtube.com\/watch?v=s7hR-i6Go4c\">YouTube video<\/a>.<\/p>\n\n\n\n<p><strong>Recommended reading:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/repurposing-content\/\"><em>The Complete Guide to Content Repurposing<\/em><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>Whether you want to attract leads without building an audience from scratch or amplify your existing content to reach more prospective customers, these 11 ideas will help you ladder up to your&nbsp;goals.<\/p>\n\n\n\n<p>Which of these <a href=\"https:\/\/ahrefs.com\/blog\/content-ideation\/\">content ideas<\/a> are you most excited to try today? Share it with me on <a href=\"https:\/\/twitter.com\/contentkapow\">Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here are 11 powerful content marketing ideas you can start&nbsp;today: Publish a 10X guest&nbsp;post Do a tweetstorm Create a newsletter that excites subscribers&nbsp; Host a webinar series Create checklists, templates, or&nbsp;tools Give away the kitchen sink Publish original research Grow<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":168,"featured_media":136943,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[73],"tags":[],"coauthors":[428],"class_list":["post-136910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>11 Powerful Content Marketing Ideas (With Examples)<\/title>\n<meta name=\"description\" content=\"Time is limited and you want to spend your content efforts wisely. Here are 11 powerful content marketing ideas you can start with today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/content-marketing-ideas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"11 Powerful Content Marketing Ideas (With Examples)\" \/>\n<meta property=\"og:description\" content=\"Implement these ideas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/content-marketing-ideas\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-24T16:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-28T15:20:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/fb_content_marketing_ideas_navigation.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"990\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Priscilla Tan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Implement these ideas.\" \/>\n<meta name=\"twitter:creator\" content=\"@contentkapow\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-marketing-ideas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-marketing-ideas\\\/\"},\"author\":{\"name\":\"Priscilla Tan\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/4619169cd59655ed9248a4b5c32d5835\"},\"headline\":\"11 Powerful Content Marketing Ideas (With Examples)\",\"datePublished\":\"2021-11-24T16:00:00+00:00\",\"dateModified\":\"2024-03-28T15:20:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-marketing-ideas\\\/\"},\"wordCount\":2340,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-marketing-ideas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/fb_content_marketing_ideas_navigation.png\",\"articleSection\":[\"Content Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-marketing-ideas\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-marketing-ideas\\\/\",\"name\":\"11 Powerful Content Marketing Ideas (With Examples)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-marketing-ideas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/content-marketing-ideas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/fb_content_marketing_ideas_navigation.png\",\"datePublished\":\"2021-11-24T16:00:00+00:00\",\"dateModified\":\"2024-03-28T15:20:54+00:00\",\"description\":\"Time is limited and you want to spend your content efforts wisely. 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