{"id":135920,"date":"2021-10-07T18:22:02","date_gmt":"2021-10-07T23:22:02","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=135920"},"modified":"2023-10-05T03:07:59","modified_gmt":"2023-10-05T08:07:59","slug":"seo-metrics-to-track","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/seo-metrics-to-track\/","title":{"rendered":"10 SEO Metrics That Actually Matter (And 4 That Don\u2019t)"},"content":{"rendered":"
SEO metrics are indicators that help you understand whether your SEO is working. Some are essential, many are useful, and others are just vanity metrics that won\u2019t help you make better decisions.<\/div>\n

But how do you know which are which? You\u2019ll find the answers here.<\/p>\n

We\u2019ll go through the following 10 SEO metrics worth tracking:<\/p>\n

    \n
  1. Organic traffic<\/a><\/li>\n
  2. Keyword rankings<\/a><\/li>\n
  3. Search visibility<\/a><\/li>\n
  4. Traffic value<\/a><\/li>\n
  5. Organic traffic conversions<\/a><\/li>\n
  6. Referring domains<\/a><\/li>\n
  7. Indexed pages<\/a><\/li>\n
  8. Index coverage errors<\/a><\/li>\n
  9. Core Web Vitals<\/a><\/li>\n
  10. Website health<\/a><\/li>\n<\/ol>\n

    Followed by these four metrics that are popular but actually don\u2019t matter:<\/p>\n

      \n
    1. Bounce rate<\/a><\/li>\n
    2. Exit rate<\/a><\/li>\n
    3. Pages per session<\/a><\/li>\n
    4. Average session duration \/ time on page<\/a><\/li>\n<\/ol>\n

      In the end, you\u2019ll understand what really reflects your SEO efforts and how.<\/p>\n

      10 SEO metrics worth tracking<\/h2>\n

      If you ask SEOs what data they look at the most, it\u2019s likely organic traffic. Duh, that\u2019s a no-brainer. However, it\u2019s not an indicator of SEO success without more context in most cases.<\/p>\n

      In fact, you should never rely on a single number without knowing what\u2019s behind it. So let\u2019s tackle the intricacies of organic traffic first.<\/p>\n