{"id":136901,"date":"2021-12-02T11:00:00","date_gmt":"2021-12-02T16:00:00","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=136901"},"modified":"2025-07-21T10:50:34","modified_gmt":"2025-07-21T15:50:34","slug":"seo-analytics","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/seo-analytics\/","title":{"rendered":"SEO Analytics: The Simple Step-By-Step Guide"},"content":{"rendered":"\n<div class=\"intro-txt\">It\u2019s impossible to prioritize and get approval for your SEO efforts without knowing what is and isn\u2019t working for your website.<\/div>\n\n\n\n<p>That\u2019s because you can\u2019t make rational decisions without knowing which of your SEO efforts are (and aren\u2019t) contributing to your SEO&nbsp;goals.<\/p>\n\n\n\n<p>In this guide, you\u2019ll learn how to solve this problem using SEO analytics.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#1-what-is-seo-analytics\">What is SEO analytics?<\/a><\/li>\n<li><a href=\"#2-why-is-seo-analytics-important\">Why is SEO analytics important?<\/a><\/li>\n<li><a href=\"#3-how-to-get-started-with-seo-analytics\">How to get started with SEO analytics<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What is SEO analytics?\" data-section=\"1-what-is-seo-analytics\">\n\n\n\n<h2 class=\"wp-block-heading\">What is SEO analytics?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>SEO analytics is the process of collecting and analyzing raw data to better inform your search engine optimization efforts. It helps you to prioritize tasks, get approval for SEO campaigns, and make better decisions to improve SEO.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Why is SEO analytics important?\" data-section=\"2-why-is-seo-analytics-important\">\n\n\n\n<h2 class=\"wp-block-heading\">Why is SEO analytics important?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>It does not matter whether you\u2019re optimizing a personal blog while learning the ropes or consulting on an enterprise SaaS. All marketers will benefit from the information gained in SEO analysis because data eliminates much of the guesswork for developing goals and strategies.<\/p>\n\n\n\n<p>Here are just a handful of questions SEO analytics can answer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which marketing efforts bring in the most valuable traffic?<\/li>\n<li>What content do users engage with the&nbsp;most?<\/li>\n<li>Where do my best customers come&nbsp;from?<\/li>\n<li>What is the competition doing?<\/li>\n<li>How do I get more backlinks?<\/li>\n<li>Where are we losing money?<\/li>\n<li>How do we increase sales?<\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to get started with SEO analytics\" data-section=\"3-how-to-get-started-with-seo-analytics\">\n\n\n\n<h2 class=\"wp-block-heading\">How to get started with SEO analytics<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Every company will find value in different data points. So although I can\u2019t tell you precisely what data points to focus on, I can outline an overall approach to SEO analytics that\u2019s applicable to pretty much every company.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1. Plan your&nbsp;work<\/h3>\n\n\n\n<p>You can easily get lost in the rabbit hole of analysis and lose sight of the end goal. So the first step is to ask the question, \u201cWhat do I want to&nbsp;know?\u201d<\/p>\n\n\n\n<p>From here, you can map out what tools you will need and what reports to&nbsp;pull.<\/p>\n\n\n\n<p>Don\u2019t be tempted to skip this step. Good planning is the key to smooth data analysis projects. If you jump ahead, you\u2019ll only create more work for yourself and miss out on important insights.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2. Set up the right measurement tools<\/h3>\n\n\n\n<p>Now that you know what you need data for, the next step is to set up the measurement tools that will collect the&nbsp;data.<\/p>\n\n\n\n<p>Since we\u2019re trying to rank on Google, we need to set up tools that provide insights into our Google search presence and keyword rankings. There are lots of tools, both free and paid, but there are three that we recommend setting up as a starting point.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Google Search Console<\/h4>\n\n\n\n<p>Google Search Console (GSC) provides data to help understand what is happening in Google\u2019s search results.<\/p>\n\n\n\n<p>Think of GSC as your window into the search engine results page (SERP). You will get insights into how your content is doing, index coverage issues, and page experience.<\/p>\n\n\n\n<p>Here\u2019s how to set that&nbsp;up:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <a href=\"https:\/\/search.google.com\/search-console\/about\">Google Search Console<\/a><\/li>\n<li>Click <strong>Start now<\/strong><\/li>\n<li>Select <strong>Add property<\/strong>&nbsp;on the dropdown<\/li>\n<li>Enter domain or URL prefix<\/li>\n<li>Choose a verification method<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Google Analytics<\/h4>\n\n\n\n<p>Google Analytics (GA) is your window into on-site user behavior. It tells you what organic users do once they land on your website, how engaged they are, what they click on, and how many leads (or sales) they generate.<\/p>\n\n\n\n<p>Here\u2019s a quick step-by-step process for setting up Google Analytics:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <a href=\"https:\/\/analytics.google.com\/\">analytics.google.com<\/a><\/li>\n<li>Click <strong>Start measuring<\/strong><\/li>\n<li>Enter an account name, then click <strong>Next<\/strong><\/li>\n<li>Enter a property name, then click <strong>Next<\/strong><\/li>\n<li>Click <strong>Show advanced options<\/strong><\/li>\n<li>Toggle the option to <strong>Create a Universal Analytics property<\/strong><\/li>\n<li>Enter Website URL, then click <strong>Next<\/strong><\/li>\n<li>Click <strong>Create<\/strong><\/li>\n<li>Add the GA tag to your website<\/li>\n<\/ol>\n\n\n\n<p>It\u2019s important to note that Google Analytics products are not retroactive. Meaning, it can\u2019t tell you what has happened, only what happens once the tracking tag is in&nbsp;place.<\/p>\n\n\n\n<p>Depending on your time to conversion and product seasonality, you may need to wait before meaningful analysis can be done. So the sooner you get these tools in place, the better.<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p><div class=\"recommendation\"><div class=\"recommendation-title\">Out now: Ahrefs Web Analytics<\/div><div class=\"recommendation-content\">\n<p><span style=\"font-weight: 400;\">Ahrefs<\/span><a href=\"https:\/\/ahrefs.com\/web-analytics\"> <span style=\"font-weight: 400;\">Web Analytics<\/span><\/a><span style=\"font-weight: 400;\"> is a simple Google Analytics alternative. Fast, privacy-friendly, and free for up to 1 million events per month per&nbsp;site.<\/span><\/p>\n<p><a href=\"https:\/\/ahrefs.com\/web-analytics\"><span style=\"font-weight: 400;\">Learn more<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Ahrefs<\/h4>\n\n\n\n<p>It\u2019s undeniable that Google\u2019s free tools are an incredible free resource for SEOs, but they were never meant to do everything. There are a few instances where you will need to invest in reliable software to help collect data\u2014like Ahrefs.<\/p>\n\n\n\n<p>Here\u2019s how to set up a new project:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <a href=\"https:\/\/app.ahrefs.com\/dashboard\">App.Ahrefs.com<\/a><\/li>\n<li>Click <strong>+ New Project<\/strong><\/li>\n<li>Choose to <strong>Import<\/strong>&nbsp;from GSC or <strong>Add manually<\/strong><\/li>\n<li>Enter scope<\/li>\n<li>Verify ownership<\/li>\n<li>Schedule site audits<\/li>\n<li>Add keywords to&nbsp;track<\/li>\n<li>Add competitors to analyze<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3. Set up dashboards and reports<\/h3>\n\n\n\n<p>Now that you have set up your measurement tools, you will need to visualize the information in a way that is easy to understand and act&nbsp;on.<\/p>\n\n\n\n<p>Most of the SEO tools mentioned above already have a bunch of pre-made reports.<\/p>\n\n\n\n<p>For example, the <strong>Backlinks<\/strong> report in <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> shows you who\u2019s linking to your website, where they\u2019re linking from, and the anchor text they&nbsp;use:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/1-backlinks-report-ahrefs.png\" alt=\"Backlinks report results for ahrefs.com\"><\/figure>\n\n\n\n<p>The <strong>Link opportunities<\/strong> report in <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a> tells you about missed internal link opportunities:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/2-link-opportunities-report.jpg\" alt=\"Links opportunities report results for the Ahrefs blog\"><\/figure>\n\n\n\n<p>And the <strong>Coverage<\/strong> report in Google Search Console tells you about issues affecting your site\u2019s presence in Google search:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/3-coverage-report.png\" alt=\"GSC Coverage report results for the Ahrefs blog\"><\/figure>\n\n\n\n<p>Reports like these are super useful and insightful and offer a great starting point for SEO analytics. But there are many instances where you\u2019ll need to create custom reports and dashboards so that you can see the data more clearly.<\/p>\n\n\n\n<p>You can\u2019t really do this in Search Console, but you can customize a lot in Google Analytics. You can also use the advanced filters in <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a> to pinpoint pretty much any issue you&nbsp;like.<\/p>\n\n\n\n<p>For example, this hyper-specific set of filters effectively creates a report that allows us to keep an eye on broken or redirected bio links on our&nbsp;blog:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/4-link-explorer-advanced-filter.png\" alt=\"Link explorer report showing options in advanced filter\"><\/figure>\n\n\n\n<p>But still, if you\u2019re working with data from multiple sources, what you ideally want is a dashboard that pulls in the data you need and presents it how you like. This is where Google Data Studio comes in handy, as it allows you to do precisely that.<\/p>\n\n\n\n<p>There are dashboard templates available in the public gallery, or you can build your own from scratch.<\/p>\n\n\n\n<p>Here\u2019s how to set up a Google Data Studio Report:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <a href=\"https:\/\/datastudio.google.com\/u\/0\/\">Data Studio<\/a><\/li>\n<li>Click the <strong>Template Gallery<\/strong><\/li>\n<li>Select data sources from the <strong>Category<\/strong>&nbsp;dropdown<\/li>\n<li>Choose a report template from the gallery<\/li>\n<li>Tour sample report and make sure it has all the features you&nbsp;need<\/li>\n<li>Click <strong>Use Template<\/strong><\/li>\n<li>Add your <strong>New Data Source<\/strong><\/li>\n<li>Click <strong>Copy Report<\/strong><\/li>\n<\/ol>\n\n\n\n<p>The important thing to remember with SEO dashboards and reports is that you don\u2019t need all the bells and whistles. You simply need insights that will inform strategy development.<\/p>\n\n\n\n<p>Stick to the metrics that tell a story about what is working and identify areas for improvement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4. Review and act on the&nbsp;data<\/h3>\n\n\n\n<p>The final step is to review and act on the data. Data is useless without action. Pristine client-facing reports are not the point\u2014better performance is.<\/p>\n\n\n\n<p>Let\u2019s take a look at some of the questions we turned to data analysis for and use our tools to answer them.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Google Analytics: What content is the most engaging?<\/h4>\n\n\n\n<p>Google tells us in its own <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7451184?hl=en\">SEO Starter guide<\/a> that \u201cany optimization should be geared toward making the user experience better.\u201d<\/p>\n\n\n\n<p>But how do you know which content your users are (and aren\u2019t) engaging with?<\/p>\n\n\n\n<p>This can be a difficult question to answer, but the \u201cAverage engagement time\u201d metric in Google Analytics 4 can help. It shows the average engagement time per&nbsp;user.<\/p>\n\n\n\n<p>Here\u2019s how to see it for your organic visits:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Google Analytics 4<\/li>\n<li>Click <strong>Engagement &gt; Pages and Screens<\/strong><\/li>\n<li>Click <strong>All users<\/strong>&nbsp;at the&nbsp;top<\/li>\n<li>Change the dimension to <strong>First User Medium<\/strong><\/li>\n<li>Change the dimension value to <strong>organic<\/strong>&nbsp;<\/li>\n<li>Sort the table by \u201cAverage engagement time\u201d from high to&nbsp;low<\/li>\n<\/ol>\n\n\n\n<p>You\u2019re now seeing the most to least engaging pages on your website.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/5-average-engagement-time.png\" alt=\"GA Pages and screens report results\"><\/figure>\n\n\n\n<p>You should still take this data with a pinch of salt because some pages will be longer than others. Having a low average engagement time on a 300-word blog post probably isn\u2019t a sign that it\u2019s unengaging; there just isn\u2019t much to&nbsp;read.<\/p>\n\n\n\n<p>Similarly, you shouldn\u2019t read too much into data for pages with few users because it\u2019s unwise to base your decisions on small sample sizes.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Search Console: How do I increase backlinks?<\/h4>\n\n\n\n<p>Our <a href=\"https:\/\/ahrefs.com\/blog\/search-traffic-study\/\">study of over a billion pages<\/a> found a clear relationship between organic search traffic and backlinks. So if you\u2019re looking to increase traffic, backlinks are definitely something to pay attention to.<\/p>\n\n\n\n<p>To get more backlinks, you\u2019ll need to answer the question: What content attracts backlinks?<\/p>\n\n\n\n<p>The answer can be found in Google Search Console:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Google Search Console<\/li>\n<li>Open the Links&nbsp;report<\/li>\n<li>Click <strong>More<\/strong>&nbsp;on the \u201cTop Links Pages\u201d report under the \u201cExternal links\u201d subheader<\/li>\n<li>Sort the report by \u201cLinking sites\u201d in descending order<\/li>\n<\/ol>\n\n\n\n<p>Look for patterns in the type of content-generating backlinks.<\/p>\n\n\n\n<p>For us, it\u2019s clearly studies:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/6-top-target-pages.png\" alt=\"Top target pages results for the Ahrefs blog\"><\/figure>\n\n\n\n<p>Just keep in mind that Search Console will only show you the number of backlinks and linking sites, not their quality. To delve deeper and analyze their quality, you\u2019ll need a third-party backlink tool like <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>. You can use it to view backlinks for your own website for free by signing up to <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a>.<\/p>\n\n\n\n<p>Here are all the backlinks to our search traffic study sorted by the linking page\u2019s estimated monthly organic traffic (which is a good proxy for backlink quality):<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/7-backlinks-report-search-traffic-study.png\" alt=\"Backlinks report results for Ahrefs' search traffic study\"><\/figure>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">PRO TIP<\/div><div class=\"recommendation-content\">\n\n\n\n<p>You can use the <strong>Best by links<\/strong> report in <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> to see which of your competitors\u2019 content attracted the most backlinks. This can be super useful for finding popular \u201clink worthy\u201d <a href=\"https:\/\/ahrefs.com\/blog\/content-ideas\/\">content ideas<\/a> that you may have missed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/8-best-by-links-report.png\" alt=\"Best by links report results\"><\/figure>\n\n\n\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Ahrefs: What are my competitors ranking for that I\u2019m&nbsp;not?<\/h4>\n\n\n\n<p>While I don\u2019t advise basing your entire marketing strategy on what competitors are doing, it stands to reason that if two to three competitors are ranking for a particular keyword (that you\u2019re not ranking for), then it\u2019s important to your market.<\/p>\n\n\n\n<p>You can find these keywords with Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-gap\">Content Gap tool<\/a>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n<li>Enter your domain<\/li>\n<li>Click <strong>Content Gap<\/strong>&nbsp;on the left&nbsp;menu<\/li>\n<li>Enter two to three competing domains<\/li>\n<li>Click <strong>Show keywords <\/strong><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/9-content-gap-keywords-report.png\" alt=\"List of keywords for the Ahrefs blog using Content Gap tool\"><\/figure>\n\n\n\n<p>If this uncovers too many keywords or you see a lot of irrelevant ones, switch the number of intersections to two or&nbsp;three.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/10-intersections-two-and-three.png\" alt=\"Drop down option for intersections\"><\/figure>\n\n\n\n<p><strong>Recommended reading:<\/strong> <em><a href=\"https:\/\/ahrefs.com\/blog\/content-gap-analysis\/\">How to Do an Effective Content Gap Analysis for&nbsp;SEO<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>In this article, we have defined what SEO analytics means, why it\u2019s important to digital marketing, and how to get started.<\/p>\n\n\n\n<p>Whether you\u2019re optimizing a personal blog or multimillion eCom site, the insights you\u2019ll gain from analytics should be at the core of your approach to defining and improving performance.<\/p>\n\n\n\n<p>If you take away nothing else from this article, remember SEO analytics is simply a means to an end. It is a process to identify and then <strong>implement<\/strong> a value-driving answer.<\/p>\n\n\n\n<p>\u200b\u200bGot questions? Ping me <a href=\"https:\/\/twitter.com\/kaylelarkin?lang=en\">on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>That\u2019s because you can\u2019t make rational decisions without knowing which of your SEO efforts are (and aren\u2019t) contributing to your SEO&nbsp;goals. In this guide, you\u2019ll learn how to solve this problem using SEO analytics. What is SEO analytics? Why is<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":160,"featured_media":136949,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[417],"class_list":["post-136901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO Analytics: The Simple Step-By-Step Guide<\/title>\n<meta name=\"description\" content=\"SEO analytics is the process of collecting and analyzing raw data to better inform your search engine optimization efforts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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