{"id":13607,"date":"2021-11-25T06:00:37","date_gmt":"2021-11-25T11:00:37","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=13607"},"modified":"2026-05-27T10:37:42","modified_gmt":"2026-05-27T15:37:42","slug":"long-tail-keywords","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/long-tail-keywords\/","title":{"rendered":"Long-tail Keywords: What They Are and How to Get Search Traffic From&nbsp;Them"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p><div class=\"intro-txt\">People often say that long-tail keywords are easier to rank for and convert better. But is this actually true?<\/div>\n<p><em>It depends.<\/em> There are three different types of long-tail keywords, and some are no easier to rank for than their short-tail counterparts, while one type has only recently become visible thanks to AI-powered research tools.<\/p>\n<p>In this article, you\u2019ll learn the differences between all three types of long-tail keywords, why they matter more than ever in an AI-driven search landscape, and how to find and target them.<\/p>\n<h2><a id=\"post-197516-_m0rp48kv8kf2\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">What are long-tail keywords?<\/div><\/div><\/h2>\n<p>Long-tail keywords are search queries that get a small number of searches per month. They tend to be longer and more specific than their \u201chead\u201d or short-tail counterparts and, therefore, often have a higher conversion rate.<\/p>\n<p>For example, the keyword \u201cmeditation\u201d is a \u201chead\u201d keyword because it gets 211k searches per month. The keyword \u201ccan meditation make you smarter\u201d is a long-tail keyword because it only gets 50 searches per&nbsp;month.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"190\" class=\"wp-image-197553\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/short-tail-keyword-meditation-has-211000-search.png\" alt=\"Short-tail keyword &quot;meditation&quot; has 211,000 searches per month whereas long-tail keyword &quot;can meditation make you smarter&quot; has only 50 searches per month.\"><\/p>\n<h2><a id=\"post-197516-_291p4hawzu97\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">Why are they called \u201clong-tail\u201d keywords?<\/div><\/div><\/h2>\n<p>Long-tail keywords got their name from their position on the \u201csearch demand\u201d curve. If we plot all search queries that people have performed in Google in the course of a month and order them by their search volumes, it\u2019ll look somewhat like&nbsp;this:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1548\" height=\"1600\" class=\"wp-image-197554\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/ahrefs-diagram-of-the-search-demand-curve-indicat.jpg\" alt=\"Ahrefs' diagram of the search demand curve indicating few head terms with high search volume and billions of long-tail terms with a small amount of monthly searches\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/ahrefs-diagram-of-the-search-demand-curve-indicat.jpg 1548w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/ahrefs-diagram-of-the-search-demand-curve-indicat-411x425.jpg 411w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/ahrefs-diagram-of-the-search-demand-curve-indicat-768x794.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/ahrefs-diagram-of-the-search-demand-curve-indicat-1486x1536.jpg 1486w\" sizes=\"auto, (max-width: 1548px) 100vw, 1548px\"><\/p>\n<p>At the \u201chead\u201d of the curve, we have a tiny number of keywords with super high search volumes, while the \u201ctail\u201d consists of billions of keywords with very low search volumes.<\/p>\n<p>In Ahrefs\u2019 U.S. database, there are just under 18,000 keywords with search volumes of more than 100k searches per&nbsp;month.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"781\" height=\"510\" class=\"wp-image-197555\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/ahrefs-keywords-explorer-dashboard-indicating-17.png\" alt=\"Ahrefs' Keywords Explorer dashboard indicating 17,730 keywords in the US with search volumes over 100,000 per month\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/ahrefs-keywords-explorer-dashboard-indicating-17.png 781w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/ahrefs-keywords-explorer-dashboard-indicating-17-651x425.png 651w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/ahrefs-keywords-explorer-dashboard-indicating-17-768x502.png 768w\" sizes=\"auto, (max-width: 781px) 100vw, 781px\"><\/p>\n<p>On the other hand, there are 2.3 billion keywords that have fewer than 10 searches per&nbsp;month.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"898\" height=\"533\" class=\"wp-image-197556\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/top-searches-in-the-us-indicating-over-2-billion-k.png\" alt=\"Top searches in the US indicating over 2 billion keywords with only 10 searches a month or less\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/top-searches-in-the-us-indicating-over-2-billion-k.png 898w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/top-searches-in-the-us-indicating-over-2-billion-k-680x404.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/top-searches-in-the-us-indicating-over-2-billion-k-768x456.png 768w\" sizes=\"auto, (max-width: 898px) 100vw, 898px\"><\/p>\n<p>Here\u2019s what this looks like in a pie&nbsp;chart:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1137\" height=\"2048\" class=\"wp-image-197557\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/word-image-197516-5.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/word-image-197516-5.png 1137w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/word-image-197516-5-236x425.png 236w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/word-image-197516-5-768x1383.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/word-image-197516-5-853x1536.png 853w\" sizes=\"auto, (max-width: 1137px) 100vw, 1137px\"><\/p>\n<p>Keywords with fewer than 10 searches per month account for almost 93% of our U.S. keyword database. This should not really come as a surprise, given that roughly <a href=\"https:\/\/www.searchenginejournal.com\/google-revisits-15-unseen-queries-statistic-in-context-of-ai-search\/543160\/\">~15% of daily Google searches are new and have never been searched before<\/a>.<\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Google reconfirmed this figure in 2025, noting it has held steady even as AI-influenced, more conversational queries have become more common.<\/div>\n<p>But to qualify as \u201clong-tail,\u201d a keyword doesn\u2019t necessarily have to get fewer than 10 searches per&nbsp;month.<\/p>\n<p>There\u2019s no specific search volume threshold that defines a keyword as \u201clong-tail\u201d. It mostly depends on the head keyword you\u2019re comparing it&nbsp;to.<\/p>\n<p>What is a big mistake, though, is defining long-tail keywords by their length in words. There are many one-word keywords that get fewer than 100 monthly searches, and there are keywords five words long (or more) with hundreds of thousands of monthly searches.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1119\" height=\"435\" class=\"wp-image-197558\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/long-tail-keywords-consisting-of-just-one-word.jpeg\" alt=\"Long-tail keywords consisting of just one word\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/long-tail-keywords-consisting-of-just-one-word.jpeg 1119w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/long-tail-keywords-consisting-of-just-one-word-680x264.jpeg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/long-tail-keywords-consisting-of-just-one-word-768x299.jpeg 768w\" sizes=\"auto, (max-width: 1119px) 100vw, 1119px\"><\/p>\n<p>So it is not the length of a keyword that makes it a long-tail. It\u2019s the search volume of that keyword.<\/p>\n<h2><a id=\"post-197516-_yknn0yfok1wl\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">What makes long-tail keywords so&nbsp;great?<\/div><\/div><\/h2>\n<p>Here are three reasons why you should consider making long-tail keywords an integral part of your SEO strategy.<\/p>\n<h3><a id=\"post-197516-_z8xfn71i1dc0\"><\/a>Reason 1. Long-tail keywords are (generally) a lot less competitive<\/h3>\n<p>Let\u2019s say you\u2019ve just launched a blog about cryptocurrencies. There are lots of popular keywords with high search volumes that could potentially drive LOADS of traffic to your&nbsp;blog:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"628\" height=\"425\" class=\"wp-image-197559\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/short-list-of-bitcoin-related-keywords-with-over-4.png\" alt=\"Short list of bitcoin related keywords with over 400,000  searches per month in total\"><\/p>\n<p>Those keywords are tempting to target. But let\u2019s be real. What are the chances that your blog will rank for any of them anytime soon?<\/p>\n<p>All of the above keywords have a high <a href=\"https:\/\/ahrefs.com\/keyword-difficulty\">Keyword Difficulty<\/a> (KD) score. This means it\u2019ll be incredibly hard to get to the first page of Google for any of them. And if your website is brand new, that feat will be plain impossible.<\/p>\n<p>Now, let\u2019s look at some of the less popular search queries for the topic of Bitcoin:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"413\" class=\"wp-image-197560\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/short-list-of-keywords-about-bitcoin-that-get-betw.png\" alt=\"Short list of keywords about Bitcoin that get between 100 to 300 searches per month each\"><\/p>\n<p>Their keyword difficulty scores are low. This means that even a new website has a chance to rank in the top 10 search results and get a few visitors from those keywords.<\/p>\n<h3><a id=\"post-197516-_h3wdsf4atn0s\"><\/a>Reason 2. Long-tail keywords are (generally) easier to address<\/h3>\n<p>Let\u2019s continue comparing the two sets of keywords above.<\/p>\n<p>\u201cHow to buy bitcoin\u201d seems like a rather straightforward question to answer. But if you look at the top-ranking page for that search query, it is actually 3,400 words&nbsp;long.<\/p>\n<p>Conversely, the top-ranking page for \u201chow to cash out large amounts of bitcoin\u201d is just 1,000 words&nbsp;long.<\/p>\n<p>The more general the search query, the more detail you\u2019ll have to include when addressing it. Specific queries can often be answered briefly and still satisfy the searcher.<\/p>\n<p>You can also find groups of similar long-tail queries and address them with pages that share most of their content. For example:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"541\" height=\"425\" class=\"wp-image-197561\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/list-of-long-tail-keywords-about-website-builders.png\" alt=\"List of long-tail keywords about website builders\"><\/p>\n<p>The same website builder would likely suit therapists just as well as teachers or actors. This means you can target all these different searches with pages that have 80% similar content, while the remaining 20% will be tailored to each user profile.<\/p>\n<h3><a id=\"post-197516-_wtmeqfgq50eg\"><\/a>Reason 3. There are LOTS of long-tail keywords<\/h3>\n<p>Yes, each individual long-tail keyword won\u2019t open floodgates of traffic to your website. But as you address more and more of them, the search traffic will eventually compound to something pretty substantial.<\/p>\n<p>Back to the example of \u201cbest website builder for __\u201d keywords. A search in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> returns over a thousand of&nbsp;them:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"922\" height=\"986\" class=\"wp-image-197562\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/list-of-long-tail-keywords-that-start-with-best-w.jpeg\" alt=\"List of long-tail keywords that start with &quot;best website builder for&quot; in Ahrefs Keywords Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/list-of-long-tail-keywords-that-start-with-best-w.jpeg 922w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/list-of-long-tail-keywords-that-start-with-best-w-397x425.jpeg 397w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/list-of-long-tail-keywords-that-start-with-best-w-768x821.jpeg 768w\" sizes=\"auto, (max-width: 922px) 100vw, 922px\"><\/p>\n<p>Since there are lots of long-tail keywords in pretty much every industry, you\u2019re unlikely to suffer from a shortage of&nbsp;them<\/p>\n<h2><a id=\"post-197516-_93iel5nmwgx1\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">The three types of long-tail keywords<\/div><\/div><\/h2>\n<p>Not all long-tail keywords are the&nbsp;same.<\/p>\n<p>Some long-tail keywords represent unique search queries, while others are merely less popular variations of more popular topics. Some are searched for by humans on conversational AI platforms; others are synthetically generated by AI to gather additional context before generating a response to a user\u2018s prompt.<\/p>\n<p>Understanding the differences between them shapes how you find and target them.<\/p>\n<h3><a id=\"post-197516-_en9d2rk70n9v\"><\/a>Type 1: Supporting long-tail keywords<\/h3>\n<p>Some long-tail keywords are simply less popular variations of a more popular query. We call these <em>supporting<\/em> long-tail keywords.<\/p>\n<p>\u201cBest healthy treats for dogs\u201d is a long-tail keyword because it receives only 100 monthly searches:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"656\" height=\"136\" class=\"wp-image-197563\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/keyword-metrics-for-best-healthy-treats-for-dogs.jpeg\" alt=\"Keyword metrics for &quot;best healthy treats for dogs&quot; with 100 monthly searches and 49 keyword difficulty\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/keyword-metrics-for-best-healthy-treats-for-dogs.jpeg 656w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/keyword-metrics-for-best-healthy-treats-for-dogs-650x136.jpeg 650w\" sizes=\"auto, (max-width: 656px) 100vw, 656px\"><\/p>\n<p>But there are other search queries that mean the same thing with much bigger search volumes:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"356\" class=\"wp-image-197564\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/list-of-keywords-about-healthy-dog-treats-with-500.jpeg\" alt=\"List of keywords about healthy dog treats with 500 to 6,800 monthly searches each\"><\/p>\n<p>If you search for each of these in Google, you\u2019ll find the same pages ranking at the top. Google understands that different people phrase their searches differently while looking for the exact same thing, so it ranks the same pages for all these variations.<\/p>\n<p>This means if your page ranks for \u201chealthy dog treats\u201d (6.8k searches), it will automatically rank for many of its long-tail variations too. You don\u2019t need a separate page for each one. Rather, you should target them all with a single page.<\/p>\n<p>But how do you know if a long-tail keyword you\u2019re looking at is a part of a broader topic or&nbsp;not?<\/p>\n<p>Here at Ahrefs, we developed a feature called <strong>Parent Topic<\/strong> to help you identify when this is the&nbsp;case.<\/p>\n<p>Enter any keyword into <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, and we check the top-ranking page for that keyword and see if there\u2019s a more popular search query this page is ranking for.<\/p>\n<p>This is how it looks for \u201cbest healthy treats for&nbsp;dogs\u201d:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"698\" class=\"wp-image-197565\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/parent-topic-in-keywords-explorer.jpeg\" alt=\"Parent Topic in Keywords Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/parent-topic-in-keywords-explorer.jpeg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/parent-topic-in-keywords-explorer-680x297.jpeg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/parent-topic-in-keywords-explorer-768x335.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/parent-topic-in-keywords-explorer-1536x670.jpeg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>The Parent Topic here is \u201chealthiest dog treats\u201d (2.5k searches). If you rank for that search query, you\u2019ll automatically rank for many of its supporting long-tail keywords too.<\/p>\n<h3><a id=\"post-197516-_747mwsn7j3q2\"><\/a>Type 2: Topical long-tail keywords<\/h3>\n<p>Now let\u2019s look at a different kind of long-tail keyword: \u201cfly bites on dogs&nbsp;ears.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"700\" class=\"wp-image-197566\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/parent-topic-for-topical-long-tail-keyword.jpeg\" alt=\"Parent Topic for topical long-tail keyword\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/parent-topic-for-topical-long-tail-keyword.jpeg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/parent-topic-for-topical-long-tail-keyword-680x298.jpeg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/parent-topic-for-topical-long-tail-keyword-768x336.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/parent-topic-for-topical-long-tail-keyword-1536x672.jpeg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>This time, the Parent Topic is the same as the original keyword, meaning this is genuinely the most popular way to search for this&nbsp;thing.<\/p>\n<p>You can safely target it with a dedicated page, and once you rank for it, you\u2019ll automatically rank for all its less popular variations too:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"596\" height=\"425\" class=\"wp-image-197567\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/list-of-keyowrds-about-fly-bites-on-dog-ears.jpeg\" alt=\"List of keyowrds about fly bites on dog ears\"><\/p>\n<p>Things aren\u2019t always this clear-cut, though. Take \u201cnatural sleep aid for dogs\u201d, for instance.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"701\" class=\"wp-image-197568\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/parent-topic-for-natural-sleep-aid-for-dogs.jpeg\" alt=\"Parent topic for 'natural sleep aid for dogs' \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/parent-topic-for-natural-sleep-aid-for-dogs.jpeg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/parent-topic-for-natural-sleep-aid-for-dogs-680x298.jpeg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/parent-topic-for-natural-sleep-aid-for-dogs-768x336.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/parent-topic-for-natural-sleep-aid-for-dogs-1536x673.jpeg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>The Parent Topic suggests it\u2019s just a variation of \u201csleep aid for dogs\u201d (1.6k searches), but the word \u201cnatural\u201d makes it meaningfully distinct. People searching for it want a natural alternative to pharmaceutical options, and the current top results don\u2019t specifically address that.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"948\" height=\"1278\" class=\"wp-image-197569\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/serp-overview-results-for-natural-sleep-aid-for-d.jpeg\" alt=\"SERP overview results for &quot;natural sleep aid for dogs&quot;\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/serp-overview-results-for-natural-sleep-aid-for-d.jpeg 948w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/serp-overview-results-for-natural-sleep-aid-for-d-315x425.jpeg 315w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/serp-overview-results-for-natural-sleep-aid-for-d-768x1035.jpeg 768w\" sizes=\"auto, (max-width: 948px) 100vw, 948px\"><\/p>\n<p>So there\u2019s a good case for creating dedicated content for that keyword. The absence of a page that directly addresses it is an opportunity.<\/p>\n<p>In other words, you shouldn\u2019t always blindly trust whatever the Parent Topic tells you. It\u2019s just a computer algorithm and has its flaws and limitations. It is always a good idea to analyze the top-ranking pages for your keyword and figure out if your search query represents a distinct topic or a part of a broader topic.<\/p>\n<h3><a id=\"post-197516-_2wf8xeigwid3\"><\/a>Type 3: Conversational long-tail keywords<\/h3>\n<p>The search demand curve has always had a long tail. But AI-powered search has extended it into a territory where individual queries have effectively zero measurable search volume, yet real demand exists in large quantities.<\/p>\n<p>We call this the <strong>conversational long-tail,<\/strong> though it\u2019s also sometimes referred to as the \u201cinfinite tail\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1568\" class=\"wp-image-197570\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/word-image-197516-18.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/word-image-197516-18.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/word-image-197516-18-434x425.png 434w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/word-image-197516-18-768x753.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/word-image-197516-18-1536x1505.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Conversational long-tail keywords are the queries people search on AI platforms like ChatGPT, Gemini, and Google\u2019s AI&nbsp;Mode.<\/p>\n<p>Unlike a traditional Google search, where years of conditioning taught people to compress their needs into two or three words, AI platforms invite full sentences, context, and nuance.<\/p>\n<p>For example, \u201cWhat\u2019s the best type of meditation for someone who struggles to sit still and has about ten minutes in the morning?\u201d is a real expression of demand, but it\u2019s unlikely to be phrased identically by any two people. This means it will never accumulate enough repetitions to register in a traditional keyword database.<\/p>\n<p>Topical and supporting long-tail keywords have low search volume. But <a href=\"https:\/\/www.seerinteractive.com\/insights\/identifying-signal-from-noise-6-ways-to-leverage-query-fan-outs-for-ai-search-strategy\">over 95%<\/a> of conversational long-tail keywords have no measurable search volume. Not because nobody is searching, but because everybody is searching differently.<\/p>\n<p>There\u2019s a second layer to this,&nbsp;too.<\/p>\n<p>When you ask an AI platform a complex question, it doesn\u2019t just search for your exact&nbsp;words.<\/p>\n<p>It quietly breaks your question down into smaller, simpler sub-questions, searches for answers to each, then combines them into a single response. This process is called query fan-out.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"981\" class=\"wp-image-197571\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/word-image-197516-19.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/word-image-197516-19.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/word-image-197516-19-680x417.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/word-image-197516-19-768x471.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/word-image-197516-19-1536x942.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Your content might be pulled into an AI response not because it matched the user\u2019s original prompt, but because it answered one of the sub-queries the AI generated from&nbsp;it.<\/p>\n<p>In other words, the conversational long-tail includes not just what people type, but all the related questions AI systems generate in the background to answer them. You can uncover these using Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/brand-radar\">Brand Radar<\/a>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1327\" height=\"389\" class=\"wp-image-197572\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/fan-out-queries-in-ahrefs-brand-radar.png\" alt=\"Fan out queries in Ahrefs' Brand Radar\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/fan-out-queries-in-ahrefs-brand-radar.png 1327w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/fan-out-queries-in-ahrefs-brand-radar-680x199.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/fan-out-queries-in-ahrefs-brand-radar-768x225.png 768w\" sizes=\"auto, (max-width: 1327px) 100vw, 1327px\"><\/p>\n<p>From an SEO perspective, this changes what it means to target a&nbsp;topic.<\/p>\n<p>Your content is no longer evaluated just against the phrase someone typed. It\u2019s also assessed across a broader network of related questions synthetically generated by AI, most of which also have zero recurring search volume.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"846\" height=\"699\" class=\"wp-image-197573\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/word-image-197516-21-1.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/word-image-197516-21-1.png 846w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/word-image-197516-21-1-514x425.png 514w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/word-image-197516-21-1-768x635.png 768w\" sizes=\"auto, (max-width: 846px) 100vw, 846px\"><\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div>Keywords that aren\u2019t indexed in the Ahrefs database are usually excluded due to extremely low search interest. We have a database of over 110 billion discovered keywords and filter it to the 28.7 billion that are the most popular and worth optimizing for. Most fan-out queries don\u2019t make the&nbsp;cut.<\/div>\n<p>Now that we\u2019ve covered all three types of long-tail keywords, let\u2019s look at how to turn them into a strategy that actually drives traffic.<\/p>\n<h2><a id=\"post-197516-_c2xqhql9vrnd\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">How to find long-tail keywords<\/div><\/div><\/h2>\n<p>There are a number of methods you can use to find long-tail keywords. Here are the most effective.<\/p>\n<h3><a id=\"post-197516-_hfjz3qejg7bk\"><\/a>1. Use Ahrefs\u2019 Keywords Explorer<\/h3>\n<p>The fastest and most reliable method for long-tail keyword research is to use a purpose-built platform like Ahrefs.<\/p>\n<p>Search for any word or phrase that defines your niche in<a href=\"https:\/\/ahrefs.com\/keywords-explorer\"> Keywords Explorer<\/a>. Navigate to the <strong>Matching terms<\/strong> report, and then use the search volume filter to surface thousands of long-tail keywords instantly.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"853\" class=\"wp-image-197574\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/ahrefs-matching-terms-report-with-volume-filter-a.png\" alt=\"Ahrefs' Matching Terms report with volume filter applied\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/ahrefs-matching-terms-report-with-volume-filter-a.png 910w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/ahrefs-matching-terms-report-with-volume-filter-a-453x425.png 453w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/ahrefs-matching-terms-report-with-volume-filter-a-768x720.png 768w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\"><\/p>\n<p>If your website is new and has limited <a href=\"https:\/\/ahrefs.com\/website-authority-checker\">authority<\/a>, use the filter for keyword difficulty to find the least competitive options.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"836\" height=\"852\" class=\"wp-image-197575\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/ahrefs-matching-terms-report-with-keyword-difficu.png\" alt=\"Ahrefs' Matching Terms report with keyword difficulty filter applied\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/ahrefs-matching-terms-report-with-keyword-difficu.png 836w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/ahrefs-matching-terms-report-with-keyword-difficu-417x425.png 417w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/ahrefs-matching-terms-report-with-keyword-difficu-768x783.png 768w\" sizes=\"auto, (max-width: 836px) 100vw, 836px\"><\/p>\n<p>Also, make sure to try the <strong>Questions<\/strong> tab. It returns long-tail queries phrased as questions, which tend to be among the easiest to rank for and the most likely to trigger AI responses in search results.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"689\" height=\"564\" class=\"wp-image-197576\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/ahrefs-matching-terms-report-showing-only-questio.png\" alt=\"Ahrefs' Matching Terms report showing only question keywords\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/ahrefs-matching-terms-report-showing-only-questio.png 689w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/ahrefs-matching-terms-report-showing-only-questio-519x425.png 519w\" sizes=\"auto, (max-width: 689px) 100vw, 689px\"><\/p>\n<h3><a id=\"post-197516-_mnrev9dbx3sb\"><\/a>2. Check which keywords your competitors rank&nbsp;for<\/h3>\n<p>Another great source of long-tail keywords comes from your competitors since they\u2019ve likely already done a lot of the hard work for&nbsp;you.<\/p>\n<p>Plug any competitor\u2019s URL into<a href=\"https:\/\/ahrefs.com\/site-explorer\"> Site Explorer<\/a>, go to the <strong>Organic keywords<\/strong> report, and use the filters to find long-tail opportunities they\u2019re already capturing.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"875\" height=\"868\" class=\"wp-image-197577\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/ahrefs-site-explorer-greater-organic-keywords-report-fo.png\" alt=\"Ahrefs' Site Explorer > Organic Keywords report for mindful.org \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/ahrefs-site-explorer-greater-organic-keywords-report-fo.png 875w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/ahrefs-site-explorer-greater-organic-keywords-report-fo-428x425.png 428w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/ahrefs-site-explorer-greater-organic-keywords-report-fo-768x762.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/ahrefs-site-explorer-greater-organic-keywords-report-fo-120x120.png 120w\" sizes=\"auto, (max-width: 875px) 100vw, 875px\"><\/p>\n<p>Consider using filters like:<\/p>\n<ul>\n<li><strong>Intent<\/strong>: To remove any of their branded keywords.<\/li>\n<li><strong>Volume<\/strong>: To show lower-volume keywords that are more likely to be in the long tail of the search demand graph for your&nbsp;topic.<\/li>\n<li><strong>Difficulty<\/strong>: To find easy opportunities, you may also be able to rank&nbsp;for.<\/li>\n<li><strong>Organic traffic<\/strong>: To see which keywords deliver clicks and visitors to your competitors and are worth targeting first.<\/li>\n<\/ul>\n<p>Repeat this for five to ten competitors, and you\u2019ll have enough long-tail keyword ideas to keep your content production going for months.<\/p>\n<h3><a id=\"post-197516-_g9qf2gg4mb6m\"><\/a>3. Mine AI platforms for conversational long-tail keywords<\/h3>\n<p>AI platforms are now among the richest sources of long-tail keyword intelligence. Not because they give you search volume data, but because they show you how people actually talk about topics when they\u2019re not compressing their thoughts into a search box.<\/p>\n<p>Ahrefs\u2019<a href=\"https:\/\/ahrefs.com\/brand-radar\"> Brand Radar<\/a> gives you structured access to this data across six AI search platforms, including AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, and Copilot.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"390\" height=\"326\" class=\"wp-image-197578\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/ahrefs-brand-radar-showing-all-ai-indexes-that-dat.png\" alt=\"Ahrefs Brand Radar showing all AI indexes that data is available for including ChatGPT, Perplexity, AI Overviews, Ai Mode and more\"><\/p>\n<p>For each platform, you can see the queries that are prompting AI responses, the responses themselves, and which brands are being mentioned.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1403\" height=\"575\" class=\"wp-image-197579\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/ahrefs-brand-radar-ai-responses.png\" alt=\"Ahrefs' Brand Radar AI responses\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/ahrefs-brand-radar-ai-responses.png 1403w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/ahrefs-brand-radar-ai-responses-680x279.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/ahrefs-brand-radar-ai-responses-768x315.png 768w\" sizes=\"auto, (max-width: 1403px) 100vw, 1403px\"><\/p>\n<p>You can also see the fan-out queries for some of these platforms, like ChatGPT and Perplexity:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1188\" height=\"967\" class=\"wp-image-197580\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/ahrefs-brand-radar-ai-responses-and-fan-out-queri.png\" alt=\"Ahrefs' Brand Radar AI responses and fan out queries in ChatGPT\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/ahrefs-brand-radar-ai-responses-and-fan-out-queri.png 1188w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/ahrefs-brand-radar-ai-responses-and-fan-out-queri-522x425.png 522w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/ahrefs-brand-radar-ai-responses-and-fan-out-queri-768x625.png 768w\" sizes=\"auto, (max-width: 1188px) 100vw, 1188px\"><\/p>\n<p>To extract additional long-tail variations from this data, try pasting a set of prompts and fan-out queries from Brand Radar into an LLM like ChatGPT or Claude with a prompt like:<\/p>\n<p><em>\u201cBased on these queries, what are the most common underlying questions and subtopics people are trying to understand? List them as specific long-tail keyword variations.\u201d<\/em><\/p>\n<p>This turns a set of AI platform signals into a structured list of content opportunities in seconds.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"857\" height=\"1068\" class=\"wp-image-197581\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/chatgpt-response-when-asked-to-uncover-underlying.png\" alt=\"ChatGPT response when asked to uncover underlying questions and subtopics.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/chatgpt-response-when-asked-to-uncover-underlying.png 857w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/chatgpt-response-when-asked-to-uncover-underlying-341x425.png 341w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/chatgpt-response-when-asked-to-uncover-underlying-768x957.png 768w\" sizes=\"auto, (max-width: 857px) 100vw, 857px\"><\/p>\n<h3><a id=\"post-197516-_qnh48o8za0ml\"><\/a>4. Browse niche forums, communities, and social media channels<\/h3>\n<p>Niche forums, communities, and social channels remain a valuable source of long-tail keywords precisely because people ask questions there in their own words; unfiltered, specific, and often more revealing than anything you\u2019d find in a keyword database.<\/p>\n<p>For example, here\u2019s a question posed on&nbsp;Quora:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1160\" height=\"404\" class=\"wp-image-197582\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/long-tails-on-forums.jpeg\" alt=\"Long-tails on forums\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/long-tails-on-forums.jpeg 1160w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/long-tails-on-forums-680x237.jpeg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/long-tails-on-forums-768x267.jpeg 768w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\"><\/p>\n<p>A quick check in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> reveals that \u201cmarketing manipulation\u201d is actually a long-tail keyword with a low difficulty score.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1212\" height=\"756\" class=\"wp-image-197583\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/forum-keyword-check-in-keywords-explorer.jpeg\" alt=\"Forum keyword check in Keywords Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/forum-keyword-check-in-keywords-explorer.jpeg 1212w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/forum-keyword-check-in-keywords-explorer-680x425.jpeg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/forum-keyword-check-in-keywords-explorer-768x479.jpeg 768w\" sizes=\"auto, (max-width: 1212px) 100vw, 1212px\"><\/p>\n<p>The upside of this method is that forum threads have some good discussions, which can be useful when creating content on that&nbsp;topic.<\/p>\n<p>The downside is that mining long-tail keywords from forums can be a rather tedious process.<\/p>\n<p>What makes this data even more valuable today is that these same sources of conversational queries and data (Reddit threads, YouTube videos, Quora discussions) are among the most frequently cited sources in AI-generated responses.<\/p>\n<p>So the questions people ask there aren\u2019t just long-tail keyword opportunities for traditional search; they\u2019re a signal for the kind of content AI platforms are actively pulling from when answering questions in your&nbsp;niche.<\/p>\n<p>That\u2019s why we\u2019ve been adding many new reports to <a href=\"https:\/\/ahrefs.com\/brand-radar\">Brand Radar<\/a> to help make this process easier.<\/p>\n<p>The Reddit report surfaces threads where your brand or competitors are mentioned, so you can see exactly how people are talking about topics in your niche and how these conversations surface in search results.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1382\" height=\"584\" class=\"wp-image-197584\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/word-image-197516-32.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/word-image-197516-32.png 1382w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/word-image-197516-32-680x287.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/word-image-197516-32-768x325.png 768w\" sizes=\"auto, (max-width: 1382px) 100vw, 1382px\"><\/p>\n<p>Rather than spending hours manually browsing subreddits, you get a structured, filterable view of the conversations that matter.<\/p>\n<p>You can also get some more insights from the YouTube and TikTok reports, which show videos that are commonly cited in AI answers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1411\" height=\"576\" class=\"wp-image-197585\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/ahrefs-brand-radar-youtube-video-results.png\" alt=\"Ahrefs Brand Radar YouTube video results\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/ahrefs-brand-radar-youtube-video-results.png 1411w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/ahrefs-brand-radar-youtube-video-results-680x278.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/ahrefs-brand-radar-youtube-video-results-768x314.png 768w\" sizes=\"auto, (max-width: 1411px) 100vw, 1411px\"><\/p>\n<p>Video titles and transcripts are a particularly rich source of conversational long-tail language. Creators tend to explain topics the same way their audience thinks about them, which means the language in transcripts closely mirrors the kind of natural, specific queries that make up the conversational long-tail.<\/p>\n<p>To get the most out of this conversational data, try copying a set of thread titles, questions, and discussion snippets into an LLM and asking it to identify recurring questions and long-tail keyword patterns across them.<\/p>\n<p>For example: <em>\u201cBased on these community discussions, what are the most common underlying questions people are trying to answer? List them as specific long-tail keyword variations I could target with content.\u201d<\/em><\/p>\n<p>What would otherwise take hours of manual browsing becomes a few minutes of structured analysis, and the output maps directly to content opportunities in both traditional and AI-powered search.<\/p>\n<h3><a id=\"post-197516-_6d15fsw0u13b\"><\/a>5. Use Google Search Console for longer query&nbsp;data<\/h3>\n<p>If your site already gets traffic, Google Search Console is an underused source of long-tail discovery.<\/p>\n<p>Go to the <strong>Performance<\/strong> report and filter for longer, more conversational queries by using regex, like:<\/p>\n<p>^(how|why|what|which|where|when|can|is|are|does|should)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"570\" height=\"344\" class=\"wp-image-197586\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/google-search-console-custom-regex.png\" alt=\"Google Search Console custom regex\"><\/p>\n<p>This returns all queries containing a question, which tend to be longer, more specific, and more conversational than head&nbsp;terms.<\/p>\n<p>These are your easiest quick wins, surfacing pages already ranking for queries you\u2019ve never directly targeted that could use a bump to improve performance.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"596\" class=\"wp-image-197587\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/google-search-console-queries-report.png\" alt=\"Google Search Console queries report\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/google-search-console-queries-report.png 799w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/google-search-console-queries-report-570x425.png 570w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/05\/google-search-console-queries-report-768x573.png 768w\" sizes=\"auto, (max-width: 799px) 100vw, 799px\"><\/p>\n<h2><a id=\"post-197516-_sbg9g84k2d6l\"><\/a>Final thoughts<\/h2>\n<p>Long-tail keywords have always been the underdog opportunity of SEO: low volume individually, but powerful in aggregate. That hasn\u2019t changed.<\/p>\n<p>What has changed is the length of the&nbsp;tail.<\/p>\n<p>As AI search encourages people to ask questions more expressively, queries are getting longer, more specific, and increasingly unique. The tools doing the answering are now AI systems that synthesize across many sources rather than serving up a single ranked result.<\/p>\n<p>The fundamentals remain the same: find the topics your audience cares about, address them thoroughly, and build content that compounds over time. The difference now is that \u201cthoroughly\u201d means covering the full cluster of intent around a topic, not just the phrases that show up in a keyword tool.<\/p>\n<p>If you have any questions, feel free to reach out on<a href=\"https:\/\/twitter.com\/timsoulo\"> X\/Twitter<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It depends. There are three different types of long-tail keywords, and some are no easier to rank for than their short-tail counterparts, while one type has only recently become visible thanks to AI-powered research tools. In this article, you\u2019ll learn<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":81,"featured_media":137099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[328],"tags":[],"coauthors":[338,458],"class_list":["post-13607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-keyword-research","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Long-tail Keywords: What They Are and How to Get Search Traffic From Them<\/title>\n<meta name=\"description\" content=\"Long-tail keywords are search queries that get a small number of searches per month. 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