{"id":136548,"date":"2021-11-04T11:00:07","date_gmt":"2021-11-04T16:00:07","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=136548"},"modified":"2024-12-03T10:42:58","modified_gmt":"2024-12-03T15:42:58","slug":"how-to-choose-keywords-for-seo","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/how-to-choose-keywords-for-seo\/","title":{"rendered":"How to Find and Choose the Right Keywords for&nbsp;SEO"},"content":{"rendered":"<div class=\"intro-txt\"> The keywords you choose can make or break your SEO campaign.<\/div>\n\nIf you make smart keyword choices, you\u2019ll produce content with the potential to attract valuable organic search traffic month after month. If you pick the wrong keywords, your content will only attract low-value traffic or none at all.\n\nSo how do you find and choose the right keywords for SEO? Follow the 9 simple steps below.\n\nNew to keyword research? Check out our: <a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\"><strong>Beginner\u2019s guide to keyword research<\/strong><\/a><strong>.<\/strong>\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. List out your seed keywords\" data-section=\"seed-keywords\">\n<h2><a id=\"post-136548-_x1ezu41rhiz\"><\/a>1. List out your seed keywords<\/h2>\n<\/div><\/div>\n\nThis first step doesn\u2019t require any fancy research. Just hash out a list of the keywords you think are most important to your business. Seed keywords are essentially topics \u2013 they should be broad and overarching enough to generate a bunch of keyword ideas when you drop them in a research tool.\n\nFrom your seed keywords you can find more specific and realistic keywords to rank&nbsp;for.&nbsp;<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Work out how to find keywords using research tools\" data-section=\"research-tools\">\n<h2><a id=\"post-136548-_t3yclhrcm5dz\"><\/a>2. Work out how to find keywords using research tools<\/h2>\n<\/div><\/div>\n\nTo find what people are actually searching for, you need <a href=\"https:\/\/ahrefs.com\/blog\/free-keyword-research-tools\/\">a keyword research tool<\/a>.\n\nHere are a few options to choose from:\n<h3><a id=\"post-136548-_gdpt9hyk30e4\"><\/a>Google Keyword Planner<\/h3>\nGoogle has a free tool called <a href=\"https:\/\/ads.google.com\/intl\/en_uk\/home\/tools\/keyword-planner\/\">Keyword Planner<\/a>. The way it works is pretty simple: You enter a topic, and it kicks back relevant keyword ideas and search volumes.\n\nFor example, here are a few of the ideas and search volumes it gives us for \u201cdog&nbsp;food\u201d:&nbsp;<img loading=\"lazy\" decoding=\"async\" width=\"526\" height=\"315\" class=\"wp-image-179213\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/keyword-ideas-for-dog-food-and-corresponding-mon-1.png\" alt=\"Keyword ideas for &quot;dog food&quot; and corresponding monthly search volumes\">\n\nUnfortunately, <a href=\"https:\/\/ahrefs.com\/blog\/google-keyword-planner\/\">Google Keyword Planner (GKP)<\/a> has one major flaw: It only shows search volume ranges, not actual monthly search volumes (unless you\u2019re running ads).\n\nSome of these ranges are huge too. You can see above that a few keywords fall into the 10K-100K bucket. This makes it super hard to know which ones to prioritize because the range is so broad. The keyword could get 10k monthly searches, 40k, 80k, 100k\u2014there\u2019s just no way of knowing.\n\nTo get precise keyword search volume estimates, you\u2019ll need a third-party tool like <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>.\n<h3><a id=\"post-136548-_zgv01afcbpzk\"><\/a>Ahrefs Keywords Explorer<\/h3>\nKeyword Explorer works in much the same way as GKP. You enter a topic\/seed keyword, and it shows you keyword ideas and monthly search volumes.\n\nThe difference is that the search volume estimates are much more precise, and you also usually get way more ideas than in GKP.\n\nFor example, if we enter the seed keyword \u201cdog food\u201d and check the <strong>Matching terms <\/strong>report, we get over 416,000 keyword ideas with search volumes and other&nbsp;data:&nbsp;<img loading=\"lazy\" decoding=\"async\" width=\"1552\" height=\"1202\" class=\"wp-image-179214\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/matching-terms-report-for-keyword-dog-food-1.png\" alt=\"Matching terms report for keyword &quot;dog food&quot;\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/matching-terms-report-for-keyword-dog-food-1.png 1552w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/matching-terms-report-for-keyword-dog-food-1-549x425.png 549w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/matching-terms-report-for-keyword-dog-food-1-768x595.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/matching-terms-report-for-keyword-dog-food-1-1536x1190.png 1536w\" sizes=\"auto, (max-width: 1552px) 100vw, 1552px\">\n\nThere are a couple of other powerful ways you can use Keywords Explorer to find and choose the right keywords.\n\nIf you\u2019re looking for trending keywords, for example, check out the keyword growth column and growth filter options.&nbsp;<img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"481\" class=\"wp-image-179216\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/finding-growth-keywords-in-matching-terms-report-1.png\" alt=\"Finding growth keywords in &quot;Matching terms&quot; report in Ahrefs\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/finding-growth-keywords-in-matching-terms-report-1.png 711w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/finding-growth-keywords-in-matching-terms-report-1-628x425.png 628w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\">\n\nAnd if you\u2019re looking to answer top questions, hit the Questions tab\u2026&nbsp;<img loading=\"lazy\" decoding=\"async\" width=\"984\" height=\"545\" class=\"wp-image-179218\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/finding-question-keywords-in-matching-terms-repo-1.png\" alt=\"Finding question keywords in &quot;Matching terms&quot; report in Ahrefs\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/finding-question-keywords-in-matching-terms-repo-1.png 984w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/finding-question-keywords-in-matching-terms-repo-1-680x377.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/finding-question-keywords-in-matching-terms-repo-1-768x425.png 768w\" sizes=\"auto, (max-width: 984px) 100vw, 984px\">\n<h3><a id=\"post-136548-_rr73oct3kmce\"><\/a>Google Search Console<\/h3>\nIf you have access to Google Search Console, you can find ideas based on the keywords users are <strong>already searching<\/strong> to get to your website.\n\nEvery website has the ability to pick up keywords unintentionally. In fact, our study: <a href=\"https:\/\/ahrefs.com\/blog\/also-rank-for-study\/\">How many keywords can you rank for with one page?<\/a> proved that even a page ranking in position 20 has the ability to pick up an additional 200+ keywords in the top 10 on average.\n\nThese existing keywords are a goldmine for your content.\n\nYou can find them in GSC\u2019s search results report\u2026&nbsp;<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-179279\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/Search-results-report-in-GSC.jpg\" alt=\"Search results report in GSC\" width=\"2258\" height=\"1996\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/Search-results-report-in-GSC.jpg 2258w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/Search-results-report-in-GSC-481x425.jpg 481w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/Search-results-report-in-GSC-768x679.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/Search-results-report-in-GSC-1536x1358.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/Search-results-report-in-GSC-2048x1810.jpg 2048w\" sizes=\"auto, (max-width: 2258px) 100vw, 2258px\">\n\nOr in the GSC Keywords report in Ahrefs\u2019 Rank Tracker\u2026&nbsp;<img loading=\"lazy\" decoding=\"async\" width=\"1358\" height=\"533\" class=\"wp-image-179222\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/the-gsc-keywords-report-in-ahrefs-rank-tracker-1.png\" alt=\"The GSC keywords report in Ahrefs Rank Tracker\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/the-gsc-keywords-report-in-ahrefs-rank-tracker-1.png 1358w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/the-gsc-keywords-report-in-ahrefs-rank-tracker-1-680x267.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/the-gsc-keywords-report-in-ahrefs-rank-tracker-1-768x301.png 768w\" sizes=\"auto, (max-width: 1358px) 100vw, 1358px\">\n\nTo choose the best SEO keywords, use GSC metrics like clicks, impressions, CTR, and positions. They\u2019ll help you either optimize your existing content, or create new, more relevant pages.\n<h3><a id=\"post-136548-_q60xk9lmwong\"><\/a>AlsoAsked<\/h3>\nTools like <a href=\"https:\/\/alsoasked.com\/\">AlsoAsked<\/a> show you all the questions \u201cPeople Also Ask\u201d when someone searches a keyword. These usually appear in the accordion feature on search engine results pages.\n\nHere\u2019s an example of questions that pop up in the SERPs for the keyword \u201cRegex SEO\u201d&nbsp;<img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1250\" class=\"wp-image-179224\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/an-example-of-people-also-ask-questions-for-query-1.jpg\" alt=\"An example of people also ask questions for query &quot;regex SEO&quot; in also asked\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/an-example-of-people-also-ask-questions-for-query-1.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/an-example-of-people-also-ask-questions-for-query-1-680x415.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/an-example-of-people-also-ask-questions-for-query-1-768x469.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/an-example-of-people-also-ask-questions-for-query-1-1536x938.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\">\n<h3>Internal tools<\/h3>\nUse your company\u2019s internal knowledge when you\u2019re learning how to find keywords. Talk to sales and customer teams, mine customer chats, search brand mentions in communities, and look at site or help center searches to discover common queries. You\u2019ll find valuable keywords with the potential to both convert and support your next wave of customers.\n<h3><a id=\"post-136548-_xu3268vdc6om\"><\/a>Keywords Everywhere<\/h3>\n<a href=\"https:\/\/keywordseverywhere.com\/\">Keywords Everywhere<\/a> lets you determine the best keywords for your business, while you search. It\u2019s a really handy tool to discover keywords on-the-go.&nbsp;<img loading=\"lazy\" decoding=\"async\" width=\"1626\" height=\"1352\" class=\"wp-image-179226\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/keywords-everywhere-data-for-link-building-showi-1.jpg\" alt=\"Keywords Everywhere data for &quot;link building&quot; showing in Google search \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/keywords-everywhere-data-for-link-building-showi-1.jpg 1626w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/keywords-everywhere-data-for-link-building-showi-1-511x425.jpg 511w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/keywords-everywhere-data-for-link-building-showi-1-768x639.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/keywords-everywhere-data-for-link-building-showi-1-1536x1277.jpg 1536w\" sizes=\"auto, (max-width: 1626px) 100vw, 1626px\">\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Find keywords with search traffic potential\" data-section=\"traffic-potential\">\n<h2><a id=\"post-136548-_bqa73paid10v\"><\/a>3. Find keywords with search traffic potential<\/h2>\n<\/div><\/div>\n\nUnless people are actually searching for a keyword, there\u2019s no point in targeting it. That\u2019s because ranking high for a keyword nobody is searching for won\u2019t send any traffic your way. It simply has no traffic potential.\n\nGenerally speaking, keywords with higher search volumes have a higher traffic potential. However, ranking in pole position for some keywords gets you way more traffic than you\u2019d imagine, given the search volume.\n\nFor example, here\u2019s the search volume for \u201cbest dinner recipes\u201d:&nbsp;<img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"654\" class=\"wp-image-179228\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/search-volume-for-the-keyword-best-dinner-recipes-1.png\" alt=\"Search volume for the keyword &quot;Best dinner recipes&quot; in Ahrefs Keywords Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/search-volume-for-the-keyword-best-dinner-recipes-1.png 945w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/search-volume-for-the-keyword-best-dinner-recipes-1-614x425.png 614w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/search-volume-for-the-keyword-best-dinner-recipes-1-768x532.png 768w\" sizes=\"auto, (max-width: 945px) 100vw, 945px\">\n\n7.4K. Pretty high.\n\nBut if you check the estimated traffic to the top-ranking page, you\u2019ll see that the traffic potential of this topic is actually much higher:&nbsp;<img loading=\"lazy\" decoding=\"async\" width=\"1411\" height=\"660\" class=\"wp-image-179229\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/traffic-potential-for-the-keyword-best-dinner-rec-1.png\" alt=\"Traffic Potential for the keyword &quot;Best dinner recipes&quot; in Ahrefs Keywords Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/traffic-potential-for-the-keyword-best-dinner-rec-1.png 1411w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/traffic-potential-for-the-keyword-best-dinner-rec-1-680x318.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/traffic-potential-for-the-keyword-best-dinner-rec-1-768x359.png 768w\" sizes=\"auto, (max-width: 1411px) 100vw, 1411px\">\n\nThe top-ranking page gets an estimated 36K monthly organic search visits. That\u2019s more than three times the search volume for \u201cbest dinner recipes.\u201d\n\nOn the flip side, some topics will bring in way less traffic than you\u2019d expect, given the volumes of their \u201chead\u201d keywords. For instance, the keyword \u201cpuppy food\u201d has a search volume of&nbsp;14K\u2026&nbsp;<img loading=\"lazy\" decoding=\"async\" width=\"942\" height=\"659\" class=\"wp-image-179230\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/search-volume-for-the-keyword-puppy-food-in-ahre-1.png\" alt=\"Search volume for the keyword &quot;Puppy food&quot; in Ahrefs Keywords Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/search-volume-for-the-keyword-puppy-food-in-ahre-1.png 942w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/search-volume-for-the-keyword-puppy-food-in-ahre-1-608x425.png 608w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/search-volume-for-the-keyword-puppy-food-in-ahre-1-768x537.png 768w\" sizes=\"auto, (max-width: 942px) 100vw, 942px\">\n\n\u2026 but the top-ranking page only gets an estimated 3.6K monthly visits:&nbsp;<img loading=\"lazy\" decoding=\"async\" width=\"1412\" height=\"653\" class=\"wp-image-179231\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/traffic-potential-for-the-keyword-puppy-food-in-1.png\" alt=\"traffic potential for the keyword &quot;Puppy food&quot; in Ahrefs Keywords Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/traffic-potential-for-the-keyword-puppy-food-in-1.png 1412w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/traffic-potential-for-the-keyword-puppy-food-in-1-680x314.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/traffic-potential-for-the-keyword-puppy-food-in-1-768x355.png 768w\" sizes=\"auto, (max-width: 1412px) 100vw, 1412px\">\n\nAnother thing to consider: each keyword drives a very different amount of organic traffic. I\u2019m not talking about search volume, but about <em>actual clicks.<\/em>\n\nHere\u2019s an example to explain what I mean: A keyword like \u201cdoes a frog have a backbone\u201d leads to zero \u201cClicks Per Search\u201d (CPS) because Google answers the question within the search results, either via a SERP feature or an AI response. The keyword is searched 700 times a month on average, but clicks and traffic are nonexistent.&nbsp;<img loading=\"lazy\" decoding=\"async\" width=\"836\" height=\"163\" class=\"wp-image-179232\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/image-highlight-clicks-per-search-for-the-keyword-2.png\" alt=\"Image highlight clicks per search for the keyword &quot;does a frog have a backbone&quot; in Ahrefs Keywords Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/image-highlight-clicks-per-search-for-the-keyword-2.png 836w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/image-highlight-clicks-per-search-for-the-keyword-2-680x133.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/image-highlight-clicks-per-search-for-the-keyword-2-768x150.png 768w\" sizes=\"auto, (max-width: 836px) 100vw, 836px\">\n\nOn the other hand, keywords like \u201cGemini horoscope daily\u201d drive nearly eight \u201cClicks Per Search\u201d (CPS) on average (those Gemini\u2019s really wanna know their horoscopes huh?), despite having a lower average monthly search volume.&nbsp;<img loading=\"lazy\" decoding=\"async\" width=\"872\" height=\"156\" class=\"wp-image-179233\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/image-highlight-clicks-per-search-for-the-keyword-3.png\" alt=\"Image highlight clicks per search for the keyword &quot;gemini horoscope daily&quot; in Ahrefs Keywords Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/image-highlight-clicks-per-search-for-the-keyword-3.png 872w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/image-highlight-clicks-per-search-for-the-keyword-3-680x122.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/image-highlight-clicks-per-search-for-the-keyword-3-768x137.png 768w\" sizes=\"auto, (max-width: 872px) 100vw, 872px\">\n\nSo when you\u2019re looking to drive traffic, never rely solely on search volume. Check how much traffic potential and clicks the keyword is <em>actually <\/em>able to&nbsp;drive.&nbsp;<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Check your keyword\u2019s search intent\" data-section=\"search-intent\">\n<h2><a id=\"post-136548-_yh6nplbruhyk\"><\/a>4. Check your keyword\u2019s search intent<\/h2>\n<\/div><\/div>\n\nBroadly speaking, searchers are looking to do one of three things when they type something into Google:&nbsp;<ul>\n \t<li>Learn something<\/li>\n \t<li>Buy something<\/li>\n \t<li>Find a specific website<\/li>\n<\/ul>\nThis is known as search intent (the intent behind the search).\n\nWhen choosing keywords to pursue, it\u2019s important to only choose keywords where you\u2019re able to produce content that aligns with search intent. This is because Google simply won\u2019t rank the type of content that searchers aren\u2019t looking for.\n\nFor some keywords, search intent is obvious from the keyword itself. If someone types \u201chow to train a dog\u201d into Google, it\u2019s clear that they\u2019re looking to learn, not buy. So you\u2019d probably need to create a blog post to rank for this keyword, not a page selling your dog training services.\n\nFor other keywords, intent is a little less\u2026 obvious.\n\nTake a keyword like \u201cvegan protein powder,\u201d for example. Is the person searching for this looking to buy vegan protein powder, learn about the best and worst vegan protein powders, or something else?\n\nThe best place to look for an answer to this question is in the search results.\n\nWith Identify Intents, we can read an AI overview about the search results and see that 92% of the results are blog posts providing detailed product information. So it\u2019s clear that <strong>these searchers are looking to learn<\/strong>, not&nbsp;buy.&nbsp;<img loading=\"lazy\" decoding=\"async\" width=\"1409\" height=\"717\" class=\"wp-image-179234\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/identify-intents-tool-in-ahrefs-highlighting-info-1.png\" alt=\"Identify Intents tool in Ahrefs, highlighting informational results for &quot;vegan protein powder&quot;\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/identify-intents-tool-in-ahrefs-highlighting-info-1.png 1409w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/identify-intents-tool-in-ahrefs-highlighting-info-1-680x346.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/identify-intents-tool-in-ahrefs-highlighting-info-1-768x391.png 768w\" sizes=\"auto, (max-width: 1409px) 100vw, 1409px\">\n\nUnless you have a blog, this probably isn\u2019t a great keyword to try to rank for.\n\nLet\u2019s check the search results for another keyword, \u201cdog kennel\u201d:&nbsp;<img loading=\"lazy\" decoding=\"async\" width=\"1407\" height=\"790\" class=\"wp-image-179235\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/identify-intents-tool-in-ahrefs-highlighting-purc-1.png\" alt=\"Identify Intents tool in Ahrefs, highlighting purchase intent results for &quot;dog kennel&quot;\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/identify-intents-tool-in-ahrefs-highlighting-purc-1.png 1407w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/identify-intents-tool-in-ahrefs-highlighting-purc-1-680x382.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/identify-intents-tool-in-ahrefs-highlighting-purc-1-768x431.png 768w\" sizes=\"auto, (max-width: 1407px) 100vw, 1407px\">\n\nIn this case, 100% of the top results are category pages from well-known ecommerce stores. So it\u2019s clear that <strong>these searchers are looking to buy<\/strong>. Therefore, unless you have an ecommerce store selling dog kennels and can create an ecommerce category page for this type of product on your site, it will be unwise to choose this keyword to pursue.\n\nLet\u2019s look at the results for one more keyword, \u201cchewy dog&nbsp;food.\u201d&nbsp;<img loading=\"lazy\" decoding=\"async\" width=\"1414\" height=\"1312\" class=\"wp-image-179236\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/serp-overview-for-chewy-dog-food-1.png\" alt=\"SERP overview for &quot;chewy dog food&quot;\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/serp-overview-for-chewy-dog-food-1.png 1414w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/serp-overview-for-chewy-dog-food-1-458x425.png 458w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/serp-overview-for-chewy-dog-food-1-768x713.png 768w\" sizes=\"auto, (max-width: 1414px) 100vw, 1414px\">\n\nThis time, all of the results are from one brand: Chewy. So it\u2019s clear that <strong>these searchers are looking for a specific website<\/strong>. Therefore, we probably can\u2019t do anything to rank for this keyword because we\u2019re not that brand.\n\nWe\u2019re really only scratching the surface of search intent here, so check out the post below if you want to learn more.\n\n<strong>Recommended reading:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\"><em>Search Intent: Complete Beginner\u2019s Guide<\/em><\/a>\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Make sure the keyword has \u201cbusiness potential\u201d\" data-section=\"business-potential\">\n<h2><a id=\"post-136548-_9vwdvd4v2esg\"><\/a>5. Make sure the keyword has \u201cbusiness potential\u201d<\/h2>\n<\/div><\/div>\n\n\u201cBusiness potential\u201d describes how lucrative ranking a keyword will be for your business.\n\nIf search intent calls for an ecommerce product or category page, answering the question is pretty straightforward. Just ask yourself whether you sell this product or some variation of it. If the answer is yes, the keyword has business potential.\n\nBut if search intent calls for a blog post or other informational content, the question is a little more difficult. That\u2019s because you have to consider whether you can naturally pitch your product or service in that content.\n\nFor instance, at Ahrefs, a keyword like \u201chow to do keyword research\u201d has high business potential because we sell an SEO tool that <a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">helps people do keyword research<\/a>. It\u2019s easy for us to pitch that tool naturally in a blog post about this topic without seeming pushy. (You\u2019ve probably noticed how we\u2019ve been doing that in this article.)\n\nBut a keyword like \u201chow to install Google Analytics\u201d is a \u201clow business potential\u201d topic for Ahrefs. The reason is there\u2019s no way to pitch our product in a blog post about that topic. Our toolset cannot help people install Google Analytics. So although the topic appeals to our target audience, its business value is low.\n\nHere\u2019s the scale we use to assess business potential for blog&nbsp;posts:&nbsp;<img loading=\"lazy\" decoding=\"async\" width=\"1565\" height=\"1600\" class=\"wp-image-179237\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/table-of-scores-3-to-0-with-explanation-of-criteri-1.png\" alt=\"Table of scores 3 to 0 with explanation of criteria to meet each score. The higher the score, the more business potential\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/table-of-scores-3-to-0-with-explanation-of-criteri-1.png 1565w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/table-of-scores-3-to-0-with-explanation-of-criteri-1-416x425.png 416w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/table-of-scores-3-to-0-with-explanation-of-criteri-1-768x785.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/table-of-scores-3-to-0-with-explanation-of-criteri-1-1502x1536.png 1502w\" sizes=\"auto, (max-width: 1565px) 100vw, 1565px\">\n\nRemember that choosing keywords with business potential doesn\u2019t mean you must make your content <em>sales-y<\/em>. Quite the opposite, in fact. You\u2019re choosing keywords with high business potential so that any pitches and mentions of your product or service in your content are actually useful and help your audience solve their problem.&nbsp;<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Assess the keyword's difficulty\" data-section=\"keyword-difficulty\">\n<h2><a id=\"post-136548-_yfyqnmrl6ta1\"><\/a>6. Assess the keyword\u2019s difficulty<\/h2>\n<\/div><\/div>\n\nIn theory, anyone can rank for any keyword with enough effort.\n\nBut in the real world, some keywords are going to be harder to rank for than others, especially in the short to medium term. Therefore, you should assess the ranking difficulty of a keyword before you decide whether to go after it.\n\nThe simplest way to compare the relative ranking difficulty of potential keywords is by using a keyword difficulty score. Most SEO tools have this, and ours is aptly called Keyword Difficulty (KD).\n\nYou\u2019ll see the KD score alongside all keywords in <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>:\n\n<img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"1000\" class=\"wp-image-179238\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/matching-terms-report-of-kd-score-for-each-keyword-1.png\" alt=\"Matching terms report of KD score for each keyword\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/matching-terms-report-of-kd-score-for-each-keyword-1.png 944w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/matching-terms-report-of-kd-score-for-each-keyword-1-401x425.png 401w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/matching-terms-report-of-kd-score-for-each-keyword-1-768x814.png 768w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\">\n\nEvery SEO tool measures keyword difficulty in its own way. We base ours on the number of backlinks to the current top-ranking pages. In other words, the higher the KD score of a keyword, the more backlinks you\u2019d likely need to rank on the first page of Google.\n\nYou can filter for keywords by KD score in <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>. So if you only want to see low-difficulty keywords, just set the maximum filter to something low like&nbsp;10:&nbsp;<img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"762\" class=\"wp-image-179239\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/keywords-kd-scores-with-filter-applied-1.png\" alt=\"Keywords' KD scores with filter applied\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/keywords-kd-scores-with-filter-applied-1.png 946w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/keywords-kd-scores-with-filter-applied-1-528x425.png 528w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/keywords-kd-scores-with-filter-applied-1-768x619.png 768w\" sizes=\"auto, (max-width: 946px) 100vw, 946px\">\n\nNow it\u2019s important to mention that many other factors affect the true ranking difficulty of a keyword, so you shouldn\u2019t rely entirely on keyword difficulty scores in SEO tools. These scores exist to give you a quick way to find low-difficulty keywords based on some criteria. In our case, that\u2019s the number of backlinks you\u2019d likely need to compete.\n\nIf you want to know more about the other factors you should consider when looking for low-competition keywords, check out the resource below.\n\n<strong>Recommended reading: <\/strong><a href=\"https:\/\/ahrefs.com\/blog\/low-competition-keywords\/\"><em>How To Find Low-Competition Keywords For&nbsp;SEO<\/em><\/a>\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Choose keywords based on their competition\" data-section=\"keyword-competition\">\n<h2><a id=\"post-136548-_noq1zhgn3qfp\"><\/a>7. Choose keywords based on their competition<\/h2>\n<\/div><\/div>\n\nNo two keywords are created equally. Each one has its own set \u201cvalue\u201d. This is measured by its \u201cCost Per Click\u201d \u2013 or its ability to drive ad revenue.\n\nRanking organically for keywords with a higher \u201cCPC\u201d can lead to big cost savings, since you don\u2019t need to pay to advertise.\n\nFocusing on competition metrics like this can be incredibly useful when you\u2019re building up your pool of keywords.&nbsp;<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Determine SEO keywords through competitor research\" data-section=\"competitor-research\">\n<h2><a id=\"post-136548-_s8zigyheo66h\"><\/a>8. Determine SEO keywords through competitor research<\/h2>\n<\/div><\/div>\n\nWhile everyone wants to differentiate themselves from the competition, competitor keywords can make for great inspiration when you\u2019re first starting out.\n\nBy searching your domain vs competitors in <a href=\"https:\/\/ahrefs.com\/blog\/content-gap-analysis\/\">Content Gap Analysis<\/a>, you\u2019ll essentially get a bunch of keywords your competitors are ranking for, but you are&nbsp;not.&nbsp;<img loading=\"lazy\" decoding=\"async\" width=\"1968\" height=\"702\" class=\"wp-image-179240\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/a-view-of-content-gap-analysis-tool-in-ahrefs-1.png\" alt=\"A view of Content Gap Analysis tool in Ahrefs\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/a-view-of-content-gap-analysis-tool-in-ahrefs-1.png 1968w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/a-view-of-content-gap-analysis-tool-in-ahrefs-1-680x243.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/a-view-of-content-gap-analysis-tool-in-ahrefs-1-768x274.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/a-view-of-content-gap-analysis-tool-in-ahrefs-1-1536x548.png 1536w\" sizes=\"auto, (max-width: 1968px) 100vw, 1968px\">\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Learn how to find granular keywords\" data-section=\"granular-keywords\">\n<h2><a id=\"post-136548-_3h0x42nitsqo\"><\/a>9. Learn how to find granular keywords<\/h2>\n<\/div><\/div>\n\nUsually, when people first start out choosing keywords, they\u2019ll opt for what is known as \u201cShort-tail\u201d or \u201cStem\u201d keywords. In other words, broad, short, and generic keywords.\n\nLong-tail keywords consist of 3+ words, and reveal a lot more about what\u2019s on the searcher\u2019s mind. Unsurprisingly they\u2019re searched less often, but they can drive a <strong>lot <\/strong>of business value.\n\nYou need a mix of both long and short keywords in your strategy. We\u2019ve shown you a couple of ways to find long-tail keywords already, using the questions report in Keyword Explorer and the tool: AlsoAsked.\n\nTo find more granular keywords you can also use what\u2019s known as \u201cKeyword modifiers\u201d. The idea is that you start with a \u201cShort-tail\u201d keyword and apply a \u201cmodifier\u201d or filter in a keyword tool to find more specific, goal-oriented keywords.\n\nFor example, say I want to target the finance or education industry in my next blog for Ahrefs. I can search the Ahrefs domain in Organic Keywords and apply a keyword filter to find existing keywords.&nbsp;<img loading=\"lazy\" decoding=\"async\" width=\"1494\" height=\"660\" class=\"wp-image-179241\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/searching-industry-based-keyword-modifiers-in-orga-1.png\" alt=\"Searching industry based keyword modifiers in Organic Keywords report for ahrefs.com\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/searching-industry-based-keyword-modifiers-in-orga-1.png 1494w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/searching-industry-based-keyword-modifiers-in-orga-1-680x300.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/searching-industry-based-keyword-modifiers-in-orga-1-768x339.png 768w\" sizes=\"auto, (max-width: 1494px) 100vw, 1494px\">\n\nIn this case we\u2019re already ranking for \u201ceducation SEO\u201d, but in position 85, and the page isn\u2019t very useful to education providers \u2013 so I\u2019ve found an untapped keyword opportunity.&nbsp;<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\"> Here\u2019s some more inspiration from Claude AI on the different types of modifiers you can use to find SEO keywords:\n\nIndustry-specific:&nbsp;<ul>\n \t<li>Industry names (e.g., healthcare, finance, education)<\/li>\n \t<li>Sector-specific terms (e.g., B2B, SaaS, ecommerce)<\/li>\n \t<li>Niche markets (e.g., organic skincare, vegan footwear)<\/li>\n<\/ul>\nPersona\/Audience:\n<ul>\n \t<li>Demographics (e.g., millennials, seniors, teenagers)<\/li>\n \t<li>Job titles (e.g., CEO, marketing manager, small business owner)<\/li>\n \t<li>Skill levels (e.g., beginner, intermediate, expert)<\/li>\n<\/ul>\nBusiness size:&nbsp;<ul>\n \t<li>Company scale (e.g., startup, small business, enterprise)<\/li>\n \t<li>Employee count (e.g., solopreneur, 50+ employees)<\/li>\n \t<li>Revenue ranges (e.g., under $1M, $10M-$50M)<\/li>\n<\/ul>\nAffordability:&nbsp;<ul>\n \t<li>Price points (e.g., budget, premium, luxury)<\/li>\n \t<li>Cost qualifiers (e.g., cheap, affordable, high-end)<\/li>\n \t<li>Value terms (e.g., best value, cost-effective, investment)<\/li>\n<\/ul>\nGeographic:&nbsp;<ul>\n \t<li>Locations (e.g., New York, rural, coastal)<\/li>\n \t<li>Regions (e.g., Southeast, Midwest, international)<\/li>\n \t<li>Climate-based (e.g., tropical, cold weather)<\/li>\n<\/ul>\nTime-based:&nbsp;<ul>\n \t<li>Seasons (e.g., summer, holiday season)<\/li>\n \t<li>Urgency (e.g., last-minute, same-day, emergency)<\/li>\n \t<li>Duration (e.g., long-term, short-term, overnight)<\/li>\n<\/ul>\nFeatures\/Attributes:\n<ul>\n \t<li>Product characteristics (e.g., organic, handmade, eco-friendly)<\/li>\n \t<li>Service qualities (e.g., 24\/7, on-demand, personalized)<\/li>\n \t<li>Technical specs (e.g., 4K, wireless, solar-powered)<\/li>\n<\/ul>\nProblem-solving:&nbsp;<ul>\n \t<li>Pain points (e.g., reduce stress, save time, increase efficiency)<\/li>\n \t<li>Goals (e.g., weight loss, career advancement, financial freedom)<\/li>\n \t<li>Challenges (e.g., acne-prone skin, high-traffic websites)<\/li>\n<\/ul>\nComparison:&nbsp;<ul>\n \t<li>Versus keywords (e.g., X vs Y, alternatives to&nbsp;X)<\/li>\n \t<li>Best-of lists (e.g., top 10, best of&nbsp;2023)<\/li>\n \t<li>Comparatives (e.g., cheaper than, faster than)<\/li>\n<\/ul>\nIntent-based:&nbsp;<ul>\n \t<li>Informational (e.g., how to, what is, guide&nbsp;to)<\/li>\n \t<li>Transactional (e.g., buy, order, purchase)<\/li>\n \t<li>Navigational (e.g., login, customer service, near&nbsp;me)<\/li>\n<\/ul>\nDevice\/Platform:\n<ul>\n \t<li>Devices (e.g., mobile, tablet, smart&nbsp;TV)<\/li>\n \t<li>Operating systems (e.g., iOS, Android, Windows)<\/li>\n \t<li>Social platforms (e.g., Facebook, Instagram, TikTok)<\/li>\n<\/ul>\nCertification\/Compliance:\n<ul>\n \t<li>Standards (e.g., ISO certified, GDPR compliant)<\/li>\n \t<li>Licenses (e.g., licensed contractor, accredited program)<\/li>\n \t<li>Ratings (e.g., 5-star, A+&nbsp;rated)<\/li>\n<\/ul>\n<\/div><\/div>\n<h2><a id=\"post-136548-_x3z2ijbkifmy\"><\/a>Final thoughts<\/h2>\nFinding and choosing the keywords for SEO isn\u2019t that complicated. You\u2019re just looking for keywords where:&nbsp;<ul>\n \t<li>Traffic potential and clicks are&nbsp;high.<\/li>\n \t<li>Business potential is&nbsp;high.<\/li>\n \t<li>You can create content that aligns with search intent.<\/li>\n \t<li>You actually stand a chance of ranking.<\/li>\n<\/ul>\nIt may take a bit of experimentation with different tools, and sifting to find keywords that fit the bill, but it\u2019s certainly doable.\n\nFor a complete walkthrough of the keyword research process, watch <a href=\"https:\/\/www.youtube.com\/watch?v=OMJQPqG2Uas\">this video<\/a> or read <a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">our beginner\u2019s guide to keyword research<\/a>. Both explain the fundamental principles of keyword research and how to do it from start to finish.\n\nGot questions? Ping me <a href=\"https:\/\/twitter.com\/joshuachardwick?lang=en\">on Twitter<\/a>.\n\n<!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"<p>If you make smart keyword choices, you\u2019ll produce content with the potential to attract valuable organic search traffic month after month. If you pick the wrong keywords, your content will only attract low-value traffic or none at&nbsp;all. So how do<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":114,"featured_media":136550,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[328],"tags":[],"coauthors":[336,464],"class_list":["post-136548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-keyword-research","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Find and Choose the Right Keywords for SEO<\/title>\n<meta name=\"description\" content=\"The keywords you choose can make or break your SEO campaign. 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