{"id":135855,"date":"2021-10-05T11:00:30","date_gmt":"2021-10-05T16:00:30","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=135855"},"modified":"2024-06-30T10:37:04","modified_gmt":"2024-06-30T15:37:04","slug":"local-link-building","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/local-link-building\/","title":{"rendered":"9 Easy Local Link Building Tactics"},"content":{"rendered":"<div class=\"intro-txt\">Every major local SEO organic and map pack study and survey shows links as one of the most prominent ranking factors. So if you want to rank yours or your client\u2019s local business higher in Google, then you\u2019re going to need backlinks.<\/div>\n<p>I\u2019ll show you nine ways to build local backlinks in this guide, but first, let\u2019s cover the basics\u2026<\/p>\n<ul>\n<li><a href=\"#what-is-local-link-building\">What local link building is<\/a><\/li>\n<li><a href=\"#how-many-local-links\">How to estimate the number of backlinks you&nbsp;need<\/a><\/li>\n<li><a href=\"#build-local-links\">How to build local&nbsp;links<\/a><\/li>\n<\/ul>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What is local link building?\" data-section=\"what-is-local-link-building\">\n<h2>What is local link building?<\/h2>\n<\/div><\/div>\n<p>Local link building is the process of obtaining links to your website from websites in the same local market. The goal is to drive traffic and users to the website and help those sites rank better for local searches and in relevant map&nbsp;packs.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How many local links do I need?\" data-section=\"how-many-local-links\">\n<h2>How many local links do I&nbsp;need?<\/h2>\n<\/div><\/div>\n<p>Most local businesses don\u2019t need tons of links to rank in local search. Check the SERP overview for any local query in <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>&nbsp;and you\u2019ll rarely see businesses with more than 150 referring domains ranking on the first&nbsp;page:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/10\/1-serp-overview.png\"><\/p>\n<p>You can use Keywords Explorer to get a sense of the competition for the keywords you\u2019re targeting too. Just scroll to the SERP overview to see how many links the top-ranking pages&nbsp;have.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to build local links\" data-section=\"build-local-links\">\n<h2>How to build local&nbsp;links<\/h2>\n<\/div><\/div>\n<p>As with any link building, local link building requires research, hard work, perseverance, and creativity. Here are nine local link building tactics to get started:<\/p>\n<ol>\n<li>Get links from other ranking sites<\/li>\n<li>Get links your competitors have<\/li>\n<li>Reclaim lost&nbsp;links<\/li>\n<li>Create locally relevant content<\/li>\n<li>Get local citations<\/li>\n<li>Pursue other local link opportunities<\/li>\n<li>Claim unlinked mentions<\/li>\n<li>Buy companies, or at least their websites<\/li>\n<li>Add internal links<\/li>\n<\/ol>\n<h3>1. Get links from other ranking sites<\/h3>\n<p>This is a tactic sometimes referred to as Barnacle SEO. You simply search some of your relevant terms in Google and try to get links from sites that show up in the results.<\/p>\n<p>You probably won\u2019t get links from your competitors, but look for any aggregator or directory-type sites. When people are shopping for a company, they tend to use these types of sites. You can usually get listed on them just by signing up and adding your business. This is a quick and easy way to ensure you\u2019re in the consideration set and get direct business value.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/10\/2-directories-google-search.png\"><\/p>\n<h3>2. Get links your competitors have<\/h3>\n<p>If you look at the overlap of links to your competitors\u2019 sites, there are probably a lot of contextually and locally relevant link opportunities. You can check this easily with <a href=\"https:\/\/ahrefs.com\/link-intersect\">Link Intersect<\/a>. Simply add your site and your competitors into the tool and you\u2019ll see which sites link to your competitors (but not to&nbsp;you).<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/10\/3-link-intersect.png\"><\/p>\n<p>What you\u2019re likely to find are many links specific to your niche and a lot of directories. Many of these directories are referred to as <a href=\"https:\/\/ahrefs.com\/blog\/local-citations\/\">local citations<\/a>&nbsp;and include business data such as your name, address, and phone number.<\/p>\n<h3>3. Reclaim lost&nbsp;links<\/h3>\n<p>Websites change over the years, so you\u2019ll often have links going to pages that no longer exist. By redirecting the old versions of your pages to the current versions, you recover those lost links and their value. Here\u2019s how to do&nbsp;it:<\/p>\n<ol>\n<li>Paste your domain into <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n<li>Go to the <strong>Best by Links <\/strong>report<\/li>\n<li>Add a \u201c404 not found\u201d HTTP response filter<\/li>\n<\/ol>\n<p>I usually sort this by \u201cReferring Domains.\u201d<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/10\/4-best-by-links.png\"><\/p>\n<h3>4. Create locally relevant content<\/h3>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/content-creation\/\">Content creation<\/a>&nbsp;is the process of finding topics to attract your target audience, then planning, creating, and publishing content about those topics. For local content, think about content that\u2019s relevant to your business and useful for your audience.<\/p>\n<p>You may come up with topics like \u201cwhat\u2019s the best kind of grass for your area,\u201d \u201cwhat pests are most common,\u201d or just the price of services in your&nbsp;area.<\/p>\n<p>Granted, it\u2019s pretty unlikely that this type of content will attract tons of links naturally. It tends to be easier to build links to with <a href=\"https:\/\/ahrefs.com\/blog\/email-outreach\/\">email outreach<\/a>.<\/p>\n<h3>5. Get local citations<\/h3>\n<p>We already saw some of these opportunities when using Link Intersect. There are a lot of different citation services that exist, but besides sites that are ranking in your market, these are the ones you may want to start with for the US. Many of these feed their data to other websites and are generally considered the most important citations.<\/p>\n<p><strong>Main US aggregators:<\/strong><\/p>\n<ul>\n<li>Data Axle<\/li>\n<li>Localeze<\/li>\n<li>Foursquare<\/li>\n<\/ul>\n<p><strong>Other major players:<\/strong><\/p>\n<ul>\n<li>Google My Business<\/li>\n<li>Bing<\/li>\n<li>Apple Maps<\/li>\n<li>Facebook<\/li>\n<li>Yelp<\/li>\n<li>Yellowpages<\/li>\n<li>Dunn &amp; Bradstreet<\/li>\n<li>TomTom<\/li>\n<\/ul>\n<h3>6. Pursue other local link opportunities<\/h3>\n<p>These are any links from other websites focused on your area. There are a lot of various opportunities if you look for them, and I\u2019ll be doing a follow-up article with a process to find&nbsp;these.<\/p>\n<p>For now, I\u2019ll list a few opportunities:<\/p>\n<ul>\n<li>Colleges or Universities (e.g., job postings, scholarships, club sponsorships, discounts, alumni links)<\/li>\n<li>City-specific sites and directories<\/li>\n<li>Local news, magazines, and podcasts<\/li>\n<li>Some sites focus on the state or surrounding areas<\/li>\n<li>Local community groups (e.g., Reddit, Facebook groups, Nextdoor, etc.)<\/li>\n<li>Sponsorships in general (e.g., sports leagues, races, meetups, charities, etc.)<\/li>\n<li>Local awards<\/li>\n<\/ul>\n<p>You can also leverage existing relationships. This may include things like testimonials or case studies for suppliers or affiliations. It could also be connections through churches, business groups, or even people. Ego bait works well at a local level if you want to do things like expert roundups.<\/p>\n<h3>7. Claim unlinked mentions<\/h3>\n<p>Unlinked brand mentions are where other sites talk about your company or people at your company but <strong>do not<\/strong>&nbsp;link back to your site. You will have the best luck with this tactic if you are in a niche that gets news coverage like lawyers or your company and\/or people are already active in the community.<\/p>\n<p>We have a complete <a href=\"https:\/\/ahrefs.com\/blog\/unlinked-mentions\/\">guide on finding unlinked mentions<\/a>&nbsp;to help you through this process.<\/p>\n<h3>8. Buy companies, or at least their websites<\/h3>\n<p>While this is more rare and situational, mergers and acquisitions do happen at the local level. Occasionally you can even find a company selling their already existing website or letting one of their domains lapse. By acquiring these, you have the option of having two ranking sites or one site that ranks better. These opportunities are pretty rare at a local level and I\u2019ve only been able to do this a few times in my career but if you can manage to find an opportunity like this it\u2019s extremely valuable.<\/p>\n<h3>9. Add internal links<\/h3>\n<p>Your site is also a local site and you control it. Internal links are a powerful link-building tactic. Check out our <a href=\"https:\/\/ahrefs.com\/blog\/link-opportunities\/\">guide on finding these link opportunities<\/a>.<\/p>\n<h2>Final thoughts<\/h2>\n<p>In my experience, people want to skip over these basic link-building tactics and go directly to more trendy or fun tactics, but that\u2019s a lot riskier and rarely pays off. Do the basics, then go to the more creative and fun tactics as the company grows.<\/p>\n<p>Got questions? Ping me <a href=\"https:\/\/twitter.com\/patrickstox?lang=en\">on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019ll show you nine ways to build local backlinks in this guide, but first, let\u2019s cover the basics\u2026 What local link building is How to estimate the number of backlinks you&nbsp;need How to build local&nbsp;links Local link building is the<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":150,"featured_media":135857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[76,197],"tags":[],"coauthors":[377],"class_list":["post-135855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-link-building","category-local-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>9 Easy Local Link Building Tactics<\/title>\n<meta name=\"description\" content=\"If you want to rank your local business higher in Google, you need backlinks. Learn 9 ways to build local backlinks here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/local-link-building\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 Easy Local Link Building Tactics\" \/>\n<meta property=\"og:description\" content=\"Build local backlinks.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/local-link-building\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:author\" content=\"patrickstox\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-05T16:00:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-30T15:37:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/10\/fb_local_link_building_navigation.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"990\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Patrick Stox\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Build local backlinks.\" \/>\n<meta name=\"twitter:creator\" content=\"@patrickstox\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/local-link-building\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/local-link-building\\\/\"},\"author\":{\"name\":\"Patrick Stox\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/14bf754248f3c561786477e4e5fd2067\"},\"headline\":\"9 Easy Local Link Building Tactics\",\"datePublished\":\"2021-10-05T16:00:30+00:00\",\"dateModified\":\"2024-06-30T15:37:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/local-link-building\\\/\"},\"wordCount\":1214,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/local-link-building\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/fb_local_link_building_navigation.png\",\"articleSection\":[\"Link Building\",\"Local SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/local-link-building\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/local-link-building\\\/\",\"name\":\"9 Easy Local Link Building Tactics\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/local-link-building\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/local-link-building\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/fb_local_link_building_navigation.png\",\"datePublished\":\"2021-10-05T16:00:30+00:00\",\"dateModified\":\"2024-06-30T15:37:04+00:00\",\"description\":\"If you want to rank your local business higher in Google, you need backlinks. 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