{"id":136895,"date":"2021-11-30T11:00:39","date_gmt":"2021-11-30T16:00:39","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=136895"},"modified":"2023-05-17T09:34:18","modified_gmt":"2023-05-17T14:34:18","slug":"growth-marketing","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/growth-marketing\/","title":{"rendered":"What Is Growth Marketing? A Beginner\u2019s Guide"},"content":{"rendered":"\n<div class=\"intro-txt\">DropBox famously supercharged its growth by leveraging its product\u2014it gave away storage space for each new referral to its business.<\/div>\n\n\n\n<p>This integration of product and marketing was new at the time. <a href=\"https:\/\/twitter.com\/seanellis\">Sean Ellis<\/a>, then DropBox\u2019s first marketer, coined it \u201cgrowth hacking.\u201d<\/p>\n\n\n\n<p>Another marketer, Andrew Chen, followed on by calling growth hackers the \u201c<a href=\"https:\/\/andrewchen.com\/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study\/\">new VPs of marketing<\/a>.\u201d Coupled with the success of Facebook\u2019s own growth team, many high-growth tech companies like Uber, Airbnb, and Pinterest started building and developing the discipline known as growth marketing.<\/p>\n\n\n\n<p>In this post, you\u2019ll learn the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#1-what-is-growth-marketing\">What growth marketing is<\/a><\/li>\n<li><a href=\"#2-why-is-growth-marketing-important\">Why it is important<\/a><\/li>\n<li><a href=\"#3-how-does-growth-marketing-work\">How growth marketing works<\/a><\/li>\n<li><a href=\"#4-is-growth-marketing-right-for-you\">Whether growth marketing is right for your business<\/a><\/li>\n<li><a href=\"#5-marketing-with-growth-focused-mindset\">The alternative if growth marketing isn\u2019t right for&nbsp;you<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What is growth marketing?\" data-section=\"1-what-is-growth-marketing\">\n\n\n\n<h2 class=\"wp-block-heading\">What is growth marketing?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Growth marketing is a holistic and data-driven approach to marketing. It focuses on the <a href=\"https:\/\/ahrefs.com\/blog\/marketing-funnels\/\">entire funnel<\/a> (rather than just the top of the funnel) and applies the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Scientific_method\">scientific method<\/a>\u2014formulating hypotheses, testing these hypotheses, then refining or eliminating them.<\/p>\n\n\n\n<p>Originally known as growth hacking, Sean intended for the term to mean \u201c\u200b\u200bcreative, collaborative idea generation and problem-solving to thorny challenges.\u201d<\/p>\n\n\n\n<p>However, subsequent growth marketers focused too heavily on the \u201chacking\u201d aspect, treating it as the \u201csilver bullet\u201d to solve marketing issues. The term \u201cgrowth marketing\u201d was promoted to refocus the discipline.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Why is growth marketing important?\" data-section=\"2-why-is-growth-marketing-important\">\n\n\n\n<h2 class=\"wp-block-heading\">Why is growth marketing important?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Traditional marketing has two main problems:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Cross-collaboration between teams is (almost) non-existent<\/li>\n<li>Marketing teams often have no idea what\u2019s working<\/li>\n<\/ol>\n\n\n\n<p>Let\u2019s look at both in more detail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Cross-collaboration between teams is (almost) non-existent<\/h3>\n\n\n\n<p>Companies frequently structure teams by layers of the marketing funnel.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/1-marketing-funnel.png\" alt=\"Marketing funnel\n\"><\/figure>\n\n\n\n<p>Generally speaking:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The marketing team owns the top of the funnel\u2014awareness and interest.<\/li>\n<li>The sales team owns revenue\u2014consideration and conversion into a customer.<\/li>\n<li>The product team owns retention\u2014loyalty and advocacy.<\/li>\n<\/ul>\n\n\n\n<p>Then, each team is given a metric that measures success at each layer of the funnel. But the problem is that the teams then optimize for their metrics\u2026 at the expense of each&nbsp;other.<\/p>\n\n\n\n<p>For example, a typical goal for marketing teams is the number of leads. But these leads can be low quality, which then impacts other teams (e.g., low-quality leads are harder to convert and retain).<\/p>\n\n\n\n<p>That\u2019s just one problem. Another problem is that these teams rarely communicate and collaborate with each other. In those scenarios, for example, product teams miss an opportunity to tap into the marketing team\u2019s expertise on how to market new features. This <em>silo-ing<\/em> of departments is one reason why DropBox\u2019s innovative referral program would not have happened at most companies.<\/p>\n\n\n\n<p>Growth marketing solves this by putting the focus on the entire funnel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Marketing teams often have no idea what\u2019s working<\/h3>\n\n\n\n<p>Traditional marketing is hard to measure. Famous American merchant John Wanamaker once quipped, <em>\u201cHalf the money I spend on advertising is wasted; the trouble is I don\u2019t know which&nbsp;half.\u201d<\/em><\/p>\n\n\n\n<p>With hardly any idea of what worked, marketers came up with campaigns and tactics based on gut instinct and (hopefully) educated guesses. This created a desire for a rigid methodology\u2014one that could generate experiment ideas, measure if they\u2019re working, and redirect\/eliminate resources from those that aren\u2019t to those that&nbsp;are.<\/p>\n\n\n\n<p>Growth marketing is that methodology.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How does growth marketing work?\" data-section=\"3-how-does-growth-marketing-work\">\n\n\n\n<h2 class=\"wp-block-heading\">How does growth marketing work?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>According to Sean\u2019s book, \u201c<a href=\"https:\/\/www.amazon.com\/Hacking-Growth-Fastest-Growing-Companies-Breakout\/dp\/045149721X\">Hacking Growth<\/a>,\u201d the core elements of growth marketing are:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>The creation of a cross-functional&nbsp;team that combines marketing and product.<\/li>\n<li>The use of qualitative research and quantitative data analysis (to gain insight into customer behaviors).<\/li>\n<li>The generation and testing of ideas (and the use of metrics to evaluate if they\u2019re working).<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">1. Creation of a cross-functional team<\/h3>\n\n\n\n<p>Since the goal of a growth marketing team is to work on the entire funnel, the team needs more than just people with <a href=\"https:\/\/ahrefs.com\/blog\/marketing-skills\/\">marketing skills<\/a>. Sean suggests the team should comprise the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Growth lead \u2013<\/strong> Chooses core focus area (any part of the funnel), selects metrics to measure, and manages the&nbsp;team<\/li>\n<li><strong>Product manager \u2013<\/strong> Manages the product and its changes<\/li>\n<li><strong>Software engineer \u2013<\/strong> Works on the product and executes experiments<\/li>\n<li><strong>Marketing specialist \u2013<\/strong>Understands the different marketing channels and how to execute experiments<\/li>\n<li><strong>Data analyst \u2013<\/strong> Designs experiments, extracts data, and provides insights<\/li>\n<li><strong>Product designer \u2013 <\/strong>Works on the product and designs a better experience<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Qualitative research and quantitative data<\/h3>\n\n\n\n<p>Data is key to the growth marketing process. It should be easy to access and analyze. Plus, it should be accurate.<\/p>\n\n\n\n<p>Sean writes:<\/p>\n\n<blockquote class=\"small\"><div class=\"quote-content\"> It\u2019s essential that your team have data on each piece of the customer experience\u2014well beyond just how often they visit your website and how long they stay there\u2014so that it can be analyzed at a granular level to identify how people are actually using your product versus how you have planned for them to use it. What this means is that the marketers, data scientists, and engineers must work together to add the proper tracking to websites, mobile apps, point of sale systems, email marketing and customer databases. Once proper tracking is in place, the multiple sources of user information must be stitched together to give you a detailed and robust picture of user behaviour that your data team can analyze. What you want to create is what\u2019s often called a data lake\/data warehouse: a single location where all customer information is stored and where you can really dive in and uncover distinctive groupings of users who may be using the product differently from other groups.&nbsp;<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Sean Ellis\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/sean-ellis.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Sean Ellis,<\/span> <span class=\"quote-author-job\">Growth Marketer <a href=\"https:\/\/www.seanellis.me\/\" target=\"_blank\">Seanellis.me<\/a><\/span><\/div><\/div><\/blockquote>\n\n<h3 class=\"wp-block-heading\">3. Generation and testing of&nbsp;ideas<\/h3>\n\n\n\n<p>Growth marketing teams run through what is known as the growth hacking cycle.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/growth_marketing.png\" alt=\"Growth hacking cycle\"><\/figure>\n\n\n\n<p>Here\u2019s how the process works:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Analyze \u2013<\/strong>&nbsp;The growth lead works with the data analyst to uncover areas of growth opportunities. This could be any part of the funnel they want to focus on. For example, they may look at the events or pages that cause a user to churn or leave the product.<\/li>\n<li><strong>Ideate \u2013<\/strong>&nbsp;Members of the growth marketing team&nbsp;(including the product manager, software engineer, etc.) contribute ideas on how to improve the focus area into an idea pipeline.<\/li>\n<li><strong>Prioritize<\/strong>&nbsp;<strong>\u2013<\/strong>&nbsp;The ideas are scored according to <a href=\"https:\/\/www.productplan.com\/glossary\/ice-scoring-model\/\">Impact, Confidence, and Ease of Execution (ICE)<\/a>.<\/li>\n<li><strong>Test \u2013<\/strong>&nbsp;The experiment is conducted, and results are analyzed after a determined period of&nbsp;time.<\/li>\n<\/ol>\n\n\n\n<p>The cycle then repeats.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Is growth marketing right for you?\" data-section=\"4-is-growth-marketing-right-for-you\">\n\n\n\n<h2 class=\"wp-block-heading\">Is growth marketing right for&nbsp;you?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>There is no doubt that growth marketing works. After all, many companies have succeeded by using it. Facebook, Twitter, DropBox, and Airbnb are well-known examples.<\/p>\n\n\n\n<p>However, observe closely, and you\u2019ll realize most of the companies that have created successful growth marketing programs typically:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Are consumer-facing.<\/li>\n<li>Have raised a lot of&nbsp;money.<\/li>\n<li>Have products that can generate virality, i.e., more users bring in more&nbsp;users.<\/li>\n<\/ul>\n\n\n\n<p>For most small businesses, growth marketing is likely out of reach. <a href=\"https:\/\/twitter.com\/larslofgren\">Lars Lofgren<\/a>, who has built multiple growth teams himself, explains why <a href=\"https:\/\/cxl.com\/blog\/dont-build-growth-teams\/\">in this post<\/a>. Here\u2019s a quick tl;dr:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Probability is hard to understand \u2013<\/strong> Most people don\u2019t understand probability and statistics and will end up running bad tests. Bad tests lead to bad results, which lead to a poor program.<\/li>\n<li><strong>Most companies don\u2019t have enough data \u2013<\/strong> Volumes of data are needed for accurate tests, but most companies will never get that much volume.<\/li>\n<li><strong>Growth teams are too expensive \u2013<\/strong> The amount of money you spend on building a growth team could easily allow you to build a blog that <a href=\"https:\/\/ahrefs.com\/blog\/how-to-rank-higher-on-google\/\">ranks high on Google<\/a> and generates tons of organic traffic.<\/li>\n<li><strong>Growth teams have limited revenue potential \u2013<\/strong> There is a ceiling on how high conversion rates can go. Is spending all that money on optimizing these rates worth&nbsp;it?<\/li>\n<\/ul>\n\n\n\n<p>If growth marketing is not right for your business, what should you do instead?<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"The alternative: Marketing with a growth-focused mindset\" data-section=\"5-marketing-with-growth-focused-mindset\">\n\n\n\n<h2 class=\"wp-block-heading\">The alternative: Marketing with a growth-focused mindset<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>In Lars\u2019 post, he&nbsp;wrote:<\/p>\n\n\n\n<p><em>\u201c<strong>A properly scaled marketing channel can 10X your business.<\/strong> Best case for a growth team that optimizes your funnel? 3X. I\u2019d rather spend my time on a 10X strategy than a 3X&nbsp;one.\u201d<\/em><\/p>\n\n\n\n<p>That\u2019s exactly what we did at Ahrefs.<\/p>\n\n\n\n<p>Our main customer acquisition channel is <a href=\"https:\/\/ahrefs.com\/blog\/content-marketing\/\">content marketing<\/a>. We produce content regularly on our blog and YouTube page. Over the past few years, we have built out this channel and continued investing in&nbsp;it.<\/p>\n\n\n\n<p>While nothing we do here is truly unique, we <em>did<\/em> add a twist to our <a href=\"https:\/\/ahrefs.com\/blog\/content-marketing-strategy\/\">content marketing strategy<\/a>. That is, like growth marketing, our content is full-funnel focused. Rather than having separate pieces of content tackle each stage of the marketing funnel, each piece of our content serves to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acquire new customers.<\/li>\n<li>Generate interest in our products by educating customers on what our product does.<\/li>\n<li>Retain our customers by educating them on how to better use our product.<\/li>\n<\/ul>\n\n\n\n<p>Here\u2019s an example. Link building is a highly searched topic. It gets around 31,000 monthly searches on Google:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/3-monthly-searches-link-building.png\" alt=\"Link building search volume\"><\/figure>\n\n\n\n<p>It\u2019s also impossible to do link building well without a backlink research tool\u2014which is something we offer. So, in our <a href=\"https:\/\/ahrefs.com\/seo\/link-building\" data-ahr=\"https:\/\/ahrefs.com\/blog\/link-building\/\">link building guide<\/a>, we naturally talk about our product:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/4-serp-overview-best-productivity-app.jpg\" alt=\"Product mention in our link building guide\"><\/figure>\n\n\n\n<p>This one piece of content hits all parts of the funnel. It:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Acquires new leads and customers \u2013<\/strong> By ranking for a topic that many people search for on Google, we generate traffic consistently.<\/li>\n<li><strong>Generates interest in our product \u2013<\/strong> Our content teaches prospects how to do link building and how to do it with our product.<\/li>\n<li><strong>Retains customers<\/strong> <strong>\u2013 <\/strong>Our content <em>also <\/em>teaches existing customers how to build links with our product.<\/li>\n<\/ul>\n\n\n\n<p>How do we do this? Here\u2019s a quick explainer of our strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Target topics with search traffic potential<\/h3>\n\n\n\n<p>To rank on Google, you need to target topics that people are already searching for. You can find these topics using keyword research tools like Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>.<\/p>\n\n\n\n<p>Enter a relevant keyword, and it\u2019ll generate thousands of ideas for&nbsp;you.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/5-matching-terms-report-ux-design.jpg\" alt=\"Keyword ideas\"><\/figure>\n\n\n\n<p>Then, narrow the list down using \u201cbusiness potential.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/6-business-potential.png\" alt=\"Business potential scoring\"><\/figure>\n\n\n\n<p>This will allow you to focus on topics that drive <strong>growth<\/strong>, not vanity metrics like traffic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Create high-quality content that deserves to&nbsp;rank<\/h3>\n\n\n\n<p>To rank at the top of Google, you\u2019ll need to create content that deserves to rank. Watch <a href=\"https:\/\/www.youtube.com\/watch?v=8BdZ0dUu7VQ\">this video<\/a> to learn&nbsp;how.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/content-creation\/\">Content Creation: The Complete Guide for Beginners<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/seo\/seo-content\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-content\/\">What is SEO Content? How to Write Content that&nbsp;Ranks<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-write-a-blog-post\/\">How to Write a Blog Post in 9 Steps (That People Actually Want to&nbsp;Read)<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. Promote the content<\/h3>\n\n\n\n<p>Simply publishing content doesn\u2019t mean it\u2019ll get discovered automatically. You have to give it a push and show it to people who care. Promote your content by following <a href=\"https:\/\/www.youtube.com\/watch?v=PoVYweKH4ck\">this checklist<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>The growth marketing process can be difficult to implement. But even if you\u2019re not doing it, elements of it are still helpful. Experimentation, tackling the full funnel\u2014these are all ideas you can apply to your own business.<\/p>\n\n\n\n<p>If you\u2019re interested in learning how to execute growth marketing, I\u2019d recommend these resources:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.amazon.com\/Hacking-Growth-Fastest-Growing-Companies-Breakout\/dp\/045149721X\">Hacking Growth<\/a> (book)<\/li>\n<li><a href=\"https:\/\/www.reforge.com\/\">Reforge<\/a><\/li>\n<li><a href=\"https:\/\/growthhackers.com\/\">GrowthHackers<\/a><\/li>\n<li><a href=\"https:\/\/www.julian.com\/guide\/growth\/intro\">Growth Marketing Handbook&nbsp;<\/a><\/li>\n<\/ul>\n\n\n\n<p>Did I miss out on anything about growth marketing? Let me know <a href=\"https:\/\/twitter.com\/siquanong\">on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This integration of product and marketing was new at the time. Sean Ellis, then DropBox\u2019s first marketer, coined it \u201cgrowth hacking.\u201d Another marketer, Andrew Chen, followed on by calling growth hackers the \u201cnew VPs of marketing.\u201d Coupled with the success<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":136912,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[390],"tags":[],"coauthors":[339],"class_list":["post-136895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is Growth Marketing? 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