{"id":13607,"date":"2021-11-25T06:00:37","date_gmt":"2021-11-25T11:00:37","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=13607"},"modified":"2023-05-15T05:06:03","modified_gmt":"2023-05-15T10:06:03","slug":"long-tail-keywords","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/long-tail-keywords\/","title":{"rendered":"Long-tail Keywords: What They Are and How to Get Search Traffic From&nbsp;Them"},"content":{"rendered":"\n<div class=\"intro-txt\">People often say that long-tail keywords are easier to rank for and convert better. But is this actually true?<\/div>\n\n\n\n<p><em>It depends.<\/em> There are two different types of long-tail keywords, and some are no easier to rank for than their short-tail counterparts.<\/p>\n\n\n\n<p>In this article, you\u2019ll learn the differences between the two types of long-tail keywords and how to find&nbsp;them.&nbsp;<\/p>\n\n\n\n<p>But first, let\u2019s dive into the key things we\u2019ll&nbsp;cover:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"#1-what-are-long-tail-keywords\">What are long-tail keywords?<\/a><\/li><li><a href=\"#2-why-called-long-tail-keywords\">Why are they called long-tail keywords?<\/a><\/li><li><a href=\"#3-what-makes-long-tail-keywords-great\">What makes long-tail keywords so&nbsp;great?<\/a><\/li><li><a href=\"#4-how-to-find-long-tail-keywords\">How to find long-tail keywords?<\/a><\/li><li><a href=\"#5-two-types-of-long-tail-keywords\">The two types of long-tail keywords<\/a><\/li><\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What are long-tail keywords?\" data-section=\"1-what-are-long-tail-keywords\">\n\n\n\n<h2 class=\"wp-block-heading\">What are long-tail keywords?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Long-tail keywords are search queries that get a small number of searches per month. They tend to be longer and more specific than their \u201chead\u201d counterparts and, therefore, often have a higher conversion rate.<\/p>\n\n\n\n<p>For example, the keyword \u201cmeditation\u201d is a \u201chead\u201d keyword because it gets 211k searches per month. The keyword \u201ccan meditation make you smarter\u201d is a long-tail keyword because it only gets 50 searches per&nbsp;month.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/1-meditation-head-and-long-tail-1-680x190.jpg\" alt class=\"wp-image-137048\" width=\"510\" height=\"143\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/1-meditation-head-and-long-tail-1-680x190.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/1-meditation-head-and-long-tail-1.jpg 750w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-section=\"2-why-called-long-tail-keywords\">\n\n\n\n<h2 class=\"wp-block-heading\">Why are they called \u201clong-tail\u201d keywords?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Long-tail keywords got their name from their position on the \u201csearch demand\u201d curve. If we plot all search queries that people have performed in Google in the course of a month and order them by their search volumes, it\u2019ll look somewhat like&nbsp;this:<\/p>\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/2-search-demand-curve.jpg\" alt=\"The search demand curve\" ref=\"center\"><\/figure>\n<\/div>\n\n\n<p>At the \u201chead\u201d of the curve, we have a tiny number of keywords with super high search volumes, while the \u201ctail\u201d consists of billions of keywords with very low search volumes.<\/p>\n\n\n\n<p>To be precise, in Ahrefs\u2019 U.S. database (which is the biggest in the industry, by the way), there are just 31,000 keywords with search volumes of more than 100k searches per month; on the other hand, there are 3.8 billion keywords that have fewer than 10 searches per&nbsp;month.<\/p>\n\n\n\n<p>Here\u2019s how this looks like in a pie&nbsp;chart:<\/p>\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/3-search-volume-distribution.png\" alt=\"Search volume distribution for 4 billion keywords\" ref=\"center\"><\/figure>\n<\/div>\n\n\n<p>As you can tell, keywords with fewer than 10 searches per month account for almost 95% of our U.S. keyword database. This should not really come as a surprise, given that <a href=\"https:\/\/searchengineland.com\/google-reaffirms-15-searches-new-never-searched-273786\">~15% of daily Google searches are new and have never been searched before<\/a>.<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">95% of all search queries in the U.S. get fewer than 10 searches per&nbsp;month.<\/div><\/blockquote>\n\n\n\n<p>But to qualify as \u201clong-tail,\u201d a keyword doesn\u2019t necessarily have to get fewer than 10 searches per month. And there\u2019s no specific search volume threshold, which would define a keyword as \u201clong-tail.\u201d It mostly depends on the \u201chead\u201d keyword that you\u2019re comparing it&nbsp;to.&nbsp;<\/p>\n\n\n\n<p>What is a big mistake, though, is to define long-tail keywords by their length in&nbsp;words.<\/p>\n\n\n\n<p>The thing is, there are many one-word keywords that get fewer than 100 monthly searches. There are also keywords five words long (or more) with hundreds of thousands of monthly searches.<\/p>\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/4-one-word-vs-five-word-keywords.jpg\" alt=\"Long-tail keywords consisting of just one word\" ref=\"center\"><\/figure>\n<\/div>\n\n\n<p>So it is not the length of a keyword that makes it a long-tail. It\u2019s the search volume of that keyword.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What makes long-tail keywords so great?\" data-section=\"3-what-makes-long-tail-keywords-great\">\n\n\n\n<h2 class=\"wp-block-heading\">What makes long-tail keywords so&nbsp;great?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Here are three reasons why you should consider making long-tail keywords an integral part of your SEO strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reason 1. Long-tail keywords are (generally) a lot less competitive<\/h3>\n\n\n\n<p>Let\u2019s say you\u2019ve just launched a blog about cryptocurrencies. There are lots of popular keywords with high search volumes that could potentially drive LOADS of traffic to your&nbsp;blog:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/5-bitcoin-popular-keywords-2-628x425.jpg\" alt class=\"wp-image-137061\" width=\"471\" height=\"319\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/5-bitcoin-popular-keywords-2-628x425.jpg 628w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/5-bitcoin-popular-keywords-2.jpg 632w\" sizes=\"auto, (max-width: 471px) 100vw, 471px\"><\/figure>\n\n\n\n<p>Those keywords are tempting to target. But let\u2019s be real. What are the chances that your blog will rank for any of them anytime soon?<\/p>\n\n\n\n<p>All of the above keywords have a high <a href=\"https:\/\/ahrefs.com\/keyword-difficulty\">Keyword Difficulty<\/a> (KD) score. This means it\u2019ll be incredibly hard to get to the first page of Google for any of them. And if your website is brand new, that feat will be plain impossible.&nbsp;<\/p>\n\n\n\n<p>Now let\u2019s look at some of the less popular search queries for the topic of bitcoin:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/6-bitcoin-less-popular-keywords-1-680x413.jpg\" alt class=\"wp-image-137062\" width=\"510\" height=\"310\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/6-bitcoin-less-popular-keywords-1-680x413.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/6-bitcoin-less-popular-keywords-1-768x466.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/6-bitcoin-less-popular-keywords-1.jpg 834w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\"><\/figure>\n\n\n\n<p>As you can see, this time, their KD score is low. This means that even a new website has a chance to rank in the top 10 search results and get a few visitors from those keywords.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reason 2. Long-tail keywords are (generally) easier to address<\/h3>\n\n\n\n<p>Let\u2019s continue comparing the two sets of keywords above.&nbsp;<\/p>\n\n\n\n<p>\u201cHow to buy bitcoin\u201d seems like a rather straightforward question to answer. But if you look at the top-ranking page for that search query, it is actually 3,400 words&nbsp;long.&nbsp;<\/p>\n\n\n\n<p>Conversely, the top-ranking page for \u201chow to cash out large amounts of bitcoin\u201d is just 1,000 words&nbsp;long.<\/p>\n\n\n\n<p>The thing is, the more general the search query is, the more details you\u2019ll have to include when addressing it. But if the search query is specific, you can often answer it rather briefly and still satisfy the searchers.<\/p>\n\n\n\n<p>In other words, creating content for long-tail keywords generally requires less&nbsp;work.<\/p>\n\n\n\n<p>Other than that, you can actually look for groups of similar long-tail search queries and address them with pages that only have a few differences.&nbsp;<\/p>\n\n\n\n<p>For example, check out the following group of keywords:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/7-best-website-builder-keywords-1-541x425.jpg\" alt class=\"wp-image-137064\" width=\"541\" height=\"425\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/7-best-website-builder-keywords-1-541x425.jpg 541w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/7-best-website-builder-keywords-1-768x603.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/7-best-website-builder-keywords-1.jpg 830w\" sizes=\"auto, (max-width: 541px) 100vw, 541px\"><\/figure>\n\n\n\n<p>The same website builder software would likely suit therapists just as well as it would suit teachers or actors. This means you can target all these different searches with pages that have 80% similar content, while the remaining 20% will be tailored to each user profile.<\/p>\n\n\n\n<p>In other words, you can easily create a dozen pages in one day to address those similar long-tail searches.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reason 3. There are LOTS of&nbsp;them<\/h3>\n\n\n\n<p>Yes, each individual long-tail keyword won\u2019t open floodgates of traffic to your website. But as you address more and more of them, the search traffic will eventually compound to something pretty substantial.<\/p>\n\n\n\n<p>And since there are lots of long-tail keywords in pretty much every industry, you\u2019re unlikely to suffer from a shortage of&nbsp;them.<\/p>\n\n\n\n<p>Back to my example of \u201cbest website builder for __\u201d keywords. A search in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> returns over a thousand of&nbsp;them:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/8-matching-terms-best-website-builder-1.jpg\" alt class=\"wp-image-137070\" width=\"598\" height=\"639\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/8-matching-terms-best-website-builder-1.jpg 922w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/8-matching-terms-best-website-builder-1-397x425.jpg 397w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/8-matching-terms-best-website-builder-1-768x821.jpg 768w\" sizes=\"auto, (max-width: 598px) 100vw, 598px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to find long-tail keywords\" data-section=\"4-how-to-find-long-tail-keywords\">\n\n\n\n<h2 class=\"wp-block-heading\">How to find long-tail keywords<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>There\u2019s a number of methods you can use to find long-tail keywords. Some are more tedious than others, <a href=\"https:\/\/ahrefs.com\/blog\/keyword-ideas\/\">some are a tad \u201cunconventional,\u201d<\/a> and some are just plain incorrect.<\/p>\n\n\n\n<p>Let\u2019s start with an incorrect one.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Use Google Autosuggest\u2026 NOT<\/h3>\n\n\n\n<p>Some SEO experts advise you to source long-tail keywords from Google Autosuggest by entering your target keyword followed by different letters of the alphabet.<\/p>\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/9-google-autosuggest-meditation.jpg\" alt=\"Google Autosuggest\" ref=\"center\"><\/figure>\n<\/div>\n\n\n<p>Well, Google Autosuggest is a feature designed to give you quick access to <strong>popular<\/strong> search queries. So if we check the search volumes of keywords in the above screenshot, most of them will have a rather decent number of searches.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"399\" height=\"425\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/10-meditation-popular-keywords-1-399x425.jpg\" alt class=\"wp-image-137076\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/10-meditation-popular-keywords-1-399x425.jpg 399w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/10-meditation-popular-keywords-1.jpg 676w\" sizes=\"auto, (max-width: 399px) 100vw, 399px\"><\/figure>\n\n\n\n<p>In other words, Google Autosuggest is much more likely to offer you highly popular search queries rather than the coveted long-tails.<\/p>\n\n\n\n<p>The same goes for online tools like <a href=\"https:\/\/answerthepublic.com\/\">Answer The Public<\/a> or <a href=\"https:\/\/soovle.com\/\">Soovle<\/a> that scrape Autosuggest to generate their lists of keyword ideas. A large number of their keyword suggestions will turn out to be rather popular and competitive.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Use Ahrefs\u2019 Keywords Explorer<\/h3>\n\n\n\n<p>Unlike the previous one, this method doesn\u2019t require any tedious manual work. Just search for any word that defines your niche in <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> and use the search volume filter to instantly see thousands of long-tail keywords.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/11-matching-terms-report-meditation-1.jpg\" alt class=\"wp-image-137078\" width=\"598\" height=\"724\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/11-matching-terms-report-meditation-1.jpg 930w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/11-matching-terms-report-meditation-1-351x425.jpg 351w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/11-matching-terms-report-meditation-1-768x930.jpg 768w\" sizes=\"auto, (max-width: 598px) 100vw, 598px\"><\/figure>\n\n\n\n<p>If your website is brand new and barely has any \u201c<a href=\"https:\/\/ahrefs.com\/website-authority-checker\">authority<\/a>,\u201d then I recommend you to use the KD filter, which helps you find the least competitive keywords.<\/p>\n\n\n\n<p>Also, make sure to try the \u201cQuestions\u201d button. It often returns some cool long-tail search queries that are phrased as questions:<\/p>\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/12-questions-tab.jpg\" alt=\"Questions report in Keywords Explorer\" ref=\"center\"><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">3. See which keywords your competitors are ranking for<\/h3>\n\n\n\n<p>Another great source of long-tail keywords comes from your competitors. Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> will help you see what long-tail keywords they are ranking for.<\/p>\n\n\n\n<p>Just take a website belonging to your competitor, plug it into <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> and go to the <strong>Organic keywords<\/strong> report to see which long-tail keywords are bringing traffic to their website:<\/p>\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/13-organic-keywords-report-mindful.jpg\" alt=\"Competitors' long-tail keywords in Site Explorer\" ref=\"center\"><\/figure>\n<\/div>\n\n\n<p>Repeat that with 5-10 of your competitors\u2019 websites, and you\u2019ll mine enough long-tail keyword ideas to keep you busy for months to&nbsp;come.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Browse Reddit, Quora, and niche forums<\/h3>\n\n\n\n<p>Whenever people visit Google and fail to find a good answer to their question, they ask it at places like Quora and Reddit.<\/p>\n\n\n\n<p>For example, I was browsing the \u201cmarketing\u201d topic on Quora and saw this&nbsp;post:<\/p>\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/14-quora-post.jpg\" alt=\"Long-tails on forums\" ref=\"center\"><\/figure>\n<\/div>\n\n\n<p>A quick check in <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> revealed that \u201cmarketing manipulation\u201d is actually a long-tail keyword with a low KD&nbsp;score.<\/p>\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/15-overview-market-manipulation.jpg\" alt=\"Forum keyword check in Keywords Explorer\" ref=\"center\"><\/figure>\n<\/div>\n\n\n<p>The upside of this method is those forum threads may have some good discussions, which can be useful when creating a piece of content on that&nbsp;topic.<\/p>\n\n\n\n<p>The downside is mining long-tail keywords from forums is a rather tedious process. And you\u2019ll still have to use an SEO tool like <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> to check for the search volumes and KD of your keyword ideas.<\/p>\n\n\n\n<p>But the thing is, that same keyword can easily be discovered via <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> in the first&nbsp;place:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/16-matching-terms-report-marketing-1.jpg\" alt class=\"wp-image-137084\" width=\"677\" height=\"789\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/16-matching-terms-report-marketing-1.jpg 960w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/16-matching-terms-report-marketing-1-365x425.jpg 365w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/16-matching-terms-report-marketing-1-768x895.jpg 768w\" sizes=\"auto, (max-width: 677px) 100vw, 677px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"The two types of long-tail keywords\" data-section=\"5-two-types-of-long-tail-keywords\">\n\n\n\n<h2 class=\"wp-block-heading\">The two types of long-tail keywords<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Not all long-tail keywords are the same. Some of them represent a unique search query, while others are merely a less popular variation of a more popular search query.<\/p>\n\n\n\n<p>We call the former \u201ctopical long-tail keywords\u201d and the latter \u201csupporting long-tail keywords.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Supporting long-tail keywords<\/h3>\n\n\n\n<p>Let me explain it with an example. \u201cBest healthy treats for dogs\u201d is definitely a long-tail keyword because it gets just 100 searches per&nbsp;month:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/17-best-healthy-treats-for-dogs-searches-1.jpg\" alt class=\"wp-image-137087\" width=\"492\" height=\"102\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/17-best-healthy-treats-for-dogs-searches-1.jpg 656w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/17-best-healthy-treats-for-dogs-searches-1-650x136.jpg 650w\" sizes=\"auto, (max-width: 492px) 100vw, 492px\"><\/figure>\n\n\n\n<p>But there are a few other search queries that mean the same thing while having a much bigger search volume:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/18-health-dog-treats-keyword-variations-1.jpg\" alt class=\"wp-image-137091\" width=\"473\" height=\"267\"><\/figure>\n\n\n\n<p>If you search for each of them in Google, you\u2019ll discover the same pages are ranking at the top for each of these keywords.&nbsp;<\/p>\n\n\n\n<p>Google is smart enough to understand that different people phrase their searches differently while they look for the exact same thing. Therefore, it ranks the same set of pages for all these keyword variations.<\/p>\n\n\n\n<p>This means if your page starts ranking for a popular search query like \u201chealthy dog treats\u201d (6.8k searches), it will <strong>automatically<\/strong> rank for all the query\u2019s long-tail variations. So you don\u2019t need to create individual pages for each long-tail variation. Rather, you should target them all with a single page.<\/p>\n\n\n\n<p>But how do you know if a long-tail keyword you\u2019re looking at is a part of a broader topic or&nbsp;not?<\/p>\n\n\n\n<p>Well, here at Ahrefs, we have developed a unique feature just for&nbsp;that.<\/p>\n\n\n\n<p>It\u2019s called <strong>Parent Topic<\/strong>.<\/p>\n\n\n\n<p>Whenever you enter a keyword into <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, we check the top-ranking page for that keyword and see if there\u2019s a more popular search query this page is ranking for.<\/p>\n\n\n\n<p>This is how it looks for \u201cbest healthy treats for&nbsp;dogs\u201d:<\/p>\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/19-overview-best-healthy-treats-for-dogs.jpg\" alt=\"Parent Topic in Keywords Explorer\" ref=\"center\"><\/figure>\n<\/div>\n\n\n<p>As you can see in the screenshot above, this long-tail keyword has a much more popular variation: \u201chealthiest dog treats\u201d (2.5k searches). And if you manage to rank for that search query, you\u2019ll automatically rank for its supporting long-tail keyword too.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Topical long-tail keywords<\/h3>\n\n\n\n<p>Now let\u2019s look at a different kind of long-tail keyword: \u201cfly bites on dogs&nbsp;ears.\u201d<\/p>\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/20-overview-fly-bites-on-dog-ears.jpg\" alt=\"Parent Topic for topical long-tail keyword\" ref=\"center\"><\/figure>\n<\/div>\n\n\n<p>This time, the Parent Topic is the same as the original keyword. This means our keyword is actually the most popular way to search for this thing. And you can safely target this long-tail keyword with a dedicated page.<\/p>\n\n\n\n<p>And once you manage to rank for this topical long-tail keyword, you\u2019ll automatically rank for all the less popular \u201csupporting\u201d search query variations:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"596\" height=\"425\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/21-fly-bites-supporting-keywords-1-596x425.jpg\" alt class=\"wp-image-137093\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/21-fly-bites-supporting-keywords-1-596x425.jpg 596w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/21-fly-bites-supporting-keywords-1-768x547.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/21-fly-bites-supporting-keywords-1.jpg 808w\" sizes=\"auto, (max-width: 596px) 100vw, 596px\"><\/figure>\n\n\n\n<p>But unfortunately, things aren\u2019t always this straightforward.<\/p>\n\n\n\n<p>Let\u2019s examine one last search query: \u201cnatural sleep aid for&nbsp;dogs.\u201d<\/p>\n\n\n<div class=\"wp-block-image is-style-default aligncenter\">\n<figure><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/22-overview-natural-sleep-aid-for-dogs.jpg\" alt=\"Parent topic for 'natural sleep aid for dogs' \" ref=\"center\"><\/figure>\n<\/div>\n\n\n<p>The Parent Topic suggests this long-tail keyword is just a variation of the search query \u201csleep aid for dogs\u201d(1.6k searches).<\/p>\n\n\n\n<p>But I think the word \u201cnatural\u201d in the original keyword actually makes it distinct from the suggested Parent Topic. People who search for it seem to be looking for a <strong>natural<\/strong> alternative to the usual pharmaceutical options.<\/p>\n\n\n\n<p>And if we look at the top search results for that long-tail keyword, none of them seems to be talking about \u201c<strong>natural<\/strong> sleep aid.\u201d Rather, it talks about \u201csleep aids\u201d in general:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/23-serp-natural-sleep-aid-for-dogs.jpg\" alt class=\"wp-image-137095\" width=\"611\" height=\"824\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/23-serp-natural-sleep-aid-for-dogs.jpg 948w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/23-serp-natural-sleep-aid-for-dogs-315x425.jpg 315w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/11\/23-serp-natural-sleep-aid-for-dogs-768x1035.jpg 768w\" sizes=\"auto, (max-width: 611px) 100vw, 611px\"><\/figure>\n\n\n\n<p>So I\u2019d argue it does make sense to create a dedicated piece of content to target the keyword \u201c<strong>natural<\/strong> sleep aid for dogs.\u201d There\u2019s a good chance it will actually rank #1 for that query\u2014in the absence of any other articles that cover that specific topic.<\/p>\n\n\n\n<p>In other words, you shouldn\u2019t always blindly trust whatever the Parent Topic tells you. It\u2019s just a computer algorithm and has its flaws and limitations. It is always a good idea to analyze the top-ranking pages for your keyword and figure out if your search query represents a distinct topic or a part of a broader topic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>And that is all I have to say about long-tail keywords and what makes them so awesome.<\/p>\n\n\n\n<p>Hopefully, this article will help you fine-tune your SEO strategy and accelerate the growth of search traffic to your website.<\/p>\n\n\n\n<p>If you have any further questions, feel free to ping me <a href=\"https:\/\/twitter.com\/timsoulo\">on Twitter<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>It depends. There are two different types of long-tail keywords, and some are no easier to rank for than their short-tail counterparts. In this article, you\u2019ll learn the differences between the two types of long-tail keywords and how to find&nbsp;them.&nbsp;<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":81,"featured_media":137099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[328],"tags":[],"coauthors":[338],"class_list":["post-13607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-keyword-research","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Long-tail Keywords: What They Are and How to Get Search Traffic From Them<\/title>\n<meta name=\"description\" content=\"Long-tail keywords are search queries that get a small number of searches per month. 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