{"id":135595,"date":"2021-09-21T17:15:29","date_gmt":"2021-09-21T22:15:29","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=135595"},"modified":"2024-09-17T06:12:39","modified_gmt":"2024-09-17T11:12:39","slug":"black-hat-seo-tactics","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/black-hat-seo-tactics\/","title":{"rendered":"6 Risky Black Hat SEO Tactics to Avoid (And Their White Hat Alternatives)"},"content":{"rendered":"<div class=\"intro-txt\">SEO is a fierce zero-sum <span style=\"text-decoration: line-through;\">game<\/span> war.<\/div>\n<p>That\u2019s why some business owners resort to black-hat tactics to topple competitors from the top of the&nbsp;SERPs.<\/p>\n<p>While there are some black-hat SEO tactics you clearly shouldn\u2019t use, like hacking (because it\u2019s illegal), others seem less risky. But even the ones that look like they <em>might<\/em>&nbsp;be worth it are frankly never a good idea for legitimate businesses\u2014so you should avoid them at all&nbsp;costs.<\/p>\n<p>In this article, we\u2019ll cover six common black-hat SEO tactics and what to do instead:<\/p>\n<ol>\n<li><a href=\"#1-buying-links\">Buying links<\/a><\/li>\n<li><a href=\"#2-keyword-stuffing\">Keyword stuffing<\/a><\/li>\n<li><a href=\"#3-blog-comment-spam\">Blog comment spam<\/a><\/li>\n<li><a href=\"#4-article-spinning\">Article spinning<\/a><\/li>\n<li><a href=\"#5-negative-seo\">Negative SEO<\/a><\/li>\n<li><a href=\"#6-rich-snippets-spam\">Rich snippets spam<\/a><\/li>\n<\/ol>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Buying links\" data-section=\"1-buying-links\">\n<h2>1. Buying links<\/h2>\n<\/div><\/div>\n<p>Buying links means paying another website to link to your website.<\/p>\n<p>Payment for links can be money, goods, or services.<\/p>\n<p>Buying links is bad on many levels:<\/p>\n<ul>\n<li><strong>It\u2019s a violation of Google\u2019s Webmaster Guidelines. <\/strong>Google explains this <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/link-schemes\">here<\/a>.<\/li>\n<li><strong>It can lead to a Google penalty. <\/strong>Google will penalize your site if they catch you selling or buying links. Some SEOs question&nbsp;how good Google\u2019s algorithm is at sniffing out paid links, but the truth is they\u2019re getting better at it all the time. So while they might not identify them all, chances are some links you buy will at best have no effect and, at worst, hurt your rankings.<\/li>\n<li><strong>Paid links are expensive. <\/strong>$361.44 on average, according to <a href=\"https:\/\/ahrefs.com\/blog\/buy-backlinks\/\">our 2018 case study<\/a>.<\/li>\n<\/ul>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Buying links isn\u2019t illegal. Many would argue that it isn\u2019t unethical either. So although it\u2019s not something we recommend for legitimate businesses, it\u2019s okay to do it if you understand and are willing to take the associated risks.<\/div>\n<h3>What should you do instead?<\/h3>\n<p>Link outreach.<\/p>\n<p>This is where you create a valuable resource, then reach out to the owner of a website you want a link from and give them a compelling reason to link to&nbsp;it.<\/p>\n<p>If that sounds easy, it isn\u2019t. Getting results from link outreach is hard. It\u2019s only even remotely likely to work when you have a great resource, great prospects, and a <a href=\"https:\/\/ahrefs.com\/blog\/email-outreach\/\">great outreach email<\/a>.<\/p>\n<p>That said, a great way to get started with this approach is to use <strong>the icing on the cake technique<\/strong>:<\/p>\n<ol>\n<li>Create a useful resource.<\/li>\n<li>Find pages that your resource will complement.<\/li>\n<li>Pitch your resource to the site owners.<\/li>\n<\/ol>\n<p>Let\u2019s look at an example\u2026<\/p>\n<p>Say you\u2019ve created a curated list of resume templates. This is a valuable resource, so the next step is to find pages that your resource will complement. In this case, that might be posts about \u201chow to write a resume.\u201d After all, a guide to writing a resume is good, but a guide to writing a resume with templates is arguably even better.<\/p>\n<p>You can find these pages super easily in <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a>, a searchable database of billions of web pages. Here\u2019s how:<\/p>\n<ol>\n<li>Go to Content Explorer<\/li>\n<li>Search for <code>title:\"topic\" -\"what your page is about\"<\/code><\/li>\n<li>Toggle<strong>&nbsp;One page per domain<\/strong>&nbsp;on<\/li>\n<\/ol>\n<p>For example, if you search for <code>title:\u201chow to write a resume\u201d -\u201ctemplates\u201d<\/code>, you\u2019ll see over two thousand posts about writing resumes that don\u2019t mention anything about templates:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/09\/1-content-explorer-how-to-write-a-resume.png\"><\/p>\n<p>You could easily reach out to these sites and explain that:<\/p>\n<ul>\n<li>You came across their guide to writing a resume.<\/li>\n<li>You noticed they didn\u2019t include any templates to get folks started.<\/li>\n<li>You recently put together an extensive list of the best resume templates on the&nbsp;web.<\/li>\n<li>Your resource might be a useful one to add to their article.<\/li>\n<\/ul>\n<p>Not everyone will link to you, but some will (as long as your pitch makes&nbsp;sense).<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Keyword stuffing\" data-section=\"2-keyword-stuffing\">\n<h2>2. Keyword stuffing<\/h2>\n<\/div><\/div>\n<p>Keyword stuffing is the practice of repeating the same keywords (or similar phrases) in your content to manipulate rankings.<\/p>\n<p>Back in the \u201990s, this tactic used to work. Not anymore.<\/p>\n<p>Keyword stuffing is a bad SEO practice because:<\/p>\n<ul>\n<li><strong>It makes you sound unnatural. <\/strong>Cramming as many keywords as you can into your content makes your writing sound robotic and ridiculous. So it becomes an instant turnoff to readers.<\/li>\n<li><strong>It can lead to a Google penalty. <\/strong>Google <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/irrelevant-keywords\">says<\/a>&nbsp;that \u201cfilling pages with keywords or numbers [\u2026] can harm your site\u2019s ranking,\u201d so don\u2019t bother unless you want your rankings to take a plunge.<\/li>\n<\/ul>\n<h3>What should you do instead?<\/h3>\n<p>The antidote to keyword stuffing is comprehensive content.<\/p>\n<p>You can create this in two&nbsp;ways.<\/p>\n<p>First, write in-depth content that covers a topic meticulously. The result? You will naturally include most expressions and <a href=\"https:\/\/ahrefs.com\/blog\/long-tail-keywords\/\">long-tail keywords<\/a>&nbsp;people use to discuss the&nbsp;topic.<\/p>\n<p>Second, try to cover subtopics that searchers might want and expect to&nbsp;see.<\/p>\n<p>Both of these things can help you rank higher because Google doesn\u2019t only judge content based on how many times it mentions the search query. It also looks at <a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.google.com\/search\/howsearchworks\/algorithms\/&amp;sa=D&amp;source=editors&amp;ust=1631632092206000&amp;usg=AOvVaw1Z_e5fvL9McybvlRS5udO4\">whether the page contains other relevant content and keywords<\/a>:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/09\/2-keyword-stuffing-google.png\"><\/p>\n<p>There are many ways to find potential subtopics to cover, such&nbsp;as:<\/p>\n<ul>\n<li>Looking for common subheadings among top-ranking pages for the target keyword.<\/li>\n<li>Brainstorming related topics with your&nbsp;team.<\/li>\n<li>Checking the \u201cpeople also ask\u201d section on the&nbsp;SERPs.<\/li>\n<\/ul>\n<p>But these methods are labor-intensive.<\/p>\n<p>The easiest and most efficient way is to <a href=\"https:\/\/ahrefs.com\/blog\/content-gap-analysis\/\">run a content gap analysis<\/a> for your page. This shows keywords the top-ranking pages rank for that you don\u2019t, some of which tend to represent subtopics.<\/p>\n<p>Here\u2019s how to do&nbsp;it:<\/p>\n<ol>\n<li>Enter your URL into <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>.<\/li>\n<li>On the left menu, click <strong>Content Gap.<\/strong><\/li>\n<li>Enter the URLs of 2-3 similar top-ranking pages for your main target keyword in the input fields.<\/li>\n<li>Run the search and look for keywords that represent subtopics.<\/li>\n<\/ol>\n<p>For example, if we do this for <a href=\"https:\/\/ahrefs.com\/blog\/guest-blogging\/\">our guide to guest blogging<\/a>, we see a couple of keywords related to \u201cguidelines\u201d:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/09\/3-guest-blogging-keywords-content-gap.png\"><\/p>\n<p>If we look at one of the top-ranking posts, we soon see that these keywords relate to advice about reviewing a site\u2019s guest blogging guidelines before pitching:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/09\/4-guest-blogging-guidelines-subtopic.png\"><\/p>\n<p>We omitted this advice from our post. So it may be worth adding in for a more comprehensive article that can (hopefully) beat our competitors.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Blog comment spam\" data-section=\"3-blog-comment-spam\">\n<h2>3. Blog comment spam<\/h2>\n<\/div><\/div>\n<p>Blog comment spam is where you post irrelevant comments on blog posts with the sole goal of getting a link back to your&nbsp;site.<\/p>\n<p>Even if we ignore how annoying this is for the blogs on the receiving end, it\u2019s not good for SEO because blog comment links are almost always <a href=\"https:\/\/ahrefs.com\/blog\/nofollow-links\/\">nofollowed<\/a>. That means the links are extremely unlikely to help you&nbsp;rank.<\/p>\n<h3>What should you do instead?<\/h3>\n<p>Write <strong>helpful<\/strong>&nbsp;blog comments on high-traffic posts.<\/p>\n<p>Doing this won\u2019t lead to higher-value links than leaving spammy blog comments because they\u2019re still nofollowed. However, people are more likely to read a valuable and helpful comment and click through to your website. That doesn\u2019t lead to direct SEO benefits, but people might share your content and end up linking to you\u2014so it can lead to indirect SEO benefits.<\/p>\n<p>Here\u2019s a good way to find pages to leave comments on using <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a>:<\/p>\n<ol>\n<li>Enter a relevant topic.<\/li>\n<li>Switch the search mode to <strong>In title<\/strong>.<\/li>\n<li>Run the search.<\/li>\n<li>Add a <strong>Page traffic<\/strong>&nbsp;filter with the minimum set to&nbsp;100.<\/li>\n<li>Toggle <strong>Exclude homepages<\/strong>&nbsp;on.<\/li>\n<li>Look for blog posts in the results with comments sections where you could add a valuable comment.<\/li>\n<\/ol>\n<p>For example, say you\u2019re a dropshipping expert. You might search Content Explorer for \u201cmake money online\u201d and see these results:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/09\/5-content-explorer-make-money-online.jpg\"><\/p>\n<p>The highlighted post has tons of organic traffic and many comments:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/09\/6-blog-comment-not-spam.jpg\"><\/p>\n<p>This post is a perfect candidate for a powerful comment that can drive traffic to your&nbsp;site.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Article spinning\" data-section=\"4-article-spinning\">\n<h2>4. Article spinning<\/h2>\n<\/div><\/div>\n<p>Article spinning, aka content spinning, is where you take a piece of content and rewrite it to create many \u201cnew\u201d pieces of content.<\/p>\n<p>Article spinners rarely use spun content on their blogs. Instead, they use it to create lots of \u201cunique\u201d guest posts to publish on multiple sites and build backlinks quickly and easily.<\/p>\n<p>Article spinning is bad for SEO because:<\/p>\n<ul>\n<li><strong>It rarely results in an engaging article to read. <\/strong>Spun content often sounds unnatural and weird, so only low-quality sites are likely to publish spun guest&nbsp;posts.<\/li>\n<li><strong>It results in low-quality backlinks. <\/strong>Because only low-quality sites tend to publish spun articles, the links you get from spun guest posts rarely have much SEO&nbsp;value.<\/li>\n<\/ul>\n<h3>What should you do instead?<\/h3>\n<p>Use the perspective technique to create <strong>unique<\/strong>&nbsp;variations of a guest post from different perspectives.<\/p>\n<p>For example, let\u2019s say you write a guest post entitled \u201cThe future of link building.\u201d<\/p>\n<p>You could easily change the perspective of that post to create multiple unique and valuable guest&nbsp;posts:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/09\/7-the-perspective-technique-guest-blogging.png\"><\/p>\n<p>Is this more work than article spinning? Of course. But it\u2019s way less work than writing guest posts on entirely unrelated topics because you already did most of the research and hard work for the original post.<\/p>\n<p>Even better, changing the perspective helps you to <a href=\"https:\/\/ahrefs.com\/blog\/how-to-get-backlinks\">get backlinks<\/a> from a wider variety of websites.<\/p>\n<p>Think about it: \u201cThe future of link building for startups\u201d is hardly going to appeal to a blog for SMEs, but a post about \u201cthe future of link building for small businesses\u201d will.<\/p>\n<p>You can also approach the same topic from opposite angles. For example, say you wrote a post about \u201cX Benefits Of Link Building For Startups.\u201d You could flip the script and write a guest post for another site titled \u201cX Link Building Mistakes Startups Make.\u201d<\/p>\n<p><strong>Learn more: <\/strong><em><a href=\"https:\/\/ahrefs.com\/blog\/guest-blogging\/\">Guest Blogging for&nbsp;SEO<\/a><\/em><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Negative SEO\" data-section=\"5-negative-seo\">\n<h2>5. Negative SEO<\/h2>\n<\/div><\/div>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/negative-seo\/\">Negative SEO<\/a> is an underhand technique of attempting to sabotage a competing website or web page\u2019s rankings.<\/p>\n<p>Negative SEO is bad because:<\/p>\n<ul>\n<li><strong>It\u2019s unethical, sometimes illegal.<\/strong>&nbsp;Tactics like leaving negative reviews or bombarding a competitor with low-quality backlinks are shady and unethical. But hacking and other forms of cyber-attacks are quite literally criminal.<\/li>\n<li><strong>It rarely works<\/strong>. Or at least that\u2019s the case for the most common type of negative SEO attack: pointing low-quality backlinks at a competing website or web page. Google is pretty good at identifying and discounting these links on the&nbsp;whole.<\/li>\n<li><strong>It\u2019s only ever a short-term solution. <\/strong>Even if negative SEO works, another page will soon come along and outrank your low-quality page.<\/li>\n<\/ul>\n<h3>What should you do instead?<\/h3>\n<p>Create content that actually deserves to rank\u2014and demonstrate that fact to Google.<\/p>\n<p>This is easier said than done, but there are typically two crucial ingredients:<\/p>\n<ol>\n<li>Matching search intent<\/li>\n<li>Getting backlinks<\/li>\n<\/ol>\n<p>Let\u2019s start with search intent\u2026<\/p>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">Search intent<\/a> is the reason behind a search. Unless your page aligns with search intent and gives the searcher what they\u2019re looking for, your chances of ranking are slim to&nbsp;none.<\/p>\n<p>You can identify search intent for a keyword by analyzing the top-ranking pages for the three Cs of search intent:<\/p>\n<ol>\n<li><strong>Content type<\/strong>. Are most top-ranking results blog posts, product pages, category pages, or something else? Follow suit.<\/li>\n<li><strong>Content format. <\/strong>Are most top-ranking results listicles, how-tos, tutorials, opinion pieces, or something else? Follow suit.<\/li>\n<li><strong>Content angle. <\/strong>Do the top-ranking results have a common angle, like \u201cfor beginners\u201d or \u201cin 2021\u201d? Follow suit.<\/li>\n<\/ol>\n<p>As for backlinks, you <em>need<\/em>&nbsp;them\u2014at least if you want to rank for anything remotely competitive.<\/p>\n<p>We know this because Google <a href=\"https:\/\/searchengineland.com\/now-know-googles-top-three-search-ranking-factors-245882\">said<\/a>&nbsp;that links are one of the top three ranking factors. Our study&nbsp;of over a billion pages found a clear position <a href=\"https:\/\/en.wikipedia.org\/wiki\/Correlation_does_not_imply_causation\" target=\"_blank\" rel=\"noopener\">correlation<\/a> between rankings and backlinks too:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/09\/8-backlinks-search-traffic-correlation.jpg\"><\/p>\n<p>Check out the resources below to learn more about building links to your&nbsp;pages.<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/seo\/link-building\" data-ahr=\"https:\/\/ahrefs.com\/blog\/link-building\/\">The Beginner\u2019s Guide to Link Building<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/link-building-strategies\/\">9 Easy Link Building Strategies (That Anyone Can&nbsp;Use)<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/link-building-case-study\/\">Link Building Case Study: How We Built Backlinks With a \u2018Stats\u2019 Page<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Rich snippets spam\" data-section=\"6-rich-snippets-spam\">\n<h2>6. Rich snippets spam<\/h2>\n<\/div><\/div>\n<p>Rich snippets spam is when you misuse structured data to (try to) gain an edge in the&nbsp;SERPs.<\/p>\n<p>Rich snippet spam is bad because:<\/p>\n<ul>\n<li><strong>It can lead to a Google penalty.<\/strong>&nbsp;Google <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/structured-data\/sd-policies\">says<\/a>&nbsp;pages or sites violating their structured data guidelines \u201cmay receive less favorable ranking.\u201d They also apply manual actions to pages they find to contain \u201cspammy structured data.\u201d<\/li>\n<li><strong>It can lead to rich snippet ineligibility.<\/strong>&nbsp;Rich snippets often improve clickthrough rates in the SERPs. That\u2019s why people want them, and it\u2019s why rich snippet spam is a thing. But Google says your page or site may be \u201cmarked as ineligible for rich results in google search\u201d if you violate their structured markup guidelines.<\/li>\n<li><strong>It rarely works. <\/strong>Google is pretty good at spotting spammy and irrelevant structured data these days (unlike a few years ago). So you\u2019re unlikely to see rich snippets based on irrelevant or spammy markup appearing in Google search results anyway.<\/li>\n<\/ul>\n<h3>What should you do instead?<\/h3>\n<p>Include accurate structured data on your pages where relevant by following <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/structured-data\/sd-policies\">Google\u2019s structured data guidelines<\/a>.<\/p>\n<p>Google <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/structured-data\/intro-structured-data?visit_id=637673060451329319-1238058715&amp;rd=1#structured-data-guidelines\">says<\/a>&nbsp;that&nbsp;this helps them to \u201cunderstand the content of the&nbsp;page.\u201d<\/p>\n<p>Following the rules also increases your chances of being included in <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/structured-data\/search-gallery\">special search result features and enhancements<\/a>.<\/p>\n<p>Check out the resources below to learn more about implementing structured data and winning rich snippets.<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/rich-snippets\/\">Rich Snippets: What Are They and How Do You Get&nbsp;Them?<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/schema-markup\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/structured-data\/\">What is Structured Data? And Why Should You Implement It?<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/schema-markup\/\">What Is Schema Markup? How to Use It for&nbsp;SEO<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<h2>Final thoughts<\/h2>\n<p>Black-hat SEO tactics aren\u2019t worth the risk, so stay clear of&nbsp;them.<\/p>\n<p>They can get your site penalized and damage your brand\u2019s reputation.<\/p>\n<p>You\u2019re better off focusing on viable white-hat alternatives. Admittedly, the tactics I suggested in this guide require more effort than the quickfire dark tactics. But the good news is they work and bring lasting results.<\/p>\n<p>Got questions? Ping me <a href=\"https:\/\/twitter.com\/joshuachardwick\">on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>That\u2019s why some business owners resort to black-hat tactics to topple competitors from the top of the&nbsp;SERPs. While there are some black-hat SEO tactics you clearly shouldn\u2019t use, like hacking (because it\u2019s illegal), others seem less risky. But even the<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":114,"featured_media":135868,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[336],"class_list":["post-135595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Risky Black Hat SEO Tactics to Avoid (And Their White Hat Alternatives)<\/title>\n<meta name=\"description\" content=\"Black-hat SEO tactics are not worth the risk. Stay clear of these six black-hat SEO tactics and use their white-hat alternatives instead.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/black-hat-seo-tactics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Risky Black Hat SEO Tactics to Avoid (And Their White Hat Alternatives)\" \/>\n<meta property=\"og:description\" content=\"Don&#039;t get your site penalized.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/black-hat-seo-tactics\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-21T22:15:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-17T11:12:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/09\/fb_black_hat_navigation.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"990\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joshua Hardwick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Don&#039;t get your site penalized.\" \/>\n<meta name=\"twitter:creator\" content=\"@JoshuaCHardwick\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/black-hat-seo-tactics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/black-hat-seo-tactics\\\/\"},\"author\":{\"name\":\"Joshua Hardwick\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e6a89cbde8e750d22996aa26e213e712\"},\"headline\":\"6 Risky Black Hat SEO Tactics to Avoid (And Their White Hat Alternatives)\",\"datePublished\":\"2021-09-21T22:15:29+00:00\",\"dateModified\":\"2024-09-17T11:12:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/black-hat-seo-tactics\\\/\"},\"wordCount\":2307,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/black-hat-seo-tactics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/fb_black_hat_navigation.png\",\"articleSection\":[\"General SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/black-hat-seo-tactics\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/black-hat-seo-tactics\\\/\",\"name\":\"6 Risky Black Hat SEO Tactics to Avoid (And Their White Hat Alternatives)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/black-hat-seo-tactics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/black-hat-seo-tactics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/fb_black_hat_navigation.png\",\"datePublished\":\"2021-09-21T22:15:29+00:00\",\"dateModified\":\"2024-09-17T11:12:39+00:00\",\"description\":\"Black-hat SEO tactics are not worth the risk. 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